The Power Of In-Video Click To Buy

In our latest #askanexpert series, Firework's Eva Wang talks about #firework's recently launched one-click-to-buy, in-video capability and how it allows consumers to make purchases directly from the #brands they love instead of the maze that can be #socialcommerce checkout.

Catch Chris Walton and Anne Mezzenga's full interview with Eva on #socialshopping, #digitalcommerce, and making #brandcontent that will engage and increase basket size here: https://omnitalk.blog/2022/12/14/ask-an-expert-anything-tiktok-can-do-your-brand-can-do-better-with-fireworks-eva-wang/

#retail #retailing #ecommerce #commerce #retailnews #shoppingandtheretailindustry #firework #socialcommerce

#brands #retailinnovation #futureofretail #omnichannel #omnichannelretail