April 26, 2025

Where Should You Put Podcast Ads? Strategies for Placement and Listener Respect

Where Should You Put Podcast Ads? Strategies for Placement and Listener Respect

Send us feedback/questions via Text Today we kick things off with insights into the ever-changing world of podcast advertising—where should ads go, how many is too many, and can you make money without alienating your audience? From discussing the chaos of TV ad breaks to sharing smart strategies for host-read sponsorships, Dave and Jim dig into the nuts and bolts of monetizing podcasts while keeping listeners happy. Sponsors: PodcastBranding.co - They see you before they hear you Basedonastru...

Apple Podcasts podcast player icon Spotify podcast player icon PocketCasts podcast player icon YouTube podcast player icon
Apple Podcasts podcast player icon Spotify podcast player icon PocketCasts podcast player icon YouTube podcast player icon

Send us feedback/questions via Text

Today we kick things off with insights into the ever-changing world of podcast advertising—where should ads go, how many is too many, and can you make money without alienating your audience? From discussing the chaos of TV ad breaks to sharing smart strategies for host-read sponsorships, Dave and Jim dig into the nuts and bolts of monetizing podcasts while keeping listeners happy.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com

Ecamm Live
https://supportthisshow.com/ecamm

Steven Bartlet turns down $100 Million

Video Version

Brett Cooper on Blake Lively

Chapters
00:00 Introduction and Greetings

00:41 Weather and Coffee Talk

01:15 Sponsor Shoutouts

02:56 TV Show Commercial Breaks

04:01 Podcast Advertising Strategies

07:42 Listener Questions and Feedback

09:57 Ad Partnerships and Authenticity

39:01 Spotify Music Copyright Issues

43:22 Rebranding Your Podcast: Announcing Changes

44:41 Importance of Consistent Communication

47:02 SEO Strategies for Podcasting

47:49 Generative AI and the Future of SEO

48:51 Listener Engagement and Show Identity

53:4

Featured Supporter: Jodi Krangle
Check out her show: Audio Branding the Hidden Gem of Marketing

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Listen on: Apple Podcasts Spotify

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

00:00 - Introduction and Greetings

00:54 - Weather Talk and Small Talk

01:08 - Coffee Pour and Sponsor Shoutouts

01:27 - PodcastBranding.co

02:39 - Based On A True Story Podcast

04:14 - TV Show Commercial Breaks

07:45 - Podcast Advertising Strategies

13:10 - Listener Questions and Feedback

20:07 - Partnerships and Authenticity in Ads

28:02 - [Ad] Audience Connection

28:51 - (Cont.) Partnerships and Authenticity in Ads

40:12 - Spotify and Music Copyright Issues

44:22 - Discussing Show Openers and Hooks

44:39 - Rebranding a Podcast: Ask Ralph to Financially Confident Christian

45:52 - Importance of Announcing Changes to Your Audience

48:13 - SEO Strategies for Podcast Naming

49:00 - Generative AI and the Future of SEO

50:06 - Listener Engagement and Show Naming

53:08 - Experimenting with Podcast Formats

54:57 - Supporters and Community Shoutouts

55:14 - School of Podcasting

55:47 - Podpage.com

56:04 - Ecamm Live

56:22 - Home Gadget Geeks

56:46 - Wheel of Names

58:07 - Become a Supporter

58:49 - Challenges with Streaming Satoshis and Podcasting 2.0

01:19:14 - Open Source and Standardization in Podcasting

01:26:38 - Wrapping Up and Final Thoughts

WEBVTT

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Ask the Podcast Coach for April 26, 2025.

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Let's get

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ready to podcast.

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There it is.

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It's that music.

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It means it is Saturday morning.

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It's time for Ask the Podcast Coach, where you get your podcast questions answered live.

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I'm Dave Jackson from theschoolofpodcasting.com, because it says so right there.

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And joining me right over there is the one and only Jim Cullison from Home Gadget Geeks or...

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TheAverageGuy.tv.

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Take

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your pick.

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Jim, how's it going, buddy?

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Either way, greetings.

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Happy Saturday morning to you.

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Happy last day.

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They're reminding us in the chat.

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Happy last day of April.

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It's flying by, isn't it?

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Yeah.

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Well, what's weird, at least here, it was, you know, April showers bring me flowers.

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And yesterday, we hadn't really had a ton of rain.

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We had a little, but yesterday was whoosh.

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Oh, you know what also flows quickly?

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Well, that's probably not a great way to enter the

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conversation.

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Yes.

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What would do that is...

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a piping hot cup of java because you know i don't know about you but it's it's we had 70s we actually had 80s here and then it was like no no we're gonna go back to the 40s and i'm like the 40s i got a hoodie exactly and so that coffee pour is brought to you by our good friend mark over at podcast branding.co we've i've worked with him for a ton of stuff like ask the podcast coach school of podcasting podcast rodeo show pod your podcast website and podcast And you know what?

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If I started a new podcast today, you know who I'd hire?

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That's right.

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The one, the only Mark from podcastbranding.co.

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He's got probably over, I don't know, close to 600 artwork that he's done now for people.

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And he's not just an artwork guy.

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I always want to stress that.

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He does whole websites.

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So if you're like, look, I need to take everything I do to the next level on how it looks.

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Then Mark is the guy you want to talk to.

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He's a podcaster.

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He's been a graphic artist since he was a wee lad.

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Basically, he's been doing it forever.

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And he's going to sit down with you one-on-one and find out really what you want.

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He's also going to listen to your show to make sure that it matches your brand.

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So check him out.

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He's at podcastbranding.co.

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Tell him Dave and Jim sent you.

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Take me home

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And of course, big thanks to our good friend Dan Lefebvre over there, Based on a True Story, basedonatruestorypodcast.com.

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If you missed it, Troy, the movie Troy he's looking at, Dan is, that's that Brad Pitt one.

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I think very, very well done.

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I didn't like the ending as much as that, but I didn't know how much of it, is that a true story?

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Is it based on legend?

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Is it all made up?

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You can find out.

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Check it out today.

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Based on a True Story podcast at basedonatruestorypodcast.com.

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Dan, thanks for your sponsorship.

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Did Troy come

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out

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about the same time

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Gladiator did?

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Because it seemed for a while it was just like everybody was

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standing in a stadium with a sword.

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Greek movie, Sparta, I think is in that era, right?

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Or 300.

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Yeah, 300.

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300 is what I was thinking.

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Yeah, that was a good one.

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This is Sparta, right?

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Not to be confused with Braveheart, where another small group of people took on you know it's a good story let's just keep

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doing human story it's the human story

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right it's the little guy

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the big guys

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that's always funny but good morning to the chat room uh craig from ai goes to college good morning to the goat chat room on the interwebs i think so we this is half the reason we get up on saturday morning is to to play with the chat room I want to, we're going to go to, if I can get my mouse to work, we had a question slide in last week, and this was from the one and only Ray over at AroundTheLayoutPodcast.com.

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He says, maybe we need a School of Podcasting episode on where to fit in commercials if having more than one at the beginning is a bad thing.

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And my homework to you, if you want to witness this in life, go watch Friends.

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It comes on, it's like on from like 8 to midnight, I think, on Nickelodeon.

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And when they go to a commercial break, you can just, you know, you could drive to Milwaukee and back, and they will still be running.

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And I don't know if, I am seriously going to do this with a stopwatch, because it might be that it's only two minutes, but all the ads are 15 seconds.

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Because the whole thing is you're waiting for them to come back because what's going to happen to Joey, right?

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These important decisions you're trying to figure out, you know, and they just go to another commercial and another commercial.

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And this is also why if you watch at the end, instead of running the credits, they go to the next show and run the credits in the bottom right-hand corner and so that the actual content doesn't take up as much time so they can just cram it full of more ads because that's what people want.

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We probably paid way too much money for an old show, but then there are people like me that will watch it because you're like, nothing else is on.

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Oh, look, it's Friends.

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It's up there with Seinfeld where I'm just like, eh, I know I've seen this at least six times, but it's the puffy shirt episode or the

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soup nods.

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Are they all pharma meds or pharma

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ads?

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That's the other fun thing.

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about ads is what was I watching?

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But it was like the zoo or something and it was on like National Geographic or whatever, some channel that I normally don't watch.

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That's the fun thing because now you've got a different demographic and you'll get all sorts of weird.

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There was one channel that was obviously made for women because every other thing was about bras or things that you sprayed your body with.

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And I love the fact now that we're talking about the lower regions of your body not smelling good.

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All the commercials now are kind of many.

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They're like, even here and down there.

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They're just all kind of like, we're not going to say that, but we're going to say down there, and we're going to look down.

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But it's just mind-boggling to where you go and you watch something and you're like, oh, it's the Thanksgiving one or whatever.

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And then they go to a commercial and it is soul crushing because you're like, they're not going to come back for an hour.

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So I need to figure out how long is their break?

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Because it definitely, no, for those of us that grew up with Chuck Woolery and Love Connection, boy, there's something I haven't talked about in a long time.

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But Chuck Woolery would be like, I'll see you in two and two.

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Because it was like two minutes and two seconds or something like that.

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So my thing is, My favorite, and this is like it's your show, do what you want, but I love the ad I can take at the beginning is the 15-second one because you can say a lot in 15 seconds.

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And I think it was Mark Maron used to say, you know, today's show is brought to you by Squarespace.

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We use it at WFPod, whatever it is,.com.

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It looks great, and you can do this.

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Find it at da-da-da-da-da-da-da-da.

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And that was it.

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And then let's start the show.

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And then, you know, lock the gates and all would come in.

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And that I didn't mind because it was like it was really because about the time you're reaching for the skip button, it was over.

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And I know I don't listen to Joe Rogan a lot, but he used to put all his stuff in the beginning.

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And I think he's now scattering them out.

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And so I actually I'm not a huge fan of ads at the beginning.

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So I used to do my stuff at the end.

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And then I would notice that the minute I hinted that the show was over, that'd be like, hey, thanks so much for tuning in.

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Don't forget, use the coupon code, whatever.

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People were gone.

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The minute I said, hey, thanks so much for tuning in, they ran for the exits.

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And so I was like, hmm, I'm going to have to put these in the middle.

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And so when you look up advertising, it's often included with the word disruptive advertising.

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as in disruptive advertising, meaning, hey, now that I have your attention, I'm going to come in here and just kind of, you know, grab your attention and talk about this.

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And then hopefully that matches what you're going to say and then go back to our regularly scheduled program.

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So the middle thing, but I can also go in into my Apple stats and see that I can see right where people skip.

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So yeah, Danny Brown has one.

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The other reason I thought we could talk about this was is Stephen Bartlett.

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Did you ever listen to Diary of a CEO?

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No.

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It's a really popular podcast.

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Guy turned down$100 million to do a podcast.

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I'm going to guess for Spotify, but I don't know.

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And one of the reasons he said was, yeah, I would have to increase my advertising by 300%.

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And I was like, well, good for you.

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Danny says, speaking of too many ads, this is a requirement for a platform if you want to use Spotify.

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Podcasters should allocate two pre-rolls and four mid-roll ads per each episode.

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Like, that's a thing.

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And I was just like, yeah, where's my boy?

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I have my, yeah, here we go.

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Stephen Bartlett.

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I'll put this in the chat room.

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I think if I can find the chat, here's the chat room.

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But yeah, he said, I have a couple quotes here.

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If I can get, let's go to this screen.

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This is, the audio people are going, oh, this is so much fun to listen to Dave go.

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Where's the button?

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Yeah, the 32-year-old, revealed one of the reasons why they turned the deal down was it would have meant at least a 300% more adverts on the show.

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Bartlett added, I believe there are smarter ways to monetize than piling on more ads.

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Amen, brother.

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Equity partnerships, long-term integrations, and creating your own products.

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Membership options are more innovative options that keep the listener experience intact.

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So he was worried about the fact that he was just going to ruin his show by just littering it with ads.

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I haven't had less control.

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There you go.

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Hey, give me an ad.

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Give me$100 million so you can take control of my show.

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I've had less control over whether the show appears, meaning probably exclusive stuff, I'm guessing there.

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With the deals, you're often contactually incentivized to focus on certain platforms, and sometimes this means removing your show from others altogether.

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For a show that's always been built on independence and accessibility everywhere, that felt like a step backwards.

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One of the beautiful things about podcasting is it can appear on all platforms at once, and the viewer gets to decide.

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And I was like, well, yeah.

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Now, that's also easy to say when you've built, you know, I don't know how many subscribers he has on his show.

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Am I not allowed to paste in the comments?

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No, I can't.

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You know, it's easy to say that when you're successful.

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But, yeah, he's got, he does, I forget where I discovered him.

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But he does these really in-depth shows, obviously does his homework.

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He was at, I want to say, Podcast Movement in D.C.

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and explained that we had a team of like 11, and one of them was to just spend obsessing over like the first minute of a show to figure out how it could be better.

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He did things like he had it at a certain room temperature.

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He did research to find out what the temperature guest's favorite music was, so he could have that playing when they walked in.

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Like, you know, which is what you do when you have a team of 11.

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But I'm like, I don't think I can do that.

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Yeah, he did get in trouble.

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Rich says, I think he got in trouble for advertising a product where he actually owned part of the company.

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Yeah, it was one of those, everybody and their brother is pimping some sort of green juice, whether it's athletic green.

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Athletic green's gotten in, not so much hot, like a hot mess kind of thing, but They had a really high margin, apparently, on their product and would give people a decent cut for an affiliate.

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Like, oh, if you sign up and you sell a bag of Athletic Greens, you get 40% of the deal.

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And people are like, 40%?

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Well, yeah.

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And then other companies came out with kind of the same stuff.

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And lo and behold, it wasn't as expensive because you weren't giving 40% of your profits to somebody else.

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So everybody else is like, I drink, you know, Premier Protein, because it's, you know, and then you own a big chunk of the company.

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That's an FTC violation.

00:12:44.315 --> 00:12:45.557
You have to let people know that.

00:12:46.197 --> 00:12:52.847
Dan says, podcasting overall is a good example of something Dave mentions a lot, that free is not a good business model.

00:12:52.888 --> 00:12:56.774
Yep, giving podcasts away for free makes it a different business model.

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It just, you know, it's kind of crazy.

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But in terms of where to put ads, Jim, like with Gallup, like you guys are promoting your stuff.

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We are an ad.

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Yeah, I'm like, it is.

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But are there actual ads in your ad?

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No.

00:13:14.128 --> 00:13:14.708
Yeah.

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No, long ago, I made the decision, no, we're not going to take on ads.

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I think someone told me if...

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I did, that would probably be the end of things.

00:13:24.847 --> 00:13:26.168
So I was just like, okay, no ads.

00:13:26.870 --> 00:13:29.932
Again, our podcast is designed to support our product.

00:13:30.133 --> 00:13:33.195
So we don't have to bring ads in.

00:13:33.855 --> 00:13:37.298
That's not to say it hasn't come up before in conversations internally.

00:13:38.200 --> 00:13:45.826
Someone discovered, I did podcasting at Gallup for, I don't know, five, six, seven years before it really got noticed even in the organization.

00:13:45.865 --> 00:13:48.327
And then they're like, hey, we have enough downloads.

00:13:48.368 --> 00:13:49.509
We could probably start taking ads.

00:13:49.568 --> 00:13:51.051
And I'm like, no, no, we're the ad.

00:13:51.071 --> 00:13:54.913
That's the whole purpose of what we're doing here, infotainment, right?

00:13:55.674 --> 00:13:58.017
The listeners love to listen to it and it supports the product.

00:13:58.076 --> 00:13:58.937
So we don't do it.

00:13:59.717 --> 00:14:03.562
I like the 15-second model in the very beginning.

00:14:03.621 --> 00:14:13.890
This is real popular on YouTube, and I think it translates to regular podcasts as well, which would be that this episode is sponsored by blah-ba-dee-blah-blah.

00:14:13.931 --> 00:14:16.312
You know, get this, this, this, and that.

00:14:16.673 --> 00:14:18.995
Thanks for whatever, and then go into the thing.

