Fast Five Shorts | Is Old Navy’s 1,200 Store Radar RFID Rollout Too Aggressive?
In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Infios, ClearDemand, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: If Old Navy’s 1,200 Store Radar RFID Rollout Is Too Aggressive?
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00:00 - Untitled
00:05 - The Implementation of RFID Technology at Old Navy
00:46 - The Future of Old Navy's Tech Rollout
03:17 - Evaluating the Future of Retail Technology
05:10 - The Challenges of Implementing RFID Technology in Retail
05:51 - Evaluating RFID Investments for Old Navy
Old Navy is partnering with Radar for the rollout of its AI powered RFID technology.
Speaker AAccording to ChainStorage, in a multi year phase rollout of indeterminate length I might add.
Speaker AOld Navy has tapped Radar to implement its real time inventory tracking technology into more than 1200 stores nationwide.
Speaker ARadar's RFID and AI platform which uses overhead scanners that are always on and constantly tracking garments embedded with RFID chips, helps Old Navy to precisely manage inventory and give store associates the real time information they need to instantly find products anywhere in the store from the sales floor to the back room.
Speaker AAnd a 1200 store rollout seems pretty aggressive to me.
Speaker AIf you were a betting woman, what do you think the odds are that this tech actually reaches all 1200 Old Navy stores?
Speaker AWhat are the odds?
Speaker BOkay, I don't think I have enough data to make this bet and so that's where I would come on because, because I think that there's a major missing piece from this story.
Speaker BAnd I did as much digging as I could in prep for this show but all I could find is that radars in 600 stores.
Speaker BAmerican Eagle being one of those.
Speaker BBut we don't know like have they tested this at get at Old Navy already?
Speaker BHow is this working?
Speaker BLike what's happening?
Speaker BWhat's phased rollout of 1200 stores looks like?
Speaker BI think there's a lot of data to me that's missing that will, that will determine whether or not this is going to be successful.
Speaker BBut I will say I think the case is def definitely can be made for this to expand out to all 1200 stores because obviously we all know Old Navy is the best performing brand under the Gap Inc.
Speaker BUmbrella And I'd be willing to bet that they could do even more sales than you know, whatever the they were the top performing sales revenue or revenue driver this year in gaps latest reporting.
Speaker BI think if you could find more of that product.
Speaker BExactly what Lily AI CEO Prva Gupta told us.
Speaker BIf you can find more product then there you can buy more product.
Speaker BAnd I would be willing to bet that that is a major issue right now for Old Navy stores is that there's so much stuff stuff in there that it's really hard for both consumers to find it when they're in store and and for them to sell product from the stores online and know exactly like how much inventory they have.
Speaker BSo I think this definitely will help them achieve that and I think could increase sales for Old Navy.
Speaker BBut I, I still feel like I can't put an exact like yes, this I would not put any bets on it yet because I feel like I still need more information.
Speaker BBut what.
Speaker ASo you're, you're essentially punting.
Speaker AYou're punting on the question what is the probability that this rolls out to 1200 stores?
Speaker AReally?
Speaker AYou're punting?
Speaker BOkay, I.
Speaker BAll right, I do.
Speaker BI think there's more information that I need.
Speaker BAnd, and I mean Spencer, the guy that.
Speaker BThe CEO of Radar, super smart dude.
Speaker BLike one of the most super smart people I've ever talked to.
Speaker BYeah.
Speaker BBut only 600 stores in the US feels like a small number for as long as he's been around.
Speaker BSo I, Yeah, I just, I don't have enough data to support it, Chris.
Speaker BI'm sorry, you don't have enough data.
Speaker ATo make a guess?
Speaker BOkay, I don't, I don't have enough data to make an educated guess where I'd be willing to put mortgage my home to places.
Speaker ALet's just say that I would never ask you to do that on this show and.
Speaker AOkay.
Speaker ABut so busy.
Speaker AYour point is to recap.
Speaker AYour point is you like the, you like the idea and concept.
Speaker ALike we've talked about RFID a lot on this show and the value.
Speaker BYes.
Speaker AYeah.
Speaker ACan make a determination on whether radar is the right bet or if we'll see this in 1200 stores.
