ChatGPT Shopping: Trojan Horse or Retail Revolution?
The retail industry faces a critical decision about AI shopping agents: block the bots or embrace them? In this candid discussion from Groceryshop 2025, we explore the biggest question facing brands and retailers as ChatGPT commerce threatens to "steamroll the classic ecom funnel" from search to checkout in one seamless experience.
Expert Insights Referenced:
• David Dorf (AWS): Block or let them in—the fundamental choice retailers face
• Lauren Steinberg (Loblaw): "We're experimenting...we don't know what it is until we try it"
The uncertainty is real, the stakes are high, and the industry is divided. Should retailers experiment their way through this transformation or protect their existing digital properties? There's no clear answer yet—and that might be the most important insight of all.
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