Oct. 5, 2024

Podcasting Insights: From Cryptocurrency Challenges to YouTube Strategies

Podcasting Insights: From Cryptocurrency Challenges to YouTube Strategies

Send us feedback/questions via Text What if your favorite podcast platforms aren’t as committed to supporting you as you think? Uncover the technical challenges podcasters face with live streaming on platforms like Facebook and LinkedIn, and why YouTube remains the reliable choice. Sponsors: Podcast Branding - podcastbranding.co Based on a True Story - basedonatruestorypodcast.com Featured Supporter: Jodi KrangleCheck out her show: Audio Branding the Hidden Gem of Marketing Podcast Hot Sea...

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Send us feedback/questions via Text

What if your favorite podcast platforms aren’t as committed to supporting you as you think? Uncover the technical challenges podcasters face with live streaming on platforms like Facebook and LinkedIn, and why YouTube remains the reliable choice.

Sponsors:
Podcast Branding - podcastbranding.co
Based on a True Story - basedonatruestorypodcast.com

Featured Supporter: Jodi Krangle
Check out her show: Audio Branding the Hidden Gem of Marketing

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00:14 - Technical Challenges in Podcasting Platforms

08:05 - Analyzing Audience Retention and Growth

21:54 - YouTube Channels and Lifestyle Podcasts

28:04 - Average Consumption Rate

31:05 - AI Tools Got Me Zero Reults

38:56 - Podcasting 2.0

39:58 - [Ad] Audience Connection

40:47 - (Cont.) Podcasting 2.0

51:27 - Challenges of Cryptocurrency and Podcasting

56:35 - Promoting Podcasts With YouTube Jazziness

57:23 - Thank You For Your Support

59:52 - Importance of Audio Quality in Podcasting

01:12:20 - Negotiating Pricing in Podcasting

WEBVTT

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Ask the Podcast Coach for October 5th 2024.

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Let's get ready to podcast.

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There it is.

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It's that music.

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That means it's Saturday morning.

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It's time for Ask the Podcast Coach, where you get your podcast questions answered live.

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I'm Dave Jackson from the School of Podcasting.

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What is up with my voice today?

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I sound like Peter Brady Fromtheschoolofpodcastingcom.

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Joining me right over there is jim cullison from theaverageguytv.

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Jim, how's it going, buddy?

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greetings, dave.

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Happy saturday morning to you.

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Always good to be here, maybe on the last gasp of summer here.

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Yeah, it's.

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I think it's still a little warm in a lot of places, but it's cool here.

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Welcome to Ask the Podcast Coach.

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Yeah, I woke up this morning, went out and it was like oh, I think I need a coat of some sort.

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Well, don't put the coat on for too long.

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They're expecting like 95 to here today.

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Yeah, I don't think summer is completely over yet For some people.

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They really love that.

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I'm not a big fan.

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I'm ready for fall.

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Yeah Well, I just was notified by Ecamm that we're not going live on LinkedIn.

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I actually reconnected that this morning, so yay, technology which is why you always go to askthepodcastcoachcom slash live, which thankfully is YouTube, and that doesn't seem to have an issue, and I just realized.

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Here's the interesting thing about Ecamm is you end up with 5 million windows out and apparently somewhere along the way I have closed the chat window.

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So I'm looking for our awesome people that are in the chat window and I see interview chat.

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Here we go, comments and reactions.

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There's the chat room Excellent, because I was getting all worried.

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Here we go, comments and reactions.

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There's the chat room.

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Excellent, because I was getting all worried, and when I get worried there's one way that'll calm me down.

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That's, of course, with an awesome hot piping cup of java, of whatever that stuff is.

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Jim is pouring.

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It was so weird you were pouring without sound effects.

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I was like how does that work?

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Is it really a pour?

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If you don't hear it?

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Yes, but that is brought to you by our good Mark over at podcastbrandingco, because they see you before they hear you, and Mark is an award-winning podcast graphic artist and he's a podcaster which it's two for the price of one, so you don't have to explain to him what the heck is a podcast and he's going to make you look amazing.

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He's done a lot of my artwork, my latest one Hot Seat I love, with the flaming blue Yeti on the chair, and he's going to sit down with you one-on-one and make sure that your branding is in alignment with your show, which includes your website, everything else and if you're like Dave, I don't even have a website, well, mark can help you with that.

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In fact, if there's anything that you're going to have in front of the audience, mark's the way to go.

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He's going to make you look really professional and just make sure that everything's in alignment with your brand.

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You're not going to get that on some guy on Fiverr.

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There's only one place to go and that is, of course, podcastbrandingco.

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About choked to death over here.

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Big thanks to our.

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You ever have that Just in a it just like all of a sudden just comes out of you.

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Yes, big thanks to our good friend, dan LeFebvre over there.

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Based on True Story, based on truestorypodcastcom.

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This week he has historical events and premiere Alexander 61, black Hawk Down and the Social Network.

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Those are available and Dan always does a great job, spends a ton of time, gets great guests and does a lot of research.

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So if you're looking for something new to listen to, he's a good friend of the podcast.

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Check him out today.

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Based on a true story basedonatruestorypodcastcom.

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And Dan, thanks for your sponsorship.

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And I'm seeing in the chat room that the LinkedIn thing is a LinkedIn thing, not so much an Ecamm thing, and it's the term I'm seeing thrown around.

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A lot is wonky, it is wonky.

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Listen.

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The Facebooks and the LinkedIns and the Xs or Twix or Twitter or whatever you want to call it, the Instagram, they're not exactly sure if they really want to support podcasters live streaming, let's just.

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I mean, I know that's not a lot of people are saying that, but I just get this feeling, especially facebook, like they're always messing around with the interface and we do, and then we don't, and then I don't know, and and then it works, and then it doesn't work, and I just get the feeling either either that's one of two scenarios.

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There's an internal battle going on in these organizations whether they're going to support it or not, or they throw some resources at it, then they stop looking at it.

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Then they decide, oh, we need to do some updates.

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Then they break it in doing the updates and you just it's.

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They want to do it, but they don't want to give it enough resources.

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It doesn't work.

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Half the time I hear people complaining on Facebook and the podcasting groups.

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That seems to be the number one complaint getting live streaming working to these platforms.

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I'm just not sure they're 100% committed to it.

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Youtube, on the other hand, doesn't seem to do anything and it just seems to work.

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And maybe that's the key is stop messing with it, get it working and then leave it alone well, I thought it might have been a libsyn thing, because libsyn had a way to post your stuff to facebook and it would break on a regular basis and eventually the developers would get over and do that and I was like, well, maybe it's a libsyn thing, until I came to pod page and then it's the exact same thing.

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Like you said, facebook will change something and, by the way, they're not going to let you know we're changing things, so your stuff is going to break it.

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Just all of a sudden you go into your inbox and everybody is, hey, it didn't post to Facebook, to where I want to go.

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Okay, thanks for letting me know, and they really freak out and I always want to go.

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Have you ever heard of this?

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It's a strategy.

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It's called copy and paste.

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You can copy the link to your episode on your website, put it on Facebook and there you go.

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But it's no, it has to be automated, it has to be.

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And what gets me is how much time there was somebody wanted PodPage to integrate with makecom, which is basically Zapiercom, with a little cheaper price tag, and blah, blah, blah.

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And we're like, well, we don't integrate with makecom right now, we integrate with Zapier but not makecom, and the amount of time he was spending trying to, and I'm not like, look you, do you?

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But I see people do this, not even just, but just the amount of time we spend trying to automate something, when if we just did it manually would be like a fraction of the time.

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Like I'm going to spend 15 hours troubleshooting this automation, where you can copy and paste a lot of things for 15 hours, and I just go really, can we not Like this doesn't work that way.

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And they were just like well, yeah, but I wanted to.

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I just want to click first of all.

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And now with AI, but I mean, they get the stuff and they just want to click a button and have it go everywhere.

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And I get that.

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Why wouldn't you want that?

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Except that not every platform is the same what works on Twitter may not work on LinkedIn and vice versa.

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So it's just I just see people spending hours of time troubleshooting things that I'm like you do know, if you did this manually, it would take seconds, not even minutes, seconds to fix.

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So that's always interesting.

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I do have this is the same old, but it was just one of those things that I always sound like I'm anti-YouTube and I just want people to go in with their eyes open, right?

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So this guy came on and he said I looked at my audience retention at YouTube and I was like, oh, that's a good way to start a thing.

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And he says I couldn't say what is on usual podcast platforms, but that's not a metric that anyone else can check for.

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Well, nope, sorry.

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You can see at least your percentage completed on Apple Podcasts if you go to podcastconnectapplecom or if you go to the dashboard for Spotify for podcasters.

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It says it feels discouraging because what that means in effect?

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Oh, he says my typical audience retention is around 25%.

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Now, I'm an old teacher, so to me 60% is a D and anything beneath that is yeah.

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So it feels discouraging because that means, in effect, that only two or four people on average are actually listening to the whole way through.

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My philosophy has always been if I get double digits on my listeners for an episode, then the effort to make the episode was worth it.

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But I guess in my mind I assumed a view meant that folks were listening for longer than three to five minutes.

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Well, I wish I knew if somebody knows what the actual spec for a view is on YouTube.

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I think if you go to a video, it counts as a view.

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I think if you just sniff it, it makes me doubt my numbers that Spotify gives me.

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Spotify counts a play or a download on a stream that's longer than 60 seconds.

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Again, until now, I assume that folks were listening for longer than 60 seconds, but if YouTube is an indicator, are they really just clicking away for a few minutes?

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Well, keep in mind that YouTube stats are different than Spotify stats, so it's two completely different platforms.

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It leaves me wondering how accurate is this metric, which I love that?

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Well, surely it can't be that people are only listening to 25% of my stuff on YouTube?

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No, it can.

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I remember at Libsyn I'd have people like, hey, it's been a week and I don't have any downloads.

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And I'm like, yeah, that's because you don't have any downloads.

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That's just the way it works.

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Is this typical for more YouTubers?

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Does this mean I should change my format, since it's not keeping people engaged?

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There's a novel idea.

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Am I overthinking it?

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Maybe a little, but not.

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You're headed in the right direction.

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I avoided looking at that stat for a long time.

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That right there is.

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I don't understand this.

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I'd rather think I'm good than look at the stat to see if maybe I'm boring the bejesus out of people, because I knew it would leave me feeling dejected.

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So I'd rather live in my own Joker world, where my fantasy world where I'm great, than actually make something great.

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I want to find a way to use this information in a constructive way To answer any basic questions you might have about the podcast and its format.

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I run a read-along book club podcast.

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We'll cover on average, three chapters of a book per episode.

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We'll cover on average three chapters of a book per episode, more if the chapters are short.

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Episodes average more or less an hour.

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New episodes every two weeks and I just thought well, if you look at our show here, I don't know what our percentage is, but it's not anywhere near what it is on audio.

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Audio just outperforms in terms of completion percentage, like it just spanks YouTube because YouTube come here, it bends it over its knee and just spanks it and says I don't know what's going on at YouTube, but you're going to have people listening longer on an audio format.

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So what's a different?

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It's a different environment.

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I mean it's a different listening environment.

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I think people come to YouTube differently than they come to their audio podcasts.

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I mean I think in most cases you've got folks listening on a walk or in a workout or on a drive.

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I think they've planned to listen to it in most cases and so you're there for them to get you through this time mowing the lawn, whatever.

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I have guys that ping me all the time from their lawnmowers that say I'm listening to you on Home Gadget Geeks on my lawnmower.

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So I think the audio side of things has a whole different listening experience than a YouTube does.

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Now YouTube is trying to change that.

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I mean, they're making a, they're trying to make a run at hey, come here to YouTube and get your music here or get your whatever.

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Right to do that.

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But I just think lots of folks go to YouTube to figure stuff out.

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Or and I've got some subscribers where I watch I'm very interested in some of the work that they're doing on a regular basis, so I watch that.

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I'm very interested in some of the work that they're doing on a regular basis, so I watch that.

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But I think that I just think the viewing experience is different.

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And long play podcast on YouTube, I mean, do people listen to them or watch them?

00:12:35.332 --> 00:12:37.543
Yeah, are they going to?

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Are they going to get big numbers?

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Unless you're a solid niche and you can gather people that are super excited about your content, I think it's an uphill battle.

00:12:50.525 --> 00:12:51.466
I'm not saying you can't do it.

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Critical Role did it right, rogan does it, so there are some who do it right.

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It's, it is possible.

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But, man, you better be good Like.

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You really got to have your.

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You really got to and I don't know if it's much as the content is, it is matching your content to your audience, getting your audience super excited about whatever.

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Whatever that is, and whether it's role-playing games or smoking dope with Rogan, I think you just got to match your show to your audience and find them there.

00:13:24.984 --> 00:13:32.025
I think, dave, we still are relying way too much on we hear this, I hear this phrase all the time.

00:13:32.025 --> 00:13:38.948
Well, youtube's the number two search engine, so people should just I'm going to go there and it's going to be great.

00:13:38.948 --> 00:13:40.649
I don't know.

00:13:40.649 --> 00:13:42.070
No, I don't think any of that.

00:13:42.070 --> 00:14:09.268
You've got to do the hard work to draw people to your channel and get folks in and doing stuff Like you got to, you still got to pull them, do some legwork, and we say this all the time but get a little lucky, yeah, get a little lucky, catch something.

00:14:09.841 --> 00:14:16.787
And then when this actually I think this is where a lot of podcasters go wrong is that they catch a break.

00:14:16.787 --> 00:14:19.307
They don't see it as a break.

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They get super busy with their audience or whatever it means more work, and they're like I can't do all this work and then that wave goes away pretty fast.

00:14:28.624 --> 00:14:32.947
And when the when the sun is shining, it's time to make hay.

00:14:32.947 --> 00:14:49.048
And when you're busy with your audience, when you're getting a lot of emails or a lot of engagement or whatever don't mistreat that, as I'm doing too much support or I don't have time for all of this well, oftentimes that's what it takes to get them drawing a lot.

