Sept. 6, 2025

Podcast Release Forms on a Live Show Do You Need Them?

Podcast Release Forms on a Live Show Do You Need Them?

Send us feedback/questions via Text The boundaries between legal protection and audience engagement blur when we confront one of podcasting's persistent questions: do you need release forms from your guests? This episode dives deep into this conundrum, revealing why adding friction to your listener experience might actually sabotage your growth efforts. Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History? Video Vers...

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Send us feedback/questions via Text

The boundaries between legal protection and audience engagement blur when we confront one of podcasting's persistent questions: do you need release forms from your guests? This episode dives deep into this conundrum, revealing why adding friction to your listener experience might actually sabotage your growth efforts.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com


FEATURED SUPPORTER: Dr. Craig Van Slyke from AI Goes to College

Generative artificial intelligence systems, like ChatGPT, are transforming the world of higher education. AI Goes to College covers the latest developments in generative AI as they relate to higher ed. Each episode is filled with insights and practical tips that you can use to navigate an AI-enabled world. 

Check it out at aigoestocollege.com

Podcast Hot Seat
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BE AWESOME!
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00:00 - Show Introduction and Coffee Talk

01:34 - Podcast Branding - Update Yours!

02:50 - Based On a True Story Podcast

03:29 - Podcast Release Forms Discussion

11:16 - Market Research for Podcast Growth

20:38 - Early Episodes: Keep or Delete?

31:05 - Local Podcasting Challenges

45:48 - Celebrity Podcasters vs. Everyday Creators

56:02 - Thank so to the Supporters

56:20 - Join the School of Podcasting

56:32 - Try Podpage

57:17 - Featured Supporter: Craig From AI Goes to College

57:58 - Grit and Growth Business

58:32 - Become a Supporter or Just Say Thanks!

01:03:41 - Addressing Tragedies on Your Podcast

01:14:58 - Social Media Strategy for Podcasters

01:28:58 - AI Editing and Show Wrap-up

WEBVTT

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Ask the Podcast Coach for September 6, 2025.

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Let's get ready to podcast.

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There it is.

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It's that music.

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That means it is Saturday morning.

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It is time for Ask the Podcast Coach, where you get your podcast questions answered live.

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I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only Jim Cullison from TheAverageGuytv.

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Jim, how's it going, buddy?

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Greetings, dave.

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Happy Saturday morning to you.

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Sorry, we're a little late, it's my fault.

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I jump in, I get Dave talking and then all of a sudden we're like we got to go.

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We almost sometimes are like oh, let's just do the show, just you and me.

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It's always good to be here.

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It's.

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It's a little more fun with the chat room and, and, and dave remembered, at the last minute I had to format the hard drive on the roadcaster or the disc thingy, uh, and, and that took a second.

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But uh, we're here now and uh, it's funny because there was a report that came out that we're not supposed to do chit chat.

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And we just did chit chat and, and now we're going to do ads, which are great fun.

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So we break all the rules, we break all the we are rebels here.

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And then we're going to do ads, which are great fun.

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So we break all the rules, we break all the we are rebels here, and then we can get to the fun stuff.

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So you can't, you can't do the podcast without coffee you can't do the podcast without coffee.

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That's, it's ridiculous.

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So there it is.

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And that that awesome coffee pour is brought to you by the one and only mark from podcast brandingco.

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Because you know they're going to see you before they hear you.

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And Mark has done a ton of my artwork and I love every one of them.

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Why?

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Because he sat down with me one-on-one and said, well, what's the vibe of the show, what are we going for, what are we looking for?

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And then he gives you a couple of different options and you're like, wow, those are all beautiful, and then you pick the one.

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That's the hardest part is which one do you pick?

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They're all good and he's been doing this for years.

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He's also a podcaster himself.

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That is a huge difference between you know the guy on Fiverr or whatever, and he's going to sit down with you like he's got the marketing experience.

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He's been an award winning graphic artist.

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And it's not just artwork.

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This is websites, pdfs, powerpoint, anything that you're going to put in front of your audience, that you want to look good.

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Well, mark is the guy you want to talk to.

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And wait, there's more.

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That's right, he's Canadian, so he's going to be polite.

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So if you really need great looking stuff.

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Go over to podcastbrandingco and tell them Dave and Jim sent you.

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And, of course, big thanks to our good friend Dan Lefebvre over there.

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Based on a true story, based on truestorypodcastcom.

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This week, young Guns 2.

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Young Guns.

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That's Bon Jovi, isn't it yeah?

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Aren't those?

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Those are like the 90 Brat Pack kind of movies.

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Oh yeah, emilio Estevez.

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And yeah, I didn't know there was a Young Guns 2.

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I knew there was a Young Guns because Jon Bon Jovi did the most of the soundtrack, but that's interesting.

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Well, if you want to know, young Guns 2 with Josh from Wild West Extravaganza is on the podcast.

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Check it out today.

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Based on a true story.

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Based on a true story podcastcom.

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And, as always, dan, thanks for your sponsorship.

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Yeah, well, we have a question because we, you know, we have a thing right above us.

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If you ever see the video, you can go to askthepodcastcoachcom slash question.

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You can join via audio, via video.

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You know, obviously we've got the chat room, which is where this is coming from, and so when people come on the show, I've never asked them hey, is it okay if I use your likeness?

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And so Ralph is asking I'm launching my live show and I wanted everyone's opinion on whether I need to get a signed release for those coming on the live show so I can use the content.

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To me, I kind of go, it's a live show.

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I just said at the beginning of the show live.

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You know, we've never asked anybody for a release form.

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I find release forms to be a pain in the butt.

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To me it's almost like a prenup.

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Now, on the other hand, it's a legal thing.

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So if you want to keep yourself out of legal trouble but I'm also the guy that somebody goes hey, I said fart bubble on your podcast 12 years ago, can you take that down?

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I'm in between jobs and I'm trying to, you know, make.

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I'm just afraid if somebody Googles me, they're going to find fart bubble and I'm like, oh, okay, and I will take it down.

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I, I, I, you know, I only have, you know, hundreds of other episodes.

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People can listen to Jim, if you ever you know had.

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Okay, yeah, we bought both at work and in my own podcast.

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Yeah, and I we had to, proactively.

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You know we had a situation where we had to proactively pull one down.

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But I think, depending, think, depending, listen, it may depend on your net worth.

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If you're you know you may want to get.

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If you're you know, if you're jason and travis kelsey and you're having a guest on who's controversial, you may want to get a release signed.

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Right, I mean again, consult, we're not lawyers, we don't play one on tv and and we even didn't stay at a holiday in express last night.

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But you can.

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You just if, if you, if it helps you feel better sleeping at night that you have releases on people, that that then you're like, hey, I've got this thing.

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I mean because, eventually, right, it's not the, it's not the signed release that gets you out of trouble, it's your defense in court that gets you out of trouble.

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And so you, you, you know, if you feel, if it helps you sleep at night, yeah, get them the.

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Uh, dan or Feb had said in the chat, like he and this is what I do too, I'm assuming I've asked you to come on my show.

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You came on my show.

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You talked on my show.

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Everything you said is available for release unless you ask me not to, and I won't.

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If you ask me not to, I won't.

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So I'm kind of a Dan.

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I'm like.

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You know.

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It's not like I cornered you in some corner and put a microphone in your face and forced you to talk.

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But whatever helps you, ralph, whatever helps you sleep at night, would be what I would go with.

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Well, our problem is, somebody will come on and like, hey, it's Steve, steve, you're on with Dave and Jim.

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What's going on?

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Hey, I need to know what to do.

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I'm like, oh great.

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He's like, oh, wow great, thanks guys.

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And then Steve leaves blah blah, blah, blah.

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I'm like, oh great.

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He's like, oh, wow, great, thanks guys.

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And then Steve leaves and I'm like, oh, I forgot to ask him what his website was and now I got to go find Steve on the.

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I think his name was blah blah, blah show.

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Wait, there's 26 of those, any of those names you know?

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Like, if you've got the time to go, chase down somebody to get their signature to where they're going to go.

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I need to do what?

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Okay, whatever.

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Sure, you know so.

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But Ralph's saying in chat, right, he's like how do you do that on a live show?

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This is kind of what you're saying, right, how you do it on the live show.

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Well, we assume you called in and so right, we didn't force you.

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There's no, there's no, no trickery right.

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If we wanted to, you could follow up.

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You know.

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You could create a process to say, hey, hang tight, we need to get your information.

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Or you could make sure we get their website when we're done and you could contact them.

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Right, you could do all that work.

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Does it help you sleep at night?

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If it does do it.

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If it doesn't don't.

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But like right now, right, we have askthepodcastcoachcom slash question and we're lucky if we get one person to join us live, right, that's fine.

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Chat, you know, our audience has very clearly said we're good putting our questions in chat.

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So the thing is, the more friction Jeff C brought this up the more friction you put, the less people are going to do what you want them to do, which is to come on the show.

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I mean, there are studies that if you ask for the first name and their email address, versus if you ask for the first and last name and email address, they're like oh, I'll give you my first name, but I'm not giving you my last name, Forget it.

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And now you don't have their email.

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So you know it's like well, that's fine, as long as you're fine getting fewer email addresses.

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But if you like, hey, here's, I want you to come on and ask me questions.

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You just got to answer this 35 questionnaire thing and you know, tell me the.

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All I need is your social security number and your mother's maiden name.

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They're not going to come on.

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So it's one of those things where you know I'm crazy, I just let people again askthepodcastcoachcom slash question.

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If you want to join and we've had I don't know in 10 plus years, maybe two or three people that were a little weird, you know.

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But live's a different.

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You know, if you want to do live, read the book Beyond Powerful Radio by Valerie Geller, because she talks about.

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The thing with live is, if you're asking for people's opinions, like we just started, it's now betting season, I mean, I'm sorry, football season here in America, and you know it's just one of those where people come on they're like oh man, you shouldn't have played that quarterback, he's an idiot, this guy's got no talent.

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Okay, Thanks, Jim from Poughkeepsie.

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You know, I don't know, he had a bad night, that's for sure.

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Yeah, the guy's an idiot, Shouldn't have played him.

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The guy has one one thing he's going to say the quarterback's an idiot, you shouldn't have played him.

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And so you have to be okay with going.

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Okay, Jim, thanks so much.

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And onto the next caller Like you have to be fine hanging up on people because they've given you what they needed to say, and some people, when they come on, like, oh, I'm on the show now, I'm going to stay on as long as I can, and so letting people on is different, it's, you know, Danny Brown says end of day as well.

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Just be nice and remove episodes if it really bothers a previous guest.

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That's what I do.

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Yeah, so maybe.

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I'm naive and that could be.

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I'm just not worried about it because I don't have a problem pulling stuff down and I don't talk about things that are going to get people sued.

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You know, I had somebody I interviewed this week and they were talking about the female breast and they used the T word and I was like, am I going to edit that out?

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I'm like because we all know what that word is, we all know what they are, and I was like you know.

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But I was like you know, I'm probably just going to avoid that.

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I mean last, week.

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That's what your audience expects, right?

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I mean, in some circles that's going to be just fine, and others, if you have an audience, you know, if you've been a PG podcaster for a long time and your audience is depending on you to remain PG, although I think you can say that in.

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Pg.

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But let's just you guys know where I'm going with this.

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Yeah, then don't let it go.

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I mean I said on Home Gadget Geeks.

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I can count on one hand the number of times I've sworn on that podcast.

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Right.

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And easily, maybe on two fingers, the times I've right.

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I just don't do it there.

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That's just that audience does not want that.

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They're not.

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That's not what they're here for audience does not want that.

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They're not.

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That's not what they're here for.

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Yeah, they listen.

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My neighbor listens to it with my name, with his son, jack, who is five, and he and jack knows me like I.

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He's across the street, I, uh, you know he.

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So you, you've got a.

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You just got to know your audience.

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Right from that standpoint, stephan Stephanie makes a great point.

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Oh, she's got a couple great points.

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I watch a show where before that's not the one I was going to read, but that's okay.

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Oh, but that's a good one too, yeah.

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Well, I watch a show where, before they have callers, they also give my callers opinions have nothing to do with me or my sponsors disclosure, and we could do that too here.

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Before you bring somebody on, you could say hey, just as a reminder of this, the opinions of our guests don't represent Ask the Podcast Coach.

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It's you know, whatever.

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However, you want it's affiliates or whatever.

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Yeah, and Stephanie has many, many talents.

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Nosyafcom.

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She says when I'm filming something in public, I have a sign that says, being in this area, you agree to be on video.

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You can have that on your show or say before you come up you are also agreeing to yeah, like we could have here.

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It says askthepodcastcoachcom slash question.

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I could have a thing on the bottom that says you know, joining this call gives you permission.

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I know on PodPage we have a guest intake form that you can send to people and they upload their bio and their headshot and all that stuff.

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And at the bottom there's a thing that has a link to our release form.

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But it also says by clicking submit, you are acknowledging that you read the terms of service here and you are giving us permission to use your stuff.

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So you know you could kind of do what Stephanie says there, basically like hey, by doing this you acknowledge that.

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Ralph says I'm confirmed, I might call someone out on something they are doing and they get butt hurt and they want to take our, they want to take it out on me later because they perceive I have something.

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Because they perceive I have something.

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You know that's legit.

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If you're going to call people out, you better get a disclosure.

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Like I would not go.

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I would not get actively hostile towards a guest and not expect some.

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And it could be as simple as you know.

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You could go hey, joining me now is Jim, jim, how's it going?

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Jim?

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And Jim would say Great, it's going great.

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And I go hey, just before we get to your question, just again, I have your permission to use your likeness in this recording and you'd go Sure, great, what's your question?

00:13:20.270 --> 00:13:21.873
You could do that, that would be an easy one.

00:13:21.873 --> 00:13:33.285
Just make it super quick, acknowledging blah, blah, blah, and then later, if somebody goes well, you're mean because you said I'm stupid.

00:13:33.285 --> 00:13:34.509
Well, here's the solution for that.

00:13:34.509 --> 00:13:41.111
Don't be stupid, I don't know, but I think if you're don't do it would be my advice.

00:13:41.111 --> 00:13:45.490
If you're this worried about it, don't do it because you're.

00:13:47.600 --> 00:13:53.711
It's teams that play not to lose usually lose, like I.

00:13:53.711 --> 00:14:00.538
I hate when a team is up by 14 points because you know it's betting I mean football season and you'll, you'll be up by 14.

00:14:00.538 --> 00:14:10.880
So, instead of doing what you did that made you win, you switch to a defense and people just start scoring points on you and you lose the game because you're not playing to win, You're playing to not lose.

00:14:10.880 --> 00:14:19.607
And so if you're worried about, hey, I want to do this and deliver this kind of content, but instead you're focusing on what you're not going to do.

00:14:19.607 --> 00:14:20.390
And are people going to?

00:14:20.390 --> 00:14:22.845
I just assume my audience likes me.

00:14:22.845 --> 00:14:30.812
Maybe that's again naive, because it is the internet and there are bad people on the internet, but I don't know, I can't see my little.

00:14:30.812 --> 00:14:32.484
We got 19 people watching right now.

00:14:32.484 --> 00:14:36.964
I'm assuming these 19 people came here because they want to talk podcasting.

00:14:36.964 --> 00:14:38.126
So I don't know.

00:14:38.126 --> 00:14:39.931
I probably am naive.

00:14:40.011 --> 00:14:42.822
I have been, oh man, probably.

00:14:42.822 --> 00:14:44.086
At least I know one.

