Aug. 9, 2025

Podcast Names That Rank: Turning Searches into Subscribers

Podcast Names That Rank: Turning Searches into Subscribers

Send us feedback/questions via Text Ever wonder if your podcast title is helping or hurting your discoverability? We unpack a fascinating case study of "Booked on Planning" – a podcast about city planning that highlights the tension between creative naming and searchability. As one listener aptly notes: "What are people typing in trying to find your show?" This question alone could transform your approach to podcast branding. Sponsors: PodcastBranding.co - They see you before they hear you ...

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Send us feedback/questions via Text

Ever wonder if your podcast title is helping or hurting your discoverability? We unpack a fascinating case study of "Booked on Planning" – a podcast about city planning that highlights the tension between creative naming and searchability. As one listener aptly notes: "What are people typing in trying to find your show?" This question alone could transform your approach to podcast branding.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com

One Minute Blog
https://shaan.beehiiv.com/p/one-minute-blog-how-to-win-podcasting-in-2025

The Audience Is Listening - Book By Tom Webster
https://geni.us/tomwebsterbook


Speaking opportunities and media appearances represent powerful pathways to podcast growth, but they don't happen by accident. We explore practical strategies for securing these opportunities, including when to consider hiring a publicist and how thorough preparation creates the foundation for authentic, engaging presentations. As one host emphasizes: "When you're overprepared, it allows you to be spontaneous and still be authentic."

For new podcasters pursuing those crucial first 100 downloads, we share actionable guerrilla marketing tactics that don't require massive budgets – from strategic business card placement to creating QR codes for in-person events. Yet we also challenge the metrics-obsessed mindset: "I wanted individuals who get real value out of this...the quality matters more than the quantity."

Perhaps most valuably, we explore what makes content inherently shareable, that elusive qua

Supporter of the Week: Ralph Estep Jr.
Ralph is the host of Grit and Growth Business, Financially Confident Christian, and the Truth Unveiled. Find all of his shows at askralph.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

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BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

00:00 - Welcome and Sponsor Introductions

01:55 - PodcastBranding.co

03:17 - Based On a True Story Podcast

04:27 - Podcast Naming Strategy Discussion

10:30 - Spotify Content Flagging Issues

17:42 - Age Verification for Online Content

22:40 - Getting TV and Speaking Opportunities

32:28 - The Importance of Preparation for Presentations

45:39 - Podcast Growth Strategies and First 100 Downloads

57:11 - Audience Surveys and Understanding Feedback

59:59 - Awesome Supporters

01:00:17 - Join the School of Podcasting

01:00:38 - Try Podpage

01:00:53 - What is Podpage Video

01:01:09 - Home Gadget Geeks

01:01:16 - VidIQ

01:01:42 - Featrured Supporter: Ask Ralph Media

01:02:49 - Say Thanks!

01:20:56 - Podcast Branding and Visual Aesthetics

01:28:46 - Upcoming Shows and Closing Thoughts

WEBVTT

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Ask the Podcast Coach for August 9th 2025.

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Let's get ready to podcast.

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There it is, it's that music.

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That means it's Saturday morning.

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It's time for Ask the Podcast Coach, where you get your podcast questions answered live.

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I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only the very thirsty Jim Collison from theaverageguytv.

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Jim, how's it going, buddy?

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Greetings, dave.

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Happy Saturday morning to you.

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Listen, there's nothing like a Saturday morning being awoken, awaken awaken, I think, is the right word At like 5 o'clock, 5 am, by tornado sirens.

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Oh, so that's been my day so far, like mom used to make.

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Yeah, oh man.

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Anyway, it's great to be here.

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Weather has passed, everything is safe, battery backup in place, we're ready to do.

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Ask the Podcast Coach, let's do it.

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But the other thing is, even when those are done, it's not like okay, well, I'll just fall right back to sleep, because you get up in a panic.

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I'm like, yeah, you hear the sirens.

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And then I'm like, well, I'm up, I might as well produce, might as well go down and produce the podcast.

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So I got it done.

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I was done by like 630.

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Then you're like, what do I do?

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So I did some wiring.

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Of course that's what I did as one does.

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Well, I was sleeping.

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You can turn off the breakers.

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Nobody notices.

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It's all fine.

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That's a good point.

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It was a good time anyways.

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Excellent.

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Well, I'm going to need this today.

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Yeah, I'm going to say that's it, I'm going to need this.

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And that coffee pour is brought to you by our good friend, mark over at podcastbrandingco.

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The beautiful thing about Mark is, besides the fact that he is an award-winning graphic artist and he's been podcasting quite a long time is the fact that you're going to get one-on-one service.

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He's going to sit down with you and figure out hey, what's your podcast about?

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If you've got an episode, he's going to go listen to it.

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He's going to do the work that sets him apart, because he's the marketing genius, not you.

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You're the podcast genius and you know your stuff, and so Mark can sit down with you.

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And it's not just artwork that he does.

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He can do your whole website.

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If you're doing a lead magnet, he can do the PDF.

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Are you doing a talk at podcast Movement?

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He could probably help you with your slides.

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Anything that is audience-facing, mark is the guy you want to talk to.

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Well, where is Mark?

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That again, of course, is over at podcastbrandingco.

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And again, anything you need to look good, mark is the place to go.

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Cappuccino hold the phone look good.

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Mark is the place to go.

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I'm surprised we never got flagged for that music.

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I mean it's royalty free, but it's still.

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I'm like we'll talk about that later.

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I got flagged for some stuff.

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Oh, a big thanks to our good friend, dan LeFebvre, who has not been flagged over there, based on a true story podcast, on a true story podcast dot com this week, trail of Vengeance.

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If you haven't seen that yet, rob Hillard is the guest.

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Check it out today.

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Last week I mentioned he, I think I mentioned this.

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He had Dragon last week.

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So, bruce Lee, so if you're into that, you want to check it out.

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You should check it out today, based on a true story.

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Podcastcom and dan, as always, thanks for your sponsorship.

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But uh, let's, let's play a fun game, jim.

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Um, the name of the show is booked on planning.

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What is the show about?

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well, I would think it'd be like project management things or maybe vacation planning stuff, something along those lines.

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I don't know.

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Am I close?

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No, this is why I told them I go.

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You might want to add a tagline, because for the record, I said the same thing.

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I'm like to-do lists and things like that.

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It says I'm the co-host of Booked on Planning podcast and we're funded through the Nebraska chapter of APA, which is Professional Planners Organization, which is weird, because you would think that would be PPO, not APA.

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But OK, just call me a stickler.

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Well.

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Auditor of Public Accounts, APA.

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Is that the right?

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Maybe that's it.

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Auditor of Public.

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Accounts OK, Auditor of public accounts.

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Okay, it says through this connection, we're applying for a grant to fund activities to help expand our reach, which has had steady but small growth.

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Over three and a half years we've been hosting On our show.

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We interview authors related to cities, design, planning, preservation, environmental issues, et cetera.

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And that's when I was like, if it's about city planning, you might want to add the word I don't know city planning to your name, Cause I would not have guessed that from booked on planning.

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Um, and it says and it says uh, what else are?

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We were thinking of trying to fund attendance to present table at design related conferences.

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That would be a great thing.

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Do some Buzzsprout ads this was in a Buzzsprout group Apply for South by Southwest?

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And then they ask are there other ideas that come to mind to grow your audience with a small grant or even free ways to do so?

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But to me, I think, like I, just a new member of the School of Podcasting, does a tiny boy I had it and I lost it.

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It's something it's not farming, but when it's when you it will come to me in a minute, but anyway she goes to a farmer's market where she sells her homemade, like goat soap and all sorts of things that they make there on the farm, probably sell some eggs while they're at it and all sorts of things that they make there on the farm probably sell some eggs while they're at it.

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And so I said, well, when you go to these things, do you have some sort of little sign that you could make it?

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You know, you print out an 8 1⁄2 by 11 that says check out our podcast with a QR code and she goes, oh, absolutely.

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And I was like, well, that's good, so anytime you can again, atinyhomesteadcom is the name of the show, and so anytime you're looking for an easy way, it really does boil down to who is your audience, when are they?

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Go there and, you know, make friends.

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I don't think the title is as important in the niche as I mean you're.

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We both struggled to find it, but once for for folks listening to this, I mean this is a podcast all about city planning and I you know.

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Okay, I'm not, I'm not trying to downplay and just kind of say, like boy, that's a, that's a pretty deep niche of yeah, going in right, and so the, the title, you know, um, the planning title, so speak.

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I don't know if it's as important booked on planning, his name of it Don't know.

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Because you're going to have to reach your audience one by one through contacts and referrals and some of the you know chances are.

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In a scenario like this, you could do advertising.

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I'm I'm not sure you you're gonna find that many people that way.

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This would be a podcast where you'd go to conferences, you would, you would work your connections around the country.

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You'd find other city planners I think that's that's really their, what they're talking about there.

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So you could get away with a pretty niche title and it's not gonna.

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I don't know if it's gonna matter as much.

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I'm not disagreeing with you, by the way.

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I think it could be.

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You know, I might've said booked on city planning because that's probably and maybe not, maybe not, you know, but I think they get away with it because it's in the niche.

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It's like those really catchy or cute titles that people that make no sense.

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It's like an inside joke.

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You know, for the niche, you can.

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You know, you can kind of kind of.

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You know why I think about our friends over there at critical role, who you know, you don't.

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You don't know what that is.

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It's still giantly popular because it's catchy to the niche and they, once they started getting out there, of course I mean they're voice actors, they have a lot of contacts, so they were already juiced before they got started.

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I'm not sure the title would have if they would have added D&D or role playing or any of that stuff in there.

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I'm not sure that would have mattered either.

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So I don't know.

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I always look at it.

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What are people typing in trying?

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to find your show.

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You know, it's like the guy that names this show Inside the Dugout and then wonders why nobody you know is finding a show.

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When they type in baseball, I'm like because baseball is nowhere in your title, in any of your episode titles.

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Like you got a little too cute.

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So Tom has a great idea Just put a QR code on every egg and I'm sure that's possible.

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I've seen where there's one company, eb Mike does.

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That stand for Easy Break.

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I always wonder what it is, but there's some egg brand here in Ohio that they have little EB on every single egg, which is always interesting.

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Yeah, I have permission from the band King's X.

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I have permission from the band King's X, permission from the songwriter and I got.

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They don't know that well.

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And I chopped the song if you Go Tell Someone is the name of the song and I chopped it to bits and I said can I play that?

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And they're like yeah, that's fine.

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And I was like 99% sure that when they put out that album they weren't on a label anymore.

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They put it out themselves.

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Well, apparently a label has bought that album or something has changed.

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And I got a thing on Spotify saying hey, we have flagged three episodes and I'm like three, there should be about 300 that used that song and it said do you have uh permission?

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and the option was you clicked on the drop down and it was like permission from label and I was like, oh, it's the only option I got.

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I'm going to say I have one of those and so far nothing else has happened.

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Yeah, but uh how?

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when was that?

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was this week that was, I think, last week, something like that it may take a while for all yeah.

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YouTube is pretty fast about that.

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Like, they have a pretty fast process.

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You get a form, you get to copy and paste some things into that form, that kind of prove.

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This was a while ago Maybe it's changed, but that was a pretty efficient process and then you get back to it it's Spotify, okay, so process.

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And then you get.

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You get back to it it's spotify, okay, so I don't.

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I don't use spotify, but do they have?

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If that happens, do they have a weird monetization thing that happens, like on youtube, where they stop your stop.

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you're not allowed to monetize anymore I know, if you're a big shot, smarty pants, and you have bazillions of downloads, they do have an advertising, some sort of leg that you can get involved with, of which I'm not using, but I'm not really.

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I mean worst case scenario.

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I just removed my show from Spotify.

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I'm like that's okay, it's for the school of podcasting, for whatever reason.

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It is a small percentage on Spotify.

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I get a lot of Apple and Overcast and Pocket Casts, but not a huge amount on Spotify, so that's fun.

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Mark says that on his show, practicalpreppinginfo, we use some of Krista.

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Krista is his wife and co-host Her original music.

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She owns the copyright and yet I keep expecting to get flagged.

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That's it.

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You don't want to make her upset.

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She's going to make you pay for the music for your show.

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And then Danny Brown from Captivate Spotify flags off.

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And yes, they do.

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They're looking to move creators to Spotify for artists if they feel podcasts are using music too much.

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Yeah, there was a thing, did you see?

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The?

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It's my favorite thing ever, because you know me, I love words, and YouTube, on YouTube's channel, put a thing out that you can now swear in the first seven seconds of your video, but you can't.

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Oh, I forget what they called the F word.

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It wasn't like major swearing or it might have been strong swearing and the guy actually said you need to pick your carefully.

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And it was just the weirdest sentence ever to just go Well when it comes to the word.

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Oh wait, I need this.

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When it comes to the word, you know you need to pick your carefully and I was like what?

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So it was, and he just said it so deadpan and uh, it was.

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When you log into YouTube in your studio, there's usually a channel there from YouTube, there's usually a channel there from YouTube, and so they're like you can say you can say hole, and you can say you know that name that rhymes with which.

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Those are fine swear words.

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They're not upper level, you know.

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You know preeminent, it's my favorite is George Carlin.

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He said that you know you save that word to the end of the argument.