00:14:49.048 --> 00:14:54.811
You're gonna have to give it a lot of your time to if that's what you're looking for I'll be interested to see right now.

00:14:55.192 --> 00:14:55.960
I saw it this week.

00:14:55.960 --> 00:15:02.690
Somebody posted a screenshot the I don't even hayley something, the hock to a girl, the.

00:15:02.730 --> 00:15:02.789
Hak.

00:15:02.809 --> 00:15:04.393
Tua girl was number three.

00:15:04.393 --> 00:15:13.690
It was like Joe Rogan, the Daily, and then Hak Tua girl and I was like all right, so she's got an audience right now.

00:15:13.690 --> 00:15:15.543
The question is, can she keep them?

00:15:15.543 --> 00:15:16.365
I have yet to listen.

00:15:16.365 --> 00:15:19.251
I want to go listen just to hear what she's doing.

00:15:19.251 --> 00:15:24.062
But I was like, all right, you're on minute two of your 15 minutes what?

00:15:24.082 --> 00:15:25.203
are you going to do with it?

00:15:25.203 --> 00:15:39.995
It's a great example, though, of someone who's riding the wave, who didn't shy away from it, who didn't, who is probably in her schedule, has probably blown up to.

00:15:39.995 --> 00:15:42.375
She's not getting any time for herself.

00:15:42.375 --> 00:15:43.216
She's on media.

00:15:43.216 --> 00:15:47.145
I mean, she was on the show, she was in media, she was doing all these these things.

00:15:47.145 --> 00:15:48.590
She's got her own podcast now.

00:15:48.590 --> 00:15:53.791
Right, I haven't listened to either, so I don't know what the content is, but that's taking advantage.

00:15:53.791 --> 00:15:57.666
I mean, there's a break, and that's taking advantage of a break.

00:15:57.666 --> 00:15:58.908
That listen.

00:15:58.908 --> 00:16:16.389
We talk about the kelsey brothers all the time, jason and, yeah, the other guy, travis that that could have gone a completely different direction if the chiefs and the eagles don't go to the super bowl oh yeah nobody knew who jason kelsey was, outside of anything.

00:16:16.469 --> 00:16:23.905
And then travis, of course, states the most famous singer in the world, but that could have gone a completely different direction.

00:16:23.905 --> 00:16:27.530
There were, they were doing it, and a couple big events came along.

00:16:27.530 --> 00:16:35.289
And even before, before travis, it was big, it wasn't that big, but my daughter didn't know about it.

00:16:35.289 --> 00:16:36.995
Now she does right.

00:16:37.034 --> 00:16:39.741
so and if he wasn't dating taylor swift?

00:16:39.741 --> 00:16:43.629
That's another aspect of that whole show that sent it.

00:16:46.320 --> 00:16:46.721
Yeah, over the top.

00:16:46.721 --> 00:16:51.091
But you have to think like his life has radically changed.

00:16:51.091 --> 00:16:52.726
I mean, he was pretty famous before.

00:16:52.726 --> 00:16:56.208
Now he's uber famous.

00:16:56.208 --> 00:16:58.626
Right, his life's completely changed.

00:16:58.626 --> 00:17:02.370
He can never do what he used to do publicly anymore.

00:17:02.370 --> 00:17:04.346
It's just not ever going to happen.

00:17:04.346 --> 00:17:10.048
So you got to be willing to say okay, most people can't handle that kind of fame.

00:17:10.048 --> 00:17:12.365
They flame out pretty fast.

00:17:12.365 --> 00:17:13.248
They get in there.

00:17:13.248 --> 00:17:17.851
Look at everyone in Hollywood drugs and alcohol.

00:17:17.851 --> 00:17:22.204
It's just you're like they should have all this money, they should be so happy.

00:17:22.204 --> 00:17:29.613
Do you realize that the kind of pressure and the comments people about you and it's brutal I don't.

00:17:29.692 --> 00:17:33.248
There's a young singer whose name is escaping me.

00:17:33.248 --> 00:17:50.241
Somebody will throw it in the chat room, but she's basically freaking out because when you're uber famous and I guess I think she was a child star on whatever some nickelodeon thing and now she's super popular and she basically said, hey, there's, don't just come up and touch me and don't.

00:17:50.241 --> 00:17:51.949
I know I don't have to take a selfie.

00:17:51.949 --> 00:17:56.810
She's like I love my fans, but and she's just freaking out because she's, I guess she's uber famous at this point.

00:17:56.810 --> 00:17:59.026
And so then she got flack.

00:17:59.026 --> 00:18:01.949
Hey, no, like you wanted fame, here it is.

00:18:01.949 --> 00:18:06.711
You wanted fame, here it is, and this is what you have to do now.

00:18:06.711 --> 00:18:06.917
And she's.

00:18:06.917 --> 00:18:09.045
And then they, everybody wanted to know who she was voting for and she was very trying to.

00:18:09.045 --> 00:18:09.519
Like you know what?

00:18:09.519 --> 00:18:16.065
It doesn't really matter who I'm voting for, what matters is that you vote, go out and register, everybody vote, and they just wouldn't let it drop.

00:18:16.065 --> 00:18:17.127
And so it's just one of those.

00:18:17.127 --> 00:18:18.291
Well, you want to be famous.

00:18:18.291 --> 00:18:21.526
Congratulations, because you can't turn that off.

00:18:22.307 --> 00:18:24.712
It's once it's on I mean you can ruin your own fame.

00:18:24.712 --> 00:18:27.144
Plenty of them have, right, plenty of them have.

00:18:27.144 --> 00:18:29.410
But yeah, it's just a little bit.

00:18:29.410 --> 00:18:30.531
I mean I always say be careful.

00:18:30.531 --> 00:18:33.645
What you wish for, be careful for that I.

00:18:33.645 --> 00:18:41.281
I like the consistent, nice community having some influence in that.

00:18:41.281 --> 00:18:42.444
That's the area I like.

00:18:42.444 --> 00:18:45.733
I'm solidly average and I'm okay with it.

00:18:45.733 --> 00:18:48.602
I am absolutely okay with it.

00:18:48.602 --> 00:18:51.948
That's where I like to be solidly average, stephanie got it.

00:18:52.108 --> 00:19:01.721
Chapel rome rone oh yeah I've never heard a song you have, you just don't know you have yeah, yeah, but I thought that was interesting.

00:19:02.162 --> 00:19:08.082
John says hayley, mrs tua wasn't bad as an interviewer Without a guest.

00:19:08.082 --> 00:19:09.044
It lacks a little.

00:19:09.044 --> 00:19:11.028
A couple other things here, randy.

00:19:11.028 --> 00:19:12.231
Thank you, randy Black.

00:19:12.231 --> 00:19:16.929
Youtube views are counted after only one second, so 1,001.

00:19:16.929 --> 00:19:19.513
So at that point it's hey, welcome to.

00:19:19.513 --> 00:19:20.021
Okay.

00:19:20.021 --> 00:19:22.470
Well, that's a view that's interesting.

00:19:22.470 --> 00:19:26.784
So's why you, when you get a view on youtube, you're like I don't understand.

00:19:26.784 --> 00:19:31.960
I have 5 000 views on youtube, but I've only got 36 listens on my podcast.

00:19:31.960 --> 00:19:37.372
Well, there's a big difference between hey, what, okay, and a minute in speaking of youtube.

00:19:37.413 --> 00:19:41.054
One of my favorite youtubers and yes, he's a youtuber, doggone it.

00:19:41.054 --> 00:19:43.340
Yes, it's a podcast, but I discovered him on youtube.

00:19:43.340 --> 00:19:46.848
I watch his stuff on youtube because it's fun to watch him throw boxes.

00:19:46.848 --> 00:19:48.451
Youtube is very competitive.

00:19:48.451 --> 00:19:50.884
The one and only Bandrew Scott from Podcastage.

00:19:51.546 --> 00:19:52.709
Youtube is very competitive.

00:19:52.709 --> 00:19:57.611
You need to make content tailored to people's expectation on the platform.

00:19:57.611 --> 00:19:59.617
Yeah, it's competitive.

00:19:59.617 --> 00:20:03.484
That's when people are like there's so many people on YouTube, I'm like yeah, yeah, there is.

00:20:03.484 --> 00:20:04.165
Think about that.

00:20:04.165 --> 00:20:18.202
I have a slide where for every 2,000 blog posts, there is one podcast and I have a picture of Cleveland Brown Stadium, or, as we call it, the factory of sadness and it holds.

00:20:18.202 --> 00:20:18.785
I forget.

00:20:18.785 --> 00:20:22.625
I think it's 37,000 people and I go great.

00:20:22.625 --> 00:20:33.144
So if there were 37,000 people in people in this, I said if we could have all the podcasters go to the 50 yard line, it's less than 20 and I'm like, so which one is easier to be found in this giant pool?

00:20:33.144 --> 00:20:36.772
Now, that again I always sound like I'm anti-youtube, but I'm not.

00:20:36.772 --> 00:20:41.913
Just, if you want to be there and you love it, then do it, but it's just going with your eyes open.

00:20:41.980 --> 00:20:45.471
That's all I'm saying here's the crazy thing about YouTube, right?

00:20:45.471 --> 00:20:47.387
So I'm watching this guy's channel.

00:20:47.387 --> 00:20:51.525
His name is James Condon and that's the name of his channel.

00:20:51.525 --> 00:20:58.365
James Condon it's just his name and he does generator teardowns on a fairly regular basis.

00:20:58.365 --> 00:21:15.143
So once a week he gets a donated generator from a listener, or he finds somebody sends him one that they found in a garage that's all rusty and it doesn't work, or the gas tank hasn't been emptied in four or five years or and he's got to completely rebuild it.

00:21:15.143 --> 00:21:17.369
He once a week.

00:21:17.369 --> 00:21:23.307
All he does is tear down and put back together and get generators working and tests them and he his the video.

00:21:23.307 --> 00:21:24.309
He's got a lift in his garage.

00:21:24.309 --> 00:21:25.401
He's doing this in his garage.

00:21:25.401 --> 00:21:30.612
He's got a lift so he can get the generator up in the air to see it, so he doesn't have to bend over to do it.

00:21:30.612 --> 00:21:32.682
His his video.

00:21:32.682 --> 00:21:36.611
Stuff is not particularly I mean he could do better, but it's.

00:21:36.611 --> 00:21:38.354
It shows what he's doing and stuff.

00:21:38.354 --> 00:21:48.634
It's 194,000 subscribers to a channel that tears down, fixes generators.

00:21:49.359 --> 00:21:53.531
This is a couple things that he does really well.

00:21:53.531 --> 00:21:58.788
One is he actually creates content, right, he gets stuff out on a regular basis.

00:21:58.788 --> 00:22:00.906
Two, he's interesting.

00:22:00.906 --> 00:22:03.025
He's doing the work.

00:22:03.025 --> 00:22:07.259
Three, he's super helpful to his listeners.

00:22:07.259 --> 00:22:13.126
Like he lists, he says, hey, I got comments about this or about that and I'm going to see super helpful with it.

00:22:13.126 --> 00:22:15.366
And four, he's found his niche.

00:22:15.366 --> 00:22:28.650
I mean, you cannot get any farther down than generators, and this is anything from the small ones, not the big giant ones, but the maybe like 10 or 12K.

00:22:28.650 --> 00:22:33.462
So it now I'm I wasa generated guy in the military and so I'm interested in this.

00:22:33.462 --> 00:22:46.282
So I came across it and but Dave, 100, 194,000 subscribers, the video I'm watching, he the one I released, or the one I released, or the one I was watching this morning, just watching this morning.

00:22:46.282 --> 00:22:47.586
It's in my YouTube thing here.

00:22:47.586 --> 00:22:53.727
It's got 189,000 views and it was released a month ago and some of his videos are a quarter of a million.

00:22:54.489 --> 00:23:00.426
So yeah, I need to start putting stuff back on YouTube.

00:23:00.426 --> 00:23:13.211
I mean, this right now is really the only thing I do and I just I don't know what got in my mindset, but, like I did a thing on Facebook, I uploaded this video and I was explaining how I had my guitar out and I said a good co-host.

00:23:13.211 --> 00:23:14.836
I said, is like rock and roll?

00:23:14.836 --> 00:23:19.285
I said, because you don't you need a little tension, somebody that doesn't think exactly like you.

00:23:19.285 --> 00:23:22.368
So I played a note that's like it's a band or's a guitar play.

00:23:22.368 --> 00:23:24.111
I played a d and an e at the same time.

00:23:24.111 --> 00:23:29.096
I'm like it makes you want to, and when you then play the chord, you're like, oh, so it's tension and release.

00:23:29.096 --> 00:23:31.507
And somebody said why didn't you throw that on youtube?

00:23:31.507 --> 00:23:35.867
And I was like, yeah, I guess I could have, because I'm starting to see more and more people just talking into a camera.

00:23:35.867 --> 00:23:36.569
It's not.

00:23:36.569 --> 00:23:42.068
It doesn't have to be super duper, that whole nine yards yeah, craig says he's got a diesel generator that overheats.

00:23:42.108 --> 00:23:43.230
Need to check out that channel.

00:23:43.230 --> 00:23:45.334
Here's where it goes against the grain.

00:23:45.334 --> 00:23:46.075
It's not a how-to.

00:23:46.075 --> 00:23:49.309
He's not saying he's showing you what he's doing.

00:23:49.309 --> 00:23:51.748
He's not saying here's how you do it.

00:23:51.748 --> 00:23:56.050
He's just showing you oh okay, the carburetor's bad, I'm going to rebuild it.

00:23:56.050 --> 00:23:56.771
And he just does it.

00:23:56.771 --> 00:23:58.462
It's not like this is how you do it.

00:23:58.462 --> 00:23:59.183
Tear it.

00:23:59.183 --> 00:24:00.905
Have to watch him.

00:24:00.905 --> 00:24:04.652
You're going to watch him do it kind of thing, or you might get some ideas around it.

