Live from the Vusion podcast studio at booth 913 at Groceryshop 2026 in Las Vegas, Chris Walton sits down with Brian Monahan, SVP of Retail Media at Albertsons Media Collective, to explore how the retail media business has evolved since their last conversation and where AMC is headed next.
Brian breaks down Albertsons’ focus on “collective growth” beyond advertising revenue, including category growth and household penetration, while discussing how retail media increasingly connects merchandising, stores, digital and operations. He also shares his perspective on why new shopping experiences may be more important than traditional programmatic targeting and where the creator economy could intersect with retail media.
In this episode:
• How Albertsons Media Collective has evolved over the past year
• Why new shopping experiences may be underhyped in retail media
• Measuring retail media success beyond ad revenue
• Connecting merchandising, stores, digital and operations
• Where the creator economy and retail media could intersect
• What Albertsons Media Collective could look like in the years ahead
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