In this Omni Talk podcast segment, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, and Scratch Event DJs, Chris Walton and Anne Mezzenga discuss Best Buy’s 2025 relaunch of a third-party marketplace in partnership with Mirakl. From lessons learned in their previous attempt to how loyalty programs and Geek Squad support factor into this strategy, learn why Best Buy is well-positioned for a digital retail comeback.
Key Moments:
[00:00] Introduction to Best Buy’s marketplace strategy.
[00:35] Why 2025 is the right time for a relaunch.
[01:10] How Mirakl technology powers the new platform.
[01:40] Role of loyalty programs and subscriptions.
[02:15] Addressing past challenges like returns and customer confusion.
[02:45] Expanding Geek Squad support to third-party sellers.
#bestbuy #marketplacesolutions #retailtech
