Live From eTail | How Sur La Table Embraces Digital Transformation Through Enhanced CX

Rachel Frederick, VP & GM of Ecommerce at Sur La Table, joins us at eTail West 2024 to discuss Sur La Table's omnichannel retail strategy. Learn how they are leveraging artificial intelligence to generate product images and drive personalization. Hear about their goals for boosting loyalty programs, implementing a customer data platform, moving to progressive web apps, and enhancing product returns. We also cover how they expanded into same day delivery and the Amazon marketplace to grow online.

Thanks to Firework for making all our live coverage at #etail2024 possible.

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