00:14:44.086 --> 00:14:53.279
I sold a drum machine to a guy because he said he was a pastor, showed me his Bible with Pastor Dean on it, and I sold him a drum machine and let him take it on payments.

00:14:53.279 --> 00:14:57.304
And he paid me one payment and I never heard from him again and I even had his phone number.

00:14:57.304 --> 00:14:59.547
I'd like come, I'm like hey, jimmy, you owe me some money.

00:14:59.547 --> 00:15:00.662
Oh, yeah, I'm working on it.

00:15:00.662 --> 00:15:05.730
And then his number changed because he probably didn't pay his phone bill and I was like, well, that's what you get for trusting people.

00:15:06.331 --> 00:15:09.054
So it's, you know, try it.

00:15:09.054 --> 00:15:16.001
You know, as always, you know, do a live show.

00:15:16.001 --> 00:15:16.701
And that's the other thing too.

00:15:16.701 --> 00:15:18.504
Like, maybe, if you do the like, hey, you know, jill, thanks for coming on the show.

00:15:18.504 --> 00:15:20.827
I just quickly, I have your permission to use you in this show.

00:15:20.868 --> 00:15:23.671
And she goes yep, and I'm like, great, how did that flow?

00:15:23.671 --> 00:15:24.011
Did it?

00:15:24.011 --> 00:15:25.192
Did it interrupt things?

00:15:25.192 --> 00:15:25.494
Did it?

00:15:25.494 --> 00:15:25.833
You know?

00:15:25.833 --> 00:15:26.414
Was it cause?

00:15:26.414 --> 00:15:29.572
You just don't want it to be like, oh, we'll get to her question first, you know.

00:15:29.572 --> 00:15:39.470
And then you start the theme music Cause you're like, okay, I got to do the disclaimer, the the voices and opinions of Jill are not necessarily mine, but they're mine.

00:15:39.470 --> 00:15:45.196
Oh, by the way, I'm sorry, we ran out of time for Jill's question, so you've got to be careful on that.

00:15:45.196 --> 00:15:49.191
So experiment, you know, but maybe I'm just naive.

00:15:49.191 --> 00:15:51.828
And again, that is probably the case.

00:15:51.828 --> 00:15:57.533
Dan says have you ever had anyone ask you to remove them from the podcast version of this live show?

00:15:57.533 --> 00:15:59.820
Never, not a one, not a single one.

00:15:59.820 --> 00:16:02.602
That's why I'm like maybe we're worried about things we don't have to worry about.

00:16:02.623 --> 00:16:03.764
It's a good question though.

00:16:03.764 --> 00:16:04.846
I mean it's a really good question.

00:16:04.846 --> 00:16:06.847
It is yeah, I don't, I don't.

00:16:06.847 --> 00:16:08.610
I think you should worry about it.

00:16:08.610 --> 00:16:13.775
If you're going to be confrontational on your podcast, you should be worried.

00:16:13.775 --> 00:16:19.565
You absolutely should be worried about it.

00:16:19.565 --> 00:16:19.825
So I would.

00:16:19.825 --> 00:16:25.332
I mean, I just that's, you know, when you play a fire, you get burned and I, I just that's.

00:16:25.332 --> 00:16:32.183
You know, when you play a fire, you get burned and I just you, you're opening, they're going to be confrontational like that on your podcast.

00:16:32.183 --> 00:16:33.025
You're opening yourself up for for that.

00:16:33.025 --> 00:16:40.892
So I, I would definitely in that case, if you're going to be that aggressive, I would definitely get disclosures, I would get sign offs from people.

00:16:41.460 --> 00:16:43.167
Well, that's true, I mean, just do it differently.

00:16:43.167 --> 00:17:01.013
Well, I just, I did a podcast hot seat and even though there's a thing that says if you would like this private and not public, it's an extra 40 bucks, because now we're doing consulting, and the whole point of the podcast hot seat is the fact that you're getting discounted consulting but I get free content.

00:17:01.013 --> 00:17:07.604
And so later they said, oh, we didn't realize after I, cause it was definitely more negative than positive.

00:17:07.604 --> 00:17:10.761
There are some things they're doing, but there are a lot of things and they weren't even bad.

00:17:10.761 --> 00:17:23.528
It was just like we don't need to hear you thinking through the question, just just get the question and we don't need to hear the guest thinking through the answer, just play the answer.

00:17:23.528 --> 00:17:26.301
You know, it just makes the momentum move much.

00:17:26.301 --> 00:17:29.008
And they were like can we not have that go public?

00:17:29.008 --> 00:17:38.240
And I was like, okay, you know again, I'm like, but it's, you know I still got content from it, but you know it's, it's had.

00:17:38.240 --> 00:17:40.968
I said, no, you know you paid you for the.

00:17:40.968 --> 00:17:42.352
You know I was just like oh yeah, it's fine.

00:17:42.352 --> 00:17:50.041
Whatever, no big deal, I got content.

00:17:50.061 --> 00:17:51.467
Steph had asked what's the name of the book about radio.

00:17:51.467 --> 00:17:52.851
It's not cheap, it's because it's used in in colleges.

00:17:52.851 --> 00:17:54.435
It's called Beyond Powerful Radio by Valerie Geller.

00:17:54.435 --> 00:17:57.601
It is, it's, it's, it's a page turner, but it's thick.

00:17:57.601 --> 00:18:03.942
And this is the new, updated version where she talks about podcasting and to be honest, I haven't read the part about podcasting yet.

00:18:03.942 --> 00:18:04.583
I probably should.

00:18:04.583 --> 00:18:09.144
But I have the first version and the new version and that's the one.

00:18:09.144 --> 00:18:14.386
If you ever hear me quote the line there is no such thing as too long, only too boring.

00:18:14.386 --> 00:18:15.467
That's from that book.

00:18:15.467 --> 00:18:19.229
Valerie Geller's been in radio and in that whole nine yards forever.

00:18:19.229 --> 00:18:24.990
So also we want to say hi to Mark King, who is mowing his lawn right now.

00:18:24.990 --> 00:18:27.932
He listens every week, neighbor Mark.

00:18:28.751 --> 00:18:33.894
He's always helpful when he gets up early, says hey, is it 1030 yet?

00:18:34.394 --> 00:18:36.595
And then right at 1030, starts mowing his lawn.

00:18:36.755 --> 00:18:42.277
Mark, thank you for your thoughtful and well-timed lawn mowing every single week.

00:18:42.737 --> 00:18:53.313
Yeah, ralph says, since I've been doing business coaching, that's a concern, but for me, since I make them look, because I make them look well, there are ways to do the nice sandwich.

00:18:53.313 --> 00:19:00.008
Hey, the good news is you're out there and you're trying your business, you know, and a lot of people never make it as far as you do.

00:19:00.008 --> 00:19:06.983
Now let's look at some things that could use some polish.

00:19:06.983 --> 00:19:08.529
You know, and you don't say you're an idiot and you're stupid and you're like.

00:19:08.529 --> 00:19:08.770
You just go.

00:19:08.770 --> 00:19:11.601
This may not be the smartest choice here, because tell me a little bit about your customer, are they like?

00:19:11.601 --> 00:19:14.190
There are ways you can say you're stupid without saying you're stupid.

00:19:14.190 --> 00:19:38.267
You know, now on this show on occasion, if I see somebody say this where in Reddit this morning, how can I get, how can I get an idea of how much potential ad revenue I can earn from a good podcast in a niche I'm trying to budget on, how much I can spend on things like graphics and video editing, video editing and I'm not sure where to start because I have no reference for potential revenue.

00:19:38.267 --> 00:19:40.134
To me that's not the right.

00:19:40.134 --> 00:19:51.365
I mean, I get where the guy's coming from, but there is a bit of a what's in it for me kind of vibe there and I'm usually like that's not the people that I see push through.

00:19:51.425 --> 00:19:57.655
The hard part of podcasting are the people that love their topic and they want to serve their audience.

00:19:57.655 --> 00:20:01.810
Those are the people that make it past that seven-episode slump.

00:20:01.810 --> 00:20:03.807
And I get this guy's question.

00:20:03.807 --> 00:20:07.414
He's like look, I don't want to spend a million bucks if I'm never going to make a million bucks back.

00:20:07.414 --> 00:20:08.720
I told that makes total sense.

00:20:08.720 --> 00:20:12.849
But there are times when I see people this guy's not quite as bad.

00:20:12.849 --> 00:20:20.261
I've seen people say what's the topic I can talk about that'll take the least amount of time and the least amount of effort and make the most amount of money.

00:20:20.261 --> 00:20:23.326
And I'm just like don't, just no, don't start your podcast.

00:20:23.365 --> 00:20:24.007
That's not the way to go.

00:20:24.007 --> 00:20:29.794
Well, but listen, doing a podcast is like starting any small business, right?

00:20:29.794 --> 00:20:33.567
And the answer to his question is called market research.

00:20:33.567 --> 00:20:36.436
You need to do some market research on your niche.

00:20:36.436 --> 00:20:38.422
How many people are out there?

00:20:38.422 --> 00:20:40.325
What are they looking for?

00:20:40.325 --> 00:20:42.269
What are they willing to spend?

00:20:42.269 --> 00:20:48.288
How you know how how many, how many of them listen to podcasts Like there are we?

00:20:48.449 --> 00:20:56.869
We pay marketing companies millions of dollars a year to do market research in these kinds of areas, and so the answer to that question is market research.

00:20:56.869 --> 00:20:57.913
Go out.

00:20:57.913 --> 00:21:01.328
You're going to have to beat the street to figure those things out.

00:21:01.328 --> 00:21:02.211
That's how you do it.

00:21:02.211 --> 00:21:02.432
You.

00:21:02.432 --> 00:21:05.268
You do market research, so it's it.

00:21:05.268 --> 00:21:14.128
It could be listen, you, you could be going into a space that's that's underserved and there's a huge demand for it and you can, and they all buy t-shirts, so merch will work.

00:21:14.790 --> 00:21:20.231
But you don't know that you got to go out and do the research in the niche to to get the questions.

00:21:20.231 --> 00:21:51.201
People say I don't know how to do that.

00:21:51.201 --> 00:21:52.804
Then I'm like well, then you can't do it, you got to pay somebody to do it.

00:21:52.804 --> 00:21:53.263
What if you know?

00:21:53.263 --> 00:21:55.406
It's just like me and plumbing I hate doing plumbing, so I hire somebody to do it because I don't want to.

00:21:55.406 --> 00:21:56.008
You know, and I want to know.

00:21:56.008 --> 00:21:56.328
I don't hate it.

00:21:56.328 --> 00:21:56.669
It smells bad.

00:21:56.669 --> 00:21:57.911
I'm not interested in market research questions.

00:21:58.030 --> 00:22:00.433
You either do it yourself or you hire a firm or a person who can do it for you.

00:22:00.433 --> 00:22:00.734
It's Dave.

00:22:00.734 --> 00:22:03.459
What I get tired of is probably too strong of a word, but podcasting is too easy to come to.

00:22:03.459 --> 00:22:04.058
Anybody can do it.

00:22:04.058 --> 00:22:06.381
Anybody can get started it, you know, and anybody can.

00:22:06.381 --> 00:22:09.689
It's like a lemonade stand on the side of the road like you.

00:22:09.689 --> 00:22:11.922
Literally, you could set that up in five minutes and do it.

00:22:11.922 --> 00:22:13.866
Is it a viable bit?

00:22:13.866 --> 00:22:16.252
Then they're like yeah, you know, what could I make?

00:22:16.252 --> 00:22:19.446
Could I make a living off selling lemonade out of my front yard?

00:22:19.547 --> 00:22:24.767
probably not like you know you have to be know my neighbors are going to drive by.

00:22:24.866 --> 00:22:25.970
Well, have you asked them?

00:22:26.881 --> 00:22:28.346
Right, do they like lemonade?

00:22:28.346 --> 00:22:29.009
You know?

00:22:29.009 --> 00:22:31.859
Would they rather like you know something else?

00:22:31.859 --> 00:22:31.960
You?

00:22:31.980 --> 00:22:36.612
live in Fairbanks, alaska, and it's going to be two weeks out of the year, right those kinds of things?

00:22:36.759 --> 00:22:39.047
Or do you live on the most populated street?

00:22:39.047 --> 00:22:40.611
You know has tons of cars?

00:22:40.611 --> 00:22:46.061
We're going to kind of take another tangent here on, because I want to come back to Ralph.

00:22:46.061 --> 00:22:54.568
He has a comment here, but I saw this this morning and kind of going back to what you were saying, where it's just like how is this hard?

00:22:54.568 --> 00:23:01.652
It says I'm a sound tech with the experience in audio recording and post-production and I'm really curious about getting into podcast editing.

00:23:01.652 --> 00:23:03.423
I've tried Fiverr and Upwork.

00:23:03.423 --> 00:23:05.449
So, number one, kudos.

00:23:05.449 --> 00:23:06.632
You tried something.

00:23:06.632 --> 00:23:19.809
You got out of your chair Well, maybe not out of your, but you tried something, kudos but they never really worked for me, as it seems like algorithms favor people who already have some publicly hated jobs and reviews, which feels a bit like a catch-22.

00:23:20.131 --> 00:23:21.981
To this, I'm now going to call this person out and go.

00:23:21.981 --> 00:23:24.366
Quit blaming other things for your failure.

00:23:24.366 --> 00:23:28.662
It's too easy to go well, I do it, but the algorithms Okay.

00:23:28.662 --> 00:23:41.296
Well, maybe you're not Okay, so I have all technical skills needed to get the job done, but I love to hear how people usually get started and how to find opportunities to work with podcasters without coming off as spammy or annoying.

00:23:41.296 --> 00:23:45.170
Any tips or personal experiences would be super appreciated.

00:23:45.170 --> 00:23:46.843
So I was like number one.

00:23:47.064 --> 00:23:49.028
Let's see, I want people to find me on the internet.

00:23:49.028 --> 00:23:50.612
Gee, how could I do that?

00:23:50.612 --> 00:23:54.990
Maybe have a website, and I want them to know what I do.

00:23:54.990 --> 00:23:56.213
So I don't know.

00:23:56.213 --> 00:24:10.592
Maybe make some bad audio yourself and then clean up the bad audio and put that there side by side before and after, so people know what you do, and then come up with a price and make a button so they could click on it and order it.

00:24:10.592 --> 00:24:19.666
And then go to find somebody who isn't you know, dave and Jim in their spare bedroom, somebody doing a company show that has really bad audio.

00:24:19.666 --> 00:24:26.762
Clean up their audio and send them the cleanup version and go hey, I downloaded your latest podcast.

00:24:26.762 --> 00:24:29.054
This is how it would have sounded if I had been your editor.

00:24:29.054 --> 00:24:33.208
Let me know if you'd like more of this in the future and we can look at what it would cost you.

00:24:33.588 --> 00:24:40.027
Now a lot of people are going to go yeah, we're good, we're good Because everybody's like, oh, no, I'm good, my content's fine.

00:24:40.027 --> 00:24:43.791
But maybe 10% of those people might go.

00:24:43.791 --> 00:24:46.536
That's not a grade, how much does it cost?

00:24:46.536 --> 00:24:52.113
And so it's going to cost you time, because 90% of those times you edited were just wasted.

00:24:52.113 --> 00:24:53.906
So that's your marketing budget.

00:24:53.906 --> 00:24:59.285
Your marketing budget is based on time, not money in this case, because you got more time maybe, or something like that.

00:24:59.359 --> 00:25:01.729
But it just seems like it was like I don't know where to start.

