Walmart is rolling out a brand-new Agent Gateway, a Model Context Protocol (MCP) designed to let approved AI shopping agents search online inventory and buy on a shopper's behalf across both Walmart and Sam's Club.
Unlike Amazon, which continues to block AI shopping agents, Walmart is leaning into the future of commerce by offering personalized agent profiles, spending limits, and automated purchasing options.
Is Amazon protecting its ad revenue, or is Walmart right that traditional search shelves are disappearing? Let us know whose strategy you agree with in the comments!
Key Highlights:
• What is Walmart's Agent Gateway?
• How agent profiles and spending limits work inside customer accounts
• Amazon’s walled garden vs. Walmart’s gateway approach
