WEBVTT
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Ask the Podcast Coach for July 27th 2024.
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Let's get ready to podcast.
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There it is.
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It's that music.
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That means it's Saturday morning.
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It's time for Ask the Podcast Coach where you get your podcast questions.
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Live you ready for a new tagline the home of free podcast stuff?
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What's the word I'm looking for?
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The home of free podcast consulting advice, maybe?
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something like that.
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I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only Jim Cullison from theaverageguytv.
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How are you, jim?
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Greetings, dave.
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Happy Saturday morning to you.
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It's always good to be here on Ask the Podcast Coach on a Saturday morning.
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Big thanks to everybody last week.
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But I did get some feedback that all those voices didn't quite make it a great show, like I mean, yeah, it was fun that we had everybody here, but I'm not sure the second half we delivered that much content.
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Well, the fun thing was running it through Cast Magic and having it go.
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Hey, I need to identify your speakers and you're like oh yeah, you really do, we really need that.
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So that that took some time, yeah, but yeah it was.
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Uh was fun, you know we've we've proved that you can have a lot of people on a call.
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But just well, but it may be one of those situations.
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Yeah, maybe one of those situations like this is the blab thing right, where you get all these people talking and then it's maybe not necessarily.
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At the end You're like, well, okay, we just didn't save any things.
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I don't know if you take very much away, it was fun, it was entertaining, let's just put it that way.
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Maybe not learning did.
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Looking back, I'm like, oh is I ran it through descript and then applied the studio sound and then didn't listen to it before I published it.
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Oh and it was, and I cranked it down to like 80.
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I'm like that should be good because remember we had some hiss problems and I was like, that'll fix that and then it came through and I loved the script but I was just like publish and go and then later I'm listening to it, I'm like, oh, that that was a little.
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It was a little harsh, it was a little too much studio sound.
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Yeah.
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So it was a little watered out.
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The other thing I'm getting used to is Buzzsprout, which is the new home of Ask.
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The Podcast Coach mixes your file down to mono, and the musician in me is like maybe I'm going to splurge for the magic mastering which would put it in stereo.
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What do you do?
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That needs stereo.
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You're not queen.
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What are you talking about, man?
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We need this in stereo.
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You know that guy's got doubling going on, that big giant voice.
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Are you swinging amps and stuff?
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on the microphones.
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You're not queen.
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Oh, my goodness.
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It's just weird yeah.
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Randy says it, Come on, man Stereo yeah.
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I know, are we going to do the coffee pour on?
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one side, we probably could yes, it is time, it is, we better do it.
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If you want a coffee pour you.
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Want it in stereo, doggone it For sure, and it would sound like this and, of course, that coffee pour is brought to you by our good friend Mark over at there we go, podcastbrandingco.
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The beautiful thing about Mark is he is a podcaster.
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I've used him on many of my pieces of artwork, and does this mean people can't hear me?
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Yes, are you sure I don't want to remove me?
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There we go, and you can.
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This is so Mark's probably like can you please work out the technology before you do my thing?
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But he's awesome.
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He's going to work with you and really let him do the marketing.
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Tell him about your show.
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Let him listen to a couple episodes so he knows what, uh really what you're going for and so that you can uh match your brand with what he's doing.
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And he's done over 500 artworks for people and he's just an amazing guy and you can find him over at podcastbrandingco.
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Tell him that Dave and Jim sent you and he'll say thanks because he's very polite, he's Canadian and I'm just here to tell you, if you look at Ask the Podcast Coach, I'm just off my tell you, if you look at Ask the Podcast Coach, I'm just off my game today.
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I really am.
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I'm just off my game.
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Podcastbrandingco, podcastbrandingco, podcastbrandingco.
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It's the place to go.
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Big thanks to our good friend.
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There we go To our good friend Dan Lefebvre over there.
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Based on a true story, based on truestorypodcastcom.