Speaker AOkay, well, I'll be a little more, I'll be a little more pinpointed and exact, which is probably my reputation on this show too.
Speaker ARelatively speaking.
Speaker AI give it almost 0% chance of happening.
Speaker AAnd, and all like, like zero at all.
Speaker AZero.
Speaker AThere's no way.
Speaker BNot no rollout.
Speaker BNo rollout or you think it'll be.
Speaker ANo, no, no.
Speaker AI just think it doesn't get to 1200 stores like they're saying.
Speaker AAnd there's a lot of reasons I say that.
Speaker AI mean like first of all, you said Spencer's really smart guy.
Speaker AHe is.
Speaker AWe've met him, we've talked to him.
Speaker AHe's also.
Speaker AIt's also a Y combinator back company which is a good feather in your cap.
Speaker ASo they got that going for them as well.
Speaker ABut the second part of this too is like the solution as it was shown to us originally, use computer vision.
Speaker ASo I'm not sure if that's the case here.
Speaker AI couldn't figure that out for many of the articles.
Speaker AI always thought that was a little over engineered for what you need to do in the apparel space as well.
Speaker AAnd third, this is like the last point I would make is this.
Speaker AMake on this based on how they're Talking about the rollout, too.
Speaker AThey're saying it's of an indeterminate length, basically, if you read between the headlines.
Speaker AYeah.
Speaker AAnd so that it feels like you're buying promise versus reality.
Speaker ATo your point, they've only, you know, tested this in a small number of stores so far, and RFID isn't anything new.
Speaker AThere's a lot of companies that have been trying to do it for a long time.
Speaker AThey've been trying to crack the code on it.
Speaker ASo, like, why does.
Speaker AWhat is Radar doing that others aren't doing that?
Speaker AThey've suddenly cracked the code out of nowhere on that Old Navy saying, we're going to invest this capital at a time where capital is hard to come by into 1200 stores.
Speaker AAnd honestly, when I go to their webpage to go radar.com you can check it out, folks.
Speaker AIt's pretty much a static page, and it's not emblematic of a company that I think would be ready for a 1200 store rollout.
Speaker BOh, my God.
Speaker AI could say.
Speaker AI could argue, okay, maybe this is their second big client.
Speaker AThey haven't invested in that.
Speaker AThat's fine, but I don't know.
Speaker ABut.
Speaker AAnd I hope they prove me wrong, honestly, and I hope they do.
Speaker ABut if I'm Old Navy and I'm Gap Inc's cfo, I'm watching this really closely and possibly even digging in a bit more to it as well.
Speaker AThat.
Speaker AThat's my take here.
Speaker ALike, I want to make sure I'm not over committing to this idea based on, you know, on.
Speaker AOn.
Speaker AOn where things stand.
Speaker ABut go ahead.
Speaker BEven if it's just RFID alone, like, you don't think this is a smart investment for Old Navy to be making just rfid?
Speaker AI think it is, but I think to go.
Speaker AI think it is.
Speaker ABut to go bold and say we're gonna.
Speaker AWe're gonna lock ourselves into 1200 stores with this RFID provider, I think.
Speaker AI think that's an aggressive pitch for me, and that's why we do what we do, to kind of read between the headlines here, like, are they really going to 1200 stores, or are they really still in the experimentation stage on.
Speaker AOn understanding how this rolls out?
Speaker AAnd I think they're decidedly in the former, and I'd be surprised to see it actually get to 1200 stores in the long run.
Speaker BSo your.
Speaker BYour approach would be you should go.
Speaker BYou should be testing this with multiple providers before you choose one to roll out with.
Speaker BIs that the.
Speaker AI mean, I think.
Speaker AI think they.
Speaker AI'm hope I'm hopeful I.
Speaker AI will give Old Navy credit.
Speaker AI'm hopeful that they've done that.
Speaker BYeah.
Speaker AI would just be a little more cautious in your announcement to say, hey, we're rolling this out to, you know, the next tranche of stores because it's proving its worth versus saying, hey, we're going to 1200 stores with.
Speaker AWith this company.
Speaker ABecause a lot of these can spin out of control if everyone gets too far ahead of themselves from those types of announcements.