Target creator culture. ChatGPT ads. Audible opening a “bookless bookstore.” And somehow… a miniature Solo Stove getting flagged by airport security.
⏩ Tune in for the full episode here: https://youtu.be/W5Ei9Mjru4c
This week’s #FASTFIVE gets chaotic fast as Chris Walton is joined by Kathryn Mazza, former Hy-Vee CMO and current Chief Growth Officer at Barrows Connected Store, for a conversation packed with retail media insight, creator commerce debate, and plenty of personality along the way.
From OpenAI officially stepping into advertising and Target’s latest creator strategy to Dollar General’s connected retail media ecosystem and Amazon Pharmacy’s GLP-1 expansion, the episode explores how retailers are competing for attention, loyalty, and consumer behavior in a rapidly changing landscape.
And yes, producer Ella absolutely defends Target from the Gen Z perspective.
Video is out now or listen wherever you get your podcasts.
#RetailMedia #RetailNews #AI #OpenAI #ChatGPT #Target #Amazon #RetailTechnology #CreatorCommerce #OmniTalkRetail