00:25:01.729 --> 00:25:13.130
I'm like, well, let's see, if only we had something that I can somehow post it and everyone on the world could see it.

00:25:13.130 --> 00:25:16.259
And I'm like, oh, like the internet, like you know, we all just want to be able to go oh, here's the easy button.

00:25:16.259 --> 00:25:17.481
Oh, look, I'm a million dollars.

00:25:17.481 --> 00:25:19.404
I'm like, no, it doesn't work like that.

00:25:19.404 --> 00:25:23.672
So I just see that stuff and I'm like but Ralph had a point.

00:25:23.672 --> 00:25:32.097
He said I'm not afraid, I just know some people suck and are always looking to take something away from someone if they have the chance.

00:25:32.097 --> 00:25:33.223
This is just reality.

00:25:33.766 --> 00:25:36.224
Buy insurance I forget the name of it.

00:25:36.224 --> 00:25:41.048
I know the name of the company I found that had.

00:25:41.048 --> 00:25:43.413
It was called Thimble, I remember that.

00:25:43.413 --> 00:25:45.165
But there's an insurance you can get.

00:25:45.165 --> 00:25:50.913
So if people sue you because, well, they don't like your glasses, you can get insurance against that.

00:25:50.913 --> 00:25:54.186
I forget what it's called, but that is a thing.

00:25:54.186 --> 00:25:57.041
So if you're ever worried about you know people coming after you.

00:25:57.041 --> 00:26:12.468
You can get insurance so that if somebody does that and they win a claim of you know $5,000 because you call them a you know clown penis, you know, and they're suing you for defamation, you know your insurance will cover it.

00:26:13.480 --> 00:26:14.423
There goes our PG test.

00:26:14.423 --> 00:26:15.065
There's it.

00:26:15.165 --> 00:26:16.770
I know I said the P word.

00:26:16.770 --> 00:26:19.748
She also says Stephanie makes a point.

00:26:19.748 --> 00:26:23.590
People might not come on live though if you're going to be calling them out.

00:26:23.590 --> 00:26:26.448
Dave Ramsey kind of does this right.

00:26:26.448 --> 00:26:32.380
He's like, well, the lottery is just the stupid tax, you know why, baines and Rass and blah, blah, blah.

00:26:32.380 --> 00:26:33.904
So he kind of just calls them out.

00:26:33.904 --> 00:26:38.425
But that's his thing, don't be, dave Ramsey, we already have one of those.

00:26:38.425 --> 00:26:40.502
So it's you know.

00:26:40.502 --> 00:26:45.993
And I will say that you know I have podcast hot seat no line at the moment.

00:26:45.993 --> 00:26:52.613
You know a lot of people aren't willing, either a don't want feedback or they're afraid that.

00:26:52.613 --> 00:26:57.606
You know a lot of people like I'm not going to go on podcast hot seat, you're just going to tell me all the crap I do wrong.

00:26:57.606 --> 00:27:01.049
I don't want to know that you know I wouldn't do it.

00:27:01.240 --> 00:27:02.540
I mean, I could have easily done it.

00:27:02.540 --> 00:27:03.642
I'm not going to do that with you.

00:27:03.642 --> 00:27:06.042
There's no, I don't know Some people really like that.

00:27:06.042 --> 00:27:06.604
I don't.

00:27:06.604 --> 00:27:07.924
Yeah, that's not a.

00:27:07.924 --> 00:27:08.565
That's not a.

00:27:08.565 --> 00:27:13.528
I struggle to listen to programs that are confrontational.

00:27:13.528 --> 00:27:14.288
I think.

00:27:14.288 --> 00:27:20.733
I think, personally, there's better ways to do it, but the people like it, or people listen to it, or some some people are helped by it.

00:27:20.733 --> 00:27:31.491
Sometimes people need to just get, get you know the truth well, whatever that means to them, and so yeah, well, I mean, look at american idol, the first.

00:27:31.653 --> 00:27:41.951
We all used to watch the first three weeks because that's when all the people that couldn't sing would come on and they'd be like you know feelings, nothing more than feelings, and they're like, okay, you're awful.

00:27:41.951 --> 00:27:44.304
You know, I don't know who told you you could sing, but you, you're awful.

00:27:44.304 --> 00:27:47.832
You sound like a dog in heat that's been pinched by.

00:27:47.832 --> 00:27:50.205
Get him out of here, because it was entertaining.

00:27:51.221 --> 00:27:53.307
But nobody likes that except William Hung.

00:27:53.307 --> 00:27:57.385
It works in that situation and it works in the gong show.

00:27:57.385 --> 00:28:04.865
Remember the gong show, where they would intentionally bring folks on that way, but the audience was set up for it.

00:28:04.865 --> 00:28:06.369
Right, the right chuck.

00:28:06.369 --> 00:28:07.201
What was his name?

00:28:07.201 --> 00:28:07.481
Chuck?

00:28:07.481 --> 00:28:09.630
I always say chuck woolery, but that's a different.

00:28:09.630 --> 00:28:18.131
No, uh, that was uh simon cowell yeah, no, no on the gong show who was oh, uh chuck yeah, what was his name?

00:28:18.231 --> 00:28:22.588
chuck something anyways it wasn't woolery, because that was love connection that's the, that's the other guy.

00:28:22.608 --> 00:28:25.840
Yeah, no, but listen, the show was set up that way.

00:28:25.840 --> 00:28:29.869
Like people, people came on there, they knew what, they knew what to expect.

00:28:29.869 --> 00:28:34.266
So I, I think, listen, regardless of what you're doing from a podcast standpoint.

00:28:34.266 --> 00:28:44.144
People listen to your show because they they want to confirm their own biases for one right and two, they they don't want to be in a lot of cases.

00:28:44.144 --> 00:28:45.170
They don't want to be in a lot of cases.

00:28:45.170 --> 00:28:46.194
They don't want to be surprised, they want to.

00:28:46.194 --> 00:28:50.365
They're coming to and they're expecting consistent content week in and week out.

00:28:51.268 --> 00:29:02.634
Unless you're a show that constantly shocks people, if that's, if you're the shock effect, if you're shock and awe and you're just constantly, there could be a group of people that really, like, every week this is different in some way.

00:29:02.634 --> 00:29:08.384
Right, in most cases, people are coming to listen and not be surprised, right, or?

00:29:08.384 --> 00:29:13.144
And that doesn't mean the topics can't be controversial or they can't be done in a controversial way.

00:29:13.144 --> 00:29:16.073
It's just what are they expecting to get?

00:29:16.073 --> 00:29:22.148
And yeah, well, and the more consistent you can be with that, the better, ralph says.

00:29:22.189 --> 00:29:25.027
The reality is, sometimes the sandwich just tastes bad.

00:29:25.027 --> 00:29:32.682
There is no good parts to point out and I just don't want to be, you know, basically giving them a unicorns and rainbow answer.

00:29:32.682 --> 00:29:37.371
Well, if you're going to call them out, you know it's.

00:29:37.371 --> 00:29:38.942
You know, pick your poison.

00:29:38.942 --> 00:29:45.347
And also the other thing you have to keep in mind, because this is not easy You're going to give people really valuable advice.

00:29:45.347 --> 00:30:00.175
You're going to tell them exactly what to do and they will ignore you and you have to be able to handle that without going, because that's half the fun of coaching is watching people pay you money to ignore everything you tell them.

00:30:00.175 --> 00:30:05.573
That's the part that is, I think if you read through the lines, I need to ask him them.

00:30:05.573 --> 00:30:08.059
That's the part that is, I think if you read through the lines, I need to ask him.

00:30:13.099 --> 00:30:16.426
But if you listen to Eric K Johnson's last show, there was a hint of like I can't take this anymore.

00:30:16.426 --> 00:30:17.689
People are like why is my show growing?

00:30:17.689 --> 00:30:18.330
I don't know.

00:30:18.330 --> 00:30:25.932
Maybe the 12 minute thing about your cat at the beginning of the show, when the title was how to make money selling.

00:30:25.932 --> 00:30:30.867
You know whatever you know and you're talking about Mr Whiskers, that crazy little rascal.

00:30:30.867 --> 00:30:34.163
Chris Stone, this is a great bumper sticker.

00:30:34.163 --> 00:30:36.127
Right here Anyone can sell lemonade.

00:30:36.127 --> 00:30:38.353
Not everyone makes great lemonade.

00:30:38.353 --> 00:30:43.431
Preston, bravo, my friend, you know, and that's it.

00:30:45.127 --> 00:30:50.951
Sometimes great lemonade doesn't have the exposure it should have because it's just the wrong place at the wrong time that's it.

00:30:51.513 --> 00:30:55.505
Yeah, so danny's like hey, forget lemonade, we're gonna do a beer stand now.

00:30:55.545 --> 00:31:00.042
We're talking now we're talking and and here in the united states that'd be illegal.

00:31:00.042 --> 00:31:04.743
But okay if that's right, I want to do, although I think you do it with a liquor license.

00:31:04.784 --> 00:31:12.626
You'd have to have a liquor license I think there are places in texas that are like a drive-through, like you can get and crack a beer right in the drive-through.

00:31:13.208 --> 00:31:19.348
So you may be confusing that with buying through like they have drive-through liquor stores.

00:31:19.348 --> 00:31:21.461
I don't think I don't think you can crack it in the car.

00:31:21.601 --> 00:31:28.153
I think everywhere in the us that's illegal well, if it's going to be legal, anyway a lawyer, it's going to be texas, yeah.

00:31:28.734 --> 00:31:42.722
So cheers to everyone in texas, yeah they do have drive-through liquor stores where you can pull up and tell them what you want and they bring it to you yeah, danny says to the person trying to be an audio editor sell it to the celebrity podcast.

00:31:42.742 --> 00:31:45.069
Most of those sound horrible and they do.

00:31:45.069 --> 00:31:53.951
Yeah, steph says I understand you usually feature one call to action on your podcast and in the show notes for testing, how long would you recommend running it?

00:31:53.951 --> 00:31:56.746
Three months, six months or any other duration?

00:31:56.746 --> 00:31:57.989
Good question.

00:31:57.989 --> 00:32:01.006
It depends, of course, because it's a podcast answer.

00:32:01.006 --> 00:32:01.970
So it depends.

00:32:01.970 --> 00:32:03.698
If you're daily, you know, maybe two weeks.

00:32:03.698 --> 00:32:05.143
It's a podcast answer, so it depends.

00:32:05.143 --> 00:32:06.612
If you're daily, you know, maybe two weeks.

00:32:06.612 --> 00:32:09.502
If you're weekly, maybe six weeks, because it's got to get.

00:32:09.502 --> 00:32:11.911
You know, I read a report once.

00:32:11.911 --> 00:32:24.548
They said if you want everyone in your church to hear a subject, whatever it is, you have to do it at least three weeks in a row to catch everybody, because not everybody hears every episode.

00:32:24.548 --> 00:32:27.647
But I would start off with six weeks.

00:32:27.647 --> 00:32:33.468
What about you, jim, if you wanted somebody to like a call to action to give it a giant, you know?

00:32:33.468 --> 00:32:34.410
Oh, at least three months.

00:32:34.931 --> 00:32:35.372
Three months.

00:32:35.372 --> 00:32:47.061
There you go, I would, yeah, most, most listeners at least okay In my experience in the podcast I've done and the folks that I've worked with their listeners are anywhere from right caught up.

00:32:47.061 --> 00:33:02.244
But but a good chunk of them are two or three months behind and so I just like the consistent repetition of brand for for that period of time, and everybody hearing it and you know a lot of my listeners are are weeks behind.

00:33:02.244 --> 00:33:08.315
So mine would be at least 90 days on something like that if you can.

00:33:09.359 --> 00:33:11.366
Your mileage might vary At least 90 days.

00:33:11.366 --> 00:33:12.570
Listen to Jim.

00:33:12.570 --> 00:33:16.924
He has a lot more experience in the land of surveys than I do.

00:33:16.924 --> 00:33:17.646
So there you go.

00:33:17.646 --> 00:33:18.930
Yeah, yeah, yeah for sure.

00:33:18.930 --> 00:33:23.106
And as for the guy wanting to be an editor, he can make a show out of that.

00:33:23.106 --> 00:33:24.771
Here's here's bad audio.

00:33:24.771 --> 00:33:34.613
Now, of course, you might want to get a, he might want to get a release, but he can make a show out of here's the before and after of you know such a niche that would be.

00:33:34.712 --> 00:33:37.542
there's 10 people on the planet who would listen to that.

00:33:37.864 --> 00:33:46.361
There you go, right, but you you could call it like how to make your, how to grow your podcast with better content, and then here's some bad content here.

00:33:46.361 --> 00:33:49.769
Listen to this, where this and then here's that, and a and B.

00:33:49.769 --> 00:33:58.144
Hire me and I will make your content sound amazing, but then you'd have to get a release because, unless it's content you made, you're using other people's stuff.

00:33:58.946 --> 00:34:06.891
So, yeah, listen, there's a progression in the way podcasting works for most people not all people, but for most people and we start with the how-to ideas.

00:34:06.891 --> 00:34:08.373
Hey, I have some information.

00:34:08.373 --> 00:34:10.367
I think some people would find it helpful.

00:34:10.367 --> 00:34:13.989
I think it would be, you know, good if I got this out.

00:34:13.989 --> 00:34:31.684
So you start being helpful, you start getting out helpful information, but eventually, all the helpful you've said all the helpful things, you've come up with everything that needs to be done and you're like well, but I still want a podcast.

00:34:31.684 --> 00:34:34.416
So you, you move from helpful which you still do sometimes into opinion, and then you start having opinions about the industry, right.

00:34:34.416 --> 00:34:44.349
And then you start talking about okay, that's because those are the things that are changing, or maybe the tools that you're using just aren't, or it's just not as much fun to be in that space any longer, right.

00:34:44.349 --> 00:34:58.237
And so there, there's a natural life cycle that happens in to a lot of podcasts, where they go from you know, hey, here's how you use this software tool, to here's the business of the software tool.

00:34:58.237 --> 00:35:01.742
Let's talk about the industry around it, right, kind of thing.

00:35:01.742 --> 00:35:05.043
So we kind of, we kind of naturally morph on those things.

00:35:05.043 --> 00:35:07.346
Anyways, it's just, it's kind of just a natural.

00:35:07.346 --> 00:35:09.588
You can't, you can't let.

00:35:09.588 --> 00:35:11.289
I mean, we're a good example of that.

00:35:11.289 --> 00:35:18.353
We don't spend time anymore digging into podcast platforms to say this and that you should do this.

00:35:18.353 --> 00:35:27.182
We've, you know, it's kind of gone the way of because all that stuff has been done, kind of gone the way of because all that stuff has been done.

00:35:27.264 --> 00:35:30.409
You know, what's interesting today is talking about the, the, the, you know, the industry itself.

00:35:30.409 --> 00:35:31.672
That's what people come for.

00:35:31.672 --> 00:35:39.021
So I don't know, it's just you gotta, as you're on that journey, as you're creating that, yeah, you could go down that way.

00:35:39.021 --> 00:35:45.130
It's only gonna, it's only gonna be good for a while, and then things change and, and you know, your focus changes.

00:35:46.032 --> 00:35:48.976
Yeah, absolutely I'm laughing.

00:35:48.976 --> 00:35:53.746
The the the chat room is doing one of those days where they're just running with the topic.

00:35:53.746 --> 00:36:00.329
Here Stephanie says I did podcast hot seat and you didn't come across as mean, unless you have somehow turned me.

