Nov. 16, 2024

Spotify's Monetization Mystery What’s Missing?

Spotify's Monetization Mystery What’s Missing?

Send us feedback/questions via Text Ever wondered if AI tools can really inject freshness into your podcast interviews? AI is great for furthering YOUR content. From discussing the merits of providing MP3 download links for offline listeners to questioning Spotify's true commitment to grassroots creators, we tackle the challenges and opportunities of the modern podcasting world. Trust and authenticity take center stage as we navigate the digital age's ethical maze. Check the chapters to...

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Send us feedback/questions via Text

Ever wondered if AI tools can really inject freshness into your podcast interviews? AI is great for furthering YOUR content. From discussing the merits of providing MP3 download links for offline listeners to questioning Spotify's true commitment to grassroots creators, we tackle the challenges and opportunities of the modern podcasting world. Trust and authenticity take center stage as we navigate the digital age's ethical maze.
Check the chapters to jump around if you'd or listen to the whole thing

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00:00 - Introduction and Greetings

00:54 - Podcasting Events and Experiences

01:29 - PodcastBranding.co

02:44 - Based on a True Story Podcast

03:26 - Listener Questions and Download Options

10:45 - The AI Prompt Hear Around the World

30:26 - Trust and Authenticity in Media

41:47 - Engaging in Meaningful Dialogue

42:07 - Handling Misunderstandings with Grace

42:07 - [Ad] Audience Connection

42:56 - (Cont.) Engaging in Meaningful Dialogue

43:45 - Acknowledging Supporters and Sponsors

44:06 - THANK YOU

47:34 - Spotify's New Monetization Criteria

58:41 - Discussing Sensitive Topics on Podcasts

01:02:52 - SEO Tools and Traffic Analysis

01:08:49 - The Future of Search and AI

01:10:42 - Podcasting Mindset and Success

01:23:08 - Closing Remarks and Upcoming Episodes

WEBVTT

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Ask the Podcast Coach for November 16th 2024.

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Let's get ready to podcast.

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There it is, it's that music.

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That means it is Saturday morning.

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It is time for Ask the Podcast Coach, where you get your podcast questions answered live.

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I forget which button this one.

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I am Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only Jim Cullison from homegadgetgeekscom.

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Jim, how's it going, buddy?

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Greetings, Dave.

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Happy Saturday morning to you.

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I thought you were going to say I forgot who I am.

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It's been a while.

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It's only been two weeks.

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Only been two weeks Welcome back everybody, Glad to have you here.

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Yeah, I was at Pod Indie last week.

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Myself and Craig Van Slyke from AI Goes to College, did a bunch of presentations, met a.

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It was a, as they say.

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It was a intimate gathering, so it was small, but it was fun.

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Got to meet some fun people and got to do duck pin bowling.

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If you haven't heard my last episode of the School of Podcasting, that's where I explain what duck pin bowling is and it was equally frustrating as regular bowling, but you always got some and I got to get some good bowling alley food and you know what's.

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The best thing is to wash that down with that.

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Well, bowling alleys have some pretty good coffee.

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Let's pour this thing.

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That's it.

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And, of course, that coffee pour is brought to you by our good buddy Mark over at podcastingco by our good buddy Mark over at podcastingco.

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The beautiful thing about Mark is he is a podcaster and he's an award-winning graphic artist and I've used him for a ton of my artwork.

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And if you want to look good, because they're going to see you before they hear you, then you got to go to podcastbrandingco.

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Now the beauty of it is the process.

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He's going to sit down with you and go over what you want your show to be the flavor, the vibe of it and then so many people on Fiverr and stuff.

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They want you to put your marketing brain on and tell them what to design.

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And Mark's like no, that's backwards.

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Let's figure out what your show is and then what the vibe is and let me do the marketing part, which makes so much sense, which is why everything Mark gives me and I'm like, yep, that's exactly what I was looking for.

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I remember with the school of podcasting, I'd kind of given the idea to a couple people and it just wasn't working.

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And then Mark said, oh, like this.

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And I go yes, that's exactly what I want.

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So when you want to look good.

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There's only one place to go, and that is podcastbrandingco.

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And, of course, a big thanks to our good friend, dan LeFebvre over there.

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Based on a true story, based on truestorypodcastcom.

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When you think of Bogart, when you think of Bergman, you think of Casablanca, and that is what Dan is covering this week out there.

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If you want to check it out, don't forget Miracle was a couple of weeks ago and Casablanca is this week.

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Give it a listen, listen to it today.

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Maybe just take some time out.

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Based on a true story podcast.

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Dave, have you ever seen?

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I've never seen the whole thing.

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Everybody's seen the looking at you, kid, kind of thing, but I've never actually wanted because I'm just sitting there going wait.

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That's based on a true story.

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I did not know that.

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To find out head over to basedonatruestorypodcastcom.

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Exactly, we did have somebody send in a question and well, that's fun.

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I'm clicking buttons behind the scenes and things are popping up and all sorts of fun stuff.

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This is from Ray, from over at aroundthelayoutcom, and that is what are your thoughts on allowing how you have the different players and you can turn on or off the MP3 download?

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He says as the person below so the person below was somebody went to his website and contacted him and said please add a download link.

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I don't use any podcast services, I download to USB drive and connect in the car.

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And I was like so he says I'm a bit concerned about having the podcast loose, right, just a floating MP3 that anybody could do whatever they want.

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And he says where someone could potentially modify or redistribute it without having Ray have anything to do with it.

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So it's out in the loose.

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And so for me, I love when people make a download available, because there are many times when I just want that episode.

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I don't want to subscribe, I don't want to follow.

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You've interviewed somebody that I find interesting and I want to download it and list it into it on my computer, or for me, I will download it and upload it into pocketcasts or podcast guru or whatever I'm using which is easier than searching, finding the show.

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Oh, that's not it.

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Oh wait, that's it okay, but I don't want to.

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I don't want to follow, I don't want to subscribe, and now I got to find the episode.

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Scroll down, I'm like so.

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I love when people put a download link.

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I don't know what are your thoughts, jim, on this?

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no, I think you got to provide it.

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Listen there, I think there'll be less and less people doing it that way.

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That was a real common way a couple years ago.

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Maybe five, six, seven, eight years ago you had to do some gyrations.

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I think we're to the point.

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I was just having this conversation with one of my producers at work just yesterday.

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That boy, the landscape has really changed when we think about file size because that used to be a big deal, like, don't make the files too big because there's parts of the world that don't have great internet and listen, that's still true, but it's less and less all the time.

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And I don't even think twice your phone, we used to maybe make them smaller because your phone storage was smaller, your player storage was small.

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That's really not a thing.

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I mean, the phone sizes have grown exponentially.

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Podcast file formats have not.

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They've stayed the same, right.

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I mean MP3, whether you're doing 112 or 192 or 3, whatever.

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Those files have all stayed the same.

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You can, I think for most people, get away with just about as big as you want and it doesn't matter anymore for the most.

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Now someone's going to write in and say it does.

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It matters for me and actually for this individual, dave, that you're reading the question, it sounds like it could matter too.

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They might be using old equipment or they want to transfer it over, and so size maybe does matter in that case.

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But provide it, because you never know.

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I mean, I get requests from time to time for a video RSS feed and you're like why Just watch it on YouTube?

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No, they don't want to do that, so I don't think it's a bad idea to have it available.

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Now I'm a weird case, but like I'm working on an episode about asking for advice and working with coaches.

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Well, jordan Harbinger did a great kind of episode on this and I was looking for a quote that he said.

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So luckily Jordan made it to where I could download the file, which I then uploaded it to Otter and then searched for the phrase that I was looking for and I found it like that.

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And then search for the phrase that I was looking for and I found it like that.

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So instead of having to listen to this like I don't know 45-minute episode, like I was able to find it like that and make that clip and I was like so that to me a lot of times is why I want to download it, because I'm like I'm not really your listener, but you said something cool and luckily I now know like on Captivate they have a share button and under the share button there's a download option which, again, you can turn on or off.

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But there are a lot of times I'm just like there's no way to do it and that whole nine yards.

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Simple Podcast Press makes an easy checkbox that you can make it available, right?

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So I think, depending upon what you're using on your website, that may literally just be a checkbox and make it available, and then you don't have to think about it, it's just done and listen.

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There are other ways to grab that.

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There's in the chat room.

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Randy was talking about some things.

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There are other ways for them to get that download, but you may have some challenged, some technology challenged podcast listeners who don't like.

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What they're looking for is a button that says download.

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That's what they're looking for.

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Yeah, right, they're going to your website and looking for it.

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So don't make it hard for them, just make it available yeah, I and I always.

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If you're worried about people stealing your stuff, randy pointed out, all you need is the rss feed and it's a podcast.

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I mean I can govalidatorcom type in the name of your.

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I had to do this today For the wheel of names.

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I changed somebody's artwork out and so I went to feedvalidatorcom and I said define my feed.

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So I put in the name of the show In this case it was Spybrary and it said here's your it.

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I remember I mean this was forever ago, but I was teaching a course in Microsoft something, probably PowerPoint or whatever and I remember there was an artist in the room and she said well, I have my paintings on my website.

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Can I stop people from stealing them?

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And I went no, and she went what?

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And I go, well, if I can see it or I can hear it, I can steal it.

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I said now the difference is I can download that image from your website and I go.

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And if you made it like 90 dots per inch, it'll look great on a screen.

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I go, but it'll look awful if somebody tries to print that out.

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And I said but if somebody just wants to look at it, I mean when I go to my note joy here to show questions.

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That's just a screenshot.

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So if I can see it, I can take a screenshot and it's mine now.

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So if you and those people don't have any money, so they're going to spend their time because they got tons of that, because they're not going to work, I don't know what the deal is, but they're going to pay.

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That person is never going to pay for your stuff.

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I mean, that's just the way it is.

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And there are people that, even if you don't have a download button, the whole reason there's a lock tag in an RSS feed is to put up a hurdle somewhat small but it's a hurdle from people copying your show and resubmitting it to somebody and putting ads against it.

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So again, back in the day of teaching, I used to tell people about the internet.

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The internet is like main street you've got stores and you've got this and that and this and you've got hookers and blow.

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Well, there's a will.

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There's a way right and you can.

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You could put watermarks on your art.

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You could put watermarks that's not what they call them, but you can put watermarks on your art.

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You could put watermarks that's not what they call them, but you can do that with your audio too right.

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I've heard people.

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Downloadable audio.

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Audio jungle.

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Yeah, remember those days.

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So, yeah, there are some things you can do.

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But if you put it out there, people are going to find a way to get it if they want it bad enough.

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Yeah, that's it.

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Well, I want to.

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We're going to change pace here.

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I'm calling this the prompt hurdle world.

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This is from Craig Van Slyke from AI Goes to College.

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Now, if you're like, well, I'm not a professor, I don't need the goes to college part.

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They talk about AI and a really interesting discussion over there.

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And so I have this prompt.

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It went to ChatGPT, by the way.

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I don't know what they paid for it, but ChatGPT now owns chatcom and I'm pretty sure that wasn't cheap to get.

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And so here's my prompt.

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It says I host a show called the School of Podcasting for Podcasters.

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I'm interviewing Jim Collison from Home.

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Gadget Geeks Provide some questions that Jim hasn't been asked before.

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I also plan to create YouTube shorts.

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I'm going to fix my typo here because you don't want to confuse ChatGPT.

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It's pretty good at getting past your fat fingers.

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Yeah, I also plan to create YouTube shorts from this content.

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Any questions that would make a good YouTube short, please bold?

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So when I click on go, it thinks about it and because Jim's sitting right here, he can tell me if these are good.

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So you can see some of these are bold, like here's one that isn't bold, let's see, it's okay.

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What's a piece of advice you'd give to your early podcast self that no one ever mentioned to you?

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That's not a horrible question, but here's one that's in bold.

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Yeah, what's one thing about podcasting that completely surprised you, even after years of hosting home gadget geeks, so that could be a cool YouTube short.

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If you could use three gadgets for podcasting, what would they be?

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And why, notice, none of these are yes, no questions, which is good.

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What's the weirdest or most unexpected place you've ever recorded an episode and how did it turn out?

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What's the most creative way a listener has ever engaged with your show?

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I like that question have has any tech innovation or gadget ever made you rethink how you approach podcasting?

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so I just to me yeah not bad questions, like not the best question ever, but what?

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What I love about this and this is what I use.

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I'm using more and more chat.

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Gpd is brainstorming Because I'll be like, oh you know what, that's not that great.

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But if I did this with like I'll combine two questions or whatever, if Home Gadget Geeks had a tagline written by AI, what do you think it would say?

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See, that's an interesting question, because when you get people talking about their own stuff right that in a way that they probably didn't think about, you know what I mean it's like so, but I guess the question is have you been asked these before?

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no, I haven't been, but I have been interviewed a lot about podcasting at least lately yeah, I don't get interviewed for that very often yeah, so it was you know.

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Here's what's interesting, though, dave, as we think about this.

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Like you ask me questions indirectly, like we cover these questions every single week, like well, in the prompt you had talked about home gadget geeks, I wonder if you added in ask the podcast coach into the query if it would see it as different, because would it change?

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so if you go up there, and I'm gonna say, I'm gonna copy instead of yeah let's just do this again I wonder if it it gives you a little bit of a different prompt there at that point, because the body of work on Home Gadget Geeks really isn't about podcasting right, we cover technology topics, get a little nerdy on it, so kind of wondering here you got some results coming up.

00:13:53.019 --> 00:13:57.611
Yeah, here are some fresh and unique questions for your interview with Jim Collison from Ask the Podcast Coach.

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What's a common podcasting rule you think is overrated or even wrong?

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Ooh, controversy right out of the gate.

