It's the put-you-on-the-spot question of the week: if entertainment and shopping keep merging, are retailers competing less with each other and more with Netflix, TikTok, and creators for attention?
Chris Walton's take might surprise you. He doesn't see what's happening at the industry level as revolutionary at all, but rather as a new form of television. And the real money, he argues, will be made by whoever can control both the distribution and the content.
⏩ Full episode: https://youtu.be/toy5NmyXau4
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