What Podcasters Can Learn From Squid Game

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is averypopular show and has become Netflix's best launch.

Let's pick it apart and see what podcasters can learn from the success of Squid Game.

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Key Points:

• 78% of podcasters are discovered vis word of mouth ( Jacobs Media 2019)
• It's not perfect
• It got editing before it was released
• The first episode really hooks you in.
• You don't get the back story until episode 2
• People can identify with the characters
• What is going to happen next?
• The audience boosted FOMO
• Netflix took a chance
• Sometimes The Audience Doesn’t Know What They Want Until They Get it.
• So Don’t give up. It might take 10 years
• It doesn’t have to be perfect
• Start with the strongest content you have
• Tease your next episode and leave them wanting more
• Make materials for your audience to share on social
• Be patient, and continue to improve your content
• Inspire and ask for word of mouth

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