00:24:04.731 --> 00:24:12.361
So another one, and I have to look him up.

00:24:12.361 --> 00:24:13.461
But another one I watch this farmer.

00:24:13.461 --> 00:24:14.782
He's not very far away, maybe about two hours into Iowa for me.

00:24:14.782 --> 00:24:19.346
His name is Cole and his his channel's Cole the Corn Star and he has the cheesiest isn't that great?

00:24:19.346 --> 00:24:21.308
He has the cheesiest intro.

00:24:21.308 --> 00:24:26.354
He's hey, everybody, this is Cole the Corn Star, right, and it's super dorky.

00:24:26.354 --> 00:24:30.981
He gets this dude gets some views and all he.

00:24:30.981 --> 00:24:35.131
He took over his grandpa's farm and it was a mess Like it was, just it was.

00:24:35.131 --> 00:24:41.467
There was junk everywhere and he spent five years cleaning it up and that's what his program is about farming.

00:24:41.467 --> 00:24:48.096
He's literally you're watching the corn grow with him, right, I mean, it's you.

00:24:48.096 --> 00:24:54.090
It's about farming and fixing farming equipment and what's going on in his life and I do.

00:24:54.351 --> 00:24:58.263
I think certainly the How-To channels do really well on YouTube as well.

00:24:58.263 --> 00:25:01.550
If you can go in there and say, hey, I've got this dryer.

00:25:01.550 --> 00:25:04.165
The motherboard has gone out in the dryer.

00:25:04.165 --> 00:25:04.788
I need to.

00:25:04.788 --> 00:25:05.594
How do I fix this?

00:25:05.594 --> 00:25:07.421
There are people who will tell you how to do that.

00:25:07.421 --> 00:25:10.185
Cars it's giant with cars that way.

00:25:10.185 --> 00:25:12.369
So I it's it is.

00:25:12.369 --> 00:25:14.513
I just find it interesting.

00:25:14.574 --> 00:25:20.266
A lot of folks are doing lifestyle podcasts that are just doing really, really well.

00:25:20.266 --> 00:25:23.750
I think the key one they don't read.

00:25:23.750 --> 00:25:26.173
I mean, they don't take their comments seriously.

00:25:26.173 --> 00:25:28.375
Right, because you will.

00:25:28.375 --> 00:25:34.460
If you start trying to fight back with your audience on YouTube in the comments, you're done.

00:25:34.460 --> 00:25:40.846
Jim Collison, oh, consistency.

00:25:40.846 --> 00:25:42.907
This is where I think a lot of people can't do.

00:25:42.907 --> 00:25:44.128
It is you just have to.

00:25:44.148 --> 00:25:46.111
A lot of these YouTubers.

00:25:46.111 --> 00:25:50.535
They put out something every day, or three a week or sometimes daily.

00:25:50.535 --> 00:25:52.297
That's a lot, that's a lot of work.

00:25:52.297 --> 00:25:55.308
Cole, the Corn Star he's always working.

00:25:55.308 --> 00:26:05.221
I mean, this guy works from sunup to sundown and I'm thinking he's got a young family too, and you start to wonder how sustainable is this, right?

00:26:05.221 --> 00:26:09.544
How much longer Seems to be working pretty well, but it is so.

00:26:09.544 --> 00:26:12.489
There's a lot of in the YouTube space.

00:26:12.489 --> 00:26:18.221
There's a lot of room for innovation, but yet people are drawn to lifestyle stuff.

00:26:18.221 --> 00:26:20.241
They just want to see the real lives of people.

00:26:20.241 --> 00:26:28.227
This is why reality television was so popular at the beginning, until we all found out it was just WWE, repackaged as Survivor.

00:26:28.227 --> 00:26:30.907
The whole thing is staged right, you know that?

00:26:30.907 --> 00:26:32.709
Right, survivor's completely staged right.

00:26:32.709 --> 00:26:35.390
All those shows have a script.

00:26:35.390 --> 00:26:38.031
None of them are actually.

00:26:38.031 --> 00:26:41.012
They're not leaving anything to chance.

00:26:41.012 --> 00:26:45.395
Sorry to break the news to you, but there isn't a single reality show that's not scripted anymore.

00:26:45.415 --> 00:27:09.648
Right, you, yeah, but people, because that people are interested in the real lives of other people my favorite reality again in quotation marks was the gene simmons family jewels, because it just so happened that gene simmons, who barely has a driver's license, happened to be driving in vegas when, oh, he's got a flat tire and oh, who just happens to show up to help him with a flat tire, carrot Top.

00:27:09.648 --> 00:27:14.583
I was like come on now, do you really think we're getting a lot of comments here?

00:27:14.583 --> 00:27:25.826
Ralph from Ask Ralph podcast says maybe we need to move away from downloads and views and start seeing if the content moves people to pursue your call to action and views and start seeing if the content moves people to pursue your call to action.

00:27:25.826 --> 00:27:27.126
That's how I measure my stuff.

00:27:27.126 --> 00:27:35.053
Stephanie says there's a great, there's a show called Creator Science and I don't know how I've heard about Jay Cruz or Klaus.

00:27:35.053 --> 00:27:38.056
Yeah, jay, klaus Cruz, something.

00:27:38.056 --> 00:27:39.676
It's Jay Creator Science.

00:27:39.676 --> 00:27:40.337
That I remember.

00:27:40.337 --> 00:27:41.820
That's the part to remember.

00:27:41.840 --> 00:27:51.780
And he interviewed Dan Meisner, who's the guy from Bumper previously of Pacific Content, and he was talking about how they go by consumption rate, like downloads.

00:27:51.780 --> 00:27:58.480
He said what downloads mean are a machine successfully moved a file from this point to this point.

00:27:58.480 --> 00:27:59.604
It doesn't mean they actually listened.

00:27:59.604 --> 00:28:02.461
So he was saying when you look at consumption rate.

00:28:02.461 --> 00:28:05.490
The only way to get that consumption rate to move is to press play.

00:28:05.490 --> 00:28:08.387
And so Stephanie says I listen to that.

00:28:08.387 --> 00:28:10.006
I'll put a link to that in the show.

00:28:10.006 --> 00:28:15.486
That's actually a really good show and what's interesting is I immediately wanted to.

00:28:15.486 --> 00:28:19.093
I shared it in the pod page Facebook group.

00:28:19.093 --> 00:28:20.075
I said this is really good.

00:28:20.075 --> 00:28:21.880
The guy's talking about making good content.

00:28:21.880 --> 00:28:25.396
The guy's talking about making good content.

00:28:25.396 --> 00:28:25.999
And I sent a thing to.

00:28:25.999 --> 00:28:30.211
It took me a while because I had to find Jay's contact information because it wasn't on his website.

00:28:30.211 --> 00:28:33.185
It drives me nuts, but maybe Jay's getting too much.

00:28:33.185 --> 00:28:36.067
And I said, hey, I really enjoyed this episode because he asked Dan.

00:28:36.067 --> 00:28:41.852
He goes okay, because Dan works with big corporations, but he's helping them make great content.

00:28:41.852 --> 00:28:49.445
And he said the median percentage completion in Apple Podcasts is 80% of his clients.

00:28:49.445 --> 00:28:52.611
And to me that's about what I'm shooting for.

00:28:52.611 --> 00:28:54.134
That's B, that's a.

00:28:54.134 --> 00:28:58.511
B means above average, and if you want to stand out above everyone else, you got to be above average.

00:28:58.511 --> 00:29:02.048
And so I was like that's the question I would have asked if I was in the chair.

00:29:02.048 --> 00:29:04.842
So, jay, thank you for asking the question that I would have asked.

00:29:05.363 --> 00:29:09.407
And I went over and I was trying to see if I could give Jay money, because it really was.

00:29:09.407 --> 00:29:23.888
I mean, I was telling everybody about it and I could buy his $2,000 mastermind which I thought about and that's going to be a future episode of the School of Podcasting because it dawned on me I could bust out some plastic and buy that.

00:29:23.888 --> 00:29:27.104
It's $2,000 a year and it looks like something I'd learn a lot.

00:29:27.104 --> 00:29:30.661
It just needs the time to watch all the videos and I went.

00:29:30.661 --> 00:29:36.272
I don't have that, so let's put that credit card back in the wallet for a while.

00:29:36.272 --> 00:29:39.765
But yeah, it was good stuff and I'll just briefly hit this.

00:29:40.346 --> 00:29:41.528
I went to a movie last night.

00:29:41.528 --> 00:29:42.229
I saw Joker.

00:29:42.229 --> 00:29:46.615
Horrible, it's a musical, but I've gone to the movie twice now.

00:29:46.615 --> 00:29:51.051
I've gone to two movies in less than a month and I've not recommended a single one.

00:29:51.051 --> 00:29:54.461
Beetlejuice you can definitely wait till it streams Joker.

00:29:54.461 --> 00:29:55.666
I wouldn't even watch it.

00:29:55.666 --> 00:29:59.242
It's just it's a musical and nobody told me it was a musical.

00:29:59.242 --> 00:30:06.734
The preview showed a courtroom where he's being very Joker and it blows up and you're like, oh mayhem, this is going to know it was.

00:30:06.734 --> 00:30:19.092
You watched about 40 minutes of Joaquin Phoenix being moved from place to place with a bunch of cops and then occasionally they would break in smile and the world is laughing and I love I.

00:30:19.092 --> 00:30:19.913
I don't.

00:30:19.913 --> 00:30:25.481
My logical brain does not understand musicals Cause I never just been like Jim.

00:30:25.481 --> 00:30:27.589
Let's go to the next question.

00:30:27.589 --> 00:30:29.006
I have to dance now.

00:30:29.006 --> 00:30:30.445
I have to dance now.

00:30:30.445 --> 00:30:32.184
I don't get musicals.

00:30:32.184 --> 00:30:38.548
So just for the record, in case you've ever won, for those keeping track at home we won't break into song anytime soon.

00:30:38.909 --> 00:30:40.461
Yeah, they were talking about the blog.

00:30:40.521 --> 00:30:41.844
You take high, I'll take low.

00:30:41.923 --> 00:30:45.048
I was talking about the blog post, chris, over at castaheadnet.

00:30:45.048 --> 00:30:49.555
Imagine how that blog versus podcast number has changed since Mass AI.

00:30:49.555 --> 00:30:51.717
Yeah, there's a whole lot of.

00:30:51.717 --> 00:30:53.278
Here's the interesting thing.

00:30:53.278 --> 00:30:59.512
I wrote an article that came out of my brain when, oh crap, something shut down.

00:30:59.512 --> 00:31:04.688
Oh, when StreamYard changed their prices, and I said here are five alternatives to StreamYard.

00:31:04.688 --> 00:31:09.732
Got a fair amount of views, not a ton, but you know more than average.

00:31:10.776 --> 00:31:18.124
And then I started using this AI tool and it said based on what you're doing, you should write an article about how to create a free podcast.

00:31:18.124 --> 00:31:21.111
And I was like really, that's not even really my jam.

00:31:21.111 --> 00:31:26.241
And I'm like okay, but if AI said it, it must be true.

00:31:26.241 --> 00:31:30.011
So I put it together and explain here use red circle, don't use Spotify, and here's how to record on your phone.

00:31:30.011 --> 00:31:30.601
That's free.

00:31:30.601 --> 00:31:35.414
And blah, blah, blah Zero, like, zero views.

00:31:35.414 --> 00:31:36.919
Like I got a blog post on my website.

00:31:36.919 --> 00:31:40.565
It's been out a week, zero views this month.

00:31:40.565 --> 00:31:44.490
And I was like okay, granted, it's been out a week, but zero.

00:31:44.490 --> 00:31:47.294
And I was like but AI said I would get lots of.

00:31:47.294 --> 00:31:55.887
And I was like and I know Craig's in the chat room, adam Curry, not a fan of AI, and I try not to let him influence me.

00:31:55.887 --> 00:31:58.930
I'm always like it's definitely I did an episode on it.

00:31:58.930 --> 00:32:05.512
There's a lot of really cool things you can do with AI, but Adam Curry spit this out and I was like I got to fact check that.

00:32:06.940 --> 00:32:10.125
But here it is, here it is.

00:32:10.144 --> 00:32:11.907
That same guy wrote a follow-up to it, which is even better.

00:32:11.907 --> 00:32:13.911
I haven't sent it to you yet, but yeah, okay.

00:32:13.911 --> 00:32:20.184
So OpenAI in essence, for every dollar they make, they spend $2.35.

00:32:20.184 --> 00:32:25.267
Currently, currently, it's unsustainable.

00:32:25.267 --> 00:32:37.009
They're already talking about everything in technology has always been to reduce costs, and every improvement in technology is supposed to make the system more cost efficient, less power consumption.

00:32:37.009 --> 00:32:37.932
Look at the laptops.

00:32:37.932 --> 00:32:42.536
I mean it's all about faster processor, lower power consumption, longer battery life.

00:32:42.536 --> 00:32:46.598
This is the opposite yeah, these costs are going up.

00:32:46.618 --> 00:32:51.396
Yeah, we need thorium reactors, otherwise we can't handle it and it goes on and on.

00:32:51.436 --> 00:32:54.645
But I just thought it was interesting that he said he's dead wrong, by the way.

00:32:54.645 --> 00:33:00.969
Okay, well, that was my whole thing, because he's very opinionated in a negative way towards ai and it's.

00:33:00.969 --> 00:33:10.271
He keeps getting report after report on how much energy it's going to take and that's why, and he says that it's boots on the ground kind of reporting.

00:33:10.271 --> 00:33:24.605
But I just thought it was interesting that it just sounds like this is a bad idea, that they're going to, they're powering up old nuclear reactors because they're going to need the power to handle all these machines doing all this stuff.

00:33:24.726 --> 00:33:31.709
Yeah, microsoft has purchased or is in an agreement to fire up three mile Island again.

00:33:31.709 --> 00:33:35.031
Right, right, yeah, one of the reactors, of course, doesn't work.