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It's like, hey, man, and the horse you rode in on.

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So it was just weird to have YouTube say and I guess it has to do with advertising, because of course everything comes back to advertising, everything comes back to advertising and I just thought it was odd that like, ok, I'll sponsor your show if you say this one, whatever insert, but if you drop the F word, yeah exactly, danny says well, buggery out, right?

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You know they stay in there.

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They even YouTube says in their, in their guidelines they say we may allow vulgar language when the primary purpose is educational, documentary, scientific or artistic and it isn't gratuitous right.

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Right, that's it, there's another fun word, yeah, and you're like so it's still a judgment call.

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I mean, this is lawyer, speak for judgment call.

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Like we can make that decision on what it is right, for example, the title of a song with a curse word or a song that contains large amounts of profanity.

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Remember that giving context in the content, title and description will help us and your viewers determine the primary purpose of the video.

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So, like they've definitely left the door open for judgment in this scenario, I listen to a bunch of podcasts and they're cursing like sailors.

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Then there are big podcasters in there.

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I don't think they're monetizing, I don't know, because I block all the ads, but the yeah, I mean it's kind of a, they kind of leave it open.

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Yeah, see, I just get worried because for me, especially the F word, that is, that's a sacred word that I do say for the end of the argument and I don't want to see it watered down to where, like there's a you know second grader just dropping F bombs left and right and I'm like no, no, no, that one needs to have you know, because otherwise how are you going to know if somebody is really upset.

00:15:03.785 --> 00:15:07.315
Like we're going to have to come up with a whole new set of swear words.

00:15:07.315 --> 00:15:10.081
Where going is now like he said going.

00:15:10.280 --> 00:15:16.142
I can't believe he said going, you know, or whatever you know Well and let's remember, they're not taking you down for this.

00:15:25.971 --> 00:15:26.311
They're their age.

00:15:26.311 --> 00:15:31.841
They're putting the age, they're slapping the age restriction on you, which now requires that person to sign in and verify their age if they're going to watch your content.

00:15:31.841 --> 00:15:35.669
Well, the other fun thing speaking of, did you hear that Europe is now going to age verify?

00:15:35.669 --> 00:15:41.557
So, spotify, I think it was YouTube as well they finally deemed that YouTube was a social network.

00:15:41.557 --> 00:15:43.725
I think it was YouTube as well.

00:15:43.725 --> 00:15:45.409
They finally deemed that YouTube was a social network.

00:15:51.049 --> 00:15:53.813
And if you're under 16, you're not, I don't know how, if you're just banned, which is kind of good.

00:15:53.813 --> 00:15:54.414
But I'm like, have you seen?

00:15:54.414 --> 00:15:55.817
Like I remember we put some sort of.

00:15:55.817 --> 00:16:13.101
When I was married, we put some sort of restriction thing that was supposed to restrict their time, I think the time thing, nope, whatever it was, it was like playing whack-a-mole, because you're going up against, you know, a 12-year-old and we're like, okay, we want to, you know, block his access to certain things.

00:16:13.101 --> 00:16:16.619
And what was funny is we installed it and we turned it on.

00:16:16.619 --> 00:16:27.212
Like we logged in as him went to Google and typed in boobs and just got boobs all over the place, and we're like, well, this is clearly not working, because if I'm 12 years old, the first thing I'm going to Google when I get on a computer.

00:16:27.312 --> 00:16:28.736
Yeah, so.

00:16:28.736 --> 00:16:37.572
So my whole thing is a I guess you have to put personal information in to prove that you are over 16 or whatever.

00:16:37.572 --> 00:16:42.995
And I'm like, oh good, cause you know that's not going to get hacked and used in nefarious ways.

00:16:42.995 --> 00:17:03.227
And also, what if your audience is 16 and under, like not so much for kids, but like you know it's pull my finger jokes and all sorts of you know you're talking about K-pop or whatever Like you could lose a chunk of your audience because this, so I'll be interested to see.

00:17:08.170 --> 00:17:15.219
The other one is I was listening to James Cridlin and it was something ridiculous like 0.8, like a new release or a new podcast.

00:17:15.219 --> 00:17:16.182
How many are?

00:17:16.182 --> 00:17:21.321
A lot of podcasts get released every single day, like a lot, like a ton.

00:17:21.321 --> 00:17:23.275
So how are you going to police this?

00:17:23.275 --> 00:17:24.459
Who's going to go?

00:17:24.459 --> 00:17:27.433
Hey, wait a minute, you're not 17.

00:17:27.734 --> 00:17:40.801
So it sounds, on one hand, I'm like I kind of applaud because I really think social media is is not good for kids, but on the other hand, I don't know.

00:17:40.801 --> 00:17:50.436
So I kind of go yay, but I also, when you look at the actual what it would take to pull that off, I'm like I think the genie's out of the bottle.

00:17:50.436 --> 00:17:53.715
On this one, I'm like I don't think that in every.

00:17:53.715 --> 00:17:58.798
I mean, I was at a birthday party last night and the little kids are, I don't know, six or seven.

00:17:58.798 --> 00:18:00.675
And how do you keep them?

00:18:00.675 --> 00:18:10.695
You know, know, still, while we're all sitting around talking like adults, you just stick a screen in their face and I was like, yeah, okay, all right, couldn't give them a toy or something to play with, but that is, it's a toy.

00:18:10.695 --> 00:18:11.538
So.

00:18:11.538 --> 00:18:15.776
But those are two stories in the news that I was like, well, that's interesting.

00:18:16.176 --> 00:18:26.679
So jim will have to clean up our act and not say, you know, uh, every 10 seconds I know, I think I can count on one hand the number of times a curse word has made it into the show.

00:18:26.679 --> 00:18:27.893
It is not.

00:18:27.893 --> 00:18:28.997
This is not one of them.

00:18:29.690 --> 00:18:32.480
Yeah, so we do have a question from Ralph, and this is a good one.

00:18:32.480 --> 00:18:39.096
We brought this up at the School of Podcasting because I realized kind of sometimes what Ralph is looking for.

00:18:39.096 --> 00:18:40.855
Is this more name recognition?

00:18:40.855 --> 00:18:45.821
And he says I want to get speaking gigs and guest appearance spots on TVs and other things.

00:18:45.821 --> 00:18:47.896
How would one go about doing that?

00:18:47.896 --> 00:18:49.338
Would you hire a PR firm?

00:18:49.338 --> 00:18:50.849
And that's what I asked.

00:18:50.849 --> 00:18:57.355
I was like, does anybody know either, a somebody who coaches people on how to get on TV?

00:18:57.355 --> 00:18:59.877
Because that is not, I mean, I.

00:19:00.518 --> 00:19:08.964
The only time I've been on TV was through, again, podcasts to relationships, and relationships lead to opportunities.

00:19:08.964 --> 00:19:18.073
So I know Matt Rafferty, who does the author inside you, who also happens to work at Channel 8.

00:19:18.073 --> 00:19:19.777
And what was interesting is he got me on TV on Channel 3.

00:19:19.777 --> 00:19:25.835
So, you know, birds of a feather flock together and they were looking for a podcast guy and Matt's like I got the guy.

00:19:25.835 --> 00:19:36.429
So that's how I got on TV, but I don't know if there is a you know kind of uh you know, yeah, there are there, there are, there, are.

00:19:36.449 --> 00:19:39.252
You know, you'd get an agent of some sort right now.

00:19:39.252 --> 00:19:43.759
You, you know, you sit, you hear, think of a television, you know an actor.

00:19:43.759 --> 00:19:46.403
Well, that may be, that may be one of those.

00:19:46.403 --> 00:19:59.042
They have all the inside um knowledge and people to get the right connections, like in your case, where a tv station will reach out to the who they know in that space and say, hey, can you get me a podcaster?

00:19:59.042 --> 00:20:03.436
And then that person and their network would find them and provide them.

00:20:03.477 --> 00:20:04.539
Right, you've got to be ready to do it.

00:20:04.539 --> 00:20:06.116
You've got to be ready to do it on the drop of a dime.

00:20:06.116 --> 00:20:09.179
You've got to be good.

00:20:09.179 --> 00:20:10.782
You can't mess it up the first time.

00:20:10.782 --> 00:20:12.252
Right, you've got to be ready.

00:20:12.252 --> 00:20:13.377
Some of those kinds of things.

00:20:15.371 --> 00:20:17.739
Listen, in the space, I podcast with coaches.

00:20:17.739 --> 00:20:37.971
Right, every coach writes a book and you, right, every coach writes a book.

00:20:37.971 --> 00:20:38.211
And you can.

00:20:38.211 --> 00:20:40.771
You know you've written books, dave, but you've self published them and that's a lot of work and it's really hard.

00:20:40.771 --> 00:20:52.398
If you want to, if you want your book to go somewhere, you got to, in that case that book will open some doors to do some things for podcasts and beyond things and keynote speaking, that whole circuit, right, I mean it's as much work.

00:20:52.398 --> 00:20:54.881
I know lots of people on the circuit.

00:20:54.881 --> 00:20:59.443
I know it's as much work to get in and be on the circuit.

00:20:59.503 --> 00:21:00.223
And then you've got to.

00:21:00.223 --> 00:21:01.125
You got to keep it up.

00:21:01.125 --> 00:21:04.846
You can't ever, you can't ever take a break Like the second.

00:21:04.846 --> 00:21:05.426
You take a break.

00:21:05.426 --> 00:21:14.201
People forget your name and so you're constantly working at this, you, and then whoever's representing you or whoever you're working with.

00:21:14.201 --> 00:21:14.965
So you got to find I don't have names.

00:21:14.965 --> 00:21:21.781
You got to find somebody you trust, got to reach out in that space, find who's represented someone in this way and been successful with it.

00:21:21.781 --> 00:21:26.720
Plenty, let's like, in the podcast place, plenty of podcast gurus who've never even had a podcast.

00:21:26.720 --> 00:21:28.512
So you got to be careful about that.

00:21:29.013 --> 00:21:30.156
But I think it drives me nuts.

00:21:31.219 --> 00:21:32.362
No, it is what it is.

00:21:32.362 --> 00:21:35.678
I mean, it's just, it's just the nature, that's the nature of the beast.

00:21:35.678 --> 00:21:37.317
But there are folks who represent.

00:21:37.317 --> 00:21:45.573
So you know, those are some avenues.

00:21:45.573 --> 00:21:46.758
Folks Pay somebody who knows people who can do that.

00:21:46.758 --> 00:21:49.990
In most cases we don't know television people, right, so we can't.

00:21:49.990 --> 00:21:55.276
But for someone who represents a bunch of people, that's their job to get you in, you're going to pay them to do that.

00:21:55.276 --> 00:21:57.979
Yeah, I'd find an agent for sure.

00:21:58.009 --> 00:22:02.362
Yeah, mark says, go directly to the show producers, especially local shows.

00:22:02.362 --> 00:22:06.657
That would be definitely, you know, definitely going right to the source.

00:22:06.657 --> 00:22:08.122
You never know.

00:22:08.122 --> 00:22:11.419
The fun part of that is you don't know how they want to be.

00:22:11.419 --> 00:22:23.560
That's where, like when you said, when you know somebody who knows what they want, like I know on Monday's show I interviewed Justin Moore for this week and when I go, hey.

00:22:23.921 --> 00:22:26.585
I love whatever the name of this is.

00:22:26.585 --> 00:22:28.950
Oh, a walla water bottles.

00:22:28.950 --> 00:22:37.979
And I take a picture of myself going I love your stuff, like that sounds like a good idea and send it to them and in reality, no, they don't care.

00:22:37.979 --> 00:22:40.038
I mean, they kind of care, but they don't really care.

00:22:40.038 --> 00:22:53.551
There's because Justin worked with all sorts of advertisers and brands and he's like, yeah, that's because it sounds good, you know, but that's not really how they want to be contacted, you know.

00:22:53.551 --> 00:23:03.978
So that's where, when you deal with someone, you know, jeff says Jeff, see, I've been told agents aren't worth it, but getting inside speaking bureaus are worth it.

00:23:03.978 --> 00:23:07.779
Yeah, I think I'm part of eSpeakerscom.

00:23:07.779 --> 00:23:11.256
I forget how much it is.

00:23:11.256 --> 00:23:18.034
There are a few of those, so we'll see, but it is one of those things.

00:23:18.034 --> 00:23:19.338
Here we go, tom would know.

00:23:20.230 --> 00:23:20.973
Author of the book.

00:23:20.973 --> 00:23:22.239
The author is listening.

00:23:22.239 --> 00:23:23.039
The author the audience is listening.

00:23:23.039 --> 00:23:23.789
The author the audience is listening.

00:23:23.789 --> 00:23:28.693
Do I not have my copy on my desk, paul?

00:23:28.693 --> 00:23:30.359
What's wrong with my brain today?

00:23:30.470 --> 00:23:34.040
Tom, I hold up your book on a daily basis to people.

00:23:34.040 --> 00:23:39.561
A publicist is what you're looking for, he says, but you pay for what you get.

00:23:39.561 --> 00:23:41.099
Yeah, there's that whole like do you know anybody that you get?

00:23:41.099 --> 00:23:43.814
Yeah, there's that whole like do you know anybody that does it for free?

00:23:43.814 --> 00:23:45.419
Yeah, that's no, that's not a thing.

