Podcast Predictions: Fair or Foul?

Tara Sands (Voiceover)  0:00  
The podcast, Super Friends, five podcast pros talking tech, promotion, marketing, ideas and strategy.

Matt Cundill  0:13  
It's 2026

Matt Cundill  0:15  
it's a brand new year podcast. Super Friends. We're still here. I'm Matt cund from the sound off Media Company in Santa del Quebec, and these are the friends

Jon Gay  0:27  
we'll go clockwise. Hello. I'm Johnny coming to you from Fort Worth, excited to be here. Happy New Year. Happy New Year, everyone. My name is Catherine O'Brien in Baton Rouge, Louisiana, and a wicked Happy New Year from Dave and Boston pod 617, dot com, the Boston Podcast Network. John Gay jagging, Detroit podcast, like Matt, I have also moved, except I only moved a couple towns over outside Detroit. Matt moved across an entire country, and you'll notice that Boston accents always seem to flare up a little more when the Patriots are doing well,

Matt Cundill  1:01  
yeah, it's 2026 and this is where the podcast predictions come out. We could do a podcast prediction show. I find podcast predictions to be weird. I did a few of them for the pod news weekly review. I did about for them. They'll actually creep up a little bit today, but they're tough to do. It used to be like 2016 2017 I know Catherine. We would, you know, make a few predictions, and we could sort of see it coming and when other people would. But today, things are accelerated so much that, you know, saying AI is going to play a factor in podcasting is not exactly a hot take. Hot take exactly. So what I did was I went and grabbed a few from a few different places. There's sort of an amalgamation of a few and some people we can probably directly credit.

Matt Cundill  1:47  
And by the way, if you are watching us live, feel free to comment, and we'll, we'll post your comments down below. So I'll just reach for one, and I guess we'll get started here.

Matt Cundill  2:00  
Start with this one here. The tug of war between walled gardens and open platforms is going to continue forever. Some of the big players are going to open their walled garden so slightly so creators who are seeking

Matt Cundill  2:12  
for creators who are seeking more autonomy. This actually came from Sharon Taylor from Omni. And I've always loved Sharon. She's so insightful.

Matt Cundill  2:20  
Tug of War going forever. I don't know that there's going to be a dispute of that, but the question here is, will some of those big players open the door for creators?

Matt Cundill  2:33  
Could you expand on that a little more? Yeah, so Spotify. Is Spotify going to play ball a little bit more? Is YouTube going to do more for the podcast community? Is Apple going to be reaching out to podcasters a little bit more and offering us a little something?

Jon Gay  2:49  
I'm gonna, I'm gonna buy on that one. Oh, Catherine, guess her thumb, her thumb down. So ladies, we'll get to that. All right, all right. So I'm gonna, I'm gonna buy on this because, like all things in media follow the money. And the reason I say that is, yes, you're going to have all these big, giant production studios and big giant media companies with more, you know, amalgamation of all these coming together and corporate mergers, but they're always going to be chasing the next big thing, the next big money maker, the next big podcast that came out of nowhere, that might have been three friends sitting around a table like my Dad Wrote A Porno, for example. They these small ones that come out of nowhere and be do gangbusters. In our revenue generator, you can only get so much blood from the stone, so to speak. So I think there's going to be opportunities for independent creators, but it just becomes on those independent creators more so you better have something that knock somebody's socks off. And when you say opportunities, do you mean like a Spotify deal, a Spotify deal, a syndication deal, something over OTT for smart TVs. I know we'll get to that part of it later, probably too, but I think these big companies would be penny wise and pound foolish to not have that potential revenue stream in independent creators.

Catherine O'Brien  4:05  
Well, Jack, I think that I'm not going to. I'm saying thumbs down to this, because I actually don't think that we're going to see some of these big deals, or the that we had, that we had that run, we had that era with podcasting. And I think that podcasters who have that lightning in a bottle, that gem that's going to pop and go totally blow the roof off of everybody's podcast players. I think that they're going to be taking those things inside. I think necessity drives a lot of these decisions, and I don't think that. I just don't see that that's going to be happening this year. There's not, there is not going to be that necessity to have the garden walls, or with the to continue the metaphor to those things to be opened. I think that people are going to the creators are going to be having their own setup of sponsorships and monetization and those things, and that the big companies aren't going to have to open those doors at all. I kind of agree with Catherine, and I think of like the.

Johnny Podcasts  5:00  
A Joe Rogan thing that we saw with him going to Spotify exclusive for, you know, one year, two years, and then before you know it, he makes the announcement. Oh, by the way, we're going to be kind of trickling back to YouTube. We're going to be going back onto Apple podcasts. I think that it's so hard for any one established player, whether it's Spotify Apple or YouTube, to have sole control over one show where

David Yas  5:22  
they creator themselves, has so much more opportunity for monetization by being on those other platforms. By just you're expanding, you're kind of you, the money has to be good enough to go. I'm going to cut off whatever potential revenue I could get from YouTube and Apple to go, just to Spotify that they have to pay me enough to where that makes it worth it, and I'm not locked in forever, so that I can go back and recapture that audience. And again, you have to take into consideration the fact that you're now going two, three years without any exposure on YouTube or Apple, and now you're essentially rebuilding that from scratch once you get out of that deal. Yeah, I was gonna say it's dangerous to it's dangerous to be that reliant on one provider. Sorry, David, go ahead. No, that's okay. I don't know who's gonna win the race, if there is one to be the podcast host, to end all host, and to offer something special and different to the rank and file podcaster. Joe Rogan's gonna do his thing and all that. But I think this could be a year where we see some innovation and monetization models. YouTubers know exactly what they need to do and how many hits they need to get in order to start monetizing their show, and then they do start to make money. I don't think anyone's this exists for podcasts, but I don't think anyone's run won the race to that. You know, it's, it's we, you put your podcast on YouTube, of course, and you can follow those, but it'll be interesting to see your Spotify or Apple podcasts, or maybe some strange third party comes up with a model that is user friendly for the average podcaster to try to monetize their show.

