Aptos’ Nikki Baird on AI and the Next Era of Retail POS | RTS 2026
In this Omni Talk Retail episode, recorded live at the Retail Technology Show 2026 in London, Chris Walton speaks with Nikki Baird, VP of Strategy & Product at Aptos, about what is actually shaping the future of retail.
Nikki explains why every meaningful technology decision must start with the consumer, and how understanding shifts in behavior is what ultimately drives operations, strategy, and innovation.
The conversation dives into AI, where Nikki offers a grounded perspective on where the industry stands today. While adoption is accelerating, most use cases remain surface level. The real opportunity lies in fixing foundational challenges like product data, inventory visibility, and pricing, and pairing that with true operational change.
They also explore how point of sale is evolving beyond transactions into flexible, mobile-first platforms that empower store associates and reshape how stores operate.
Key Topics Covered:
• Why consumer behavior should drive all technology decisions
• The gap between AI hype and real-world application
• Fixing retail fundamentals to unlock AI’s full potential
• The evolution of point of sale and mobile-first retail
• Why tech investment is not the same as transformation
• How solving integration could accelerate retail innovation
Thank you to Vusion for supporting Omni Talk Retail’s live coverage from Retail Technology Show 2026. More to come, stay tuned!
#RTS2026 #RetailTechnologyShow #OmniTalkRetail #RetailStrategy #AIinRetail #RetailInnovation #CustomerExperience #RetailTechnology #Vusion
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00:00 - Untitled
00:12 - Introduction of the Guest
00:31 - Introduction to Nikki Baird and Retail Technology
02:43 - Transitioning to Aptos One: A New Era in Retail Solutions
06:04 - The Impact of Technology on Retail Strategies
08:57 - Exploring the Future of Retail Technology
11:46 - The Future of AI in Retail Integration
Hello, everyone.
Speaker AThis is Omnitalk Retail.
Speaker AI am Chris Walton and we are coming to you live from the Retail Technology show in fabulous London in the fabulous Fusion podcast studio.
Speaker ANow, joining me is someone who we've talked to a few times over the years.
Speaker ANikki, how many times have we talked.
Speaker BTo you over the years?
Speaker BI don't know, like, definitely a handful at least.
Speaker AYeah.
Speaker AYeah, I think so.
Speaker AFor sure.
Speaker AYou're getting.
Speaker AYou're getting up there into the.
Speaker AYou're close to the Five Timers Club.
Speaker AI think you're probably getting.
Speaker BDo I get a jacket?
Speaker AI don't know.
Speaker AWe gotta decide.
Speaker AWe always get asked that question.
Speaker ABut you're getting close.
Speaker ABut yes.
Speaker AWithout further ado, Nikki Baird, who's the Vice President of Strategy and Product at aptos.
Speaker ANikki, how are you doing today?
Speaker BI'm good.
Speaker BIt's been a really great show.
Speaker BLots of great energy and good discussions.
Speaker AYeah.
Speaker ASo remind our audience.
Speaker AI kind of joked in the beginning that we've had you on before, but remind our audience because we have a lot of new listeners as well, especially over here in Europe.
Speaker ARemind our audience of who you are and what you oversee in your role.
Speaker BYeah.
Speaker BAs VP of Strategy and Product, I'm responsible for multiple areas.
Speaker BSome of it is our product feature, but we're.
Speaker BWhat I really kind of do is I look at the future at the consumer level and how that impacts retailers, and then I translate that both for their own operations as well as for our product direction.
Speaker ASo are you a futurist?
Speaker BYou know, kinda are, yeah.
Speaker AThere's very few people that can actually say that in their job.
Speaker BI know, I know.
Speaker BAnd I mean, I love it because for me, any technology investment really has to come from what's the consumer behavior that is driving it.
Speaker BHow, how is that gonna change what the retailer needs to do in response and then what do they need from a technology perspective in order to enable that?
Speaker BSo you can't really.
Speaker BYou can't really predict the product future unless you're predicting the consumer future, right?