00:23:45.419 --> 00:23:49.250
So, uh, help a reporter out might be a source.

00:23:49.250 --> 00:23:50.354
Yep, that's still around.

00:23:50.354 --> 00:24:00.673
Um, I got mentioned in the orange County register, which is a newspaper out in California, and it was like a sentence and a half, but that's enough to you know.

00:24:00.673 --> 00:24:05.060
Grab their logo and put it on your website, as mentioned on the Orange County Register.

00:24:05.060 --> 00:24:16.656
Or you could just make up a name for a newspaper you know, the Evening Gazette or you know, and for those of you that are younger, newspapers are these things that people used to read.

00:24:16.656 --> 00:24:23.082
They were delivered to your house and you could take silly putty and roll it on the newspaper.

00:24:23.082 --> 00:24:24.575
And do you remember doing that?

00:24:24.736 --> 00:24:27.173
Yes, especially the comics.

00:24:27.173 --> 00:24:28.396
Right, the comics were the best.

00:24:28.758 --> 00:24:29.420
That was the best.

00:24:29.420 --> 00:24:30.614
I'm going to roll over.

00:24:30.614 --> 00:24:37.932
Beatle Bailey, Do you have any idea of how to find the best one, or how to even search for one Without sounding snarky?

00:24:39.134 --> 00:24:55.381
perplexity, Google, you know you might, I would ask, I'd ask people who are in that space, people who are being successful this way and saying hey, can you, would you introduce me to your publicist?

00:24:55.381 --> 00:24:56.490
Or I know Larry Red Hat.

00:24:56.490 --> 00:24:56.932
Larry man, what is?

00:24:56.951 --> 00:24:57.394
Larry's last name?

00:24:57.394 --> 00:24:57.673
I can see him.

00:24:57.673 --> 00:25:00.602
He's got black glasses and a big red hat Red Hat Larry man.

00:25:00.602 --> 00:25:01.724
What is Larry's last name?

00:25:01.724 --> 00:25:02.586
I can see him.

00:25:02.586 --> 00:25:07.442
He's got black glasses and a big red hat Red Hat Media Larry.

00:25:07.442 --> 00:25:12.000
Anyway, he's got a guy or a woman, I don't know what it is.

00:25:12.000 --> 00:25:18.496
He has some sort of speaker person that goes out and gets him gigs and he talks about AI which, as you imagine right now, you know soon coming to Frosted Flakes, now with AI.

00:25:18.496 --> 00:25:23.089
So, as you imagine right now, you know soon coming to Frosted Flakes, not with AI.

00:25:23.089 --> 00:25:28.260
So that guy and he's been on Larry would be a good guy at redhatmediacom.

00:25:28.260 --> 00:25:29.222
I'm going to guess.

00:25:29.222 --> 00:25:33.361
Why can I not remember Redhatmedia?

00:25:33.361 --> 00:25:35.258
I'm almost positive that's his website.

00:25:35.630 --> 00:25:38.239
I'd email Pat Flynn to see who he's using.

00:25:38.239 --> 00:25:41.493
Pat's a pretty good guy and pretty responsive to some of those kinds of things.

00:25:41.493 --> 00:25:45.097
Let's see what he, what he um what he thinks.

00:25:45.318 --> 00:25:46.119
Larry Roberts.

00:25:46.119 --> 00:25:58.070
There we go, um, red Hat Media, larryrobertscom, and he is.

00:25:58.070 --> 00:26:00.295
He is now kind of what you're talking about, ralph.

00:26:00.295 --> 00:26:01.998
When they need an AI guy on the local news, they go to Larry and he's.

00:26:01.998 --> 00:26:03.680
I see him on, um, the.

00:26:03.680 --> 00:26:13.451
In fact, if you go to Larry Robertscom uh, which is good on you uh, davidjacksoncom, the guy has basically told me he's going to get a restraining order.

00:26:13.451 --> 00:26:16.641
If I ask him to sell his domain again, he's like please quit asking me.

00:26:16.641 --> 00:26:17.633
And there's nothing on it.

00:26:17.633 --> 00:26:18.414
That's what bugs me.

00:26:18.414 --> 00:26:23.750
I'd be fine If he had a nice website nothing on it.

00:26:23.750 --> 00:26:24.090
Um, what bugs me?

00:26:24.090 --> 00:26:25.153
I'd be fine if he had a nice website nothing on it.

00:26:25.153 --> 00:26:26.036
So I would reach out to Larry.

00:26:26.036 --> 00:26:26.676
Larry's a really good guy.

00:26:26.676 --> 00:26:27.960
He's a talker, just so you know.

00:26:27.960 --> 00:26:33.737
He's, you know, as are most podcasters, but I see him doing.

00:26:33.737 --> 00:26:40.673
What I think is what you're trying to do, and it's not as easy as it looks, you know.

00:26:40.755 --> 00:26:56.760
but if you start now and start planting some seeds, then, uh, you know, you'll get some I just I just googled agents and publicists in omaha and again started giving me a list of breaking down who's available and um what they do.

00:26:56.760 --> 00:27:04.222
And then, of course, you like anything, you're just gonna have to check them out and see what you know, see what they've done, look for references, some of those kinds of things.

00:27:05.285 --> 00:27:12.721
Yeah, I know, being on TV was weird because they pre-interview you and they're like, okay, yep, you're going to come on.

00:27:12.721 --> 00:27:18.256
Here are the four questions we're going to ask you, and we have to keep it under four minutes.

00:27:18.957 --> 00:27:19.457
And what was?

00:27:19.637 --> 00:27:22.721
weird, was I?

00:27:22.721 --> 00:27:24.625
So you really have to practice.

00:27:24.625 --> 00:27:29.201
Like, I didn't want to memorize it, but I kind of had to almost memorize it.

00:27:29.201 --> 00:27:39.473
And I remember, as I'm driving up to Cleveland, that I couldn't do the same answer, exactly the same, because I'm, dave, right, I'm going to go ADD on you.

00:27:39.473 --> 00:27:45.654
And so I had to just tell myself all right, this is not going to be perfect, like it's just, let's.

00:27:45.654 --> 00:27:52.859
Just, let's be okay with the fact that I'm probably going to botch this a little bit, but do your best and don't stress out over this.

00:27:52.859 --> 00:28:00.380
And I I think I meant to say magazine and said newspaper or something or whatever it was, but it wasn't the answer that I'd planned.

00:28:00.380 --> 00:28:07.990
And so in my brain I just went okay, the pressure's off, you don't have to be perfect, you've already blown it and I was fine for the rest of it.

00:28:07.990 --> 00:28:11.583
But it was just one of those where I was just.

00:28:12.204 --> 00:28:24.086
You know, it was the first time I'd been on TV Golden Opportunities, it's one of those Sunday morning shows at like 1030 that you're like, wow, I've been on TV and the only person that saw you was like your dentist.

00:28:24.086 --> 00:28:26.450
That just happened to be up on a Sunday morning.

00:28:26.450 --> 00:28:28.096
He's like were you on TV last week?

00:28:28.096 --> 00:28:30.458
I'm like, actually I was, because I thought that was you.

00:28:30.458 --> 00:28:34.173
So likewise, it's a lot of this.

00:28:34.173 --> 00:28:47.606
Is it just looks good because John Lee Dumas back in the day was mentioned in Time magazine as like one of the top 100 whatever things list right?

00:28:47.911 --> 00:28:49.775
Most handsome guys ever, I think.

00:28:49.816 --> 00:28:56.135
Right Influential, I don't know what was going on and he said that he goes.

00:28:56.135 --> 00:28:57.118
That moved the needle.

00:28:57.118 --> 00:29:00.278
Zero, like, yeah, he goes, it came out and he goes.

00:29:00.278 --> 00:29:04.700
And then I appeared on Pat Flynn show and he goes, and that moved the needle.

00:29:04.700 --> 00:29:19.589
So again, sometimes it's not about having the biggest audience, it's about having the right audience and in the case of Time Magazine, maybe not a lot of solopreneurs reading Time, I don't know, but a lot of them were when they're going to Pat Flynn.

00:29:19.589 --> 00:29:25.719
So he was on the right audience for the right people, kind of thing, and, uh, that that moved the needle.

00:29:25.719 --> 00:29:28.462
So keep that in mind as well.

00:29:28.462 --> 00:29:34.523
Um, I got one rich graham gave us a question that I'll, oh hold on.

00:29:34.605 --> 00:30:11.111
Tom webster says oh yeah, being able to speak in sound bites is key to getting back back, to ask back for sure and having, I think, having things a well practiced in the way you say them like it's super helpful, especially in areas like radio and tv, where you you have the pressures on you gotta say something, um, in a short period of time, and there are in your space, you being what you do in your space, there are ways that you can say things that are are compact and efficient and yet practiced and timed.

00:30:11.111 --> 00:30:13.336
Right, you kind of need to be a little funny too.

00:30:13.336 --> 00:30:16.173
You need to be interesting and funny, right, the people like that.

00:30:16.173 --> 00:30:31.856
And so I have found, as I speak at these various events and such, the more I can lean on, some of my practiced content doesn't feel practice because I can say it in a way that comes across natural, that has natural timing to it and some jokes.

00:30:31.856 --> 00:30:34.522
I know, in certain things, the way I say them.

00:30:34.522 --> 00:30:41.796
You know I do four or five of these presentations every week now for what I do, and yeah, and you, you, it's the same speech each time.

00:30:41.796 --> 00:30:53.363
It's done differently, but I know how the I know how these, these concepts are going to land with people and so you have I mean, listen, standup comedians don't make it up every time they get up there.

00:30:53.423 --> 00:30:54.105
Why should you?

00:30:54.105 --> 00:30:57.213
You should have your pitch practice.

00:30:57.213 --> 00:30:59.657
You should have your content nailed.

00:30:59.657 --> 00:31:05.775
You should be able to go into a place and they say talk to me, we got four minutes, we're going to talk about this.

00:31:05.775 --> 00:31:09.200
Your brain should say, okay, I got four minutes, I got two things.

00:31:09.200 --> 00:31:11.999
I'm going to tell these jokes and this is how this is going to work.

00:31:11.999 --> 00:31:17.422
Right, and you go in and it sounds good because you've practiced it, and I just can't.

00:31:18.362 --> 00:31:24.265
Newer podcasters or folks that are wanting to do media stuff or folks want to be on front all the time think they can wing this stuff.

00:31:24.265 --> 00:31:25.184
I just wing it.

00:31:25.184 --> 00:31:27.925
No, no, you practice it.

00:31:27.925 --> 00:31:29.307
Right, you get good at it.

00:31:29.307 --> 00:31:32.288
You have, you have some things nailed down.

00:31:32.288 --> 00:31:37.741
It's just like when these comedians go on the you know the late night talk shows, right, that's none of that.

00:31:37.741 --> 00:31:38.945
None of that is natural.

00:31:38.945 --> 00:31:40.130
It's all planned.

00:31:40.130 --> 00:31:41.016
Right, it's all.

00:31:41.479 --> 00:31:45.699
Craig ferguson, maybe one exception, because he would rip, he would tear up the card and throw it away.

00:31:45.699 --> 00:31:51.058
He didn't care, but but um, most of the time they're like okay, I'm gonna tell this joke?

00:31:51.058 --> 00:31:53.990
I want you to ask me this question because I'm gonna.

00:31:53.990 --> 00:31:56.696
I'm gonna tell this joke, right, it's all, it's all rehearsed.

00:31:56.696 --> 00:32:01.778
So make sure you have your pitch and not just a pitch.

00:32:01.778 --> 00:32:10.602
But I think you got to have a bunch of pitches ready to go, or a bunch of things that you've said, that you've practiced and you know the delivery, you know how to get there, you know how to land it.

00:32:10.602 --> 00:32:15.623
That's what makes you interesting to people and that's what gets you invited back when you know your stuff.

00:32:15.623 --> 00:32:22.721
If you get there and it's a bunch of stumbling around, no, yeah, yeah, probably not going to get invited back.

00:32:22.840 --> 00:32:26.198
Yeah, jeff C says I've been practicing my talk at CX for two months.

00:32:26.198 --> 00:32:37.259
I will probably do my presentation at podcast movement about 30 to 40 times this week, and it's not to memorize it what I have found.

00:32:37.259 --> 00:32:45.096
All I want to do is get to the point where I know what the next slide is and then and then I time it because I never want to be that guy that runs over.

00:32:45.096 --> 00:32:46.960
But I have for me.

00:32:46.960 --> 00:32:51.382
I have found after about 20, my brain goes oh you know it'd be a good joke here.

00:32:51.382 --> 00:32:52.487
Oh, you know it would be.

00:32:52.487 --> 00:32:53.852
This is a good story to fit here.

00:32:53.852 --> 00:32:55.153
This is and all it's like.

00:32:55.153 --> 00:32:56.477
I've got the basement built.

00:32:56.477 --> 00:32:59.983
This is the seven things that make you do blah, blah, blah.

00:32:59.983 --> 00:33:05.153
Then it's like how do I make this entertaining and fun and stand out and blah, blah, blah.

00:33:05.153 --> 00:33:07.880
So, um, yeah, tom says winging it.

00:33:07.880 --> 00:33:11.515
Um is, uh, a disrespect to the audience.

00:33:11.515 --> 00:33:13.181
It isn't authentic.