Johnny Podcasts  7:01  
I'll say again, I think sub stack is going to continue to be that place, because it gives you the newsletter, it gives you the blog, it gives you the site, it gives you the video, it gives you the podcast, and, yeah, to tag on to what Catherine said, I think there's kind of a middle ground or a third route that someone could take, which is similar to sub stack is a Patreon style movement, and it's really relevant. Yesterday I saw just popped up in my news feed a podcast that I had started listening to in like 2018 his latest YouTube video was titled the end, and what better? Who's not going to click on that? If you are familiar with the podcast, and you know I went through his YouTube channel, few 1000 subs, barely cracking 1000 views per YouTube video, and he'd been doing this for like, eight years, and but he has a big following, just not on YouTube. And the whole stick of the way to get you to click. Was thinking he was shutting down the podcast, and the announcement was he was, in a sense, he was just no longer going to be releasing the podcast publicly. And the reason he said so is it's really hard to get sponsorships now for his show is what he called a variety show, which is why I always hit on niche, niche, niche, niche. He said a general variety show is really hard to market, really hard to get to grow listenership that way. And so he said, we have, you know, 500 paying subscribers on Patreon who are paying for the ad free version. We are going to exclusively just post our episodes there, and we're not gonna be doing any more public episodes because we're not getting sponsor we're not gonna be seeking sponsorships anymore. It's just not worth the time and the effort that we put into it. So we're gonna blow this one off the board now, because you all just talked about it.

Matt Cundill  8:44  
This is from Norma Jean belenky, who has a show called pod biz, but she mentioned this one. In fact, she continues on the next sentence that I don't have room for on the screen. She says, we're seeing it with Apple podcast subscriptions, integrations. We're seeing it with sub

Matt Cundill  8:59  
stack. Yeah. I mean, that's what you were saying. For those in the audio version. You want to clarify what you're talking about here, Matt, say again, oh, we're going to see a lot more creators push towards subscription, subscription, subscriptions. We've seen so many leaders in podcasting come on pod biz to talk about this. And then she goes on to say, we're seeing it with Apple podcasts, and we're seeing it with sub stack, yeah. I mean, this, it's, it's exactly what we said earlier, Matt, and it's exactly what I've I've talked about this for years on this show, which is,

Johnny Podcasts  9:27  
there's only so many things that a consumer can take in in a day, and we have so many things that we pay for, Netflix, Hulu, Disney, all of these things that we pay for. I'm more I'm much more willing to pay to my favorite podcast, three, four bucks a month for ad free content, and be part of a community, if you can really just pull people in, like Matt, you talk about this all the time with collecting emails and getting people getting direct access to who your audience is and interacting with them one on one, outside of social media, this is the best way to do it. And.

Johnny Podcasts  10:00  
You don't have to go hunting for sponsorships. You're getting a few dollars per subscriber, and you get to do the thing that you love, which is your podcast.

Jon Gay  10:09  
I'm dragging my feet on the subscription thing. I have been for a while, I've been very anti podcast subscription, and I think to Johnny's point, when you're already paying for Netflix and Hulu and Disney and everything else. To me, it's a much higher barrier to good content. If you are going to ask somebody for even 250 a month, your content had better be damn good. I mean, some people talk about podcasts and get a little too democratized, because anybody can have a podcast. If we're looking at subscriptions, you have a much higher bar to get somebody to pay you to listen to your content than if you're just putting the content out and getting trying and promoting it on social and short video clips and getting people to listen to it. I think it's a very high bar to get somebody to pay money, even a couple bucks, to subscribe to your show. And that's a real testament. You have to have an audience. You have to have a base that you can sell this to. I would never suggest, and some podcasts do not lend themselves to that model, period, that it's that that's never going to work for them. But for the person who's able to

Catherine O'Brien  11:14  
have that, they have the audience, they have the number of people who are raving fans, who will be able to do three I'm going to say $5

Catherine O'Brien  11:24  
I've never heard it below $5 as the low point. I think that that's you have to have the audience, and you have to have some sort of proof that that is going to be the go. I know that previously on the podcast Super Friends, I did a case study of one of a show that I followed that basically, they've been going at it for five years. They built up the enough of the subscribers to where they they weaned off of the free they still have a free feed, but they also the, you know, the main content is to the paid subscribers, but that was over the course of five years and building that audience Jack. Let me make another argument to try and pull you over to our side pods.

Johnny Podcasts  12:02  
I'm looking over them a little bit here, Joe, so from what I've seen on a lot of these Patreon podcasts, is there's tiered subscriptions. So pretty much the base level is the $5 one. You're getting the episode without ads. And then there's the added value within more tiers. You pay more, you get more. You pay 15 bucks a month, you get the ad, or you get the episode three days early. Everybody loves to be ahead of the curve. They want. I want that dopamine hit of my favorite podcast faster and faster and faster. And then there's even, there's so many different things you can do with it, which is, think of like one of these garden variety shows. You get to suggest a topic that will make it into the episode, Q and A be a guest, blah, blah, blah, blah, blah, all the way on and on and on down the line. And there are people that will love your contents. And again, this all is built around the idea that your podcast is actually good, and you

Johnny Podcasts  12:53  
can go on and on and on with just so you can get really creative with it. And I don't, I think people may. I would like to see people pivot more to that kind of thinking and just get creative to what they can do for the audience, rather than trying to chase down sponsorships, because there's just not, there's just too many podcasts and not enough money to go around from the corporate dollars to hit everybody.

Matt Cundill  13:18  
All right, shall we move on? Sure,

Matt Cundill  13:20  
this is from Hannah southern we're going to see creators actively reworking underperforming YouTube channels. We're going to see them changing formats, making shows feel native to the platform, and in the process, reaching a totally new audience. Podcasters are going to up their game on YouTube. What say you

Unknown Speaker  13:41  
i Yes,

Catherine O'Brien  13:45  
yeah, absolutely. I think that's totally true. I think that people, podcasters, have seen, we got sold the message that YouTube wasn't important. It wasn't that wasn't podcasting. And I think that that is not true. I think that

Catherine O'Brien  13:59  
podcasters are going to have to be very serious about their video and and especially, particularly YouTube. And YouTube is about podcasting. Now they have put out guides for podcasters. They are telling, they are telling podcasters what they want to see from them. So, yeah, I think that's, that's absolutely true. I I think to ignore that is folly. And I think that, yes, I understand we all came into podcasting, especially us, particularly here in this right here in this Super Friends, we came into podcasting when it when it was audio only that was then we might all lean into audio as being our favorite part of podcasting. But we are, we are adjusting for reality

David Yas  14:42  
and AI plays a role here. It makes it a lot easier to do video intros, video outros, video like little segments in the past. You know, I tried to jazz up my video podcast as much as I could by creating some animation at the beginning. But I'm not an animator, so I would go on Canva and.

