In this episode of The Pricing Lady Podcast, Janene Liston speaks with Celina Guerrero, sales strategist and founder of Connect & Co., about how referrals shape the way service-based businesses attract clients, scope work, and make pricing decisions. Referrals are often seen as the ideal growth channel. They come with…
When someone asks what you charge… do you tighten, soften the number, or start explaining before you’ve even answered? That split-second reaction is what I call the **pricing flinch**. Most people treat it like a confidence problem. “Just prepare more.” “Just practice saying the number.” But not all flinches are…
Pricing coaching services after corporate can expose a hidden problem: experienced professionals pricing like beginners. In this episode of Live with The Pricing Lady, I sit down with Glasa Gottschalk, Life & Business Mindset Coach and founder of G.I.I. Coaching & Consulting, to talk about why corporate experience often gets…
What makes a pricing decision strong enough to trust? In this short segment, I share the exact questions I ask clients to uncover where the real problem lies — and why discomfort under pressure might not mean your price is wrong. 🎧 Listen to the full episode now: https://thepricinglady.com/when-a-pricing-decision-is-too-thin-to-trust/
XXX 🎧 Listen to the full episode now: https://thepricinglady.com/using-ai-in-price-setting/
If you find yourself scrambling to justify your prices, you’re not alone — but the real problem probably started long before the conversation began. Many service-based business owners try to defend prices they’re not even sure are right. They skip the foundational decisions and jump straight into the sales conversation…
Small pricing tweaks are powerful—but only if you do them regularly. In this episode, Janene unpacks how small steps in pricing can protect your profit and confidence long before things spiral. In this example she talks about how one small adjustment in how you communicate in pricing can built trust…
Q4 is the perfect time to reflect on your pricing strategy before the year ends. In this episode of Live with The Pricing Lady, I walk you through five strategic questions to help you assess whether your prices still align with your customers, offers, and business goals. In this short…
Even experienced business owners can feel uncomfortable naming their price. The hesitation, the over-explaining, the quick discount—it’s more common than you think. But here’s the thing: pricing isn’t about you. It’s about the value your offer delivers. In this episode of The Pricing Lady Podcast, Janene shows you how to…
Negotiating with confidence isn’t about having all the right words—it’s about knowing your value, owning your ask, and holding your ground, even when it feels uncomfortable. In this episode, I’m joined by Carrie Gallant, leadership coach and negotiation strategist, who shares powerful insights on why so many women hesitate to…
How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals…
Is your pricing helping you build trust—or turning clients away? In this episode of Live with The Pricing Lady, the Podcast, Janene explores why pricing transparency is one of the most overlooked trust-building tools in service-based businesses. You’ll learn how to avoid common mistakes, how to share your pricing without…
When it comes to the psychology of pricing for entrepreneurs, what’s happening in your head often matters more than what’s happening in the market. In this episode, I dive into the internal side of pricing—the beliefs, fears, and mindset traps that quietly sabotage your pricing decisions. From imposter syndrome to…
The psychology of pricing isn’t just a nice-to-know—it’s a must-have skill if you want your prices to truly reflect your value. In this episode, I dive into how your customers interpret price, what your numbers are really communicating, and why perception plays a bigger role than most people realise. If…
Ever wondered how to offer sliding scale services or pro bono work without devaluing your offer? You're not alone. Great news, that's exactly what I'm diving into in this episode. Many entrepreneurs come to me and say, "Janene, I need your help. I want to make my prices accessible to…
Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only…
Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you? Many business owners feel uncomfortable with both. And yet they know that success won’t come without them. In this episode of Live with The Pricing Lady, the Podcast, I sit…
Are you focused on pricing for profit or just doing what everyone else does? When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The…
Are you struggling to set prices that support your business while building strong client relationships? In this episode of Live with The Pricing Lady, I’m diving into how to create a pricing strategy that fosters trust, loyalty, and long-term success. Pricing isn’t just about numbers—it’s about communicating value, setting boundaries,…
Are you a shy pricer or do you feel confident about your prices? If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things. In this episode of…
Position your discovery calls for success! In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the purpose of these initial…
Assess your pricing strategy - is it setting you up for success—or holding business success back? Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change. In this episode of Live with The Pricing Lady, we’re taking a look…
When’s the right time to bring up pricing with your customers? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: the timing of the price talk. Jumping into it too early can make your conversations feel cold and transactional, potentially putting…
Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability. In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a…