Live From eTail | VP Nick Sarraf On AutoZone's Digital Transformation Journey

Nick Sarraf, VP Digital Transformation & Customer Satisfaction at AutoZone, joins us at eTail West 2024 to discuss his company's omnichannel strategy. Learn how AutoZone is leveraging composable commerce to piece together best-in-class retail technology for both its B2B and B2C lines of business. Hear about their goals for modernizing e-commerce capabilities while connecting digital touchpoints to their 7,000+ stores. We cover the next phase of their roadmap for boosting customer experience across devices, implementing new POS systems, upgrading store pick-up, and more.

Thanks to Firework for making all our #etail2024 content possible!

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Chartable - https://chartable.com/privacy