David Yas  15:00  
To or descript and do the best that I can now, I take a photo of the hosts, and let's say they're doing a little segment on their favorite songs or something, I tell, you know, AI or grok or whatever you use to create a short video where these two are transformed into musicians, and then have a big headline that comes up and says, you know, Dan and Dan and Frank's top five songs, or whatever. And it takes me a minute and and it looks good. We might be tiring a little bit of AI content, but for those little blips, you put something in for an opening of a show. It's a professional looking opening to a show where it used to have to either pay or spend a lot of hours creating that.

Catherine O'Brien  15:45  
Hey, David, you just mentioned, you mentioned top five. But isn't it more classic to have like a top 10 of music? Oh, yeah. Well, I do have a music show,

Jon Gay  15:56  
a top 10 Time Machine. Time Machine pod.com, Thank you, Catherine, we I thought we saved that to like the end. We did it within the first 20 minutes. I'm keeping everybody on their toes, Johnny, I'm being unpredictable. I've got hooks planted throughout this entire podcast streaming. She doesn't want to be a podcast. It turns boring and predictable. Yeah. Well, people might be wondering. They hear that prediction. They go, Okay, well,

Johnny Podcasts  16:21  
people say, I'm going to read, jazz up my channel. I'm going to change things for more native format. That sounds like really just kind of high level, really just sort of, ooh, I don't know exactly what that means. What are some what are some tactical things that I can do? Here's a few things that you can actually do, starting today, with your channel, fix all your thumbnails. Get a coherent theme going with your thumbnails, go back, go back to your first episode that you released on YouTube. That thumbnail probably stinks. You can change that. If you look within YouTube, they have a B titling options. Play with the different ways that you structure your titles so that they're better optimized for discoverability, for search, however you want to describe it. When we release the podcast on the clients that I work with,

Johnny Podcasts  17:02  
the way that we title for Apple and Spotify is very different than the way that we title for YouTube. For YouTube, what you're shown on YouTube when you're actually on the platform, is the first 60 characters. So you don't want those first 60 characters to be episode 12, Johnny Peterson, founder of XYZ, and then you want this to be professional Podcast Producer tells all that's your first any podcasts. It's

Johnny Podcasts  17:27  
the government paperwork is very slow,

Johnny Podcasts  17:31  
but it's I one of the things that I need to redact on that I've said before is when we were encouraging people to get onto YouTube and kind of make this pivot into video podcasting, was you don't need to have the best camera. You don't need to have yada yada, yada yada, all the lighting this. This is part of what the prediction is, is if you're want to jazz up your YouTube channel, make it more native to the to the platform, you need to look at the higher performing YouTube channels to see what they have. What do they have? They have incredible lighting. They have the great cameras. And there's a great post here from a friend of mine named Dan Bennett, who is a strictly video production guy who works with podcasters, works with corporate clients, knows his stuff like the back of his hand. And there's a great LinkedIn post that I pulled up here. And what he posted just fits so perfectly with this prediction, which is he listed out like five things. Number one was lighting. Natural light doesn't cut it anymore. You need to invest in a three point lighting setup and close the curtains. Your face should be creatively lit with no harsh shadows. My lighting isn't perfect, but I'm not a YouTuber.

Johnny Podcasts  18:35  
Take that advice, though, the lighting is critical. The next and most important thing is the resolution, 10, ADP, minimum, no more 720, no more. 480 no 360, 1080, minimum, 4k is preferred. And the reason he says all this, and Jack brought this up offline beforehand, was what inspired him to write this post was he was watching a creator's video on his phone, and then he decided to see how it looked on his TV, and

Jon Gay  19:02  
then he realized that YouTube isn't just watched on phones anymore. It's the number one streaming app on TV screen. So when you're creating your podcast for YouTube, you have to understand that the majority of people are going to be watching this on their television. That may not be the way that you personally consume it. That's the way a lot of people are watching right now. So think just remember the numbers 10, ADP, 4k, you're gonna have to invest in a better camera. Unfortunately, the webcam isn't gonna cut it anymore. Jack, I know you've been doing some tweaking. You got a new camera, and you moved and you've been playing around with the studio, and what have you found with your new camera? What's going on over there? And it's still very much a work in progress. And I actually to that TV point I was telling you guys offline before we started. I have a 4k camera, and I shot kind of just a dummy, quick five minute podcast yesterday, and I only put it up on YouTube. I didn't share it everywhere, because I wanted to see how it would look on my brand new TV that I got for the move. Because I'm a typical guy, and my wife said, I want this and this and this for the house. What do you want? I said a big TV to.

Jon Gay  20:00  
Watch football on. That's all I care about, is a big TV. So we got a big TV to watch football on. And I said, let me see how this looks. And I said, Okay, well, first thing wife said is, you got to reposition that microphone. The perspectives are on the microphone looks like eight feet big in front of your face. Okay. Well, you can see that in 4k you can see if I haven't shaved in the morning in 4k you can see every blemish on my face in 4k if I had hair, you'd see what was messed up with it. So that that's a lot of pressure to put on a on a podcaster, but at the same time, people are consuming content like that. My wife and I looking to book a cruise. What did we do? We went on YouTube last night on our TV and living room and looked at video reviews of a couple different cruise ships we were looking at. What did we click on? We clicked on the 4k ones that showed the pool and stunning detail and the restaurants and everything. So there is something to that. To Johnny's point, I think, you know, 1080 is okay for the most part, but we are, it is. It's we it's gonna past the age of 720. 4k might be a bit thread I was commenting on in the Riverside Facebook group today, and that is, you know, can do, I need to do 10 84k, 1080 is gonna be fine for most talking head videos, if you've got a lot of visual elements, 4k is probably ideal, especially for those watching on those brand spanking new TVs. But 1080 is, I think, really table stakes. At this point. I've got a couple clients who have 720 webcams, and I'm on them to get even if they buy a Logitech BRIO for 150 bucks and upgraded the 1080 upgraded the 1080 I feel, I feel bad for you, like you bought like a brand new TV to watch just one more football game, and then the Patriot season is over, right? Hey, fight more.

David Yas  21:34  
We'll see.

Jon Gay  21:36  
Matt is hoping for the rubber match between Dave's and my patriots and his bills. For those paying attention, go bills, as we like to say, around around here.