00:33:13.181 --> 00:33:15.628
Yeah, exactly Hashtag, cranky old man.

00:33:15.669 --> 00:33:24.076
Yeah, that's uh, that's not good Um well, listen, I've, I've, I've been around a lot of folks who do a lot of presentations, right, and I've gotten.

00:33:24.076 --> 00:33:27.549
The first time I've heard him, you know you're like, oh, that was amazing.

00:33:27.549 --> 00:33:34.104
I mean, that sounded like it was so authentic and so like they were there in the moment and so like.

00:33:34.104 --> 00:33:40.178
And then a couple of weeks later I might've heard him again Like I was so like, oh, I want to hear this guy again.

00:33:40.178 --> 00:33:40.798
This is going to be great.

00:33:40.798 --> 00:33:44.805
And you go the second time and you realize it's exactly the same thing.

00:33:44.805 --> 00:33:52.849
I mean, exactly Jokes come at the same spot, they're said the same way, right, but the presentation is so good, it feels natural.

00:33:52.849 --> 00:33:59.624
I think when you're overprepared, it allows you to be spontaneous and it still be authentic and complete.

00:33:59.624 --> 00:34:06.076
Be authentic and complete, and so you just gotta I think you just gotta get it.

00:34:06.076 --> 00:34:13.581
The more you do it and the more you practice and the more you have some of these things down, uh, when you go to do them, the better they, the better they are, Uh, and I think people are more comfortable with it.

00:34:13.989 --> 00:34:24.353
Dave, you've been, you've been in a session, I'm sure, in one of these conferences where you know the speaker is either so nervous it's incapacitating them in some regard.

00:34:24.353 --> 00:34:25.994
Or they weren't ready.

00:34:25.994 --> 00:34:33.860
And you know in the first five minutes like they're not ready for this and you feel embarrassed for them.

00:34:33.860 --> 00:34:37.443
And then you stop listening because you're worried about them.

00:34:37.443 --> 00:34:40.545
All of a sudden you take on their emotion.

00:34:40.545 --> 00:34:47.418
You're like, oh my gosh, they came, there's 400 people in this room and they're not ready and you're embarrassed for them, right.

00:34:47.418 --> 00:34:53.581
And then you don't hear a word they say, because the whole time you're worried about the things they're going to say.

00:34:53.581 --> 00:34:54.923
So be ready.

00:34:54.923 --> 00:34:58.380
When you get these opportunities to do this kind of stuff, please, friends, be ready.

00:34:58.380 --> 00:35:00.411
When you go in, don't think, oh, I say this all the time.

00:35:00.411 --> 00:35:00.831
I, friends, be ready.

00:35:00.831 --> 00:35:03.512
When you go in, Don't don't think, oh, I say this all the time, I can just kind of wing it.

00:35:03.512 --> 00:35:04.873
Don't do that, Don't be that guy?

00:35:05.472 --> 00:35:07.054
No, that's not at all.

00:35:07.054 --> 00:35:13.376
Uh, chrissy over at uh creating great grooming dogs says yeah, these are performances, so you don't want to ruin it.

00:35:14.197 --> 00:35:16.759
Rich says uh, I saw Bert Kreischer.

00:35:16.759 --> 00:35:22.762
Um, he spoke as if he was talking it, you know, basically making it up all on the spot, like he just thought of it.

00:35:22.762 --> 00:35:24.842
But I'm sure that was well planned out.

00:35:24.842 --> 00:35:25.543
It was all planned.

00:35:25.543 --> 00:35:28.525
Yeah, stephanie says I was just invited to speak.

00:35:28.525 --> 00:35:30.425
Congratulations to a group of writers.

00:35:30.425 --> 00:35:31.827
Good to know that.

00:35:31.827 --> 00:35:33.688
I will start working on it this week.

00:35:33.688 --> 00:35:35.690
It's about a month away, yep.

00:35:36.070 --> 00:35:48.869
And this is where you can fall into a mistake, because, like my talk at Podcast Movement is like the eight ways you can monetize a podcast and which one's the best for you.

00:35:48.869 --> 00:35:56.943
Well, I've done that kind of same talk monetization eight million times and so, but this one's different, like which one's best for you?

00:35:56.943 --> 00:35:58.655
That's the thing that I'm doing different.

00:35:58.655 --> 00:36:00.639
And there's a part of me that could go.

00:36:00.639 --> 00:36:04.188
I just need to rearrange some slides and I'll change the title slide and we're good to go.

00:36:04.188 --> 00:36:06.382
I'm like no, no, this is like this.

00:36:06.635 --> 00:36:12.494
And, man, when COVID came and I could not speak on stages anymore, we saw business drop.

00:36:12.494 --> 00:36:25.061
I make a lot of connections and, you know, it's a way to boost your authority to a certain extent, because not everybody's standing on a stage and also don't be a prima donna.

00:36:25.061 --> 00:36:26.420
So I don't know.

00:36:26.420 --> 00:36:35.257
I'd have to double check, but I know some of the stages are inside the vendor hall, so you're battling the sound of that and you could go.

00:36:35.257 --> 00:36:37.001
Oh like no.

00:36:37.001 --> 00:36:41.463
No, you have a stage and there are other places that people could go.

00:36:41.463 --> 00:36:51.804
So if you end up speaking to seven people, treat it like it's 700 and do the best you can, and maybe next year you'll be on the big stage.

00:36:51.804 --> 00:36:57.594
So it's one of those things that it just takes a lot of work.

00:36:57.594 --> 00:37:10.724
For me, this is the thing just after you do it enough, when it's about five minutes to talk, talk, my hands, which are already pretty white, turn like like Casper white and they and they start to sweat.

00:37:10.824 --> 00:37:11.425
And it's like.

00:37:11.487 --> 00:37:24.239
I'm like, oh look, it's five till, and the minute I start, I'm fine, it's just you know and then I remember last year was the first year where I did the thing with the everybody's got headphones on and I was like, oh, this is.

00:37:24.239 --> 00:37:33.766
It is weird because, especially if you're trying to be somewhat entertaining and you can't hear them laughing, it's a weird thing.

00:37:33.766 --> 00:37:35.442
So I figured it out.

00:37:35.554 --> 00:37:43.260
I spoke with one ear on and one ear off, so I could hear if I'm doing a bunch of plosives, and yet I could hear if they were going to laugh or not.

00:37:43.260 --> 00:37:43.762
But it was.

00:37:43.762 --> 00:37:45.005
You know, that's hard, dave.

00:37:45.164 --> 00:37:47.568
That is hard when you're speaking to a group and you can't hear them.

00:37:47.568 --> 00:37:57.315
I've been doing these virtual drop-ins where you have 30 people on the call and I do this 15 minute presentation and I don't use slides and I try to make it funny.

00:37:57.315 --> 00:37:58.219
You know, hey, it's this guy.

00:37:58.219 --> 00:38:00.199
They don't know I'm dropping in for 15 minutes.

00:38:00.199 --> 00:38:09.322
Right, I got to make the greatest impact that I can in 15 minutes, right On Zoom calls.

00:38:09.322 --> 00:38:12.172
You know, when I go we have local versions of these where there's people in the room and you can hear them laugh and it kind of feeds.

00:38:12.172 --> 00:38:12.755
It kind of feeds you.

00:38:12.755 --> 00:38:16.704
You know, your, the jokes are great because you know then they are settled in.

00:38:16.704 --> 00:38:20.956
Right, if you can get them to laugh in the first three minutes, you know, okay, this is going to work.

00:38:20.956 --> 00:38:22.657
They're listening, it's settled in.

00:38:22.657 --> 00:38:24.117
They'll also pay more attention.

00:38:24.117 --> 00:38:27.639
If they hear laughter in the first few minutes, they'll be like, oh, there's comedy in this.

00:38:27.639 --> 00:38:30.280
I should probably listen, right, I don't want to miss this.

00:38:30.280 --> 00:38:31.840
So they'll pay, they'll pay greater attention.

00:38:32.239 --> 00:38:37.561
But lately when I'm doing Zoom, I have to watch the screen to get the reactions right.

00:38:37.561 --> 00:38:44.945
I am, I am, I say a joke and then I'm looking around to see how it's landing with people, to make sure it gives me.

00:38:44.945 --> 00:38:52.067
I'm getting the feedback that way as well, because it's really I can't imagine being in a room with everybody, have a headphone on and you can't you're.

00:38:52.067 --> 00:38:56.128
You know you're talking to them, they can hear you, but you can't hear them laugh.

00:38:56.128 --> 00:38:58.849
You can't hear that feedback from them.

00:38:58.849 --> 00:39:04.172
Right, I mean, it's super important when you're you have to, I think when you're talking to an audience.

00:39:04.751 --> 00:39:09.233
I don't know how these guys do it on a stage where they can't see, like that's a whole nother level.

00:39:09.233 --> 00:39:29.945
You know where the lights are so bright, that's a whole nother level, because I depend so much on body language and you know eye contact, body language and laughter or some kind of even groaning as a response.

00:39:29.945 --> 00:39:38.635
We get that from the chat room, right, you and I, we live for the chat room as we're talking, we're feeding off your comments, right, we kind of know what's landing and what's not, kind of based on the comments and we can play off of those.

00:39:38.635 --> 00:39:40.440
So that's a form of that.

00:39:40.440 --> 00:39:42.824
I mean that's kind of a form of that feedback as well.

00:39:42.824 --> 00:39:44.777
I can't go in blind.

00:39:44.777 --> 00:39:49.266
I wouldn't be if it's a dark room and there's nobody in there that I can see.

00:39:49.266 --> 00:39:51.168
I don't know if I'm as good.

00:39:51.735 --> 00:40:00.711
The weirdest thing when you're doing the headphone thing, like I remember I was green, like if you wanted to listen to Dave, you turned your headphones to green.

00:40:00.711 --> 00:40:07.621
So I had a whole bunch of people in front of me that were green and then, like, the next group was, I think, red, and then there was yellow or something.

00:40:07.621 --> 00:40:19.795
And what was interesting is I got all my green people right in front of me so I'm giving them my attention and then you see, like the random green person I'm like, apparently the people in the yellow section are not holding their attention.

00:40:19.795 --> 00:40:22.605
They're like well, let's see what this guy on the other stick is doing.

00:40:22.605 --> 00:40:26.838
And I was like well, that's kind of weird.

00:40:26.858 --> 00:40:28.585
Yeah, jeff C says look, I feel like barfing.

00:40:28.585 --> 00:40:31.496
Every time when he does his live show on Fridays he goes.

00:40:31.496 --> 00:40:33.822
I always say why am I doing this to myself?

00:40:33.822 --> 00:40:38.036
I am fine once I get going, you know, but it's it takes.

00:40:38.036 --> 00:40:40.119
And that's again.

00:40:40.179 --> 00:40:46.947
I think one of the byproducts of podcasting is you learn to go with the flow.

00:40:46.947 --> 00:40:50.090
Wait, batteries are dead on the P4.

00:40:50.090 --> 00:40:54.244
I guess I'm going to plug the Rode you know pod mic USB directly into the.

00:40:54.244 --> 00:41:01.576
You just learn to go with it sometimes and then you find out, hey, that might've actually been a better, you know, workflow or whatever.

00:41:01.576 --> 00:41:03.097
Hey, I found my book.

00:41:03.097 --> 00:41:04.697
There you go, tom.

00:41:04.697 --> 00:41:06.099
I'm almost up to about.

00:41:06.099 --> 00:41:07.420
I've almost up to.

00:41:07.420 --> 00:41:11.702
I think I'm 950 people have clicked on the link that I put here in here.

00:41:11.702 --> 00:41:12.523
I'll put it in the chat room.

00:41:12.523 --> 00:41:19.009
It's, tom's book, is so good that when I type hashtag Webster it puts out that book.

00:41:19.009 --> 00:41:22.112
Here's a great thing.

00:41:22.112 --> 00:41:23.572
An example of a tagline, right?

00:41:23.572 --> 00:41:29.864
If I just said, the audience is listening, we kind of know what that's about.

00:41:29.864 --> 00:41:31.954
But his tagline, right, a little guide to building a big podcast.

00:41:31.954 --> 00:41:33.521
Well, who doesn't want to do that?

00:41:33.521 --> 00:41:35.277
And it's.

00:41:35.277 --> 00:41:39.188
If you haven't read this yet, what are you waiting for?

00:41:39.188 --> 00:41:45.081
I still say it should have been called your Baby is Ugly, because that's kind of what he's hinting at.

00:41:46.934 --> 00:41:52.726
This is a good example, dave, of having that book right, that that you, that people can point to, that it's helpful.

00:41:52.726 --> 00:41:55.684
Like you, you, you can't just write a book about nothing.

00:41:55.684 --> 00:41:57.815
It's got to be a good book to start with, right, right.

00:41:57.815 --> 00:42:00.501
So people have to say but it's one of those things.

00:42:00.501 --> 00:42:02.425
Then there's some social.

00:42:02.425 --> 00:42:03.677
You know, there's some social proof.

00:42:03.677 --> 00:42:05.362
Tom's been mentioned a couple times already.

00:42:05.362 --> 00:42:06.846
He doesn't hang out here every week.

00:42:06.846 --> 00:42:08.641
I mean some, but not every week.