00:33:35.031 --> 00:33:38.114
If you remember the 70s, it's out of commission.

00:33:38.114 --> 00:33:40.895
The second one still works and they're going to fire that up.

00:33:40.895 --> 00:33:46.420
The point the point on that, in a point in time, as we are right today.

00:33:46.420 --> 00:33:48.041
What Adam is saying is true.

00:33:48.041 --> 00:34:03.838
Like AI, the open AI is spending more than they're making, right, they continue to get infusions of cash into that, continue to get infusions of cash into that, and the stuff that they're doing is very expensive, the way they're running it, the processes they have to use, the gpus.

00:34:03.878 --> 00:34:12.811
I mean, it's a, it's a bitcoin-esque, a problem that we have here yeah these processes that they're running are taking an enormous amount of power to get it done.

00:34:12.811 --> 00:34:19.856
The point is, though, that's the point of technology is that it's very expensive to get started.

00:34:19.856 --> 00:34:28.262
Like some of the think about what like them or not like them, think about SpaceX, right, and what they've done.

00:34:28.262 --> 00:34:35.507
An enormous amount of money went into a whole bunch of rockets that blew up until they got them to land correctly.

00:34:35.507 --> 00:34:46.657
Up until they got them to land correctly, it used to take us forever.

00:34:46.657 --> 00:34:48.222
On NASA's time, when NASA was doing things disasters, if you.

00:34:48.222 --> 00:34:50.668
If something blew up on the launch pad, it shut down for two years while they reviewed the whole thing.

00:34:50.668 --> 00:34:53.753
When Elon blew up a rocket, he went data Awesome.

00:34:53.753 --> 00:34:55.097
Now we know what not to do.

00:34:55.097 --> 00:34:55.797
Let's do it again.

00:34:55.797 --> 00:35:08.282
Right, and certainly the startup of both well, I'd say the startup of both OpenAI and SpaceX have a lot in common in that they took, and are taking, an enormous amount of capital to get going.

00:35:08.382 --> 00:35:27.563
Now, if we would have said that during the beginning of the PC era, when, listen, the early computers like they took way more energy than the benefit that they gave us a lot of times, those old desktops that we used to run, the heat and the power those things took, based on the benefit we got.

00:35:27.563 --> 00:35:33.440
You couldn't justify the early computers in the 90s were $5,000, $6,000, $7,000.

00:35:33.440 --> 00:35:34.902
That's in 90s dollars.

00:35:34.902 --> 00:35:38.610
Yeah, those would be fifteen thousand dollar computers today.

00:35:38.610 --> 00:35:42.237
Did we say in those days, ah, this piece.

00:35:42.237 --> 00:35:44.782
Well, some people actually did this pc thing.

00:35:44.782 --> 00:35:47.275
This is overblown, this isn't going to go anywhere.

00:35:47.275 --> 00:35:52.032
When the internet came online, right, people are like what is this thing for?

00:35:52.032 --> 00:35:53.934
This is and it was expensive.

00:35:53.934 --> 00:35:54.797
Remember dial up and it was expensive.

00:35:54.797 --> 00:35:58.061
Remember dial-up and it was slow and you didn't get much out of it, right?

00:35:58.802 --> 00:36:01.090
But the point into Adam's?

00:36:01.090 --> 00:36:08.690
He's looking at a point in time right now and if it stays this way, yes, it's unsustainable If we can't get.

00:36:08.690 --> 00:36:15.898
But the point of technology is that they'll figure out how to do this quicker and better and cheaper and with less power.

00:36:15.898 --> 00:36:23.351
This will create new things that do it faster and better and cheaper and less power.

00:36:23.351 --> 00:36:26.416
And so we need to go through this cycle.

00:36:26.416 --> 00:36:34.418
This is where I think he's just, it's just a little short-sighted at this point to say no, we need to go through this really expensive cycle to get it figured out.

00:36:34.418 --> 00:36:36.864
They will figure out economies of scale.

00:36:36.864 --> 00:36:39.971
They will figure out how to get this running cheaper.

00:36:39.971 --> 00:36:41.914
They will figure this all out.

00:36:41.914 --> 00:36:45.501
We know these things can't go infinitely this way.

00:36:45.501 --> 00:36:46.983
It's unaffordable.

00:36:46.983 --> 00:36:47.650
You can't do it.

00:36:47.650 --> 00:36:48.851
They'll figure out how to do this.

00:36:49.552 --> 00:36:53.958
Today, that process has pushed the LLMs out to the endpoints.

00:36:53.958 --> 00:37:01.367
So Windows 11 on ARM, the LLMs are actually, the models are actually on your desktop.

00:37:01.367 --> 00:37:04.735
You are the one doing the processing, not them, right?

00:37:04.735 --> 00:37:07.141
We've seen this play out before too.

00:37:07.141 --> 00:37:10.909
In in, where it goes, it's server-based technologies.

00:37:10.909 --> 00:37:13.594
Then it goes out to the endpoints though the endpoints are you.

00:37:13.594 --> 00:37:17.402
You're doing things like that and then they come back to server technology.

00:37:17.402 --> 00:37:20.152
We see this go in the technology space back and forth.

00:37:20.152 --> 00:37:27.692
The trick will be is how do they scale this in the future and what do they do to make it more efficient?

00:37:27.692 --> 00:37:34.813
History would be on their side, would be in favor of it getting better, less energy, less power, some of those kinds of things.

00:37:34.813 --> 00:37:42.268
Jim Collison, yeah, so I just, adam, I know you're the podfather and all that kind of stuff, but it's a short.

00:37:42.389 --> 00:37:43.471
It's fairly short-sighted.

00:37:43.471 --> 00:37:44.914
Will this happen?

00:37:44.914 --> 00:37:46.155
I, we don't know yet.

00:37:46.155 --> 00:37:49.543
History is in their favor, but I think we'll figure.

00:37:49.543 --> 00:37:55.679
I think we'll get this AI thing figured out and they'll figure out how to do it in a way that's economical.

00:37:55.679 --> 00:38:03.878
It's still going to take power, but so did gaming, and so did bitcoin, and we've, and some of those things have been figured out.

00:38:03.878 --> 00:38:06.672
Now you may say to me, jim, no, that's not true.

00:38:06.672 --> 00:38:07.755
Bitcoin's still a problem.

00:38:07.755 --> 00:38:09.798
Well, yeah it, it actually is.

00:38:09.798 --> 00:38:14.777
But I just I don't want I'd hate to throw the baby out with the bath water on this one.

00:38:14.818 --> 00:38:24.755
I think there's going to be some economies that will take place well, speaking of bit Bitcoin, because that's something that a lot of people freak out over, and the fact that it takes so much power.

00:38:24.755 --> 00:38:28.702
Let me bring up a slide.

00:38:28.702 --> 00:38:30.452
I just had it doggone it.

00:38:30.452 --> 00:38:33.199
I forgot here we go, jim, how much.

00:38:33.199 --> 00:38:44.579
There's an app called Fountain and it's definitely in the top two of when it comes to podcasting 2.0 apps that enable you to stream satoshi's.

00:38:44.579 --> 00:38:57.961
And in 2023, if you guessed total earnings of podcasters on fountain, how much do you think they earned in dollars?

00:38:58.503 --> 00:39:04.362
in dollars and this, these, this is value for value in 2023, but let's say half a million dollars.

00:39:04.809 --> 00:39:06.713
That's a great guess 200,000.

00:39:06.713 --> 00:39:08.739
Oh, okay, well, it's double.

00:39:08.739 --> 00:39:16.088
Yeah, 70% of the income is from people boosting and if you're new to this, boost is where you can.

00:39:16.088 --> 00:39:25.494
Basically, when you're using a new podcast app at new podcastcastappscom, you can say it's sending the host a message, but you also send them money.

00:39:25.494 --> 00:39:33.259
So now this is in the form of Satoshis, which is a very small amount of Bitcoin, but the largest boost amount.

00:39:33.259 --> 00:39:34.302
Want to guess what that was?

00:39:35.911 --> 00:39:40.971
Out of that 200,000, I'm going to say the largest boost was $100.

00:39:41.731 --> 00:39:42.273
Great guess.

00:39:42.273 --> 00:39:45.958
You've underbid $340.

00:39:45.958 --> 00:39:50.344
Somebody said here have $340.

00:39:50.344 --> 00:39:51.186
Holy cow.

00:39:51.186 --> 00:39:55.115
The average boost amount $4.75.

00:39:55.115 --> 00:40:02.206
Now, if you can get 3% of your audience to give you $5, that would be cool.

00:40:02.206 --> 00:40:04.873
70% was earned from boosts.

00:40:04.873 --> 00:40:09.128
So there's 30%, though that those are people that are just every minute.

00:40:09.128 --> 00:40:10.690
They're giving you a little bit.

00:40:10.690 --> 00:40:11.570
Here's another penny.

00:40:11.570 --> 00:40:12.632
Here's another penny.

00:40:12.632 --> 00:40:13.612
Here's another penny.

00:40:13.612 --> 00:40:15.713
There's another penny 42,000 boosts.

00:40:15.713 --> 00:40:19.315
42,000 boosts were sent in 2023.

00:40:19.315 --> 00:40:25.418
That's just one app and podcasters with the most supporters 1,400.

00:40:25.418 --> 00:40:27.380
So there's that 1,000 true fans.

00:40:27.380 --> 00:40:28.159
That was in a.

00:40:28.219 --> 00:40:31.242
I'll put a link in the show notes, but this was a.

00:40:31.242 --> 00:40:42.688
It was, I think, podcasting 2.0 and Captivate or something like that, and I thought they were announcing a new feature and it was basically it's really easy to set up your show to receive Bitcoin.

00:40:42.688 --> 00:40:49.932
I guess right now, if somebody said, how do I get involved with this?

00:40:49.932 --> 00:40:52.057
It looks like at this point you go over and set up a fountain account in the app.

00:40:52.057 --> 00:40:53.362
I need to go look at this app.

00:40:53.362 --> 00:40:57.797
I know every time I look at it because now they're getting into this thing called Noster, which is like notes and stuff.

00:40:57.797 --> 00:41:00.563
I know every time I look at it because now they're getting into this thing called Nostr, which is like notes and stuff.

00:41:00.563 --> 00:41:07.840
I forget what it stands for, but it's another way to zip and zap and boost and it's that podcast is made for people that like Bitcoin.

00:41:07.840 --> 00:41:13.659
In my opinion there's a lot going on, but there is they talked about how you can see.

00:41:13.659 --> 00:41:19.018
I can see wow, jim keeps boosting this guy 3000 Satoshis.

00:41:19.018 --> 00:41:20.829
What is Jim listening to that?

00:41:20.829 --> 00:41:21.853
He keeps giving them money.

00:41:21.853 --> 00:41:29.079
It's another form of discoverability and I was like and then they have charts here's the Curry and the Keepers like in the top 10.

00:41:29.079 --> 00:41:32.934
And they're basing that on how much money people are streaming to these things.

00:41:32.934 --> 00:41:35.137
And I was like so I know it used to be.

00:41:35.177 --> 00:41:40.005
I would tell people, go get, there's a company called Albie and I go get an Albie wallet, it's a piece of cake.

00:41:40.005 --> 00:41:50.123
And then Albie understandably got a little nervous because if everybody and their brother uses your wallet system, the US government starts to go are you doing money laundering by any chance?

00:41:50.123 --> 00:41:57.260
Just, there's something going on over there and I did hear on an episode that they are working on something to replace.

00:41:57.260 --> 00:41:58.784
That's not so centralized.

00:41:58.784 --> 00:41:59.510
So I keep.

00:41:59.510 --> 00:42:04.362
Every time I listen to Podcasting 2.0, I'm like do they, are they okay?

00:42:04.362 --> 00:42:06.637
So it's not quite ready for me to go.

00:42:06.637 --> 00:42:07.619
Everybody go do this.

00:42:07.619 --> 00:42:09.295
This is the new way to do it.

00:42:09.389 --> 00:42:24.422
But right now, if somebody said, no, I want to get involved with this, I'd say get an Albie wallet and then Albie will give you basically an email address that when somebody sends Satoshis to that email address, it goes into your wallet, so they're holding onto your money.

00:42:24.422 --> 00:42:32.177
Now maybe that's not the right phrase, but they have a bucket for you to put your money in and they don't control it.

00:42:32.177 --> 00:42:33.483
But they're being very nice.

00:42:33.483 --> 00:42:34.809
It's called a custodial wallet.

00:42:34.809 --> 00:42:36.876
They're like hey, we'll hold your money.

00:42:36.876 --> 00:42:38.440
It's yours, it's really it's yours.

00:42:38.440 --> 00:42:39.605
We're just going to hold it for you.

00:42:39.605 --> 00:42:41.610
And so that's the part that's tricky about it.

00:42:41.610 --> 00:42:42.695
But I saw that and I was like man.

00:42:42.695 --> 00:42:44.300
That caught my eye because that's just one app.

00:42:44.300 --> 00:42:49.275
There's Fountain, there's Castomatic, there's all these other apps I really wish.

00:42:49.275 --> 00:42:58.003
Right now my favorite app is Pocket Cast because of this bookmark feature that I love, because I can go well.

00:42:58.083 --> 00:43:00.005
Also, adam talked about why Spotify?

00:43:00.005 --> 00:43:07.818
Because I haven't heard it yet, but the kind of head of podcasting for Spotify was on Pod News Weekly and they were talking.

00:43:07.818 --> 00:43:13.295
It drives me nuts when I hear well, if the audience thinks it's a podcast and the teacher in me goes.

00:43:13.295 --> 00:43:18.293
Then you tell them they're wrong, that's not a podcast, and then everybody calls me a curmudgeon.

00:43:18.293 --> 00:43:20.237
I'm like, but it's ruined stats.

00:43:20.237 --> 00:43:25.534
But the fact that I can click this button and Adam will say so, to say that it's.

00:43:25.775 --> 00:43:27.539
It doesn't matter how it's distributed.

