Unraveling the Power of Word-of-Mouth in Podcast Recommendations

70% of podcasts are discovered via word of mouth (Jacobs Media). So if we can understand what makes someone recommend something, we can start to do that in our show.
We heard words like affordable, quality, and unique. Some people recommend based on a relationship that deliversvalue. When you deliver something you can't get any place else.
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Question of the Month
Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27
Click Hereto Upload/Record Your Answer
Mentioned In This Episode
Join the School of Podcasting Community
Participants
Kim Newlove
https://www.thepharmacistsvoice.com/
https://www.perrysburgpodcast.com/
Paul from Pass ACLS
Ralph Estep Jr - Ask Ralph Podcast
https://www.askralphpodcast.com/
Velvet from Welcome to Earth Stories
https://welcometoearthstories.com/
Mark from the History of North America
Timothy Brien
Create Art Podcast -https://www.createartpodcast.com/
Find a Podcast Abouthttps://www.findapodcastabout.xyz/
Zoe - Back Look Cinema
https://www.backlookcinema.com/
Dave Jackson - School of Podcasting
https://learn.schoolofpodcasting.com
The Wealth of Connection: A New Approach to Making Business Personal
https://geni.us/wealth-of-connection
The Audience Is Listening: A Little Guide to Building a Big Podcast
https://geni.us/tomwebsterbook
Because of My Podcast - Vincent Pugliese
Unconference -https://totallifefreedom.kartra.com/page/unconferenceVIPpricing
Vincent onepisode 862
Question of the Month
Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27
Click Hereto Upload/Record Your Answer
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Ecamm Creator CampOctober 15-18 in (Bostonish MA)
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Want me to speak at your event or online meetup,contact me here.
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Mentioned in this episode:
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Live Appearances
I'd love to meet you in person, I'm currently coming toJuly 12th, 20025 Higher Ed Podcon, Chicago, IllAUGUST 18-21, 2025 Podcast Movement, Dallas, TX.September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NCFor more information and links, click the link below.If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact
Question of the Month: Got a Question For the Question of the Month?
We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225.
I Want Your Opinion
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00:00 - Untitled
00:21 - Word of Mouth Rules
00:42 - Opening
01:20 - Studying Recommendability
01:38 - Kim From the Pharmacist's Voice
04:00 - Paul From Pass ACLS
05:53 - Ralph From Ask Ralph
07:47 - Velvet from Welcome To Earth Stories
09:25 - Mark from History of North America
10:29 - Timothy From Find a Podcast About
18:14 - Zoe from Back Look Media
20:32 - Dave From the School of Podcasting
25:23 - Because of My Podcast Vincent Pugliese
28:36 - Value for Value
30:17 - The Wealth of Connection
32:12 - My Job at Podpage
35:24 - Constant improvement
36:50 - Favorite Piece of Feedback
37:42 - Question of the Month
37:43 - Live Appearnaces
37:44 - Leave a Margin to Learn or Market
39:06 - Leave Room to Learn
39:36 - The Audience Is Listening by Tom Webster
41:36 - A New Daveism
43:21 - Dave's Book on Audio?
44:34 - Join the School of Podcasting
45:47 - Bloopers