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If you had to rebuild your podcast from scratch tomorrow, what's the first thing you'd do differently?

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What's the best piece of podcasting advice you ever received that wasn't from another podcaster?

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See some of these.

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That person might go.

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I don't have any, but that's why you go.

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That's called editing kids.

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That's when you're like, oh, that one's not going to make it to the public.

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What's a technical mistake most podcasters make?

00:14:25.668 --> 00:14:29.365
That's actually super easy to fix, not pressing record.

00:14:31.312 --> 00:14:32.898
Exactly Record everything.

00:14:33.219 --> 00:14:36.889
Yeah, how do you keep the energy fresh when you've been podcasting for as long as you have?

00:14:37.389 --> 00:14:38.331
That's a good question.

00:14:38.331 --> 00:14:40.466
That is a good, that's a really good question.

00:14:40.466 --> 00:14:41.168
Yeah, I like that one.

00:14:45.320 --> 00:14:45.660
How good question.

00:14:45.660 --> 00:14:46.222
Yeah, I like that one.

00:14:46.222 --> 00:14:47.046
How do you keep it fresh, jim, are you?

00:14:47.066 --> 00:14:48.672
actually asking yeah, let's actually talk about that.

00:14:48.672 --> 00:14:49.214
Yeah, how do you keep it?

00:14:49.214 --> 00:14:51.120
How do you keep that's so is it as we think about?

00:14:51.120 --> 00:14:54.707
I've been doing this 12 no, 14 years now.

00:14:54.707 --> 00:14:56.471
I kind of lose track after time.

00:14:56.471 --> 00:14:57.580
Yeah, how do you?

00:14:57.580 --> 00:14:59.745
Well, I think you have to.

00:14:59.825 --> 00:15:20.504
For me, anyways, you have to cover topics that you really like and you have to do it with people that you really like, and you have to do it with people that you really like, otherwise it starts grinding on you after a while and even with topics that I like that there are some, you know, you kind of go okay, we've like how long will AI last as a topic to talk about?

00:15:20.504 --> 00:15:26.001
I mean, it's fairly new in the last couple of years and some of the thing it's doing, there's some fresh stuff like we're doing today.

00:15:26.001 --> 00:15:35.389
This is kind of interesting to do it, to talk about it in this way, show it live, do some demos or stuff, but I think with the personalities, that's the hard part.

00:15:35.389 --> 00:15:40.253
And listen, if you're getting pushback from home, that's hard too, right.

00:15:40.253 --> 00:15:42.774
I mean, how long can this Dave Like?

00:15:42.774 --> 00:15:43.554
How long?

00:15:43.554 --> 00:15:53.351
Right, how long can you continue to do this when the significant other or family is like can you not do this anymore?

00:15:53.371 --> 00:15:55.741
This is getting to be a problem, right?

00:15:55.741 --> 00:15:59.471
So I think you got to have some harmony in the family.

00:15:59.471 --> 00:16:00.393
You got to have a good.

00:16:00.393 --> 00:16:04.116
You have to have some good topics that you like to talk about and maybe know when to stop.

00:16:04.116 --> 00:16:04.357
Have a good.

00:16:04.357 --> 00:16:07.544
You have to have some good topics that you like to talk about and maybe know when to stop.

00:16:07.544 --> 00:16:09.529
Maybe know when to stop either with the family or with the topics.

00:16:09.591 --> 00:16:15.951
Well, I remember when I would my it was just a spare bedroom, was kind of off the living room.

00:16:15.951 --> 00:16:31.868
So it would be great if you had like an elder parent or somebody didn't want to go look upstairs, but we turned that into my studio and I would just walk out of the living room and go in there and I'd be like, hey, I'm just going to check my email for a second before we leave and my now ex-wife would go all right, I'll see you in 45 minutes.

00:16:31.868 --> 00:16:38.801
And it was funny because I was like it's not going to take 45 minutes to check my email and then I'd come out 45 minutes later and like that.

00:16:38.801 --> 00:16:41.264
So yeah, some other AI stuff.

00:16:42.105 --> 00:16:51.054
Coach Dave says I will gather as many interviews and blogs the guest has made, pull transcripts, load them into ChatGBT and ask for questions.

00:16:51.054 --> 00:16:52.956
Often asked, never asked.

00:16:52.956 --> 00:16:54.826
And he says I get some good stuff.

00:16:54.826 --> 00:16:59.091
So again, I think it's a great idea to brainstorm with this stuff.

00:16:59.091 --> 00:17:01.023
Speaking of AI goes to college.

00:17:01.023 --> 00:17:01.383
Ask.

00:17:01.383 --> 00:17:07.654
Ralph says Craig's show is great, even if you're not into higher education, even idiots like me understand it.

00:17:07.654 --> 00:17:11.131
Well, holy cow, that should be his tagline.

00:17:11.131 --> 00:17:13.086
Even idiots can understand it.

00:17:13.086 --> 00:17:18.391
Put that into your show, craig, and then Jeff C I did this week and I was like, is this a good idea?

00:17:18.391 --> 00:17:26.020
I found, if a person you're interviewing gives you a PDF of their book, adobe Acrobat's AI is great for giving you some ideas for questions.

00:17:26.020 --> 00:17:43.810
So what I did was I uploaded it to notebook whatever it is, lmgooglecom, and it gave me some amazing questions but I was like, yeah, but now that guy's book is in the AI world Like there's probably there already.

00:17:43.971 --> 00:17:44.191
That's it.

00:17:44.191 --> 00:17:45.053
It was probably there already.

00:17:45.073 --> 00:17:46.625
Yeah, because I'm like he gave me a PDF.

00:17:46.625 --> 00:17:52.304
I'm probably not the first person to do this, but I was amazed because I had told him.

00:17:52.304 --> 00:17:59.803
And, by the way, first of all, it's great when you have a guest that you trust is going to bring good content.

00:17:59.803 --> 00:18:05.570
Because he approached me he's been on my show and he said, hey, I wrote this book, but it's about mindset.

00:18:05.570 --> 00:18:15.401
And I was like that's not an exact fit for podcasting and so I had Notebook LM.

00:18:15.401 --> 00:18:16.221
I'm like, hey, read this and come up in it.

00:18:16.221 --> 00:18:23.367
It gave me like a study guide and all sorts of stuff and I was like, oh, and so then when we did the interview, I had these cool questions and then I had Kyle and Sheila do a.

00:18:23.367 --> 00:18:23.848
They did a.

00:18:24.128 --> 00:18:37.801
It was weird the guy and the woman and they gave me a 20-minute version of the book in which, at the 10-minute mark, they're like hey, we'll talk about this more later.

00:18:37.801 --> 00:18:38.763
And he's like, yeah, we'll be right.

00:18:38.763 --> 00:18:40.027
Like they actually made an ad spot for the thing.

00:18:40.027 --> 00:18:51.127
I was like, okay, that's weird, all right, we're back and we're talking about which was, again, it gave me enough information to ask good questions, like I'd be like, oh, that's cool, I got to ask about that and have him expand on it.

00:18:51.127 --> 00:18:52.686
So that was one.

00:18:52.686 --> 00:18:53.924
I don't know that I would do that.

00:18:53.924 --> 00:18:56.028
I still think the best thing is to read the book.

00:18:56.028 --> 00:18:59.526
But I was kind of like in a time crunch and I was like, oh, wait a minute.

00:19:06.920 --> 00:19:08.104
I need summary of this, so it is a good sum summarizer.

00:19:08.104 --> 00:19:09.827
I may call a little BS on some of this AI stuff.

00:19:09.827 --> 00:19:13.983
Based on the questions you gave, I went to the open, open AI chat GPT version and said hey, do you know Dave Jackson?

00:19:13.983 --> 00:19:14.827
And it gave me this thing.

00:19:14.827 --> 00:19:19.021
I like to make sure it has context before we start doing queries.

00:19:19.021 --> 00:19:27.134
And then I said I'm Jim Collison, I'm the co-host of ask the podcast Coach with Dave Jackson Do you are you aware of our podcast?

00:19:27.134 --> 00:19:35.074
And the chat GPD was like oh sure, you guys do you talk about audience growth and monetization and industry trends and podcaster mindsets, right?

00:19:35.074 --> 00:19:36.741
So it's given us this, all this stuff.

00:19:36.741 --> 00:19:42.351
And then I said give me some questions that I can ask Dave that he's never had before.

00:19:43.092 --> 00:19:45.515
These questions sound a little similar to the ones you just gave me.

00:19:45.515 --> 00:19:54.864
Like, if podcasting started today knowing what you know now this is a question I saw in the one that you were just reading what would you do differently?

00:19:54.864 --> 00:19:55.164
Right?

00:19:55.164 --> 00:19:56.249
Here's another one.

00:19:56.249 --> 00:20:01.307
What's one lesson you wish every podcaster course taught, but most don't?

00:20:01.307 --> 00:20:04.445
Now, that wasn't there, but that's kind of.

00:20:04.445 --> 00:20:05.167
Here's another one.

00:20:05.167 --> 00:20:12.851
If you could design the perfect podcasting platform or tool, what features would you have that in current platforms that are missing?

00:20:12.851 --> 00:20:15.247
So a little bit different there's.

00:20:15.247 --> 00:20:18.147
What do you think podcasting industry will look like 20 years from now?

00:20:18.147 --> 00:20:25.601
Oh, what unconventional or weird habits do you have when preparing a recording podcast that works surprisingly well for you?

00:20:25.601 --> 00:20:27.785
I don't know.

00:20:27.785 --> 00:20:30.809
I mean, yeah, they are questions.

00:20:30.809 --> 00:20:34.021
Have you not ever been asked those questions before?

00:20:35.244 --> 00:20:36.106
Some of those I haven't.

00:20:36.106 --> 00:20:37.048
But here's the thing.

00:20:37.048 --> 00:20:44.743
Some of those questions like if I'm going to ask somebody what their favorite book is, I'm probably going to give that to them ahead of time.

00:20:44.743 --> 00:20:50.131
Yeah, because they're going to go ooh man, it's a good, I think it's maybe no wait.

00:20:50.131 --> 00:20:51.221
So there's going to be a lot of that.

00:20:51.221 --> 00:20:54.029
So if it's something that they require some thought, I might.

00:20:54.029 --> 00:21:06.695
So if somebody asked me about a platform or what feature it doesn't have, I'd be like, let me think about that one a second, because most at this point I think we have pretty much all we need.

00:21:06.695 --> 00:21:07.621
But there's some like.

00:21:07.621 --> 00:21:13.501
Some like captivate has their cool guest form and pod page has a cool guest form.

00:21:13.501 --> 00:21:13.942
I haven't.

00:21:13.942 --> 00:21:22.431
I'd have to think outside the box to figure out what we're missing an easy way to send people money without taking a large chunk of it, but that that's just business.

00:21:22.431 --> 00:21:25.920
So yeah, it's interesting, so yeah.

00:21:26.400 --> 00:21:28.886
Yeah, no, listen, not wrong, I don't want to get.

00:21:28.886 --> 00:21:30.892
I said I want to call yes on this.

00:21:30.892 --> 00:21:32.644
There's some great stuff here.

00:21:32.644 --> 00:21:37.096
I just think be eyes wide open going into this.

00:21:37.096 --> 00:21:39.825
If you're going to pull, if you're going to ask these questions.

00:21:39.825 --> 00:21:40.708
It knows a lot.

00:21:40.708 --> 00:21:41.891
It could pull some things.

00:21:41.891 --> 00:21:42.922
It's not.

00:21:42.922 --> 00:21:44.305
It's almost not always true.

00:21:44.305 --> 00:21:48.823
It sounds good enough to be true.

00:21:48.823 --> 00:21:52.595
It probably isn't, so just be skeptical.

00:21:53.016 --> 00:22:11.723
Well, and the thing it always comes back to me knowing your audience, that's a foundation and just because it gave you a question, and even if it is something that hasn't been asked before, is it a question your audience would ask or cares about, Because you can go oh wow, they gave me.

00:22:11.723 --> 00:22:14.632
I'm going to go like some people might take this and just take it as a list.

00:22:14.632 --> 00:22:19.530
And then somebody is like and then I killed my parents with kerosene.

00:22:19.530 --> 00:22:23.027
Great, If you could get a gadget specifically for like.

00:22:23.027 --> 00:22:24.191
They're just going down the list.

00:22:24.191 --> 00:22:25.866
They're not even listening to what you said.

00:22:27.544 --> 00:22:28.006
Right on.

00:22:28.006 --> 00:22:34.953
It's like if, all of a sudden, I said to you in the middle of this conversation so what's the most memorable piece of feedback that you've ever gotten?

00:22:34.953 --> 00:22:36.907
Well, we're not talking about feedback.

00:22:36.907 --> 00:22:40.108
We're talking about questions that you've been asked before.

00:22:40.108 --> 00:22:47.623
Right, yeah, and so you can get locked into the questions too right, yeah, and so you can get locked into the questions too.

00:22:47.643 --> 00:22:49.627
Well, the thing I liked, before craig even started, is he really said hey, here's.

00:22:49.627 --> 00:22:58.921
I think he said either at the beginning or the end, but anyway, he made the point that I always say use this as a tool to help shape and polish your content.

00:22:58.921 --> 00:23:04.333
Don't have it, write the content and then you try to figure out what.

00:23:04.333 --> 00:23:04.834
You know what I mean.

00:23:04.834 --> 00:23:05.181
It's like.

00:23:05.181 --> 00:23:09.811
It's a collaboration and make sure you know it's your content that's being published.

00:23:10.520 --> 00:23:12.385
So this week I used.

00:23:12.385 --> 00:23:15.071
We have a version of Copilot at work that we've paid for.

00:23:15.071 --> 00:23:18.329
I can upload files, we're protected, it's stuff.