David Yas  21:46  
Nice, yeah, for some reason I have a Patriots piggy bank. I forget where I got it. Anyway. Um, Johnny, I like that you gave some little like guideposts for people to takeaways from this episode of The Super Friends. One more. And it's, maybe it's a simple one, but I agree that YouTube thumbnails are important. And in the past, it was always like, oh, that's one more thing I got to create and make it look good and everything. It's going to take me, like, half hour to an hour on Canva or something, train chat GPT to, you know, mess around with it until you get a good template. And if you, if you train chat GPT to be your template for your thumbnails, you just kind of have to punch in the information. I know I'm being vague, but you know, you want an animated thing, you want

Johnny Podcasts  22:32  
punch in a photo and have chat GPT change it, but it can keep the font the same every time, and so you can be consistent. Yeah. And you know, I don't want to assume that every single we have to assume that the people listening to this are like above a certain level of tech savviness. So let's say you don't want to go that route, because, like you said earlier, David, maybe some people, at a certain point, people get tired of the AI thing. So you may not want to have very obviously AI thumbnails. You can still utilize chat, GBT or clutter, whoever. You just say, Hey, I just downloaded Photoshop. Can you teach me, step by step, how to make a thumbnail for my YouTube video? And it will make it so easy. And you know, that's what. I don't have a background in digital media art, but I can make thumbnails like that just now, because you do it over and over and over again, and you're not making crazy different thumbnails every single video, or maybe you are, and it can kind of create, unlock a new creative outlet for you. But there should be some of your creativity. Your creativity in the podcast is what's drawing people in. So use that in the thumbnail as well to help draw people in right out of the gate.

Johnny Podcasts  23:37  
A shout out for our friend Coco in Riverside will make you, I've actually used that to make some thumbnails. And they're, they're okay, they're better than what I could do on Canva. Let's say, and saying asking to optimize for YouTube and and to Johnny's earlier point, you can use those in the A B testing. So if you needed just a B, that's a good, a good way to do that. Yeah. And the global marketplace out there is insane. I've used people from all over five or Upwork that make thumbnails. There's so many talented people out there that will make that. All they do all day is make YouTube thumbnails. Make thumbnails, and you can pay them 15 bucks. You can pay them 25 bucks. You can pay 100 bucks. Now, granted, you get what you pay for in most instances. But if you don't want to take the time to do any of this, it's so easy, the easiest thing to contract out. And then once you find someone that you like working with, you just get them on WhatsApp, message them, hey, I've got a new episode coming out. I'm gonna, I'm gonna send you a job on Fiverr. They go, great. Here it is, boom, you've got your thumbnail. It's, it's one less thing to worry about, or pay them directly. So Fiverr doesn't take 20% Yeah, and we would never do that because we don't want to get banned from those places. I was once banned from Upwork for doing such. So I would never advocate for something that is very clearly a smart idea.

Matt Cundill  24:53  
We're going to move on to a Steve Pratt special here. So Steve Pratt formula of Pacific content. He says the panic around video and AI.

Jon Gay  25:00  
Going to die down, and creativity is going to get dialed up. And I think I heard that in the last few sentences from, well, from David Catherine and Johnny, you all mentioned that, right? We're all going to agree here. Yeah, absolutely, yeah. It's to me. It's an epidemic in on Facebook, for example, if I feel like every other video is fake, and it's not what it purports to because created by AI. So it's the question all of us, people are asking every day, if we're on social media, is that AI? Is that AI? I think that's AI. So I agree. I certainly hope this is this prediction proves Correct. I'm going to disagree. I'm going to say that I think the panic is not going to die down because it's change, it's people, it's Who Moved My Cheese, and it's it's the conspiracy theory that AI is gonna take everybody's jobs. Well, it's gonna take people's jobs who aren't paying attention. It's the people who are paying attention. They're going to use it to help them in their existing jobs. I know that's a very broad generalization, as it's coming out of my mouth, but I think the panic around AI is not going anywhere. I'd love to see the panic go down, and I'd love to see things settle into a bit of a rhythm, but it's so new and so few people understand it, that I think this is going to be a conversation we're having for quite a period of time. Well, Jordan Blair from from buzz sprout,

Johnny Podcasts  26:17  
there will be widespread AI related fatigue on AI slop, even as AI continues to shape production workflows, that's what I was gonna say, is, to Jack's point is general, like, I agree with you, Jack, general panic about AI, especially when it comes to job loss, that that's not going anywhere. But when it comes to podcasting, specifically when I think bodes so well for creators, especially literal talking head videos is it's, it's, you can't AI that out you can, but it's going to look like a slob.

Johnny Podcasts  26:48  
But I think I agree with the sentiment that people are going to create, crave real, authentic creativity, real authentic conversations coming from human brains, rather than what AI can write up, because what AI creates is just an amalgamation of what the general public thinks, like Pluribus. It's just sort of the it's the hive mind coming out and spitting out what it thinks you want to hear. And

Johnny Podcasts  27:12  
I don't think, I think

Johnny Podcasts  27:15  
the slop in podcasting, the AI slop, is is already tired, but it's really hard for talking head content to go away. So

Matt Cundill  27:28  
we're going to dovetail into this one. This is mine, by the way, 2026,

Matt Cundill  27:33  
is going to be the the year that we stop agonizing over video strategies and start focusing again on the craft of audio

Johnny Podcasts  27:39  
from your lips. Expand on it. Do you want

Matt Cundill  27:46  
to expand on it? Matt, oh, yeah, okay. Um,

Matt Cundill  27:50  
I think we're going to start to pay attention to the audio we are putting out now. It sort of dovetails into another prediction that I have about where the money is going in. The money is going into the audio space and the video stuff is going to be flat, and that's going to force people to really pay attention to their audio, how it sounds, and making sure that it sounds good.

Matt Cundill  28:12  
Actually,

David Yas  28:14  
I'll repeat something I said on an earlier Super Friends episode, and that's that remember the lesson of MTV, where the music industry became so obsessed with creating great music music videos, that some would say the music suffered. Well, how long did you know music on MTV last a few years before the real world and all the other things, they started and and then things shifted back. So I think you're right, Matt. I mean, it's, you know, if you're paying attention to how your podcast looks, at the expense of spending time on things like finding great guests, developing great new segments, well, then who cares how good it looks? You know, you could, I suppose you could just have all fashion models on your show, and then it would look great, right? And what if it's, what if it's agonizing to listen to your new segment. My ears are bleeding because you're screaming into your laptop. Mic

Unknown Speaker  29:08  
exactly, case closed.