00:36:00.751 --> 00:36:03.369
And I'm like why back up what I like?

00:36:03.369 --> 00:36:04.574
Here's why I think this.

00:36:04.574 --> 00:36:09.809
And there are times when they're like, oh well, my audience is this and I go oh well, in that case, keep doing this.

00:36:09.809 --> 00:36:16.077
So and I forget who said where do I find podcast hot seat, podcasthotseatcom.

00:36:16.077 --> 00:36:17.099
We'll get you right there.

00:36:17.099 --> 00:36:23.146
Stephanie also went back before when we were talking about giving out your social security number.

00:36:23.146 --> 00:36:29.213
Tim Bryan says his social security number is 8-6-7-5-3-0-9.

00:36:29.635 --> 00:36:30.115
Not his.

00:36:30.115 --> 00:36:30.795
That's Jenny's.

00:36:30.795 --> 00:36:35.112
That's Jenny's social security number, that's it.

00:36:35.740 --> 00:36:40.411
Ralph says yes, people do ignore me and they pay me hundreds a month to do that.

00:36:40.411 --> 00:36:42.789
Yeah, that's the head scratcher.

00:36:42.789 --> 00:36:46.987
Stephanie says how far in advance do you plan your commercials you use in your show, dave?

00:36:46.987 --> 00:36:48.411
They're really pretty cool.

00:36:48.851 --> 00:36:56.922
I try to make a couple new ones a month because one of the feedback that I got from my audience is can you, can you mix up the ads, like we?

00:36:56.922 --> 00:37:02.389
We understand we're going to hear about the school of podcasting, but when I hear the same ad, you know 8 million times.

00:37:02.389 --> 00:37:05.094
So I try to like make one or two new a month.

00:37:05.094 --> 00:37:12.585
And that's just what I'm trying to do is come up with different angles, like oh, let's talk like I have one where I talk about your future self, well, thank you.

00:37:12.585 --> 00:37:19.786
When you have this skill now and this skill and this skill and these are the skills you learn, your future self, well, thank you, because you did this, your future self.

00:37:19.786 --> 00:37:26.135
So it's just kind of, you know, that's just me playing with marketing, and so my audience hates the same ad.

00:37:26.135 --> 00:37:27.076
So I try to do that.

00:37:27.621 --> 00:37:34.099
And the way it works in Captivate is those are in my library and so when it comes time I leave a spot.

00:37:34.099 --> 00:37:42.038
I leave like maybe a half a second for an ad and I will put a marker there for me and I'm like, okay, it's time to put an ad.

00:37:42.038 --> 00:37:45.239
And when I do that and captivate, a big old thing rolls up.

00:37:45.239 --> 00:37:47.456
It's like, okay, here are all the ads you have in the library.

00:37:47.456 --> 00:37:48.119
Which one do you want?

00:37:48.170 --> 00:37:50.474
I'm like, oh, we haven't played Adam Curry in a while.

00:37:50.474 --> 00:37:53.157
Let's play Adam Curry or I'll upload a new one.

00:37:53.157 --> 00:37:55.380
So it's not really in advance.

00:37:55.380 --> 00:38:13.954
I just I got the feedback of please, we love Mark Lawley from you know, practicalpreppinginfo, but if I have to hear that ad again, it's a great ad because he's talking about how when he joined the School of Podcasting he had this many listeners and now he's got this many listeners, but they were just like please quit giving me the same ad over and over and over.

00:38:13.954 --> 00:38:16.237
And I totally agree with that.

00:38:16.237 --> 00:38:21.965
I know in the morning when I make my eggs, the sports station has a bank.

00:38:23.210 --> 00:38:27.081
And as soon as I hear the teep-a-doo-pa-doo, it's like this music.

00:38:27.081 --> 00:38:30.239
And I'm like, no, and at this point I can almost recite the whole commercial.

00:38:30.239 --> 00:38:35.358
And I'm like do they not have any other ads at this station that they have to play?

00:38:35.358 --> 00:38:39.411
You know the local credit union, so that's always fun.

00:38:39.994 --> 00:38:49.456
I need to record you for an ad for my for home gadget geeks where you just say pinky, you're so crazy pinky, you're so crazy.

00:38:49.456 --> 00:38:55.563
Yeah, there you go that's my favorite d Jackson thing.

00:38:55.563 --> 00:38:58.811
I think about that all the time when I see something.

00:38:58.811 --> 00:39:01.942
I hear your voice going, pinky you're so crazy.

00:39:02.170 --> 00:39:07.721
Well, there's always that one, you know, on the morning zoo you've got the guy who's the slack jawed.

00:39:07.721 --> 00:39:12.960
I'm going to say whatever I want, because that's the way I am.

00:39:12.960 --> 00:39:16.092
And I'm just going to tell you look, you're stupid and you're dumb, go you know.

00:39:16.092 --> 00:39:17.373
And then you've got the dork.

00:39:17.373 --> 00:39:19.436
That's the way I am, and I'm just going to tell you look, you're stupid and you're dumb, go you know.

00:39:19.436 --> 00:39:20.016
And then you've got the dork.

00:39:20.016 --> 00:39:20.938
That's like oh, no, football, who you know?

00:39:20.938 --> 00:39:22.639
And then you have the.

00:39:22.639 --> 00:39:23.000
The.

00:39:23.000 --> 00:39:27.085
It's either one woman and she's either like usually that's it.

00:39:27.085 --> 00:39:34.697
Usually it's like ah, you guys, ah, you know.

00:39:34.697 --> 00:39:39.130
So, whatever it is, so that's that makes me laugh.

00:39:39.150 --> 00:39:40.132
Does that hurt your voice?

00:39:40.132 --> 00:39:43.338
Yes, to talk way up here.

00:39:43.338 --> 00:39:45.523
I don't understand why you guys doing that.

00:39:46.050 --> 00:39:51.686
That's so crazy yeah, that's not a lot of fun, so that's my favorite voice.

00:39:51.847 --> 00:39:56.259
I just I could listen to it all day this is I found myself turning down in their car.

00:39:56.259 --> 00:39:58.925
Now they're turning down the sound a little bit.

00:39:59.893 --> 00:40:10.442
It's my favorite voice this morning I mixed Layne Staley from, yeah, alice in Chains, like what would it sound like if Alice in Chains did Old MacDonald?

00:40:10.442 --> 00:40:17.338
And it was like Old MacDonald had a farm Because he always had that nasal, oh I like coming on the rooster.

00:40:17.338 --> 00:40:19.282
And I was like, okay, dave, you're weird, why.

00:40:19.282 --> 00:40:22.597
Why, I don't know where this thing come, you know, e, I O.

00:40:22.597 --> 00:40:25.121
So that was actually more Axl Rose.

00:40:25.121 --> 00:40:30.699
But anyway, meanwhile, back at podcasting, here's a fun question from rich Graham.

00:40:30.699 --> 00:40:32.873
My early episodes are pretty bad.

00:40:32.873 --> 00:40:34.277
Should I take them down?

00:40:34.496 --> 00:40:35.079
Oh yeah.

00:40:35.519 --> 00:40:36.581
That's a good question.

00:40:37.103 --> 00:40:37.302
Yes.

00:40:41.458 --> 00:40:48.496
I almost want to put I should make and I could do this in Captivate, I could make a pre-roll thing that says this episode talks about equipment.

00:40:48.496 --> 00:40:51.931
Do not make any equipment purchases based on this episode.

00:40:51.931 --> 00:40:56.061
It's older than whatever, and I could add that to every show that talks about equipment.

00:40:56.061 --> 00:40:57.876
That's you know X amount of old.

00:40:57.876 --> 00:41:04.338
Because I've had people like, oh, I went out and bought the new Behringer mixer and I'm like, no, no, no, like oh well, you said that back in episode 18.

00:41:04.338 --> 00:41:06.538
I'm like, yeah, that was 20 years ago.

00:41:06.538 --> 00:41:07.934
That's not the best thing to buy.

00:41:07.934 --> 00:41:09.298
So that's the part.

00:41:19.289 --> 00:41:20.695
I've taken quite a few down that just have any value.

00:41:20.695 --> 00:41:33.817
When I remember one, I interviewed a guy from InnerTube and I think I interviewed somebody from FeedBurner all on the same episode and I was like, yeah, the one company doesn't exist and the other one I wouldn't recommend at this point, and I was like that delivers no value and I still have it, like I have the file, but it's not in my feed anymore.

00:41:33.817 --> 00:41:49.273
So I guess the deciding factor is cause there's there's a difference between it's not as good as my current stuff and it's bad, like there's bad and then there's not as good Cause.

00:41:49.273 --> 00:41:55.197
A lot of times we hear it like my early episodes are just, the audio quality is bad.

00:41:55.197 --> 00:42:00.514
And you know, I'm I'm starting and I've got music that's way too loud, you know.

00:42:00.514 --> 00:42:02.177
So I'm like, hey, welcome to the show.

00:42:02.177 --> 00:42:07.297
Uh, I don't know, and you can't hear anything and I'm like, ah, you know.

00:42:07.297 --> 00:42:18.353
So I guess my thing would be if it damages your brand, if it's that bad cause there's, there's not as good, and then there's, oh, that's bad, I might pull it down.

00:42:18.632 --> 00:42:20.436
Now, if you wanted to, you could re-record it.

00:42:20.436 --> 00:42:24.885
Episode 36, dave's version.

00:42:24.885 --> 00:42:38.164
Right, just like Taylor Swift, just re-record everything if you've got the time, but I don't know, just take it down, just take it down If you question it, it, if you listen to it and you go, I take it down.

00:42:38.690 --> 00:42:47.764
You know, now listen, it's your podcast, you can do anything you want with it, but that if you're asking for my advice, I think if it's not good, we listen.

00:42:47.764 --> 00:42:54.324
I listened to our first episode of home gadget geeks 15 years ago and it's a little cringy, cringeworthy.

00:42:54.324 --> 00:42:58.201
But then you get into it and you're like, oh, this is kind of nostalgic, I'm gonna leave to leave it out there.

00:42:58.201 --> 00:43:02.653
So I've Rich, I've gone through that same exercise At Gallup.

00:43:02.815 --> 00:43:23.791
We recently pulled down everything that was 2019 and back, just because it was the information was getting a little long in the tooth, right, I mean, it was just a little little outdated, outdated, you know, you could kind of tell, especially the videos, and so you're, you know, we, we just we unlisted them and took them down and and they're still there.

00:43:23.791 --> 00:43:25.936
Like everything's still on youtube.

00:43:25.936 --> 00:43:27.239
I can go back to it if I need to.

00:43:27.239 --> 00:43:29.753
Or, you know, we just took them out of the feed.

00:43:29.753 --> 00:43:30.777
I've got everything.

00:43:30.777 --> 00:43:34.411
That's that we need to go back to to get get things on.

00:43:34.411 --> 00:43:38.601
But, yeah, I, if you're really uncomfortable with it, it's okay to pull it down.

00:43:38.601 --> 00:43:40.335
No one's going to notice for the most part.

00:43:40.376 --> 00:43:51.175
Yeah, that's true, most people don't even know it's there, and that's why we say, instead of repurposing an episode, like some people are, like, hey, we went back to the archives, this is episode 123.

00:43:51.175 --> 00:43:58.215
You can do that, but you could also just say, hey, no new episode this week.

00:43:58.215 --> 00:44:06.695
Why don't you go to askthepodcastcoachcom slash, follow, follow the show and you'll see all of our episodes and you can see the titles there and pick your favorite or one that you haven't listened to yet.

00:44:06.695 --> 00:44:18.918
I would A, you get more followers and then, b, you're probably going to get downloads of your back catalog where people are like, oh, I didn't know about this one, oh, and this one, and this is where your titles really come into play.

00:44:18.918 --> 00:44:20.987
So that's another way you can do that as well.

00:44:21.007 --> 00:44:21.329
Ralph had a.

00:44:21.329 --> 00:44:27.534
Well, ralph says, you know, yeah, he sounds great value in going back and yeah, yeah, if you go back, there are.

00:44:27.534 --> 00:44:38.407
I mean, if you need a pat on the back or you need to see the progress that you've made for yourself, those can be very beneficial and be like man, I've come a ways since then.

00:44:38.407 --> 00:44:41.635
Your audience doesn't really care how you've progressed.

00:44:41.635 --> 00:44:46.108
For the most part, they're not so interested in your, in your growth journey.

00:44:46.108 --> 00:44:47.170
Sometimes they are.

00:44:47.170 --> 00:44:47.710
Listen.

00:44:47.710 --> 00:44:48.992
This is why it's your call.

00:44:48.992 --> 00:44:51.516
If you want to leave them out there, great, if you.

00:44:52.577 --> 00:45:00.786
For me personally, and what I think it's what I would do if you're uncomfortable with them and you say they're not very good, I take them down.

00:45:00.786 --> 00:45:02.231
Right, I just there's.

00:45:02.231 --> 00:45:12.271
Sometimes, you know, we treat these things like they're the Magna Carta, you know, and you're like this isn't the Declaration of Independence, right?

00:45:12.271 --> 00:45:19.829
This is just your podcast, right?

00:45:19.829 --> 00:45:20.472
This is just your podcast.

00:45:20.472 --> 00:45:26.012
It's not that, you know, and I don't want to diminish the work that we do, because I think we we do some good work, but I I think sometimes we just give it a little more value than it's worth.

00:45:26.012 --> 00:45:37.478
Just like, move on to what's going on today, you know, and if it's great content that has historical value and you want to leave it out there, leave it out there as long as you want yeah, rich, rich.

00:45:37.498 --> 00:45:45.556
Graham says I went back on youtube to see baby jim and dave, and yeah we had black hair all sorts of stuff.

00:45:45.597 --> 00:45:50.313
Yeah, yeah, I'm sure I had a beard, yet in those I think that was pre-beard days.

00:45:50.333 --> 00:46:01.876
That's right, no, right on yeah, we we probably give some advice there that we're still giving today, because we get the same questions every week that I promote my show, and it's not just Dave's question.

00:46:01.876 --> 00:46:03.597
Listen, you guys in the chat do this too.

00:46:03.597 --> 00:46:12.105
You ask us questions we've talked about because we like to continually talk about these principles.

00:46:12.105 --> 00:46:14.878
It's one of those things that people like to do.

00:46:14.878 --> 00:46:18.695
Principles, it's one of those things that people like to do.

00:46:18.695 --> 00:46:24.114
You 30 that are here this morning and whoever's listening to the podcast, you enjoy hearing it over and over and over again, if you didn't need to stop listening a long time ago.

00:46:24.114 --> 00:46:27.170
So, if you're listening to this, you like that kind of stuff.

00:46:27.170 --> 00:46:33.532
Yeah, for whatever reason, sometimes I wonder, like Dave, how, how, how many more times can we say this?

00:46:33.532 --> 00:46:37.521
But we do it in a way that's entertaining and engaging for folks.

00:46:37.521 --> 00:46:39.717
That's why these 30 show up, although two just dropped.

00:46:39.717 --> 00:46:44.195
They're like oh, jim's going on a rampage, I'm out of here, you know.

00:46:45.597 --> 00:46:48.782
Yeah, oh, my God, oh, stop that's it Eject.

00:46:49.403 --> 00:46:50.144
Back to you, Dave.

00:46:51.630 --> 00:46:56.559
Well, and Ralph says, hey, not repeating your advertising over and over.

00:46:56.559 --> 00:46:58.463
He goes isn't it the whole repetition?

00:46:58.463 --> 00:47:01.356
The repetition is schoolofpodcastingcom.

