Eye Tracking + Location Data - Dunkin' Benelux's Advanced Personalization Journey
Nacho Carnes reveals where Dunkin' Benelux stands in their data transformation: from basic CDP implementation to cutting-edge eye tracking technology and location-based clustering. This is personalization at its most sophisticated level.
Recorded live from the VusionGroup Podcast Studio at NRF Europe.
#CDPStrategy #EyeTracking #CustomerClusters #LocationBasedOffers #FirstPartyData #DataInnovation #DunkinBenelux #BehaviorAnalysis #PersonalizationTech #RetailAnalytics #NRFEurope #VusionGroup
