Crafting Engaging Content: Insights from Joe Pulizzi
I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc. , and This Old Marketing show for years to coincide with his amazing books like Content Inc . , Epic Content and The Content Entrepreneur.
Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100.
In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die .
In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting .
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Mentioned In This Episode
Join the School of Podcasting Community
Joe's books: Content Inc . , Epic Content and The Content Entrepreneur.
Joe's Podcasts: Content Inc. , and This Old Marketing
Joe's Website: https://www.joepulizzi.com/
Joe's Newsletters: The Tilt , and the Orangeletter.
Content Entrepreneur Expo (Coupon JP100)
Podcasting 2.0 Chapters
00:00:01 - Why Joe is Here? 00:00:24 - Opening 00:01:23 - Joe Pullizzi Interview 00:01:48 - Joe is a Good Guy 00:02:34 - The Tilt Newsletter ( https://www.thetilt.com/ ) 00:04:19 - What is Content Marketing? 00:06:02 - Where to Start When There is No Audience? 00:08:32 - Davus Interruptus How to Sell in a Balanced Way 00:11:37 - Joe Knows What I Want 00:12:16 - Tracking Marketing Success? 00:14:32 - The Orange Newsletter ( https://www.joepulizzi.com/signup/ ) 00:17:16 - You Don't Need to Be Everywhere 00:20:50 - What is Engaging Content? 00:24:59 - How Long Does it Take to Build An Audience? 00:27:42 - Lessons Learned From Mistakes 00:29:22 - Join the School of Podcasting Worry Free 00:30:23 - Podcasting Checklist ( https://www.schoolofpodcasting.com/checklist ) 00:30:37 - What Joe Would Do Differently? 00:33:47 - Content Entrepreneur Expo ( https://cex.events ) 00:35:40 - Do These Tips Apply For Entertainment Shows? 00:40:39 - Networking At CEX 00:41:50 - CEX.EVENTS COUPON JP100 00:43:22 - Don't Just Take Notes 00:44:34 - My Takeaways 00:46:19 - Question of the Month ( https://www.schoolofpodcasting.com/question ) 00:47:20 - Profit From Your Podcast ( https://www.profitfromyourpodcast.com/book ) 00:47:53 - Book Launch Secrets ( https://www.schoolofpodcasting.com/booklaunchsecrets ) 00:48:32 - Can You Share the Show? 00:49:49 - Bloopers - Polishing Content
Mentioned in this episode:
I Want Your Opinion
I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25