Matt Cundill  29:12  
We love that you're listening to the podcast. Super Friends. You can watch the show on YouTube, at Johnny podcasts and at sound off media. Okay, I have one here. Oh, this is going to be one that we're going to like to talk about. Podcast host pricing goes up. So for a long time now, we've been paying podcast hosting prices. They've largely stayed the same. Todd Cochran last year, probably at the beginning of 2025 he announced that blueberry would be raising prices. We lost Todd Cochran, by the way, in 2025 which was a tremendous low point, I think, very, very sad moment for the podcasting industry. But to that, he started a trend in which he said that, you know, maybe podcast hosts should be considering raising their prices. And this is a good moment.

Matt Cundill  30:00  
To talk about all the other things that are going up in price,

Catherine O'Brien  30:05  
but the quality is going up with it, right?

Jon Gay  30:08  
You would think so, because we turn into our parents and complain about how things aren't what they used to be, I will say, with more folks offering podcast hosting. You know, Catherine mentioned sub stack earlier in the conversation, Riverside is now offering podcast hosting. Spotify is offering it for free. Again, to Johnny's point, you get what you pay for. But I'm optimistic that podcast hosting specifically will stay reasonable because of marketplace competition. As far as everything else going up in price, I mean, that is what it is. Someone's got lips in here. Didn't it go up by five bucks? Did it? I have a couple. I have a couple people on Libsyn. Yeah, they all went up. I have them pay for it, though I don't pay for it.

Catherine O'Brien  30:49  
Got it? I have, I have a couple of ghost shows from from yesteryear that are, we're still on libson, and I'm gonna, this is gonna be the prompting for me to get them off onto something free, because I would like them to exist. I might not be working on them anymore, but, wow, they can exist, but not

Johnny Podcasts  31:06  
lips and over lips and more than doubled their price. You used to be able to host a podcast there for five bucks a month minimum. Now is 12. Okay, that's Lipson if you're listening, come on, that's absurd. I hope you put out a press release or notified all of your customers, because that is bull.

Matt Cundill  31:27  
It's, I mean, it's bottom tier hosting. Okay, so I'm gonna think back to something that you know Todd said a long time ago, or rob Greenlee may have mentioned that, that you know, when you know, 2015 2016 everybody would complain about the price. And then all these other tools came in, you know, such as descript. And now that all that's in the like 50s and hundreds of dollars and going up, yet, you know, podcast hosting just sort of sits there, and the price is fine. And now nobody complains about the price anymore. It's 12 bucks a month, and what are we paying for? Descript? What are we paying for all this other stuff,

Catherine O'Brien  32:06  
right? Loving counterpoint that some of the some of the podcast hosts took away things that made it easier for podcasts. So for example, using Libsyn as an example, they had legacy sites so that you would could have and I realized it was, it was just bare bones, but you could have a website for your show without doing anything extra, without paying anybody extra or doing anything you could have a meaningful extension for your podcast so it could be my podcast name.libsyn.com,

Catherine O'Brien  32:37  
or whatever, or they made it easy to Connect a URL that you owned. All of that went away, pre, pre, raising their prices, the the site became almost un useful, so that all the all of those little, small things went away, and nothing has taken it play its place, and now the price is up. So that's, that's my view of the arc of, in particular, Libsyn, not to bash on them. But it does seem like, Yes, I realize, I realize prices are going up. You know, in the US are dollars worth less. I realize all of those things, but I would like things to improve. If prices are going up, I would like to feel like I'm getting

Catherine O'Brien  33:21  
comparable service with those things that I'm paying for.

Matt Cundill  33:26  
Can I be cynical a little bit? Please? Cynical. Matt. Why is Riverside getting involved in podcast hosting? And I think they're doing it so that it makes it really hard for a podcaster to leave. Yep, everybody wants to be all. People be the everything. And so people go in, and now they're using Riverside, and it's okay. I did have Kendall on the sound out podcast last week, but, you know, there's no third party enclosure tags.

Matt Cundill  33:58  
Yes, they have 301, redirects. And if not they, we know they're going to get them, but there's no IAB certified metrics as of yet. They've come in. They're doing the bare basics of hosting. And anybody who's new goes, Oh, distribute to Spotify, distribute to Apple. Good. Like you're kind of going to be stuck there. Because if they wanted to leave Riverside, and, let's say, go to descript now, you need to go find a new host, and then you got to go and do a whole bunch of other stuff as well. I think they're just hosting to trap you there. I'd rather Riverside just innovate on the on the creation side, which, that's what you do, right? Per our conversation with Kendall, what's that? They've done a lot of good stuff in that regard, per our conversation with Kendall, yes, but I don't want you spending time on that work. I want you spending time on my recording,

Matt Cundill  34:38  
right? I mean, I know, like I said, that's a very cynical take, but I think you just got into the hosting game just so that make to make it hard for people

Catherine O'Brien  34:48  
to leave. But I think you're that's probably correct. I mean, even, even my main question for Kendall was about why, or why, what do? What do you want podcasters to know about live streaming? Why?

Catherine O'Brien  35:00  
Are they offering live streaming, and we're sitting here on a different platform? I'm sure that they they're not dumb. These companies aren't dumb. They know where they want to compete. They know the services where they want the podcasters are going to want to go. So yeah, and they want you to stay. I mean, as things are getting improved, a lot of us on this on this screen, we pay for descript and we pray for Riverside. So it's going to be like a little competition to see who gets better at the things that are more core to what we do for our clients and who we end up saying goodbye to. And

Matt Cundill  35:33  
Kendall did mention that, by the way, which leads to this prediction, live and interactive podcast four minutes will edge further into Creator tool sets and audience engagement.

Matt Cundill  35:44  
Okay, so let me ask this question to people who to you, people who have clients. Does anybody have a request to go live one okay,

Johnny Podcasts  35:55  
and not for every episode, very for very specific episodes, specific guests, specific types of content, specifically to access that hosts LinkedIn audience, and which Riverside offers. And is great. So he was paying for stream yard, for the live streaming stuff. And then, you know, we looked into Riverside, we go, Well, we're already paying for Riverside. They offer there we can live stream right to LinkedIn from there, let's just keep that and kill stream yard.