00:43:27.539 --> 00:43:28.340
It does.

00:43:28.340 --> 00:43:35.603
It does matter because you're not in control, and how many times do we see someone get kicked off of YouTube?

00:43:35.603 --> 00:43:44.510
How long before you build up your audience with video on Spotify which only is on Spotify before something happens or you're not in control?

00:43:44.510 --> 00:43:45.851
That was the whole point.

00:43:46.474 --> 00:43:47.815
So I love that.

00:43:47.815 --> 00:43:51.443
I can just like for clips like this or I'll see this.

00:43:51.443 --> 00:43:54.559
I want to talk about this on the school of podcasting or whatever.

00:43:54.559 --> 00:43:56.445
I love that bookmark feature.

00:43:56.445 --> 00:44:07.179
They have transcript, they have chapters PocketCast doesn't have, and every time they say, hey, we just launched transcripts, I email them back and go when are you adding streaming Satoshis?

00:44:07.179 --> 00:44:14.557
Because they have everything I want except that, and Podcast Guru has everything I want except.

00:44:14.557 --> 00:44:26.702
Now I found out about a new feature called bookmarks and they don't have that and I was like so I listen to my podcasting 2.0 shows in Podcast Guru and then everything else I listen to in Pocket Cast.

00:44:26.702 --> 00:44:27.023
Right now.

00:44:27.023 --> 00:44:29.639
Are you still an Overcast guy, jim?

00:44:31.331 --> 00:44:34.295
Yeah, listen, with streaming Satoshis, be very careful.

00:44:34.295 --> 00:44:36.958
I can't speak for other places around the world.

00:44:36.958 --> 00:44:41.643
In the United States, the IRS treats that not.

00:44:41.643 --> 00:44:51.978
It treats it differently than it treats it's income, right, and there's it's investment income and you're going to in some in some chances, in some places.

00:44:51.978 --> 00:44:54.684
You just have to be careful with your taxes on this.

00:44:54.684 --> 00:45:01.710
So, eyes wide open, friends, your taxes on this.

00:45:01.710 --> 00:45:02.612
So, eyes wide open, friends.

00:45:02.612 --> 00:45:03.976
If you're going to go in, make sure you understand this is a.

00:45:03.976 --> 00:45:04.838
This is a taxable event for you in some.

00:45:04.838 --> 00:45:16.916
In some regard, you're going to have to, at the end of the year or the beginning of the year, you're going to need to think through hey, I got to account for this, just like you would account for your Amazon affiliate stuff or any advertising money that you made.

00:45:16.916 --> 00:45:20.023
These Satoshis that you're getting are not free.

00:45:20.023 --> 00:45:22.016
You're going to have to account for them.

00:45:22.016 --> 00:45:22.978
So just be in.

00:45:22.978 --> 00:45:25.677
They're treated a little bit different.

00:45:25.677 --> 00:45:29.240
So just make sure you consult your tax advisor before you dig into that thing.

00:45:29.909 --> 00:45:34.121
Yeah, I have yet to make more Satoshis than I give out.

00:45:34.121 --> 00:45:46.914
Like I have people streaming sats and then I look at my, but the minute I send a boost of 2,222, cause they they jokingly call that a row of ducks it's, there goes my Satoshi.

00:45:46.954 --> 00:45:52.432
So yeah Well, but it's not, it's tack, like so yeah, so you still in.

00:45:52.693 --> 00:45:54.010
Satoshi Say.

00:45:54.010 --> 00:46:13.016
You get a Satoshi and then it's value increases, your that's a tax liability for you and as it decreases it gets complicated, right.

00:46:13.016 --> 00:46:14.137
I mean, this is the thing.

00:46:14.137 --> 00:46:16.818
This is why I'm not a a little.

00:46:16.818 --> 00:46:20.760
It's still a little weird from that.

00:46:20.760 --> 00:46:21.621
It just is.

00:46:21.621 --> 00:46:26.623
Now it's getting better and some of the crypto companies, like Coinbase is helping you.

00:46:26.623 --> 00:46:28.543
They're wanting to help you deal with that.

00:46:28.543 --> 00:46:44.420
But I just I'm a little concerned about the average podcaster who is like oh yeah, I'm just going to sign up for this and get this, and then they get the tax bill or they'd have to figure out how to report it on their taxes or convert to money.

00:46:45.711 --> 00:46:49.121
Yeah, I gotta get a cpa to figure this thing out, right?

00:46:49.121 --> 00:46:50.925
Yeah, so just be just.

00:46:50.925 --> 00:46:52.409
Eyes wide open, friends.

00:46:52.409 --> 00:46:59.695
If you're going in on this, if you're going in on this gathering of satoshi's eyes wide open, friends I'm sure you know what you're doing before you go.

00:47:00.097 --> 00:47:05.052
Dan said fountain had is an ad program for podcaster and it worked pretty well for him.

00:47:05.052 --> 00:47:10.123
And then randy said their promotions, though might be a little sketchy.

00:47:10.123 --> 00:47:12.853
Over half of my listens came from nepal.

00:47:12.853 --> 00:47:16.838
Now why would folks in nep Nepal listen to a value for value music show?

00:47:16.838 --> 00:47:21.405
I think it has more, so to get the sets for their promotions.

00:47:21.405 --> 00:47:24.005
Yeah, bandrew says $4 boost is amazing.

00:47:24.005 --> 00:47:24.469
That's tremendous.

00:47:24.550 --> 00:47:32.956
Now Bandrew, speaking of value for value, used to have ads turned on his YouTube channel, which is huge, and he went value for value.

00:47:32.956 --> 00:47:34.757
So when I get done, I need to go send him a.

00:47:34.757 --> 00:47:38.291
Here's the thing, bandrew, I know I can give you a super chat.

00:47:38.291 --> 00:47:48.336
Is there some place on your website, podcastagecom that I can give you PayPal so that Google doesn't get their 20, 30%?

00:47:48.336 --> 00:47:51.757
It's 30%, right, I should look that number up, but it's a lot.

00:47:51.757 --> 00:47:59.161
And not that I don't want Google to not stay in business, but if I want to give money to Bandrew because I love his show, I need to go.

00:47:59.161 --> 00:48:00.603
And that's the thing that dawned on me.

00:48:00.603 --> 00:48:18.496
Going briefly back to the movie thing, I spent 30 bucks on the movies it was 28 bucks and some change and have gotten zero value, but yet I listen to Bandrew every week and I'm like, okay, well, I should be giving him 30 bucks.

00:48:18.496 --> 00:48:22.764
If he's more entertaining than Joaquin Phoenix singing with bad makeup, I should be giving him money for that.

00:48:22.764 --> 00:48:26.380
And we unfortunately just podcasts are free.

00:48:26.380 --> 00:48:27.530
Well, they are.

00:48:27.530 --> 00:48:36.284
But if you want that person to stick around and do this unless they're like Bandrew and just love sniffing and licking microphones that's why his channel is so special.

00:48:36.284 --> 00:48:41.119
He's just over there just grabbing microphones and just this one has a hint of strawberry and mint.

00:48:41.119 --> 00:48:44.336
He really does amazing interviews.

00:48:44.336 --> 00:48:45.481
It's just one of those things.

00:48:45.481 --> 00:48:47.898
Sometimes it's just yay, that guy gave me value.

00:48:47.898 --> 00:48:48.599
I want to give it back.

00:48:49.550 --> 00:48:56.313
Dan says I always ask the listeners how they found my show and got a wave mentioning they came from Fountain after they ran ads.

00:48:56.313 --> 00:49:05.862
Ralph from Ask Ralph Podcast spent a boatload of money on ads and Overcast and like 30% of his audience now is from Overcast.

00:49:05.862 --> 00:49:09.025
So if you've got the budget, that makes sense.

00:49:09.025 --> 00:49:19.306
If you think about it right, you're trying to get in front of podcast listeners advertising in a podcast app 100%.

00:49:19.306 --> 00:49:20.132
Every one of those people listens to podcasts.

00:49:20.132 --> 00:49:22.557
So from a strategy, it makes sense.

00:49:22.759 --> 00:49:32.014
And then this is the part I never do Jodi Krangles in the house, she says so how long does it take you to be able to actually move that Bitcoin into funds you can use?

00:49:32.014 --> 00:49:34.661
And that's where, for me, it's always broken down.

00:49:34.661 --> 00:49:39.581
In fact, even now that Albia's backed away, I have to go into Strike.

00:49:39.581 --> 00:49:46.777
It's this app and I tied it to and I had to do the hokey pokey and turn myself around to connect it to my bank, which I want.

00:49:46.777 --> 00:50:05.425
I want a lot of security around that and then I can go in and basically say, okay, I want to send 20 bucks to my Albi wallet, basically say okay, I want to send 20 bucks to my Albie wallet and Albie gives me a QR code which I then can copy the QR code and paste it into.

00:50:05.425 --> 00:50:06.726
We've already lost Aunt Cheryl.

00:50:06.726 --> 00:50:16.661
We lost her a long time ago, and so when I copy that and paste it into Strike, strike will go over my bank, get $20, pay to Albie.

00:50:16.820 --> 00:50:17.181
I's just.

00:50:17.181 --> 00:50:19.025
I was like it just needs to be.

00:50:19.025 --> 00:50:27.197
To quote the man from Apple, when I was talking to him about it, he said it needs to be easy and we're not there yet.

00:50:27.197 --> 00:50:31.300
So that's why, if people, I've not cooled my thoughts on Podcasting 2.0.

00:50:31.300 --> 00:50:32.594
I still think it's the future.

00:50:32.594 --> 00:50:34.096
I think it's the way I want it to go.

00:50:34.096 --> 00:50:37.195
I don't want to have ads and all this other stuff.

00:50:37.195 --> 00:50:39.601
I would love to have a direct connection with my audience.

00:50:39.601 --> 00:50:43.996
It's just not there yet, and that's why I'm really dying for them to come out with.

00:50:43.996 --> 00:50:45.722
What are we going to replace Albie with?

00:50:45.722 --> 00:50:48.599
And I know there are multiple companies that they're working on.

00:50:49.150 --> 00:50:58.594
Yeah, if it were me, I'd have a Coinbase account they're one of the leaders right in this and then you could move and that the moving of the Bitcoin around is not too hard.

00:50:58.594 --> 00:51:02.536
You could you just in Coinbase, get an account number.

00:51:02.536 --> 00:51:06.820
Copy that, like you're saying, copy and paste that and it moves On the Bitcoin network.

00:51:06.820 --> 00:51:10.802
That can take an hour, it can take six hours, it can take.

00:51:10.802 --> 00:51:14.085
This is one of the problems with crypto, right, especially with Bitcoin.

00:51:14.085 --> 00:51:16.385
You just don't know and you don't know.

00:51:16.385 --> 00:51:19.952
It just depends on how busy the network is and some of what's going on.

00:51:20.833 --> 00:51:28.150
You're also going to pay some fees to move that and I'm not anti-fee, but sometimes the fees are higher than what you're trying to move.

00:51:28.150 --> 00:51:32.615
You don't want to be moving a dollar around.

00:51:32.615 --> 00:51:54.576
I don't move much out of crypto or into fiat your local money that you can spend, your local currency very often, just because, again, there's tax implications every time you move that, every time you sell to do something, and when you're buying something with Bitcoin, you're selling Bitcoin to do it.

00:51:54.576 --> 00:51:56.699
So there some implications there.

00:51:56.699 --> 00:51:58.182
Dave, what I hear you saying.

00:51:58.182 --> 00:52:02.304
I still think it is still a little too complicated for the average person.

00:52:02.525 --> 00:52:03.047
Yeah, it's not.

00:52:03.047 --> 00:52:05.036
Well, you do need to make it for the average person.

00:52:05.036 --> 00:52:10.673
That's the key, because randall black right it guy for a school system, so he's that's a piece of cake.

00:52:10.673 --> 00:52:16.010
And he's the guy it's like, oh, just yeah, I'll fire up a cdn, I'll make my own podcast and use.

00:52:16.010 --> 00:52:24.958
And i'm'm like that's because you're Randy Difference, he has a very specific skill set and he will find you and make a podcast for you.

00:52:25.059 --> 00:52:26.059
Dan makes a good point.

00:52:26.059 --> 00:52:33.206
He says, hey, it takes three to five business days, along with a fee, to move USD from his one bank account to another.

00:52:33.206 --> 00:52:34.766
And that is that's true.

00:52:34.766 --> 00:52:40.070
Those right, I mean we still.

00:52:40.090 --> 00:52:41.333
Yes, I'm not saying the banking system is any better.

00:52:41.333 --> 00:52:54.083
If you understood, like for a traditional bank, if you understood the how old school moving money is in the way they do it these days, it's bad, it's still.

00:52:54.083 --> 00:53:02.704
They're using like sixties and seventies technology, in some cases maybe 80s, if they're up to speed to get some of that stuff moved.

00:53:02.704 --> 00:53:09.384
So I'm not saying that US banking is better than Bitcoin or whatever.

00:53:09.384 --> 00:53:11.577
Just again, eyes wide open on this.

00:53:11.577 --> 00:53:15.090
I think we think, oh yeah, that's new and it's shiny and it's awesome.

00:53:15.090 --> 00:53:21.434
And you're like well, okay, it is new and it is shiny, there's some limitations and some drawbacks to it as well.

00:53:21.434 --> 00:53:27.253
Just know what you're, know what you're getting yourself into with it and know it's based.

00:53:27.253 --> 00:53:28.335
This is the other thing.

00:53:28.454 --> 00:53:30.679
Folks here in the United States, this is we're.

00:53:30.679 --> 00:53:36.137
We're insulated for the most part from fluctuating currency prices.

00:53:36.137 --> 00:53:39.666
Right, the US dollar is fairly stable.

00:53:39.666 --> 00:53:41.210
It does move around, but it's fairly stable.

00:53:41.210 --> 00:53:42.315
We don't see that.