00:23:18.329 --> 00:23:26.730
It's not sending the data out to the servers, it's so we can run like proprietary internal g, internal GALA data behind the scenes.

00:23:26.730 --> 00:23:28.259
Yet we can use Copilot to get it done.

00:23:28.259 --> 00:23:29.001
It's really super cool.

00:23:29.563 --> 00:23:30.423
But I took a file.

00:23:30.423 --> 00:23:41.207
I get a file every day of customers who, who certify, recertify and certify on our certification, on our coaching platform, and it's the same layout every day.

00:23:41.207 --> 00:23:52.087
And I thought, oh, you know what, Maybe I can write a standard Copilot query that I can upload the file and then tell it to do all these manual processes that I do every day.

00:23:52.087 --> 00:23:58.769
I go in and sort it and check it and look for some consistencies in it and then I take a portion of it and move it to another file.

00:23:58.769 --> 00:24:00.733
Not earth-shattering, not hard.

00:24:00.733 --> 00:24:02.780
You could easily program this.

00:24:02.961 --> 00:24:03.142
Now.

00:24:03.142 --> 00:24:08.904
It's not high on our priority list, so getting a programmer to do it right now is not, is not going to happen.

00:24:08.904 --> 00:24:12.107
So I thought, well, maybe I can just have Copilot do this for me.

00:24:12.107 --> 00:24:18.751
So I wrote this query, got it kind of standardized, got it kind of working and then said okay, let me test it with a new query.

00:24:18.751 --> 00:24:24.476
So brought the file in copy and pasted the query I'd been working on from scratch.

00:24:24.476 --> 00:24:25.416
Ran it?

00:24:25.416 --> 00:24:33.920
Not the same results at all that I had been expecting from the first query yeah, and it was like I was expecting.

00:24:34.701 --> 00:24:37.652
This is kind of the result I get out of otter sometimes.

00:24:37.652 --> 00:24:39.136
Otter day dot ai.

00:24:39.136 --> 00:24:45.363
When you're editing your stuff and it tries to be, it tries to helpful and it's almost like that person.

00:24:45.363 --> 00:24:52.227
If you ever had that person who just wants to be so helpful, they'll just do like, they just get in your way as you're trying to do.

00:24:52.227 --> 00:24:54.127
So you're like, hey, you know what I got this?

00:24:54.208 --> 00:24:55.189
Oh I want to do this for you.

00:24:55.189 --> 00:24:56.150
No, I got this.

00:24:56.150 --> 00:24:57.530
It's just easier if I get it done.

00:24:57.530 --> 00:25:05.836
I was kind of having that experience with Copilot, which is just a GPT behind the scenes, a Microsoft-branded GPT, so.

00:25:05.836 --> 00:25:11.083
So this is one of those areas with AI you have to be really careful.

00:25:11.083 --> 00:25:21.686
It's not like writing code that's going to give you the exact same results every single time you may get because of the queries that you write and the order that you write them in.

00:25:21.787 --> 00:25:25.011
So so you ask it a question, then you do a follow-up question, a follow-up question.

00:25:25.011 --> 00:25:31.692
The order in which you ask those questions may be just as important as the information itself.

00:25:31.692 --> 00:25:38.351
So if you took three operations and asked them all at once, you're going to you could get a different result than if you had three operations.

00:25:38.351 --> 00:25:40.241
Asking them, one, get a result.

00:25:40.241 --> 00:25:41.324
Two get a result.

00:25:41.324 --> 00:25:42.164
Three get a result.

00:25:42.164 --> 00:25:48.241
So be very careful and also test test If you're going to use this in any kind of product.

00:25:48.241 --> 00:25:51.351
This is these gimmicks of asking questions and stuff.

00:25:51.351 --> 00:26:00.787
This is kind of fun, but if you're going to, if you're going to turn this into any kind of podcasting, production stuff, whatever that is, you better test it a couple times.

00:26:00.787 --> 00:26:03.930
It takes twice or three or four times longer to do that.

00:26:03.930 --> 00:26:12.240
But if you're just going to write it once and think that query is going to come back the same every single time test, I would test it three or four or five times for sure.

00:26:12.299 --> 00:26:22.308
Well, craig from AI Goes to College, says generative AI is non-deterministic, that's a fancy term, so to give you different responses even with the exact same query.

00:26:22.308 --> 00:26:23.811
That's important to keep in mind.

00:26:23.811 --> 00:26:33.590
And then he also said earlier he said AI will definitely spot some BS from time to time.

00:26:33.590 --> 00:26:35.616
There's no doubt it's important to be skeptical and verify anything important.

00:26:35.616 --> 00:26:37.623
Yeah, it's even in chat GPT, I noticed when I was at the bottom.

00:26:37.623 --> 00:26:42.281
It's like, hey, sometimes we're wrong, so, like anything important, you should probably check.

00:26:42.281 --> 00:26:44.025
And I was like, yeah, that's a good thing.

00:26:44.025 --> 00:26:49.434
But somebody said one of those questions were thrown out is what do you think radio is going to be like in 20 years?

00:26:49.434 --> 00:26:51.683
I can honestly see this happening.

00:26:51.683 --> 00:26:54.410
Where you will get?

00:26:55.010 --> 00:26:56.394
First of all, I'm with Adam Curry.

00:26:56.394 --> 00:27:09.483
I think local news is an untapped area that used to have more emphasis and just doesn't anymore, area that used to have more emphasis and just doesn't anymore.

00:27:09.483 --> 00:27:15.621
I know when I look at the Akron paper online and then look at the Columbus paper online, it's the same thing, aside from maybe one or two stories.

00:27:15.621 --> 00:27:31.191
I was like, eh, but I can see in the future where some sort of news source will type up a paragraph, an AI voice will voice it and it will turn into a podcast and you'll just get four or five of these a day.

00:27:31.941 --> 00:27:38.825
It's weird, but I could just I'm like we're already there, it's just got to get better, and I was like I could see.

00:27:38.825 --> 00:27:43.904
It's one of those things where you kind of go all right, but what happens to personality?

00:27:43.904 --> 00:27:48.453
But I'm like I'm not saying it would replace everything, but I'm like that's available now.

00:27:48.453 --> 00:27:50.468
I just think somebody's going to start doing that.

00:27:50.468 --> 00:27:52.949
I mean, I don't know if this is going to pull this up or not.

00:27:52.949 --> 00:27:55.246
I'm going to hit play on this and we'll see where we're at.

00:27:55.386 --> 00:27:56.309
And if you're an Akronite.

00:27:56.349 --> 00:27:56.871
Yeah, there is.

00:27:56.871 --> 00:27:57.980
Let me back up just a pinch.

00:27:57.980 --> 00:28:07.269
I announced that I I tried Kyle and Sheila in the Akron podcast and that so here are our two favorite AI anchors.

00:28:07.269 --> 00:28:10.471
To talk about the leaf removal schedule.

00:28:10.471 --> 00:28:11.532
All right, akron.

00:28:12.134 --> 00:28:13.634
Fall is in full swing.

00:28:13.634 --> 00:28:14.476
There's our buddy, kyle.

00:28:14.496 --> 00:28:14.796
You know what?

00:28:14.816 --> 00:28:22.751
that means Yep Leaves everywhere and if you're an Akronite you know that leaf pickup season can be well, let's just say, it can be a bit tricky.

00:28:22.992 --> 00:28:27.325
It is All right enough of that, but nonetheless it made it.

00:28:27.325 --> 00:28:35.996
It's weird they also if I had read that would have been a two-minute story Like, hey, if you need a link to what ward you're in, out at the website.

00:28:35.996 --> 00:28:38.921
But they made a whole thing about it.

00:28:38.921 --> 00:28:41.063
But I also announced oh my God, these people are fake.

00:28:41.984 --> 00:28:48.992
When she said leaf pickup can be a boot and she said, bit, that's not what I thought she was going to say.

00:28:49.593 --> 00:28:51.414
Well, the other thing was interesting.

00:28:51.414 --> 00:28:57.897
At Pot Indy I'd have to go back and look.

00:28:57.897 --> 00:29:02.623
It was probably 55% female, maybe 60.

00:29:02.623 --> 00:29:10.327
And when they heard Kyle and Sheila, the first thing they said is like, is there an AI model that doesn't make the woman sound like an idiot?

00:29:10.327 --> 00:29:13.300
And it almost all the ones it is.

00:29:13.300 --> 00:29:28.343
It's Kyle leading and Sheila is the co-host going, but in the Leaf one, at least about halfway through, she'd be like oh, another thing you need to keep in mind don't park on the street because those machines need to come and suck up so they do switch.

00:29:28.343 --> 00:29:32.701
But it's almost always Kyle's in the lead when it first comes out, and it was.

00:29:32.903 --> 00:29:36.189
I never noticed it because I'm a middle-aged white guy and that's.

00:29:36.189 --> 00:29:38.794
We're invisible to that kind of stuff.

00:29:38.794 --> 00:29:42.223
But the females are like is there one where she doesn't sound like an idiot?

00:29:42.223 --> 00:29:45.488
And I was like oh man, that's some really good feedback.

00:29:45.488 --> 00:29:52.435
And I know you can kind of add things like hey, can you guys keep it on the short side, on the notebook LM side?

00:29:52.435 --> 00:29:58.329
I don't know how much they listen to you, but it was just something.

00:29:58.329 --> 00:30:00.159
I was like oh, that is true, sheila kind of sounds like she's just here to go.

00:30:00.159 --> 00:30:03.107
Wow, oh, so it's something to keep in mind.

00:30:03.127 --> 00:30:05.234
Oh, so it's something to keep in mind.

00:30:05.234 --> 00:30:14.661
Well, as we progress along these lines with AI, the question, the ultimate question, we're going to have to answer is not what is love, but what is trust Like?

00:30:14.661 --> 00:30:16.647
What can we trust?

00:30:16.647 --> 00:30:21.449
And this has been, I mean, certainly this has been a line that has been blurred.

00:30:21.449 --> 00:30:22.343
This isn't new.

00:30:22.343 --> 00:30:35.721
But the tools, the accessibility tools for people to be able to clone or people to be able to reproduce, or for people to be able to fake, has never been better and it's only going to get better.

00:30:35.721 --> 00:30:47.300
And I think, where our brains are going to have to evolve, like and this is going to take some time, but as humans, we're going to have to evolve and figure out and maybe create some systems or something.

00:30:47.781 --> 00:30:54.280
I don't have any answers to this, dave, but in a world where you can't trust anything, you can't trust what you're seeing.

00:30:54.280 --> 00:30:58.409
I mean, it's the matrix You're we're moving into.

00:30:58.409 --> 00:31:02.060
The matrix is what we're doing, and you can't trust anything.

00:31:02.060 --> 00:31:04.521
You can't trust what you see, you can't trust what you hear.

00:31:04.521 --> 00:31:07.784
How do you verify and validate?

00:31:07.784 --> 00:31:09.025
And that?

00:31:09.025 --> 00:31:16.009
I don't have an answer to that question, but we're going to have to figure that out Because, as we hear every time we talk about.

00:31:16.009 --> 00:31:24.535
Every time I play I've been doing this at work a lot lately because I cloned a bunch of voices I've been telling people internally hey, I've got some new tools that we can use.

00:31:24.535 --> 00:31:25.715
We want to be careful with them.

00:31:25.715 --> 00:31:30.102
Every single time somebody asks me how do we trust that?

00:31:30.102 --> 00:31:34.131
How do we know people aren't going to do terrible things with it?

00:31:34.131 --> 00:31:36.082
And they already have, and they already are.

00:31:36.082 --> 00:31:38.227
But trust is going to be important.

00:31:38.227 --> 00:31:42.902
I wish I had an answer to like oh yeah, use this technology and that'll work.

00:31:42.902 --> 00:31:43.182
I don't know.

00:31:43.182 --> 00:31:43.903
What are your thoughts, dave?

00:31:44.343 --> 00:31:45.604
Well, here's the thing.

00:31:45.604 --> 00:31:47.885
I'm going to try to do this without making it political.

00:31:47.885 --> 00:32:04.146
I'm talking about how we communicate, and one of the things that I'm kind of sad to see is there are a lot of people now going to blue sky, right, they're like hey, you're saying things I don't like, so I'm leaving, I'm taking my ball and I'm going home and I'm going to blue sky.

00:32:04.146 --> 00:32:05.170
That's fine.

00:32:05.170 --> 00:32:05.872
Why?

00:32:05.872 --> 00:32:23.711
Because everybody over there is going to say things I agree with, and I just think, as an educator, I'm like that's not a good strategy, because what happens then is everybody, when everybody is just blue or red, when you hear an idea that's not blue or red, you're like how can you even think that?

00:32:23.711 --> 00:32:25.404
What are you insane?

00:32:25.404 --> 00:32:27.465
And then it's not.

00:32:27.465 --> 00:32:29.925
That's not a good way to start a discussion.

00:32:29.925 --> 00:32:42.752
And so I was listening to Podcasting 2.0 today because there was some I don't even know I'm assuming it was a TV station where their candidate didn't win, and they were kind of like how did this even happen?

00:32:42.752 --> 00:32:57.477
And what I think people don't realize is if you just give one side of the story, the people that like that side of the story will watch and listen, but you're trying to convert the other side and they're not watching because it's that.

00:32:57.984 --> 00:33:16.440
And Dave Jones, the podcast sage, over at Podcasting 2.0, he said the thing that makes podcasting different, because mainstream media and also we'll throw in celebrities, like I don't know that a celebrity says, oh, I'm voting for so-and-so, that I go, oh well, if James from Metallica is voting for them, I'm going to vote.

00:33:16.440 --> 00:33:18.993
I don't think we care what celebrities think.

00:33:18.993 --> 00:33:28.712
And he said it's trust and it's truth and authenticity and that's really what podcasting is.

