Carbon Negative Fruit Production: It's A Real Thing & It's Spectacular
Meet Loren Foss, VP of Strategy at CMI Orchards, who reveals how this Washington state fruit company became the world's first carbon negative fruit producer. Discover their revolutionary 8-acre worm farms and regenerative cattle ranch that sequester enough carbon to offset 60,000 cars annually. Plus learn about exciting new fruit varieties like their upcoming new apple variety.
🕒 TIMESTAMPS:
0:00 - CMI Orchards: 15% of Washington's apples, pears, and cherries
1:30 - Favorite varieties
2:17 - Gem pears: solving the pear confusion problem
4:19 - Revolutionary regenerative agriculture and carbon sequestration
5:45 - World's largest worm farms: 8 acres of carbon capture
7:10 - Marketing carbon negative fruit to consumers
8:21 - Brand leadership through specialty varieties
9:54 - AI technology in fruit sorting and quality control
10:38 - Japan-originated variety for color breaks
Thanks to Simbe for making our SpartanNash Conference coverage possible!
#CMIOrchards #CarbonNegativeFruit #RegenerativeAgriculture #WormFarms #SustainableFarming #WashingtonFruit #SugarBeeApple #SklyarRayCherry #FruitTechnology #OrganicFruit
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00:00 - Untitled
00:01 - Introduction to Omnitalk Retail
00:12 - Introduction to CMI Orchards and Their Products
03:54 - Sustainability and Regenerative Agriculture
08:49 - The Role of Technology in Strategy
10:35 - The Introduction of New Apple Varieties
Welcome back, everybody.
Speaker AThis is Omnitalk Retail.
Speaker AI'm Anne Mazinga.
Speaker BAnd I'm Chris Walton.
Speaker AAnd we are coming to you live from the Symbiont Omnitalk booth here at Spartan Nash Food Solution Expo.
Speaker AStanding between us, Chris and I have Lauren Foss, who is the VP of strategy for CMI Orchards.
Speaker ALauren, welcome to omnichalk.
Speaker CHey.
Speaker CThank you.
Speaker CExcited to be here?
Speaker AYes.
Speaker AHow's the show been going so far?
Speaker CIt's been great.
Speaker CYou know, it's been great so far.
Speaker CIt's so fun to get out and spend time with our, our friends at Spartan and then also get to meet all of their independent retailers.
Speaker CSo it's my personal first time here.
Speaker CSo it's great to put faces to names and see who we're selling fruit to.
Speaker AExcellent.
Speaker BSo, Lauren, I gotta imagine.
Speaker BI know I am and I know probably our watchers are too.
Speaker BWhat is CMI Orchards?
Speaker BWhat is it?
Speaker BWhat does it do?
Speaker BAnd what's your role there?
Speaker CSo CMI Orchards is an apple, pear and cherry shipper in Washington state.
Speaker CSo we represent roughly 15% of the state's apples and 15% of, or really about 20% of both pears and cherries as well.
Speaker CSo we grow anywhere from basically the Oregon border all the way up to the Canadian border, all through central Washington there.
Speaker ADo you have a favorite in each of those categories?
Speaker CI do have a favorite.
Speaker AOkay, well, let's.
Speaker CI don't know if I could tell because then it might make some people a little bit, you know, little uneasy.
Speaker ANo one listens to this.
Speaker CIt's really funny.
Speaker CSugar Bee is my favorite apple.
Speaker CI don't know.
Speaker CSugar Bee.
Speaker CSugar Bee, Yes.
Speaker CI don't know if you've had that one.
Speaker AI have not, but now I'm going.
Speaker CTo now look for it.
Speaker CYou should try it.
Speaker CYes.
Speaker CThat is a Washington originated apple.
Speaker CSo definitely take a look for that.
Speaker DOkay.
Speaker CCherries, definitely.
Speaker CSkyler Ray.
Speaker CSkyler Ray, yes.
Speaker BWow.
Speaker CSo that's another one of our Internet influencer.
Speaker CYes, that one has a whole story in its own.
Speaker CWow.
Speaker COkay, I'll have to go take a look for that.
Speaker CThat is a.
Speaker CIt's a.
Speaker CIt's a yellow cherry, but very firm, very large, very sweet again.
Speaker CAnd I came out of Washington, I.
Speaker BMay have had that potentially.
Speaker CI just didn't know what it was called.
Speaker CI'm guessing.
Speaker CYeah.
Speaker DOkay.
Speaker AAnd pears.
Speaker CI'm gonna go throw another one at you.
Speaker CYou probably haven't heard of.
Speaker CIt's called a gem pear.
Speaker CGem pear.
Speaker CSo that's a newer one.
Speaker CThat just came out.
Speaker CAnd you know pears are finicky, right?
Speaker CBecause.
Speaker AYes, of course they are.
Speaker CThey're kind of confusing as a.
Speaker CAs a consumer.
Speaker CYou gotta, you know, Bartlett's.
Speaker CYou gotta wait till they break color to eat Em.
Speaker CAnjos are not gonna break color, but you just gotta feel them for the right texture.
Speaker CWell, the gem kind of takes the confusion out of that.