00:42:08.641 --> 00:42:12.365
But you are able to pull his book up and be like, hey, look at this, right.

00:42:12.797 --> 00:42:13.480
I mean there's some of that.

00:42:14.496 --> 00:42:17.045
So let's, we kind of talked about this last week.

00:42:17.045 --> 00:42:18.943
So why do I promote this book a lot?

00:42:18.943 --> 00:42:23.081
Well, number one it's really good, like the content itself.

00:42:23.081 --> 00:42:28.409
It makes you think and then you go, oh, I'm going to have to try that when I get done reading this book.

00:42:28.409 --> 00:42:32.246
Then you throw in the snark factor that is Tom Webster.

00:42:32.246 --> 00:42:36.485
That's just, I remember talking about using curse words.

00:42:36.554 --> 00:42:41.688
There's one where he's talking about curse words and he's like, honest, this is the last time I'm going to say whatever it was.

00:42:41.688 --> 00:42:54.835
And then he does it again and like, oh, I'm sorry, I forgot I wasn't going to it, say whatever it was.

00:42:54.835 --> 00:42:56.960
And then he does it again and like, oh, I'm sorry, I forgot I wasn't going to.

00:42:56.960 --> 00:42:57.440
It's hilarious.

00:42:57.440 --> 00:42:58.402
So because, let me go over to Rich Graham's.

00:42:58.402 --> 00:42:59.425
We're talking about how do you stand out.

00:42:59.425 --> 00:43:01.208
We kind of hit that last week, and did I not?

00:43:01.208 --> 00:43:04.179
Rich Graham sent me a link and I can't find it now.

00:43:04.179 --> 00:43:07.597
But we're talking about how do you stand out from other shows.

00:43:08.079 --> 00:43:17.708
So, like, I've read other books on growing your podcast, but it in some cases they didn't give me strategies that I can try.

00:43:17.708 --> 00:43:19.373
It's a lot of theory, right?

00:43:19.373 --> 00:43:20.416
Oh, you should be better.

00:43:20.416 --> 00:43:21.478
Hey, thanks.

00:43:21.478 --> 00:43:23.202
Never would have figured that one out.

00:43:23.202 --> 00:43:26.128
But there are actual strategies in this book.

00:43:26.128 --> 00:43:47.407
Then it's entertaining and he does it in a way and this is where anybody who's an expert, when you can give you a strategy that the average Joe goes I think I could do that Like not only am I going to read about it, but I can actually do it.

00:43:47.407 --> 00:43:49.240
That's another thing.

00:43:49.240 --> 00:43:51.844
So I cannot find it.

00:43:51.844 --> 00:43:55.918
I even put a pin in it and either.

00:43:55.918 --> 00:44:03.987
Whatever I did, I cannot let me search for Graham, but there was a post, unless I don't know if Rich can put it.

00:44:03.987 --> 00:44:06.530
I don't think you can put links in the chat room.

00:44:06.530 --> 00:44:07.896
Only only we can.

00:44:07.896 --> 00:44:10.101
Yeah, unfortunately, I will find it.

00:44:10.141 --> 00:44:18.806
I will run over to the school of pieces or whatever if you want to, but it's a matter of you know what makes things stand out.

00:44:18.827 --> 00:44:23.740
Because there's a guy that does the one minute blog and I have found it.

00:44:23.740 --> 00:44:27.867
Let me throw, throw this on the screen Um, here we go.

00:44:27.867 --> 00:44:32.880
And he says um, so, everyone has a podcast.

00:44:32.880 --> 00:44:33.701
Now, who is this?

00:44:33.701 --> 00:44:39.896
Uh, sean so S H A A N dot beehivecom the one minute blog.

00:44:39.896 --> 00:44:42.161
Uh, so, everyone has a podcast now.

00:44:42.161 --> 00:44:44.164
Martha Stewart, barack Obama everyone has a podcast now.

00:44:44.164 --> 00:44:47.710
Martha Stewart, barack Obama, shaq, snoop Dogg, all those equal podcasters.

00:44:47.710 --> 00:44:56.099
The CIA has a podcast, bill Gates has a podcast.

00:44:56.099 --> 00:44:58.744
Your barista, my ex-girlfriend and the homeless guy across the street have podcasts.

00:44:58.744 --> 00:44:59.244
Everyone has a podcast.

00:44:59.264 --> 00:45:00.909
But is the market too saturated?

00:45:00.909 --> 00:45:03.960
How do you win at podcasting in 2025?

00:45:03.960 --> 00:45:09.108
If Obama came to me and said Sean, big fan, you've done 100 million plus downloads.

00:45:09.108 --> 00:45:12.159
You published 700 episodes Lightweight, sean.

00:45:12.159 --> 00:45:13.521
Anyway, give me some advice.

00:45:13.521 --> 00:45:16.295
Here's my podcast advice, Barack.

00:45:16.896 --> 00:45:19.905
Listen, I've got good news and bad news for you, champ.

00:45:19.905 --> 00:45:21.795
The bad news First.

00:45:21.795 --> 00:45:24.244
Podcasts have a shelf space problem.

00:45:24.244 --> 00:45:26.119
Celebrities don't get this.

00:45:26.119 --> 00:45:31.903
They used to on Instagram, on IG, one user will follow thousands of people.

00:45:31.903 --> 00:45:34.309
It's infinite shelf space for fandom.

00:45:34.309 --> 00:45:45.438
But podcasts are so time intensive that the average podcast listener only typically keeps one to three shows in rotation Not if you listen to Tom Webster, I think it's six to seven in their latest Sounds Profitable.

00:45:45.438 --> 00:45:47.309
Something like that Says this if you listen to Tom Webster, I think it's six to seven in their latest sounds profitable.

00:45:47.309 --> 00:45:51.416
Something like that Says this means you need to crack someone's top three.

00:45:51.416 --> 00:45:54.902
Imagine if Instagram only let you follow three accounts.

00:45:54.902 --> 00:45:58.876
You have to be incredible to be in their top three.

00:45:58.876 --> 00:46:02.103
It would be super hard to build a loyal following, right?

00:46:02.103 --> 00:46:03.807
Welcome to podcasting.

00:46:04.197 --> 00:46:08.800
Now the good news there's roughly only three ways to win in podcasting in 2025.

00:46:08.800 --> 00:46:09.521
So let's see here.

00:46:09.521 --> 00:46:12.246
Number one incredible banter.

00:46:12.246 --> 00:46:20.268
All right, if you and your co-host have incredible chemistry, being a fly on the wall while you hang out is fun.

00:46:20.268 --> 00:46:23.125
You can still win, no matter the competition.

00:46:23.125 --> 00:46:24.329
I'm not sure I agree.

00:46:24.329 --> 00:46:37.648
I mean, I know a lot of people tune into Conan to hear him rip apart his staff, but I think that gig is old, but anyway, you then chop up your best banter moments and use that as TikTok Instagram clips that can independently go viral.

00:46:37.648 --> 00:46:42.121
Okay, examples comedy podcasts.

00:46:42.121 --> 00:46:45.385
So the Basement Yard Shane Gillis Bad Friends, friday Beers have you heard of any of theseis?

00:46:45.385 --> 00:46:47.362
Bad friends, friday beers have you heard of any of these shows, jim?

00:46:47.362 --> 00:46:48.242
I have not.

00:46:48.242 --> 00:46:49.184
I have not.

00:46:49.184 --> 00:46:50.106
No, yeah, I mean either.

00:46:50.967 --> 00:46:51.675
It doesn't mean anything.

00:46:51.695 --> 00:46:53.420
It doesn't mean you only have so much time.

00:46:53.782 --> 00:46:54.505
Well, here's that he goes.

00:46:54.505 --> 00:46:58.539
If you're not a comedian, that's okay, you just need to have better banter.

00:46:58.539 --> 00:47:01.742
Say that three times fast than the average in your category.

00:47:01.742 --> 00:47:04.565
Um, so, uh, number in the.

00:47:04.565 --> 00:47:12.376
In the land of the blind, the one-eyed man is king, okay, or I, like the other one.

00:47:12.376 --> 00:47:13.498
Dave Attell had a joke.

00:47:13.498 --> 00:47:17.737
If you want to find the quickest way to someplace, ask the guy with one leg.

00:47:17.737 --> 00:47:18.978
He always knows.

00:47:19.840 --> 00:47:21.684
Number two incredible expertise.

00:47:21.684 --> 00:47:24.168
Guests are huge for podcasts.

00:47:24.168 --> 00:47:31.302
Getting the right guests so low supply, high demand at the right time, so it's trending is one way to win.

00:47:31.302 --> 00:47:37.704
Either the hosts themselves need to be such experts that we want to listen or they pull top-level guests.

00:47:37.704 --> 00:47:41.217
Examples Lex Friedman, tim Ferriss, chris Williamson.

00:47:41.217 --> 00:47:43.300
Stripe's new podcast.

00:47:43.300 --> 00:47:44.722
How old is this blog post?

00:47:44.722 --> 00:47:44.981
Williamson?

00:47:44.981 --> 00:47:45.483
Stripes new podcast.

00:47:45.483 --> 00:47:46.023
How old is this blog post?

00:47:46.023 --> 00:47:46.784
Um, cause, this didn't.

00:47:46.784 --> 00:47:47.965
Isn't stripe going away?

00:47:47.965 --> 00:47:51.771
It's merging into teams anyway, apparently, their podcast.

00:47:51.771 --> 00:47:58.556
That's what I'm thinking of.

00:47:58.556 --> 00:47:59.157
Yeah, Stripe, and there we go.

00:47:59.157 --> 00:48:00.378
Too many between stripe and strike and yeah, slack.

00:48:00.378 --> 00:48:01.641
Too many things beginning with S?

00:48:01.641 --> 00:48:03.164
Um bonus.

00:48:03.164 --> 00:48:08.137
Combine number one and two banter and expert access and you get a Lollapalooza effect.

00:48:08.137 --> 00:48:12.007
This is why All In got so big so fast.

00:48:12.007 --> 00:48:16.056
So that's again banter and expert access.

00:48:16.056 --> 00:48:18.099
Number three you play a different game.

00:48:18.099 --> 00:48:19.882
This one, I think, is important.

00:48:19.882 --> 00:48:30.795
This is why TBPN T-P-T-B-P-N.

00:48:32.443 --> 00:48:33.085
The something network.

00:48:33.085 --> 00:48:34.190
I should know this T-P-B what's?

00:48:34.391 --> 00:48:34.590
BP.

00:48:34.590 --> 00:48:42.099
Yeah, they treat podcasting simply as a way to farm short form clips.

00:48:42.099 --> 00:48:45.809
It doesn't matter if you watch their three hour show, as long as you saw 30 clips from them in your X feed that week.

00:48:45.809 --> 00:48:48.222
There's a young kid on Instagram doing this too.

00:48:48.222 --> 00:48:53.159
He turns his podcast interviews into one-minute Instagram clips that get millions of hits.

00:48:53.159 --> 00:48:59.958
If you don't have a plan to have one of those three, you're drawing dead in podcasting in 2005.

00:48:59.958 --> 00:49:04.023
And this is from Uncle Sean, so interesting.

00:49:04.023 --> 00:49:05.625
Yeah, here's's.

00:49:05.764 --> 00:49:14.262
uncle sean wrote this with ai probably but um no, it's a total ai post like you could it's.

00:49:14.262 --> 00:49:23.876
It couldn't be any clear ai well, I mean, there was I'm sure there was some, some adapting in there going on, but the only thing here three things one minute.

00:49:24.358 --> 00:49:33.083
Give me some stuff, uh that could be, yeah, um chris, it's okay, that's right stone from castaheadnet says how about three of the best clips?

00:49:33.083 --> 00:49:35.255
How about quality over quantity?

00:49:35.255 --> 00:49:43.260
Uh, in tom's book he mentions like there is no uh, quantity, it's all quality.

00:49:43.260 --> 00:49:45.460
It's always quality, it's always quality.

00:49:45.460 --> 00:49:50.664
Yeah, yeah, so yeah.

00:49:50.664 --> 00:49:52.425
So yeah, I'm not reading the book.

00:49:52.425 --> 00:49:55.626
That is the one minute blog post which took me longer than a minute to read.

00:49:55.666 --> 00:49:59.048
So, apparently, it's a little bit faster than a minute.

00:49:59.108 --> 00:49:59.248
Yeah.

00:49:59.268 --> 00:50:01.369
There's some good, there's some good tips in there, right.

00:50:01.389 --> 00:50:02.990
I mean from a from.

00:50:02.990 --> 00:50:10.605
At the end of the day right, we talked about this last week At the end of the day, your brand has to be strong enough to attract people right.

00:50:10.605 --> 00:50:13.789
Right, either you're attracting them through comedy they come and laugh.

00:50:13.789 --> 00:50:16.521
You're attracting them through information they come and learn more.

00:50:16.521 --> 00:50:19.813
You're attracting them through a relationship.

00:50:19.813 --> 00:50:25.543
They come and feel like they know you, right, all of those things you know that can be done.

00:50:25.543 --> 00:50:29.130
And who are you going to be for those people?

00:50:29.454 --> 00:50:32.360
By the way, you may be multiple, for you know you may.

00:50:32.360 --> 00:50:34.543
There may be folks who know you, who.