00:14:19.034 --> 00:14:27.317
And then, you know, somewhere And I don't want to, everyone always wants to do mid, and I think mid's too long.

00:14:27.337 --> 00:14:33.332
I think it's good to come, you know, it would be good to have an opening segment of some kind that had some length.

00:14:33.666 --> 00:14:40.033
and then bring in your ad, get it out of the way, get that thing in there and get it out of the way, and then have the rest of the show.

00:14:40.975 --> 00:14:41.897
Can you do more than one?

00:14:42.057 --> 00:14:42.636
Absolutely.

00:14:42.677 --> 00:14:44.038
You can do as many as you want to your show.

00:14:44.099 --> 00:14:45.421
You can do whatever you want with it.

00:14:45.541 --> 00:14:48.605
But, you know, we do, listen, we do two right off the bat, right?

00:14:48.705 --> 00:14:54.873
We do the music, and we do two episodes, and everybody's, everybody here on the live show knows the routine.

00:14:54.893 --> 00:14:59.418
They check in in the chat room, hey, good to see you, blah, while we're doing our ads, blah, blah, blah, blah, blah.

00:15:00.039 --> 00:15:06.712
I don't know what the skip You know, the skip numbers are for us on that.

00:15:07.092 --> 00:15:08.174
It's pretty predictable.

00:15:08.195 --> 00:15:13.322
Your segment is always the certain length of the music because we play to the music.

00:15:14.003 --> 00:15:15.645
I keep mine 30 seconds.

00:15:15.926 --> 00:15:17.708
I try to maybe 30, 35 seconds.

00:15:18.610 --> 00:15:21.274
And I don't think we get a lot of complaints about it, right?

00:15:21.774 --> 00:15:23.998
Partly because both products are great.

00:15:24.673 --> 00:15:26.235
folks who list their listeners.

00:15:26.316 --> 00:15:28.239
Dan Lefebvre is out there in chat right now.

00:15:28.259 --> 00:15:29.441
He comes every single week.

00:15:29.600 --> 00:15:32.544
So people know Dan, it's good branding for Dan.

00:15:33.686 --> 00:15:33.866
Good.

00:15:34.206 --> 00:15:35.067
Same thing with Mark.

00:15:35.187 --> 00:15:35.889
They know Mark.

00:15:35.908 --> 00:15:38.032
And I mean, this show is associated with Mark.

00:15:38.072 --> 00:15:46.845
I mean, the brand is so close now for both of them because they've spent so long, you know, being, being supporters or being sponsors of the show.

00:15:47.465 --> 00:15:47.645
Yeah.

00:15:47.666 --> 00:15:49.567
So I like the 15 second model.

00:15:49.808 --> 00:15:52.572
I like a, a ad somewhere in the middle.

00:15:53.092 --> 00:15:56.273
And then again, You know, could you get one in towards the end?

00:15:56.312 --> 00:15:56.854
Sure.

00:15:56.874 --> 00:15:59.998
I just like the consistency of brand in ads.

00:16:00.178 --> 00:16:07.148
I don't like, the one thing I don't like on YouTube is all these YouTubers shifting their sponsorships around.

00:16:07.187 --> 00:16:08.669
This week it's Squarespace.

00:16:09.270 --> 00:16:10.993
This week it's Soylent Green.

00:16:11.734 --> 00:16:26.225
This week it's, you know, that seems, that's, you know, I want brand, personally, I want brand advertising that is committed to to the content that we're making here.

00:16:26.264 --> 00:16:34.095
So, you know, we used to take on, when I would take on paid ads on Home Gadget Geeks, I always made sure it was a tech product.

00:16:34.275 --> 00:16:35.376
It was a gadget, right?

00:16:36.557 --> 00:16:39.802
So in here, that's a, we're fairly appropriate.

00:16:39.822 --> 00:16:42.426
We're not trying to pimp beef jerky.

00:16:43.006 --> 00:16:43.267
Right.

00:16:43.947 --> 00:16:49.794
Well, and like I've used Mark and I, you know, it's like I said, if I started a show tomorrow, I would hire Mark.

00:16:50.416 --> 00:16:55.653
And I think that's something that, You have to be careful with, in fact, well, hey, I haven't done this yet.

00:16:55.794 --> 00:16:57.355
When I talked about-

00:16:57.836 --> 00:16:58.937
Wait a minute, you wrote a book?

00:16:59.639 --> 00:17:01.581
When did that happen?

00:17:01.601 --> 00:17:12.173
And in my book, Profit From Your Podcast, Proven Strategies to Turn Listeners into a Livelihood, the people that were doing this, like for reals, they always got the product.

00:17:12.394 --> 00:17:17.881
They're like, yeah, I'm not talking about your product until I can hold it and smell it and taste it and eat it and whatever I needed to do.

00:17:18.321 --> 00:17:21.204
Because it's your reputation on the line.

00:17:21.265 --> 00:17:29.738
If they- If you're like, hey, this is the best thing ever, and then your audience buys it, and they're like, yeah, it broke the minute I took it out of the box, they're not going to believe a word you say.

00:17:29.758 --> 00:17:32.000
So you have to be very careful with that.

00:17:32.060 --> 00:17:34.585
I know some people are like, I just need somebody to pay me anything.

00:17:34.644 --> 00:17:39.092
I'm like, your integrity is a little more expensive than that.

00:17:39.311 --> 00:17:40.733
So don't go just give it.

00:17:40.755 --> 00:17:42.897
That is the definition of selling out.

00:17:43.490 --> 00:17:45.932
On the tech side of things, these weren't even ads.

00:17:45.952 --> 00:17:47.433
These were like product reviews.

00:17:47.535 --> 00:17:50.157
And this is kind of why I got out of the product review business.

00:17:51.219 --> 00:17:54.843
I would do a product review and talk about it.

00:17:54.982 --> 00:17:59.107
And then my listeners would come back to me for the tech support on it.

00:17:59.828 --> 00:18:03.972
I'm like, I'm a user like you.

00:18:04.113 --> 00:18:05.355
Just contact the company.

00:18:05.454 --> 00:18:06.455
Why are you not?

00:18:07.537 --> 00:18:11.501
Or they'd have a really bad experience with it.

00:18:11.713 --> 00:18:15.097
you know, and, and, you know, be like, oh, how dare you?

00:18:15.137 --> 00:18:20.845
And I'm like, well, that wasn't my experience, you know, but well, it was mine and it broke and it was, you know, whatever.

00:18:20.865 --> 00:18:22.146
And you're like, well, I'm sorry about that.

00:18:22.247 --> 00:18:23.608
It's not, I don't own the company.

00:18:24.490 --> 00:18:24.730
Right.

00:18:24.970 --> 00:18:29.375
So I, I, I started getting, that's not, there's some folks that are really good at that.

00:18:29.455 --> 00:18:30.277
That's not my gig.

00:18:30.457 --> 00:18:32.779
I just, I'm not interested in people.

00:18:32.799 --> 00:18:34.281
It's like, hey, I use this.

00:18:34.362 --> 00:18:36.384
It's like Christian, you know, Maple Grove Partners.

00:18:36.484 --> 00:18:38.586
I use him as, as a host.

00:18:38.646 --> 00:18:40.690
He's been, he's hosted Home Gadget Geeks.

00:18:40.993 --> 00:18:42.275
From the very beginning.

00:18:42.715 --> 00:18:44.718
And, you know, I recommend folks for a look at that hosting.

00:18:44.798 --> 00:18:48.040
It should go over to over him, but he don't contact.

00:18:48.101 --> 00:18:49.362
I've had some people contact me.

00:18:49.742 --> 00:18:50.884
Hey, you know what?

00:18:51.144 --> 00:18:54.708
And I'm like, ah, no, no, no, I don't, I can't fix anything for you.

00:18:55.228 --> 00:18:57.931
That's not, I can't, I can't fix anything for you.

00:18:58.151 --> 00:18:59.913
What was the thing at pod page this week?

00:19:00.452 --> 00:19:01.734
Is it a totally other company?

00:19:02.275 --> 00:19:04.477
And I'm like, yeah, that's them.

00:19:04.778 --> 00:19:10.608
Like, that's like, oh, they had embedded a form into a page and using some form thing.

00:19:10.648 --> 00:19:12.152
And they're like, yeah, it's not working.

00:19:12.192 --> 00:19:14.656
And I'm like, or the colors are wrong or something.

00:19:14.676 --> 00:19:17.702
I'm like, yeah, that's like, we just embedded kids.

00:19:17.782 --> 00:19:19.205
Like it's, yeah, that's always fun.

00:19:19.526 --> 00:19:21.450
Danny, Danny Brown has a great point.

00:19:21.509 --> 00:19:26.721
Nothing worse than non-related ads and sponsors reduces the authenticity feeling for me.

00:19:26.740 --> 00:19:29.266
And where it's clear, the creator is just in it for the money.

00:19:29.761 --> 00:19:31.704
As opposed to delivering something for the audience.

00:19:31.744 --> 00:19:32.266
Yeah.

00:19:32.306 --> 00:19:33.988
We're all in it for the money, friends.

00:19:34.328 --> 00:19:39.415
I want to be real careful on those kinds of things.

00:19:39.517 --> 00:19:44.304
If you can do this and you can make money and you're able to do it, you do it.

00:19:44.683 --> 00:19:48.068
Glass houses and rocks.

00:19:49.971 --> 00:19:50.792
Speaking

00:19:50.853 --> 00:19:52.695
of that, Ralph

00:19:52.715 --> 00:19:53.678
has a great phrase.

00:19:54.018 --> 00:20:02.531
The problem is people have become whores to ads that just send them a few cents instead of an ad for a product which actually matters to their brand.

00:20:02.571 --> 00:20:10.384
Yes, I'm always like, hey, you can make money from day one as long as you like.0017 cents a download.

00:20:10.444 --> 00:20:11.446
That's great fun.

00:20:11.467 --> 00:20:13.990
Yeah, the chat room's going on fire.

00:20:14.191 --> 00:20:17.115
Danny says, obviously, longer episodes, it's less intrusive.

00:20:17.195 --> 00:20:17.376
Yep.

00:20:17.998 --> 00:20:20.461
Yeah, I don't think we'd be doing a mid-roll spot.

00:20:20.961 --> 00:20:23.986
If this show was 30 minutes long, but it's 90 minutes long.

00:20:24.086 --> 00:20:25.768
So we're going to do a second ad break.

00:20:25.867 --> 00:20:26.167
Yeah.

00:20:26.208 --> 00:20:28.570
So, and then Todd, I see your question.

00:20:28.611 --> 00:20:29.672
We'll get to that in a bit.

00:20:30.292 --> 00:20:38.201
And then there's the whole, Oh, Jody says, I've decided up to this point not to have a sponsor, but I'm rethinking the idea.

00:20:38.241 --> 00:20:47.992
I would promote you more like, you know, make yourself a little jingle and like, Hey, I've, you know, and just the, the soothing sounds of Jody Kringle.

00:20:48.012 --> 00:20:48.574
I like that.

00:20:48.993 --> 00:20:54.278
And just, you know, if you need help with this, if you have a podcast or whatever, because we already like you.

00:20:54.318 --> 00:20:55.680
We're listening to your show.

00:20:55.720 --> 00:20:59.304
Obviously, we like your voice because we're listening to your show.

00:20:59.324 --> 00:21:03.086
And it's kind of odd.

00:21:03.227 --> 00:21:05.849
When we go to promote ourselves, we get all freaky.

00:21:06.369 --> 00:21:08.992
We're like, oh, it feels like, you know.

00:21:09.673 --> 00:21:12.175
And it's like, no, no, you've got them there.

00:21:12.195 --> 00:21:13.436
And Jeff sees this.

00:21:13.497 --> 00:21:16.700
I'm a big fan of just organic messaging during the show.

00:21:16.759 --> 00:21:18.721
Mine's live, then goes to a podcast.

00:21:19.074 --> 00:21:21.498
We played with dynamic insertion for our own products.

00:21:21.538 --> 00:21:21.738
Yeah.

00:21:22.199 --> 00:21:32.493
I actually, on this show, last night, accepted, I don't usually, because we do enough of our own ads, but I saw an ad for Podmatch, which I use.

00:21:32.614 --> 00:21:34.096
Again, I use Podmatch.

00:21:34.676 --> 00:21:40.326
And so somewhere in this show, if you're listening not live, you may hear an ad for Podmatch, because I saw that.

00:21:40.425 --> 00:21:41.186
And that's via...

00:21:41.207 --> 00:21:41.867
Oh, so

00:21:44.171 --> 00:21:44.932
you're inserting that?

00:21:44.992 --> 00:21:45.593
Is it dynamic?

00:21:45.753 --> 00:21:45.794
It

00:21:46.153 --> 00:21:46.914
is dynamic.

00:21:46.954 --> 00:21:48.438
And I was like, but I make...

00:21:48.930 --> 00:21:54.778
As opposed to.00 something, it's, I think, it's a one and a half cents.

00:21:54.958 --> 00:21:56.400
It's 14 bucks CPM.

00:21:57.320 --> 00:22:00.365
And I was like, let's play with this and see what happens.

00:22:00.484 --> 00:22:07.654
I know my last thing from Buzzsprout, again, because normally I don't take ads, was like$1.62.

00:22:07.775 --> 00:22:15.726
It was not, you know, because at$14 CPM, you got to have a few CPMs there to make that stack up.

00:22:16.193 --> 00:22:17.015
Let

00:22:17.035 --> 00:22:32.180
me challenge you, not I'll say you, the collective you, Dave, meaning all of us, to think these sponsorships or ads, and we kind of do a little bit of this here, but as being less about the payout and more about the partnership.

00:22:32.560 --> 00:22:32.981
Bingo.

00:22:34.042 --> 00:22:42.657
Because I think you can really get a good, if you have a really good partnership going on, that partner will promote you.

00:22:44.034 --> 00:22:48.118
And I think back to, we did an episode with John over at LimeWire.

00:22:48.159 --> 00:22:48.779
They make Unraid.

00:22:48.799 --> 00:22:52.605
And their marketing folks got involved in the episode.

00:22:52.644 --> 00:22:53.346
Now, they didn't pay us.

00:22:53.405 --> 00:22:53.945
They could have.

00:22:54.066 --> 00:22:54.527
They didn't.

00:22:55.729 --> 00:22:57.590
And I don't want them to, kind of thing.

00:22:57.651 --> 00:23:04.900
But their marketing folks got involved and put us on their front page and promoted us through their social media account and stuff.

00:23:04.920 --> 00:23:07.623
And we really had a good show.

00:23:07.702 --> 00:23:09.305
It had some good information.

00:23:09.345 --> 00:23:10.426
It was good promotion for me.

00:23:10.467 --> 00:23:12.829
I'm really looking, you know, for me, I would...

00:23:13.089 --> 00:23:14.752
rather not get paid.

00:23:14.772 --> 00:23:16.415
I would rather get influence.

00:23:16.736 --> 00:23:21.525
I would rather have my show being, I'd rather have that person I'm having on the show.

00:23:21.545 --> 00:23:26.673
You know, last week I had Erin Lawrence and TechEdgesCanada.com is her site.

00:23:27.255 --> 00:23:37.412
And I would, she actually, because we're using StreamYard, you can share on StreamYard, you can share your, the guests can share their YouTube stream and stream it on their account.

00:23:37.492 --> 00:23:39.655
And she was like, She's like, how do I do this?

00:23:39.675 --> 00:23:40.195
She's clicking.

00:23:40.236 --> 00:23:41.739
I'm like, oh, you don't have to do that, Erin.

00:23:41.778 --> 00:23:42.819
She's like, no, no, I want to.

00:23:42.859 --> 00:23:51.573
And so we were streaming live as at Home Gadget Geeks, you know, or at The Average Guy.TV, as well as on her YouTube channel.

00:23:52.374 --> 00:23:56.901
And we picked up a handful of her, you know, folks that had subscribed to her channel.

00:23:56.961 --> 00:23:57.781
Very, very powerful.

00:23:58.623 --> 00:24:00.526
To me, that's the value.

00:24:00.546 --> 00:24:04.731
I can't make enough in ad revenue to have it make sense.