00:33:28.712 --> 00:33:29.635
And I was like, oh, can I?

00:33:29.635 --> 00:33:31.633
We were all talking like that's a bumper sticker.

00:33:31.633 --> 00:33:44.484
But when people trust you because you give them good content like Craig told me about Poecom, which is this kind of it does ChatBeat, gpt, it does Claude, it does a whole bunch of stuff.

00:33:44.484 --> 00:33:51.013
So if you want one place to go and I did and it saved me time and it worked and I went wow, this guy really knows what he's talking about.

00:33:51.013 --> 00:33:56.407
And so trust and authenticity are what makes podcasting.

00:33:56.407 --> 00:34:03.373
And it was interesting because this and I don't know where the clip came from, but they were just but we gave you the facts.

00:34:03.973 --> 00:34:15.702
And what mainstream media doesn't realize is we don't trust you anymore, like because there were things that you said at the beginning of the pandemic that by the end of the pandemic weren't true.

00:34:15.702 --> 00:34:19.090
They've been proven that what you said before was not true.

00:34:19.090 --> 00:34:26.795
And you never apologized If they had said hey, remember how we said if you took the juice, that you wouldn't get this.

00:34:26.795 --> 00:34:28.746
Apparently we were wrong on that.

00:34:28.746 --> 00:34:34.507
Then they just changed their tune Well, now you won't get as sick, okay, maybe you might like.

00:34:34.507 --> 00:34:35.670
And they never apologized.

00:34:35.670 --> 00:34:37.072
They never said, hey, we got that wrong.

00:34:37.072 --> 00:34:42.094
And if they had, then they would have A, it would be authentic and it'd be true.

00:34:42.844 --> 00:34:49.248
And so I think mainstream media has and I've heard everybody say this that this election was the podcast election.

00:34:49.248 --> 00:34:54.210
And again, I'm trying not to get political here, but just the fact that mainstream media and I'm going to pull.

00:34:54.210 --> 00:35:02.637
I'm going to go pull the clip because two years ago I said I think we can beat mainstream media at their own game and drop the mic, plant your flag.

00:35:02.637 --> 00:35:04.346
Yeah, we just did so.

00:35:04.346 --> 00:35:06.994
Is there any way to talk about this without being political?

00:35:07.708 --> 00:35:08.913
No, it's a hard one to get.

00:35:08.913 --> 00:35:09.967
Well, you get.

00:35:09.967 --> 00:35:14.637
Listen, we all have I mean, even as individuals, we all have our own biases.

00:35:14.637 --> 00:35:16.545
We want those biases confirmed.

00:35:16.545 --> 00:35:21.070
We're more comfortable with that From an evolutionary standpoint.

00:35:21.070 --> 00:35:22.893
We want to hang out with people that are like us.

00:35:22.893 --> 00:35:24.257
Right, we want it.

00:35:24.257 --> 00:35:26.853
That's safety, fear and safety kind of thing.

00:35:26.853 --> 00:35:30.193
So we have an uphill battle on this.

00:35:30.193 --> 00:35:31.929
We want to.

00:35:31.929 --> 00:35:33.998
Dan Lefebvre says out in chat.

00:35:33.998 --> 00:35:41.690
He says, just like you have to be skeptical and verify prompts and the responses we get, we have to do the same skeptical verification of everything out there.

00:35:41.690 --> 00:35:43.255
That's exhausting.

00:35:43.255 --> 00:35:47.853
Like this is where, like I mean, as humans, we need to evolve differently.

00:35:47.853 --> 00:35:53.847
The trust but verify model in this case, we're just not built for that.

00:35:53.847 --> 00:35:58.213
It's we hold, and this is a number I'm going to make up.

00:35:58.213 --> 00:36:04.648
I I would say 85 or 90 of the things we believe to be true we act upon without verifying.

00:36:04.688 --> 00:36:22.355
Because if you had to verify every single thing every day, like what if, in the chat room, you're sitting there having to listen to every single thing the two of us say critically for everything, like that's just exhausting you stop coming to the show.

00:36:22.355 --> 00:36:32.757
You want to hold lots of things to be true, just so that you can focus, use and focus that energy to do other productive things.

00:36:32.757 --> 00:36:38.175
If you're verifying everything every single day, I mean that's just a lot, that's a lot of work.

00:36:38.175 --> 00:36:40.085
Are we going to have to start doing that?

00:36:40.085 --> 00:36:44.757
Maybe Like, and then I think we, then I think we have to learn to value each other better.

00:36:45.005 --> 00:36:46.952
I think Coach Dave said this out there as well.

00:36:46.952 --> 00:36:50.777
We've tended to build these us against them walls.

00:36:50.777 --> 00:36:52.664
That's out there on both sides.

00:36:52.664 --> 00:36:53.789
Listen both, everything.

00:36:53.789 --> 00:37:05.806
Oh yeah, where two or more are gathered, there will be conflict, there will be conflict.

00:37:05.806 --> 00:37:09.293
So we've got to figure out some ways to, in our dialogue, in our conversation, to value the individual first and listen, listen through.

00:37:09.293 --> 00:37:18.637
That Doesn't mean we always necessarily have to agree, but I think sometimes we're just shutting down the other opinion without, without thinking all the way through.

00:37:18.858 --> 00:37:20.733
I mean I'll give you a good example and I'll put myself.

00:37:20.733 --> 00:37:24.231
I'll risk this, dave, I'm not a big flat earth guy.

00:37:24.231 --> 00:37:28.251
Right, there's a lot of folks who are and I just want to shut that.

00:37:28.251 --> 00:37:35.094
Like you say that, like these things show up on Facebook and I say things like how can you be any dumber?

00:37:35.094 --> 00:37:37.429
Or that's the most idiotic thing I've ever.

00:37:37.429 --> 00:37:52.153
Okay, going that approach to it, true or not, automatically sets everybody on the defense, as opposed to maybe approaching it like, well, that's an opinion, okay, like, let's think about that a little bit.

00:37:52.153 --> 00:37:53.376
What makes you think that?

00:37:53.376 --> 00:37:55.047
What do you think about those kinds of things?

00:37:55.547 --> 00:38:12.719
So I think the way we approach that a conversation like that is and listen, I yeah, the way we approach a conversation like that I think is important how we start the dialogue, because if you start it by name-calling it's, it goes downhill.

00:38:12.719 --> 00:38:18.815
If you start it by saying, well, tell me more, like give me some reasons why, and then you can.

00:38:18.815 --> 00:38:22.646
I don't know, I don't have, like I said, I don't have an answer, I'm just grappling.

00:38:22.646 --> 00:38:30.653
We're gonna have to do something to figure this out, both from how we respond to each other and how we handle ai here in the future, it's gonna do a lot of things.

00:38:30.653 --> 00:38:32.137
I have no idea.

00:38:32.137 --> 00:38:33.369
Like, am I dreaming right now?

00:38:33.369 --> 00:38:34.655
Maybe I'm in the matrix right now.

00:38:34.655 --> 00:38:35.840
Maybe all of this?

00:38:36.021 --> 00:38:36.844
I'm just a battery.

00:38:36.844 --> 00:38:38.407
You took the red pill, man.

00:38:38.407 --> 00:38:43.239
Yeah, well, talking about that, that, I'm not a huge Bill Maher fan.

00:38:43.239 --> 00:38:48.034
I mean I love him when he does New Rule on his show on HBO.

00:38:48.034 --> 00:38:53.456
So if you ever go to HBO and type in Bill Maher, new Rule, every one of those I'm like, oh, preach on.

00:38:54.137 --> 00:38:56.264
But he interviewed Ben Shapiro.

00:38:56.264 --> 00:39:08.179
So Ben Shapiro about as far right as you can get Bill Maher pretty left, but he will say he's not down with the wokeness that like there's being a liberal and then there's being woke.

00:39:08.179 --> 00:39:09.900
He's like I'm not woke, I'm liberal.

00:39:09.900 --> 00:39:13.534
And so I'm like, wait, bill Maher had Ben Shapiro on.

00:39:13.534 --> 00:39:28.222
I'm like that we're not even going to talk about that because you're way right and but they tried to find things that and it was interesting.

00:39:28.222 --> 00:39:44.331
Like I didn't realize Ben Shapiro was like this super graduate, early kind of kid apparently, and is I mean he comes across as kind of a know-it-all, and part of that is because he knows a lot of stuff, comes across as kind of a know-it-all, and part of that is because he knows a lot of stuff, and so I got to learn about him and likewise.

00:39:44.331 --> 00:39:47.280
And then they got into talking about Israel.

00:39:47.280 --> 00:40:10.233
Well, ben is Jewish, like, as he says, a funny hat wearing Jew, and so they talked about things that maybe they didn't quite agree on, but they wanted to hear the other person's point of view, and it was so refreshing to hear somebody have what they used to call a dialogue, like they could put this into like the Smithsonian, like back in the day people used to have dialogues, click the button to hear it, so that was.

00:40:10.233 --> 00:40:11.396
It was pretty interesting.

00:40:11.585 --> 00:40:14.231
So, but what was interesting about it, though?

00:40:14.231 --> 00:40:16.157
That just shows you kind of the space we're at.

00:40:16.157 --> 00:40:25.360
I put a link to this on Facebook and I said, hey, here's two people that both sides, different sides of the fence and they're actually having a conversation.

00:40:25.360 --> 00:40:33.739
And somebody commented and said these people aren't different at all because they're both white and they're both male and they're both white.

00:40:33.739 --> 00:40:36.152
And I was like oh wait, hold on.

00:40:36.152 --> 00:40:39.293
And they were kind of like saying, dave, you missed the ball.

00:40:39.293 --> 00:40:40.586
Like these people aren't different at all.

00:40:40.586 --> 00:40:46.177
I'm like no one is an atheist, left-leaning person and one is a Jewish.

00:40:46.177 --> 00:40:48.664
So far, right, yes, they are different.

00:40:48.664 --> 00:40:52.451
But it was interesting that people were like time out, you missed it, they're not different enough.

00:40:52.585 --> 00:41:02.764
And I was like easy guys yeah Well, it's easy to get a couple trigger words and then make giant assumptions and then disregard right words.

00:41:02.764 --> 00:41:03.951
And then make giant assumptions and then disregard right.

00:41:03.951 --> 00:41:14.570
That's kind of where it's just like well, how do you, if I'm gonna have a conversation with somebody, within a few words you can kind of figure a few things out and then all of a sudden you're starting to categorize in your mind like, oh, this person is a.

00:41:14.570 --> 00:41:16.775
You just rattled off some labels, right?

00:41:16.775 --> 00:41:18.666
Yeah, this blah, blah, blah, blah, blah.

00:41:18.666 --> 00:41:23.954
Okay, I'm gonna automatically go on the defense or I'm gonna automatically go on the offense.

00:41:23.954 --> 00:41:37.494
We're gonna have to figure out a way to slow that process down and say, well, tell me, like, tell me more about, about this, let's have a dialogue maybe, in all this time ai is going to save us, we can actually have dialogue.

00:41:37.594 --> 00:41:40.251
Maybe that's the solution, since we don't have to create show notes anymore.

00:41:40.251 --> 00:41:40.891
Maybe we can actually have dialogue.

00:41:40.891 --> 00:41:41.576
Maybe that's the solution, since we don't have to create show notes anymore.

00:41:41.576 --> 00:41:43.318
Maybe we can actually have conversations.

00:41:43.318 --> 00:41:44.239
Maybe that's the answer.

00:41:44.885 --> 00:41:46.070
Well, craig has this great point.

00:41:46.125 --> 00:41:47.507
He goes three magic words.

00:41:47.507 --> 00:41:53.018
That would avoid a lot of nonsense and conflict is help me understand.

00:41:53.018 --> 00:42:08.246
Just pointing out to somebody when I had the thing with the podcast movement and I misgendered somebody, I called them she, when it should have been they, or something like that, and I started off the paragraph saying look, I don't know anything about this.

00:42:08.246 --> 00:42:08.927
I'm really new.

00:42:08.927 --> 00:42:17.905
And it was interesting because they went to Twitter and just said all sorts of nasty things about me and I'm like hey, yes, you're right, I am a buffoon, I am an idiot.

00:42:17.905 --> 00:42:20.309
I said at the beginning of this, I don't know anything about this.

00:42:20.309 --> 00:42:24.617
And when my answer was, can we get on Zoom and help me understand this?

00:42:24.617 --> 00:42:29.635
They didn't know what to do because I'm supposed to fight back and say nasty things about them.

00:42:29.635 --> 00:42:38.112
And I was just like hey, like, and I had three people take me up and get me on Zoom and before I get speaking of, ai goes to college, craig just threw us a super chat.

00:42:38.112 --> 00:42:39.755
So there we go.

00:42:39.755 --> 00:42:40.516
Thank you for that.

00:42:40.516 --> 00:42:41.378
Appreciate that.

00:42:41.378 --> 00:42:42.387
I tell you what.

00:42:42.387 --> 00:42:48.396
Let's do this and when we come back I don't know if this is, yeah, we'll play the jingle.

00:42:48.396 --> 00:42:50.974
You'll see when we get there, because there's stuff that's coming up.

00:42:51.045 --> 00:42:55.568
Dr asked a question a while ago that I want to hit on, but we want to thank our awesome supporters.

00:42:55.568 --> 00:43:05.856
You can go over to askthepodcastcoachcom, slash awesome and become one of those, and this show is brought to you by theschoolofpodcastingcom, where I teach you how to talk in a pukey radio voice.

00:43:05.856 --> 00:43:14.583
No, actually, what I do is there's coaches, there's coaches, there's me, there's courses and unlimited coaching and a really awesome community.