00:50:34.543 --> 00:50:48.690
They're there for the relationship, but there's others that come for the information, there's others that come to learn, and so I think all of those things roll up under the the umbrella of helping people.

00:50:48.690 --> 00:51:08.889
Like, I think, if you're really interested in people and you're really interested in helping them in the stuff that you do makes their life better in some way, um, I think that's that is the key to all of this is how do we help someone do something right?

00:51:08.889 --> 00:51:17.606
Entertainment is is helping right Entertainment, having them you say what Laugh, cry, groan, think, right those things.

00:51:18.034 --> 00:51:19.059
Educate or entertain.

00:51:19.059 --> 00:51:26.201
Yeah, and preferably more than one of those Like if you can make me laugh while you make me think, well then you get Tom's book.

00:51:26.201 --> 00:51:27.523
The audience is listening.

00:51:28.023 --> 00:51:32.170
Um so, and if you think your content is good, that's great.

00:51:32.170 --> 00:51:43.686
But others have to think that, right, I mean, it's you convincing others that your content is worth listening to for any of those, for any of those reasons, and so you've just got to.

00:51:43.686 --> 00:51:54.806
You know, if you're, if it's great, if you think you're interesting, but, like the proof in the pudding is, do other people think you're interesting?

00:51:54.806 --> 00:51:59.141
And, to be honest, for some people it can make maybe just a handful of people find you interesting, you know, and that's okay.

00:51:59.782 --> 00:52:01.005
And if one of them is mom?

00:52:02.577 --> 00:52:05.606
well, even mom should be a proud of what you do, right?

00:52:05.606 --> 00:52:07.221
I mean some of those kinds of things.

00:52:07.221 --> 00:52:18.909
So it is again, I think it's one of those kinds of things, and I also think it's interesting in the space sometimes too, that you, you know, we always talk about these overnight successes.

00:52:18.909 --> 00:52:20.922
It took 10 years to be an overnight success.

00:52:20.922 --> 00:52:30.760
Sometimes you just got to put it in, you just got to put the time in, and then you have moments, and how you handle those moments, those breakout moments, you know.

00:52:30.760 --> 00:52:31.800
Look at the Hawk Tua girl.

00:52:31.800 --> 00:52:35.284
Right, she had a moment right now.

00:52:35.284 --> 00:52:36.686
Did she take advantage of it?

00:52:36.686 --> 00:52:38.746
Absolutely, she took advantage of it.

00:52:38.746 --> 00:52:42.971
She was on every major network for what a month.

00:52:42.971 --> 00:52:45.634
She did her own podcast, some of those kinds of things.

00:52:45.634 --> 00:52:47.014
Is that going to last?

00:52:47.014 --> 00:52:49.500
Well, if she has more than just the hoctua thing?

00:52:50.121 --> 00:52:56.463
maybe, yeah, now that the, now that the crypto scandal has kind of died away, she is now trying to come back with her podcast.

00:52:56.463 --> 00:53:17.590
But but speaking of kind of hoctua girls, yeah, um, do you remember here's, here's the thing that I've been trying to pay attention to, because I this is the second time I've told somebody about this, and so there's difference between stuff like I don't know, talking about the Cleveland Browns, like OK, who cares?

00:53:17.590 --> 00:53:20.804
But when you say like why did this catch my attention?

00:53:20.804 --> 00:53:23.644
So do you remember the girl?

00:53:23.644 --> 00:53:39.744
She was way obnoxious on Dr Phil and she was all about catch me outside and everything was like no, she was basically do you remember when Cartman on South Park used to go, screw you guys, I'm going home, right, he was just that was kind of her.

00:53:39.744 --> 00:53:43.181
She was like I do what I want, screw you guys, I do what I want.

00:53:43.181 --> 00:53:44.800
That was basically her.

00:53:44.800 --> 00:53:51.320
So she was known as the catch me outside because she was saying catch me outside, like, if you don't like it, catch me outside.

00:53:51.320 --> 00:53:55.375
But because she was like you know, yo, yo, yo, she was like cash me outside.

00:53:55.375 --> 00:54:07.760
Well, the cash me outside girl got an OnlyFans when she turned 18 and scored a million dollars in six hours, right, so that's the first one.

00:54:07.760 --> 00:54:09.856
You're like, wait, what Now?

00:54:09.856 --> 00:54:13.487
And I don't know who this is, lil Tay.

00:54:13.775 --> 00:54:15.820
Lil Tay is this little.

00:54:15.820 --> 00:54:16.983
She used to be Lil Tay.

00:54:16.983 --> 00:54:17.726
She was like nine.

00:54:17.726 --> 00:54:23.043
She had a big, giant gold chain and she'd be out like yo yo, I got more money than you and you're poor and I'm great.

00:54:23.043 --> 00:54:24.239
You know that kind of rap stuff.

00:54:31.735 --> 00:54:33.800
And Lil Tay has grown up and she did a whole thing where she's, you know, noticing it to all the major influence.

00:54:33.800 --> 00:54:36.722
She even like tagged Joe Rogan on it, like hey, should I start an OnlyFans?

00:54:36.722 --> 00:54:39.103
I turn 18 and you know 48 hours.

00:54:39.103 --> 00:54:40.155
So this whole big thing.

00:54:40.155 --> 00:54:53.184
She turns 18, opens up her OnlyFans account and the person that pointed this out to me was like that means she had to take the pictures before, which means technically she was underage when the pictures were taken.

00:54:53.184 --> 00:54:56.947
But anyway, nonetheless, million dollars in three hours.

00:54:56.947 --> 00:55:09.382
And my whole thing is I go back to Chris Rock's routine about got to keep my baby off the pole and I'm like how do you keep your baby off the pole when they're making a million dollars in three hours?

00:55:09.382 --> 00:55:12.820
I was like that's cray cray, so that kind of stuff.

00:55:12.820 --> 00:55:14.487
I was like okay, so why am I sharing that?

00:55:14.487 --> 00:55:19.898
Well, a, it's almost naughty because we said OnlyFans, so there's that naughty factor.

00:55:19.898 --> 00:55:22.320
It's on the edge and then, holy cow, it's on the edge.

00:55:22.320 --> 00:55:27.405
It's on the edge and then, holy cow, a million dollars in three hours.

00:55:27.405 --> 00:55:28.164
That's crazy.

00:55:28.945 --> 00:55:31.288
And so it's not something you hear all the time.

00:55:31.288 --> 00:55:33.989
It's I don't know what.

00:55:33.989 --> 00:55:35.532
You would call it outrageous in a way.

00:55:35.532 --> 00:55:43.891
So to me there are things that you go ooh, that's a weird fact.

00:55:43.891 --> 00:55:46.298
I might bring this up at a next birthday party.

00:55:46.298 --> 00:55:49.878
Or you know, just a is is this stuff that you bring up Like hey, did you hear that?

00:55:49.878 --> 00:56:01.496
You know so-and-so is going to do the thing and the, and so sometimes I think the stuff we talk about on a podcast is helpful, it's good, it's educational and it was kind of funny.

00:56:01.496 --> 00:56:05.701
But it is something the next time I see my friend go oh, I heard this on a podcast.

00:56:06.181 --> 00:56:11.027
Now, when I was married, that phrase came out of my mouth on a really regular basis.

00:56:11.027 --> 00:56:12.407
It would be how was your day?

00:56:12.407 --> 00:56:14.030
Oh, it was this and this and that, blah, blah, blah.

00:56:14.030 --> 00:56:20.528
Oh, I heard this thing on a podcast, so-and-so did such and such.

00:56:25.934 --> 00:56:27.842
So I think that's something I'm trying to pay attention, like when do we share stuff?

00:56:27.842 --> 00:56:39.215
And part of it I've said this before is when it makes either you feel something by Ooh, somebody is going to love this, it's like giving somebody the perfect Christmas present, or um, how it's going to make them feel or, or such and such.

00:56:39.215 --> 00:56:43.326
But I'm trying to pay attention to why do we share stuff and when is it?

00:56:43.326 --> 00:56:44.615
What's the difference between?

00:56:44.615 --> 00:56:47.846
This is good content and this is shareable content?

00:56:47.846 --> 00:56:50.934
Because that's kind of what we're always talking about, like how do I grow my audience?

00:56:50.934 --> 00:56:56.967
Well, reports say that 70% of podcasts are discovered via word of mouth, per Jacobs Media.

00:56:56.967 --> 00:57:01.239
So, you know, there you go, and Chris is going to start his own OnlyFans.

00:57:01.239 --> 00:57:03.146
Now, that's it.

00:57:03.146 --> 00:57:10.907
I might do one for feet, you know, hey, hey, here's my feet pay me money and I'll let you look at my feet.

00:57:10.927 --> 00:57:11.811
Doesn't work that way, unfortunately.

00:57:11.811 --> 00:57:12.514
I want to do that.

00:57:12.514 --> 00:57:13.476
I'm like you know what, dave?

00:57:13.516 --> 00:57:16.985
no one's interested in seeing your feet, dave somebody, is you never?

00:57:17.226 --> 00:57:19.157
only one way to find out that's true.

00:57:19.418 --> 00:57:20.280
That's true, you could try.

00:57:20.280 --> 00:57:21.222
You could try.

00:57:21.222 --> 00:57:23.215
It'd be interesting to see how it goes.

00:57:23.215 --> 00:57:26.523
You never know, it could go viral or create a virus.

00:57:26.884 --> 00:57:28.648
One of the two you never know.

00:57:30.239 --> 00:57:33.119
You never know what's going to go on you just don't know.

00:57:33.655 --> 00:57:39.027
Can you think of the last thing you shared or told somebody or was like oh, you should watch this, it's good.

00:57:39.635 --> 00:57:45.018
About a podcast or anything you know.

00:57:45.018 --> 00:57:52.481
So I have a buddy that I work out with five or six days a week Good, for you my friend.

00:57:52.880 --> 00:57:55.563
Yeah, that's a time we download, right.

00:57:55.563 --> 00:58:04.706
We get together early in the morning, walk or whatever, climb stairs, whatever we're doing, and oftentimes we share.

00:58:04.706 --> 00:58:18.833
We use that time to share like, hey, you know, how'd you date what was yesterday like, and the little bit, little tidbits of things that we've learned from you know, from from whatever is a, it's good opportunity for us to share together.

00:58:18.833 --> 00:58:22.876
Yeah, it's, it's.

00:58:22.876 --> 00:58:23.920
I think that's helpful is to have some kind of I I.

00:58:23.920 --> 00:58:32.876
You know I've also also said I, I do a little ai download every afternoon, uh, chat with the ai assistant and download and talk about some, some of the things that happen during the day.

00:58:32.876 --> 00:58:34.461
I find that to be a little bit helpful too.

00:58:34.702 --> 00:58:37.313
So no, I'm trying to think I couldn't.

00:58:37.313 --> 00:58:43.804
I couldn't give you one example, sorry there are reports now that you can turn and maybe you can explain.

00:58:43.804 --> 00:58:52.221
There's a way you can tell chat gbt like you tell it something about like I just want to talk to you kind of thing.

00:58:52.221 --> 00:59:02.923
People are using it for like as a mental health kind of thing, because you know nobody's going to answer the phone if I call them, so I'll just talk to my phone and you can dial up or dial down the conversation too.

00:59:03.063 --> 00:59:06.956
On some of them, like hey, be more encouraging or be more critical.

00:59:06.956 --> 00:59:16.364
You know there's a there's a thing going on about ai right now where it's a little too agreeable with you in some cases, like jim you're absolutely right.

00:59:16.385 --> 00:59:18.880
That's a really good point, jim yeah, great idea.

00:59:18.900 --> 00:59:29.007
And you're like, uh, you know you can, you can tell it to be more critical in your prompt or when you're talking to it, say Say, hey, I'd like your attitude to be a little more skeptical.

00:59:29.916 --> 00:59:31.242
Can you pretend to be my wife?

00:59:32.755 --> 00:59:33.777
God, you beat me to it.

00:59:33.777 --> 00:59:37.105
There we go.

00:59:37.105 --> 00:59:38.889
All right, darn it.

00:59:38.889 --> 00:59:42.188
I was setting that up and then you just beat me, sorry, sorry.

00:59:44.416 --> 00:59:45.338
Well, you know who.

00:59:45.338 --> 00:59:47.545
We never complain about, that's right.

00:59:47.545 --> 00:59:49.820
Where is the thing?

00:59:49.820 --> 00:59:50.844
Our awesome supporters.

00:59:50.844 --> 00:59:58.489
You can be an awesome supporter by going over to askthepodcastcoachcom slash support or awesome.

00:59:58.489 --> 01:00:00.141
What's wrong with my brain today?

01:00:00.141 --> 01:00:03.556
So, yes, askthepodcastcoachcom, slash awesome.

01:00:03.556 --> 01:00:05.137
So, yes, askthepodcastcoachcom, slash awesome.

01:00:05.137 --> 01:00:11.199
And the show, we should remind you, is brought to you by the School of Podcasting, where you can get courses, coaching and community.

01:00:11.199 --> 01:00:16.302
Use the coupon code coach and join, worry free, with a 30 day money back guarantee.

01:00:17.322 --> 01:00:24.686
If you go to askthepodcastcoachcom, well, that's on Podpage and you can try Podpage by going to trypodpagecom.

01:00:24.686 --> 01:00:29.009
And if you want to check out, go, look for podpage HQ.