00:24:04.952 --> 00:24:09.165
I can make it in influence to, to build the audience, right.

00:24:09.205 --> 00:24:10.313
To find more people.

00:24:11.298 --> 00:24:14.903
And so that, for me, that's way more important in the ad space.

00:24:15.164 --> 00:24:17.469
One is the relationship, and then two is the reach.

00:24:18.250 --> 00:24:22.597
That doesn't mean I give them a form letter that says, here's all the ways to share me.

00:24:23.819 --> 00:24:26.384
You know, there's nothing wrong with that.

00:24:26.443 --> 00:24:27.787
If that's what you do, that's fine.

00:24:28.288 --> 00:24:32.173
But I want that organic relationship that's strong enough that they just do it.

00:24:32.255 --> 00:24:33.115
They're proud of it.

00:24:33.256 --> 00:24:36.382
They don't, I'm not coercing them into it, or I'm not.

00:24:37.153 --> 00:24:41.701
You know, I'm not kind of being like, well, if you, I mean, if you're going to be on my show kind of thing.

00:24:42.403 --> 00:24:48.692
So I, I like, I prefer that thought of relationship rather than revenue.

00:24:49.034 --> 00:24:50.675
That's just, that just makes more sense to me.

00:24:51.277 --> 00:24:52.378
Andrew makes a great point.

00:24:52.419 --> 00:24:59.451
He says for content creators, trust is hard to gain, easy to lose and damn near impossible to regain.

00:24:59.471 --> 00:25:00.192
Absolutely.

00:25:00.231 --> 00:25:00.913
Yeah.

00:25:00.952 --> 00:25:02.154
That's, that's why.

00:25:02.194 --> 00:25:02.855
Yeah.

00:25:03.096 --> 00:25:06.020
The, the, We have a bunch of comments here.

00:25:06.040 --> 00:25:07.282
Let me go through these real quick.

00:25:07.923 --> 00:25:15.756
Oh, the other thing I want to point out, just speaking of partnerships, at School of Podcasting, I didn't do this on purpose, but it just happened this way.

00:25:15.796 --> 00:25:31.981
Episode 975, 976, and 977, there's Ray from Around the Layout, talking about basically smaller shows that don't have 10 billion downloads and that ended up getting...

00:25:32.865 --> 00:25:35.169
They treated their sponsors like partners.

00:25:35.628 --> 00:25:40.934
It was like, hey, who is someone that can help me amplify my message kind of thing?

00:25:40.954 --> 00:25:43.817
They're on the same part so that they want to promote you.

00:25:43.857 --> 00:25:48.222
And like with Ray, and Ray's show is about model railroads.

00:25:48.763 --> 00:25:52.728
And so he had one company that simply, Ray sent him a rubber stamp.

00:25:53.127 --> 00:26:01.738
And when they ship out whatever they're shipping out to other male railroaders, they basically put his logo and his URL on the envelope.

00:26:02.465 --> 00:26:02.906
Perfect.

00:26:03.386 --> 00:26:04.888
And Ray mentions them in the show.

00:26:04.970 --> 00:26:07.512
So it's the other thing I thought it would play.

00:26:07.553 --> 00:26:14.082
And so to kind of answer Ray's question, like, where do I do it if I don't do it at the beginning?

00:26:14.102 --> 00:26:21.132
The only thing we do differently is the first thing that people hear on this show is our voices, right?

00:26:21.192 --> 00:26:22.294
Or in this case, my voice.

00:26:22.413 --> 00:26:27.961
I introduce the show, then we go to ads, as opposed to hitting play and hearing, did you know, you know?

00:26:28.321 --> 00:26:31.467
by hitting play and going, I've got diabetes and I'm happy.

00:26:31.646 --> 00:26:33.789
No, it's, and I want to dance.

00:26:34.451 --> 00:26:35.232
So, yeah.

00:26:35.593 --> 00:26:39.778
But I was listening to a girl named a girl.

00:26:39.798 --> 00:26:41.142
Okay.

00:26:41.501 --> 00:26:49.012
Well, when you're my age, everybody's a, it's a young woman, Brett Cooper, who apparently was on the Daily Wire.

00:26:49.114 --> 00:27:02.538
So if you're into the whole far right leaning stuff and she's very snarky, which I like, and she's talking about, I didn't realize this because I don't care about But Blake Lively, wife of Ryan Reynolds, got into this whole thing.

00:27:02.637 --> 00:27:05.682
And he said, she said, sexual assault kind of thing.

00:27:06.022 --> 00:27:14.496
And apparently she, like, if you at least listen to Blake or Brett Cooper, she kind of like, you know, shot herself in the foot pretty hard.

00:27:14.896 --> 00:27:19.103
Like when the actual stuff came out, we'll see, I guess, when it goes to court.

00:27:19.683 --> 00:27:24.171
But it was, so anyway, so she's talking about this and how everybody loved Blake.

00:27:24.551 --> 00:27:26.013
And listen to how she translates.

00:27:26.241 --> 00:27:26.923
What's not the word?

00:27:27.284 --> 00:27:30.211
She transitions into an ad here.

00:27:30.310 --> 00:27:33.156
I was like, wow, that was pretty slick and obviously well thought out.

00:27:33.196 --> 00:27:38.970
So she's talking about Blake Lively and how when she first came out, everybody was like, oh, poor Blake, you're a victim.

00:27:39.617 --> 00:27:44.385
Christmas, I'm sure that Blake felt like everything was right in the world because people were on her side.

00:27:44.445 --> 00:27:46.087
They were like, oh, this does not look great.

00:27:46.127 --> 00:27:47.750
Apparently, we screwed with the wrong person.

00:27:47.790 --> 00:27:49.874
We fell for this coordinated PR campaign.

00:27:50.295 --> 00:27:53.118
I am sure she felt like she was on top of the world.

00:27:53.319 --> 00:27:56.464
But that was because they had only seen her side of the story.

00:27:56.505 --> 00:27:59.450
It was like they were checking the news without checking Ground News first.

00:27:59.509 --> 00:28:03.715
Guys, my partners over at Ground News understand the problem with legacy media and the fact that they

00:28:05.799 --> 00:28:08.151
are- Ground

00:28:08.310 --> 00:28:09.451
News is good at this, by the way.

00:28:09.893 --> 00:28:12.276
Ground News is helping people promote.

00:28:12.436 --> 00:28:15.820
I think they're being very proactive about how to do it this way.

00:28:16.321 --> 00:28:16.662
Yeah.

00:28:16.682 --> 00:28:23.250
The other thing I noticed with headphones on, she's talking into a condenser microphone with no windscreen, and she needs one.

00:28:23.711 --> 00:28:24.854
As I was listening to that, I'm like, God.

00:28:25.173 --> 00:28:29.700
And it's interesting because the only time I've ever listened to her was through my speakers.

00:28:30.560 --> 00:28:33.605
And I did not notice the popping peas when I didn't have my headphones on.

00:28:33.645 --> 00:28:34.547
So keep that in mind.

00:28:35.048 --> 00:28:36.609
But she does that a few times.

00:28:36.961 --> 00:28:41.548
where obviously she's got some sort of script or something, but it's well planned out.

00:28:42.229 --> 00:28:44.511
Where am I going to put this ad and how can I do it?

00:28:44.612 --> 00:28:51.000
Because Ben Shapiro is another guy from the Daily Wire that just will be talking about something.

00:28:51.039 --> 00:29:00.151
And all of a sudden, the transition is so smooth that they're a sentence and a half in before you go, hey, wait a minute, they're doing an ad.

00:29:00.191 --> 00:29:05.298
And then about the time you grab your phone to click the skip button, the ad's over.

00:29:05.794 --> 00:29:08.538
And I was just like, and she does that really well.

00:29:09.098 --> 00:29:13.866
Ben Shapiro now does a thing where he has perplexity as a sponsor.

00:29:13.906 --> 00:29:18.634
You know, it'd be like, well, that's only 38% of the people want to do.

00:29:18.653 --> 00:29:19.055
I don't know.

00:29:19.075 --> 00:29:21.357
Let's ask, let's ask perplexity.

00:29:21.438 --> 00:29:23.862
And then he just make a bit in the middle of it.

00:29:24.383 --> 00:29:27.448
But that's something I think I'm horrible at this.

00:29:27.548 --> 00:29:31.653
So I always just do the right after this, which is just so lame.

00:29:32.536 --> 00:29:33.917
Listen, I think that technique works.

00:29:34.178 --> 00:29:37.068
It's good the first time.

00:29:37.088 --> 00:29:38.301
And then...

00:29:38.849 --> 00:29:42.234
The listeners start, because you start coming up with these creative ways.

00:29:42.516 --> 00:29:44.337
I mean, we kind of do this.

00:29:44.397 --> 00:29:46.401
We kind of mock it in a lot of ways at the very beginning.

00:29:46.801 --> 00:29:54.493
You're always trying to come up with some, like, based on what I've said, you're trying to make a transition into the coffee pour, right?

00:29:54.933 --> 00:29:57.417
And so you're trying to make that transition somehow.

00:29:57.898 --> 00:30:04.729
Like I said, I think Ground News, I think they've been coaching the folks on their affiliate because they all do it the same way.

00:30:05.210 --> 00:30:07.814
You know, I was doing this thing and I need to actually...

00:30:08.193 --> 00:30:11.178
I couldn't tell if I was getting good or trusted sources or not.

00:30:11.218 --> 00:30:14.702
And you're like, huh, I've heard that before, you know?

00:30:14.863 --> 00:30:19.869
And so, yes, listen, you can get cute about your transitions in there.

00:30:19.950 --> 00:30:25.718
You can get creative about sneaking the ad in or, or getting someone right up to it.

00:30:26.199 --> 00:30:31.085
But then if you, then when you do the ad, somebody is going to be like, oh, that's the ad.

00:30:31.906 --> 00:30:34.630
And so I would, I'm not saying you can't do it.

00:30:34.710 --> 00:30:40.470
I just be careful because then people start, questioning every time you start going a direction.

00:30:40.509 --> 00:30:42.172
You're like, oh, is that going to be an ad?

00:30:42.291 --> 00:30:43.733
Like, am I listening to an ad now?

00:30:43.794 --> 00:30:44.535
Or is that a real thing?

00:30:45.234 --> 00:30:51.323
Just, I prefer to just try to be authentic in that and make it really clear.

00:30:51.423 --> 00:30:55.407
Hey, this is an ad segment kind of that we're moving into.

00:30:55.468 --> 00:30:57.911
I mean, I do appreciate that.

00:30:58.070 --> 00:31:00.133
I do appreciate a smoother transition.

00:31:00.865 --> 00:31:02.228
a sneaky transition.

00:31:02.509 --> 00:31:10.241
You know, again, you get away with it the first and maybe the second time, and then it starts to sound a little disingenuous after all, in my opinion.

00:31:10.742 --> 00:31:12.506
It starts to sit down a little disingenuous.

00:31:12.526 --> 00:31:14.769
You're kind of like, okay, how are you going to trick me this week?

00:31:16.152 --> 00:31:18.896
How are you going to trick me with this transition or whatever?

00:31:18.936 --> 00:31:20.159
So just be careful.

00:31:20.419 --> 00:31:22.803
Again, there's a fine line in there somewhere.

00:31:22.844 --> 00:31:28.892
You do what you want, but Careful with the sneakiness on that of like, oh, I sneaked him into another ad.

00:31:28.912 --> 00:31:31.714
I don't know if you want to be doing that with your audience.

00:31:31.734 --> 00:31:34.479
It's a strategy, and whether you use it or not is up to you.

00:31:34.519 --> 00:31:41.647
Yeah, Marc Maron will just be talking and just hard left turn into an ad.

00:31:42.128 --> 00:31:48.115
He'll just be sitting there, and he'll be like, and that's when the cat puked under the rug.

00:31:48.656 --> 00:31:49.959
Squarespace will save you 15%.

00:31:50.419 --> 00:31:52.442
It's like, what?

00:31:52.461 --> 00:31:52.541
Yeah.

00:31:52.673 --> 00:31:53.736
Just out of nowhere.

00:31:54.056 --> 00:31:55.538
Like, okay, you know.

00:31:55.598 --> 00:31:57.642
You know what's better than cat vomit?

00:31:58.103 --> 00:31:58.784
Squarespace.

00:31:58.884 --> 00:32:02.670
Squarespace.

00:32:02.690 --> 00:32:02.990
That's it.

00:32:03.471 --> 00:32:09.540
You're like, yeah, and ATHF podcast says, I prefer Dave's right after this approach, to be honest.

00:32:09.602 --> 00:32:17.213
And yeah, I think there's, for the long term and setting up an ad spot, I think it's a good idea that you separate those two.

00:32:17.314 --> 00:32:20.278
either with tone or with, you know, whatever.

00:32:20.317 --> 00:32:37.159
Now, if, you know, in some, like in some cases, this is where I think the lines blur, you know, we have a long time partnerships with Mark and Dan and we speak those, you know, we speak fresh ads in there every single week, right?

00:32:37.199 --> 00:32:42.006
And so, you know, do we, you know, do we try to sneak those in?

00:32:42.125 --> 00:32:46.232
I don't think the audience, I mean, if you've been listening to this long enough, you know what we do.

00:32:46.634 --> 00:32:47.955
Like, you know what's coming up.

00:32:48.195 --> 00:32:49.960
It's not like we try and sneak it in on you.

00:32:50.840 --> 00:32:51.241
So I don't know.

00:32:51.501 --> 00:32:55.249
It's a good, it's a good, these are, listen, these are all really good thoughts.

00:32:55.429 --> 00:33:09.913
I think as you're thinking about your own ad, strategy, there you go, strategery, as it used to be said, you, you can think through like, hey, what is, what will be the most effective and the most tolerable for my audience?

00:33:10.694 --> 00:33:11.416
And then do that.

00:33:11.616 --> 00:33:13.921
I mean, if you can make it funny, make it funny.

00:33:14.020 --> 00:33:25.117
If you can host read in and, and they, you know, hey, if you can sneak them in and the goal becomes to find the the ads, you know, if your audience is like, hey, find my ads kind of thing.

00:33:25.719 --> 00:33:28.041
If that's a game you play with them, fine, right?

00:33:28.082 --> 00:33:28.541
That works.

00:33:28.582 --> 00:33:32.067
But I think what really matters is what is your audience used to?

00:33:32.207 --> 00:33:34.209
What are they, what will they tolerate?

00:33:35.009 --> 00:33:42.199
You don't want to do an ad and then have them hate you or the ad because of the way you did it, right?

00:33:42.278 --> 00:33:46.824
Yeah, that's a good point.

00:33:46.844 --> 00:33:50.188
Speaking of that, Squarespace, it can provide you all.

00:33:50.228 --> 00:33:51.349
That's right.

00:33:51.842 --> 00:33:57.307
Craig says, perplexity is not the best sponsor for a mic with no pop filter.

00:33:57.327 --> 00:33:58.388
Yeah, absolutely.

00:33:58.409 --> 00:34:02.512
A couple other quick things here before we get off this.

00:34:03.073 --> 00:34:03.634
I saw them.

00:34:03.653 --> 00:34:04.815
Oh, yeah.

00:34:05.095 --> 00:34:08.278
Danny says, you can make money and still treat the audience with respect.

00:34:08.619 --> 00:34:09.199
Yeah, yeah.

00:34:09.639 --> 00:34:11.282
Just taking anything.

00:34:11.322 --> 00:34:14.465
Yeah, that's not a great strategy.

00:34:14.485 --> 00:34:18.768
The respect word is, I think, the important one in there, however that translates to you.

00:34:18.889 --> 00:34:19.429
But I think...

00:34:19.905 --> 00:34:25.650
you know, respecting your audience for what they're, they're wanting, what they're coming for, why they're there.

00:34:25.670 --> 00:34:25.751
Yeah.

00:34:26.452 --> 00:34:27.552
I think that's the important part.

00:34:27.974 --> 00:34:28.193
Yeah.

00:34:28.434 --> 00:34:32.958
Chris says that we don't insert ads that promote products and podcasts and wait a minute.

