Online grocery penetration has climbed to 19%, and Ken Cochran says it happened faster than many expected.
From delivery logistics to digital shopability, Ken explains why regional grocers have to be in the game, even if fresh selection still makes some shoppers hesitate. He also points to costly fulfillment missteps like Kroger’s Ocado investment as a warning sign for operators trying to scale too fast.
The bottom line: consumer behavior is changing, whether grocers like it or not.
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