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If you haven't caught it yet, I think this week or it was in the last week he's in the last days of it, but Dahmer, first man in At Eternity's Gate, is what is covered on his this Week Stories and True Stories this Week.
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You might want to check it out today.
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He's a great podcaster, good content.
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If you're a movie geek, you might like it as well.
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Based on podcaster good content.
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If you're a movie geek, you might like it as well.
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Based on a true story, podcastcom.
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Dan, thanks for your sponsorship yeah, in fact dan gave us a question at least now I've learned how to show things that have been starred and he says question for for podcasters who do live shows, is it okay to be not great content for the podcast, as long as the content is great for the live show?
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hmm, that's a great question, if I do say so myself.
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So it was great, like, if you think about it, the people that were here live last week and we saw us all in our glory and you know that whole nine yards, but it it wasn't really the greatest content.
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That's why, at the end, I'm like did we, did we deliver value?
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What say you, jim collison?
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Because on one hand, well, I don't.
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Yeah, go ahead uncle marv in the chat room, by the way, they're saying I'm super hot and you're a little quiet.
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I don't do you have any audio controls?
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I don't think that's it or does it?
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yeah, for the record, we're going back to Ecamm next week.
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Everybody's like no, use this for four weeks.
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I'm like no, this is a test to see what.
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I recommend this and I already said yeah.
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Okay, you got to take some time to get to know this, but I'm like my goal is not to leave Ecamm.
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I love Ecamm and as I'm doing this and I'm like perfect, if somebody's on a pc, let's go over here.
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There isn't the separate.
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You don't get the separate track thing that you get in stream yard and things like that.
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So, but it's.
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It's definitely a cool tool, but I interrupted you.
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I asked you a question.
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No, no, that's fine, it's good.
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It's good, it's.
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It's all the things that are going on here.
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You know I don't want to take away from the folks that joined us last week Like I don't, you know, I didn't.
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I saw some comments in there.
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Uncle Mark apologized.
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I don't think.
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No, I don't think there's anything wrong with it and there's great entertainment value and I think Dan's question is a little tongue-in-cheek.
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You know we'll roll with that.
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Lots of entertainment value, some good learning for us.
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You know, every Sunday I kind of download with Ed Sullivan.
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We get together and have a conversation and we're talking about it, and lots of value for us, figuring some things out, and the audience gets to see it.
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I'm not sure in an audio podcast standpoint.
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It was great for them.
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You get to the end and it's just a whole bunch of voices, like you say, talking and we're trying to figure stuff out, Watching the video maybe, but I don't know if everybody watches video after the fact that way.
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They're usually coming to it for a reason to find something out or to learn something quickly.
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So entertainment, I think, quickly.
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So entertainment, I think, is it's what.
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I'm going to put that under, the.
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I'm going to put that under the.
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Uh, you know the, the label of entertainment.
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Would we want to necessarily do that every week?
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no no, I don't think so.
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Yeah, I don't think so I have I've turned you down.
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I've turned me up a little bit at least.
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On my roadcaster we're even now.
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But what it is is like the foo fighters do this a lot.
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They'll have, they'll bring a fan up on stage.
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I don't think they do it every show, but like one that's real famous on youtube is there was a guy that dave growl just called kiss guy because he had kiss makeup on and he was holding up a sign like can I play monkey wrench?
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Or something like that.
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And so when they got to that song they brought him up.
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He's like what's up, kiss Guy?
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And he's like do you know this song?
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And he gives him his guitar and the guy starts playing.
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It's like, man, this guy's pretty good and the guy got to play with a Foo Fighters.
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So you make an event.
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At that point it's like it's like it's not the norm.
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You're like, hey, I was there when kiss guy was there and so I don't know not to inflate it, but we might be sitting around three years from now.
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You know pod fest going.
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Remember that time when we had 12 people in the room.
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Well, certainly, as we think about recommendations, you are working through all of those bringing folks in.