00:34:34.960 --> 00:34:35.260
Yes.

00:34:35.440 --> 00:34:38.262
We insert ads to promote other podcasts and services.

00:34:38.322 --> 00:34:41.626
We know our audience would like, like the school of podcasting.

00:34:41.646 --> 00:34:42.467
Well, thank you, Mr.

00:34:42.688 --> 00:34:45.289
And, and again, you can find Chris at castahead.net.

00:34:45.931 --> 00:34:46.150
So

00:34:46.251 --> 00:34:46.952
you need a website.

00:34:47.371 --> 00:34:49.373
Squarespace.

00:34:49.793 --> 00:34:54.400
Dan says perhaps increasing ads is part of the pod fading process.

00:34:54.500 --> 00:35:02.688
Once people realize how much work podcasts are and that they're giving that all away for free increases the ads.

00:35:02.710 --> 00:35:16.365
The other thing I somehow have to squeak this into an episode somewhere because I think it's true is I wonder how many people think my show isn't legit until I get a sponsor.

00:35:17.121 --> 00:35:18.903
Like I'm having fun.

00:35:18.943 --> 00:35:21.405
I'm getting lots of feedback from my audience.

00:35:21.706 --> 00:35:25.070
The numbers are growing up, but I don't have a sponsor.

00:35:25.389 --> 00:35:29.414
And I'm like, yeah, but you're like, you know, again, it goes back to why are you doing this?

00:35:29.833 --> 00:35:33.597
But I think a lot of people, that's why it's always like I want to start a podcast and get ads.

00:35:33.657 --> 00:35:35.860
And I'm like, oh, okay, I get it.

00:35:35.880 --> 00:35:37.561
That kind of comes over from radio.

00:35:37.601 --> 00:35:41.865
But I wonder how many times people think my show isn't legit until I get ads.

00:35:41.905 --> 00:35:48.445
I'm like, no, no, your show is legit, you know, when you– either entertain, educate.

00:35:48.565 --> 00:35:49.907
You're holding someone's attention.

00:35:49.927 --> 00:35:52.710
You know, you're getting them to do whatever you want them to do.

00:35:53.452 --> 00:35:57.177
Craig says our sponsors backed out when they weren't getting their ROI.

00:35:57.197 --> 00:35:59.942
These days we advertise our own teaching services.

00:35:59.981 --> 00:36:00.163
Yep.

00:36:00.342 --> 00:36:01.244
And it's working well.

00:36:01.264 --> 00:36:01.485
Yeah.

00:36:01.605 --> 00:36:02.987
It's promoting your own stuff.

00:36:03.387 --> 00:36:07.673
Jody did say, I mentioned earlier about she should promote herself and she says, oh, I do.

00:36:08.635 --> 00:36:09.376
So very good.

00:36:09.416 --> 00:36:10.237
That's good.

00:36:10.465 --> 00:36:11.409
That's beautiful.

00:36:11.590 --> 00:36:14.398
Well, and I think with promoters, you run the gamut.

00:36:14.619 --> 00:36:18.974
I mean, we've been blessed to have Mark and Dan for so long on this.

00:36:19.275 --> 00:36:21.099
They continue to see the value in it.

00:36:21.141 --> 00:36:26.512
But then again, for some people, you know, this idea of ROI is super important.

00:36:26.552 --> 00:36:42.795
And for some advertisers, like, hey, once, you know, once you've reached your entire audience over a, you know, six-month time period, chances are, no matter how much more advertising you do, they've either purchased the product, especially if it's a one-time purchasable product.

00:36:43.635 --> 00:36:46.420
They've purchased it, you know, in the tech space.

00:36:46.539 --> 00:36:51.947
You don't buy it, you know, a lot of that stuff you buy one time, and it lasts five to six years or whatever.

00:36:51.987 --> 00:36:53.989
So it's not like you're buying it all the time.

00:36:54.594 --> 00:36:56.235
maybe different with other products, right?

00:36:56.436 --> 00:36:59.981
But at some point, like, it doesn't make sense to advertise anymore.

00:37:00.021 --> 00:37:02.423
You've, you've done your job for some products.

00:37:02.605 --> 00:37:03.525
You've done your job.

00:37:03.565 --> 00:37:07.311
You've reached, you know, you've reached the, everybody.

00:37:08.291 --> 00:37:14.119
I could see this when I did, I put a HelloFresh, you know, during the, right before the pandemic, we started using HelloFresh.

00:37:14.159 --> 00:37:17.384
And then during the pandemic, I would talk about it on the show and had a code.

00:37:17.485 --> 00:37:24.193
And I think I maybe sold 30 or 40 boxes, whatever that is, to, you know, to people that were in it.

00:37:24.253 --> 00:37:25.798
Then it, Kind of dried up.

00:37:26.179 --> 00:37:28.905
Like you could see it was the, it was the bell curve, right?

00:37:28.985 --> 00:37:30.449
It was picked up.

00:37:30.610 --> 00:37:37.043
It was slow at first and then it really picked up and then everybody tried and everybody was who was going to try it, tried it.

00:37:37.063 --> 00:37:39.929
And I can't get, I couldn't get any repeat.

00:37:40.193 --> 00:37:41.795
Like, you don't get repeat stuff for that.

00:37:41.835 --> 00:37:43.699
It's just the first, it's just new customers.

00:37:44.400 --> 00:37:49.706
So you're like, okay, at some point it didn't make sense to continue to have a HelloFresh ad in there because most people had done it.

00:37:49.746 --> 00:37:51.389
Now, could I do it again?

00:37:51.449 --> 00:37:55.155
Probably, because it's been three years maybe since I've done a HelloFresh ad.

00:37:55.275 --> 00:38:02.164
Because now it's like, I've got to get new listeners to be new customers of HelloFresh.

00:38:02.844 --> 00:38:03.365
Yeah.

00:38:03.405 --> 00:38:03.485
Yeah.

00:38:03.681 --> 00:38:05.023
for some of those products, right.

00:38:05.083 --> 00:38:07.867
Where it's not necessarily a reoccurring.

00:38:07.907 --> 00:38:24.625
And that's maybe why those YouTubers do what I don't like, which is they spread those ads out over, you know, every, you know, many of them do two or three episodes a week and they spread those sponsors out across those episodes so that it's not the same one every single time.

00:38:24.664 --> 00:38:26.266
Yeah.

00:38:26.286 --> 00:38:26.586
Yeah.

00:38:27.188 --> 00:38:28.188
Good, good, good thoughts.

00:38:28.768 --> 00:38:29.130
I did.

00:38:29.538 --> 00:38:32.842
end up making a bunch of ads for the School of Podcasting.

00:38:32.922 --> 00:38:38.449
I think I have like eight that I just rotate out because I'm not doing them live.

00:38:38.489 --> 00:38:39.070
Maybe I should.

00:38:39.110 --> 00:38:44.257
But that way, if anything ever happens that I really want to promote, I have this dynamic tool.

00:38:44.896 --> 00:38:47.000
But that was one of the first pieces of feedback I got.

00:38:47.039 --> 00:38:49.844
They're like, can you not keep running the same ad?

00:38:49.884 --> 00:38:52.085
It's the exact same ad.

00:38:52.146 --> 00:38:53.047
Please quit doing that.

00:38:53.108 --> 00:38:53.829
I was like, okay.

00:38:54.829 --> 00:38:54.909
Yeah.

00:38:55.362 --> 00:39:01.150
Let's move over to Todd's question, and this is something I've heard a lot about in different podcasts about podcasting.

00:39:01.650 --> 00:39:06.978
Has anyone had Spotify gotten music copyright notices all of a sudden?

00:39:07.039 --> 00:39:10.523
I've got a bunch over episodes that are over five years old.

00:39:10.923 --> 00:39:20.398
He goes, I just use music in my show transition from my copyright-free service, and they want so much information to verify versus YouTube.

00:39:20.929 --> 00:39:23.213
Yeah, this is, and Randy hit the nail on the head.

00:39:23.253 --> 00:39:28.679
Oops, that's not the right Randy quote, but he's basically saying Spotify is a music service.

00:39:29.559 --> 00:39:34.626
And yeah, I heard them talk about this on the feed.

00:39:35.027 --> 00:39:37.690
I heard them talk about it on Buzzsprout's podcast.

00:39:38.731 --> 00:39:42.476
We don't know why, but they are coming out guns a-blazing.

00:39:42.496 --> 00:39:58.762
And so I'm kind of, I haven't, I'll have to double check and make sure, because my feed, make sure the email that is in your feed, whatever that is, is something you check on a regular basis because they will eventually pull your whole show, I think in some cases.

00:39:59.402 --> 00:40:14.717
But what they're looking for you to do is pull the episode, which the only company I know, which I've always scratched my head, this would be the one time where it comes in handy, is with Libsyn, you can go, hey, don't show this episode to Spotify.

00:40:14.757 --> 00:40:22.128
Like they have a feed for every, you know, destination and And even when I worked there, I was kind of like, what's the advantage of that again?

00:40:22.809 --> 00:40:29.099
But, you know, so if you get pulled from Spotify, that kind of sucks because they are the number two.

00:40:29.139 --> 00:40:32.425
They have somewhere around 20% to 30%.

00:40:33.146 --> 00:40:37.215
But that's where you just tell people, hey, listen to me on Pocket Casts or whatever.

00:40:37.295 --> 00:40:43.465
But, yeah, and I'm surprised because I've got– I've had the thing for the school of podcasting.

00:40:44.001 --> 00:40:50.108
is by a guy named Neil Zaza that I got off a Sound Dogs CD back in the day.

00:40:50.128 --> 00:40:51.150
It was in the cutout bin.

00:40:51.911 --> 00:40:55.635
And I think I have the CD case in a cabinet over here.

00:40:55.715 --> 00:40:59.338
But I remember once it got a strike on YouTube.

00:40:59.380 --> 00:41:08.349
And now the fun thing is I have permission, I still have the email, from King's X to play a snippet of their song.

00:41:08.409 --> 00:41:09.150
But that's the fun thing.

00:41:09.170 --> 00:41:11.313
I don't think it would catch it.

00:41:11.333 --> 00:41:11.954
It might.

00:41:12.418 --> 00:41:39.721
because I've actually spliced together the, like, their chorus is twice as long, and I just have it where, like, if you like what you hear, go tell someone, and, well, they repeat that per a while, so I've kind of edited my version of that, but I'm always surprised that that doesn't get flagged, but yeah, they are, and it's kind of weird, even when they had their Do you remember when they're like, hey, you can play music on your podcast?

00:41:40.121 --> 00:41:45.327
And then there was asterisks, oh, by the way, we have to approve every episode.

00:41:45.407 --> 00:41:49.331
Oh, by the way, only people that are paid subscribers can hear it.

00:41:49.451 --> 00:41:55.876
Oh, by the way, only on the app, which is very different than, hey, everybody, you can play music in your podcast.

00:41:56.338 --> 00:42:01.802
But yeah, they've done that, and it's what they're doing in their music service.

00:42:02.224 --> 00:42:04.606
If you want to hear music, go, which is great.

00:42:04.802 --> 00:42:05.682
I guess makes sense.

00:42:05.722 --> 00:42:09.688
They're protecting their brand and their content and things like that.

00:42:09.809 --> 00:42:11.329
So keep that in mind.

00:42:11.371 --> 00:42:20.501
And then Ralph had another, oh, by the way, Todd the Gator going back to just openings and such said, I love the cold opens.

00:42:20.521 --> 00:42:25.168
Dave Jackson is personalized to the show as a trademark of the school of podcasting.

00:42:25.809 --> 00:42:29.153
I do this in my content sometimes as well as from your example.

00:42:29.253 --> 00:42:31.396
The fun thing was my last one was awful.

00:42:31.416 --> 00:42:32.177
I think it's awful.

00:42:32.865 --> 00:42:35.148
But I'd been watching the Dice, man.

00:42:35.168 --> 00:42:40.016
I went back and watched the old, you know, hickory dickory on the Rodney Dangerfield thing.

00:42:40.416 --> 00:42:40.996
Is he still around?

00:42:41.657 --> 00:42:43.059
He's still around, yeah.

00:42:43.079 --> 00:42:46.043
And actually, what's really weird, I forgot what he was on.

00:42:46.083 --> 00:42:47.907
He's a really good singer.

00:42:47.947 --> 00:42:49.548
Like, that guy can sing.

00:42:50.250 --> 00:42:56.559
But I then went to do my intro, and I took Mary, Mary, Quite Contrary, How Does Your Garden Grow?

00:42:56.599 --> 00:43:01.385
and made it Mary, Mary, Your Podcast is Scary, Something, Something.

00:43:01.666 --> 00:43:04.489
And what's weird is it made sense for me at the moment.

00:43:04.748 --> 00:43:06.692
And then I went back and listened to it eight days later.

00:43:06.791 --> 00:43:09.414
And I was like, I don't even get that this is a nursery rhyme.

00:43:09.434 --> 00:43:10.755
It just sounds like Dave is weird.

00:43:10.795 --> 00:43:15.922
And I was like, because I'm going to be talking about show openers and hooks in the future.

00:43:15.961 --> 00:43:18.945
And I was like, that technically wasn't a good hook.

00:43:19.025 --> 00:43:20.547
I don't know if that worked or not.

00:43:20.686 --> 00:43:22.650
But Ralph had a question.

00:43:22.730 --> 00:43:26.474
So, hey, AI and Descript, we're changing topics now.

00:43:26.974 --> 00:43:28.476
So feel free to mark this.

00:43:28.976 --> 00:43:30.237
He says, I'm changing topics.

00:43:30.434 --> 00:43:33.097
the name of my daily show, and the artwork.

00:43:33.418 --> 00:43:37.643
I'm moving from Ask Ralph Christian Finance to Financially Confident Christian.

00:43:38.063 --> 00:43:41.228
Should I build this over a week or two or just do it?

00:43:42.130 --> 00:43:45.755
I would, yeah, again, this is the hard left turn.

00:43:46.155 --> 00:44:02.847
You'll, for me, and this is just me, when I go into, right now I'm using Pocket Cast, and I have a group called Podcasting, And when I go through that, I'm kind of looking at the artwork because I kind of know who I'm looking for.

00:44:02.867 --> 00:44:10.635
There's one show I think I'm going to, I'm not going to say who, but I'm probably going to unsubscribe because about the last six episodes I've listened to were just meh.

00:44:10.815 --> 00:44:13.518
I'm like, okay, no sense doing that one anymore.

00:44:13.960 --> 00:44:15.541
But I am kind of looking for the artwork.

00:44:16.442 --> 00:44:18.164
And I also see the name of the show.

00:44:18.184 --> 00:44:29.777
And I think if you just drop that in there, there might be a weird moment where the listener might go, wait, What's this confident Christian thing?

00:44:30.579 --> 00:44:33.083
Like, I don't remember signing up for that.

00:44:33.103 --> 00:44:34.284
I don't know.

00:44:34.304 --> 00:44:38.710
Is this something that Pocket Cast is now recommending things?

00:44:38.831 --> 00:44:39.592
I didn't do this.

00:44:39.773 --> 00:44:41.594
Swipe right, delete, go, buy.

00:44:41.655 --> 00:44:44.119
So that would be, I would always announce it.

00:44:45.021 --> 00:44:49.206
My customer service days always keep the customer informed, even when it's bad news.

00:44:49.907 --> 00:44:54.896
Like when the cable guy goes, yeah, we're going to be there somewhere between 10 and 4.

00:44:55.275 --> 00:44:56.478
And you're like, ah, okay.

00:44:56.802 --> 00:45:04.492
Whereas if he actually said, we're going to be there at 3 o'clock, I would much rather have that bad news because I wanted them there at 10.

00:45:04.952 --> 00:45:11.019
But if he says, I'm going to be there at 3, and he actually showed up at 3, that would be good because then I could do something with my day.

00:45:11.119 --> 00:45:14.423
So anytime you can keep the audience informed, it's a good thing.

00:45:14.483 --> 00:45:24.858
So I would let them know, hey, on this date, if you've got it all planned, you know, hey, on May 15th, we're going to switch the show from Ask Ralph to...

