When the Price Is Too Low People Won't Believe in the Value with Maggie Bergin
Send us a text Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive to - in fact it might be what's keeping people from buying. They just don't believe they'll get the value, because the price is so darn low. That's what my guest learned and shared with us during this episode. She was advised to raise her prices and when she did her conversion rate shifted. Maybe the price was better aligned with expectation...
Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive to - in fact it might be what's keeping people from buying. They just don't believe they'll get the value, because the price is so darn low. That's what my guest learned and shared with us during this episode.
She was advised to raise her prices and when she did her conversion rate shifted. Maybe the price was better aligned with expectations. Maybe it was that she herself believed more in the price she was asking for. Maybe it was both and more. The fact is things changed for her business for the better.
In This Episode:
In this episode, I sit down and talk with Maggie Bergin. Maggie is a brand strategist on a mission to eliminate brand vagueness. She helps businesses build a distinct, compelling brand strategy so they can deeply connect with their ideal clients. She quite candidly shares with us her own Pricing journey. The mistakes she's made and how she's been able to learn from them and continue building her business. It didn't come easy she confesses and she feels her own pricing development will continue to grow.
All of that and so much more. Enjoy!
Highlights:
- 0:00 Introduction
- 02:10 Getting to know Maggie
- 04:00 The Value clients get from Maggie
- 05:25 How she started
- 07:43 Pricing discussions at the beginning
- 11:18 Pricing mistakes
- 16:32 Are there generalizations in work
- 19:12 Wrap Up Questions
How to Reach Maggie:
Instagram: https://www.instagram.com/beunderstoodbranding/
LinkedIn: https://www.linkedin.com/in/berginmaggie/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
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Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
Mentioned in this episode:
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