00:47:01.356 --> 00:47:01.998
At the end of it.

00:47:01.998 --> 00:47:05.177
You know, blah, blah, blah, it's all there, schoolofpodcastingcom.

00:47:05.369 --> 00:47:11.289
You can run the same ads as long as you want, as long as your audience will tolerate it, right?

00:47:11.289 --> 00:47:17.884
I mean, this is where market research comes into play.

00:47:17.884 --> 00:47:21.320
How is my audience engaging with my ads?

00:47:21.320 --> 00:47:27.182
And if they're tired of them and they're walking away because your ads are so bad or whatever, they don't like them?

00:47:27.182 --> 00:47:30.219
By the way, they can be bad ads and still be really effective.

00:47:30.219 --> 00:47:35.262
I mean, I think about my good friend, Dave Garofalo, over there at the Scar Authority.

00:47:35.262 --> 00:47:37.577
His ads are horrific, Dave.

00:47:37.577 --> 00:47:40.556
Sorry, I know you listened to the show, so I'm sorry.

00:47:40.556 --> 00:47:41.599
Some of them are horrific.

00:47:41.599 --> 00:47:44.373
They're awesome because they're horrific, right?

00:47:44.373 --> 00:47:48.871
This is one of those weird things where you know there's I can.

00:47:48.871 --> 00:47:55.260
I can recite three or four of the jingles in his ads now because they're so awful.

00:47:55.260 --> 00:47:57.103
They stick in my head, that's it.

00:47:57.202 --> 00:48:01.137
Now you're worms, exactly, yeah, so I'm going to turn somebody away from your podcast.

00:48:01.137 --> 00:48:04.617
Probably Does he not have listeners because they can't.

00:48:04.617 --> 00:48:10.190
He runs, you know, seven or eight or nine ads in a in a two hour podcast.

00:48:10.190 --> 00:48:19.074
He runs three blocks of seven or eight ads, one after the other, just like old school radio and all the conventional wisdom.

00:48:19.074 --> 00:48:21.278
All the podcast gurus would be like you can't do that.

00:48:21.278 --> 00:48:22.440
Well, you know what?

00:48:22.440 --> 00:48:27.846
He takes more money to the bank on those ads than all of those podcast gurus put together.

00:48:28.387 --> 00:48:34.016
Yeah Cause, if they don't work, those sponsors yeah, if those ads don't work, those sponsors don't come back.

00:48:34.016 --> 00:48:35.778
And if they're coming back, they're still working.

00:48:35.778 --> 00:48:39.463
So, and that goes back to you know, if it's working.

00:48:39.463 --> 00:48:40.846
And what's the goal of the show?

00:48:40.846 --> 00:48:42.835
Oh, to make money selling cigars.

00:48:42.835 --> 00:48:45.255
Okay, I got my why?

00:48:45.255 --> 00:48:50.514
And I must be entertaining somebody, because somebody is buying cigars.

00:48:50.514 --> 00:48:56.237
And if they didn't, then you know, it's one of the things like, hey, this doesn't work on paper, but it's working in reality.

00:48:56.237 --> 00:49:00.061
And that's why I'm trying to come up with an episode.

00:49:00.081 --> 00:49:03.885
I've been working on it all week to answer the question and I'm not going to answer it here.

00:49:03.885 --> 00:49:05.726
You've got to tune into the School of Podcasting.

00:49:05.726 --> 00:49:07.226
But how do you grow your show?

00:49:07.226 --> 00:49:13.574
And that's the fun part is there is no one-size-fits-all what Dave is doing over at Cigar Authority.

00:49:13.574 --> 00:49:14.998
I would not.

00:49:14.998 --> 00:49:19.856
I'd be like, on paper that doesn't look like it's going to work, but it works for his audience.

00:49:19.856 --> 00:49:29.956
And so if I, so, if I, if I'm a new podcaster and I go wait, dave's making bank I'm going to go in and I'm going to do this and I'm going to have, you know, four minutes of ads in the middle.

00:49:29.956 --> 00:49:32.202
Okay, well, maybe your ads.

00:49:37.769 --> 00:49:38.594
You know, bill Burr is famous for his ads.

00:49:38.594 --> 00:49:38.693
Why?

00:49:38.693 --> 00:49:39.297
Because he hates his sponsors.

00:49:39.297 --> 00:49:41.266
He'll just say well, like I know I'm supposed to say this and that, but I don't know.

00:49:41.266 --> 00:49:44.577
I mean, I use it, it's good, it's okay, but I don't know what and what.

00:49:44.577 --> 00:49:48.353
If they always say if I don't hit all the points, they're not going to pay me, I don't need this.

00:49:48.353 --> 00:49:52.501
This podcast has me playing stadiums now Like what do I need sponsors for?

00:49:52.501 --> 00:50:02.061
But if you want some stuff and he just you know, and I would not recommend people that aren't Bill Burr to do that, but it works for Bill because, well, he's Bill Burr.

00:50:02.742 --> 00:50:05.679
And so, and we're all, looking for that paint by number.

00:50:05.679 --> 00:50:06.862
Oh, just do this.

00:50:06.862 --> 00:50:07.806
Check.

00:50:07.806 --> 00:50:10.472
Okay, I've done social check, I've done the thing.

00:50:10.472 --> 00:50:13.376
Check how come I only have 27 downloads.

00:50:13.376 --> 00:50:19.445
It's content, you know, or it's the timing or it's the competition.

00:50:19.445 --> 00:50:23.137
You haven't found your audience or there's no audience for you.

00:50:23.559 --> 00:50:31.166
yeah, that's true right, I mean, in some cases you, you might be, you you know that you may go niche down so hard.

00:50:31.166 --> 00:50:35.884
You just have a few people out there that you need to find right and for it, yeah, listen.

00:50:35.884 --> 00:50:42.581
And then dave, one one more thing on dave groffalo he, he, you know he was an overnight success after 10 years of work.

00:50:42.581 --> 00:50:44.331
Right, I mean, it was bingo.

00:50:44.331 --> 00:50:47.197
Right, I mean he's been at it a long time.

00:50:47.197 --> 00:50:55.057
He's also obsessed with that, with the, with the podcast and the, the way they do it and the things they do on it and the way they do it.

00:50:55.057 --> 00:51:03.778
He does a ton of things wrong that are right for him, right, right, and he is him and he's consistently him every single week.

00:51:04.000 --> 00:51:04.981
And it's authentic.

00:51:04.981 --> 00:51:07.335
Yeah, dave is being Dave.

00:51:07.969 --> 00:51:08.994
No, for sure.

00:51:09.235 --> 00:51:19.012
Yeah, it is, and sometimes it's frustrating and sometimes it's sometimes I just like him more for for some of the thing you know, some of the thing you know, right, some of the things he does.

00:51:19.012 --> 00:51:29.155
But he brings his whole self to that show every single week and he does a ton of work for that show, like he spends.

00:51:29.155 --> 00:51:37.619
He comes to every single show with pages of notes of things he's going to talk about, and so it's not like he's just showing up.

00:51:37.619 --> 00:51:39.092
All right, let's just do this thing.

00:51:39.092 --> 00:51:43.172
It's Saturday, we're just going to show up and I'm hoping my guest can carry this.

00:51:43.172 --> 00:51:47.621
No, he's got pages of notes that he's ready to go.

00:51:47.621 --> 00:51:51.494
He's got two hours of content to fill and he is grinding it out.

00:51:51.594 --> 00:51:53.456
So there there's a situation.

00:51:53.456 --> 00:51:58.503
I mean he's successful because he has worked hard to make it successful.

00:51:58.503 --> 00:52:01.402
In what he's done he's broken all the conventional wisdom.

00:52:01.402 --> 00:52:02.269
He doesn't do anything.

00:52:02.269 --> 00:52:09.784
If he listened to the podcast gurus like us sometimes, and actually did that stuff, I don't know if he'd be in his right he's doing.

00:52:09.784 --> 00:52:11.655
I don't know if he'd have been as successful.

00:52:12.016 --> 00:52:12.739
I would listen to us.

00:52:13.250 --> 00:52:28.320
I just finished a book that was about the marketing strategies of Taylor Swift and time and time again she was like no, no, we're using my songs, like I wrote, and they, like teenagers, don't want to hear about this stuff.

00:52:28.320 --> 00:52:30.639
And there's no, there's no famous teenage.

00:52:30.639 --> 00:52:33.438
They wanted her to wait till 18 to do this.

00:52:33.438 --> 00:52:39.980
And she was like no, I'm doing this now and I'm using my songs, and all the music gurus are like, yeah, that's probably not going to work.

00:52:39.980 --> 00:52:42.351
I think it worked, you know.

00:52:42.452 --> 00:52:47.733
So there are times where you know Ralph says be careful telling anyone their content is not great.

00:52:47.733 --> 00:52:49.056
Oh, I will say that every day.

00:52:49.056 --> 00:52:53.476
I said at the beginning of this show, we are doing the beginning of this show wrong.

00:52:53.476 --> 00:53:01.753
And then there are people that go I don't care this, doing the beginning of this show wrong.

00:53:01.753 --> 00:53:04.041
And then there are people that go I don't care, this is how we open the show, this is why we do it.

00:53:04.041 --> 00:53:05.445
If you don't like it, there are only go to podcast about podcastingcom.

00:53:05.445 --> 00:53:06.288
There are plenty other shows to listen to.

00:53:06.288 --> 00:53:08.072
This is me being me, and you either like me or you don't.

00:53:08.072 --> 00:53:10.114
If you don't like me, see it.

00:53:10.114 --> 00:53:11.356
Thanks for giving me a shot.

00:53:11.356 --> 00:53:12.538
If you hate the show.

00:53:12.538 --> 00:53:13.940
Please tell two friends.

00:53:13.940 --> 00:53:17.266
You know, it's just the way it is.

00:53:18.391 --> 00:53:22.655
It's like you know we have a question I want to hit and I do want to hit this one, though.

00:53:22.655 --> 00:53:27.161
Randy says it's so much easier for persons who are famous from getting something.

00:53:27.161 --> 00:53:33.003
Yeah, but here again, do not blame your failure on someone else.

00:53:33.003 --> 00:53:35.856
I know it's the algorithm.

00:53:35.856 --> 00:53:36.659
Oh, it's as well.

00:53:36.659 --> 00:53:38.572
Ok, it's easier for that.

00:53:38.572 --> 00:53:39.978
But you know what it's not.

00:53:39.978 --> 00:53:42.469
You know that just means you got to work a little harder.

00:53:42.550 --> 00:53:46.179
Like right now I could say the, the Akron podcast isn't growing.

00:53:46.179 --> 00:53:47.101
Well, you know why?

00:53:47.101 --> 00:53:49.614
Cause a I don't put out content consistently.

00:53:49.614 --> 00:53:52.762
I'm not interviewing local business owners, I'm not.

00:53:52.762 --> 00:53:58.534
I haven't put out any signage in downtown Akron and I can sit here and go.

00:53:58.534 --> 00:53:59.356
Oh, you know what I need a celebrity.

00:53:59.356 --> 00:53:59.958
No, no, go do the work.

00:53:59.958 --> 00:54:01.969
Dave, you said you wanted to do this.

00:54:01.969 --> 00:54:05.559
Go do the work, quit whining and complaining and go do the work.

00:54:05.559 --> 00:54:06.280
To me.

00:54:06.280 --> 00:54:07.302
I'm saying that to me.

00:54:07.302 --> 00:54:10.172
So I see a lot of people like, well, what do you do for promote?

00:54:10.172 --> 00:54:11.514
Oh, I promoted on Twitter.

00:54:11.514 --> 00:54:13.735
Okay, where's your audience at?

00:54:13.735 --> 00:54:14.237
I don't know.

00:54:14.237 --> 00:54:15.157
Well, who is your audience?

00:54:15.157 --> 00:54:15.637
I don't know.

00:54:15.637 --> 00:54:16.800
Go do the work.

00:54:16.800 --> 00:54:18.722
Yeah, stop it.

00:54:19.583 --> 00:54:22.144
So you know what you should do for the Akron podcast.

00:54:22.144 --> 00:54:23.085
You should.

00:54:23.085 --> 00:54:30.012
By the way, akron is coming to Nebraska.

00:54:30.012 --> 00:54:30.393
The football there.

00:54:30.393 --> 00:54:31.639
Your college team is going to be playing here tonight, 6 PM.

00:54:31.639 --> 00:54:35.815
So technically we probably shouldn't even be talking to each other because you know we should be fighting.

00:54:35.815 --> 00:54:37.701
But you know what you ought to do.

00:54:37.701 --> 00:54:41.099
You ought to run for mayor of Akron, oh no.

00:54:41.099 --> 00:54:42.101
No, no, no.

00:54:42.101 --> 00:54:43.976
Not intending to get it.

00:54:43.976 --> 00:54:52.268
Think of all the publicity you would get for being on the ballot and for like people.

00:54:52.289 --> 00:54:54.289
Yeah, there you go, dave Jackson.

00:54:54.289 --> 00:54:56.798
Who is Dave Jackson?

00:54:58.050 --> 00:54:59.637
Wasn't he that country singer years?

00:54:59.697 --> 00:54:59.838
ago.

00:54:59.838 --> 00:55:01.036
No, that's Alan Jackson.

00:55:01.710 --> 00:55:10.804
But you know like there would be, you ought to run or city council or you know one of those where you get your name on the ballot.

00:55:10.804 --> 00:55:16.041
Because think about the free, all the free advertising you would get.

00:55:16.041 --> 00:55:17.222
You don't have to win.

00:55:17.222 --> 00:55:23.237
It's going to cost you money, but any advertisement costs you money For a local podcast.

00:55:23.599 --> 00:55:25.690
I think you should do it Well.

00:55:25.690 --> 00:55:31.083
Joe Walsh and Alice Cooper would run for president just about every four years.

00:55:31.083 --> 00:55:42.733
They would throw their name in, they'd get a little exposure, they'd play one of their hits on the radio and you know you're back in it.

00:55:42.733 --> 00:55:45.503
So, but speaking of having too many commercials, it's time for us to thank our awesome supporters.

00:55:45.503 --> 00:55:46.688
You can be one of these awesome supporters and you can.

00:55:46.688 --> 00:55:51.481
You can give me money and tell me to go to H-E double hockey stick because I said your show was bad.

00:55:51.481 --> 00:55:53.474
I know double hockey stick.

00:55:53.474 --> 00:56:00.735
I say because this show, if you want to make your show better, we're not just about, you know, launching and growing, we're about making your show better.

00:56:00.875 --> 00:56:07.702
Over at the School of Podcasting, use the coupon code COACH and get instant access to courses, coaching and community.

00:56:07.702 --> 00:56:11.599
And if you go to askthepodcastcoachcom, that's PodPage.

00:56:11.599 --> 00:56:17.302
And I saw somebody this week in PodPage said hey, I heard about this on Ask the Podcast Coach.

00:56:17.302 --> 00:56:23.721
So if that was you, thanks for listening and you can try PodPage by going to trypodpagecom.

00:56:23.721 --> 00:56:32.880
And if you need more, jim Collison and who doesn't just simply go to the one and only theaverageguytv and check out Home Gadget Geeks.

00:56:32.880 --> 00:56:36.177
And again, I still think I'm going to use vidIQ.

00:56:36.177 --> 00:56:39.085
I put this in here think I'm going to use vidIQ.

00:56:39.085 --> 00:56:40.628
I put this in here like I'm going to use vidIQ.