Jon Gay  36:24  
I also think that to our original point that we were talking about doing live streams is if you have the audience and you have an a responsive audience, that's a great way to bring in a revenue stream that there's plenty of podcasters who will go live and take super chats they'll take. That's the way that it just becomes a different type, a different type of engagement, a different special type of show. And it's a it's a different revenue source than some of the other ways that they're doing it. I think it does need to be a special occasion to your point, both of your points, because doing it live every time loses the the special appeal of it, and also every month, but it also, but it also takes away, like one of our one of the arrows in our quiver as podcast editors, which is, I put my clients in their guests at ease. The beginning of the show by saying, don't worry if you mess up. Don't worry if you say um 100 times. I'll take it out. Don't worry if you have a false starter really out of sentence. I'll just start it over and I'll and, well, I'll cut it out. It never happened. I think that's one of the appeals of podcasting. Yeah, it really depends on any type of content you're working on. You know, if there's a lot of compliant, like, a lot of stuff I have to work on is really compliant, heavy, you know, numbers are being thrown around. Deals are being talked about, things that cannot be said publicly that I don't know, I don't work in those spaces, and that has to be told to me, Hey, this, this stuff we can't have in the released version. And people, exactly like you said, they become a lot more gun shy when they see that live button flashing. And you know, they're speaking on behalf of this really big company that they're on for, and, you know, it really changes the dynamic and the quality of a conversation, depending on the type of content you're doing,

Johnny Podcasts  38:10  
and live streams that have the potential for messes up whatever that is also real that to our defeating the AI button, that people, I think, are going to like that because that you're seeing more of the authentic person that you're engaging with in a podcast. Yeah, and can, I don't think you can really rely on your entire audience being available for that live stream either. You know, I think part of what makes podcasting so appealing is that it's in my pocket. It comes out on Tuesday. I listen to it on Friday during my lunch break. That's That's when I listen to the podcast that I don't want to have to be able to drop everything at 1230 because I know that's when my show goes live.

Unknown Speaker  38:47  
My show is on

Jon Gay  38:49  
watch my stories.

Matt Cundill  38:52  
Did you know that Riverside offers webinars? They've got an entire webinar set up. So if you have a client who wants to do a webinar, interesting, very interesting. And I'll say why? Because I had a client who wanted to do a webinar, and I was stuck to go by zoom, because it was the only thing that really worked for what they wanted to do

Catherine O'Brien  39:12  
of David Yaz for 20% off.

Matt Cundill  39:17  
But you know, good on Riverside for going and getting into this spot with webinars, because companies are now buying this product and then saying, Oh, well, look what we can do. We can now do webinars from here too.

Jon Gay  39:28  
Which plan is it on and how high a tier do you have to go to get to it? Well, jag, you had your chance to talk about pricing 10 minutes ago.

Johnny Podcasts  39:37  
What's What's so unique? What? Differentiates a quote, unquote I clicked on the webinar button, I clicked on the live stream button, I clicked on the record a podcast button.

Matt Cundill  39:49  
Webinar. I have not played with any of this stuff, but I remember I tried to do a webinar with stream yard, but a lot of it had to do with who could see the attendees. Okay, so we wanted to sign.

Johnny Podcasts  40:00  
It for something. But we didn't want everybody to see who was in the audience. We wanted, oh, it's, it's the audience member function, rather than just guests and hosts. Yeah, I've used, I've used, I've done podcasts like that. They work great. They're, they're really awesome. It's, it's almost like a private live stream. Even, you know that's, that's a way that you can think of it in podcasting terms. It's a really nice function. Cool.

Matt Cundill  40:25  
This is a Dan Meisner special, and the people at bumper traditional download metric will further decline in importance. That goes hand in hand with the rise of YouTube. It does. It really, really does. So how are we going to measure all this?

Johnny Podcasts  40:43  
I don't know if I agree with that,

Johnny Podcasts  40:46  
because, I mean, you think about any, you think about any business like, like, vibes go out the window when money is involved.

Jon Gay  40:55  
Like, they're the words to live by Johnny. Put that on a sign behind it

Johnny Podcasts  41:00  
at a certain point, if someone's cutting you a check for your podcast to be the title sponsor your show, they're gonna want to know a number. Hey, how many F people listen to this thing? You got a number? Is it a lot? What is a lot? And I yeah, I think the I think how much people care about it. Of you know, bragging to their friends will probably go down. But when it comes to getting paid for your show, that's a real thing people care about. Actually, maybe that, that prediction probably should have been prefaced with, maybe it's only the people who want to use the download as a as a, you know, to factor in a currency to exchange, you know, ads and money. Maybe the download goes away there. But I think if you're not, if we're not talking about, you know, ad spend or anything like that, then maybe it's still got value, yeah, or maybe even to contradict my own point. And if anyone else has anything, please jump in. I feel like I've been just flapping my gums here

Johnny Podcasts  42:01  
to contradict my own point, one of my staples in life is Audience Quality, not audience quantity. So maybe the in, in lieu of the download metric going down, it's the How much can you tell me about who the audience actually is goes up in in levels of importance. So if your audience, you know, if you're selling financial services software, and you have 2000 listeners an episode, but they're all CFOs.

Jon Gay  42:28  
That's pretty valuable, versus 20,000 I don't know. They could be stay at home moms. They could be accountants. I have no idea. I mean, that's like looking at my Spotify rap for creators for a couple of my clients today, from 2025 and it's like the data that Spotify collects, data as the new currency. You might see, you know your of your listeners, these are the other shows they listen to. These are the artists they streamed the most on Spotify. There's a lot of data. When you dig into it, yeah, your show was streamed six months worth, like, six months of time. It's worth listen to your show is just, you know, people love those numbers. The host love seeing those things. I saw a lot of my clients were just posting them all over social.

Matt Cundill  43:17  
Here's one, advertisers are going to be questioning the value of programmatic more aggressively, and in the end, you can expect more demand for authentic host read opportunities.

Matt Cundill  43:28  
Interesting. Not only that, we got applause.

Matt Cundill  43:32  
This, by the way, comes from me. Of all people I made this prediction.

Matt Cundill  43:40  
Does that mean you're not saying baked in host ad reads, right? Yeah, that's, that's my question. No, that's fine. But I think just a host read ad, where you where? If somebody goes to buy a an ad on your show and they want the host to read it, whether it's baked in or it's inserted dynamically, as long as it flows, what they I think they're really questioning Verizon ads appearing in the middle of the show, and, you know, just ads popping in from really out of nowhere. There's just not a lot of faith in those ones. And the host, red ad is just gained in value, it appears. Yeah, I mean, who's built the trust with the audience? Only one person that's done that, and I think the Verizon ads, but they're, you know, they're gonna throw money good after bad, because they can,

Johnny Podcasts  44:20  
and the audience will look at it just the same way they look at everything else, like I re upped my parents Disney subscription because my kid likes Disney movies and there's ads in it now, and I don't really want to pay for the ad free version, so I can, I can handle 90 seconds of ads while I'm watching Toy Story with my my kid. But the stuff

Jon Gay  44:41  
that's really going to make you pay attention is the host read stuff. Yeah, stands out. It's the old radio model. I mean, how many Mattress Firm and zipper critter ads are great? Are you going to hear until you have something resonate with the person to Johnny's point that you've built that relationship with? And then I think that also falls upon the host too. Of WHO ARE YOU GOING TO.