Speaker A100%.
Speaker AI think that's the kind of the theme of the show for me so far.
Speaker AWhat brought you to rts?
Speaker AWhat brought you to the retail technology show?
Speaker BWell, the UK market is a very important market for us in general, but actually the RTS show specifically, I mean, it's retail technology show, so that helps.
Speaker ASeems like a place for you to be.
Speaker BYeah, it is a good place to be, but actually their content is really.
Speaker BI think they do a really good job of getting leaders in business and getting them to Talk about hard problems that they're trying to address.
Speaker BWe're a big sponsor of that because we really believe that they bring a service to the industry at a time when we really need it.
Speaker AGot it.
Speaker AAnd you were speaking too, right?
Speaker BI was, I was on an AI panel.
Speaker AOh, you were?
Speaker BI was.
Speaker AOh, wow.
Speaker AWhat words of wisdom did you share on said panel?
Speaker BOh my gosh.
Speaker BI mean, we, we definitely talked a lot about just how disruptive ding it is and that the future is not set by any means.
Speaker BAnd, and, and you kind of have to live in two worlds at once.
Speaker BYou have to be all in.
Speaker BAnd also you have to be super cautious that this could all collapse in a bubble in a moment's notice.
Speaker ARight, right, right.
Speaker AOkay.
Speaker AAll right, now let's turn to some aptos news.
Speaker ASo you, you all launched aptos One.
Speaker AWhat is aptos one?
Speaker BYeah, so that is our next generation point of sale.
Speaker BIt's also a platform that we're building on that is really focused on cloud native retail solutions.
Speaker BPoint of sale is the first, but we're really going to bring along our whole solution set across all of commerce and into inventory management as well.
Speaker BAnd I would say that in the whole AI world, it's a place where we really see an opportunity to expose.
Speaker BWe own all the transaction data in a company, basically a retailer from nothing's.
Speaker AMore important than POS point of sale,.
Speaker BBut also orders, customers, inventory, product, like all of those things are things that we own and govern.
Speaker BAnd in an AI world, you need to expose and make that accessible more than ever.
Speaker BAnd that's really that platform investment that we're making.
Speaker AGot it.
Speaker ASo is it, is it a mobile first concept?
Speaker BLike how should I think about this?
Speaker BYeah, from a point of sale perspective, it is absolutely mobile first.
Speaker BYou know, we really were designing something to empower and release the store associate.
Speaker BWe, you know, we operate mostly in high consideration retail businesses so we really, it's, it's all about how the store associate delivers to the consumer as opposed to like trying to enable the consumer to go around or that the store associates not going to be there.
Speaker BThat doesn't work for us.
Speaker BWe need that store associate to be front and center and we need them to be empowered and that means out from behind the till.
Speaker ASo yeah, so it means a world with no fixed tills, no legacy infrastructure.
Speaker AHow hard is it to convince say a legacy retailer of that concept?
Speaker BIt depends.
Speaker AHow wedded are they to the way they're currently doing things?
Speaker BYeah, you know, it really does depend.
Speaker BSo there are Definitely retailers who are saying, I can't keep doing this the way that I've been doing it before.
Speaker BI mean, even just the hardware alone is enough to derail a point of sale replacement, because just the dollar value, the pound value that you have to invest in is substantial.
Speaker BSo I think there are retailers who are realizing, no, I need to get out from underneath this, I need to change that.
Speaker BI think there are retailers who are still in a mindset of, I gotta eke every last penny out of my existing estate before I can make some moves.
Speaker BBut even those retailers now are coming to the table and saying, I gotta at least try mobile.
Speaker BI gotta get.
Speaker BI gotta unleash my store associates.
Speaker BI.
Speaker BEven if it's either in my store or sometimes they're coming to us saying, I got to go where my customers are and they're not in my store, I need to go to events, I need to go to the kinds of lifestyle things that my customers are interested in and I got to be there.
Speaker BHow do I get there?