Speaker CIt eats right off the tree.
Speaker CYou can eat it crispy and it's still sweet, or it can ripen up and be soft like an Andrew pear and still taste great.
Speaker BPear's a very underrated fruit, Ann, I think.
Speaker BOh, absolutely.
Speaker BI think it's high on the underrated scale of fruits.
Speaker CAbsolutely.
Speaker AOn its own and as an ingredient in things, I feel like it's.
Speaker AIt is one of the best.
Speaker AAnd now we're going to try this pear pearl.
Speaker CWe're trying to make pears sexy again.
Speaker AI love it.
Speaker ASo you said this is your first time at the show.
Speaker AAnything that's been noteworthy while you've been here or anything that, you know, you checked off your list while you were.
Speaker AYou were here the last couple days?
Speaker CI think the most impressive piece that I've noticed is I got to go watch the auction to.
Speaker CSo I was watching them auction off both meat and various produce items, so that was pretty impressive to watch all of the independent retailers putting in orders on the spot, watching the numbers grow.
Speaker BThat's what was happening, how we heard it.
Speaker BThat's what was going on.
Speaker COh, yeah.
Speaker CThere's all kinds of commotion going on.
Speaker BSo they're buying products at this conference.
Speaker CExactly.
Speaker CSo the more volume that the whole retailer base accumulates, the more they'll have tiered pricing.
Speaker CSo the more volume, the lower the price goes down for everybody.
Speaker CSo incentivizes everybody to buy more.
Speaker AIt's like the creps table in Vegas.
Speaker AI love it.
Speaker CWow.
Speaker BAll right.
Speaker BSo since you're in the fruit industry, sustainability is always a big topic.
Speaker BWe hear that at every conference we go to.
Speaker BAnd you've done a lot of work on the regenerative agriculture side of things.
Speaker BSo what do you think the opportunities are there in terms of what opportunities are there out there in sustainability and regenerative agriculture in particular?
Speaker CAbsolutely.
Speaker CI think.
Speaker CWell, opportunities with regenerative are.
Speaker CThey're endless.
Speaker CBut the difficult piece, I believe, with that is bringing it to retail.
Speaker CSo from what CMI is doing on our side, we position ourselves as kind of the sustainability leaders in the industry.
Speaker CAnd how we're doing that is through we have a regenerative Cattle ranch.
Speaker CThat's part of our family.
Speaker CThat sounds funny coming from Apple, Pear and cherry shipper.
Speaker CThat's a whole nother story.
Speaker CYeah, we got.
Speaker CIt's actually a carbon negative cattle ranch.
Speaker CWithin that also, we have created another company called the Soil center, and that is creating different soil amendments that we're using with byproducts from both the orchard and the cattle ranch.
Speaker CAnd those soil amendments go out back into the orchard.
Speaker CKind of completes a life cycle.
Speaker CSo with that, with cmi, we have a no burn commitment.
Speaker CSo naturally, when trees reach the end of their life cycle, natural process is to burn trees.
Speaker CRight.
Speaker CGet rid of them.
Speaker CWell, when you burn trees, you're emitting all of that carbon that those trees have captured for the 30 years of your life.
Speaker CYou're putting right back up into the air.
Speaker CSo what we're doing, and this is just a piece of our regenerative processes, we're.
Speaker CWe're chipping those trees, creating the wood chips, and then those are getting processed through.
Speaker CWe have worm beds, which are the largest worm beds in the world.
Speaker DOkay.
Speaker CEight acres of them.
Speaker CSo that's the wood chips are the medium in the worm beds.
Speaker CAnd anyway, so the worms eat those wood chips and the byproduct is worm castings.
Speaker CWorm poop.
Speaker CYeah.
Speaker CWhich is, put it bluntly.
Speaker BYes.
Speaker CPretty much the most valuable soil amendment in the world, really.
Speaker CAnd then on the other side of that, too, we use biochar ovens.
Speaker CSo that's another way.
Speaker CWe take those wood chips, we'll burn them in the biochar, and that creates another extremely valuable soil amendment.
Speaker CSo in essence, what we're doing is we're taking those trees instead of burning or releasing carbon, we're putting back into the soil where it belongs.
Speaker CAnd so with that, right now we found out through all of our regenerative processes, between the ranch as well as Soil center, we're sequestering enough carbon to take about 60,000 cars off the road each year.
Speaker AOh, my God.
Speaker CSo it's impressive.
Speaker CSo we are the first ones to say we grow carbon negative fruit.
Speaker DOkay.
Speaker CWhich is fun thing to say because now you could say every apple that we're growing and what you're eating, we're helping make the world a better place.
Speaker AYeah.
Speaker CSo.
Speaker BSo it pays to be negative.
Speaker CIt does pay to be negative.
Speaker CIt's funny.
Speaker CIt's kind of a, you know, different way of saying it.
Speaker CBut I guess back to your question.
Speaker CWhat are the opportunities?
Speaker CWell, how do we take that and bring it to market?
Speaker CRight.
Speaker CSo what we found Right now to.
Speaker CThe obvious way is with packaging.
Speaker DOkay.
Speaker CHow do we package that?
Speaker CHow do we show it?