00:43:14.583 --> 00:43:22.545
You can use the coupon code coach when you sign up and remember that's joining worry-free.

00:43:22.545 --> 00:43:24.710
There's a 30-day money-back guarantee and we use PodPage.

00:43:24.710 --> 00:43:29.547
If you want to check out PodPage, go to trypodpagecom, and if you want to learn PodPage, go to learnpodpagecom.

00:43:29.668 --> 00:43:32.114
Now, by the way, let me take a quick.

00:43:32.114 --> 00:43:35.047
We launched this week and maybe we'll talk about this when we come back too.

00:43:35.047 --> 00:43:58.206
You now have the ability to make an audience survey that is so cool based on questions from the one and only Tom Webster from the book the Audience is Listening a little guide to building a big podcast, because he made questions back in the day of Edison Research and he kind of revamped those and put them into his book and we went to Tom and said, hey, can we use the questions from the book?

00:43:58.206 --> 00:43:59.750
And Tom was cool enough to go.

00:43:59.750 --> 00:44:02.918
Yeah, because Tom's all about making good podcasts.

00:44:02.918 --> 00:44:05.213
So that's now part of PodPage.

00:44:05.213 --> 00:44:06.911
You just have to be on the pro plan.

00:44:06.911 --> 00:44:10.914
So there's basic pro and everybody basically uses pro anyway, and then elite.

00:44:10.914 --> 00:44:11.447
So check it out.

00:44:11.487 --> 00:44:15.572
Tripodpagecom and we're streaming right now using Ecamm.

00:44:15.572 --> 00:44:20.873
So if you go to askthepodcastcoachcom, slash Ecamm, thepodcastcoachcom slash Ecamm and Ecamm has two Ms because it's good.

00:44:20.873 --> 00:44:25.380
And if you need more, jim Cullison, I threw a weird curveball today.

00:44:25.380 --> 00:44:31.474
I said hey, from homegadgetgeekscom instead of theaverageguytv, just to see if the wheels would fall off.

00:44:31.474 --> 00:44:32.179
But it didn't.

00:44:32.179 --> 00:44:33.184
I threw him a curveball.

00:44:33.324 --> 00:44:34.489
The internet still worked.

00:44:35.231 --> 00:44:35.672
That's it.

00:44:35.672 --> 00:44:36.596
Check him out.

00:44:36.596 --> 00:44:45.766
And it is time now for the wheel.

00:44:45.766 --> 00:44:45.947
Oh names.

00:44:45.947 --> 00:44:47.833
And the bad news is I can't read this anymore because it's on my teleprompter.

00:44:47.833 --> 00:44:51.826
But max trescott, we got chris stone from castaheadnet con ross brand.

00:44:51.826 --> 00:44:52.568
Who's gonna win?

00:44:52.568 --> 00:45:00.206
We spin it around and the winner is oh ah, that would have been really interesting.

00:45:00.206 --> 00:45:03.036
It is randy Black from Bible Bites.

00:45:03.036 --> 00:45:05.233
I thought it was going to be AI goes to college.

00:45:05.525 --> 00:45:07.152
I was going to say that looked like a setup.

00:45:07.465 --> 00:45:10.293
I was going to like people are going to call fix on this.

00:45:10.293 --> 00:45:10.875
It's AI.

00:45:11.284 --> 00:45:13.853
They generated this whole show using AI.

00:45:14.414 --> 00:45:14.936
That's it.

00:45:14.936 --> 00:45:24.056
So yeah, bible Bites Links will be in the show notes if you're looking for it's like kind of Sunday school, but it's on your phone and it's fun and entertaining.

00:45:24.056 --> 00:45:26.206
And check it out, biblebytes.

00:45:26.206 --> 00:45:30.137
By the way, if you're listening to this and not watching it, bytes is B-Y-T-E-S.

00:45:30.137 --> 00:45:33.655
So thanks, randy, for being an awesome supporter.

00:45:33.655 --> 00:45:34.891
We deeply appreciate that.

00:45:34.891 --> 00:45:46.666
And hey, if this show saves you time, if it saves you money, if you really like that, actually if you really like the teleprompt or the prompt we did today, sure you could throw us some money or become an awesome supporter.

00:45:46.666 --> 00:45:52.472
But really you want to go to AI Goes to College because that's where it came from and for all to see all of our awesome supporters.

00:45:52.472 --> 00:45:57.434
Go to askthepodcastcoachcom slash awesome and you should become an awesome supporter.

00:45:57.434 --> 00:46:01.925
It makes you feel good is what I hear.

00:46:01.945 --> 00:46:03.789
But DR asked a question and I love it so much, thank you.

00:46:03.789 --> 00:46:09.690
Oh, by the way, speaking of DR, if I do this and then we do this and we do this, oh, you have to turn the volume up.

00:46:09.690 --> 00:46:10.813
Dave Works much better.

00:46:10.813 --> 00:46:12.385
There we go, or one of these.

00:46:12.385 --> 00:46:13.907
What's the deal?

00:46:13.907 --> 00:46:16.411
Come on Rodecaster, there we go.

00:46:16.411 --> 00:46:18.635
Dr gave us a $20 super chat.

00:46:18.635 --> 00:46:21.219
Thank you for the education every Saturday.

00:46:21.219 --> 00:46:21.980
We appreciate that.

00:46:21.980 --> 00:46:29.764
But she also gave us a cool question and I love it because it is Spotify being Spotify.

00:46:30.085 --> 00:46:44.269
She says any thoughts on Spotify starting to position itself as a YouTube competitor, and to this I want to say and now it's time for a power rant Mark my words.

00:46:44.269 --> 00:46:48.472
In about two or three weeks we're going to find out.

00:46:48.472 --> 00:46:51.518
This is not as cool as you think it is.

00:46:51.518 --> 00:46:52.730
Now, why am I saying that?

00:46:52.730 --> 00:46:57.855
Because it came from Spotify and Spotify has said you can make money on Spotify.

00:46:57.855 --> 00:47:02.835
Everybody come on and everybody's like oh my gosh, they're shooting across the bow.

00:47:02.835 --> 00:47:05.250
Youtube has some pretty high.

00:47:05.250 --> 00:47:13.152
I think you have to have a thousand subscribers and X amount of watch time and whatever they have at YouTube.

00:47:13.152 --> 00:47:14.876
That's pretty hard to get.

00:47:14.876 --> 00:47:17.706
You're like well, you got to do it a while Spotify.

00:47:17.706 --> 00:47:21.817
I thought I heard James say today, and so I could be wrong.

00:47:21.817 --> 00:47:30.436
I thought I heard him say you had to have 10,000 hours a month to be and you had to have an insane number of it's.

00:47:30.436 --> 00:47:45.123
Basically, they took the bar to make money and raised it a bunch, and so Spotify is like hey, come make money over here as long as you're a super huge show is like hey, come make money over here as long as you're a super huge show.

00:47:45.123 --> 00:47:50.295
And oh and same thing, it sounds good because, oh my God, wait, they're going to pay audio podcast, not just video podcast.

00:47:50.295 --> 00:47:51.199
This is everybody should be going to spot.

00:47:51.199 --> 00:47:51.599
Oh well, hold on.

00:47:51.599 --> 00:47:54.628
So there's an asterisk that we need to dig out.

00:47:54.628 --> 00:47:56.769
And so I see it.

00:47:57.050 --> 00:48:00.175
I wish Spotify would just be Spotify.

00:48:00.175 --> 00:48:06.367
Also, it's not Spotify for podcasters anymore, of course.

00:48:06.367 --> 00:48:17.648
It's now Spotify for creators, and I've been saying I don't think Spotify really likes podcasting, I don't think they like OpenRSS, and to this I now give Exhibit D they got rid of the word podcast out of their name.

00:48:17.648 --> 00:48:20.635
So it's not that I'm not a Spotify fan.

00:48:20.635 --> 00:48:22.077
I love their music service.

00:48:22.164 --> 00:48:29.572
Every Monday I run to my computer to see what stuff it's going to recommend and I love making playlists and as a music service it's great.

00:48:29.572 --> 00:48:37.197
I just hate when they come out with these big headlines like, hey, spotify will do your laundry, and you're like that's amazing.

00:48:37.197 --> 00:48:48.463
And then you're like, if you give us $50,000 a week and you only do whites and not colors and you use Tide, whatever, there's always an asterisk with Spotify.

00:48:48.463 --> 00:48:58.835
So I am withholding judgment, but I heard James and Sam talking about today on Pod News Weekly and I just remember hearing the criteria and I was like nobody's going to meet that criteria.

00:48:58.835 --> 00:49:10.722
So, as much as they're like you can make money on Spotify, I'm like, yeah, if you're Joe Rogan and Jordan Harbinger and people that are getting thousands and thousands of downloads, I don't know, jim, did you look into this at all?

00:49:10.722 --> 00:49:11.603
Did you hear anything?

00:49:12.344 --> 00:49:18.971
Well, I love your rant, I love how you're going to suspend judgment, but you were judging the whole time you were having the conversation.

00:49:18.971 --> 00:49:20.211
No, it's all right.

00:49:20.211 --> 00:49:37.065
Yeah Well, listen, there was a day when YouTube had requirements on what you remember.

00:49:37.065 --> 00:49:38.840
You'd have to sign up and you have had so many hours of things before they would let you do live streaming and some of those.

00:49:38.840 --> 00:49:40.106
So it's not unprecedented what spotify is doing.

00:49:40.106 --> 00:49:41.030
They're just they're trying to.

00:49:41.030 --> 00:49:41.333
They don't want to play.

00:49:41.333 --> 00:49:41.371
I don't think.

00:49:41.371 --> 00:49:41.490
It's not they.

00:49:41.490 --> 00:49:42.382
They don't like podcasters.

00:49:42.382 --> 00:49:42.724
They don't like.

00:49:42.724 --> 00:49:46.007
They don't like onesie, twosie podcasters.

00:49:46.007 --> 00:49:49.621
They don't like the folks who come and make six episodes and walk away.

00:49:49.621 --> 00:49:52.822
They don't like folks who get 10 downloads.

00:49:52.822 --> 00:49:54.396
They don't that.

00:49:54.396 --> 00:50:00.125
That's not their target audience, and saying the words not like is probably not the right way.

00:50:00.286 --> 00:50:00.465
Right.

00:50:00.534 --> 00:50:03.684
Saying it's not their target audience is probably the right way, right.

00:50:03.724 --> 00:50:04.125
Bingo.

00:50:04.326 --> 00:50:14.163
So so let me correct myself on that one, because they're trying to be a media company and I think they want they just want volume.

00:50:14.163 --> 00:50:20.367
That's really what they want, and they're not going after volume in a large number of people.

00:50:20.367 --> 00:50:39.516
They're going after volume in a small number of people who have a lot of influence, lot of influence, and so they're kind of they're looking at the I'm sure they're looking at the YouTube model and can you imagine how much YouTube pays in bandwidth alone for people uploading and viewing for nothing stuff that's out there and I know they're.

00:50:39.516 --> 00:50:42.844
They're monetizing it with ads and those kinds of things.

00:50:42.903 --> 00:51:09.322
But I think Spotify is trying to come at this approach from a much more larger influencer standpoint to say yeah, let's just do this with those who are actually this is going to sound demeaning to some, but who are actually doing something like, who are actually have an audience and we're going to define you got to define the audience in some way and so they're setting these limits on this and they're trying to build scale on media.

00:51:09.322 --> 00:51:18.884
It's leaving the average guy out, I think for the most part since that's my brand, I'll use that term and that's disappointing to some.

00:51:20.896 --> 00:51:24.827
Chris says Spotify wants to sell ads to companies, not pay creators.

00:51:24.827 --> 00:51:28.981
They're famous for launching things and killing them and buying companies and killing them.

00:51:28.981 --> 00:51:30.023
Well, here's the great-.

00:51:30.023 --> 00:51:31.365
So is Google, though, yeah.

00:51:31.425 --> 00:51:31.726
For sure.

00:51:31.726 --> 00:51:33.449
Oh man, google's For sure.

00:51:40.994 --> 00:51:41.536
Yeah, it says eligibility.

00:51:41.536 --> 00:51:42.036
This is from podnewsnet.

00:51:42.036 --> 00:51:49.563
Eligibility for the Spotify partner program requires you to use Spotify for creators, so Anchor to host your podcast or megaphone in some cases, and you need at least 12 episodes.

00:51:49.563 --> 00:51:56.018
So there goes a big chunk of people, especially from the Spotify side, but maybe they'll do more than seven episodes now that they know.

00:51:56.018 --> 00:52:02.275
But you need 2000 unique Spotify users in the last month Spotify users.

00:52:02.275 --> 00:52:04.396
So I'm guessing that means people that click play would be my guess.

00:52:04.396 --> 00:52:07.838
Guessing that means people that click play would be my guess.

00:52:07.838 --> 00:52:11.322
And 10,000 streamed hours in the last month.

00:52:11.322 --> 00:52:12.663
That's a chunk.

00:52:12.663 --> 00:52:19.268
Youtube, by comparison, needs 1,000 all-time subscribers, but 4,000 streamed hours in the last year.

00:52:19.268 --> 00:52:23.351
So 4,000 hours in a year versus 10,000 hours in a month.

00:52:24.072 --> 00:52:25.472
And that's where I'm like well, they're just going.

00:52:25.472 --> 00:52:35.936
And I get it.

00:52:35.936 --> 00:52:39.047
Look, if only deal with the biggest shows, it's less paperwork and the same amount of money versus doing 2 000 podcasters that do a wee bit of downloads.

00:52:39.047 --> 00:52:39.550
I get it, I understand it.

00:52:39.550 --> 00:52:40.172
I just like yeah, I just to me.

00:52:40.172 --> 00:52:42.336
I love the headline like hey, come over here, make some money.