Speaker AYeah.
Speaker AThe other aspect too, that I like about it, from what I've talked about in the past too, is, you know, apparel is one type of business between January and November, and then come November, it's a different type of business.
Speaker AAnd this type of approach allows you to scale up to the customer demand as well.
Speaker ARight.
Speaker AMore so than you can with fixed legacy.
Speaker BYeah, it definitely is.
Speaker BIt is about that flexibility.
Speaker BI mean, it's even about the flexibility of, I'm going to take this device and today I'm going to use it as a point of sale and tomorrow I'm going to use it to pick orders to fulfill from online and the day after that I'm going to use it to receive inventory in the back.
Speaker BSo to be able to have that flexibility to move that around, how you need it in your estate on any given day is really important.
Speaker AGot it.
Speaker AAll right.
Speaker AI'm not even sure this is a good question to ask, honestly, Nikki.
Speaker AI'm not even sure it's the right question, but I'm going to ask it anyway.
Speaker AAre European retailers ahead or behind their US counterparts when it comes to point of sale?
Speaker BYou're trying to get me in trouble now.
Speaker BYou know, it's not that the markets mature differently for different reasons.
Speaker BSo if you look at the UK market in particular, right, you can have a warehouse in the Midlands and you can deliver to a home across the whole entire country in about four hours if you really want to.
Speaker BSo from an omnichannel perspective, like leveraging store Inventory, it hasn't been as much of a priority because they haven't needed it.
Speaker BBut now they're finding that, you know, when consumers come into stores, they really expect the full estate to be available to them from an assortment perspective.
Speaker BAnd so now retailers are looking at much more on the save the sale side.
Speaker BIf I don't have it, I need to be able to get it to you.
Speaker BAnd they are rethinking that click and collect to really be more leveraging the store inventory more.
Speaker BI think just the, you know, I've got to be able to serve that customer as quickly as possible and I've got to make sure that I have the inventory available to capture that sale.
Speaker BIf I'm out of stock in the warehouse and I'm only fulfilling from the warehouse, then I'm out of stock everywhere, even if it's sitting on a shelf two miles away.
Speaker BSo that's, that is changing things significantly.
Speaker AThat is a dynamic that's developing.
Speaker AOkay, all right.
Speaker ASo AI, you mentioned it before.
Speaker AIt's been the talk of the town at the conference actually.
Speaker AI'm gonna ask you point blank, is the industry ready for it or do you think things still need to happen across the industry for us to really harness it in a way that ultimately I think all of us probably can envision to some degree.
Speaker BYeah, yeah, I think there's definitely a lot more to be done.
Speaker BEverything that's happening right now is very surface level.
Speaker BIt is really.
Speaker BI'm adding a chatbot to my site and it's doing product recommendations.
Speaker BSo you can have natural language search and you can have natural language answers and you know, I can say what kind of sweater should I wear on a first date?
Speaker BAnd it's going to recommend products to me and that's all great.
Speaker BHowever, there's a lot more work that needs to be done to product and to inventory availability and pricing too.
Speaker BI mean a lot of retailers have a very different strategy for pricing online than they do in their stores.
Speaker BAnd if you're going to offer cross channel capabilities or if you've got a third party like a platform LLM that's crawling your site, it's going to see, see your online prices and it's not going to see your store prices.
Speaker BAnd are those the prices that you really want to put in front of customers?
Speaker BSo there's a lot of data work that needs to be done.
Speaker AYeah.
Speaker AAnd where's that scraping coming from too?
Speaker AHow accurate is it?
Speaker BRight, let's talk about.
Speaker BSo if you pay by the serving up a pdp.
Speaker BRight.
Speaker BIf you pay your E comm provider for that and a bot comes and asks for all of your products and all of your pricing and all of your inventory availability, that is going to get expensive very, very quickly.
Speaker AWow.
Speaker AWow.
