Aldi recently asked over 120,000 shoppers on Facebook and Instagram to vote on their next private-label coffee creamer flavors. With Caramelized Banana and Honey Vanilla set to launch next April, we analyze whether crowd-sourcing product development creates real demand or if it's just a short-lived gimmick.
Plus, we examine lessons from Lay's famous "Do Us a Flavor" campaign and why free votes don't always translate to shelf sales.
In this video:
Aldi’s crowd-sourced private label strategy
The winning coffee creamer flavors
Comparing Aldi's campaign to Lay's "Do Us a Flavor"
Why voting is free, but buying costs money
