Snne Mezzenga reveals her choice for the most laughable headline of the year: Starbucks' decision to ditch its mobile pickup stores. The reported reason for this closure was "due to a lack of warmth and connection."
Mezzenga questions who is complaining about a lack of "warmth and connection when I go to pick up my perfectly orchestrated Starbucks drink." She believes this reason is a "load of hooey."
Anne would prefer Starbucks to focus on making mobile pickup "faster, better" to secure that recurring revenue stream, rather than concentrating on the store environment. Mezzenga emphasizes that she has "never complained about warmth and connection when I'm getting my coffee, only the warmth of my coffee."