00:53:42.315 --> 00:53:46.710
In fact, we just went through a period of inflation where a lot of people complained because of that.

00:53:46.710 --> 00:53:48.954
Right Now, imagine that.

00:53:48.954 --> 00:53:54.824
Imagine going through a period of inflation and deflation within a matter of weeks.

00:53:54.824 --> 00:54:01.740
So something costs $10 and then it costs $20, and then it's $7 and then it's $19.

00:54:01.740 --> 00:54:08.849
That's the fluctuation that you see with Bitcoin, right, and its value, especially against the US dollar.

00:54:08.849 --> 00:54:28.541
So, if you didn't like the not knowing what things were going to cost over the last couple years, if you're going to buy into this crypto stuff you're going to, that thing has moved around hard in the last year or two and it goes both up and down, right, and so it's moving around.

00:54:28.541 --> 00:54:31.735
Things could be more expensive, things could be less expensive for you.

00:54:31.735 --> 00:54:33.782
Again, not saying I'm not against it, I'm.

00:54:33.782 --> 00:54:38.181
I have some, I do some, but just know what you're getting yourself into.

00:54:38.949 --> 00:54:40.875
Yeah, the chat room has been going crazy.

00:54:40.875 --> 00:54:42.179
Gary has a great point.

00:54:42.179 --> 00:54:43.262
We're talking about YouTube.

00:54:43.262 --> 00:54:48.500
October 15th, YouTube shorts will expand from 30 seconds to three minutes.

00:54:48.500 --> 00:54:50.891
That's going to be interesting.

00:54:51.514 --> 00:54:55.065
Jeff C says I don't know how SEO, as we know it, is going to survive.

00:54:55.065 --> 00:54:57.273
I think everything else asked.

00:54:57.273 --> 00:55:06.295
Yeah, that's one where I'm worried about all the chat GPT stuff, because if you're not in that database you're screwed and SEO goes right out the door.

00:55:06.295 --> 00:55:07.097
And thank you.

00:55:07.097 --> 00:55:10.516
I kept saying JCruz, I think that's some sort of brand.

00:55:10.516 --> 00:55:16.179
It's J Klaus at Creator Science and he used to run Pat Flynn's.

00:55:16.179 --> 00:55:17.009
That's where I first heard about J and he used to run Pat Flynn's.

00:55:17.009 --> 00:55:17.512
That's where I first heard about Jay.

00:55:17.512 --> 00:55:24.561
He was running Pat Flynn's community and I was like, oh, that guy must have some chops and something like that.

00:55:24.789 --> 00:55:35.619
Stephanie says I have videos of my podcast that I want to add to my YouTube, but I need to make them jazzy somehow and for that our awesome supporter, castaheadnet, Chris Stone, can do that.

00:55:35.619 --> 00:55:36.851
He makes really beautiful, In fact.

00:55:36.851 --> 00:55:37.992
Gary agrees.

00:55:37.992 --> 00:55:45.012
He says Chris over at castaheadnet, the current weekly supporter, and then I think that's all the ones I had.

00:55:45.012 --> 00:55:48.440
Oh, Randy, YouTube was 50% on super chats.

00:55:48.440 --> 00:55:50.851
If that's the case, that hurts.

00:55:50.851 --> 00:55:54.297
I mean, I love 50% is better than 0%.

00:55:54.297 --> 00:55:55.139
Thanks, some people.

00:55:55.139 --> 00:55:56.963
And then maybe we'll do a little.

00:55:56.963 --> 00:55:58.351
What do you call that thing?

00:55:58.351 --> 00:56:00.014
Power rant, Our awesome.

00:56:00.014 --> 00:56:01.097
Yeah, we have things.

00:56:01.097 --> 00:56:01.699
I'm seeing that.

00:56:01.699 --> 00:56:03.996
I'm like, oh please, no, don't do that.

00:56:04.016 --> 00:56:05.929
Hasn't this whole show just been a power rant?

00:56:06.090 --> 00:56:08.177
Sure, Good point.

00:56:08.177 --> 00:56:10.784
Oh, come on, now I'm stuck again.

00:56:10.784 --> 00:56:11.266
Here we go.

00:56:11.266 --> 00:56:16.396
Yes, you can be an awesome supporter by going over to askthepodcastcoachcom slash awesome.

00:56:16.396 --> 00:56:20.224
Please notice that is a link tied to my brand.

00:56:20.224 --> 00:56:27.501
I'm not saying go to patreoncom, slash Dave Jackson, because while I have a Patreon, I'm now using Supercast.

00:56:27.501 --> 00:56:33.422
So by going to askthepodcastcoachcom slash awesome, I control that, so keep that in mind.

00:56:33.990 --> 00:56:36.402
And the show is brought to you by the School of Podcasting.

00:56:36.402 --> 00:56:41.900
You can get courses, you can get unlimited coaching and a really awesome community.

00:56:41.900 --> 00:56:48.751
Use the coupon code COACH when you sign up for either a monthly or yearly subscription and that comes with a 30-day money back guarantee.

00:56:48.751 --> 00:56:51.898
And Ask the Podcast Coach runs on PodPage.

00:56:51.898 --> 00:56:55.233
If you want to try PodPage, check out trypodpagecom.

00:56:55.233 --> 00:56:58.641
That's my affiliate link and we're using ecamm right now.

00:56:58.641 --> 00:57:01.574
You can go to askthepodcastcoachcom slash ecamm.

00:57:01.574 --> 00:57:03.778
It's in fact in two weeks.

00:57:03.778 --> 00:57:07.771
We need remind me to look this up, but jeff would know.

00:57:07.771 --> 00:57:11.097
Jeff c, when is ecamm creator camp?

00:57:11.097 --> 00:57:14.911
Because that's on a saturday and I won't be here.

00:57:14.911 --> 00:57:16.936
I'll be in baston packing my car.

00:57:16.936 --> 00:57:27.317
If you need more Jim Collison and who doesn't go over to, either take your pick it could be theaverageguytv or, if you want to be crazy, go to homegadgetgeekscom.

00:57:27.697 --> 00:57:35.032
It's the same and it's time for our awesome featured supporter of the week, and let's see if it's boy.

00:57:35.032 --> 00:57:39.516
I have just windows o' plenty on this screen when I do this and we'll close some ads.

00:57:39.516 --> 00:57:41.597
And is it?

00:57:41.597 --> 00:57:43.259
Craig from AI Goes to College?

00:57:43.259 --> 00:57:46.822
Randy from Bible Bytes, Greg over at Indie, drop in.

00:57:46.822 --> 00:57:49.342
Could Chris make it four weeks in a row?

00:57:49.342 --> 00:57:51.164
He's just been crazy over here.

00:57:51.164 --> 00:57:55.788
Or ask Ralph at askralfpodcastcom, or Jody Kringle and the Audio Branding Show.

00:57:55.788 --> 00:58:07.382
Well, we'll find out when I click spin and the winner is no, Max Trescott over at AviationNewsTalkcom.

00:58:07.382 --> 00:58:10.150
It was this close to being Jody and then.

00:58:10.150 --> 00:58:16.617
So thank you, Max, for being an awesome supporter and I swear I want to.

00:58:16.710 --> 00:58:19.811
This is where I always have a train wreck and it's interesting.

00:58:19.811 --> 00:58:23.750
If I just you know what, if I just go back to here, there we go, that will do it.

00:58:23.750 --> 00:58:34.773
If this show saves you time, if it saves you money, if it saves you a headache but keeps you educated, or maybe we're just entertaining, then maybe you should consider going over to askthepodcastcoachcom.

00:58:34.773 --> 00:58:40.903
Slash awesome, and yes, it is time for let me hit the jingle.

00:58:41.989 --> 00:58:44.257
And now it's time for a power rant.

00:58:44.257 --> 00:58:46.155
In fact, I'm going to stand up.

00:58:46.155 --> 00:58:46.958
I have to.

00:58:46.958 --> 00:58:48.193
It's a power rant.

00:58:48.193 --> 00:58:49.396
Kids, Can I do this?

00:58:49.396 --> 00:58:50.159
Is that going to work?

00:58:50.159 --> 00:58:51.893
Can you hear that?

00:58:51.893 --> 00:58:55.476
That motor, All right.

00:58:55.476 --> 00:58:57.635
Well, anyway, please quit doing this.

00:58:58.135 --> 00:59:02.532
I don't know why, but I see these and I'm just like wait, what?

00:59:02.532 --> 00:59:03.373
Why are you doing?

00:59:03.373 --> 00:59:05.800
It's just, it doesn't make any sense, and that is.

00:59:05.800 --> 00:59:07.891
I saw this come through.

00:59:09.414 --> 00:59:16.554
I'm working on intentionally minimalist and low budget podcast that will be audio only.

00:59:16.554 --> 00:59:19.300
I'm not concerned about the audio quality.

00:59:19.300 --> 00:59:20.632
Well, first things first.

00:59:20.632 --> 00:59:25.103
Maybe you should, as long as it's possible to understand what's being said.

00:59:25.103 --> 00:59:28.456
Okay, so he's going for listenable, not pristine.

00:59:28.456 --> 00:59:30.300
Okay, that's all I care about for now.

00:59:31.043 --> 00:59:38.322
Ideally, each person usually will be three total in different locations could dial into a conference call type system.

00:59:38.322 --> 00:59:39.244
So that's right there.

00:59:39.244 --> 00:59:42.858
No, no Phone calls.

00:59:42.858 --> 00:59:50.621
So you think somebody's going to listen to a show that sounds like this Everybody wants to listen to a podcast.

00:59:50.621 --> 00:59:53.360
Charlie Brown's teacher does not have a podcast.

00:59:53.360 --> 00:59:55.155
That's all I care about for now.

00:59:55.155 --> 00:59:56.614
Conference call type system.

00:59:56.614 --> 01:00:02.632
I'd personally love to have headphones in and walk around my house while talking, and this is the part that's driving me nuts.

01:00:03.574 --> 01:00:07.121
When you do your podcast, do your podcast.

01:00:07.121 --> 01:00:09.675
All these people are like I want to do a walk and talk.

01:00:09.675 --> 01:00:19.539
Why do you think it's like, oh, I would listen to these people do interviews, but you know what would make it better If they were walking around so I could hear gravel under their feet.

01:00:19.539 --> 01:00:25.596
I'm like, no, when you do a podcast, do your podcast Like, focus on your podcast.

01:00:25.956 --> 01:00:35.400
To quote the great Mr Taylor, better known as Travis Kelsey, podcasting is harder than football and it requires attention and focus.

01:00:35.400 --> 01:00:41.376
And you're like, I remember once I did this, once on a weight loss show and my audience loved it.

01:00:41.376 --> 01:00:41.717
Why?

01:00:41.717 --> 01:00:47.195
Because I got the crap scared out of me by a dog that came running at me and thankfully there was a fence.

01:00:47.195 --> 01:00:49.481
So this whole I know what I'm going to do.

01:00:49.481 --> 01:00:50.994
I'm so busy.

01:00:50.994 --> 01:00:53.141
I'm going to podcast from the car.

01:00:53.141 --> 01:00:54.485
I'm going to walk and talk.

01:00:54.485 --> 01:01:04.023
I'm going to go no quit when you do your, especially if you're interviewing people, take the time and just focus on listening to them.

01:01:04.023 --> 01:01:07.780
So that is my, that's my power rant for the day.

01:01:07.780 --> 01:01:09.134
What say you, Jim Cullison?

01:01:09.896 --> 01:01:10.478
Oh, I agree with you.

01:01:10.478 --> 01:01:12.438
I think that's a smart.

01:01:12.438 --> 01:02:08.873
Now, could you, I've, could you do it from the car no-transcript podcast and get myself ready because I'm gonna.

01:02:08.873 --> 01:02:11.775
It hurts, it takes, it almost takes more energy.

01:02:11.775 --> 01:02:19.224
I feel like after listening to an episode with bad audio, I need a break, like I need to take a walk.

01:02:19.224 --> 01:02:21.945
So, no, it does matter.

01:02:21.945 --> 01:02:34.315
And the better you can make the audio, the easier you're physically making it easier on your audience to listen, and if they're listening via earbuds, it's even worse to have this room echo or this.

01:02:34.315 --> 01:02:53.271
Whatever you're doing, please, I get people all the time that I'm interviewing and they bought, since the pandemic, they bought a puck that's four miles away and they're like, well, everybody else says it sounds okay and I'm like, well, nobody else cares except me and you sound terrible.

01:02:53.271 --> 01:02:57.079
So right, can we get a headset, can we get a microphone on you?

01:02:57.079 --> 01:02:57.800
I mean, I would.

01:02:58.601 --> 01:03:01.237
it does matter I think it does matter physically.

01:03:01.257 --> 01:03:03.688
It makes it easier here there might be exceptions.

01:03:03.789 --> 01:03:13.541
I've never listened to it, but I know a listener of the school of podcasting does walking is fitness and he walks around and talks and does this okay, and I know everybody's gonna.

01:03:13.541 --> 01:03:14.851
I saw in the chat room there already.

01:03:14.851 --> 01:03:15.914
What about kevin nealon?

01:03:15.914 --> 01:03:18.342
Well, kevin nealon is a famous comedian.

01:03:18.342 --> 01:03:32.782
So, step one be Kevin Nealon and then have a staff of at least two, because I know he's got a cameraman behind them and a cameraman in front of them and he's also interviewing Sheryl Crow.

01:03:32.782 --> 01:03:35.012
Number two get Sheryl Crow as a guest.

01:03:35.574 --> 01:03:40.934
Now, if I was going to do that, if I'm like, no, I really want to walk and talk, I would go by the.

01:03:40.934 --> 01:03:41.815
Chris had him.

01:03:41.815 --> 01:03:52.199
When I was in Atlanta, I got to hang out with Chris Stone and he had the little shore clip on microphone thingies and they have noise canceling, and that's the part that always makes me scratch my head.

01:03:52.199 --> 01:03:55.280
I want to do a walk and talk, but I do want to take out some of the background noise.