00:52:42.336 --> 00:52:45.601
You gotta read this, the small print.

00:52:45.601 --> 00:52:46.523
I'm like, ah, here we go.

00:52:46.583 --> 00:52:57.547
They could probably do better off by inviting they know the numbers Right, like putting out a general press release about something like this when it's a 1% thing.

00:52:57.547 --> 00:53:00.637
They probably could have just approached those Because they're going to.

00:53:00.637 --> 00:53:12.199
If this is successful, they'll probably lower those numbers Much easier to set them high, set the standards high and then lower them as you go than to set a really low standard and try to raise it right.

00:53:12.199 --> 00:53:14.764
So that's true, super, I mean right.

00:53:15.005 --> 00:53:21.344
So that's a really good lower, because if you lower it, you're the hero to the little guy like canva.

00:53:21.344 --> 00:53:23.369
I'm still pissed at canva.

00:53:23.369 --> 00:53:33.048
I had, they had, an affiliate program and I would link to them and I earned commission and then, because I don't have 10,000 people on YouTube, they kicked me out.

00:53:33.048 --> 00:53:36.519
I'm like, yeah, but I have your target audience, I like your product.

00:53:36.519 --> 00:53:37.382
I emailed them.

00:53:37.382 --> 00:53:39.766
It's like, nope, that's our policy.

00:53:39.766 --> 00:53:48.581
And I'm like, oh, as somebody who used to teach, customer service policy is a really bad word that you only want to pull it out when you're you've ran out of other reasons.

00:53:48.701 --> 00:53:59.983
But yeah it's so and dave, we kind of need spotify or someone to give youtube a run for their money money, that's true we're in a monopoly standpoint right now.

00:54:00.003 --> 00:54:03.317
I think about ed sullivan over there sonic cupcake, they do.

00:54:03.317 --> 00:54:06.282
He's a producer for a cigar podcast.

00:54:06.282 --> 00:54:08.445
They're d Dave Groffalo in Cigar Authority.

00:54:08.445 --> 00:54:19.181
They're getting, I mean, youtube is forcing them off in some regards and to the point where they're not allowing them to live stream via YouTube.

00:54:19.181 --> 00:54:23.402
And Ed and I were talking about this and we're like, okay, where do you go?

00:54:23.402 --> 00:54:26.503
Like where, seriously, where do you go?

00:54:26.503 --> 00:54:29.456
You could, but I mean, yeah, but Rumble's.

00:54:29.557 --> 00:54:30.038
Yeah, it's.

00:54:30.557 --> 00:54:33.501
Yeah, I mean, is it really a competitor to YouTube?

00:54:33.501 --> 00:54:34.342
Yeah, how about X?

00:54:34.342 --> 00:54:35.842
Is that okay?

00:54:35.842 --> 00:54:36.242
Well, you could.

00:54:36.242 --> 00:54:37.284
What about Facebook?

00:54:37.284 --> 00:54:39.465
Oh, they got their own, they've got their own problems.

00:54:39.806 --> 00:54:43.128
There's no clear second option.

00:54:43.128 --> 00:55:01.282
There's no real competition for YouTube in a lot of ways and let me be careful on that I know some of you are going to put in the chat well, yeah, this and that, yeah, sure, those things are all true, but really, at the end of the day, youtube owns the video play, video storage and streaming market in a lot of ways.

00:55:01.282 --> 00:55:16.759
Twitch would be maybe another one of those, although you start looking at some of their terms of service, and maybe the podcast that Ed does is not going to work on those platforms either, and so there are always solutions.

00:55:16.759 --> 00:55:41.822
But we do kind of need someone to keep YouTube in check, and so, whether it's Spotify or somebody else coming along I mean, google's gotten in trouble with some antitrust stuff lately, yeah, and maybe some of that will help, but we don't want them to be the dominant leader, the number one, always.

00:55:41.822 --> 00:55:44.695
We need some competition right In the phone market.

00:55:46.902 --> 00:55:48.347
You have iPhone and Android.

00:55:48.347 --> 00:55:51.398
You need a couple players in there to make the competition work.

00:55:51.398 --> 00:56:02.273
So I know you don't like spotify, but we need someone to give youtube a little bit of a run to just to keep them honest yeah, dr says youtube is way overdue.

00:56:02.413 --> 00:56:07.586
They've been a monopoly for too long yeah, you know yeah craig says, can't argue with jim's conclusion.

00:56:07.666 --> 00:56:10.344
For the most part, youtube is all the really the only game in town.

00:56:10.344 --> 00:56:19.469
The one thing also that that article on Spotify from James didn't mention is how much are they paying people?

00:56:19.469 --> 00:56:27.286
Because I just asked perplexityai I said how much does Spotify pay a musician per stream?

00:56:27.286 --> 00:56:38.105
Spotify pay a musician per stream and according to Perplexity, which is quoting Ditto Music, $0.03 to $0.005.

00:56:38.105 --> 00:56:47.228
So somewhere between $3 and $5 CPM and I'm like, well, that's about normal, for if you're getting ads and such, so it should be interesting.

00:56:47.554 --> 00:56:52.001
Approximately 70% of their revenue goes to the rights holders, that's, artists, labels and publisher.

00:56:52.001 --> 00:56:54.387
30% is retained by Spotify.

00:56:54.387 --> 00:56:58.603
So when you hear Spotify, remember Spotify is only getting about 30% of that.

00:56:58.603 --> 00:57:01.259
And how much of that 30% are they going to give you?

00:57:01.259 --> 00:57:04.936
I guess we'll see, but that's the other question that we're missing.

00:57:04.936 --> 00:57:12.005
Dan says I always thought Vimeo had better video hosting than YouTube, but it's not as popular because, well, it's not free.

00:57:12.005 --> 00:57:19.626
And, coach Dave, youtube is on the losing side of history if they continue growing their screening slash censorship behaviors.

00:57:19.626 --> 00:57:21.402
Yeah, that's censorship.

00:57:21.402 --> 00:57:24.074
There's a fun topic we could get deplatformed over.

00:57:24.335 --> 00:57:27.402
I think we covered enough of that in the first half of the show.

00:57:27.402 --> 00:57:29.967
Let's do easy topics that we can all agree on.

00:57:30.206 --> 00:57:31.068
Well, here's a fun one.

00:57:31.068 --> 00:57:34.719
Let me share my screen again, Because I saw this and I was like, ooh.

00:57:34.719 --> 00:57:42.942
Sometimes I've written emails in the heat of being mad at somebody or whatever, and that usually doesn't end well.

00:57:42.942 --> 00:57:47.724
Got me kicked out of a band once and this person asked is it illegal?

00:57:47.724 --> 00:57:50.103
So, first things first, Jim and I are not lawyers.

00:57:50.103 --> 00:57:53.083
Is it illegal to discuss this on a podcast?

00:57:53.083 --> 00:57:54.025
Well, that's a great topic.

00:57:54.025 --> 00:57:55.840
First of all, that made me click on that.

00:57:56.382 --> 00:58:02.827
My best friend is going through a messy divorce as her husband has been cheating on her and ended it when she found out.

00:58:02.827 --> 00:58:08.610
We're going to make a podcast about the whole process, her feelings and what he did, their kids, etc.

00:58:08.610 --> 00:58:16.076
Yes, people probably won't listen, but at least it'll be therapeutic for her, I'm sure, If we don't mention his name and only give facts.

00:58:16.076 --> 00:58:18.000
Is it illegal to discuss this?

00:58:18.000 --> 00:58:25.840
We're in Australia and so I saw that I was like I say have the conversation.

00:58:25.840 --> 00:58:28.945
I don't know that I would record it.

00:58:28.945 --> 00:58:33.458
That's just as therapeutic Like have the conversation, let her vent.

00:58:34.240 --> 00:58:40.862
But the thing you don't realize especially the word there that jumped out at me is kids.

00:58:40.862 --> 00:58:44.032
Kids didn't have anything to do with a divorce.

00:58:44.032 --> 00:58:59.860
That's between you and your partner and I'm like there's no way, Because, remember, when you're talking crap about somebody, that's somebody's dad and that guy might be an absolute piece of horse pucky, but it's still somebody's dad and that's not cool.

00:58:59.860 --> 00:59:19.358
And so for me I would say, look, if you want to record it, I wouldn't, but you could record it and then after the divorce, when things have been settled, like, wait six months after the divorce, and if you want to release it, I would use a pseudonym for everybody involved.

00:59:19.358 --> 00:59:29.043
So the kids are now Huey, Dewey and Louie, and your name is Cheryl, when it's really Tina, and his name is Butthead, when it was really Steve.

00:59:29.043 --> 00:59:31.027
But people can.

00:59:31.027 --> 00:59:31.976
It's to me.

00:59:31.976 --> 00:59:34.302
I just was like, oh, that sounds like a bad idea.

00:59:34.302 --> 00:59:34.923
I don't know.

00:59:34.923 --> 00:59:35.706
What do you think, Jim?

00:59:35.706 --> 00:59:36.797
It was a different question.

00:59:36.797 --> 00:59:38.644
It was a question we had not asked before.

00:59:39.474 --> 00:59:39.896
That's true.

00:59:39.896 --> 00:59:41.485
I don't think we've ever talked about this.

00:59:41.485 --> 00:59:43.273
All things are discussable.

00:59:43.273 --> 00:59:47.581
Not all things should be discussed, and so should you.

00:59:47.581 --> 00:59:49.123
The question is it illegal?

00:59:49.123 --> 00:59:53.315
You've got to, you've really have to consult your local or whatever.

00:59:53.315 --> 00:59:57.244
Thinking about, I mean, there's no international podcast police.

00:59:57.244 --> 00:59:57.846
It's going to.

00:59:57.846 --> 01:00:03.105
You're going to be able to publish it and get it in most places, depending on how you do it and some of those kinds of things.

01:00:03.105 --> 01:00:07.097
For some of the reasons you just stated it's.

01:00:07.097 --> 01:00:10.980
I think this is more of a preference question than it is a legal illegal.

01:00:10.980 --> 01:00:13.021
And then what is that doing?

01:00:13.021 --> 01:00:21.827
I mean, I don't know, maybe it does have, would have a positive effect, and maybe at the end it'd be a Hallmark special and they'd get back together and everything would be great, right, you never know.

01:00:21.827 --> 01:00:23.528
But do you?

01:00:23.528 --> 01:00:24.248
I don't know.

01:00:24.248 --> 01:00:29.913
There's just some things probably shouldn't be discussed, and that's probably one of them.

01:00:33.855 --> 01:00:35.376
Well, randy says what happens when the kids hear this.

01:00:35.376 --> 01:00:44.842
In a few years I met some people at Podcast Movement and it's a husband and wife team talking about marriage being.

01:00:44.842 --> 01:00:55.090
When I say transparent, like way transparent about their sex life, discussing techniques and like, did she just?

01:00:55.090 --> 01:01:09.820
Yep, she's wow, and she puts what, where, what and I just a whole, and they have a little baby and I'm like they better tell that kid when they're about four, never listen to this show, which, unfortunately, when you say that to a kid, makes them want to go listen to it even more.

01:01:09.820 --> 01:01:12.972
But was just like that's gonna somewhere in the future.

01:01:12.972 --> 01:01:16.125
There's an awkward thanksgiving dinner coming in in that family.

01:01:16.125 --> 01:01:17.771
I was like, but yeah, you know.

01:01:17.791 --> 01:01:25.708
You never know, unless they always talk that kind of transparency about what mommy does to daddy and how he likes it.

01:01:25.708 --> 01:01:29.302
I was like, oh, that that could be awkward in awkward.

01:01:29.302 --> 01:01:33.539
I'm just picturing the kid ripping off his headphones, going my ears.

01:01:33.539 --> 01:01:36.746
So yeah, I would not do that.

01:01:36.746 --> 01:01:37.688
Let's see if you.

01:01:37.688 --> 01:01:39.701
This is well, I probably have.

01:01:39.701 --> 01:01:41.226
Yeah, apparently I do.

01:01:41.226 --> 01:01:42.411
Do you have?

01:01:42.692 --> 01:01:56.418
Somebody asked the keyword titles and I think this was in Reddit many moons ago and because someone said, hey, you should put keywords in your episode titles while they still make sense, right, Don't just go whatever.

01:01:56.418 --> 01:02:01.268
Naked people, big boobs, when the show is about, you know, tennis shoes or something.

01:02:01.268 --> 01:02:10.063
But I found a tool because I Googled, like free SEO tools, and the one that came up is Mangools, which is a weird name.

01:02:10.063 --> 01:02:11.085
Who would like?

01:02:11.085 --> 01:02:16.822
Because you know, when I think SEO, the first thing that came to my mind was Mangools.

01:02:16.822 --> 01:02:31.311
It's M-A-N-G-O-O-L-S Because, like ghoul, I think Halloween, Okay, but anyway, I've been using them for about a month and every week they send me a thing to let me know if my traffic is going up or down, and blah, blah, blah.

01:02:31.311 --> 01:02:31.735
But they have a.

01:02:31.735 --> 01:02:37.784
They're like it's like many SEO tools, you get X amount of uses per month and blah, blah blah.

01:02:37.784 --> 01:02:48.030
So if you're just playing, so if you go to supportthisshowcom, slash manghouls which, as soon as I see this because this has been sitting in the queue here forever that means Dave has a affiliate link for it probably.

01:02:48.030 --> 01:02:54.331
But they do give you their free stuff, actually does give you stuff that's like somewhat useful.

01:02:54.331 --> 01:02:56.072
So that is something.

01:02:56.072 --> 01:02:59.199
Oh, that is something I have been doing.

01:02:59.199 --> 01:03:05.697
I will put a link in the show notes that I talked about this man probably six months ago.