Johnny Podcasts  45:00  
On yourself with because there are a lot of podcasters out there who will just take any dollar and dime that comes into their bank account and read any ad. You know, I don't need to hear another adverse zip recruiter. I don't care if it's read by the host or not. I'm not hiring anybody right now. So what about a mattress? What? You know, I've got one.

Johnny Podcasts  45:20  
So the host, yeah, I think you as the host have to really be cognizant about like, is this something that's going to be valuable to the people who listen to this show, or is it a check in my pocket? And if it's checking your pocket, you want to make money? Great, but think about it. The SEC,

Matt Cundill  45:38  
another one, this one's from James Cridland. He says the podcast industry events are going to continue to pull back, or be scaled down, with a shift to smaller, more focused events. This is a good thing to talk about, because we all like to go to events, and I think we're making plans for 2026 so if you have any, be sure to mention them.

Jon Gay  45:57  
This one is seems a bit odd, considering the source, considering what Podcast Movement is doing, and krids involvement with that, with all due respect to him, he's a titan in our industry. But Podcast Movement is scaling up to reach the Ad Week in New York in the fall. I think it's going to be more targeted and a little bit smaller. It's going to shift, okay, it will shift to New York. But at the same I mean, we're used to three and 4000 people, I don't think we're getting we're getting that. We're also to what Johnny said, it's like, it's not about the mass audience. It's going to be about the right audience. All right, then I stand corrected. Okay, yeah. And Matt, you made a point when we were talking about it offline too, about the move to New York being very specific to target that area of the country, just because it's so dense versus, you know, having it in Dallas, you can get people from all from either coast. In New York, it's going to be a much more focused audience. It's going to be marketing people. It's going to be people in the New York tech scene. A lot of podcasters in New York and the northeast area. Boston, there's a great one up there. I hear,

Jon Gay  46:59  
yeah, I I think that stands out here in our Red Sox jerseys.

Matt Cundill  47:07  
Yeah, by the way, I just want to mention I think that even though Podcast, the podcast movement, group that does own 50% of pod news, editorially, it's quite separate, sure. Yeah, so James is gonna say it, regardless of you know,

Jon Gay  47:21  
by the by the role there, I'm just saying that I read that wrong, Matt when you first put it on the screen, because I took it as Podcast Movement getting too big for small creators. But I think you're right, and that it's niching down in terms of who they're targeting. So I stand corrected. Yeah,

Catherine O'Brien  47:37  
go ahead. I was gonna say this. Actually, I think this, this, this statement right here, is actually spelling out an opportunity. I do not think we're going to see this in 2020, 2026,

Catherine O'Brien  47:49  
I think this is speaking to an opportunity for the future, that there are going to be able to be smaller regional events that are more addressed to immediate needs of creators, of podcasters. There is a put there is an there is a an opportunity baked into this statement here. I don't think we're going to see it fulfilled. I don't think Podcast Movement is going to fulfill this. I think this is, this is a bellwether of things changing going forward, and people who want to have events or want to have meetups that are, you know, remember, Podcast Movement grew out of a out of a podcast or meetup. I think that we're going to see a lot more potential in those types of events, those smaller events. Yeah,

Matt Cundill  48:33  
it's strange, because I'm considering more events than ever before. So I take a look. Oh, there's pod fest coming up shortly. Oh, and there's this thing called

Matt Cundill  48:46  
in Calgary.

Matt Cundill  48:48  
I think it's pod round us podcast Roundup, yeah. YYC, please. Pod fest. Yy, I'm gonna get that wrong. Anyways,

Matt Cundill  48:57  
pod meat. YYC, shit, I can't remember the name. Anyhow, that's that's another one that's there. So I look at that event, podcast movements one Oh, the London podcast show which is really big and and a definite recommend. So I'm looking at more shows than ever, but I'm also looking at a lot of smaller shows as well, podcast in London, podcast in London, that is on my 2027 radar, Matt, based on your recommendation and others.

Catherine O'Brien  49:23  
And also, I know pressure to go, yeah, save your pennies, but use a David's piggy bank there.

Catherine O'Brien  49:32  
I personally, I'm looking for a, let's say, content conference, and I have not landed on one. I'm I feel very strongly about, I think that there's plenty of industries in the content space where there is transferable information for the podcaster. And so I have not landed on where I'm going to go, but I that's, that's where I'm looking. I'm looking for people who understand content, who understand deliver.

Catherine O'Brien  50:00  
Sharing media on lots of different different platforms, and I want that transferable skill to the podcaster. That's what I'm interested in for an event for me personally, pod summit YYC was what I was trying to say. Yeah, oops.

Matt Cundill  50:15  
Anybody else have any podcast related events that maybe doesn't have to be podcasting? Are there other events that you would go to that are not involved, that are not really podcast, maybe it's a social media thing. Maybe it's something that's maybe a creator. Is there another type of conference out there that that sort of lends itself into what we do?

Unknown Speaker  50:34  
I'm I'm

Johnny Podcasts  50:37  
not really a conference person, but I really loved what Catherine said about a creator conference, I think that we may for the podcast host specifically listening to this. I think that we may pigeon our pigeonhole ourselves a little bit with like, oh, I can only go to podcast. Movement. I can only go to podcast. That's where I'm going to learn everything. The word podcast is becoming synonymous with just content with it's blending into video we're getting on YouTube. It's all we're all just kind of competing in this space for attention now. And you don't have to just go to those play they're great to go to. You don't have to just go there, because there's so much other stuff that you can learn, whether it's YouTube strategy and Podcast Movement has, you know, they, I believe the last time I went there, they had a YouTube strategy session. But there's got to be conferences out there that are dedicated to just solely one thing that you think you need to get better at, whether it's your marketing strategy, whether it's just making great reels or making great clips, or YouTube or Facebook, whatever it is, broaden your search beyond it. Don't it doesn't have to have the word podcast in it for it to be valuable to

Matt Cundill  51:41  
you. Okay, I'm glad you mentioned that, because I still had this one kicking about here, and this one came from Stephen Goldstein, from amplify media. I'm not even sure there's a prediction. He just sort of says this is where podcasting is at, and that the industry narrative will continue to blend audio with new screens and hybrid experiences. And he calls it liquid content. I put it in the comments field of every one of our social media streams, whether you liked it or not. Did

Matt Cundill  52:10  
he expand on that more? What liquid content means? It's a little of everything. So I'll give you a great example, actually, because we already touched on what is wrong, jag. I really wish you'd phrase that differently. Liquid content. I had Taco Bell this afternoon.

