Feb. 8, 2025

Strategies for Building an Engaged Podcast Audience

Strategies for Building an Engaged Podcast Audience

Send us feedback/questions via Text Today, I'm thrilled to be joined by my good friend Glenn Hebert from the Horse Radio Network. We're going to dive deep into the strategies and tactics that have helped Glenn build an incredibly engaged audience for his shows over the past 15 years. From leveraging Patreon to fostering a tight-knit community, Glenn has a wealth of experience to share on how to truly connect with your listeners. Whether you're just starting out or looking to take your podcast...

Send us feedback/questions via Text

Today, I'm thrilled to be joined by my good friend Glenn Hebert from the Horse Radio Network . We're going to dive deep into the strategies and tactics that have helped Glenn build an incredibly engaged audience for his shows over the past 15 years. From leveraging Patreon to fostering a tight-knit community, Glenn has a wealth of experience to share on how to truly connect with your listeners. Whether you're just starting out or looking to take your podcast to the next level, you won't want to miss the valuable insights we'll be exploring today.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Featured Supporter
Ed Sullivan of Sonic Cupcake. Get Ed to edit your show at
www.soniccupcake.com

Mentioned
School of Podcasting - Use the coupon code "coach."
Home Gadget Geeks - Your favorite gadgets that find their way into your home
Podpage - Make an excellent website for your show with no coding!
Ecamm Live - The tool we use to live-stream
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Episode on the Feed about when to release an episode (45:02 of episo

Featured Supporter: Jodi Krangle
Check out her show: Audio Branding the Hidden Gem of Marketing

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

10 Proven Strategies to Grow Your Podcast Audience

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too.

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Audience Connection
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00:00 - Introduction and Birthday Celebrations

02:40 - PodcastBranding.co

03:51 - Based on a True Story Podcast

05:12 - Community Building and Engagement

13:05 - Focus Groups and Listener Feedback

15:33 - Handling Multiple Audiences

22:35 - [Ad] Audience Connection

23:24 - (Cont.) Handling Multiple Audiences

36:40 - Consistency and Influence in Podcasting

42:54 - Why Do Podcasters Quit?

43:48 - Rebranding Your Podcast

44:34 - Measuring Podcast Success

46:20 - Engaging Your Audience

49:22 - Podcast Artwork Tips

50:55 - Consistency in Podcast Release

59:34 - THANK YOU SUPPORTERS

01:03:31 - Setting Ad Rates for Podcasts

01:17:02 - Using AI in Podcasting

01:26:17 - Conclusion and Farewell