The Amazing Effect of Purpose & Impact on Pricing in Your Small Biz - with guest Melissa Buch
Send us a text How does purpose and impact affect pricing? Traditionally we think of value being derived simply from the functions and features of a product or the outcome of a service. But what customers value often goes way beyond that. What about the influence of a company's purpose or their impact on the world? How does that affect value perception? And how does that affect what you charge?That's what I spoke about in this episode with expert guest Melissa Buch, on Live with the Pricing...
How does purpose and impact affect pricing?
Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that.
What about the influence of a company's purpose or their impact on the world? How does that affect value perception? And how does that affect what you charge?That's what I spoke about in this episode with expert guest Melissa Buch, on Live with the Pricing Lady.
Melissa is the founder of brandbuch: a multi-disciplinary consultancy helping companies and brands find and enhance their purpose as an engine for growth. It's a team of independent people around the world coming together to create purpose-centric strategies, experiences and designs.When it comes to purpose and impact Melissa is amazing and I'm thrilled to be having this discussion with her about how that can influence how people perceive the value your business brings and in turn your pricing. You're going to love this interview.
Reach out to Melissa at www.brandbuch.com
*****
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
Mentioned in this episode:
The Pricing Lady is a proud member of the SwissCast Network
Discover more great podcasts for English-speaking Switzerland