01:00:29.009 --> 01:00:30.250
I'll put a link in the show notes.

01:00:30.250 --> 01:00:32.090
I just uploaded a video.

01:00:32.090 --> 01:00:33.550
What is podpage?

01:00:33.550 --> 01:00:36.753
So if you ever wondered, now it's 15 minutes, there's chapters in it.

01:00:36.753 --> 01:00:38.614
But if you're like, wait, what does it do?

01:00:38.614 --> 01:00:49.838
Like it's, it's basically I made that for people that sign up for a demo and then don't show up, so I can send them this and like, hey, I don't know what happened, but here's what I do in a demo.

01:00:49.838 --> 01:01:00.182
So, and if you need more, jim Collison and hey, who doesn't then go over to the average guytv and check out home gadget geeks and I am still not using.

01:01:00.182 --> 01:01:06.108
I put this slide in here cause I was going to start using it and have uh, it's one of those things.

01:01:06.108 --> 01:01:10.663
This is a September thing now, but vid IQ if you go to support this showcom, slash vid IQ.

01:01:10.663 --> 01:01:18.235
I hear good things about it, but I also know there are some things that people are using and going hey, this is supposed to make me go viral and it's not.

01:01:18.235 --> 01:01:18.675
So.

01:01:18.675 --> 01:01:25.181
That's always a fun thing, but it's this time that we go to our good friend, the wheel.

01:01:25.722 --> 01:01:27.525
Oh, names, yes, who will it be?

01:01:27.525 --> 01:01:28.646
Will it be John Muntz?

01:01:28.646 --> 01:01:31.628
Will it be Ralph from Financially Confident Christian?

01:01:31.628 --> 01:01:35.233
Will it be Craig from AI Goes to College Speaking of speaking gigs?

01:01:35.233 --> 01:01:42.829
Craig just got asked to do a live podcast at an event about AI and education, and that whole nine yards.

01:01:42.829 --> 01:01:44.360
So who will it be?

01:01:44.360 --> 01:01:45.318
Max Trescott?

01:01:45.318 --> 01:01:46.864
Or the ladies over at Flame Alive?

01:01:46.864 --> 01:01:54.456
We spin the wheel and survey says it is, I'm thinking, ralph, if it keeps going.

01:01:54.577 --> 01:02:00.583
If it keeps going, it is the one and only financially confident Christian hosted by Ralph Estep Jr.

01:02:00.583 --> 01:02:11.208
If you want to get your finances in order and get a little pinch of Bible verses thrown in there to make you feel good and base your decisions on the good book.

01:02:11.208 --> 01:02:12.650
Check it out over.

01:02:12.650 --> 01:02:14.298
You can find all the Ralph shows.

01:02:14.298 --> 01:02:19.485
Really, if you just go to AskRalphcom, he's got a bunch of other shows besides Financially Confident Christian.

01:02:20.195 --> 01:02:29.858
But, ralph, thank you for being an awesome supporter and as we continue on, there we go If you found.

01:02:29.858 --> 01:02:32.266
Well, first of all, thanks to all of our awesome supporters.

01:02:32.266 --> 01:02:41.329
We do appreciate them all People like Ed over at Sonic Cupcake and Glenn at Horse Radio Network and the Indie Drop-In Network.

01:02:41.329 --> 01:02:42.378
They're all there.

01:02:42.378 --> 01:02:59.496
And if this show saved you time or money maybe saved you a headache, or we kept you educated, or maybe we just entertained you talking about OnlyFans and feet Well then you can be an awesome supporter by going over to askthepodcastcoachcom slash awesome.

01:02:59.496 --> 01:03:08.539
And you don't have to do the $20 value If you don't want to be on the wheel oh, names, you can just support in a way to say hey, thanks.

01:03:08.739 --> 01:03:10.923
And Creasy says, hey, I love pod page.

01:03:10.923 --> 01:03:13.449
Yeah, it's got some we added.

01:03:13.449 --> 01:03:17.543
Now I don't use these on this show, but you can.

01:03:17.543 --> 01:03:18.987
You can add categories.

01:03:18.987 --> 01:03:23.023
That's always been in there and now you can add category buttons to your front page.

01:03:23.023 --> 01:03:33.222
So if somebody goes and like, oh, this one's about finance and this one's about this and this one's about that.

01:03:33.222 --> 01:03:36.068
You can now add categories to your front page, so that's just a little baby update that has come along.

01:03:36.931 --> 01:03:41.219
I saw this particular question in the Buzzsprout.

01:03:41.219 --> 01:03:59.581
They have a Reddit group now and I'm going to be on Buzzcast I think it's next week Looking forward to that with Jordan and all the people, kevin and the guy's name that I always want to say something else, but it's not Alvin, it's Albin.

01:03:59.581 --> 01:04:03.679
There we go, but they say how did you get your first 100 downloads?

01:04:03.679 --> 01:04:07.146
We all start somewhere and hitting the first 100 downloads is huge.

01:04:07.146 --> 01:04:13.929
Let's hear your most creative, desperate or shocking tactics that go to that milestone.

01:04:13.929 --> 01:04:20.362
Was it from constantly bugging family, please, please, listen to my podcast.

01:04:20.362 --> 01:04:23.242
Sneaking your podcast into your friend's phones?

01:04:23.242 --> 01:04:31.242
Yep, printing flyers, sticking QR code stickers on bus stops that's not a bad idea or doing something totally different.

01:04:31.242 --> 01:04:36.885
This is a judgment-free zone, so tell us what worked for your podcast.

01:04:36.885 --> 01:04:39.481
So most of mine are in that category.

01:04:40.302 --> 01:04:42.947
Are really old, like I don't know if they work.

01:04:42.947 --> 01:04:47.126
My first show was for musicians and I bought a printer and you could buy printable CDs.

01:04:47.126 --> 01:05:02.762
Old, like I don't know if they work, like my first show was for musicians and I had I bought a printer and you could buy printable CDs so you could print on the actual top instead of making a label and then sticking it on there and it had my logo and it said free music marketing tips, and I had like a two minute promo.

01:05:02.762 --> 01:05:03.724
That was it.

01:05:03.724 --> 01:05:08.820
It was one track and at the end it was like for more information, go to musician school or marketing musiciancom.

01:05:08.820 --> 01:05:20.489
And so there was that I used to go to bookstores and whatever age I was so let's say at the time I was probably 44, I would go into a bookstore.

01:05:21.076 --> 01:05:22.559
This was for my weight loss show.

01:05:22.559 --> 01:05:27.188
I would go to the weight loss section and I would put a business card on page 44.

01:05:27.188 --> 01:05:41.481
And the reason I did that is on occasion I would be traveling around to speak and I'd go into a bookstore and I would go to that page and go oh, I've already hit this, I've already hit this bookstore, I need to go find another one.

01:05:41.481 --> 01:05:45.822
So there's that I used to.

01:05:45.822 --> 01:05:47.449
Let me think of what else I used to do.

01:05:47.449 --> 01:05:55.498
I'm thinking for cause I I kind of do a show, I keep starting, and then there's just I don't have enough time for another podcast.

01:05:55.998 --> 01:06:10.670
But I saw where I want to say sticker mule, you can get, you know, those like yard signs that you put in, like you'll see somebody like, oh, this house is getting windows from Jim's House of Windows or whatever.

01:06:10.670 --> 01:06:12.782
You can get those fairly cheap.

01:06:12.782 --> 01:06:20.028
And I thought you know what I should do is like put Akron Podcast big old QR code and stick them at those.

01:06:20.028 --> 01:06:28.047
We all have those intersections where the red light seems to go on for hours and I'm like you know somebody eventually is going to pick it up and go.

01:06:28.047 --> 01:06:38.688
You're not allowed to put these here, but if I get, you know a few people and there's going to be enough people that go wait, I've never heard of this and point their phone at it.

01:06:38.688 --> 01:06:46.088
Or go downtown where they have thousands of people every Friday and stick a yard sign there that says Akron podcast, point your phone at this or something like that.

01:06:46.088 --> 01:06:48.635
That would be kind of a gorilla thing, jim.

01:06:48.635 --> 01:06:51.664
Have you ever done any kind of gorilla marketing for any?

01:06:51.704 --> 01:06:52.467
of your stuff.

01:06:52.467 --> 01:06:55.585
Oh, my advice would be get a job.

01:06:55.585 --> 01:07:15.884
I mean, I know that sounds sarcastic, but I think podcasting about a product is the easiest, best way selling something, having merch and I'm not talking about T-shirts and those kinds of things, I'm actually talking about product helping people with products, support something, do something, resell something.

01:07:15.884 --> 01:07:26.422
I think it's a lot easier to have a podcast with purpose if you're selling something, right, dave, you've got a book and you're.

01:07:26.422 --> 01:07:29.268
You have the school of podcast and you're selling those things.

01:07:29.268 --> 01:07:29.670
There's a good.

01:07:29.670 --> 01:07:30.775
There's a good purpose and reason.

01:07:30.835 --> 01:07:33.565
At gallup, I podcast around clifton strengths.

01:07:33.565 --> 01:07:36.797
It's a great thing to have some purpose around.

01:07:36.797 --> 01:07:40.331
It creates endless amounts of content that people find interesting.

01:07:40.331 --> 01:07:41.956
Yeah, puts me in a little bit of a niche.

01:07:41.956 --> 01:07:46.507
Uh, you know, I think about my, my buddy, dave Groffel, over at Two Guys.

01:07:46.507 --> 01:07:51.099
You know they're a cigar shop, right, they talk about it.

01:07:51.099 --> 01:07:52.043
It gives them purpose.

01:07:52.043 --> 01:07:54.420
There's, you know there's things around it.

01:07:54.420 --> 01:07:56.141
I think that's a great.

01:07:56.141 --> 01:07:57.561
Can you have a podcast without that?

01:07:57.561 --> 01:07:59.574
Yeah, a lot of successful podcasts.

01:07:59.574 --> 01:08:03.721
So, around products, right, and so I get a job.

01:08:07.255 --> 01:08:15.217
Another one I did was I'd go to the Apple store and bring up Apple podcasts on every single laptop that they had in there and bring it up to the school of podcasting.

01:08:15.217 --> 01:08:16.601
I would also subscribe to it.

01:08:16.601 --> 01:08:18.416
I don't know, I can never figure it out.

01:08:18.416 --> 01:08:24.622
Is that going to count as one subscriber, because they're all in the same IP, or is it going to count each laptop?

01:08:24.622 --> 01:08:33.666
Uh, but that way, you know, they always had the some sort of screen saver or something, so that when somebody moved the mouse, school of podcasting was the first thing they saw.

01:08:33.666 --> 01:08:36.757
And I'm sure the people at apple were like oh, here comes that guy again.

01:08:36.757 --> 01:08:38.163
Keep him away from the laptops.

01:08:38.163 --> 01:08:41.395
Um, that was another gorilla thing I used to do listen.

01:08:41.515 --> 01:08:45.422
I found, dave, that those tactics they're're fine, they're fun.

01:08:45.422 --> 01:08:45.984
Go do them.

01:08:46.184 --> 01:08:47.145
They're fun, that's right.

01:08:47.145 --> 01:08:48.148
It's a fun activity, yeah.

01:08:48.994 --> 01:08:55.145
Make sure you turn it into a fun activity, right, but it doesn't really get the listeners that I wanted.

01:08:55.145 --> 01:08:59.238
Right For Home Catch Geeks I was trying to create.

01:08:59.238 --> 01:09:12.311
I am creating a nice, helpful community of individuals who like to talk about technology, don't take themselves too seriously and want to help each other do that.

01:09:12.311 --> 01:09:13.720
That's the kind of community we want.

01:09:13.720 --> 01:09:21.389
You know, we've landed in a really nice spot of a couple hundred, three, four, five hundred maybe folks that want to do that.

01:09:21.389 --> 01:09:29.961
I want to do that and I'm not interested in blowing that thing out to the.

01:09:29.961 --> 01:09:30.442
You know you get your.

01:09:30.442 --> 01:09:33.875
You know you get your um, your uh, discord group any bigger than a couple hundred.

01:09:33.875 --> 01:09:34.516
And then it starts.

01:09:34.516 --> 01:09:44.484
Then you just got to start managing attitudes, right, and I'm just not, I'm not interested in, you know, for for my group, this is what I want again, right, so I'm not I, so I kind of keep it.

01:09:45.225 --> 01:09:56.802
I kind of find I feel sorry for the pat flynn's of the world, of the john lee dumas's, who have to deal with people who don't matter to him and they have to hear their opinions like I.

01:09:56.802 --> 01:10:00.292
I feel bad because that shouldn't be a thing.

01:10:00.292 --> 01:10:17.386
Like you know, people say things they shouldn't ever say in contexts where they don't have any idea what's going on behind the scenes or what's actually happening, and then they feel like they're right and you're like no one should have to deal with those kinds of attitudes all the time.

01:10:17.386 --> 01:10:18.958
I never wanted that.

01:10:18.958 --> 01:10:22.646
I never wanted that like I, you know, it's just like no, not interested.

01:10:22.707 --> 01:10:31.262
I want people to be helpful and I want them to be nice and and I want them to, you know, I want them to be kind to each other as well, not just me, but I want them to be kind to each other.

