A CMO’s View of the AI Era: Rebuilding Marketing for an Intelligent Future
Artificial intelligence is reshaping marketing at a speed and scale unlike any transformation before it. From the perspective of a seasoned CMO, AI is not just another tool—it is a structural shift redefining how customer journeys are built, how teams operate, and how brands compete. What once relied on manual execution and intuition is rapidly moving toward real-time intelligence, automated workflows, and new forms of creativity.
This episode explores how a seasoned CMO sees these changes are unfolding, what they mean for the marketing workforce and operations, and how organizations can adapt as AI becomes a central force in strategy, execution, and long-term growth
About the Guest
Sanjay Manchanda is the driving force behind Vendasta’s marketing vision, combining strategic insight with a passion for storytelling to fuel growth. As CMO, he leads global marketing, using his deep expertise in brand development, go-to-market strategy, and demand generation to strengthen Vendasta’s presence.
His experience across both B2B and B2C markets—shaped by leadership roles at Chargebee, Box, and Microsoft—supports Vendasta’s mission to empower digital agencies and SMBs.
Sanjay has built and scaled high-performing teams, launched successful products, and helped define new market categories. At Microsoft, he was instrumental in the global rise of Office 365, guiding product marketing for enterprise and mid-market segments.
His entrepreneurial mindset, reinforced by co-founding a Silicon Valley startup, brings a strong innovation focus.
Vendasta provides AI employees that help businesses attract, engage, and retain customers. Its unified platform streamlines marketing, sales, and operations, replacing scattered tools with one system built for efficiency and growth.
Trusted by millions of SMBs and supported by a global partner network, Vendasta equips businesses to scale confidently. Headquartered in Saskatoon, it employs over 600 team members across Saskatoon, Boca Raton, and Chennai.
Guest social media
-Website: https://www.vendasta.com
-Facebook: https://www.facebook.com/vendasta
- Instagram: https://www.instagram.com/vendasta/
- LinkedIn: https://www.linkedin.com/company/vendasta/
https://www.linkedin.com/in/sanjay-manchanda-11623a/
- Twitter:
- YouTube: https://www.youtube.com/user/Vendasta?feature=results_main
Host social media
- Website: www.siinda.org
- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1
https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true
- Facebook: https://www.facebook.com/followsiinda/