01:03:55.280 --> 01:03:56.956
I'm like well then, don't do it outside.

01:03:56.956 --> 01:04:01.773
If you're trying to get rid of background noise, maybe record someplace that I don't know doesn't have background noise.

01:04:01.773 --> 01:04:08.733
Know doesn't have background noise, but most of the time they want the background noise so you can turn that off.

01:04:08.733 --> 01:04:10.039
But that would be the easiest way to do a walk and talk.

01:04:10.039 --> 01:04:12.550
Get ashore, clip those little things on, do your walk and talk and go that route.

01:04:12.550 --> 01:04:15.744
I'm just when I see people like I want to podcast in the car, I go.

01:04:15.744 --> 01:04:18.416
That is the definition of distracted driving.

01:04:19.590 --> 01:04:20.934
There's the safety reasons too.

01:04:20.934 --> 01:04:24.773
Right, I mean, that's what you're saying, yeah, and you could be like, no, I'm okay, I'm there's.

01:04:24.773 --> 01:04:33.431
There are actually some studies that talking, just talking on your phone, engages your brain in a way that distracts you as much as drunk driving.

01:04:33.431 --> 01:04:38.882
So we always we talk about this hands-free thing and no, I'm still paying attention.

01:04:38.882 --> 01:04:44.518
No, you're talking to somebody else and your brain is actually distracted in creating images.

01:04:44.518 --> 01:04:57.583
As you're talking to somebody else, your brain is actually imagining that person and it's now you're not concentrated on the, concentrating on the car in front of you kind of thing, or around you, or.

01:04:57.583 --> 01:05:01.489
So, yeah, it's safety wise, it's probably not.

01:05:01.489 --> 01:05:09.693
It's probably because now you're thinking about the content creation that's going on around you and, yeah, probably not a great idea.

01:05:09.693 --> 01:05:13.961
Even if you get really good sound, it's probably not the safest idea.

01:05:14.362 --> 01:05:21.378
I'll tell you what I move my mic away from where it's at right now and I do the rest of the podcast with you barely hearing me.

01:05:21.378 --> 01:05:36.056
The chat room loses their effing minds right at this point, dave, anytime you and I have any kind of audio problem for the longest time like you were louder than me and you still might be louder than me or I might be louder than you.

01:05:36.056 --> 01:05:41.710
We get those comments in chat immediately, so does it matter?

01:05:41.710 --> 01:05:43.333
It absolutely matters.

01:05:44.313 --> 01:05:52.923
Yeah, we talked about this in a school of podcasting, group coaching, and Craig from AI Goes to College said the minute I have to ride the volume knob.

01:05:52.923 --> 01:05:55.367
It's sorry, we'll see you next week.

01:05:55.367 --> 01:05:57.623
Hope you can get your sound better, kind of thing.

01:05:57.623 --> 01:05:59.391
Yeah, I'm actually looking Right now.

01:05:59.391 --> 01:06:01.657
I'm, in theory, on the meters.

01:06:01.657 --> 01:06:04.402
I'm this much louder than you are, but that's….

01:06:04.402 --> 01:06:09.838
No, but we know the chat room will let us know either they're putting up with it or but it.

01:06:10.260 --> 01:06:12.391
The point was not that you need to fix it right now.

01:06:12.391 --> 01:06:13.193
That's not the point.

01:06:13.193 --> 01:06:13.914
The point right.

01:06:13.914 --> 01:06:16.722
It matters to people and we have now.

01:06:16.722 --> 01:06:27.596
Our audience is mostly podcasters, so they're concerned about it in some way and we're preaching to the choir, on this one at least, with who we have in the chat room here this morning, right, but it, yeah, it does matter.

01:06:27.596 --> 01:06:30.679
People are like can't hear you, echo, echo.

01:06:30.679 --> 01:06:32.681
I mean how many times I come in with an echo?

01:06:32.681 --> 01:06:34.822
For a while we were having that problem.

01:06:34.822 --> 01:06:36.885
And echo, I hear echo.

01:06:36.885 --> 01:06:41.356
I mean, that chat room is so fast to let us know Immediately yeah exactly.

01:06:41.697 --> 01:06:49.867
Yeah, gary says I just brought the Rode Wireless Pro, which has 32-bit float, which means you can almost not record bad audio.

01:06:49.867 --> 01:07:05.523
The only thing that why I would recommend the Shure thing is, if you're doing just audio, then, yeah, probably a Rode Wireless Pro would be the way to go, because, again, you can't get bad audio aside from plosives but you are basically clipping a pager to you.

01:07:05.523 --> 01:07:14.041
It looks like it's 1986 and you've got this big square thing where if I was doing video, I would go with the Shure mic and then you can actually just stream right to your phone.

01:07:14.041 --> 01:07:17.159
As always, it depends what you're doing.

01:07:17.159 --> 01:07:20.338
I thought this was an interesting question.

01:07:20.338 --> 01:07:25.161
It says I have a podcast that is 25 episodes in about a niche topic.

01:07:25.161 --> 01:07:28.675
Says I have a podcast that is 25 episodes in about a niche topic.

01:07:28.675 --> 01:07:31.485
We have some friends that have businesses in their niche topics that we promote more or less for free.

01:07:31.485 --> 01:07:32.331
Well, don't do that.

01:07:32.331 --> 01:07:35.465
But okay, unless they have a link to your show on their website.

01:07:35.465 --> 01:07:39.338
We've been approached recently by an author that wants to sponsor the show.

01:07:39.338 --> 01:07:43.556
Well, first thing I would say is does that person's book match your audience?

01:07:43.556 --> 01:07:47.143
We're not sure what to charge him or ask in return.

01:07:47.610 --> 01:07:50.099
We currently get 25,000 downloads a month.

01:07:50.099 --> 01:08:01.025
Monthly stats are crap, all right, because what you need, and the reason I say that is a monthly stat, is based on how many episodes.

01:08:01.025 --> 01:08:02.469
I'll give you an example.

01:08:02.469 --> 01:08:06.722
The School of Podcasting first episode came out April 2005,.

01:08:06.722 --> 01:08:07.974
Still gets downloads.

01:08:07.974 --> 01:08:12.590
If that gets downloaded in October, it counts as part of this monthly download.

01:08:12.590 --> 01:08:15.335
So that show has 900 plus episodes.

01:08:15.335 --> 01:08:17.661
But it was something I want to say.

01:08:17.661 --> 01:08:24.738
40% of my downloads in a month at the School of Podcasting come from episodes that were released in this month.

01:08:24.738 --> 01:08:29.065
The other 60% was my back catalog, because I have a huge back catalog.

01:08:29.065 --> 01:08:31.369
So monthly stats don't count.

01:08:31.369 --> 01:08:35.520
When you're quoting sponsors and we release a new episode weekly Great.

01:08:35.520 --> 01:08:40.463
So you want to look at how many episodes you got per episode after 30 days.

01:08:40.463 --> 01:08:43.713
We're constantly growing and promote our show heavily on Instagram.

01:08:44.235 --> 01:08:46.060
Any advice on how we should proceed?

01:08:46.060 --> 01:08:47.576
So how do you charge?

01:08:47.576 --> 01:08:58.457
This is where, in negotiations, if you read any book on negotiation, they will tell you to let the other person say a price first, and part of that is they're not sure what to.

01:08:58.457 --> 01:09:03.739
They don't want to offend you, but they don't want it to be too low, because then you'll be like how dare you $10.

01:09:03.739 --> 01:09:07.046
Want it to be too low, because then you'll be like how dare you $10.

01:09:07.046 --> 01:09:15.860
So I always ask them, just because I watch Shark Tank, what is your customer acquisition cost, which makes you sound so brilliantly smart?

01:09:15.860 --> 01:09:16.985
What is your customer acquisition cost?

01:09:16.985 --> 01:09:19.431
And if they know that, then take that.

01:09:20.033 --> 01:09:30.909
And if I had hey, let's do fun math with Dave If I get 300 downloads an episode, right, I times that by our magic 0.03, that's 3%.

01:09:30.909 --> 01:09:35.641
That means I'm going to have nine people that might take action on that.

01:09:35.641 --> 01:09:43.618
So if he says my customer acquisition cost is $12, then I take that, nine people times 12, and that gives me 108 bucks.

01:09:43.618 --> 01:09:45.734
That's for the podcast.

01:09:45.734 --> 01:09:50.136
Then you want to go well, how much to be featured in the website?

01:09:50.136 --> 01:09:58.002
Because it's one thing to say, it's another thing to have a link in the show notes and then the newsletter and then whatever number you come up with.

01:09:58.149 --> 01:10:03.011
When you start to feel uncomfortable and you're like so you're saying 108 bucks, I go yep, an episode.

01:10:03.011 --> 01:10:10.016
Now I realize that the first nine people that sign up on that first episode are not going to sign up again, but maybe.

01:10:10.016 --> 01:10:13.717
But the answer is, I don't know that there is an official.

01:10:13.717 --> 01:10:23.135
Just follow this kind of math, but this will give you an idea of how many people are going to take action, how much money they're going to make.

01:10:23.135 --> 01:10:27.761
And then that's where, if you ask them the price, how much is your customer acquisition cost?

01:10:27.761 --> 01:10:31.500
And then my whole thing is whatever it is.

01:10:31.500 --> 01:10:51.581
So if you come up and you're like, well, that'd be like around 110 bucks, great, tell them 150, because we all underserve our audience, especially if it's a niche audience and that guy's trying to get into people that like street hockey, all right, well, there's only three other shows about street hockey and you're the biggest one.

01:10:51.581 --> 01:10:53.395
Raise that price.

01:10:53.395 --> 01:10:55.277
So I don't know, jim, any thoughts?

01:10:56.489 --> 01:10:57.091
Just know.

01:10:57.091 --> 01:11:08.779
If you say 150 and he says I was thinking 120 and you say yes, you are now open for negotiation every time they renew.

01:11:08.779 --> 01:11:13.715
So if you don't like negotiating, don't Say 150.

01:11:13.715 --> 01:11:17.600
If they say no, or if they ask for less, don't take it.

01:11:17.600 --> 01:11:21.154
You have to if you want to be in the negotiation game.

01:11:21.154 --> 01:11:25.248
Then negotiate right out of the chute, right and get that thing if you like that.

01:11:25.248 --> 01:11:26.993
Some people really like that and that's fine.

01:11:27.135 --> 01:11:30.592
If you don't like it, a lot of people don't do it from the very beginning, right.

01:11:30.592 --> 01:11:40.273
But I'm with you, dave, I think and then I'll say one more thing on that I think a lot of folks get stuck and they can't figure out a price, and so they just don't.

01:11:40.273 --> 01:11:44.654
They don't do it very well, they're like no, I just don't want to do this, you got to do it.

01:11:44.654 --> 01:11:45.735
You got to do it at least once.

01:11:45.735 --> 01:11:49.358
Pick a price that sounds fair and say it.

01:11:49.358 --> 01:11:50.618
Stay with it.

01:11:50.618 --> 01:11:53.119
If they say no, don't.

01:11:53.119 --> 01:11:54.701
And you don't want to negotiate, don't.

01:11:54.701 --> 01:12:01.505
But the next time somebody asks for this, you go a little bit lower, right, until you find what the market is going to bear.

01:12:01.505 --> 01:12:06.827
This is supply and demand and basic market economics, right, what?

01:12:06.827 --> 01:12:10.335
How much is your car, the car you're currently driving, how much is it worth?

01:12:10.335 --> 01:12:12.640
Well, people say, well, kelly Blue Book.

01:12:12.640 --> 01:12:13.641
Well, that's just an estimate.

01:12:13.641 --> 01:12:16.051
It's actually worth what someone will pay for it.

01:12:16.051 --> 01:12:20.456
Right, that's what it's worth today, right now, evs are.

01:12:20.456 --> 01:12:21.556
They were popular.

01:12:21.556 --> 01:12:27.563
Right now they're taking it on the chin a little bit and they're not as buying a used one they're a little.

01:12:27.563 --> 01:12:31.386
Or trading one in, they get a little less for them because they're not popular right now.

01:12:31.386 --> 01:12:40.011
Right, their, their, their resale value is taking a hit.

01:12:40.032 --> 01:12:44.118
So, with your podcast, I always say set that amount and if they say no, the next time they ask drop it down a little bit until you find what the market is willing to bear.

01:12:44.118 --> 01:12:53.425
Then, as you have customers come to you, as you have folks come in, start raising that price a little bit, right, or keep it the same.

01:12:53.425 --> 01:12:58.056
If that's the right, if that's the right item, you can keep it the same, but raise it a little bit until people start saying no.

01:12:58.056 --> 01:13:00.992
Then you'll find your, then you'll find that.

01:13:00.992 --> 01:13:04.322
That, that spot where you're comfortable with what you're doing.

01:13:04.783 --> 01:13:07.150
Your podcast is unique, it's not like anything else.

01:13:07.150 --> 01:13:13.082
So you can't say well, I looked it up in the book and it says this no, your podcast's too unique for that.

01:13:13.082 --> 01:13:14.351
You're too unique for that.

01:13:14.351 --> 01:13:17.641
You have your own value associated with it.

01:13:17.641 --> 01:13:19.849
You need to do your own market research, and you can do it.

01:13:19.849 --> 01:13:20.911
Live with people.

01:13:20.911 --> 01:13:24.057
If you charge too little, well, the next time, charge more.

01:13:24.057 --> 01:13:27.393
Be good enough that you can charge more the next time.

01:13:27.393 --> 01:13:31.471
Eventually, people will start saying no, and then you've charged enough at that point.

01:13:31.832 --> 01:13:32.194
That's it.

01:13:32.194 --> 01:13:39.556
In fact, that strategy is mentioned in the book Profit from your podcast won Joe Salcihai from Stacking Benjamins.

01:13:39.556 --> 01:13:45.078
He says you're leaving money on the table until you've heard no, and I was like that's a really good point.

01:13:45.377 --> 01:13:49.756
So it's a very it's very common, it's very common technique.

