"We can't be everything to all people, or we'll end up being not anything to anybody." - Jeremie Murfin
If you EVER thought about starting a guitar or musical instrument store, you really need to listen to this episode. Geoff and Jeremie are two of the partners in an epic independent guitar store called Five Star Guitars here in the Portland, Oregon area. They are celebrating their 25th anniversary as a company, and they have grown tremendously over that time period.
Which flys directly in the face of the general narrative around retail and guitar stores in particular.
Whether you currently own a music store, are thinking about starting one, or just love the experience of going to a guitar store... you need to listen to this episode.
Check them out at https://www.fivestarguitars.com/
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