Feb. 21, 2026

The Truth About Podcast Ads: Creativity, CPMs, and Audience Impact

The Truth About Podcast Ads: Creativity, CPMs, and Audience Impact

Send us feedback/questions via Text Hey friends, welcome to another episode of Ask the Podcast Coach! I’m Dave Jackson from School of Podcasting, joined by my buddy Jim Collison from Home Gadget Geeks. This week’s show was packed with tons of insights from my trip to Nashville for the NRB (National Religious Broadcasters) conference, navigating the quirks of networking, and battling a post-conference cold. Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodc...

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Send us feedback/questions via Text

Hey friends, welcome to another episode of Ask the Podcast Coach! I’m Dave Jackson from School of Podcasting, joined by my buddy Jim Collison from Home Gadget Geeks. This week’s show was packed with tons of insights from my trip to Nashville for the NRB (National Religious Broadcasters) conference, navigating the quirks of networking, and battling a post-conference cold.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version (unedited)

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School of Podcasting
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Podpage
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Home Gadget Geeks
http://www.theaverageguy.tv

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00:00 - Introduction

01:56 - Sponsor: Podcast Branding.co

03:10 - Sponsor: Based On a True Story Podcast

03:55 - Takeaways from the National Religious Broadcasters Convention

08:17 - The State of Terrestrial Radio

16:57 - Podcast Ads: Quality vs. Quantity

22:46 - Listener Support and Monetization

26:39 - The Brave Browser Blocks YouTube Ads

27:48 - Channels Getting Demonetized

41:05 - Apple HLS and Video Podcasting

51:57 - Do Podcasters Overthink Details?

55:25 - Honest Feedback and Listener Parties

56:05 - Our Awesome Supporters

56:29 - Join the School of Podcasting

57:00 - Try Podpage

57:09 - Home Gadget Geeks

57:41 - Featured Supporter: The Content Creators Accountant

58:18 - Become an Awesome Supporter

58:58 - A Passion You Don't Podcast About?

01:00:22 - Superchat: Content Creator's Accountant

01:01:05 - Advice for Internal Company Podcasts

01:06:34 - Navigating Content When Worldviews Differ

01:18:56 - Favorite AI Tools and Their Impact

01:19:03 - Otter

01:19:21 - Magai AI

01:19:34 - Castmagic

01:19:56 - Otter

01:20:00 - Auphonic

01:21:43 - GPT Beat Google

01:27:11 - Home Gadget Geeks and The School of Podcasting Updates