00:45:25.217 --> 00:45:26.659
And then the new name.

00:45:26.760 --> 00:45:31.327
And then on that date, be sure to do that, because otherwise the old integrity goes out the window.

00:45:31.367 --> 00:45:38.697
And then we were talking about this at the School of Podcasting, because Ralph's a member, that he's using Captivate.

00:45:39.659 --> 00:45:47.632
And he could easily throw in a pre-roll, talking about things you say before the show, and just say, hey, thanks so much for tuning in.

00:45:47.731 --> 00:45:54.521
Just so you know, on May 15th, we're changing the name of the show from Ask Ralph to Confident Financial Christian.

00:45:54.849 --> 00:45:55.590
or whatever it was.

00:45:55.650 --> 00:45:56.672
I need to go back and look at that.

00:45:56.711 --> 00:45:58.114
Financially Confident Christian.

00:45:58.594 --> 00:46:00.195
And then, now let's get to the show.

00:46:00.737 --> 00:46:01.137
Bingo.

00:46:01.358 --> 00:46:15.875
And then, you know, you could even, if you wanted to, put that in, and then after the name is changed, so now it's May whatever, and it starts off, and it's like, hey, just so you know, on May 15th, we changed the name from Ralph to this.

00:46:16.275 --> 00:46:16.916
Here's the show.

00:46:17.217 --> 00:46:20.681
And then it comes out, hey, welcome to the Financially Confident Christian.

00:46:21.101 --> 00:46:21.681
Blah, blah, blah.

00:46:21.782 --> 00:46:24.346
And if you wanted to, you could...

00:46:25.282 --> 00:46:46.994
leave the pre-roll in on the ones that from the old show so when it starts off and it's like hey just so you know you're listening to an older version of this show back when it was called ask ralph it's now called so that way when it starts off with welcome to the ask ralph show the audience knows so there are all sorts of fun ways you could could do that to let people know

00:46:47.713 --> 00:46:49.197
He's not changing, Dave.

00:46:49.356 --> 00:46:56.472
So it's still ask Ralph at the beginning, which by the way, at first I thought he was taking that out and I would not take the ask Ralph part out.

00:46:57.373 --> 00:46:59.338
You own that in search.

00:46:59.838 --> 00:47:02.784
So like you, I would not remove that.

00:47:02.824 --> 00:47:06.753
Now, a nice move in going from Christian finance.

00:47:07.170 --> 00:47:17.494
which from an SEO perspective, you're in deep water with a bunch of Christian organizations that are fighting for those words.

00:47:18.456 --> 00:47:22.711
But financially confident Christian, the SEO is not as strong there.

00:47:22.851 --> 00:47:27.597
So you're getting, you have less battles you're fighting on an SEO from an SEO standpoint.

00:47:27.637 --> 00:47:28.998
So I like the change.

00:47:29.820 --> 00:47:33.744
Again, I was worried you were going to drop the Ask Ralph and I think you should probably keep that.

00:47:33.844 --> 00:47:36.967
That's a, that's an anchor for you there on the titling.

00:47:37.748 --> 00:47:50.195
Then if you're going to compete on SEO, if you're going to do those kinds of things, that term financially confident Christian would be, that is your key on that as far as search, as far as search goes, and building on that.

00:47:50.255 --> 00:47:56.230
Now, generative AI is taking over, and SEO will soon, we will laugh about SEO.

00:47:56.751 --> 00:48:00.519
We'll be like, oh yeah, remember when we used to do keywords and those kinds of things?

00:48:01.181 --> 00:48:04.072
We're hearing from all the from all the sources.

00:48:04.132 --> 00:48:06.775
And of course, Google's being kind of tight-lipped about this.

00:48:07.376 --> 00:48:10.943
But the key words are being diminished.

00:48:11.264 --> 00:48:18.617
And how to, remember when we used to say in our titles, it needs to be how to do or how to or five ways.

00:48:19.659 --> 00:48:27.574
There's some, there's some evidence that generative AI is favoring short, helpful snippets of the way you do things.

00:48:27.675 --> 00:48:29.016
That's what it's looking for, right?

00:48:29.657 --> 00:48:39.927
So you want to make sure in your, in your show notes, I think right now in your show notes episodes, you've got helpful content that's actually a step-by-step or walk people through things.

00:48:40.007 --> 00:48:46.554
Generative is favoring right now, seemingly favoring those kinds of things, step-by-step stuff to get stuff done.

00:48:46.594 --> 00:48:51.659
So yeah, Ralph, I think, I don't, to be honest with you, I don't think it matters the time on how you do this.

00:48:51.739 --> 00:48:52.619
Let the audience know.

00:48:52.659 --> 00:48:53.659
That would be super smart.

00:48:53.800 --> 00:48:54.762
Make the changes.

00:48:55.681 --> 00:48:59.188
Most of your regular listeners could not even tell you the name of your show.

00:49:00.128 --> 00:49:02.994
Like they'd just be like, oh, it's Ralph's podcast.

00:49:03.235 --> 00:49:04.255
It's the money podcast.

00:49:04.516 --> 00:49:06.440
It's the, they don't, right?

00:49:06.599 --> 00:49:07.722
Most don't know.

00:49:07.762 --> 00:49:13.411
Especially if you come up with these crazy taglines, which you should, right?

00:49:13.431 --> 00:49:13.771
You should.

00:49:13.811 --> 00:49:15.896
It's good for the first time they're looking for the podcast.

00:49:16.056 --> 00:49:17.798
After that, most listeners, they don't know.

00:49:18.360 --> 00:49:22.045
You know, I was always surprised when we would do in-person meetups, right?

00:49:22.594 --> 00:49:26.338
And these are people who listen to my Home Gadget Geeks show every week.

00:49:26.858 --> 00:49:28.722
Couldn't say those three words

00:49:28.902 --> 00:49:31.485
together.

00:49:31.505 --> 00:49:33.728
You listen to my show every week.

00:49:34.429 --> 00:49:39.755
You know, here on Home Gadget Geeks, we cover all the favorite tech gadgets that find their way into your home, news, reviews, product updates.

00:49:39.775 --> 00:49:41.938
And I mean, I say it every week, right?

00:49:41.998 --> 00:49:50.648
And they would be like, yeah, the home, the gadgety thing, your gadget thing, you know, where you talk about gadgets, like you listen to it every week.

00:49:51.170 --> 00:49:52.251
What is wrong with you?

00:49:52.271 --> 00:49:56.536
So I wouldn't get too hung up on that.

00:49:56.717 --> 00:50:02.065
Like I said, a good change from an SEO standpoint, Ralph, I think that makes a lot more sense.

00:50:02.425 --> 00:50:07.672
Yeah, he was saying he was going to shed it because he had people like, who's Ralph?

00:50:08.052 --> 00:50:09.675
No, you

00:50:09.795 --> 00:50:10.195
own that.

00:50:10.577 --> 00:50:11.778
You own Ask Ralph.

00:50:12.079 --> 00:50:13.681
So I don't know if I would.

00:50:13.701 --> 00:50:16.925
I mean, that's up to you.

00:50:17.409 --> 00:50:20.313
But it's a very, it's a very identifiable.

00:50:20.353 --> 00:50:23.317
There's not a lot of other ask Ralph's out there.

00:50:23.476 --> 00:50:27.282
So if you can, if you can, if you can anchor on that, it's not such a bad thing.

00:50:28.202 --> 00:50:34.230
Well, and you've also discovered that the more cooks you get in the kitchen, the harder it is to take a step.

00:50:35.090 --> 00:50:38.034
Cause Jim saying, no, no, you got to keep ask Ralph.

00:50:38.094 --> 00:50:41.878
And everybody else was like, that doesn't what Ralph who, and then you got this.

00:50:41.978 --> 00:50:46.148
And then one guy saying two weeks and like, You know, write it down.

00:50:46.307 --> 00:50:49.612
You, you own SEO wise, you own that term.

00:50:50.313 --> 00:50:59.146
So it's, if anybody, like if you're, if you're trying to get people to get to your podcast and you're, you meet them on the street and they're like, Hey, how do I find your podcast?

00:50:59.588 --> 00:51:01.110
Say, search, ask Ralph.

00:51:01.771 --> 00:51:02.592
That's all you have to say.

00:51:02.632 --> 00:51:05.456
That's super easy to remember for people.

00:51:05.675 --> 00:51:06.356
And you own that.

00:51:06.818 --> 00:51:07.358
It's short.

00:51:07.559 --> 00:51:09.382
It's, and it's not, it's easy to spell.

00:51:09.601 --> 00:51:11.909
And it's like, nobody's going to get that wrong.

00:51:12.010 --> 00:51:15.942
So I wouldn't, I would definitely keep, that is your anchor friend.

00:51:15.983 --> 00:51:19.193
What you put after that is all SEO juice.

00:51:19.514 --> 00:51:28.887
You just need to, Just, I mean, at this point, you made a change from swimming in a pool with a whole bunch of players to a much smaller pool of players.

00:51:28.947 --> 00:51:37.315
And you could dominate if you, in the work that you do on your website, you can dominate that, the title, the financially confident Christian.

00:51:37.356 --> 00:51:40.159
You can dominate that from an SEO standpoint if you work it right.

00:51:41.521 --> 00:51:42.641
Again, you can do whatever you want.

00:51:42.681 --> 00:51:48.088
That's just as we look at this, I would, that's what I'd do.

00:51:48.929 --> 00:51:49.369
And then...

00:51:50.369 --> 00:51:57.338
keep in mind that once you change this, because I told Ralph, and here's the good news, Ralph is trying a bunch of stuff.

00:51:58.119 --> 00:52:05.047
It was a weekly show, then it was a daily show, then it was a short show, then it was a long show, and he's kind of figuring out what works.

00:52:05.146 --> 00:52:07.389
I don't know, are you still doing your live show?

00:52:07.449 --> 00:52:09.851
I know he was doing it live Tuesday nights for a while.

00:52:10.873 --> 00:52:22.193
He's trying all this stuff, which is good, because the whole Edison, I didn't make 900 mistakes, they were 900 things that you know, led to me doing the light bulb or whatever.

00:52:22.233 --> 00:52:29.420
So there's that, but there also comes a time when you have to kind of give it some time to see if it is going to work.

00:52:29.601 --> 00:52:41.253
So, and that's the thing I did hear a YouTuber say that if your content and your strategy is working, you should see immediate growth.

00:52:41.393 --> 00:52:45.036
And I was like, Hmm, immediate growth.

00:52:45.197 --> 00:52:47.090
I'm like, I'm not sure.

00:52:47.130 --> 00:52:49.494
Cause you still got to get it in front of the right people.

00:52:49.534 --> 00:53:06.211
That, that, that was one where I was like, I could see growth and growth of course means if I had one download this week and I had two next week and three, the next one, which is great until you get to, you know, now I have 90 and I have 91 the next week and still growth.

00:53:06.291 --> 00:53:21.371
It's just before it was, you know, Oh my gosh, we doubled our numbers and now it's, you know, 0.0, you know, growth is, is depending on, Craig mentioned that he had one sponsor because they didn't feel like they were getting return on investment.

00:53:21.911 --> 00:53:41.391
And that's where you have to figure out, I think the average, well, I think podcasting in general grows around 5% every year, sometimes three, that you have to figure out, well, if podcasting is growing 3%, why do I feel my show is going to grow by 20 in two months?

00:53:41.592 --> 00:53:43.793
I'm like, depending on what you're doing.

00:53:44.898 --> 00:53:46.019
That could be a little tricky.

00:53:46.539 --> 00:53:48.222
But you know what's not tricky, Jim?

00:53:49.364 --> 00:53:52.688
Our good friends that we like to call our awesome supporters.

00:53:53.170 --> 00:53:53.789
They're awesome.

00:53:53.931 --> 00:53:54.692
They're not tricky.

00:53:55.172 --> 00:53:56.653
And they support us every month.

00:53:56.693 --> 00:53:58.036
And I deeply appreciate that.

00:53:58.096 --> 00:54:02.682
You can see them all by going to askthepodcastcoach.com slash awesome.

00:54:03.284 --> 00:54:07.329
And while you're there, you'll probably see a link for this thing called the School of Podcasting.

00:54:07.869 --> 00:54:10.353
That's the website I run that offers courses.

00:54:10.849 --> 00:54:14.173
It offers coaching, unlimited by the way, and community.

00:54:14.233 --> 00:54:18.478
In fact, I was talking via an app with people this morning.

00:54:18.980 --> 00:54:28.090
And a pretty awesome community that has people like Chris from castahead.net and Ralph and Ray Arnett and a whole bunch of other people.

00:54:28.452 --> 00:54:30.173
Mark, I think, is in the chat room this morning.

00:54:30.233 --> 00:54:30.954
I saw him in there.

00:54:30.974 --> 00:54:32.155
Mark from Practical Prepping.

00:54:32.516 --> 00:54:33.577
It's an awesome community.

00:54:34.338 --> 00:54:36.159
Check it out, schoolofpodcasting.com.

00:54:36.239 --> 00:54:38.222
Use the coupon code COACH when you sign up.

00:54:38.902 --> 00:54:43.027
And when you're at askthepodcastcoach.com, you're looking at PodPage.

00:54:43.807 --> 00:54:48.313
It is a great way to make a pretty website without learning how to code.

00:54:48.773 --> 00:54:50.454
It's made for podcasters.

00:54:50.514 --> 00:54:52.677
Check it out at trypodpage.com.

00:54:53.197 --> 00:54:57.483
And we're live streaming using Ecamm, and it's great fun.

00:54:57.503 --> 00:55:03.789
I'm using mine with Stream Deck, so when I just click a button or two, it goes over to different scenes and such.

00:55:04.130 --> 00:55:08.235
You can find out more about that by going to askthepodcastcoach.com slash e-com.

00:55:08.677 --> 00:55:10.820
And all these links, by the way, are in the show notes.

00:55:11.842 --> 00:55:14.565
And if you need more Jim Cullison, and hey, who doesn't?

00:55:15.086 --> 00:55:18.632
Well, then just go over to theaverageguy.tv.

00:55:18.672 --> 00:55:21.577
Jim, honest, I know Jim gets nervous when he's on screen alone.

00:55:21.597 --> 00:55:22.838
I'm like, I am pushing the button.

00:55:24.240 --> 00:55:25.643
Theaverageguy.tv.

00:55:25.682 --> 00:55:29.889
And it is time to go over.

00:55:30.561 --> 00:55:33.385
And do the– I need to get some reverb.

00:55:33.465 --> 00:55:34.907
Wheel of names.

00:55:35.588 --> 00:55:39.193
Will it be Greg from Indie Drop-In or Craig from AI Goes to College?

00:55:39.233 --> 00:55:39.735
Or there you go.

00:55:40.054 --> 00:55:45.963
I'll have to change Ralph's artwork on the wheel of names because right now it just says Ask Ralph Christian Finance.

00:55:46.443 --> 00:55:48.447
Or will it be the one and only Jody Kringle?

00:55:48.806 --> 00:55:52.072
Jody, did I say congratulations on her award?

00:55:52.112 --> 00:55:53.653
Did I say that last week, Jim?

00:55:54.534 --> 00:55:54.916
Say it again.

00:55:55.677 --> 00:55:56.438
I think it's worth saying twice.

00:55:56.717 --> 00:55:59.481
I just know she won an award, and I forget the name of it.

00:55:59.681 --> 00:56:02.527
But it was handy, and it was a big trophy, and it had her name on it.

00:56:02.567 --> 00:56:05.811
And she's awesome, and she deserves many more awards.

00:56:06.373 --> 00:56:09.478
So Audio Branding is the name of her show, if you want to check it out.

00:56:09.518 --> 00:56:12.001
And will she be the featured supporter?

00:56:12.041 --> 00:56:13.163
Well, we're going to click spin.

00:56:13.182 --> 00:56:17.911
And survey says it just might.

00:56:18.190 --> 00:56:21.836
Oh, we went past Jodi, and we landed on Keep the Flame Alive.

00:56:21.856 --> 00:56:25.282
The lady's over there talking about the Olympics.

