Fast Five Shorts | Klarna & Doordash Bring BNPL To Meal Delivery
In the latest edition of Omni Talk’s Retail Fast Five recorded live from Shoptalk 2025 in Vegas and sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Infios and Ocampo Capital Chris Walton and Anne Mezzenga discuss: Klarna & Doordash Bringing BNPL To Meal Delivery
For the full episode head here: https://youtu.be/NPi_RSCdcTE
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Klarna, for the second week in a row is making our Fast 5 headlines.
Speaker AThey have inked a significant new partnership, and this time with DoorDash.
Speaker AWe've got somebody from DoorDash coming on today, one of the very first employees of DoorDash.
Speaker BSweet.
Speaker AI'm very excited to talk to her.
Speaker AJessica Locks will be on.
Speaker BOh, right.
Speaker AAll right.
Speaker ASo according to CNBC, DoorDash customers can soon buy with Klarna via full payments, interest free installments or deferred options aligned with payday schedules.
Speaker AKlarna said in a press release that DoorDash customers will be able to pay in full at checkout, special split payments into four equal interest free installments or deferred to dates that align conveniently with when they get paid for Klarna.
Speaker AThe announcement comes after it recently became the exclusive provider of Buy Now Pay later loans for one pay, the Walmart backed Fintech company.
Speaker AThe partnership also strengthens Klarna's position in the US Just before its anticipated debut on the New York Stock Exchange.
Speaker AChris, I have to ask.
Speaker BYes.
Speaker AYou were just on your phone this morning trying to figure out how to get a product in a very short amount of time.
Speaker BThat's right.
Speaker AHow long before you start using BNPL to your for your doordash deliveries?
Speaker BOh, my God.
Speaker BAnd like, as soon as possible.
Speaker BLike, is yesterday an answer two weeks ago an answer 100%.
Speaker BI mean, you and I were joking about this.
Speaker BI want to bring it up for the audience.
Speaker BDo you remember where we were the first time we learned about bnpl?
Speaker BNo, you don't.
Speaker AYou gotta refresh my memory.
Speaker BOkay.
Speaker BWe were@shop.org in LA.
Speaker BIt was September of.
Speaker AThere's a lot going on during.
Speaker BYeah, there was, there was a lot going on that trip, which will stay between us.
Speaker BBut.
Speaker BBut it was shop.org 2018.
Speaker BWe went by Sezzle.
Speaker BThey had a booth and somebody recognized us from Minnesota and they're like, hey, come and check this out.
Speaker BAnd they told us about it.
Speaker BAnd I, I got like super geeked up about it.
Speaker BI was like, this is so cool.
Speaker BTotally makes sense if you can make this work.
Speaker BYeah, it's all coming back to me.
Speaker BYeah.
Speaker BI mean, you were like three.
Speaker BYou were like, you just had a baby like three months ago.
Speaker BRight.
Speaker AI was not.
Speaker AYeah, there's a lot happening.
Speaker BYeah.
Speaker BAnd we had like this crazy Airbnb in the middle of downtown.
Speaker BIt was just, it was awful.
Speaker BBut anyway, great insight into, like, where the future is going that day.
Speaker BAnd so ever since then, I think it's just it makes so much sense because it is a smarter way as a consumer to buy things because you can get interest free loans.
Speaker AYeah.
Speaker BSo like, why wouldn't I extend my payables?
Speaker BAnd so you're starting to see this everywhere now.
Speaker BYou know, Walmart's doing it.
Speaker BDoordash is doing it.
Speaker BIt's another great hook for doordash too, which we've talked about a while.
Speaker BLike the Dash pass is very advantageous if you get your hands on one.
Speaker BSo I, you know, I love it.
Speaker AYeah, I think you're right.
Speaker AYou know what?
Speaker AI think initially I was concerned about Buy Now, Pay later, about getting people into a position where now you're using Buy now, pay later for food ordering delivery.
Speaker ABut then I thought about it, Chris, and it's like, look at the contrast on the other side of things.
Speaker AYou're just putting it on a credit card.
Speaker AYou're building up and racking up credit card debt.
Speaker AAt least with this move you're, you're able to, like you said, put it into installments, align it to your payday schedule so that you're able to like have more visibility or more activity, I guess, involved in how you're spending your money.
Speaker AAnd I think that will become more and more important.
Speaker AI also think this is a big move for Klarna.
Speaker ANot only now do you have visibility as a global organization into how multiple customers around the world are spending money, but now you also have visibility into Walmart shoppers, a major daily essentials shop mass merchant, that they'll have visibility to one of the biggest retailers in the United States.
Speaker AAnd now you have visibility into how customers are switching spending on immediate gratification categories like restaurant delivery, like other things.
Speaker ASo I think you're just building that moat too for Klarna for, you know, the data that they have and the visibility that they have into how consumers in the world are purchasing and behavior that they're doing.
Speaker ASo I think it puts Klarna in a great position as they're headed for this IPO.
Speaker BYeah, 100%.
Speaker BI mean, God.
Speaker BYeah.
Speaker BThis is like similar to the Best Buy story.
Speaker BI mean, we're gonna see a lot of people starting to jump on this bandwagon too, because it's gonna be a ubiquitous way that people are gonna start to pay and want to pay and you know, our job to be the regulators.
Speaker BRight.
Speaker BLike, we think it's just a better way to.
Speaker BIt's a better way for consumers to purchase products.
Speaker BThe regulators can get behind it in terms of consumer protections and things like that.
Speaker AYeah.