The AI arms race in retail isn't about which model you use anymore.
Chris Walton explains why picking a model is the easy part now, and getting your organization to actually use it well is where the real competition lies.
He breaks down why AWS's engineering push signals a bigger truth: most retailers don't know how to stand up AI agents on their own data.
Chris compares it to onboarding a new employee. An agent needs the right training to succeed, and most retailers don't have the in house expertise to provide that.
He also weighs in on why the money keeps flowing into AI even though the profit payoff hasn't fully landed yet, and why smart retailers should get behind efforts like this, even if not necessarily with AWS.
Full episode: https://youtu.be/-pwAnA4c7Co