01:03:05.697 --> 01:03:30.347
I use Fathom Stats nothing against Google Analytics, but I just don't need that much detail and so I started using Fathom and they have a thing called a builder and just in the man maybe week and a half that I've been doing this because I talked about it like hey, you can actually see where your traffic's coming from, because Google doesn't do that as well as they used to because something with cookies, blah, blah, blah.

01:03:30.347 --> 01:03:37.943
But you can go in and use this site and you can also do this in Google Analytics.

01:03:37.943 --> 01:03:48.963
It's just a UTM campaign builder and so you would put in the address where you want people to go, so learnschoolofpodcastingcom.

01:03:48.963 --> 01:03:57.744
The source might be your newsletter, it might be the show notes, it might be the website, whatever it is, Then your medium Again, this could be is this an email?

01:03:58.034 --> 01:04:01.494
Some of these kind of overlap a little bit, but I've been doing like campaign.

01:04:01.494 --> 01:04:06.902
I'll put like the episode number and then maybe the content is, or somewhere in here is a keyword.

01:04:06.902 --> 01:04:08.085
I thought something like that.

01:04:08.085 --> 01:04:17.358
But if I were to say, hey, I'm going to Home, Gadget Geeks, oh my, oh, typing in front of people, so much fun, Gadgetgeekscom.

01:04:17.358 --> 01:04:23.088
And so maybe this would be like I could put show notes or whatever, and then maybe this is what's your next episode.

01:04:23.150 --> 01:04:24.010
Any idea what the number is?

01:04:24.010 --> 01:04:25.653
629.

01:04:25.653 --> 01:04:27.376
629.

01:04:27.376 --> 01:04:28.800
Right, and if I wanted to, I could just do that.

01:04:28.800 --> 01:04:32.248
Maybe it was about robo vacuums or something Right.

01:04:32.248 --> 01:04:34.943
And then down here it makes this really nasty link.

01:04:34.943 --> 01:04:38.000
But if you're putting this on Twitter, it's going to shrink it, LinkedIn is going to shrink it.

01:04:38.000 --> 01:04:52.461
And then you can go into your stats and, oops, use Fathom and see where people are coming from, Because that's our whole thing we're like, well, we don't know what's working.

01:04:52.461 --> 01:04:53.304
Come on, don't be.

01:04:53.304 --> 01:04:56.041
Where is here we go.

01:04:56.041 --> 01:05:03.485
So if we go to the bottom and man, I love Ecamm, but the whole 8 million windows everywhere.

01:05:04.096 --> 01:05:14.541
So I'm starting to see, I think if we go to source Wait, let me switch this out, let's go, okay, yeah, so I can see where I got.

01:05:14.541 --> 01:05:16.961
I was sponsoring pod news for a while.

01:05:16.961 --> 01:05:21.141
Substack's my newsletter Pod page is who knows where.

01:05:21.141 --> 01:05:22.025
Well, I know what that is.

01:05:22.025 --> 01:05:33.264
In my signature right now this is for the year I got a whopping 11 views, but that's 11 views that I wouldn't have had if I didn't have a link to my show and my and then FOP is future of podcasting.

01:05:33.264 --> 01:05:36.425
So that's the show I do with Daniel, so I must've done something over there.

01:05:36.867 --> 01:05:49.755
But if you're wondering where your traffic is coming from, I'll put a link to that in show notes and it's one of those things that it's I've just.

01:05:49.755 --> 01:05:54.014
It just takes discipline, cause there are times when you want to like, oh, I'm going to post this on Twitter and now I'm going wait, I got to go over here and fill this thing out.

01:05:54.014 --> 01:05:55.221
It takes all of 10 seconds.

01:05:55.221 --> 01:05:59.065
And then you kind of I'm like, oh, yeah, I should have been doing this all along.

01:05:59.065 --> 01:06:02.344
I have a much better idea where my traffic is coming from.

01:06:02.344 --> 01:06:03.880
So do you ever play with those things, jim?

01:06:05.177 --> 01:06:09.427
I use the Google Analytics platform for it and I just really do the basics.

01:06:09.427 --> 01:06:12.440
So the Gallup stuff.

01:06:12.440 --> 01:06:14.545
We have a team that takes care of that, which is nice.

01:06:14.545 --> 01:06:19.706
We have people much smarter than me tracking all of those things.

01:06:19.706 --> 01:06:28.690
But on my own podcast I would look at trending pages to say, okay, what did get ranked high?

01:06:28.690 --> 01:06:29.735
It's showing up.

01:06:29.735 --> 01:06:36.001
Sometimes I ask why, like, and I never really fully understand why that page is ranking so well.

01:06:36.001 --> 01:06:36.521
But that's okay.

01:06:36.521 --> 01:06:45.130
So then I may optimize the page a bit to get links in there affiliate links or whatever to see if I can drive some traffic that way.

01:06:45.130 --> 01:06:47.871
It almost never works in that kind of form or fashion.

01:06:47.871 --> 01:06:50.956
Some traffic that way?

01:06:50.956 --> 01:06:52.199
It almost never works in that kind of form or fashion.

01:06:52.199 --> 01:06:53.023
But that's kind of how I use the.

01:06:53.023 --> 01:07:00.563
I spend a little time with AdSense, kind of saying the nickel a day that I make on HomeGadgetGeekscom or TheAverageGuytv is really where it's at.

01:07:00.563 --> 01:07:07.684
Homegadgetgeekscom redirects to my pod page just for so folks know, and then TheAverageGuytv is the host site.

01:07:07.684 --> 01:07:12.902
So I make a nickel a day, sometimes three cents, sometimes seven, but it's about a nickel a day.

01:07:12.902 --> 01:07:17.922
So you look at it and I spend a little time like is traffic up Is traffic down.

01:07:17.922 --> 01:07:18.744
Did I do anything?

01:07:18.744 --> 01:07:24.565
Oftentimes you look at those numbers and you're like I have no idea why there's a spike in this.

01:07:24.565 --> 01:07:25.748
You can't figure it out.

01:07:25.748 --> 01:07:32.639
Good on you for those who are very technical and you're using that to its fullest extent.

01:07:32.679 --> 01:07:38.259
There's a whole industry that has grown up around SEO that's about to be disrupted.

01:07:38.259 --> 01:07:43.634
I think this search, I think search SEO is going to be disrupted by AI.

01:07:43.634 --> 01:07:48.398
I think five years from now, people aren't going to use Search anymore.

01:07:48.398 --> 01:07:53.402
They're going to just go to Copilot or ChatGPT or whatever it turns out being.

01:07:53.402 --> 01:08:02.887
And Search and AI is the same, basically the same thing Doesn't make any sense to continue Like now.

01:08:02.887 --> 01:08:03.608
I don't.

01:08:03.608 --> 01:08:09.373
When I want to know something, I mean, yeah, I could go and, you know, put it into google and get a whole bunch of links.

01:08:09.373 --> 01:08:12.842
Why not just ask chat gpt how to do this kind of thing?

01:08:12.842 --> 01:08:20.525
Now it's not perfect, like if I want to know how to fix my dryer, still better to go to youtube and find a video of someone doing it.

01:08:20.525 --> 01:08:29.448
But I think eventually all that stuff is going to influence the, the ai engines as well, and you'll be able to get that kind of stuff there.

01:08:30.154 --> 01:08:33.945
Well, craig from AI goes to college at Pot Indy was talking about how he had an otter.

01:08:33.945 --> 01:08:45.115
He stocks a pond on his property and they got an otter and it was killing its fish and he's like I don't want to shoot it because I'm not that good a shot and I want to kill it humanely.

01:08:45.115 --> 01:08:45.855
Blah, blah, blah.

01:08:45.855 --> 01:08:47.078
Long story short.

01:08:47.078 --> 01:08:49.760
He went to chat GPT and said like how do I get rid of an otter?

01:08:49.760 --> 01:08:57.828
And they said go get the like a pie pan that's I don't know if it's aluminum or tin or whatever it is, but it's bright and hang it up.

01:08:57.828 --> 01:09:00.532
It'll make noise and the light kind of freaks them out.

01:09:00.532 --> 01:09:05.798
And basically you hang up a bunch of pie pans and it scares away the otter.

01:09:05.798 --> 01:09:08.185
And he said it worked like a charm and he got that answer from ChatGPT.

01:09:08.185 --> 01:09:09.569
So I'm with you.

01:09:09.569 --> 01:09:10.778
I think search is going to be.

01:09:11.640 --> 01:09:12.021
It's still blind.

01:09:12.021 --> 01:09:13.706
Yeah, still blind, for sure, yeah.

01:09:14.074 --> 01:09:15.521
So DR has a question.

01:09:15.521 --> 01:09:20.828
He says have you discovered any replacement for chartable charts?

01:09:20.828 --> 01:09:24.663
And I personally don't understand the fixation charts.

01:09:24.663 --> 01:09:37.548
But on the screen, if you go to schoolofpodcastingcom slash mpdaniel over at podgagement, previously known as my Podcast Reviews it's not live yet but he's got it.

01:09:37.548 --> 01:09:41.261
He's showing a quick video of how charts are coming to.

01:09:41.261 --> 01:09:42.524
That I get it.

01:09:42.524 --> 01:09:50.704
That if I was 57 in some obscure category and now I'm 55, I can see where I'm going up.

01:09:51.645 --> 01:10:05.019
But I don't to me when I go back to what's your way, if somebody goes oh, I want to be number one in engineering or education or just there's so much.

01:10:05.019 --> 01:10:18.295
I mean there is a thing especially I learned at PodIndy and just the recent couple of weeks so much of podcasting has nothing to do with microphones and downloads and content.

01:10:18.295 --> 01:10:20.863
It has to do with mindset.

01:10:20.863 --> 01:10:21.805
It really does.

01:10:21.805 --> 01:10:40.423
And it's interesting seeing Like I talked to a guy at PodIndy and I'm happy because he joined the school of podcasting and he likes talking about sales to his buddies and he recorded quite a few episodes but hadn't released any of them and so I'm going to kind of I was explaining it's really not that hard.

01:10:40.704 --> 01:10:43.360
He thought it was, but I said so what's your why?

01:10:43.360 --> 01:10:51.243
And he's like, well, it's kind of fun because I hang out talking sales with my friends and I go well, that might be your wine.

01:10:51.243 --> 01:10:52.314
He said, yeah, that might be it.

01:10:52.314 --> 01:10:55.435
He goes, I just like doing it and I go well, congratulations, I go.

01:10:55.435 --> 01:10:59.046
You haven't even released your podcast yet and it's successful.

01:10:59.046 --> 01:11:00.962
You're doing what you love to do.

01:11:00.962 --> 01:11:02.582
You're talking sales with your buddies.

01:11:02.582 --> 01:11:20.086
I go now, if because he's editing them, and I'm like, well, that's great, because a podcast, yes, it is a conversation, but it's a conversation with the boring parts removed, and so there are times I think that your show is successful, and because you're using somebody else's why you think it's not successful.

01:11:20.086 --> 01:11:21.328
But it was interesting.

01:11:21.328 --> 01:11:22.740
He's like, yeah, I guess I am.

01:11:22.740 --> 01:11:24.240
And I'm like, yeah, you're getting what you want.

01:11:24.240 --> 01:11:25.697
You're talking sales with your friends.

01:11:25.697 --> 01:11:30.984
So it's the chartable thing, the listen notes thing.

01:11:30.984 --> 01:11:32.287
I see that so often.

01:11:32.287 --> 01:11:39.671
Now, let's talk about that, jim, maybe I need to change my mind.

01:11:43.614 --> 01:11:57.886
To me, the whole listen notes thing is, I've pointed out that, like congratulations, like I'm a, this is probably, we're probably a point, we're probably a top 1% because we're beating shows from 2012 about WordPress and we're killing that show about Knight Rider from 2017.

01:11:57.886 --> 01:12:01.444
And so we're beating a lot of dead shows to where I go.

01:12:01.444 --> 01:12:02.846
Well, that's a bogus stat.

01:12:02.846 --> 01:12:09.875
But is it a bogus stat Because if we're at the top like I know the school of podcasting is top 0.5%?

01:12:09.875 --> 01:12:19.922
Like I'm at the top of the top, I'm like, okay, great, but everybody else is being measured against the same bogus criteria, so does that mean that criteria is good?

01:12:19.922 --> 01:12:23.122
Or is it like because to me, I'm like this is crap.

01:12:23.122 --> 01:12:25.737
Look at me, I'm beating people that don't podcast.

01:12:25.756 --> 01:12:27.359
I mean, steve Stewart was my favorite.

01:12:27.359 --> 01:12:32.046
Steve hadn't put out a podcast in seven years but was still in like the top 5%.

01:12:32.046 --> 01:12:53.726
And I was like I give you exhibit A, but it just seems like everybody's using this and I've always said, well, you're either using it because you don't know that it's a crap stat or, b, you're using it to kind of as a marketing tool and maybe not as an evil genius like, oh, they aren't aware that this is a crappy stat, which is kind of what I always put it as.

01:12:53.726 --> 01:13:00.362
That like okay, or you're trying to pull the wool over the eyes of the uninformed and I'm like that's not a nice thing to do.

01:13:00.362 --> 01:13:08.234
But it just seems like I'm like, well, if we're all using the same crappy criteria, maybe it's not crappy criteria.

01:13:08.234 --> 01:13:15.988
And I was like you know what Jim might have a take on this, because he deals with stats and surveys and such A little bit.

01:13:16.534 --> 01:13:17.900
Well, let me challenge you on this.

01:13:17.900 --> 01:13:21.465
Kind of comes out in the way we start the conversation.

01:13:21.465 --> 01:13:28.943
I think this goes back to the earlier conversation from the show just a half hour ago, 45 minutes ago.

