Episodes
Rethinking Grants: From Black Hole to Growth Engine w/ Mashal Waqar, …
Grants were supposed to grow crypto ecosystems. Instead, hundreds of millions disappeared into a black hole - no accountability, no results, no clear strategy. The industry is still recovering from it. Mashal Waqar has been s...
From Solo Newsletter to Media Startup: Growing in Crypto & AI w/ TPan…
Most crypto growth content is either too technical or too basic. Few people bridge serious web2 growth expertise with crypto-native insights. Fewer still build audiences from scratch and scale them to real businesses. TPan (T...
Building Crypto's 100-Person Superagency w/ Danny Gazit, Hype
The crypto market moves fast. Metas change weekly. One day it's DeFi, the next it's meme coins, then AI agents. How do you build a sustainable marketing business in this chaos? Danny Gazit, CEO of Hype, has been navigating cr...
From SEO to LLMs: The New Era of AI Marketing w/ Malte Landwehr, Peec…
Malte Landwehr, CMO of Peec AI, talks about the evolving landscape of marketing in the age of AI and large language models (LLMs). We discuss the transition from traditional SEO to AI-driven discoverability (GEO), the challen...
Building Cross-Chain DeFi Beyond the Hype w/ Shaun Janse van Vuuren, …
Shaun van Vuuren, Head of Marketing and Comms at ChainFlip, breaks down how they're building cross-chain DeFi beyond the hype - native Bitcoin ⇄ ETH⇄ Solana swaps with no bridges or wrapped tokens. As the space matures, Chain...
The End of Vanity Metrics in Crypto Marketing w/ Brett Li, Flipside
Brett Li, VP Marketing at Flipside, breaks down why web3 growth is finally maturing beyond hype-driven tactics. As institutional money flows in, protocols are ditching vanity metrics for real business fundamentals like user j...
The TradFi Trader Reinventing Brand Building w/ OSF, Rekt Brands
Ovie Faruq (OSF) went from trading distressed credit at Barclays to minting 150 Bored Apes in a drunken late-night session - a move that set him up to build one of crypto's most interesting brand experiments. As co-founder of...
The Founder Who Talked to 1,000 Crypto Marketers w/ Justin Vogel, Saf…
Justin Vogel, co-founder of Safary, breaks down crypto's bizarre marketing reality: why traditional growth playbooks don't work when your entire addressable market is just a few million people. From the rise and fall of airdr...