Speaker ASo I'm curious, like, so as you think about, you know, you said you're a futurist and you're thinking about the product strategy and trying to go where the consumer is wants to take you or wants to take the industry, where are you thinking that you will bolster or fortify the Aptos product given what you're seeing with AI?
Speaker BYeah, I mean for us right now it's all about mcp.
Speaker BSo model context, protocol.
Speaker BThink of them as like super powered APIs that make not just data, but actions that your solutions can take available to other agents from outside.
Speaker BSo we want to write agents, of course, but we know there's going to be lots of other agents out there that retailers either are going to buy or they're going to write themselves.
Speaker BAnd so being able to both expose the data, but also something like create an order or cancel an order or add a customer, those are not just data transfer actions.
Speaker BThey're.
Speaker BThey're actions, they're verbs.
Speaker BRight.
Speaker BThat you have to be able to support.
Speaker BSo for us it's important to expose all of that as much as possible.
Speaker BThat's our future.
Speaker AOh man, this is good stuff.
Speaker AThis is good stuff.
Speaker BAll right.
Speaker AYou've also called out.
Speaker AI'm going to get you out here on this.
Speaker AYou've also called out that you often see retailers and this is true, I 100% agree with you.
Speaker AYou see retailers confuse tech investment with transformation.
Speaker AWhere are you seeing genuine business model leverage happening throughout the industry?
Speaker BYeah.
Speaker BSo in the store.
Speaker BBecause that's our primary frame of focus.
Speaker BI will say that the retailers who are most successful in adopting like a new point of sale or mobile in particular, they truly unleash their store associates.
Speaker BA lot of retailers now have what they would consider to be like a priority or a test bed store.
Speaker BRight.
Speaker BA store where the store manager and the store associates, the lab store, are primed like their receptive to change.
Speaker BThey're experimental, they're willing to try stuff that's really, really important.
Speaker BBut you go in there and you say, okay, here's a mobile device.
Speaker BHow do you want to use it?
Speaker BRight.
Speaker BAnd really pushing them to think that through.
Speaker BI was just visiting a retailer, one of our customers who sent all of their executive team out into stores and said, look, it's been too long.
Speaker BYou Got to go be.
Speaker BYou got to go work a store.
Speaker BAnd they came back and they were like, I can't believe they have to press like 10 buttons to.
Speaker BTo do this one thing.
Speaker BOr we have to receive inventory from this third party and they have to go to a website, so they have to back out a point of sale in order to do that because we can't support it in the back room and blah.
Speaker BAnd like, all of those things, they came back like, oh, my gosh, all of these pain points, I can't believe.
Speaker BAnd that's what you.
Speaker BYou gotta match up somebody who experiences those pain points with somebody who can explain those pain points to other people who can actually do something about it.
Speaker BI think that's key.
Speaker BIf you just throw it out there and you say, do something cool with it, I don't know that you're going to get what you're looking for.
Speaker AAnd I'm hopeful that AI helps us one, identify where those gaps are and then helps us quickly improve them faster than we've ever been able to.
Speaker AYeah, that's my hope.
Speaker AThat's my golden dream for what happens.
Speaker BNext, Provided that we're not in this massive AI bubble that's going to implode and bring the whole economy down just to keep it a little bit real.
Speaker BProvided that doesn't happen.
Speaker BOne thing that I think that AI is really going to change for retail is it will.
Speaker BIt makes it so much faster to write integration, like agents can write integration for you.
Speaker BIntegration has been such a huge pain point for retail, and in five years, that could go away completely.
Speaker BThat's crazy, right?
Speaker AGreat point to end on, too.
Speaker AWell, Nikki, thank you so much.
Speaker AThis is great, man.
Speaker AWhat wonderful banter back and forth.
Speaker AThat was fabulous.
Speaker AAll right, Nikki from aptos.
Speaker AAnd thanks to Vuzion and the Retail Technology show for partnering with us and helping us to bring you all this great content all week long with great executives like Nikki herself.
Speaker AAnd on behalf of all of us at omnitalk, as always, be careful out there.