00:56:25.682 --> 00:56:27.146
If you're into the Olympics...

00:56:27.681 --> 00:56:32.188
Keep the flame alive pod is the show you want to check out.

00:56:32.228 --> 00:56:37.474
And they've actually got to interview other people, other, you know, Olympians and such.

00:56:38.577 --> 00:56:39.458
And how fun is that?

00:56:39.478 --> 00:56:42.461
If you're, you know, you start off, it's a podcast in your basement.

00:56:42.922 --> 00:56:45.065
And next thing you know, you're talking to an Olympic athlete.

00:56:45.105 --> 00:56:46.467
How cool is that?

00:56:46.567 --> 00:56:48.210
So ladies, thank you for your support.

00:56:48.706 --> 00:56:56.777
And if you, yourself, right now, listening or watching, does this show save you time, save you money, save you headaches?

00:56:56.878 --> 00:56:58.260
Does it keep you educated?

00:56:58.300 --> 00:57:03.688
Well, then you might want to just go to askthepodcastcoach.com slash awesome.

00:57:04.469 --> 00:57:11.099
Or if you are, I'm trying to find it now, in, here we go.

00:57:12.021 --> 00:57:19.539
If you're listening, I got to switch screens here, in Pocket Casts, you'll see where See the little, there we go.

00:57:19.559 --> 00:57:20.800
See the little dollar sign there.

00:57:20.840 --> 00:57:24.844
That's a thing that's in pocket cast now where you can click on that.

00:57:25.025 --> 00:57:31.391
And that I believe will take you to either my PayPal button or a buy me a coffee screen.

00:57:31.452 --> 00:57:34.795
One of the two, I can't remember which one I hooked up to that, but that's the new thing.

00:57:35.175 --> 00:57:36.757
And I love pocket cast.

00:57:36.856 --> 00:57:38.478
I mean, I like love pocket cast.

00:57:38.858 --> 00:57:44.684
The only thing I hate about it is they don't do the live streaming, but it turns out that whole live streaming thing with the podcasting too.

00:57:44.784 --> 00:57:45.826
I won't say it's dead.

00:57:46.402 --> 00:57:47.163
Actually, I will.

00:57:47.463 --> 00:57:54.409
I listened to the latest episode of Podcasting 2.0, and they kind of went, well, we thought that was going to work, and it didn't.

00:57:54.971 --> 00:58:02.199
And we're kind of bummed that it didn't work because of people fearing government regulations and such.

00:58:02.858 --> 00:58:06.583
But I sure don't hear anybody coming up with a plan B on that.

00:58:06.623 --> 00:58:13.702
So they were saying how cool it is that Pocket Cast now has– and if you have the funding tag– at your host.

00:58:13.844 --> 00:58:17.550
So Buzzsprout, Captivate, Libsyn, you can manually put it in.

00:58:17.630 --> 00:58:18.833
I need to make a video on that.

00:58:19.494 --> 00:58:29.612
And then what that does is you tie that to whatever you want people to do, whether it's buy me a coffee or PayPal or whatever, your Amazon wishlist, things like that.

00:58:30.072 --> 00:58:30.974
But that's kind of cool.

00:58:31.416 --> 00:58:34.221
So yeah, Randy says, lit is not dead.

00:58:34.260 --> 00:58:35.983
That was not said on podcast.

00:58:36.003 --> 00:58:36.865
I didn't say lit.

00:58:37.313 --> 00:58:53.380
I said the whole streaming Satoshi thing, unless you want to use Fountain, unless you want to use Podverse, like it used to be a big old, well, I could use, it just, it was hard, it got easier, and we're back to very hard.

00:58:53.900 --> 00:59:01.574
And I'm just like, in fact, I'm probably going to, the only, I have three shows I listen to in Podcast Guru.

00:59:02.177 --> 00:59:06.565
And it's kind of weird because I realized I hadn't listened to Todd and Rob in a while.

00:59:06.585 --> 00:59:08.789
And I was like, oh, they're in that other app.

00:59:08.849 --> 00:59:09.751
And I'm like, you know what?

00:59:09.952 --> 00:59:15.782
I might just quit streaming SaaS to people because now I've got two apps.

00:59:16.163 --> 00:59:17.704
It'd be nice if they were all in one.

00:59:18.210 --> 00:59:21.094
and podcast guru isn't as cool as pocket cast.

00:59:21.155 --> 00:59:26.943
And I was like, this is, and then I got to do the bank to the stripe and strike to the app, to the Albie.

00:59:27.003 --> 00:59:28.786
And I'm paying Albie, whatever a month.

00:59:28.867 --> 00:59:31.510
I'm just like, eh, this, this was a great idea.

00:59:31.550 --> 00:59:32.652
It was a fun experiment.

00:59:33.815 --> 00:59:34.835
And I'm not saying it's dead.

00:59:34.976 --> 00:59:35.998
Dead is the wrong word.

00:59:36.038 --> 00:59:37.320
It's in a coma.

00:59:37.541 --> 00:59:38.902
It's in a coma right now.

00:59:38.922 --> 00:59:45.554
And, and the, the people that love fountain and the people love pod verse are having a great time for me.

00:59:45.594 --> 00:59:45.673
Yeah.

00:59:46.465 --> 00:59:48.027
And here's the problem.

00:59:48.228 --> 00:59:49.809
I was really excited about that.

00:59:49.949 --> 00:59:52.472
I mean, I was like, yes, here we go, baby.

00:59:52.492 --> 00:59:57.077
And then when it went, that kind of crushed my heart a bit.

00:59:57.338 --> 00:59:59.219
And the fact that I was like, that's all right.

00:59:59.400 --> 01:00:04.445
Because I remember Dave Jones was working with a company that was so, there was so much potential.

01:00:04.485 --> 01:00:05.407
There was an NDA.

01:00:06.228 --> 01:00:08.510
And that was easily three months ago.

01:00:08.550 --> 01:00:10.172
And they haven't mentioned it.

01:00:10.753 --> 01:00:15.577
And I think all the, like they just said, there was a bunch of services in the last episode.

01:00:16.257 --> 01:00:17.719
That like, this doesn't work anymore.

01:00:17.760 --> 01:00:18.880
This doesn't do it anymore.

01:00:18.900 --> 01:00:22.724
And they all left because of government regulations or potential.

01:00:22.744 --> 01:00:23.746
That was the thing that sucked.

01:00:23.826 --> 01:00:25.987
It was potential government regulations.

01:00:26.648 --> 01:00:32.014
And I was like, so yeah, Danny says streaming sats was too complicated for the average listener.

01:00:32.054 --> 01:00:34.496
Sam Sethia, true fans makes it super easy.

01:00:34.536 --> 01:00:35.416
That's the guy.

01:00:35.436 --> 01:00:42.664
I think Sam, I'll have to go back and check because Sam made it really easy to fill your wallet.

01:00:42.844 --> 01:00:44.005
Like super easy.

01:00:44.641 --> 01:00:53.710
And then it went to your Albi wallet, which I know we're talking gibberish here, but it basically went into your wallet that I could use in whatever app I wanted.

01:00:53.731 --> 01:00:57.755
And I wasn't super keen on Sam's app.

01:00:57.835 --> 01:01:04.742
It did a little bit of everything, but it wasn't a– I don't want to say legit because it's legit, but it's a web app.

01:01:05.202 --> 01:01:06.824
So there were times it was a little wonky.

01:01:07.485 --> 01:01:10.768
And Sam is now making a standard kind of app.

01:01:10.827 --> 01:01:17.800
And if I can still fill my wallet with that– I would use that to listen to the things that do the streaming stats.

01:01:17.860 --> 01:01:21.264
But it just– I was just like, look, I'm doing this for like three shows.

01:01:21.483 --> 01:01:24.228
Like what if I just give them five bucks in PayPal?

01:01:24.907 --> 01:01:28.632
Because I mean streaming Satoshi-wise, I was not making anybody rich.

01:01:28.773 --> 01:01:37.963
I was basically throwing in$20 a month and then whatever shows I listened to, which meant most of it went to no agenda because their show is three hours long.

01:01:38.684 --> 01:01:41.528
And it was just one that I was like, I don't want it to go away.

01:01:41.548 --> 01:01:42.590
Yeah.

01:01:42.722 --> 01:01:49.650
Randy says the stats that came in for my music show last week covered my expenses for the months.

01:01:50.311 --> 01:01:52.175
Say that isn't in a coma.

01:01:52.195 --> 01:01:52.715
Well, that's it.

01:01:52.795 --> 01:01:55.199
But let's consider the source.

01:01:56.139 --> 01:01:57.481
Randy is a giant geek.

01:01:58.362 --> 01:01:59.405
Randy is...

01:01:59.465 --> 01:02:05.313
See, that's not really fair, Dave, because that doesn't mean his audience is geeks.

01:02:05.532 --> 01:02:07.355
Birds of a feather.

01:02:07.755 --> 01:02:11.882
But he's probably really promoting Podverse, because this is what Adam Curry does.

01:02:12.385 --> 01:02:17.630
He promotes Podverse, Podcast Guru, and Fountain.

01:02:18.070 --> 01:02:19.492
Because all those make it really easy.

01:02:19.512 --> 01:02:22.255
I just don't like any of those apps.

01:02:22.775 --> 01:02:24.077
I don't mind Podcast Guru.

01:02:24.097 --> 01:02:25.978
I just need an easier way to fill.

01:02:26.018 --> 01:02:34.567
And what I guess I could do is fill my wallet with$60 instead of$20 and do it every three months instead of every one.

01:02:34.606 --> 01:02:37.110
It was a little...

01:02:37.130 --> 01:02:39.092
I don't know.

01:02:39.152 --> 01:02:41.353
I think part of it is, again...

01:02:42.306 --> 01:02:48.956
The air got let out of my balloon when that went away, and I don't hear a thing about them trying to replace it.

01:02:49.396 --> 01:02:54.063
And they got really excited about the funding tag and the fact that it's in PocketCast.

01:02:54.103 --> 01:02:55.025
And I was like, you know what?

01:02:55.507 --> 01:03:02.077
If somebody clicks on that little dollar sign in PocketCast and sends me five bucks, that's a lot of Satoshis.

01:03:02.637 --> 01:03:04.800
That's a boatload of Satoshis.

01:03:05.282 --> 01:03:07.304
And I was like, maybe that's the new thing.

01:03:07.945 --> 01:03:10.409
Yes, we have to pay fees to PayPal.

01:03:10.753 --> 01:03:15.722
Or buy me a coffee or Ko-Fi or Patreon or Supercast.

01:03:15.762 --> 01:03:20.128
I think with this show, if you click on it, it takes you to Supercast where you can be an awesome supporter.

01:03:20.769 --> 01:03:22.291
So I love that idea about it.

01:03:22.311 --> 01:03:27.780
I just, I was, words cannot express how disappointed I was when that went away.

01:03:27.800 --> 01:03:32.748
I was like, oh, but this was our way of, you know, the longer you listen, the more you make.

01:03:32.829 --> 01:03:38.538
It was, and it kind of, and it hasn't gone away because there is Fountain and there is Podverse.

01:03:39.137 --> 01:03:42.021
And I kind of don't count the others because it's so hard to fill your wallet.

01:03:42.202 --> 01:03:42.722
I'm like, eh.

01:03:43.302 --> 01:03:44.965
So, yeah, I'll probably have

01:03:44.985 --> 01:03:45.786
a hate mail.

01:03:45.927 --> 01:03:49.090
You got to, for sure, you're going to get some hate mail on that one.

01:03:49.632 --> 01:03:51.414
I think you got to crawl before you walk.

01:03:51.474 --> 01:03:53.275
And I think we're still in the crawling phase of this.

01:03:53.396 --> 01:03:55.840
Eventually, this will work in some form or fashion.

01:03:56.820 --> 01:03:58.963
I also think it's a way.

01:03:59.003 --> 01:04:03.869
This is, you know, in the podcasting 2.0 space, right?

01:04:04.641 --> 01:04:07.766
Sometimes they get the feeling it's like, this is the way.

01:04:07.786 --> 01:04:09.768
And you're like, no, this is another way.

01:04:09.789 --> 01:04:13.773
I don't actually think most listeners want to do it that way.

01:04:14.414 --> 01:04:19.521
They don't want to interact on their phone with, and there's some that do, right?

01:04:19.541 --> 01:04:23.266
And there's some that, and this idea of how long I listen and all some of those other kinds of things.

01:04:23.306 --> 01:04:26.610
There's a lot of folks who don't want to manage all that stuff.

01:04:26.931 --> 01:04:27.911
They just want to listen.

01:04:27.952 --> 01:04:31.757
They'd rather have an ad or they'd rather subscribe to you.

01:04:32.385 --> 01:04:34.208
Through one of those other services, right?

01:04:34.769 --> 01:04:46.409
And so I think we need to stop thinking, and maybe we're not, but we need to stop thinking that it's going to be the replacement for all these things and just know it's just another way.

01:04:47.010 --> 01:04:48.152
And it's not ready yet.

01:04:48.413 --> 01:04:51.117
Like the crypto space is not ready for this.

01:04:51.637 --> 01:04:53.019
And it's not the crypto space.

01:04:53.079 --> 01:04:54.483
Actually, crypto could do this pretty easily.

01:04:55.003 --> 01:04:56.365
It's the way we think about it.

01:04:56.641 --> 01:04:59.989
You know, it's like, you know, it's like Microsoft points.

01:05:00.451 --> 01:05:08.771
You know, you go when you, you can, you know, you can, if you search on being, you can get some points and those points relate to dollars or somehow.

01:05:08.871 --> 01:05:10.012
And so I

01:05:10.996 --> 01:05:11.617
have

01:05:11.657 --> 01:05:12.179
that.

01:05:12.318 --> 01:05:12.498
Yeah.

01:05:12.639 --> 01:05:14.965
I have being set up as my default search.

01:05:15.246 --> 01:05:15.326
Yeah.

01:05:15.585 --> 01:05:19.911
And I don't know how, I think I'll make 50 cents by the end of the year or something like that.

01:05:21.333 --> 01:05:21.534
So

01:05:21.954 --> 01:05:22.815
it's just complicated.

01:05:22.956 --> 01:05:24.778
And some folks don't want complicated.

01:05:24.858 --> 01:05:25.659
They just want easy.

01:05:25.840 --> 01:05:27.702
Can you just tell me the way to do this?

01:05:27.824 --> 01:05:32.349
And it's had some technical challenges associated with it as well.

01:05:32.650 --> 01:05:36.755
And it's just like, it's still early days for this.

01:05:36.835 --> 01:05:38.559
And a lot of people aren't ready for it yet.

01:05:38.599 --> 01:05:39.219
We're getting closer.

01:05:39.239 --> 01:05:43.385
I think at some point it'll be, I think it'll be there.

01:05:43.585 --> 01:05:47.913
Today, it still takes a little bit of effort.

01:05:48.574 --> 01:05:50.237
Listen, there are some who want to do it that way.

01:05:50.277 --> 01:05:51.518
They're very excited about it.

01:05:51.539 --> 01:05:54.184
Apparently, Randy's audience is very excited about it.

01:05:54.244 --> 01:05:55.525
He's got them all trained up on it.

01:05:55.806 --> 01:05:56.807
That's it.

01:05:57.349 --> 01:05:59.893
When I listen to Todd and Rob, Todd...

01:06:00.322 --> 01:06:20.726
pushes that he pushes it hard right on those and of course the more you talk about it the more you educate your your listeners about it the more you give them some options to do it the easier it's going to get for them but for most podcasts sorry friends it's just not it's just still too hard we've got to get we got to make it easier

01:06:21.168 --> 01:06:32.092
yeah danny says he and mark did an episode of in and around podcasting that asked has podcasting 2.0 failed and as a constructive conversation starter.

01:06:32.112 --> 01:06:34.976
And he's like, man, did that get some conversations going.

01:06:35.396 --> 01:06:35.777
And it did.

01:06:35.818 --> 01:06:43.367
I'm not saying, here's the thing, that button in Pocket Casts wouldn't exist without the funding tag.

01:06:43.407 --> 01:06:45.369
That's kind of a Podcasting 2.0 thing.