Speaker CHow do we.
Speaker CHow do we educate the consumer that by buying and eating these apples, you're making the world a better place?
Speaker CThat's an easy way.
Speaker CA more difficult way is for companies such as Spartan to purchase carbon insets.
Speaker DOkay.
Speaker CCarbon inset is basically a carbon credit.
Speaker CSo we are generating carbon credits, but being carbon negative.
Speaker CBut an inset is investing within the product stream.
Speaker DOkay.
Speaker CIf you will.
Speaker CSo they're investing in what they are selling, so it's called an inset, and those are more valuable.
Speaker COkay, great.
Speaker CWow, great overview, man.
Speaker AThanks, Lauren.
Speaker AYou talked about a lot there.
Speaker ADo you feel, in your role as VP of strategy, do you feel like the things you just talked about being carbon negative, do you think that's what really sets you apart?
Speaker AOr as a.
Speaker AAs a fruit producer, how do you differentiate yourselves outside of maybe that sustainability?
Speaker CAbsolutely.
Speaker CThat is most definitely, I would say, our biggest piece of what sets CMI apart.
Speaker CAnd, you know, aside from that, we've always positioned ourselves as the brand leaders.
Speaker CI just mentioned you before about the different apples and pears that we do and cherries that we market, specialty varieties.
Speaker CSo we've always had more branded or specialty apple, pear, and cherry varieties than any other shipper.
Speaker CSo we set ourselves apart that way.
Speaker CAnd then also with organics as well.
Speaker CSo we're probably the largest organic shipper in the U.S. so, Lauren, I'm curious too.
Speaker BWe talk a lot about technology on this show across the industry and all the people that play into it.
Speaker BIn your job, heading up strategy, what role does technology particularly play on the strategic planning side of things for you?
Speaker CWell, obviously we're on the marketing and sales side of things.
Speaker CSo technology, what we see is going to take place more on the warehousing side.
Speaker CRight.
Speaker CWhich we are tied into, I guess, from what we are using.
Speaker CWe're constantly trying to look into data and research data from a sales perspective and then leverage that, use that with our retail partners to.
Speaker CTo be more efficient and to help drive sales.
Speaker CSo on the production side, we're seeing, you know, continual improvements with robotics, AI.
Speaker CAI.
Speaker CI mean, everybody's talking about AI now and.
Speaker CAnd it's being used on the production side as well, I imagine.
Speaker CYeah.
Speaker CEspecially for, like, sorting machines.
Speaker DOkay.
Speaker CSo when you're.
Speaker CWhen you're packing and sorting cherries and apples, for example, that go through camera banks, well, the AI technology will learn from itself.
Speaker CAnd so it's continually improving to detect internal defects and micro Defects that aren't visible to the normal eye.
Speaker CSo constantly improving the packs that we are putting out and sending into retail.
Speaker BWow.
Speaker DOkay.
Speaker AWhat else should we be looking forward to?
Speaker AWhat other innovations will there be in apples, pears, and cherries in the course of the next couple of months and year?
Speaker CAbsolutely.
Speaker CSo, again, we talk about branded varieties and being the brand leaders.
Speaker CWe have a new apple that'll be coming out here probably in about two.
Speaker CProbably.
Speaker CMaybe not this season, but next season we'll see.
Speaker CIt's called yellow, and guess what color it is.
Speaker AJust yellow.
Speaker CIt's Y, E, L, L, O.
Speaker CIt originated from Japan.
Speaker CAnd what it is is, you know, there's a sea of red apples out there.
Speaker CRight.
Speaker CAnd so we.
Speaker CYeah, we're constantly getting, you know, questions from retailers.
Speaker CHow do we.
Speaker CHow do we put in a color break?
Speaker CHow do we do something different?
Speaker CHow do we make it pop?
Speaker CExactly.
Speaker CSo the yellow is an apple that is obviously yellow, but it's clean in appearance, doesn't have a lot of that rusty brown on there.
Speaker CIt's very sweet, it's very crunchy, and it stores well through the season.
Speaker CSo who would have thought that, like.
Speaker AGrocers asking for pops of color would impact what kind of fruit we're eating and buying?
Speaker ABut I suppose that that's the business.
Speaker CHey, the end consumer is the one that tells us what we're gonna grow and how we make money.
Speaker CSo.
Speaker ASo do.
Speaker AAre you accepting, like, do you have a suggestion box from our listeners who are like, I would like to have, I don't know, purple apple or purple pear?
Speaker CWell, that's the.
Speaker CThat's the.
Speaker CThe running joke, as we always say.
Speaker CWe're.
Speaker CWe're looking for the blue apple.
Speaker CYou're looking for the blue apple because we're looking for something different.
Speaker BYou always ask people, how do you like them apples?
Speaker CRight.
Speaker CYeah, that's.
Speaker BThat's probably it.
Speaker BSo.
Speaker BAll right, and on that note, let's take it home.
Speaker AOh, my gosh.
Speaker AThank you so much to Simbi and Smart and Ash again for having us here today.
Speaker AThanks to all of you for following along.
Speaker AWe still have a couple more interviews coming your way, so until then, be careful out there.