00:56:40.628 --> 00:56:44.498
I have not logged in in about a month, so I'm not going to say if it's good or I've heard good things.

00:56:44.498 --> 00:56:46.382
That's why I bought it, but I haven't done there yet.

00:56:46.382 --> 00:56:52.882
And now it's time for everybody's favorite segment, which of course, is the wheel.

00:56:52.882 --> 00:57:05.376
Oh names, and so will it be Ross brand, or Shane Whaley or York or Randy or that.

00:57:05.396 --> 00:57:05.876
Who is the?

00:57:05.896 --> 00:57:06.938
airplane guy Max.

00:57:06.938 --> 00:57:09.222
Yes, I was like, okay, I know it's a cool name, I remember what it is.

00:57:09.222 --> 00:57:10.902
Here we go, we're going to find out.

00:57:10.902 --> 00:57:11.708
Spin the wheel.

00:57:11.708 --> 00:57:16.512
It goes round and round and the winter, the winter is almost.

00:57:16.512 --> 00:57:17.635
Ralph Could be Craig.

00:57:17.635 --> 00:57:19.010
It looks like it's going to be Craig.

00:57:19.010 --> 00:57:21.371
If you like AI, you got to go over to.

00:57:21.371 --> 00:57:23.675
Ai goes to collegecom.

00:57:23.675 --> 00:57:26.192
Sign up for the newsletter.

00:57:26.192 --> 00:57:29.333
He had a really great article as well as a great podcast.

00:57:29.333 --> 00:57:35.623
Holy cow, as we're doing this, somebody wants that spin to go over to grit and growth business.

00:57:35.623 --> 00:57:38.547
Because, holy cow, jim, did you see this come in?

00:57:38.547 --> 00:57:41.335
We got one of these, we got a super chat.

00:57:41.335 --> 00:57:42.338
That means I got to hit the.

00:57:42.338 --> 00:57:44.108
Got to hit this wherever it is.

00:57:44.309 --> 00:57:45.172
I released my first.

00:57:45.193 --> 00:57:45.773
That's not it.

00:57:45.773 --> 00:57:46.717
That's not the air horn.

00:57:46.717 --> 00:57:49.706
I don't know what that was there.

00:57:49.706 --> 00:57:51.387
We go there it is.

00:57:51.387 --> 00:57:52.307
Thank you for that.

00:57:52.307 --> 00:57:54.130
Ralph sent us a 50 bucks.

00:57:54.130 --> 00:57:54.809
Holy cow.

00:57:54.809 --> 00:57:58.152
Here's something in honor of your 1,000th show, my friend.

00:57:58.152 --> 00:57:58.932
Thank you, ralph.

00:57:58.932 --> 00:58:00.014
Yeah, this episode.

00:58:00.014 --> 00:58:05.137
Next episode is episode 1,000 of the School of Podcasting.

00:58:05.137 --> 00:58:06.838
So thank you for that.

00:58:06.838 --> 00:58:10.360
And you know, if you want to be a supporter, it's super simple.

00:58:10.360 --> 00:58:12.061
You could be like any there.

00:58:12.061 --> 00:58:14.927
It is Aviation News Talk, that's Max's show.

00:58:14.927 --> 00:58:17.447
All sorts of fun shows here that are supporting the show.

00:58:17.447 --> 00:58:18.389
I deeply appreciate.

00:58:18.389 --> 00:58:20.534
That makes me get up on the saturday morning.

00:58:20.534 --> 00:58:22.186
I'm like why do I do this show?

00:58:22.186 --> 00:58:25.358
These people get me out of bed on saturday morning.

00:58:25.358 --> 00:58:26.021
Thank you for that.

00:58:26.021 --> 00:58:33.067
And if we're saving you time or money, maybe we're saving you a headache, maybe we're entertaining you as we educate you.

00:58:33.067 --> 00:58:34.898
Well then, maybe you can.

00:58:34.898 --> 00:58:37.708
You don't have to spend the 20 bucks to get on the wheel of names.

00:58:37.708 --> 00:58:42.307
You could sign up for as little as $5 a month and go to askthepodcastcoachcom.

00:58:42.307 --> 00:58:44.452
Slash awesome.

00:58:45.393 --> 00:58:46.335
And we did have.

00:58:46.335 --> 00:58:48.318
Are you guys really the Akron zips?

00:58:48.318 --> 00:58:49.746
The Akron zips?

00:58:49.746 --> 00:58:51.228
Yeah, and we have a zip, we who?

00:58:51.248 --> 00:58:54.112
knows we have a kangaroo, knows we have a kangaroo.

00:58:54.112 --> 00:58:56.356
We have a kangaroo named zippy.

00:58:56.356 --> 00:58:57.818
He's our mascot.

00:58:57.818 --> 00:59:00.650
But yeah, it's and you're gonna win because we suck.

00:59:00.650 --> 00:59:05.291
You know, if you're in northeast ohio, you're the spread is 34 points.

00:59:05.291 --> 00:59:15.150
I've never seen them, yeah yeah, you like our, I don't even follow 96.4 chance that that Nebraska wins.

00:59:15.570 --> 00:59:17.532
Gee yeah.

00:59:17.532 --> 00:59:19.875
How bad would it be if they lost?

00:59:19.875 --> 00:59:22.297
I'd have to come and grovel.

00:59:22.297 --> 00:59:24.099
Gravel or grovel, I think it's grovel.

00:59:24.099 --> 00:59:25.121
I'd have to come and grovel.

00:59:25.623 --> 00:59:27.490
Yeah, grovel is a bunch of I'll put the link in the chat.

00:59:27.510 --> 00:59:38.197
By the way, if you want to follow along the battle of Ask the Podcast Coach, as Nebraska plays Akron tonight, that's at the Akron Zips, 6.30 pm Central.

00:59:38.878 --> 00:59:46.275
Yeah, randy, about that thing about having a celebrity, it's easier, it's easier, but it's not guaranteed.

00:59:46.275 --> 00:59:48.952
Hence Larry King's podcast.

00:59:48.952 --> 00:59:50.931
Hence Amy Schumer's podcast.

00:59:50.931 --> 00:59:53.545
Hence Kathy Lee Giverd's podcast.

00:59:53.545 --> 01:00:00.813
You can't just go hey, I'm a celebrity and I'm not going to plan anything and we're just going to talk because you know I'm famous.

01:00:01.224 --> 01:00:08.168
Ok, so my cat chewed on the couch and then my husband asked for a peanut butter and jelly sandwich, you know.

01:00:08.168 --> 01:00:11.476
Or my wife is complaining about my card playing again.

01:00:11.476 --> 01:00:13.771
Ok, what's in it for me?

01:00:13.771 --> 01:00:18.809
What is the value, except maybe getting a glimpse into a celebrity's life?

01:00:18.809 --> 01:00:23.367
But I remember once I was listening to Mark Maron interview, a comedian they were talking about.

01:00:23.367 --> 01:00:31.951
Oh, I remember over in the chuckle hut, and then I had to play the laugh factory and oh man, harry, the laugh factory was an idiot, oh yeah, and you had to put up with a closet.

01:00:31.951 --> 01:00:33.472
And I'm like I have no idea what this is.

01:00:33.472 --> 01:00:36.036
And I'm like, why am I listening to this?

01:00:36.036 --> 01:00:40.985
This is not making me laugh, cry, think, groan, it's, it's educating me about the chuckle hut.

01:00:40.985 --> 01:00:50.150
But I don't think I'll ever be at the chuckle hut and I was like, oh, I'm listening to this because they're celebrities, but they're wasting my time and I hit stop, so it's not a.

01:00:50.271 --> 01:00:51.713
You're not their audience, though you.

01:00:51.713 --> 01:01:03.496
You, you're not the core right, and some of those, some of the the the stars, so to speak have much higher standards on what the download numbers need to be for it to be worth it to them.

01:01:03.496 --> 01:01:12.268
Yeah, so they get in there and it's like, oh yeah, if I'm not 10 000 podcast, if I'm not 10 000 downloads out the shoot, I'm not doing this very long.

01:01:12.268 --> 01:01:13.371
Right, in?

01:01:13.371 --> 01:01:16.217
In lot of cases it wasn't their idea anyway.

01:01:16.217 --> 01:01:22.905
Right, they had a publicity team that said hey, you know what would be great, you started a podcast, because everybody started a podcast.

01:01:22.905 --> 01:01:34.150
I don't know why they talk that way, but that's the way marketing guys talk, you start a podcast, everybody would start a podcast and they're like, okay, I'll show up for it, and they're not, their heart's not in it.

01:01:34.190 --> 01:01:41.155
They're doing it for money and that's okay, Like they can do it for money Because some of them are doing really well with it.

01:01:41.155 --> 01:01:49.012
I mean, who would have thought it's easy in hindsight to look at Joe Rogan and say, oh yeah, of course he was going to be successful?

01:01:49.012 --> 01:01:52.536
I didn't Like the early days of his podcast.

01:01:52.536 --> 01:01:55.280
I was like what are people seeing in this?

01:01:55.280 --> 01:01:56.460
Like it's horrible.

01:01:56.460 --> 01:02:02.748
His podcasts are terrible, in my opinion.

01:02:02.748 --> 01:02:03.431
Right, I don't listen to him.

01:02:03.431 --> 01:02:04.074
I don't like him.

01:02:04.074 --> 01:02:05.159
I don't like his style, I don't like what he does.

01:02:05.159 --> 01:02:05.963
I don't like the, the way he does it.

01:02:05.963 --> 01:02:07.025
It's just not my preference.

01:02:07.025 --> 01:02:09.090
It doesn't mean it's wrong, it just means I don't like it.

01:02:09.753 --> 01:02:11.838
And so I thought why are?

01:02:11.838 --> 01:02:17.849
Why is everybody watching this?

01:02:17.849 --> 01:02:18.329
I don't get it right.

01:02:18.329 --> 01:02:20.960
And yet everybody did, including all my kids, who are like dad, why are you not listening to joe rogan?

01:02:20.960 --> 01:02:22.143
Yeah, come on, you gotta there.

01:02:22.143 --> 01:02:26.820
Talk about, talk about pressure from a fan base, like all of my kids were like.

01:02:26.820 --> 01:02:29.706
You know, dad, you're a loser for not listening to that.

01:02:29.706 --> 01:02:32.009
Right, I got some peer pressure from my own kids.

01:02:32.369 --> 01:02:35.693
Well, here's the thing too, like Joe Rogan, I would also say.

01:02:35.693 --> 01:02:42.141
Joe Rogan is an amazing podcast waiting to happen, and what do I mean by that?

01:02:42.141 --> 01:02:43.646
I'll give you a classic example.

01:02:43.646 --> 01:03:06.253
He interviewed Julian Lennon, john Lennon's kid, and an hour into the show they finally talked about something that I would deem that, something like he talked about how his dad said hey, if I ever leave this world early and I want to communicate with you, it's going to be via a white feather Very weird thing to say to your kid.

01:03:06.253 --> 01:03:18.608
And an hour into Joe Rogan, after hearing where the best spaghetti is in Spain and the best I don't care in, the best whatever, like who cares, you know, you know they come up with this white feather story.

01:03:18.608 --> 01:03:23.132
And the best I don't care, and the best whatever, like who cares they come up with this white feather story, I'm like I was literally getting ready to hit stop because I'm like this is just wasting my time.

01:03:23.132 --> 01:03:24.034
Like I like Julian Lennon.

01:03:24.034 --> 01:03:28.358
I'm glad to hear he's doing OK, but I was like why did I have to wait an hour?

01:03:28.358 --> 01:03:37.327
Because this is something I would tell other people and there is something about that like having that information.

01:03:37.327 --> 01:03:38.547
I got to get the address here.

01:03:39.528 --> 01:03:48.557
Josh Liston did a show called Sake this, which if you're a dumb American, looks like sake, this, s-a-k-e.

01:03:48.557 --> 01:03:50.599
This, but he's talking.

01:03:50.599 --> 01:03:52.681
They talk about weird things that are happening in Japan.

01:03:52.681 --> 01:03:59.851
The primary focus of the show is Japan and Japan has invented a human washing machine.

01:03:59.851 --> 01:04:01.554
Basically it's like a big.

01:04:01.554 --> 01:04:10.106
He said if you take like an Apple HomePod and just make it six feet tall, it's basically they've redone the shower and it's weird.

01:04:10.106 --> 01:04:18.213
And he was talking about would you get in one of these machines like naked, and you know, and I was like well, that's weird, that's something I might talk to somebody about.

01:04:18.213 --> 01:04:23.592
They had a bunch of these weird things that are going on in Japan versus did you know that?

01:04:23.592 --> 01:04:26.458
You know Donna Summer's name is spelled wrong.

01:04:26.458 --> 01:04:28.010
It's supposed to be a U, not an O.

01:04:28.010 --> 01:04:31.313
I'm like okay, it's trivia, but I'm not going to go.

01:04:31.313 --> 01:04:32.315
Did you guys know?

01:04:32.315 --> 01:04:37.585
Did you hear Like of go?

01:04:37.585 --> 01:04:37.947
Did you guys know?

01:04:37.947 --> 01:04:38.630
Did you hear like what's going on?

01:04:38.650 --> 01:04:40.599
that's there's a a thing that you hit a certain nerve that people will, yeah, you know, go.

01:04:40.599 --> 01:04:41.182
So they do have an advantage.

01:04:41.182 --> 01:04:42.166
Listen, they do have an advantage.

01:04:42.166 --> 01:04:54.751
They have name recognition, right, you know jeff c just said he was like why is this guy from news radio and fear factor you knew two places where he was from like you knew the name and him doing a podcast.

01:04:54.751 --> 01:04:58.007
Like okay, now you have to kind of like, is that what I want?

01:04:58.007 --> 01:05:04.858
But as soon as you heard joe rogan you were like, oh yeah, I mean in the ufc crowd.

01:05:04.858 --> 01:05:05.989
Oh, yeah rogan.

01:05:06.188 --> 01:05:07.773
Rogan put a lot of time in.

01:05:07.773 --> 01:05:09.641
He's worked hard in his career.

01:05:09.641 --> 01:05:13.510
I mean, fear factor was a lot of work like that's not.

01:05:13.510 --> 01:05:17.297
It's not like he showed up for a 15 minute recording I think of.

01:05:17.297 --> 01:05:18.509
I didn't know this.

01:05:18.509 --> 01:05:22.905
Ryan seacrest right has taken over for pat sajak on wheel of fortune.

01:05:22.905 --> 01:05:27.320
Yeah, and last season and they're coming up on their on their second season.

01:05:27.320 --> 01:05:34.753
They record six of those a day for, like I don't know, two months.

01:05:34.773 --> 01:05:37.295
Oh, man, can you imagine you're on?

01:05:37.295 --> 01:05:40.119
You're like on game 18, day three.

01:05:40.119 --> 01:05:43.592
You're like, okay, yeah, pick a vowel.

01:05:43.871 --> 01:05:51.851
You know, I know, yeah that's grinding it out and you're like seacrest is another guy who, yeah, has put the work in.

01:05:51.851 --> 01:05:59.420
Like like him or not, the guy has done a ton of work right to get his name out there.

01:05:59.420 --> 01:06:01.967
He's done a lot of things to have that.

01:06:01.967 --> 01:06:05.554
So they've been given a privilege and an opportunity that most of us don't get.

01:06:05.554 --> 01:06:08.239
Yes, so they're gonna.

01:06:08.239 --> 01:06:09.987
They're gonna have a jump on things like that.

01:06:09.987 --> 01:06:16.099
The question is can they start it, be successful and continue it for whatever length of time?