01:06:45.409 --> 01:06:48.373
The fact that Pocket Casts is implementing it.

01:06:48.472 --> 01:06:52.858
So I am not by any means saying Podcasting 2.0 is dead.

01:06:53.358 --> 01:06:58.806
I'm saying I'm disappointed that the live streaming Satoshi thing apparently isn't coming back.

01:06:59.170 --> 01:07:00.150
And that's okay.

01:07:00.311 --> 01:07:05.438
It just means we can check that off that, okay, we tried that.

01:07:05.619 --> 01:07:06.119
Didn't work.

01:07:06.460 --> 01:07:07.181
Didn't work now.

01:07:07.440 --> 01:07:08.222
Might work in the future.

01:07:08.242 --> 01:07:09.083
You don't think it'll come back?

01:07:09.483 --> 01:07:11.045
It may come back in another form.

01:07:11.367 --> 01:07:11.527
Yeah.

01:07:11.547 --> 01:07:12.648
In another way, right?

01:07:12.668 --> 01:07:12.748
Yeah.

01:07:13.088 --> 01:07:16.414
Because usually really good ideas are not right out of the gate.

01:07:17.014 --> 01:07:19.878
It's, hey, what if we made this chocolate thing?

01:07:19.918 --> 01:07:21.400
And somebody said, that would be amazing.

01:07:21.900 --> 01:07:26.788
And then somebody else said, what if we put, like, banana in it?

01:07:26.827 --> 01:07:28.068
And somebody said, wait, what if...

01:07:28.641 --> 01:07:30.043
What if we did peanut butter instead?

01:07:30.083 --> 01:07:34.327
And somebody went, oh, you know, it's usually not the first.

01:07:34.367 --> 01:07:36.570
So Satoshi's, we tried it.

01:07:37.431 --> 01:07:39.534
Government regulations, okay, we get it.

01:07:39.653 --> 01:07:47.601
But somebody's going to go, but what if, you know, and we're always kind of putting the bug in the ear, like, hey, Apple, what about that Apple Pay thing that you have?

01:07:47.661 --> 01:07:54.550
You know, wouldn't it be cool if there was somehow to make a button and Apple, you could take your 30%, even though we wouldn't like that, but it would be easy.

01:07:55.030 --> 01:07:58.193
And we're looking for easy, you know, and you've already got our credit card.

01:07:58.690 --> 01:08:06.722
I'll take 70% of a watermelon versus 100% of a grape any day.

01:08:07.342 --> 01:08:11.048
So yeah, I'm not saying 2.0 is dead binding me.

01:08:11.148 --> 01:08:14.132
I'm just saying I was disappointed when streaming went away.

01:08:14.153 --> 01:08:23.887
And for me, it's like, there's only a few shows I listen to now because a lot of people just like, they just, they're not promoting it as much.

01:08:23.948 --> 01:08:26.792
So I'm kind of like, well, you know, so it is what it is.

01:08:27.533 --> 01:08:27.613
Yeah.

01:08:27.970 --> 01:08:29.672
It's a good idea.

01:08:29.693 --> 01:08:43.993
I mean, we continue to, you know, it's a very open source idea, right, to do these streaming Satoshis and to try and get the costs down and to not share our revenue with other, with, you know, the services.

01:08:44.014 --> 01:08:48.600
I mean, even, you know, when you think about PayPal, even though that's a...

01:08:49.217 --> 01:08:55.283
that's a internet, that's an early internet way of paying things, you know, they're taking a certain percentage out of it.

01:08:55.323 --> 01:09:00.529
And I know there's some, there is some desire to cut out the middleman with this, with Open.

01:09:01.229 --> 01:09:05.634
But that's, I don't know if that's, if that's a reality, right?

01:09:05.753 --> 01:09:17.626
I mean, even, even in the crypto space, while today, it's seemingly, you know, transactionally free, so to speak, it's not.

01:09:17.890 --> 01:09:19.070
And it's not going to be.

01:09:19.230 --> 01:09:21.113
Someone's going to want a slice of this pie.

01:09:21.134 --> 01:09:24.216
There's going to be things that need to be paid for.

01:09:24.277 --> 01:09:29.341
Like, you know, those kinds of, you know, those kinds of things.

01:09:29.443 --> 01:09:34.148
It was like when we said, oh, yeah, you know, Bitcoin will replace currency.

01:09:34.167 --> 01:09:38.252
There's no way that blockchain is ready to replace.

01:09:38.271 --> 01:09:40.595
I mean, Ethereum is barely ready to do it.

01:09:40.614 --> 01:09:44.219
And they've been, that's a blockchain been engineered for this kind of thing.

01:09:45.359 --> 01:09:47.162
And you kind of, yeah, it was a hope.

01:09:47.521 --> 01:09:51.345
But the technology is really not there.

01:09:51.445 --> 01:09:52.707
It's not ready for it.

01:09:52.847 --> 01:10:01.337
And man, you know, especially on some of these blockchain currencies, the more transactions you do, the more expensive it gets, right?

01:10:01.377 --> 01:10:06.261
You get incented to push your transaction through on a timely basis by doing what?

01:10:06.722 --> 01:10:08.965
Raising the fee, right?

01:10:09.085 --> 01:10:13.510
So, you know, we've got a ways to go on this.

01:10:13.869 --> 01:10:14.751
Will it happen?

01:10:14.810 --> 01:10:16.453
Yeah, I think at some point it will.

01:10:16.493 --> 01:10:17.154
Is it ready?

01:10:18.082 --> 01:10:18.983
Probably not.

01:10:19.484 --> 01:10:19.764
Yeah.

01:10:20.225 --> 01:10:21.286
We're just, we're just not ready yet.

01:10:21.667 --> 01:10:22.328
It's just not there.

01:10:22.347 --> 01:10:23.569
All the, all the pieces are in place.

01:10:24.149 --> 01:10:33.181
Dan says, as with any tech, you know, you'll have folks who like the technical stuff and the mainstream is never on the leading edge of, of tech though.

01:10:33.242 --> 01:10:33.842
Now they're always.

01:10:33.882 --> 01:10:34.564
That's,

01:10:34.684 --> 01:10:35.185
that's.

01:10:35.305 --> 01:10:37.127
My mom couldn't figure it.

01:10:37.167 --> 01:10:38.789
Wouldn't be able to figure out Patreon.

01:10:38.829 --> 01:10:38.909
Yeah.

01:10:39.202 --> 01:10:42.207
Like, you know, and that's, we all think that's super easy.

01:10:42.327 --> 01:10:45.771
And so I got to do, I got to do what you got to meet people where they are.

01:10:45.792 --> 01:10:50.960
And, and there are some folks who will, like I said, they love that kind of stuff, but it mainstream.

01:10:51.159 --> 01:10:52.561
Now we got, we have a little bit of

01:10:53.262 --> 01:10:53.344
time.

01:10:53.363 --> 01:10:53.463
Yeah.

01:10:53.663 --> 01:10:55.646
Claire Brown has a really good show.

01:10:55.886 --> 01:11:03.679
Danny says called the podcasting 2.0 and practice says, well, we're the list to understand all the features and the benefits and things of that nature.

01:11:03.719 --> 01:11:05.041
So yeah.

01:11:05.060 --> 01:11:05.221
Yeah.

01:11:05.322 --> 01:11:05.502
Yeah.

01:11:06.145 --> 01:11:06.525
Check it

01:11:06.546 --> 01:11:06.605
out.

01:11:06.667 --> 01:11:07.367
Yeah, some good stuff.

01:11:08.188 --> 01:11:12.412
Listen, I hope, listen, Podcasting 2.0, there's a lot of great stuff in there.

01:11:12.712 --> 01:11:16.856
And, you know, of course, the monetization pieces have gotten the most traction.

01:11:16.877 --> 01:11:28.247
But there's some other helpful things in there that I'd love to see this get pushed forward all the way where we stop talking about it and it just becomes the standard for a lot of things.

01:11:28.787 --> 01:11:29.429
We're not there yet.

01:11:30.048 --> 01:11:34.573
I know right now they're working on adding things about location into it.

01:11:34.818 --> 01:11:38.224
Yeah, Daniel says transaction fees aren't the problem themselves.

01:11:38.684 --> 01:11:45.515
It's the flat rate fees, like the 50 cents per transaction that makes it impossible when somebody wants to give you 50 cents.

01:11:45.636 --> 01:11:46.658
Yes, that's true.

01:11:47.279 --> 01:11:48.439
Crypto doesn't solve

01:11:48.541 --> 01:11:49.301
that problem, by the way.

01:11:49.322 --> 01:11:50.283
It doesn't solve that problem.

01:11:51.284 --> 01:11:53.509
The location tag.

01:11:54.210 --> 01:11:58.877
I personally kind of was like, I don't really want people knowing where I'm podcasting from.

01:11:59.362 --> 01:12:01.043
because there are weird people out there.

01:12:01.203 --> 01:12:05.550
I mean, it'd be nice if they knocked on the door and said, hey, where's my Luigi's pizza?

01:12:05.609 --> 01:12:24.552
But, you know, depending on the scenario, but there are also things where I want to hear shows about a situation or, and Adam was talking about, because Adam's really getting into, Adam Curry has Godcaster now, this service for churches that want to do live streaming, but they want to do podcasts and things.

01:12:24.592 --> 01:12:32.422
So you might want to go, no, I want to hear, like he has, if you go to I think it's hellofred.fm.

01:12:33.664 --> 01:12:35.587
Because he's in Fredericksburg, Texas.

01:12:35.688 --> 01:12:36.729
Let me see here real quick.

01:12:36.829 --> 01:12:39.434
Hellofred.fm, he guesses.

01:12:39.474 --> 01:12:42.599
Except I spelled heel Fred.

01:12:43.038 --> 01:12:44.341
Yeah, see, that's not the same thing.

01:12:44.360 --> 01:12:49.548
It's my whole right hand not working the way it's supposed to these days.

01:12:51.653 --> 01:12:52.493
Hello Fred, yes.

01:12:52.774 --> 01:12:53.496
That redirects.

01:12:53.676 --> 01:12:54.757
And so what it is...

01:12:56.257 --> 01:13:01.484
is he's got all these shows now, and they're all apparently from Fredericksburg.

01:13:01.505 --> 01:13:10.698
You can even call in a number there, and if I click on these, I will get a live, not so much live, but you will get a streaming show.

01:13:10.717 --> 01:13:16.284
And it's interesting, because I haven't hit play on anything.

01:13:16.845 --> 01:13:29.881
But he was saying how people in the future, you could have an app that's either A, all about, you know, or all from location.

01:13:29.921 --> 01:13:38.069
That's just a thing because I think James Cridland has worked on this and has added a few pieces, parts that really makes it much more flexible than the original one.

01:13:38.088 --> 01:13:41.972
Again, going back to really good ideas usually don't come out of the gate.

01:13:42.193 --> 01:13:43.975
It's like, hey, but what if we did this with it?

01:13:44.555 --> 01:13:55.666
And so I'm still not following 100% why this is so like people are really jazzed about this, but I'm sure I'll eventually catch on.

01:13:56.097 --> 01:13:57.359
when I'll see somebody do this.

01:13:57.439 --> 01:14:07.650
So yeah, Daniel says the mentions of podcasting 3.0 are just corrupting the conversation because they don't like the name podcasting 2.0.

01:14:07.690 --> 01:14:10.913
Yeah, Dave Weiner didn't like the name 2.0, but

01:14:11.213 --> 01:14:13.537
if you- But 3.0 is better?

01:14:13.577 --> 01:14:15.279
Yeah, I'm like, yeah.

01:14:15.418 --> 01:14:18.442
Dan says, is this a technical problem or a marketing problem?

01:14:19.103 --> 01:14:29.149
I know Daniel made, and I'm sorry, buddy, I'm forgetting the website, but a couple of people have made And it's weird because there are two audiences.

01:14:29.170 --> 01:14:35.319
I think one is value4v4v.info, I think is one.

01:14:35.359 --> 01:14:39.644
Because you're trying to do two things.

01:14:39.663 --> 01:14:43.630
You're trying to get nerds and geeks to implement the content.

01:14:43.729 --> 01:14:49.257
So you make a website for them, but if you send an audience, a listener to that, they're like, what?

01:14:49.297 --> 01:14:51.420
Namespace?

01:14:51.480 --> 01:14:52.301
What are you talking about?

01:14:52.770 --> 01:14:57.456
And so you kind of need a nerdy page for the nerds to implement the geeky stuff.

01:14:58.157 --> 01:15:04.024
And then you need one that's very, very dumbed down to like, here's what this can do.

01:15:04.305 --> 01:15:05.707
Like, this is what's happening.

01:15:05.768 --> 01:15:08.471
So yeah, Randy summed this up very nicely.

01:15:08.492 --> 01:15:10.814
He says, Dave Weiner is such a douchebag.

01:15:11.234 --> 01:15:13.537
I've never met the man, but I've heard comments.

01:15:13.798 --> 01:15:14.680
And I'm like, hmm.

01:15:15.381 --> 01:15:19.966
So yeah, Danny says there are too many tags, features at the minute.

01:15:20.106 --> 01:15:21.670
Focus on those that are really...

01:15:22.242 --> 01:15:25.646
Getting lift, continue to educate why these are awesome and build from that.

01:15:26.068 --> 01:15:31.194
Yeah, that is something the podcast standards project was supposed to do.

01:15:31.215 --> 01:15:33.018
They were supposed to get together.

01:15:33.037 --> 01:15:38.126
They're all going to hold hands and go, okay, let's all work on the location tag.

01:15:38.145 --> 01:15:40.689
And then everybody would work on the location tag.

01:15:41.331 --> 01:15:42.431
That's what it was supposed to do.

01:15:42.471 --> 01:15:45.657
And then, you know, it did whatever it did.

01:15:45.676 --> 01:15:46.238
So yeah.

01:15:46.626 --> 01:15:48.028
You know, it's, it's, yeah.

01:15:48.287 --> 01:15:49.248
Somebody said this in here.

01:15:49.269 --> 01:15:51.671
They need like, and I've heard this said before.

01:15:51.712 --> 01:15:51.912
Yeah.

01:15:52.092 --> 01:15:56.537
Danny said the whole 2.0 movement is needing better marketing and education.

01:15:57.059 --> 01:15:58.060
Make it easy and simple.

01:15:58.100 --> 01:16:01.323
What the benefits are and ignore the tech aspect of it.

01:16:01.524 --> 01:16:03.167
Joe average doesn't care about the ladder.

01:16:03.186 --> 01:16:03.386
Yeah.

01:16:03.426 --> 01:16:05.328
We don't care how the sausage is made.

01:16:05.810 --> 01:16:06.850
We just want the sausage.

01:16:07.412 --> 01:16:08.632
And so they're getting there.

01:16:08.653 --> 01:16:11.296
It's a little, it's a little rough around the edge.

01:16:11.436 --> 01:16:13.179
It's a little harsh at times.

01:16:13.338 --> 01:16:15.481
And I know I listened to 2.0 last night.

01:16:15.746 --> 01:16:23.354
And there was a spot where I was like, I need to make a clip of this because it was very much for designers and developers.

01:16:23.494 --> 01:16:27.720
It was talking about, you know, how the code goes through and does this.

01:16:27.800 --> 01:16:29.122
So yeah.

01:16:29.162 --> 01:16:30.023
Randy says, Mr.

01:16:30.063 --> 01:16:35.969
Weiner has a track record of fighting with anyone who takes the RSS spec and tries to do anything with it.

01:16:35.988 --> 01:16:36.149
Yeah.

01:16:36.189 --> 01:16:39.313
He was not happy that Adam tweaked it to make it a podcast.

01:16:39.372 --> 01:16:52.963
So, you know, yeah, but it is, you know, Coach Dave chiming in, I want to meet the working group that figured out how we standardize the two-letter combinations that we use to refer to states.

01:16:53.625 --> 01:16:54.166
There you go.

01:16:54.725 --> 01:16:59.671
There's a comedian who's got, I forget what his name is, who's got a whole skit on that, and it's super hilarious.