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Folks could see that if you were going to do a show like that, where you wanted to bring a bunch of people in, it'd be valuable to see it from that perspective.
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So not that there's no value and not that it wasn't fun.
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I had a ton of fun doing it.
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The question was on the backside does it make the best podcast?
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Probably not.
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It was probably.
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You know most people are like, well, okay, that was interesting.
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That's not by the way, that's not right or wrong, that's just what is.
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In that sense, like I said, I don't know if we would want to necessarily do that every single week.
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I don't know, unless, unless that's the podcast.
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I'm going to say, if that was the thing, and now I'm messing up my noise gate because I can hear me breathe and oh my gosh, breathing people will tune out immediately if they hear me breathe.
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I'm not, I'm a robot, I don't breathe.
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There we go.
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Jody says much better, okay, awesome, very cool.
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So I do want to mention and I'm not getting well, I guess, if you use my affiliate link, if I put one in, but I'm listening to the Audience Is Listening by the one and only Tom Webster, and it could have been called it's a little guide to building a big podcast, and it could have been called your Baby Is Ugly, because a lot of it is just like hey, the reason your show isn't growing is because you haven't really figured out who your audience is.
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And he has there's so many bumper stickers because his wife is Tamsen, who has it's something about red thread.
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I forget the name of her book, but it's all about really knowing your audience.
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So I'm like what a dynamic duo these two are, and so it's I'm only into.
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I'm about three fourths of the way through chapter two and it it's just, and it's weird because a little bit like, uh, the book platform.
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I used to listen to that once a year or read, if you you know.
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So choose, because it's just going back to the basics of this is what good content is, this is what wow content is.
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And this is kind of again.
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First two chapters in, but I've already made three bookmarks where I'm like, oh, that's a good one, oh, that's another good one.
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And so he was talking about, and it was kind of funny how sometimes there are people that are popular that you just kind of.
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I'll give you an example one I don't get Lou Reed.
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I just do not get to me.
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I'm like, oh, and when I watch documentaries I'm like, oh, he was amazing, because he was out of his mind on smack, like he's, you know, he's, look, he's untalented.
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Oh, now he's an untalented junkie, oh, okay.
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And I just, besides, take a walk on the wild side.
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I just don't get Lou Reed.
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And he said there are people like that that you go, I just don't get it.
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And he said one popular one is Bon Jovi, and so that, and again, if you know me, if you get me thinking, I'm like that's a good thing.
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So I actually had to stop the book because I kept distracting myself, like why is Bon Jovi popular?
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And it dawned on me, number one have you seen?
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Do you have Hulu, jim?
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Have you seen the?
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Do you have Hulu, jim, mm-hmm?
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Have you seen the docuseries on Bon Jovi?
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No, I haven't watched it.
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It is the world's longest trailer ever.
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Look, this is where, kind of having a toe in marketing.
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About halfway through you go, oh, I get what this is, because the whole thing is like will he sing again?
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Is his voice going to end.
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And I'm like, of course it is, and he's going to probably do one last tour, oh for sure, then that's the one that you'll have to buy tickets to.
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But the first episode is like look here's John, he's cute, he's really cute.
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Oh, look here's John on a bus.
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Here's John smiling with a hat, look here's John smiling with sunglasses.
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And I'm like, okay, so that'll bring in the female in theory Number two they brought in a really good guitar player because, like doing this morning, I'm researching Bon Jovi lyrics and there was, because I mean, when I was in my 20s he was really popular.
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But now this is not Shakespeare, jim, but let me read to you some lyrics and I'm honest, I'm going to pull this into podcasting.
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In a second there's a song called Shot Through the Heart, which number one shows how John likes to repurpose things, because that was also, whatever you Get Love A Bad Name.
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That's the first line of that song.
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But this was off the first album and it said Would you be content to see me crying?
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After all those little games you put me through, after all I've done for you, you're lying.
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Wouldn't it be nice to tell the truth?
