Target has introduced a permanent store concept in SoHo designed to act as a retail lab. The new concept features curated beauty and apparel, including:
A rotating showcase of seasonal styles on the first floor called "The Drop".
A Broadway Beauty Bar curated by beauty influencers.
A gifting gondola.
A "Curated By" seasonal edit featuring selections in partnership with influential people, starting with comedian and actress Megan Stalter.
A selfie checkout spot.
In this video, Anne Mezzenga shares her take on whether she is "buying or selling" Target's new concept.
