Live from the Vusion podcast studio at booth 913 at Groceryshop 2026 in Las Vegas, Ben Miller connects with Sjoerd Holleman, Chief Product and AI Officer at Albert Heijn, to explore how AI is reshaping the shopping experience.
Sjoerd shares lessons from Albert Heijn’s AI shopping assistant Steijn, including what shoppers are using and how those learnings can translate beyond the Dutch market. The conversation also looks at the growing role of personal AI agents, the future of customer experience through AI and how Ahold Delhaize is using AI assistants internally to support store associates.
In this episode:
• How AI is changing the shopping experience at Albert Heijn
• Lessons from Steijn, Albert Heijn’s AI shopping assistant
• Which AI assistant functionalities shoppers are using most
• What Dutch shopper behavior can teach the broader grocery industry
• How AI innovations can scale across Ahold Delhaize brands
• Keeping retailer-built assistants relevant as personal AI agents grow
• The future of customer experience through AI
• How AI assistants are supporting store associates
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