How much does historical data impact advertising strategies? What happens when you lack that clarity around ad performance?
SPS Commerce's Joy Spiotta explains the challenge of planning demand with limited historical information, especially when an ad runs across multiple retailer platforms. In this clip, Joy explains how brands can ensure they're always "in stock" and ready to meet customer needs.
For the full episode, head here: https://youtube.com/live/rTjAbFuQv8g?feature=share