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Didn't somebody say You're going to take a fall.
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I gave you everything.
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And now here's the curtain call and I'm shot through the heart as I lay there alone in the dark, through the heart.
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It's all part of the game that we call love.
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Now picture that through the ears of a 13 year old girl.
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Oh yeah, and you're like, oh.
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So you write relatable lyrics, which is knowing who your audience is, and I went oh my God, you know what Bon Jovi is.
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He's Taylor Swift.
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Before there was Taylor Swift.
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I was going to say that yeah, yeah, well, they all are, they all are yeah, and so you know.
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And then Foreigner.
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I want to know what love is.
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Oh yeah, right, I mean, come on, there's tons of breakup songs.
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Yes, and they're all popular.
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Because we all break up right and we're all sad during those breakup times.
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We need the music to get us through it.
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Oh yeah, no, they're definitely, that's definitely.
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But Bon Jovi had a lot of things going for it.
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I mean, the looks helped, right, and of course, you know, there's a lot of marketing that we don't see when it comes to local events and getting things and getting invited on other people's programs and doing some of those kinds of things.
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And then there's word of mouth and then there's a little bit of luck.
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Yeah, yeah, there's always a little bit of luck.
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Well, the other thing was because this is back for backing tracks.
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I've seen him twice.
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He was on a Monsters of Rock tour, literally at the end of my street with Van Halen and, I think, the Scorpions and a bunch of other people.
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The guy's got talent, the band is talented and he's got the whole Bruce springsteen telling stories in between songs and stories always work, so that's always fun, yeah, uh so, but it was just so.
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But really the bottom line is if you and this is what tom is kind of saying make the podcast your audience wants to listen to and I know that's kind of a duh, but sometimes we make the podcast that we want to listen to, and you know, and then we hope there are other people like us well, I mean, there's certainly.
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There are ways of making a podcast, like doing it saying, okay, everybody, I need to design it and do it this way because that's what's popular.
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Plenty.
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Every single true crime podcast is that way, every single one of them.
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They all heard Serial and then they all tried to recreate Serial.
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I've been listening to the Wall Street Journal daily.
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They do a twice daily podcast, 15 minutes as a recap of the news.
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They just ripped off NPR.
00:16:23.799 --> 00:16:36.232
I mean it could not be more formulaic of you know, they'll do a new segment and then there's a little fancy music in between.
00:16:36.232 --> 00:16:37.863
You know, and then you move on to the next thing.
00:16:37.863 --> 00:16:40.087
Right, it's a formula.
00:16:40.087 --> 00:16:59.250
You can do a formula podcast and the sweet spot would be to do a formulaic podcast where you like doing the formula, because you do those kinds of things long enough and if you don't like them, you start resenting them and then you start delaying, like I don't want to work on this podcast.
00:17:00.379 --> 00:17:05.833
Now, if you're getting paid to do it, that adds a whole new set of motivations to it.
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Like there are things I would never do at work but I get paid to do them, so I am motivated because they pay me to do those things.
00:17:14.171 --> 00:17:33.513
So I think if you're doing this, if this is your gig and you're doing this and you want to follow a formula, if you don't like the formula, I'm not sure you're going to last very long doing it, especially if it's not pulling the numbers or the money or whatever it is that you think it should be pulling.
00:17:33.513 --> 00:17:35.505
You're just going to burn out on it.
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This is dumb.
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Why am I doing this?
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I just think there's some caveats in there.
00:17:44.703 --> 00:17:45.988
If you like it, you'll last longer.
00:17:45.988 --> 00:17:46.839
I think yeah.
00:17:46.839 --> 00:17:51.571
Craig says, if you bend too much, you know to please your audience, then you might snap.
00:17:51.720 --> 00:17:55.868
Yeah, it's got to be something you want to do and that's kind of the thing where it's kind of tough.
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I mean, we've had people give us feedback on this show and we're like, oh, that's a great suggestion.