🎙 Amazon’s new beauty store in Milan is making waves, but is it a long-term play or just another retail experiment? In this week's episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, we get into a lively debate about just that!
📌 Timestamps & Key Takeaways:
00:00 - Intro: Amazon launches a beauty store in Milan
01:07 - What’s inside? Digital skincare analysis & interactive displays
02:50 - Amazon’s strategy: Competing with Sephora & Ulta?
04:10 - Is this about luxury beauty or data collection?
05:45 - How the store aligns with Amazon’s premiumization strategy
07:20 - Does Amazon have what it takes to succeed in beauty retail?
09:15 - Chris’ take: Another overhyped tech-driven experiment?
10:30 - Final verdict: A retail revolution or a doomed pop-up?
💡 What do you think? Is Amazon making a smart retail move or overstepping in the beauty space? Drop your thoughts in the comments!
#amazonbeauty #retailtrends #milan #amazonstores #beautytech #aibeauty #luxuryretail #retailinnovation #ecommerce #digitalbeauty #skincaretechnology