Jon Gay  52:32  
Sorry, Catherine, you know, we talked about, well, what do you expect?

Matt Cundill  52:37  
We talked about, so much about, you know, but our show being here and there and everywhere. The funny thing is, like, YouTube is involved with everything. It takes away from TV, it takes away from podcasting. YouTube really sort of blends itself in there, and so that feels fairly liquid, right?

Johnny Podcasts  52:54  
Yeah, I think it's just a continuation of the thing that we talk about almost every episode is just be be everywhere. Every every platform that you could be available has its strengths. So try to tailor your podcast to those strengths, or pieces of your podcast marketing to the strengths of that place. And yeah, you want to have, you want to be in the pond of the internet.

Catherine O'Brien  53:15  
A simple example of what that that concept I started noticing it on when I would look at YouTube that then suddenly there would be these community posts out of nowhere. And it was image screenshots of tweets now on the post section of different creators YouTube channels. And I was like, Oh, okay. So some the message went out that you just take your tweets, you put them on your YouTube. Now they are a post on YouTube, and they they go out that way. So,

Catherine O'Brien  53:49  
yeah, so I, I'm not sure to not, not completely to Jack's point, the the coining of that term liquid content. I don't know how that's going to be received, but I get it, and I've seen it already in action based on Jack's lunch. Clearly not Well, yes.

Matt Cundill  54:08  
Well, great. Now, now we're gonna lose our Taco Bell sponsor. You guys come on heads in the game. People can see this on the screen anyways, but for those who are just listening to us, Steve Goldstein says that era one of podcasting, was the me and the undies era. That's when we all did the underwear. Era two was the spaghetti against the wall era where we all, you know, tried stuff. And then era three, which we're just coming out of now, which is what is a podcast we have the audio versus video, where we've been struggling for the last few years. And era four is what Steve is welcoming. And now this is the liquid content era, where it all goes anywhere. Link is in the show notes. If you would like to read what Steve has written. Steve has always gives me a lot to pause and think about if

Jon Gay  54:51  
you're listening, I'm sorry for my comment. You are a brilliant mind in this industry, and I read your newsletter every week, and have a world of respect for you. I just have the brain of a.

Jon Gay  55:00  
12 year old,

Matt Cundill  55:02  
everyone's on fire. Is what happens when we take time off, right? Like Johnny's invigorated. He's just going here today, ready? Jags back on 95 Triple X in Burlington, Vermont, with the morning show bits, with the crew jokes, yeah, Dave. Dave showed up and he's he's all firing with the with the Boston accent, got the top 10 Time Machine mentioned in early Yes, I did. Matt

Matt Cundill  55:25  
may make one bonus prediction, sure. Well, I'm gonna go around here. We're gonna wrap up here, and everyone's gonna prediction. So this is a good time for you, David, to give yours. Okay, I'll start my prediction for 2026.

David Yas  55:40  
Is that there will be some pop culture crossover with podcasts. If you saw the Sabrina carpenter episode of Saturday Night Live In October, they did a sketch spoofing the MC foodie boys, which, I don't listen to that podcast, but, but apparently, according to my son, it was a spot on spoof and but there still hasn't been the great podcast TV show. And I just, I just think it's coming, and it it will do its part to elevate or maybe even a podcast movie,

David Yas  56:14  
that I'm reminded that the TV show The Office had an episode which featured a video iPod in comical fashion. But that helped the video iPod, and it helped the video iPod helped the office. And in like manner, I think there's going to be some kind of crossover thing, Dave, there had to be some Lifetime movie where a small town podcaster meets

Jon Gay  56:32  
their little daughter. Yeah, this past Christmas. What's the I'm gonna have to look it up here.

Jon Gay  56:40  
I'd be curious with Matt really quick. Do you do you guys think that Frazier was a boon to the radio industry? No, I think WKRP in Cincinnati was I'd agree with that, even though it was before my

Matt Cundill  56:55  
time. I don't know anybody who got into radio because of Frasier Crane. I do know a lot who got in because of Johnny fever? I love Frazier. That is I may. I think part of me getting into podcasting was that I I loved Frazier as a kid. Great show. I went to law school because of La law.

Unknown Speaker  57:13  
Oh, wow,

Catherine O'Brien  57:16  
I'm sorry. So recommend. Recommendation, vengeance 2022 BJ Novak had a podcast centric movie. I recommend it, but I did have to look up the title again.

Matt Cundill  57:29  
Does anybody else have it? Anybody else have any predictions?

Matt Cundill  57:35  
No, good. Well, welcome to 2026 everyone

Catherine O'Brien  57:40  
wait. Oh, I do have one prediction. Can I get? Can I throw it out? And Matt, again, this is favoring, favoring you. I think there's going to be a rebellion, an absolute rebellion, against AI voices in podcasting, video clips, sure, art, sure. That's fine. Writing our show notes, great. Creating our time stance sometimes, but the AI voices, that is not going to fly. There's going to be people who try it. It's going to flop 2026, that's going down, baby.

Johnny Podcasts  58:13  
You're here. We can kiss our 11 labs sponsorship, goodbye.

Jon Gay  58:19  
We will say goodbye one at a time, and we will start in Detroit. John Gay, jag podcast productions, now located in Berkeley, Michigan, but serving clients all over the world. Find me at jag podcast productions.com,

David Yas  58:33  
David Diaz, Boston Podcast Network, pod 617, dot com, go pats.

Catherine O'Brien  58:39  
Catherine O'Brien Baton Rouge, Louisiana starting, kicking off today, the Mardi Gras season. How's that? Yeah, I'm without my beads. Enjoy that Carnival season starting today. Yeah, and it's been my pleasures, yeah, come see me on Twitter. Hello, Catherine. Oh, thank you everybody for listening. Please Subscribe and follow the show wherever you listen to your podcasts. We appreciate it,

Matt Cundill  59:05  
all right. I'm Matt Cundill from the sound off media company, now located at citadel.

Tara Sands (Voiceover)  59:12  
Thanks for listening. For show notes, transcripts and the video version of this episode. Check out the podcast. Super Friends at soundoff, dot network. You.