01:16:59.752 --> 01:17:06.139
But, you know, I'm not sure there were, you know, you look at them and you think, oh, this should be easy.

01:17:06.639 --> 01:17:07.439
Apparently it's not.

01:17:07.539 --> 01:17:09.242
But the government did it, so it's done.

01:17:09.722 --> 01:17:09.962
Yeah.

01:17:09.983 --> 01:17:12.085
It's done, and we're in that.

01:17:12.993 --> 01:17:20.645
Yeah, I think, to be honest, on the spec, I think it's really good that we're battling this out.

01:17:21.386 --> 01:17:33.622
It's this tension, this conversation, this arguing, this protection, protecting it, not protecting it.

01:17:33.802 --> 01:17:36.206
This is part of the open standard.

01:17:36.947 --> 01:17:38.909
And it's part of open source.

01:17:39.931 --> 01:17:41.694
And that's why a lot of people don't like open standards.

01:17:41.793 --> 01:17:44.140
because anybody can have an opinion on it.

01:17:44.682 --> 01:17:50.922
But these opinions are good in the sense that it's good that we battle these things out.

01:17:51.425 --> 01:17:59.010
It's never fun when your way doesn't get implemented or it doesn't get done or what you decide to do doesn't get implemented.

01:17:59.510 --> 01:18:00.570
That makes it hard.

01:18:01.091 --> 01:18:02.792
Nobody likes to be on the losing side of things.

01:18:03.394 --> 01:18:21.328
But this conflict, this tension, working things out, having these open conversations, I don't know if we need to name call people, but these open conversations that we have, I think if done in a constructive and a healthy way are healthy for the industry, for the podcasting industry.

01:18:21.750 --> 01:18:26.457
I think we need to still continue to have these conversations and and just say, yeah, this is helpful and this is not.

01:18:27.460 --> 01:18:37.207
Or we get Apple who just comes in and takes it and does what they want and says, you'll like it because we can force this to happen.

01:18:37.307 --> 01:18:37.689
Yeah.

01:18:38.497 --> 01:18:43.849
you know, alphabet with Android coming in saying, well, this is what you're going to have.

01:18:44.128 --> 01:18:45.030
And we hate that.

01:18:45.391 --> 01:18:48.898
We hate when Spotify, when they come in, right?

01:18:48.918 --> 01:18:50.121
I just mentioned the three big ones, right?

01:18:50.641 --> 01:18:53.747
So you hate it when that happens.

01:18:54.469 --> 01:19:06.904
I think what we have to make sure in the open community, in the podcasting community, we need to make sure that we're not shooting, you know, we're not shooting our own team here in, in the way we do things.

01:19:06.965 --> 01:19:12.893
I've probably been guilty of this from time to time as people say stuff, and you're like, Oh, but that's, you know, whatever.

01:19:12.953 --> 01:19:14.734
And you say things that you wish you hadn't said.

01:19:15.496 --> 01:19:18.059
But you, but we need this open debate.

01:19:18.439 --> 01:19:19.121
It's open source.

01:19:20.162 --> 01:19:21.423
It's, we're trying to get something going here.

01:19:21.463 --> 01:19:22.265
We need this debate.

01:19:22.305 --> 01:19:22.685
It's healthy.

01:19:22.765 --> 01:19:23.626
Let it be healthy.

01:19:24.106 --> 01:19:26.449
Let's keep it being healthy debate.

01:19:27.234 --> 01:19:28.074
I guess is what I'm saying.

01:19:28.855 --> 01:19:29.157
Yeah.

01:19:29.396 --> 01:19:32.721
I'm sitting here looking at a Satoshi converter.

01:19:32.761 --> 01:19:42.055
And so if I gave somebody$5 in PayPal and we'll pretend they get the full five, we know they don't, but that would be 5,000 Satoshis.

01:19:42.976 --> 01:19:53.153
And I was, that's basically me listening to a two hour show because I was streaming, I think at 40 Satoshis a minute, which is next to nothing, but I wanted everybody to get a piece.

01:19:53.713 --> 01:19:54.255
Coach Dave

01:19:54.274 --> 01:19:54.715
says.

01:19:54.734 --> 01:19:56.518
That kind of system doesn't make any sense to me, though.

01:19:57.038 --> 01:19:59.382
I personally don't.

01:19:59.623 --> 01:20:01.847
I would not listen to podcasts that way.

01:20:02.228 --> 01:20:05.293
I'd rather just pay one time and be done with it.

01:20:05.634 --> 01:20:07.516
I don't want to think I'm cheap.

01:20:07.837 --> 01:20:12.525
I struggle with that idea of like, oh, this is costing me every second.

01:20:13.207 --> 01:20:17.014
I'd just rather fill up the tank and pay somebody and be done with it.

01:20:17.537 --> 01:20:18.618
That's me personally.

01:20:18.800 --> 01:20:20.141
Yeah.

01:20:20.162 --> 01:20:23.046
Um, coach Dave says it can't be easy to standardize anything.

01:20:23.086 --> 01:20:25.108
Those people have to have the patience of saints.

01:20:25.127 --> 01:20:25.389
Yeah.

01:20:25.769 --> 01:20:29.413
And when you've got, some don't have patience.

01:20:29.675 --> 01:20:29.854
Yeah.

01:20:30.194 --> 01:20:30.956
Well, that's true.

01:20:30.975 --> 01:21:15.829
And then the, uh, the ability to like the reason this hasn't moved forward, like why they, the standards project hasn't been able to do that is you've got, you know, older companies that, that have lots of what they like to call tech debt meaning well we built this on a system it's on this and that and then you got the young whippersnapper company like oh we're on the new thing and we're like we can just flip a button and it happens like why aren't you keeping up and so then you can't have everybody move at the same time because some people are old warship and other people are you know rowboat and you're like what are you talking about just turn right and they're like hold on we'll be there in two years you're like ugh so

01:21:16.257 --> 01:21:20.925
Yeah, to turn right, we've got to change 4,000 lines of code over.

01:21:21.605 --> 01:21:24.551
Well, Brendan at PodPage, he's going to run into this eventually.

01:21:24.690 --> 01:21:30.500
In the early days of PodPage, I'd send him a note, and he'd have it fixed that afternoon.

01:21:31.020 --> 01:21:32.262
Like, hey, Jim, it's done.

01:21:32.283 --> 01:21:33.463
I changed this.

01:21:34.164 --> 01:21:36.216
The he's still pretty agile, right?

01:21:36.256 --> 01:21:38.701
But it gets harder, the bigger the platform gets, right?

01:21:38.740 --> 01:21:40.765
It gets harder and harder and harder to move.

01:21:41.225 --> 01:21:49.862
Then you start, and you get more, the more customers you get, of course, then the more demand you get for different requests, and then you got to start prioritizing the requests, and then people get mad.

01:21:49.902 --> 01:21:53.469
Well, why can't, I've been asking for that for a year, and why can't you get that done?

01:21:53.529 --> 01:21:57.832
Well, because there's 45 other things that are ahead of that, that I've got, right?

01:21:57.853 --> 01:21:59.015
There's only so many things you can do.

01:21:59.775 --> 01:22:02.481
So it's kind of the tyranny of the platform, right?

01:22:02.561 --> 01:22:08.734
You get to the sweet spot, and then most platforms just want to continue to grow infinitely.

01:22:08.954 --> 01:22:14.826
So they never stop growing, instead of just stopping and saying, Hey, this is what we're really good at.

01:22:15.367 --> 01:22:16.590
Let's just stay here.

01:22:17.057 --> 01:22:19.481
And make sure we do this one thing really well.

01:22:20.264 --> 01:22:23.909
Very few can actually, I think, can actually do that.

01:22:23.970 --> 01:22:27.936
We just get too much like, no, now I want to be like them and I want to add this thing.

01:22:27.957 --> 01:22:33.606
Then you have these behemoth platforms that eventually just aren't that good anymore.

01:22:34.347 --> 01:22:34.609
Yeah.

01:22:34.748 --> 01:22:35.088
Well, yeah.

01:22:35.170 --> 01:22:36.471
And Randy brings up a good point.

01:22:36.511 --> 01:22:39.898
Blueberry, one of the older hosting companies, have embraced it.

01:22:40.354 --> 01:22:42.556
There's no excuse for anyone else not to.

01:22:42.596 --> 01:22:46.762
Todd says they are, they have rewritten almost their entire backend.

01:22:46.802 --> 01:22:47.024
Yep.

01:22:47.645 --> 01:22:48.305
I would agree with that.

01:22:48.565 --> 01:22:49.506
At what expense?

01:22:50.529 --> 01:22:51.170
At what expense?

01:22:51.489 --> 01:22:51.831
Yeah.

01:22:52.430 --> 01:22:53.332
Like, you know.

01:22:54.514 --> 01:22:54.715
Yeah.

01:22:54.835 --> 01:23:02.546
Danny says I stopped using a certain remote recording platform since they just kept adding more and more and more, which caused more and more issues.

01:23:02.746 --> 01:23:03.067
Yeah.

01:23:03.828 --> 01:23:03.988
Yeah.

01:23:04.028 --> 01:23:10.644
That's, there are times when, you know, last year, Yeah, last year.

01:23:10.663 --> 01:23:12.466
PodPage added a lot of features.

01:23:13.426 --> 01:23:26.041
And so far this year, we've added a couple, but we're more about making it look prettier this year because we realize there's some of those, like the audience survey, people are definitely using that.

01:23:27.202 --> 01:23:29.704
But I still am blown away by how many people are not.

01:23:30.064 --> 01:23:30.826
I'm like, why would you?

01:23:30.886 --> 01:23:36.212
So there are times when it's like, well, here's another thing you have to step over.

01:23:36.512 --> 01:23:41.337
We actually have it set up So that when you go in, like not everybody wants to write a blog.

01:23:41.997 --> 01:23:44.420
So when you go in, there is no blog option.

01:23:44.439 --> 01:23:47.823
You go in and go more, I think it's more pages now.

01:23:47.863 --> 01:23:49.885
And one of those options is blog.

01:23:49.925 --> 01:23:54.909
And when you click on that, it adds it to your navigation because not everybody wants that.

01:23:55.010 --> 01:24:02.738
So if we had all the features that are in there, when you'd log in, you'd be like, yeah, like what are all of these buttons and stuff?

01:24:02.797 --> 01:24:04.880
And it's like, so we kind of let you customize that.

01:24:05.461 --> 01:24:11.569
But yeah, you can just, keep adding more and more features to where it then becomes hard to navigate.

01:24:11.729 --> 01:24:11.951
So

01:24:12.190 --> 01:24:12.730
it's tricky.

01:24:12.751 --> 01:24:16.175
It's like going from a bicycle to a car to a jet fighter.

01:24:16.194 --> 01:24:20.519
And I think, you know, some folks, you know, the industry grows.

01:24:20.559 --> 01:24:21.980
It starts as a bike, right?

01:24:22.081 --> 01:24:22.801
Oh, this is easy.

01:24:22.900 --> 01:24:23.921
Everybody can jump on.

01:24:24.002 --> 01:24:24.422
We're doing this.

01:24:24.762 --> 01:24:25.444
Just pedal.

01:24:25.503 --> 01:24:26.604
It makes sense, right?

01:24:26.744 --> 01:24:29.608
Because there's some folks who can't, don't have balance, so they can't.

01:24:29.688 --> 01:24:31.090
But for the most part, it works.

01:24:31.130 --> 01:24:34.313
Then you move to a car and you're like, okay, movement, turning left and right.

01:24:34.353 --> 01:24:35.194
This makes sense.

01:24:35.213 --> 01:24:35.613
Okay.

01:24:36.002 --> 01:24:36.884
a few buttons.

01:24:36.944 --> 01:24:38.405
Maybe there's some things you never use in your car.

01:24:39.087 --> 01:24:42.252
But then a lot of organizations are like, yeah, but we need a jet.

01:24:42.372 --> 01:24:43.274
We need a jet fighter.

01:24:43.293 --> 01:24:49.744
There's no way a person coming off the street can just get in that thing and fly it, right?

01:24:50.326 --> 01:24:57.639
And I feel like some of these platforms have churned themselves or their desire is to turn themselves into a jet fighter.

01:24:57.819 --> 01:25:01.936
You're like, yeah, that's great, but you know, we have this saying, options equal confusion.

01:25:02.097 --> 01:25:07.045
And you get in a cockpit of a jet fighter, you don't know what any of those buttons mean.

01:25:07.064 --> 01:25:16.998
You know, you don't have any, you're like, I should just, you know, of course, for the folks who went through the bike to the car to the jet fighter transition, we all know we made those transitions.

01:25:17.059 --> 01:25:18.621
We learned how to fly that kind of thing.

01:25:19.041 --> 01:25:24.930
But then you're bringing folks in who don't, and we got to, yeah, it's

01:25:24.989 --> 01:25:25.069
hard.

01:25:25.090 --> 01:25:25.449
It's hard.

01:25:25.490 --> 01:25:26.070
It's

01:25:26.110 --> 01:25:26.311
hard.

01:25:27.533 --> 01:25:41.661
And As we start to wrap up, just because we talked about it, in Captivate, if you go into podcast settings and go to podcasting 2.0, the thing that makes the little dollar sign gizmo is called podcast funding.

01:25:41.740 --> 01:25:45.505
And so, yeah, I can see I have for the school of podcasting, I have it set up for buy me a coffee.

01:25:45.966 --> 01:25:52.051
If you're in Buzzsprout, you go to monetization, support the show link, and I can see mine is set up to go to Supercast.

01:25:52.493 --> 01:25:57.278
And so if you don't have anything in that, the little dollar sign won't show up in Pocket Casts.

01:25:57.377 --> 01:25:58.967
because that's what it's looking for.

01:25:59.149 --> 01:26:00.738
But that's what's happening.

01:26:01.020 --> 01:26:04.341
Jim, what is happening over at Home Gadget Geeks this week?

01:26:04.738 --> 01:26:06.640
Yeah, I took the week off, which is kind of nice.

01:26:06.720 --> 01:26:08.703
It's always good to get a week of rest.

01:26:08.724 --> 01:26:09.985
This is my weekend of rest.

01:26:10.426 --> 01:26:12.449
But Aaron Lawrence was on the show two weeks ago.

01:26:12.510 --> 01:26:17.639
Again, I think we spent some time talking about e-bikes, which are getting super popular.

01:26:17.679 --> 01:26:26.512
Again, speaking of a 2.0 product, I think there was a 1.0 version of e-bikes, and the current ones that are coming out are like 2.0, and they're super cool.

01:26:26.552 --> 01:26:27.213
You can check it out.

01:26:27.373 --> 01:26:30.219
It's available today, HomeGadgetGeeks.com.

01:26:30.680 --> 01:26:38.796
Yeah, how can I take this– activity that's really healthy and great exercise and take all the exercise out of it yeah

01:26:39.077 --> 01:26:45.608
so you are so right and they've gotten really good at it like you don't even need a pedal anymore it's a moped yeah basically what they

01:26:45.847 --> 01:27:19.931
did yeah i love my moped growing up on the school of podcasting i was all ready to do my episode about how to run your podcast as a business and then somebody emailed me they said hey i just submitted the question of the month i hope it's not too late so I'll see you next time.

01:27:23.265 --> 01:27:24.346
It's free publicity.

01:27:24.386 --> 01:27:26.649
And everybody's like, how can I get publicity for my show?

01:27:27.070 --> 01:27:28.292
Answer the question of the month.

01:27:28.552 --> 01:27:32.457
If nothing else, you get a backlink to your show, and that helps your SEO.

01:27:32.577 --> 01:27:33.958
So check that out.

01:27:34.399 --> 01:27:35.421
Thanks to the chat room.

01:27:35.680 --> 01:27:41.247
We're here every Saturday, 1030 Eastern, askthepodcastcoach.com slash live.

01:27:41.368 --> 01:27:42.789
Always fun to hang out with you peeps.

01:27:43.451 --> 01:27:47.496
And we will be here next week with another fun-filled episode of Ask the Podcast Coach.

01:27:47.515 --> 01:27:48.457
Ask the Podcast Coach