01:06:16.099 --> 01:06:17.806
This is the other thing I think.

01:06:17.806 --> 01:06:20.514
Sometimes people think success is a podcast that never ends.

01:06:20.514 --> 01:06:22.811
Just you and I have kind of done that.

01:06:22.905 --> 01:06:24.451
We've chosen to be in the space.

01:06:24.451 --> 01:06:25.112
We kind of do that.

01:06:26.567 --> 01:06:29.659
But S town is a great example.

01:06:29.659 --> 01:06:39.528
Yeah, there's a great show called S town and I think it's seven episodes, and they said in episode one this is episode one of a seven part series.

01:06:39.528 --> 01:06:52.532
Like this is, it wasn't meant to go on forever and they ended up getting sued, which was kind of fun, but it was a really popular thing, because they outed somebody in the podcast who didn't want to be out and so they got sued.

01:06:52.532 --> 01:06:55.340
Speaking of you know, maybe things you shouldn't say on your podcast.

01:06:55.340 --> 01:06:55.748
Well, and maybe things they got sued because they got sued.

01:06:55.748 --> 01:06:56.592
Speaking of you know, maybe things you shouldn't say on your podcast.

01:06:57.244 --> 01:07:00.487
Well, and maybe things they got sued because they're famous, Like this isn't.

01:07:00.487 --> 01:07:06.659
We say this all the time Be careful what you wish for in getting famous, Right, Because as soon as you get famous you're a target.

01:07:06.659 --> 01:07:12.677
Yeah, and I could say something today that to one of you that I'd probably get away with.

01:07:12.677 --> 01:07:16.847
But if you knew my net worth, it's not.

01:07:16.847 --> 01:07:20.695
By the way, you knew I had a billion dollar or even a multimillion dollar net worth.

01:07:20.695 --> 01:07:26.585
When I say that, you might change your mind because you're like, oh, take this guy to the bank.

01:07:26.644 --> 01:07:34.454
Well, cardi B I think it's Cardi B's in in in a trial right now because she was pregnant.

01:07:34.454 --> 01:07:39.041
She told her OBN like hey, I'm Cardi B, like you know.

01:07:39.041 --> 01:07:48.465
I don't know if she was trying to keep the pregnancy kind of secret or whatever, but she's like I'm going to pay you extra, I'm going to come in on Sunday, I don't want anybody but you there.

01:07:48.465 --> 01:08:00.927
And she shows up and there's a security guard, female security guard and she's like oh my God, it's Cardi B.

01:08:00.927 --> 01:08:01.307
And starts filming.

01:08:01.307 --> 01:08:02.190
And Cardi B is like no, no, no, don't do this.

01:08:02.210 --> 01:08:05.222
And apparently things got a little heated and, according to this woman, her fingernail Cardi B's fingernail like slashed her face.

01:08:05.222 --> 01:08:09.974
And they have pictures and you're like I do not see a slash anywhere of any type.

01:08:09.974 --> 01:08:17.935
But she's in court now and she's suing Cardi B for like $25 million or something ridiculous.

01:08:17.935 --> 01:08:18.015
Why?

01:08:18.015 --> 01:08:18.899
Because she's Cardi B and she's got money.

01:08:18.899 --> 01:08:19.685
So, yeah, I totally get that point.

01:08:19.685 --> 01:08:21.908
Randy says I'm just a one-man show.

01:08:21.908 --> 01:08:24.636
They do have resources to get people and consultants.

01:08:24.636 --> 01:08:28.212
Joe Rogan has a team of two, mark Maron has a team of two.

01:08:28.212 --> 01:08:34.712
Now, granted, they're Mark Maron, they're Joe Rogan, they have managers and they're connected.

01:08:34.752 --> 01:08:42.984
For the podcasting, rogan's got a firm that represents him from a pr standpoint, so let's just be really clear he has an agent.

01:08:42.984 --> 01:08:45.572
They have teams of people, I mean.

01:08:45.572 --> 01:08:48.378
So, yes, for the podcast it's a team of two.

01:08:48.859 --> 01:09:00.801
Yeah, but his, his engine is much bigger than but even this thing about Mark Marin started his podcast because he couldn't get a gig anywhere.

01:09:00.801 --> 01:09:09.757
His comedy career was over and the reason he got popular is his show was like wait what you know?

01:09:09.757 --> 01:09:13.213
And he, it was amazing and people wanted to listen to it.

01:09:13.213 --> 01:09:15.520
So it's, you know, it's hard, it's anyway.

01:09:15.520 --> 01:09:17.006
I think it's hard, it's anyway, I think it's hard.

01:09:17.006 --> 01:09:20.153
I'm not saying celebrities, here's the thing.

01:09:20.153 --> 01:09:23.108
Celebrities, can they have an advantage in that?

01:09:23.108 --> 01:09:25.376
I will click play once automatically.

01:09:25.817 --> 01:09:26.078
Yes.

01:09:26.579 --> 01:09:29.328
Now, if it's good, I will click play on the next episode.

01:09:29.328 --> 01:09:30.811
Most of them I do not.

01:09:30.811 --> 01:09:34.828
Amy Poehler's first episodes were horrendous because she didn't know what she was doing.

01:09:34.828 --> 01:09:37.094
I'm like, did you not do a dry rehearsal somewhere?

01:09:37.094 --> 01:09:38.457
You know you're an actor.

01:09:38.457 --> 01:09:41.847
Didn't you do a dress rehearsal and you could just tell she was?

01:09:41.847 --> 01:09:42.328
You know now.

01:09:42.328 --> 01:09:46.114
She's much better now, but it's still her talking to her friends about.

01:09:46.114 --> 01:09:50.532
You know what it's like to be famous and blah, blah, blah and it's you know it's insights.

01:09:51.185 --> 01:09:51.867
But that's what we do.

01:09:51.867 --> 01:09:54.511
We spend all the time talking about what it's like to be famous.

01:09:55.974 --> 01:09:59.579
We do that all the time, oh yeah, I can't even go to the grocery store.

01:09:59.600 --> 01:10:02.250
Yeah, sure I know I have to order everything in.

01:10:02.250 --> 01:10:05.417
I live in a gated community.

01:10:06.425 --> 01:10:07.226
Sure, that's us.

01:10:07.226 --> 01:10:09.030
Jeff C has a great point.

01:10:09.030 --> 01:10:17.698
He says you can look to successful people's podcasts for best practices but you have to navigate it for your own audience.

01:10:17.698 --> 01:10:22.921
Audiences and algorithms have changed since those gurus started, absolutely.

01:10:22.921 --> 01:10:26.350
I'll give you a preview of the School of Podcasting.

01:10:26.369 --> 01:10:27.171
I have one little story.

01:10:27.171 --> 01:10:35.512
My brother, when he was probably 16, got a ceramic frog and he liked it and somebody said, oh yeah, and he had a.

01:10:35.512 --> 01:10:45.037
He got a little patch of a frog and put it on like some little fishing hat and all of a sudden it went out unto the world that Doug likes frogs.

01:10:45.037 --> 01:10:48.234
Now he, he thought the thing was cute and he had the one little thing.

01:10:48.234 --> 01:10:50.391
But he wasn't like, oh my God, I love all thing frog.

01:10:50.864 --> 01:10:58.038
For two years everybody bought my brother a frog, not asking him hey, are you still into frogs?

01:10:58.038 --> 01:11:00.373
Because he would have said what do you mean?

01:11:00.373 --> 01:11:03.666
I've never really been into like, they are not my thing.

01:11:03.666 --> 01:11:10.689
I bought this one and put one on a hat, but without checking with your audience hey, is this what you still want?

01:11:10.689 --> 01:11:15.094
You end up with, you know three years of frogs on top of your TV that you kind of didn't want.

01:11:15.094 --> 01:11:15.658
But everybody thinks you love frogs.

01:11:15.658 --> 01:11:17.712
It's like no, you know three years of frogs on top of your TV that you kind of didn't want, but everybody thinks you love frogs.

01:11:17.712 --> 01:11:23.997
It's like no, you need to go back and check the temperature of your audience and see like, hey, are you still doing this kind of thing?

01:11:23.997 --> 01:11:25.256
So it's tricky.

01:11:25.277 --> 01:11:26.045
What happened?

01:11:26.045 --> 01:11:32.792
We went from like 20 to 30 to 40 up in the live, like we're at the end of the show.

01:11:32.792 --> 01:11:38.206
Welcome everyone, welcome to the.

01:11:38.206 --> 01:11:38.947
I mean we're famous.

01:11:39.506 --> 01:11:40.529
Here's a fun question.

01:11:40.529 --> 01:11:46.114
This one's really fun, jim, like we'll have to watch to, but it's a good question.

01:11:46.114 --> 01:12:04.353
When something terrible happens, like the shooting at the Catholic school in Minneapolis a week or so ago, should it be mentioned in the recordings you're doing at the time or just ignore it and carry on To this?

01:12:04.353 --> 01:12:06.279
I tip my hat to the one and only Johnny Carson, who, because of the gray hair I grew up watching.

01:12:06.279 --> 01:12:09.893
He was one of the early hosts of the Tonight Show and he simply people would say why don't you take a hard stance?

01:12:09.893 --> 01:12:19.173
Because now, like Stephen Colbert is super left wing and Jimmy Kimmel's, you know, and all these guys are really talking hardcore politics.

01:12:19.173 --> 01:12:21.652
And Johnny just said that's not what they're here for.

01:12:21.652 --> 01:12:23.307
He goes, they're here to, he goes.

01:12:23.307 --> 01:12:25.956
I'll talk about the news and I'll make fun of the news.

01:12:25.956 --> 01:12:26.606
He goes.

01:12:26.606 --> 01:12:28.435
But we're not really here to like that's not.

01:12:28.435 --> 01:12:32.072
We're here to escape the crappy things that are happening in the world.

01:12:36.604 --> 01:12:38.630
So for me, I know last week we were headed right towards Cracker Barrel and I said do we want to?

01:12:38.630 --> 01:12:39.632
And I was like you know what?

01:12:39.632 --> 01:12:52.171
We're not here to talk about Cracker Barrel and we can talk about rebranding if you want, but it's like nah, and I was just like nah, I just steered right by it because that's not what people are here for and so I am a person.

01:12:52.171 --> 01:12:58.359
Now, if I wanted to say hey, before we start today, I just want to say thoughts and prayers go out to everyone in Minneapolis.

01:12:58.359 --> 01:12:59.060
That's dealing with that.

01:12:59.060 --> 01:12:59.980
That's a horrible thing.

01:12:59.980 --> 01:13:06.717
But when you talk gun control, right, you got the people that are like guns don't kill people, people kill people.

01:13:06.717 --> 01:13:10.456
And then you got the other people that are like every you shouldn't be allowed to have a squirt gun.

01:13:10.456 --> 01:13:14.275
So welcome to a topic that you're going to just split your audience on.

01:13:14.275 --> 01:13:18.194
So I tend to just steer away, jim, do you?

01:13:18.213 --> 01:13:18.756
ever do anything like that.

01:13:18.756 --> 01:13:23.435
Sometimes we have to, sometimes we have to have those conversations and you have to talk about it.

01:13:23.435 --> 01:13:32.560
I think the answer always is is it appropriate for your audience for what you're trying to do?

01:13:32.560 --> 01:13:38.756
This may be one of those situations, by the way, where you have to be very, very careful when you address this.

01:13:39.177 --> 01:13:39.359
Right.

01:13:41.188 --> 01:13:45.918
So you have to apply, think a lot before you say right.

01:13:45.918 --> 01:13:49.916
But I think we have to think.

01:13:49.916 --> 01:13:54.716
This may be something we do, we err, and then we take it down.

01:13:54.716 --> 01:13:55.819
That's a possibility.

01:13:55.819 --> 01:13:56.768
Like later on you're not going to take that down.

01:13:56.768 --> 01:13:57.569
That's a very that's a possibility.

01:13:57.569 --> 01:14:01.601
Like later on you're not gonna take that down, or you're not gonna leave it up, or maybe you do leave it up.

01:14:01.601 --> 01:14:03.488
There are, you know, there there are.

01:14:03.488 --> 01:14:06.355
We're coming up on the anniversary here this this week.

01:14:06.355 --> 01:14:10.471
Is it this week, five days from now, 9-11, right 24 years ago.

01:14:11.493 --> 01:14:15.945
And you know I made the decision to that's my live thursday night live.

01:14:15.945 --> 01:14:16.806
I could have moved it.

01:14:16.806 --> 01:14:19.729
I I canceled the show for 9-11.

01:14:19.729 --> 01:14:24.512
I just was like I'm not feeling like it's appropriate for me to be out podcasting on that day.

01:14:24.512 --> 01:14:27.036
That's me, other people comfortable with it.

01:14:27.036 --> 01:14:28.216
They had no problem with it.

01:14:28.216 --> 01:14:30.639
A lot of people never would have even known.

01:14:30.639 --> 01:14:34.742
They went oh yeah, oh, that's right, it is 9-11, right, kind of that was me.

01:14:34.742 --> 01:14:37.064
That was my conviction in my thoughts of it.

01:14:37.064 --> 01:14:38.387
That's what I decided to do.

01:14:38.387 --> 01:14:41.293
Have I podcasted on 9-11 in the past?

01:14:41.293 --> 01:14:45.550
Yes, so it's not like I'm trying to make some statement with it or whatever.

01:14:45.550 --> 01:14:51.552
So I I think, as far as mentioning those kinds of things, sometimes you need to and it's just.

01:14:51.552 --> 01:14:52.978
It's just part of it, right?

01:14:53.319 --> 01:15:09.515
if it, if it's completely taken over the news cycle and you know that whole nine yards and and a lot of it's just part of it, right, if it's completely taken over the news cycle and you know that whole nine yards and a lot of it is just it's weird, because if you don't mention it then maybe you might look cold-hearted Like I can't believe you didn't mention the hurricane that took a while.

01:15:09.515 --> 01:15:12.493
You know For sure, and so I get that.

01:15:12.493 --> 01:15:14.693
It's just one of those I think Dan says.

01:15:14.693 --> 01:15:21.796
I think it depends what you say, because opinions are fine, but something you know misinformation can be harmful.

01:15:21.796 --> 01:15:25.707
I think I'm on the record that murder is bad, I think.

01:15:25.747 --> 01:15:26.650
I've said that before.

01:15:27.408 --> 01:15:28.956
I generally am not pro-murder.

01:15:28.975 --> 01:15:29.659
I would agree with you.

01:15:29.659 --> 01:15:30.484
I would agree with you.

01:15:31.386 --> 01:15:32.027
So it's just.

01:15:32.027 --> 01:15:47.998
What's sad is that you, that's just part of society now and everybody is like well, thoughts and prayers, I'm like well, so far those aren't working Jeff says I go to Cracker Barrel for the plate of carbs, not the politics, oh man.

01:15:48.038 --> 01:15:54.153
Yeah so that might be just a follow your heart kind of situation and if you decide to say something, just think about it.

01:15:54.153 --> 01:15:58.679
Because, like when Ozzy Osbourne died, I didn't feel like doing a podcast.

01:15:58.679 --> 01:16:14.631
That was part of my childhood, so I instead did a podcast about here are 11 things you can learn from Ozzy Osbourne, because I felt like talking about Ozzy Osbourne, I'm like okay, but my audience is like I was more of a Tiffany, you know Debbie Gibson person growing up and they don't want to hear about Ozzy Osbourne.

01:16:14.631 --> 01:16:15.654
Debra Gibson.