01:13:28.943 --> 01:13:30.676
There's two ways to approach that.

01:13:30.676 --> 01:13:38.702
Hey, my, I'm top 1% in listener notes and you could say to the person well, that's crap, that's crap stat.

01:13:38.702 --> 01:13:40.305
I'll just use your words that's a crap stat.

01:13:40.524 --> 01:13:41.166
It is a crap stat.

01:13:42.929 --> 01:13:52.047
Well, I know you could say that, right, or you could say, well, okay, that's's, let's talk a little before we proceed.

01:13:52.047 --> 01:14:15.478
Let's talk a little bit about the way that they calculate their stat and let's include some of the things and I think you can still say all the same things that you're being compared to older podcasts that are gone, it's what it takes into account all of the podcasts that have ever been over time that the top 1% may not mean as much because of those things.

01:14:15.478 --> 01:14:20.506
That's a different way of entering the conversation than starting with.

01:14:20.506 --> 01:14:22.296
That's a crap stat.

01:14:23.497 --> 01:14:23.716
Right.

01:14:23.716 --> 01:14:36.559
And so wondering again, wondering if it's all, how we position to start in a way that does not immediately start to divide or start to call Because you're calling them.

01:14:36.559 --> 01:14:39.375
I mean by calling it crap, you're calling it names, right?

01:14:39.375 --> 01:14:40.618
You're like that's.

01:14:40.618 --> 01:14:42.926
I mean, how can you be so dumb?

01:14:42.926 --> 01:14:46.304
Those guys are idiots over there, right?

01:14:46.395 --> 01:15:04.846
We've heard all this mudslinging before in various ways, but, assuming with the person or whoever we're talking to, or however we approach it, say, well, it may not be, depending on what you're looking for, that may not be a stat that fulfills the criteria of what you're trying to do.

01:15:04.846 --> 01:15:05.568
What are you trying to do?

01:15:05.568 --> 01:15:12.368
And so you're asking the question of what are you trying to do with that stat, as opposed to, oh, they're crap.

01:15:12.368 --> 01:15:16.317
So that would be, I mean just initially, just an initial thought.

01:15:16.317 --> 01:15:18.703
It may be one of those things.

01:15:18.703 --> 01:15:21.047
We but we all have the hosts.

01:15:21.047 --> 01:15:22.532
You know what.

01:15:22.532 --> 01:15:24.738
We all have those things that we're tired of like.

01:15:24.738 --> 01:15:29.448
Oh, not again, stop talking about that.

01:15:29.448 --> 01:15:32.838
I've said this a thousand times, I know it to be true, so, anyways, that's.

01:15:32.838 --> 01:15:33.703
Those would be my thoughts.

01:15:34.036 --> 01:15:40.644
Well, dr says when she brings this up, someone will bring up the no longer active show serial to where I kind of want to go.

01:15:40.644 --> 01:15:43.684
Yeah, joe Rogan, mark, you know what I mean.

01:15:43.684 --> 01:15:44.275
It's just one of the things.

01:15:44.275 --> 01:15:45.979
There's always the one outliner.

01:15:45.979 --> 01:15:47.823
But shame on me, jim.

01:15:47.823 --> 01:15:49.927
I said we were top, probably 5%.

01:15:49.927 --> 01:15:52.344
Well, this is 2.5%.

01:15:53.617 --> 01:15:55.359
With a ListenNote score of 37,.

01:15:55.881 --> 01:16:00.029
The School of Podcasting is a top 0.5% with a Listen score of 50.

01:16:00.029 --> 01:16:02.301
So I'm going to put that on my business card.

01:16:02.301 --> 01:16:14.863
I don't know, it's just one of those things where I'm like if everybody else is going to use that, maybe I should start using the same thing and go, okay, well, they're a top 10%, I'm top 0.5%, so yay.

01:16:14.863 --> 01:16:17.555
So I don't know, I just to me it works.

01:16:17.555 --> 01:16:18.277
Well, if everybody.

01:16:18.277 --> 01:16:28.208
You know, this is the we call this grade inflation with education, right, where if everybody's getting an A, then A's don't matter that much anymore.

01:16:28.208 --> 01:16:36.051
Now you're talking about the difference between, let's say, an A is 90% to 100%, right, and everybody's in that.

01:16:36.051 --> 01:16:38.358
Well, now you're talking about the differences between.

01:16:38.358 --> 01:16:40.644
What's the difference between a 92 and a 94?

01:16:40.644 --> 01:16:44.362
Well, that, statistically, is pretty tight, right.

01:16:44.362 --> 01:16:57.029
So, yes, when we think about listener notes and we think about those percentages and if everybody said they're in the top 2.5, okay, yeah, it waters down, kind of waters down that stat.

01:16:57.029 --> 01:16:59.021
But is it wrong?

01:16:59.021 --> 01:17:06.784
It is a stat and people do disclose that, hey, this came from listener notes and we can maybe mentally discount that when we hear it.

01:17:06.784 --> 01:17:12.399
But if they want, what does it hurt for them to feel good about that stat?

01:17:12.399 --> 01:17:26.842
This is one of those things I think sometimes we just were kill joys and somebody says, hey, I'm in the top one percent, that feels good, and we just immediately go right for the crotch just trying to punch them right there, and so I.

01:17:27.444 --> 01:17:27.744
I don't know.

01:17:27.744 --> 01:17:29.188
I don't think it's that bad.

01:17:29.188 --> 01:17:34.345
Jeff C says I have a podcast on mainly Pinterest tips.

01:17:34.345 --> 01:17:39.606
Haven't done it for over three years and I'm at a top 1.5%.

01:17:40.155 --> 01:17:52.319
Yeah, well, if you're consulting or you're talking to people, I think you can approach the conversation of like, well, okay, let's talk about what that stat really means and why are we using it.

01:17:52.319 --> 01:18:05.800
Listen, if a keynote speaker gets up and says, hey, my podcast is in the top five percent or two percent, and then you can, you could start thinking in your mind, okay, well, everybody's, it's great, good for you.

01:18:05.800 --> 01:18:09.006
But you know, do you stand up in the crowd and go?

01:18:09.006 --> 01:18:09.447
That's.

01:18:09.707 --> 01:18:10.756
But that's crap.

01:18:10.756 --> 01:18:14.403
I I was tempted when I ran a room at pod fest.

01:18:14.403 --> 01:18:15.886
I was at.

01:18:15.886 --> 01:18:22.707
I was running a room at pod fest and this woman introduced herself and said I'm a top one percent podcaster and I was.

01:18:22.707 --> 01:18:28.305
I just was like in the back of the room so I did not well, well, we run.

01:18:28.426 --> 01:18:29.728
Well, listen, we really run.

01:18:29.728 --> 01:18:44.737
I mean and maybe I can only speak, maybe this is a United States perspective right now, so this may not be a global perspective, but we really we have gotten so afraid of failing or of being subpar or being average.

01:18:44.737 --> 01:18:56.384
I was just talking to somebody about this the other day, about LinkedIn, and, oh my gosh, if you follow anybody on LinkedIn, it is literally just ad after ad.

01:18:56.384 --> 01:19:05.229
It's just personal ads, personal ads after personal ads, and some of the groups that I run for the community that I manage, I had to shut off.

01:19:05.229 --> 01:19:11.353
I had to turn on post approval for every single post because all I was getting was ads.

01:19:11.353 --> 01:19:17.100
Like we weren't dialoguing in the, we weren't having chat anymore, it was just people advertising.

01:19:17.916 --> 01:19:31.484
And there's so much fear of being average Like I can't, I can't, I can't survive it if it's not the best, the most effective, the top 1%, and I kind of I'm wore out on that.

01:19:31.484 --> 01:19:34.625
Like you know what, this afternoon I'm going to do a lot of nothing.

01:19:34.625 --> 01:19:50.841
Listen, I've had a very long week that concluded very difficult last night, and it's okay if I don't, if I'm not max productivity on a Saturday or a Sunday, right, and just let it be, just let's.

01:19:50.841 --> 01:19:55.359
I'm super proud of our chat room in a lot of ways because they come every week.

01:19:55.359 --> 01:19:57.323
We have great conversations, is it?

01:19:57.323 --> 01:19:58.604
Are we, dave?

01:19:58.604 --> 01:20:01.355
Do we get hundreds of thousands of downloads?

01:20:01.355 --> 01:20:03.238
Would Spotify pick us up?

01:20:03.238 --> 01:20:06.023
Probably not, but I don't care.

01:20:06.023 --> 01:20:10.315
I like I keep showing up on saturday mornings because I like the people that are here.

01:20:10.315 --> 01:20:11.720
That's good enough for me.

01:20:11.720 --> 01:20:12.684
Are we a c?

01:20:12.684 --> 01:20:21.322
We might be a c minus most, most, hey, we're, we're top 2.5 but that's that's, that's crap.

01:20:21.402 --> 01:20:35.757
You can do that uh, applying the logic to history, dan says from uh, based on a true story podcastcom how many musicians haven't made new music for a long time but they're still in the top percent of listen to?

01:20:35.757 --> 01:20:36.661
Well, that's true.

01:20:36.661 --> 01:20:38.145
It's also radio's fault.

01:20:38.145 --> 01:20:40.614
Radio keeps playing god bless them really.

01:20:40.614 --> 01:20:44.382
Any song on back in black I do not need to hear ever again.

01:20:44.382 --> 01:20:46.938
I've heard them all to death but you're biased.

01:20:46.978 --> 01:20:52.585
because you listen to the oldie radio stations, you're probably not going over to the ones the kids listen to, right?

01:20:52.585 --> 01:20:58.046
So, you're a little, you're probably in your own echo chamber from a music standpoint.

01:20:58.086 --> 01:20:59.149
Yeah, that's true.

01:20:59.149 --> 01:21:04.807
But even that when they play new music they'll get a new song and like, they play it to death.

01:21:04.807 --> 01:21:06.381
I'm like, is there not another?

01:21:06.381 --> 01:21:07.703
They do to death, I'm like is there not another?

01:21:07.722 --> 01:21:10.217
they do, they know they definitely, they definitely are.

01:21:10.217 --> 01:21:20.164
Our 80s radio station plays the same, and I'll have to talk to eric k johnson about this, because he's the radio station's like hey, can we get a few new songs in there?

01:21:20.164 --> 01:21:27.543
Like it doesn't have to be, love is a battlefield and right and yeah, name any other 80s song that they play all the time.

01:21:28.225 --> 01:21:31.090
Yeah, don't get me started on radio, that's yeah.

01:21:31.090 --> 01:21:39.422
If you want to watch a really interesting thing and when I watch this I'm always like podcasting it's called Corporatefm.

01:21:39.422 --> 01:21:52.722
If you're on Amazon Prime you can watch it and it's just the history of radio and how they ruined it basically and how there's really nothing we can do as people to get it back, even though it's the people's airwaves.

01:21:52.722 --> 01:21:57.667
It's all greed and caca and poo and all that other fun stuff.

01:21:57.667 --> 01:22:01.085
But well, jim, what's coming up on Home Gadget Geeks?

01:22:01.836 --> 01:22:04.824
Gavin Campbell joined me actually two weeks ago because we were off.

01:22:04.824 --> 01:22:06.020
But Gavin Campbell joined me.

01:22:06.020 --> 01:22:08.743
We spent a bunch of time talking about home automation.

01:22:08.743 --> 01:22:10.603
He's kind of a home automation expert.

01:22:10.603 --> 01:22:15.167
We talked a lot about Home Assistant, which is a dashboard that you can use to do that.

01:22:15.167 --> 01:22:17.182
He is an expert programmer that as well.

01:22:17.182 --> 01:22:20.814
It's actually kind of an average guy episode with home automation.

01:22:20.814 --> 01:22:24.664
So don't be turned off by the credentials Gavin's a great guy.

01:22:24.664 --> 01:22:25.587
You can check it out today.

01:22:25.587 --> 01:22:27.979
Homegadgetgeekscom.

01:22:28.997 --> 01:22:29.261
Nice.

01:22:29.261 --> 01:22:32.922
On the School of Podcasting, I have literally like five different things I could talk about.

01:22:32.922 --> 01:22:34.796
It's just a matter of which one.

01:22:34.796 --> 01:22:45.577
There was a great, and we're going to bring it up today and we ran out of time, but there's a marketing report that came out about what's working and what's not working in podcasting, so I might talk about that.

01:22:45.577 --> 01:22:51.104
I might talk about one of the things and I should have asked you about this being that you deal with coaches.

01:22:51.104 --> 01:22:58.699
When people hire coaches, then get their advice and then ignore every word of it.

01:22:58.699 --> 01:23:01.485
That's a thing and apparently it happens a lot.

01:23:01.485 --> 01:23:22.247
Yeah, so I think I'm probably going to go with that, like how to work with a coach and how to figure out when you need a coach and why you need a coach, and things of that nature, Because really from now to the end of the year, I'm really focusing on making your show better, and so I was really happy when Podpage rolled out that survey, because I'm going to be doing one of those and things like that.

01:23:22.247 --> 01:23:23.158
So that's coming up.

01:23:23.458 --> 01:23:27.444
On the School of Podcasting, thanks to Dan over at BasedOnHisTrueStoryPodcastcom and Mark over at PodcastBranding.

01:23:27.444 --> 01:23:31.578
Thanks to Dan over at basedonastruestorypodcastcom and Mark over at podcastbrandingco.

01:23:31.578 --> 01:23:38.641
Thanks to one and only Jim Cullison from homegadgetgeekscom and I'm Dave Jackson from theschoolofpodcastingcom.

01:23:38.641 --> 01:23:43.817
If you're watching live, of course, like subscribe, ring the bell and we will say you.

01:23:43.817 --> 01:23:47.199
We'll see you next week with another episode of Ask the Podcast Coach.