Ask An Expert | A Mid-Year Report On Livestream Commerce With Firework CEO Vincent Yang

Livestreaming, and specifically Firework, was the #1 hot topic coming out of Shoptalk this year.So Omni Talk Retail invited Firework CEO and Co-Founder Vincent Yang back to provide his mid-year report on the state of livestreaming across retail for the latest installment of our Ask An Expert Series.Chris Walton and Anne Mezzenga get Vincent’s thoughts on:- What changes he is seeing in retailers’ approaches to livestreaming- Whether retailers are heeding his past advice of streaming on their own platforms, shying away from overproduction, and leveraging their store associates for authenticity- Where he thinks the industry and Firework are headed next- And what he and his company plan to do with the $150 million dollars they just raisedIt is a conversation sure to blow your mind and leave you thinking about entirely new ways to localize your in-store and digital experiences around the communities they serve.

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