01:16:15.913 --> 01:16:19.920
Debra, yes, debra, now, not Debbie, that's when she was 17.

01:16:20.479 --> 01:16:20.780
Debra.

01:16:21.466 --> 01:16:21.987
Get it right.

01:16:21.987 --> 01:16:26.698
Dave Jeez, stop being insensitive to her.

01:16:26.698 --> 01:16:29.305
I apologize to my Canadian friends all the time.

01:16:29.305 --> 01:16:32.872
I have a lot of Canadian listeners and each week I start with I'm very sorry that.

01:16:32.872 --> 01:16:34.675
I know we're in a little bit of a tiff.

01:16:34.675 --> 01:16:39.305
It's not you, it's me, and I just apologize to our Canadian friends.

01:16:39.305 --> 01:16:42.451
By the way, if you're in Canada right now, sorry, dave and I are both here in the US.

01:16:42.451 --> 01:16:45.113
You know we're having a little difficulty right now.

01:16:45.484 --> 01:16:48.090
Are we having See, this is the joy of not watching TV.

01:16:48.090 --> 01:16:50.792
No, it's kind of passed.

01:16:57.244 --> 01:16:59.793
I mean it hasn't, it hasn't, it's a little, it's a course, that's a joke, but but some people actually may not see that as a joke.

01:16:59.793 --> 01:17:02.065
So if I've offended you I'm sorry, yeah.

01:17:03.228 --> 01:17:06.194
Here is one that, oh no, I'm looking at.

01:17:06.194 --> 01:17:12.247
I thought this was a question that's my talk for, by the way, if you wanted to speak at Podfest, you missed the deadline.

01:17:12.247 --> 01:17:17.710
It was last night at midnight, luckily I I saw that very late and I'm like, where are they announcing this?

01:17:17.710 --> 01:17:46.552
And I, where people are just like hey, here's my artwork and here's my show, and I'm like, hmm, you know, here's a quick question.

01:17:46.552 --> 01:17:48.565
We can throw this in because I see we got nine minutes.

01:17:48.565 --> 01:17:52.501
What are your opinions on the social media presence for podcast?

01:17:52.501 --> 01:17:54.507
Should I make accounts for my podcast?

01:17:54.507 --> 01:17:56.475
Yes, which are the most beneficial?

01:17:56.475 --> 01:17:58.588
Yes, Depends.

01:17:58.890 --> 01:17:59.631
Yeah, which one?

01:17:59.631 --> 01:18:01.497
Do the one you like doing.

01:18:01.497 --> 01:18:06.672
Like, I'm a Twitter person and a Facebook person, so you know where I put my stuff Facebook and Twitter.

01:18:06.672 --> 01:18:14.956
I'm trying to do more LinkedIn stuff because my survey said my audience is on LinkedIn so I need to do more stuff over there.

01:18:14.956 --> 01:18:22.636
But, in general, whichever one you like doing, do that one, because otherwise if you hate doing it you're going to quit doing it.

01:18:23.545 --> 01:18:27.033
Yeah, randy said, isn't that all Facebook groups on you know?

01:18:27.033 --> 01:18:30.809
Basically they're all kind of, yeah, getting a little like, a little more.

01:18:30.809 --> 01:18:33.195
I saw where somebody did a live stream into a group.

01:18:33.195 --> 01:18:35.168
I was like how did that not get blocked?

01:18:35.729 --> 01:18:50.409
But in terms of social, if, like, all I talk about is podcasting, so I just point people at I think I'm David Jackson on Twitter because you know and I will, all my podcasts are about podcasting, so I have that common theme.

01:18:50.409 --> 01:18:59.445
But if I did a podcast about I don't know cross-country ballroom dancing, I would probably not put that.

01:18:59.445 --> 01:19:06.890
I would make it its own social thing because typically, you know, podcasting, people don't want to know about cross-country ballroom dancing.

01:19:06.890 --> 01:19:18.315
So but just also keep in mind that social is, for me, the thing we learned from the whole Taylor Swift experience, with her coming on the Heights, is.

01:19:18.315 --> 01:19:24.859
It's a great use to use it to promote an upcoming episode, but in general, I don't know that social.

01:19:24.859 --> 01:19:25.925
It's weird.

01:19:26.246 --> 01:19:34.319
I saw there was a report that came out and they said social was the number one way people discover podcasts, followed by family and friends.

01:19:34.319 --> 01:19:43.322
People Discover podcast followed by family and friends and I'm like I'm going to put money on the social that people discovered a podcast on was from a DM from their family and friend on.

01:19:43.322 --> 01:19:46.533
Like somebody DM me on Instagram and said, oh, you should watch the show.

01:19:46.533 --> 01:19:48.096
That would be it.

01:19:48.096 --> 01:19:50.431
I've never seen social outrank.

01:19:50.431 --> 01:19:55.650
In fact, I've heard multiple reports that posting on social is almost a waste of time.

01:19:55.650 --> 01:20:03.636
It's just a branding thing to keep your brand in front of people, but in getting people to stop the scroll and go listen is next to impossible.

01:20:03.676 --> 01:20:07.172
So I don't know, jim, your thoughts on social.

01:20:07.193 --> 01:20:10.993
Yeah, you know, go where the people are, give them a try.

01:20:10.993 --> 01:20:12.436
You know there was a question.

01:20:12.436 --> 01:20:16.313
Do you have social, dedicated social, for the Akron podcast, for your local one?

01:20:16.313 --> 01:20:21.434
I do yeah and that one Does it work, do you get much engagement on it?

01:20:21.685 --> 01:20:28.956
It does a little, because what I do is when I post that, hey, this week we talked about so-and-so, I will tag.

01:20:28.956 --> 01:20:32.301
If it's a business or a company, I will tag those people.

01:20:32.301 --> 01:20:42.131
So I'm just trying and that's the whole point of that show is to let people in Akron know you have a podcast consultant in your backyard, and so that's the whole point of that.

01:20:42.131 --> 01:20:53.845
So I'm just trying to get those people and also to spotlight things that you know, like there's when school went back in session, there was a bunch of places where you could get free haircuts and free school supplies and things like that.

01:20:53.845 --> 01:21:00.731
So I just wanted people to know hey, this is here and you're not going to see this on the Cleveland News Station, so that kind of stuff.

01:21:01.192 --> 01:21:03.573
I have a buddy of mine, andy Sekulowicz.

01:21:03.573 --> 01:21:07.056
He's out in Clinton Iowa and Andy's a good friend.

01:21:07.056 --> 01:21:09.177
I follow his social stuff.

01:21:09.177 --> 01:22:00.944
They do a Clinton Iowa business podcast that he has done now for no-transcript.

01:22:00.944 --> 01:22:02.509
You've got that local podcast too.

01:22:02.588 --> 01:22:15.966
I mean, andy has found what's worked for Clinton Iowa, that's it Well right, you know a member of the school of podcasting, kim Newlove, does the pharmacist's voice, but she also does the Perrysburg podcast.

01:22:15.966 --> 01:22:36.836
And what's fun is she just taught a podcasting class in Perrysburg, ohio, and one of the people in her class is someone from insert, really small city in Ohio here, and the guy that ran the paper had to shut it down Because I don't know about you.

01:22:36.836 --> 01:22:47.100
But now it's like the Akron paper is like oh, here's the Beacon Journal, here's the pamphlet, and that used to be I used to deliver that and it's really like even the Sunday paper is small.

01:22:47.100 --> 01:22:59.377
And so the local paper is like yeah, we kind of had to shut it down because nobody reads the paper anymore, but the guy wants to start a podcast and so she's probably going to get to help that guy to start a hyper local show.

01:22:59.377 --> 01:23:01.331
So it's different.

01:23:01.371 --> 01:23:02.234
That's why I keep doing it.

01:23:02.234 --> 01:23:04.332
I wish I had more time to do it.

01:23:04.332 --> 01:23:05.414
I just don't.

01:23:05.414 --> 01:23:13.739
And I'm reaching out to another local, akron kind of newsy kind of thing to go hey, you have content, I have exposure.

01:23:13.739 --> 01:23:15.490
Let's put these two together.

01:23:15.490 --> 01:23:19.108
I'll promote your thing, you can promote my thing.

01:23:19.108 --> 01:23:19.769
It should work.

01:23:19.769 --> 01:23:21.332
So we'll see you know.

01:23:21.573 --> 01:23:26.770
But the danger of local dave and you should know this is you live close to the people.

01:23:26.770 --> 01:23:28.292
Yeah, who are your listeners?

01:23:28.292 --> 01:23:35.354
Oh, yeah, right, I mean it's like we could say something here, and I'm pretty sure I don't have too many.

01:23:35.354 --> 01:23:45.877
There might be one or two local folks who listen to this podcast, but when you're doing an exclusively local podcast, if you get controversial, you live with those people.

01:23:45.877 --> 01:23:47.529
They're in your town.

01:23:48.024 --> 01:24:00.899
I walked into a Chipotle and there were four cops and I was like, oh, I hope they don't listen to the show Because the Akron Police Department has a problem of, I don't know, shooting innocent people or slightly innocent people.

01:24:00.899 --> 01:24:09.331
We seem to have, you know, now there are a lot of great you know, obviously, people, but there is some time, yeah, allegedly shooting people that are yeah.

01:24:09.331 --> 01:24:15.371
So it's one of those and I kind of point that out and I have a map on my.

01:24:15.371 --> 01:24:21.631
I have a map that you can look at all the shootings in Akron and I'm like, yeah, nobody's going to go to the zoo, why go look at the shootings map?

01:24:21.631 --> 01:24:27.510
I'm like that neighborhood is not friendly to outside people, so you live, you live in those neighborhoods.

01:24:27.650 --> 01:24:29.685
So, you know, think before you think.

01:24:29.685 --> 01:24:32.847
Oh you know what, Maybe I'll really niche down and do a local podcast.

01:24:32.847 --> 01:24:35.951
Well, hey, friends, those are your neighbors, yeah.

01:24:35.990 --> 01:24:40.755
Yeah, be careful, be very happy and rainbows, whatever Ralph was saying earlier.

01:24:40.755 --> 01:24:58.309
Puppy dogs and rainbows, Rainbows, fairy dust and unicorns is what I like to say here's a fun question as we start to wrap up, although the podcast coach in me just said never announce that you're almost done, because there are some people that just hit the okay next already?

01:24:58.328 --> 01:24:58.670
Yeah, yeah, yeah.

01:24:58.670 --> 01:25:04.514
So Randy says my hosting site offers AI editing and they caught off one of my shows way short.

01:25:04.514 --> 01:25:07.235
Are they going to get more restrictive with content and topics?

01:25:07.235 --> 01:25:09.358
Most of them have a dial.

01:25:09.358 --> 01:25:18.204
Like when I use Descript, I go remove a and you know that's it.

01:25:18.204 --> 01:25:19.689
Those are our favorite crotch words and it does a good job of that.

01:25:19.689 --> 01:25:20.811
Now I'm using buzz sprouts thing.

01:25:20.811 --> 01:25:24.247
Where it removes, it doesn't remove the other one, so it's not quite as that.

01:25:24.247 --> 01:25:31.871
But I saw where it could remove the fluff and that's that's a subjective term remove the fluff.

01:25:31.871 --> 01:25:33.715
So I would be careful with that.

01:25:33.715 --> 01:25:47.127
And that's the thing with all AI try it, see how it does, and if it's doing things like cutting your show short, you're like, okay, I guess I'm not going to use that, or maybe I need to do a better prompt or however, that's working, but you know.

01:25:47.287 --> 01:25:48.250
Terms and conditions.

01:25:48.250 --> 01:25:53.106
You should be looking at your host provider's terms and conditions for their AI.

01:25:53.106 --> 01:26:04.149
I mean, they may not they may not say anything in them and still be doing it, but you, you definitely and this is the great, you know, that's the great thing about podcasting is it's open.

01:26:04.149 --> 01:26:10.829
So if you're there and you're being restricted and you can do your own thing, you can do your own hosting.

01:26:10.829 --> 01:26:13.917
You could, today, you could create your own AI.

01:26:15.006 --> 01:26:15.287
That's it.

01:26:15.287 --> 01:26:20.255
Dan's got the best idea ever Do a local podcast about a city on the other side of the world.

01:26:20.255 --> 01:26:22.244
Maybe I should do the Akron podcast.

01:26:22.525 --> 01:26:25.414
You do the Bellevue Nebraska podcast.

01:26:25.765 --> 01:26:27.573
There you go.

01:26:27.573 --> 01:26:33.755
Ralph wants to know is there an AI tool that removes bad content?

01:26:33.755 --> 01:26:35.689
Descript is supposed to.

01:26:35.689 --> 01:26:37.367
I have not tried that feature.

01:26:37.367 --> 01:26:39.912
I like that one up to a union.

01:26:39.912 --> 01:26:43.528
Ray just wants to know can we start over from aroundthelayoutcom?

01:26:44.329 --> 01:26:47.176
Oh sorry he missed it, but that's all right, we recorded it for you.

01:26:47.176 --> 01:26:47.985
Yeah, we recorded it.

01:26:48.166 --> 01:26:49.708
Yeah, give me a couple hours, it'll be up.

01:26:49.708 --> 01:26:52.393
Jim, what's coming up on theaverageguytv?

01:26:53.073 --> 01:26:54.556
Dr Brian Freelander.

01:26:54.556 --> 01:27:03.796
He is a assistive tech specialist in all things assistive tech, and we talked about assistive tech and AI and it was a great conversation around it.

01:27:03.796 --> 01:27:06.471
I think this is one for podcasters.

01:27:06.471 --> 01:27:15.220
We talked a lot about the gadgets the pens, the notebooks, the stuff that's available, but even from an AI perspective I think you might find it interesting.

01:27:15.220 --> 01:27:19.090
It's posted right now homegadgetgeekscom.

01:27:20.192 --> 01:27:31.519
And on the School of Podcasting, episode 1,000, 1,000, 1,000 is coming up where I will be talking about how do you grow your podcast, and I will explain how.

01:27:31.519 --> 01:27:36.632
What is boring and what's not boring, and is it just content or is it?

01:27:36.632 --> 01:27:38.617
Do I need AI or do I need?

01:27:38.617 --> 01:27:39.518
Is it the marketing?

01:27:39.518 --> 01:27:40.460
What's what's the deal?

01:27:40.460 --> 01:27:45.947
And so there are lots, there are analogies o' plenty on this Cause.

01:27:45.947 --> 01:27:52.056
You know, golf seems easy, Bowling seems easy, but there's a lot of things when you swing in a golf club.

01:27:52.056 --> 01:28:03.429
So that will be coming up on Monday and we'll be here next Saturday with another episode of Ask the Podcast Coach and Jim's going to talk about AI, because we're going to talk about it this week and I totally forgot.

01:28:04.149 --> 01:28:05.869
We had 51 at the end of the show.

01:28:05.869 --> 01:28:06.930
Come earlier, friends.

01:28:06.930 --> 01:28:07.690
We started.

01:28:07.690 --> 01:28:11.351
930 Central, 1030 Eastern.

01:28:11.351 --> 01:28:12.131
We'll see you next week.

01:28:12.131 --> 01:28:14.432
We ran out of music.

01:28:14.972 --> 01:28:17.673
Oh no, Now we've got to do it over the whole thing.

01:28:18.354 --> 01:28:20.015
Oh, we're starting over.

01:28:20.015 --> 01:28:21.454
Ask the podcast coach.

01:28:21.454 --> 01:28:25.476
That's it, we'll see you next week, see you guys.