01:13:49.756 --> 01:13:50.720
It's not complicated.

01:13:50.720 --> 01:13:54.381
Just wait for them to start saying no and then like, okay, I've charged enough.

01:13:54.381 --> 01:13:57.435
And if they say yes, too quick, you probably haven't charged enough.

01:13:57.435 --> 01:14:01.695
But it's all right, you've already said it, you can move that up with your next customer.

01:14:01.695 --> 01:14:06.043
Or the other thing is don't commit forever right on these things.

01:14:06.043 --> 01:14:06.664
Well, how much?

01:14:06.664 --> 01:14:17.171
Well, it's $50 a show, forever.

01:14:17.171 --> 01:14:18.853
So if I sign a contract, does that mean you're locking in $50 for forever?

01:14:18.853 --> 01:14:27.984
Well, maybe, just but say you could say something like well, my 2024 pricing is $50 a show and I release new pricing every October for the next year, kind of thing.

01:14:27.984 --> 01:14:32.399
If you want to get, if you so, that way you can have a way to raise prices if you need to.

01:14:33.141 --> 01:14:33.823
Yeah, I've done.

01:14:33.823 --> 01:14:43.271
I've seen that too, where people go like all right, the first month will be X amount of money and months two and three Like we're giving you a special discount as a new customer.

01:14:43.271 --> 01:14:50.957
The first month is 10% off, second month is this, third month is this, and it's a three-month minimum purchase or something like that.

01:14:50.957 --> 01:14:51.917
So it's always tricky.

01:14:51.917 --> 01:14:55.261
The chat room had some comments on the lav mics.

01:14:55.261 --> 01:15:04.807
Ralph says I was using the SureMove mic for my show because I do video, but I went back to a regular mic because people told me the microphone in the shot gives me street cred.

01:15:04.807 --> 01:15:10.279
Well, if we ask people what a podcast is people talking to each other with microphones?

01:15:10.279 --> 01:15:11.862
That's a podcast.

01:15:11.862 --> 01:15:13.652
Yeah, don't get me started.

01:15:13.652 --> 01:15:19.773
Gary says the Pro also includes a couple of nice lavs and Bandrew says yeah, and yet no one uses them.

01:15:19.773 --> 01:15:22.016
So that would be another thing you could do with a.

01:15:22.016 --> 01:15:23.680
I didn't realize the pro came with laughs.

01:15:23.680 --> 01:15:24.480
That's a cool setup.

01:15:24.480 --> 01:15:26.604
Yeah, here's a fun one.

01:15:26.604 --> 01:15:28.555
This is an easy one.

01:15:29.109 --> 01:15:31.819
They say I don't have an RSS feed or a host.

01:15:31.819 --> 01:15:34.658
I'm getting ready to publish my second podcast.

01:15:34.658 --> 01:15:38.613
I'm hoping they mean episode and not show my first one.

01:15:38.613 --> 01:15:39.497
Nope, they mean show.

01:15:39.497 --> 01:15:43.440
My first one was a short 10 episode with a friend of mine.

01:15:43.440 --> 01:15:47.591
We self-published on Spotify and Apple.

01:15:47.591 --> 01:15:54.172
I plan on doing it the same way, but I'm doing myself a disservice by not having a host or RSS or using Podbean or a similar site.

01:15:54.172 --> 01:16:03.760
It is a pain uploading the same info and tags to each site and episode Again copy paste, but I don't want to miss an opportunity for Grosh.

01:16:03.760 --> 01:16:06.064
Should I be doing these other things?

01:16:06.064 --> 01:16:08.173
Well, yes, you need an RSS feed.

01:16:08.173 --> 01:16:09.235
Am I doing it wrong?

01:16:09.235 --> 01:16:12.844
Yes, you're absolutely doing it wrong.

01:16:12.844 --> 01:16:20.104
Rss, that last S and S stands for syndication, so you upload it in one place and you put it.

01:16:20.104 --> 01:16:24.059
Excuse me, we're not done.

01:16:24.158 --> 01:16:25.483
Okay, bless you again.

01:16:26.050 --> 01:16:27.556
And the furnace hasn't even kicked on.

01:16:27.556 --> 01:16:33.260
That's what I'm waiting for when the furnace kicks on and the smell of burnt dust.

01:16:33.260 --> 01:16:38.001
Yeah, but you need an RSS feed and get yourself something like TextExpander.

01:16:38.001 --> 01:16:50.895
I love TextExpander, I use it a lot in support and if you ever see a pod page and it says, let me know if you need any other, if you have any other questions, I'm always happy to help.

01:16:51.077 --> 01:16:52.140
I actually didn't type that.

01:16:52.140 --> 01:16:56.217
I just typed in hashtag TY and it types that.

01:16:56.217 --> 01:16:59.292
So if you're typing the same things over and over, you can do that.

01:16:59.292 --> 01:17:02.537
If you're using Captivate, they have.

01:17:02.537 --> 01:17:05.302
You can use a template that you make.

01:17:05.302 --> 01:17:10.890
So if you're always going to put in the same tags and things like that, you can set that up so that you don't have to type it over and over and over.

01:17:10.890 --> 01:17:12.716
Yeah, Craig's talking about pricing.

01:17:12.716 --> 01:17:14.921
He says I had that happen with a job once.

01:17:14.921 --> 01:17:17.493
They asked me what salary I wanted.

01:17:17.493 --> 01:17:22.177
I gave a figure and they immediately said okay, and it left lots of money on the table.

01:17:22.177 --> 01:17:22.618
Yeah, that's.

01:17:22.618 --> 01:17:24.780
There's nothing worse than going.

01:17:24.780 --> 01:17:30.167
Maybe when you go I don't know 200, and they go okay, Like, ah, I should have said 400.

01:17:33.551 --> 01:17:34.518
Well, maybe like that can backfire on you too.

01:17:34.518 --> 01:17:36.029
You may have actually just hit what their budget was.

01:17:37.032 --> 01:17:47.451
And they're like, oh awesome, okay, that's a, that's great and and so, yeah, be careful, don't that's great and?

01:17:47.451 --> 01:17:50.016
And so, yeah, be careful, don't feel too bad, you might have just hit the sweet spot in that, and I don't know that's.

01:17:50.016 --> 01:17:51.822
I'm listen, I'm not a big negotiating fan.

01:17:51.822 --> 01:17:54.756
I'm just not very good at it, and so I always shirk away from it.

01:17:54.756 --> 01:17:58.912
But don't always feel like you've gotten screwed or you left money on the table.

01:17:58.912 --> 01:18:06.760
Or when I bought my most recent car, I went in and the sticker price was right, I think 27 $27, right.

01:18:06.760 --> 01:18:08.242
And I said I'm taking this car.

01:18:08.242 --> 01:18:09.189
And he's like, do you want to drive it?

01:18:09.189 --> 01:18:11.136
I'm like, no, this is the car I want.

01:18:11.136 --> 01:18:14.556
He was like, really, yeah, no, I've done the work.

01:18:14.556 --> 01:18:16.617
I'm, I'll drive this one away.

01:18:16.676 --> 01:18:19.890
This is fine and he's okay, because you should drive one.

01:18:19.890 --> 01:18:23.475
So we did, we drove another one, but afterwards he's.

01:18:23.475 --> 01:18:26.560
So we sit down and we do the paperwork and he's well.

01:18:26.560 --> 01:18:29.045
I said is this the part where we negotiate?

01:18:29.045 --> 01:18:30.114
He's well, do you want to?

01:18:30.114 --> 01:18:33.095
And I'm like, well, yeah, he's well, tell me a price.

01:18:33.095 --> 01:18:35.096
And I'm like 26.

01:18:35.096 --> 01:18:36.576
He goes that's fine.

01:18:36.576 --> 01:18:46.564
And if I could have gotten obnoxious with that and been like 22 and then gone through the whole thing with it but it was valuable to me Could I have gotten it cheaper?

01:18:46.564 --> 01:18:48.104
Yeah, could I have paid more for it?

01:18:48.104 --> 01:18:51.085
Yeah, it's, and I'm really bad about this At some point.

01:18:51.085 --> 01:18:53.926
Just get by the damn thing and move on.

01:18:53.926 --> 01:19:01.527
Stop trying to milk every single penny and listen, this is physician, heal thyself.

01:19:01.527 --> 01:19:03.728
Maybe I'm just talking to myself here.

01:19:03.728 --> 01:19:05.868
Right, and that milk every, every single.

01:19:05.868 --> 01:19:07.728
I could have got it three sets cheaper.

01:19:07.728 --> 01:19:13.088
Your time is worth something, so just buy it, move on, you're fine.

01:19:13.088 --> 01:19:14.832
And the.

01:19:15.012 --> 01:19:23.225
The worst strategy for car negotiations is when your car dies driving onto the lot.

01:19:23.225 --> 01:19:27.240
That happened like I have to buy a car to get home.

01:19:27.240 --> 01:19:30.079
That is not a good negotiation strategy.

01:19:30.079 --> 01:19:34.020
The week of the 18th is when creator camp is.

01:19:34.020 --> 01:19:34.560
I'm not sure.

01:19:34.560 --> 01:19:37.990
I guess if I click on a calendar we could figure this out, Okay.

01:19:37.990 --> 01:19:44.859
So yes, I am flying back the 19th, so there will be no show October 19th for Ask the Podcast Coach.

01:19:44.859 --> 01:19:51.221
I'll be coming back from, but I'll have pictures of me taking a selfie, yeah, with Jeff C.

01:19:51.282 --> 01:19:51.962
So that'll be cool.

01:19:51.962 --> 01:19:52.931
Jeff C's there.

01:19:52.931 --> 01:19:58.884
There's a guy named Dan that does a lot of videos about DaVinci Resolve.

01:19:58.884 --> 01:19:59.690
He's there.

01:19:59.690 --> 01:20:04.541
Alec, the guy that does, who I learned Ecamm from, is going to be there, so I'm looking forward to it.

01:20:04.541 --> 01:20:05.863
I've just got to get caught.

01:20:05.863 --> 01:20:07.176
I didn't realize there was homework.

01:20:07.176 --> 01:20:10.359
I thought this was go to the conference, sit there, listen to people fly.

01:20:10.359 --> 01:20:12.055
No, there's homework.

01:20:12.055 --> 01:20:16.250
Oh, because they were doing everything in Discord and I'm just not a fan of Discord.

01:20:16.250 --> 01:20:20.411
I'm like I'm old, email me and they had the wrong email or something.

01:20:20.411 --> 01:20:21.511
But looking, but looking forward to that.

01:20:21.511 --> 01:20:23.854
Yeah, in two weeks we'll be taking a week off.

01:20:23.854 --> 01:20:25.875
At any rate, jim, what's coming up on?

01:20:25.875 --> 01:20:26.735
Home Gadget Geeks?

01:20:27.817 --> 01:20:29.818
Yeah, dan LeFebvre joined me this week.

01:20:29.818 --> 01:20:33.801
Dan from BasedOnTrueStoryPodcastcom.

01:20:33.801 --> 01:20:40.225
We talked a little bit about CGI in movies, a little bit, and then we looked at the Elgato prompter.

01:20:40.225 --> 01:20:44.251
He did a little hands-on, not necessarily a review, but we talked about it.

01:20:44.251 --> 01:20:51.668
We talked about the idea of looking into the camera and does it matter if you are looking away or looking above?

01:20:51.668 --> 01:20:52.872
A whole discussion around that.

01:20:52.872 --> 01:20:55.958
I thought it was helpful to me, it was good.

01:20:55.958 --> 01:20:57.743
So available right now.

01:20:57.743 --> 01:21:00.234
And Dan, thanks for coming on, but available right now.

01:21:00.234 --> 01:21:01.759
Homegadgetgeekscom.

01:21:02.720 --> 01:21:03.101
Excellent.

01:21:03.101 --> 01:21:05.497
On the School of Podcasting you is something I haven't done.

01:21:05.497 --> 01:21:07.475
I've tried it a couple of times.

01:21:07.475 --> 01:21:09.480
It never really worked.

01:21:09.480 --> 01:21:27.533
I had somebody that was a consulting client and I'm going to basically take that show, make it in an NPR-style narrative thing, so it'll be great for the questions you need to ask if you're thinking of starting a podcast, because his title made no sense, I'll just give you that one.

01:21:27.533 --> 01:21:28.314
He told me what it was.

01:21:28.314 --> 01:21:28.595
I go.

01:21:28.595 --> 01:21:30.400
I have no idea what that show's about.

01:21:30.400 --> 01:21:35.501
If I said the big orange dad day to you, jim, what do you think that show's about?

01:21:35.501 --> 01:21:43.884
Big orange dad donald, yeah, it turns out he's in tennessee and orange is the color of the football team.

01:21:44.733 --> 01:21:45.657
So I was like, yeah, yeah, I'd go.

01:21:45.657 --> 01:21:46.912
Now that might be one.

01:21:46.912 --> 01:21:48.136
You ask people and go.

01:21:48.136 --> 01:21:49.341
What do you think it's about?

01:21:49.341 --> 01:21:53.738
And if he's asking his friends in Tennessee, they're like, oh, it's about being a dad and football fans.

01:21:53.738 --> 01:21:58.752
I'm like, okay, maybe not, but that's what's coming up on the School of Podcasting Holy cow.

01:21:58.752 --> 01:22:01.119
Super chat from Mr Craig Van Slyke.

01:22:01.119 --> 01:22:02.011
Check him out.

01:22:02.011 --> 01:22:03.877
Ai Goes to College.

01:22:03.877 --> 01:22:09.609
Thank you so much for that, craig, and we will see you next week.

01:22:09.609 --> 01:22:10.451
We will be here next week, as always.

01:22:10.451 --> 01:22:11.532
Askthepodcastcoachcom, slash live.

01:22:11.532 --> 01:22:13.512
Everybody like, subscribe and ring the bell.

01:22:13.512 --> 01:22:21.217
We'll see you, bye.