Episodes

Is your pricing legally sound—or skating close to legal trouble? In Part 2 of this series, legal strategist Vena Verga-Danemar returns to unpack more of the pricing pitfalls founders often overlook. We dive into the legal gre...

What if your pricing is legally off — and you don’t even know it? In this episode, Janene is joined by legal and business strategist Vena Verga-Danemar to unpack what every founder needs to know about pricing and legal compli...

Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress. In this episode, I show you how to pause, assess, and respond instead of reacting. Y...

International pricing can feel like a minefield. Should you vary prices by country? What if you don’t? In this episode, I revisit my very first guest interview, where my guest came to me with the question: “How can I do inter...

Small pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long leads to panic, and how small, smart tweaks help you stay profitable without a ...

We're entering the final stretch of the year—and it’s the perfect moment for a pricing check-in. Most business owners are focused on finishing strong. But they rarely pause to ask: "Is my pricing actually helping me get there...

When pricing feels personal, confidence often takes a hit. In this solo episode of The Pricing Lady Podcast, I explore how tying your self-worth to what you charge can quietly sabotage your business. You’ll learn five ways th...

Negotiating with confidence isn’t about having all the right words—it’s about knowing your value, owning your ask, and holding your ground, even when it feels uncomfortable. In this episode, I’m joined by Carrie Gallant, lead...

How do you create strategic pricing clarity ? It starts with defining what success means to you. In this episode of Live with The Pricing Lady , I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside...

Can pricing really build trust? Absolutely. And if you’ve ever hesitated to share your prices or felt unsure about how much to show and when , this episode will help you reframe that hesitation. In this solo episode, I take y...

What if your biggest pricing challenge isn’t your market, your competition, or your offer—it's what’s going on in your head? In Part 2 of The Psychology of Pricing series, we shift our focus inward to explore how the psycholo...

Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking it down in a way that’s practical, eye-opening, and yes, even a little fun. In...

Send us a text If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without dra…

Send us a text Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because…

Send us a text Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you? Many business owners feel uncomfortable with both. And yet they know that success won't come without them. In this episode of Live with The Pricing Lady, the Podcast…

Send us a text Are you focused on pricing for profit or just doing what everyone else does? When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are …

Send us a text Creating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return. Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you're not sure then you need to find out.…

Send us a text Are you a shy pricer or do you feel confident about your prices? If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things. In this episode of Live with The…

Send us a text Position your discovery calls for success! In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the pu…

Send us a text Assess your pricing strategy - is it setting you up for success—or holding business success back? Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change. In this episode of Live with The Pricing Lady, we’re taking a look at how to revie…