01:10:31.262 --> 01:10:35.145
We've got a great group of individuals here that are kind of that way as well.

01:10:35.145 --> 01:10:45.485
So I was never I just was never interested in the general marketing, like, hey, I'm begging people to come and listen, can you just listen for a second?

01:10:45.485 --> 01:10:51.418
No, I wanted individuals who are like man, I get a lot of value out of this.

01:10:51.418 --> 01:10:53.122
This means something to me because of this relationship.

01:10:53.122 --> 01:10:58.204
Then they tell somebody else that's what I want, because the quality matters more than the quantity to me.

01:10:58.605 --> 01:11:00.331
Yep, mark says.

01:11:00.331 --> 01:11:04.542
Back when we used to pay bills with checks, I would include a card in every bill.

01:11:04.542 --> 01:11:06.466
I also leave them with tips.

01:11:06.466 --> 01:11:09.243
Yep, when we eat out has to be a good tip though.

01:11:09.243 --> 01:11:10.006
Yep, I've done that.

01:11:10.006 --> 01:11:14.064
I've left a business card mixed in with the sugar packets.

01:11:14.064 --> 01:11:15.207
I've done that.

01:11:16.114 --> 01:11:18.904
Stephanie says what about bookmarks at the Akron Public Library?

01:11:18.904 --> 01:11:19.615
Yeah, that would work.

01:11:19.615 --> 01:11:27.809
Until they figure it out and kick out, let's see Bulletin boards at the library and by the bank.

01:11:27.809 --> 01:11:34.576
Yep, anything like that.

01:11:34.576 --> 01:11:37.561
Again, the thing I love about that kind of stuff is, yeah, pin your QR code to a company bill or a community billboard.

01:11:37.561 --> 01:11:49.039
The beauty of that is a business card is maybe three cents, something like that, you know, and maybe five if you actually bring your own pin, you know, and it takes five seconds.

01:11:49.039 --> 01:11:51.805
Now, granted, it may or may not.

01:11:51.805 --> 01:11:54.960
It's not going to give you 10,000 downloads, but it's.

01:11:54.960 --> 01:11:59.037
It answers the question have you done everything you can to grow your show?

01:11:59.037 --> 01:12:13.555
Like, yes, I even put up, you know, especially if it's a local show, you know that's?

01:12:13.555 --> 01:12:13.796
Mark says.

01:12:13.796 --> 01:12:15.804
I once booked six clients from a card posted on one of those boards, so you never know.

01:12:15.823 --> 01:12:16.365
Um, another question we had.

01:12:16.365 --> 01:12:16.646
That came up.

01:12:16.646 --> 01:12:17.430
Stephanie had one in chat, by the way.

01:12:17.430 --> 01:12:21.962
If you didn't, if you missed it, yeah, oh yeah, if you go, go back just a few minutes, she's got a.

01:12:21.962 --> 01:12:22.863
She had a question.

01:12:23.605 --> 01:12:26.051
If you see it, go ahead.

01:12:26.070 --> 01:12:27.432
Let me go back here.

01:12:27.432 --> 01:12:28.255
Yeah, here we go.

01:12:28.255 --> 01:12:29.717
Did you find it?

01:12:29.717 --> 01:12:29.858
Yeah?

01:12:30.604 --> 01:12:33.375
Still haven't received any replies to my summer survey.

01:12:33.375 --> 01:12:37.194
Any ideas on how I can give it what?

01:12:37.194 --> 01:12:37.515
How?

01:12:37.515 --> 01:12:40.673
Any ideas on how to give it another boost?

01:12:40.673 --> 01:12:44.036
Should I pivot and just call it a general survey instead?

01:12:44.036 --> 01:12:48.993
Well, some are still going, but you got to promote it every episode.

01:12:48.993 --> 01:12:56.358
I know when I was promoting mine I had because I use Captivate I had a little like 10 second ones.

01:12:56.358 --> 01:13:00.573
Hey, if you get a chance, go to you know, schoolofpodcastingcom.

01:13:00.573 --> 01:13:01.716
Slash survey25.

01:13:01.716 --> 01:13:06.088
And then in the middle I had a thing hey, just, this is Dave again just reminding you.

01:13:06.088 --> 01:13:09.891
Really you're helping me make the show better and I'm glad you brought this up.

01:13:10.412 --> 01:13:20.162
I got a story about this and then you know, even at the end then like hey, the episode's over, you're probably looking for something to do.

01:13:20.162 --> 01:13:24.336
I got an idea Go to school of podcasting dot com, slash survey 25 and fill out the survey.

01:13:24.336 --> 01:13:25.409
It only takes a minute and a half.

01:13:25.409 --> 01:13:35.650
So, yeah, you just got to keep, cause it's it's a bummer.

01:13:35.650 --> 01:13:36.292
I sent out an email this week.

01:13:36.292 --> 01:13:38.742
So I've been working with a coach and it was funny because there were lots of things that he's like.

01:13:38.742 --> 01:13:40.987
So tell me about your welcome sequence, to which I would go.

01:13:40.987 --> 01:13:49.420
What's a welcome sequence and he's like okay, so I now have a welcome sequence and he's like's like well, how did your last campaign perform?

01:13:49.420 --> 01:13:50.908
And I'm like what do you mean?

01:13:50.908 --> 01:13:52.393
And I'm like I always have a thing at the end.

01:13:52.393 --> 01:13:55.069
It's like, hey, if you need help, here's the school of podcasting.

01:13:55.069 --> 01:14:04.408
He's like, but you never like do a campaign where you, you know you explain the, you know the world is going to end if you don't start a podcast and then it's really, really going to end.

01:14:04.408 --> 01:14:07.055
And then you know you agitate and that whole marketing stuff.

01:14:07.055 --> 01:14:08.016
I go, yeah, I've never done that.

01:14:08.016 --> 01:14:11.988
He goes, so you don't sell with your newsletter.

01:14:11.988 --> 01:14:15.036
And I go, well, no, I put the little thing at the bottom that says if you need help, here's the school.

01:14:15.036 --> 01:14:16.530
He's like, yeah, that's not no.

01:14:16.530 --> 01:14:39.717
So I did one of those and I had like six back, something I haven't done in a while, which is where I teach people live Podcasting in six weeks is was the name of it and I had some people sign up but not a ton and I was like, okay, all right.

01:14:39.717 --> 01:14:44.269
So he said, all right, send out a survey and ask them why they didn't buy.

01:14:44.269 --> 01:14:48.438
And I was like, cause it sounded like why didn't you buy?

01:14:48.438 --> 01:14:50.890
He's like no, no, he goes, he goes.

01:14:50.890 --> 01:14:53.414
No, he goes, obviously he goes.

01:14:53.414 --> 01:14:55.506
Maybe they don't want what you're selling.

01:14:55.506 --> 01:14:58.192
And I was like okay.

01:14:58.192 --> 01:14:59.956
So I'm like hey, you know.

01:14:59.956 --> 01:15:00.716
Thanks so much.

01:15:00.756 --> 01:15:07.658
If you noticed, I sent out a campaign in the last couple emails and some of you bought thank you very much, and some of you did not like.

01:15:07.658 --> 01:15:15.711
If you got, like, I have four questions If you could help me you're going to help me shape the content of this newsletter and the podcast.

01:15:15.711 --> 01:15:19.943
Let me know what you need and I had.

01:15:19.943 --> 01:15:24.253
So I think that went out to a little over a thousand people, like maybe 1100.

01:15:24.253 --> 01:15:26.846
And I think the last time I checked I had 18 replies.

01:15:26.846 --> 01:15:29.592
So I'm not sure what the percentage is of that, but it's not great.

01:15:29.592 --> 01:15:55.474
But I got 18 replies and the thing I found out was a lot of people are not like I assume everybody on my email list is a beginner and some of them are beginners, but they, because they're launched, they think they don't need me, and I'm like, oh, I need to start promoting the fact that I can help you grow your show and we can brainstorm some things and you know I can audit your show.

01:15:55.585 --> 01:16:04.795
Like you know, somebody this week had a thing on their website and they had the kind of what I call a show player where you get it.

01:16:04.795 --> 01:16:14.987
You get one page and go here, go to my podcast, and you've got six players in a little box, six episodes, and I go yeah, that has zero, like zero, almost negative SEO.

01:16:14.987 --> 01:16:20.868
I go have every episode, have its own episode or its own, you know, blog post, et cetera, et cetera, things like that.

01:16:20.868 --> 01:16:26.747
And so it was just interesting because I found out, oh, my audience didn't buy it.

01:16:26.747 --> 01:16:32.032
Because I suck, cause that's, of course, the first thing you jump to it's I'm selling things they don't want.

01:16:32.032 --> 01:16:35.167
Like it's literally like, why isn't my audience growing?

01:16:35.167 --> 01:16:42.130
Oh, because what you talk about on the show, the people you have attracted, either you're attracting the wrong audience.

01:16:42.130 --> 01:16:44.966
So you know, hey, I'm attracting people who've already launched.

01:16:44.966 --> 01:16:47.152
They've been doing it three years and now they want to monetize.

01:16:47.152 --> 01:16:49.537
And I'm going hey, I can help you launch your show.

01:16:49.537 --> 01:16:53.854
And so it's never a bad idea to get feedback.

01:16:53.876 --> 01:17:03.806
Because I was like, oh, it's one of the things Justin Moore said in the episode that's coming out Monday and he's quoting, I believe, nelson Mandela.

01:17:03.806 --> 01:17:09.060
He says you either win, or you learn, like, that's your two options.

01:17:09.060 --> 01:17:22.152
You either sell some stuff or you learn why you didn't buy, so that you can then turn around and change things and reword it so that people will buy it.

01:17:22.152 --> 01:17:36.650
So it was just one of those things we kind of get worried about, like, if I ask for feedback on something that wasn't exactly positive, like, oh, they're just going to dump on me and I'm like, or you could learn why it didn't work, you know.

01:17:36.650 --> 01:17:41.298
So that works with kind of everything.

01:17:41.298 --> 01:17:45.395
You know, if you're trying to get something done and you're like, oh, why didn't it work?

01:17:45.395 --> 01:17:55.771
Oh, I forgot to flip the phalange on, and you know, or whatever it is, and you're like, oh, then you go back and you flip the phalange on and it works, you know.

01:17:55.771 --> 01:17:56.552
Great, I didn't know that.

01:17:56.774 --> 01:18:05.854
So don't be afraid to ask your audience and sometimes you know, we've talked about this Sometimes they give you feedback and you go oh, you're not my target audience.

01:18:05.854 --> 01:18:08.338
And in this case I have an audience.

01:18:08.338 --> 01:18:10.145
I just I'm giving them stuff.

01:18:10.145 --> 01:18:12.051
They go yeah, I don't need that, it's like.

01:18:12.051 --> 01:18:20.688
It's like when the volley app came out and they had a free version and then they had a paid version and they're like, oh, our paid version is going to be amazing.

01:18:20.688 --> 01:18:26.978
And they go okay, you know, you guys have been using this for months, here's the new features that you can pay for.

01:18:26.978 --> 01:18:31.801
And we went don't need it, don't need it, don't need it, don't need it, maybe Nah.

01:18:31.801 --> 01:18:33.221
And so they went out of business.

01:18:33.221 --> 01:18:35.283
And now they've come back and they changed their.

01:18:35.283 --> 01:18:38.689
They just started paying for their free stuff and we're all just like take my money.

01:18:39.291 --> 01:18:51.626
But sometimes you know it's not that it's bad content, it's not that it's the delivery, it's that the people you have attracted are not who you're looking for.

01:18:51.626 --> 01:19:00.408
And at that point the choice is oh, I thought I was attracting people A instead of attracted people B.

01:19:00.408 --> 01:19:09.740
Do I either A change my marketing to go find where people A are and go hey, there's a podcast over here for you.

01:19:09.740 --> 01:19:14.976
Or do you change your information to match the people you actually attracted?

01:19:14.976 --> 01:19:17.231
So I just thought it was interesting.

01:19:17.231 --> 01:19:19.564
I haven't looked at my survey.

01:19:20.006 --> 01:19:29.988
I was going to do an episode on this, which I kind of just did, but it dawns on me, though, um, but it dawns on which.

01:19:30.009 --> 01:19:35.295
It dawns on me, though, that if I were to talk about the results, who cares like that So-and-so wants this longer and like the actual details of it.

01:19:35.345 --> 01:20:03.652
But the bottom line is I'm just a huge fan of surveys and it's not a, it's not the end of the world to get feedback Cause then you know, one of the things that that gave me test anxiety when I was in college is I started doing my homework and I was actually trying to get good grades and so I would get a little anxious to where my brain would kind of freak out, because it was one thing to get mediocre grades because I wasn't really trying, I was just kind of sailing through college.

01:20:03.652 --> 01:20:09.706
But now I was trying, and what would happen if I actually try to get good grades and then didn't?

01:20:09.706 --> 01:20:10.868
Well then I'm a big dummy.

01:20:10.868 --> 01:20:17.653
Well, it turns out, if you did the homework and read the book, you actually ended up on the Dean's list, you know.

01:20:17.653 --> 01:20:27.395
But it's, it's weird sometimes like, oh, if I try, some people might you know I might not like what I'm doing or whatever Like no no, it's feedback.

01:20:27.456 --> 01:20:33.226
Like I said, you either win or you learn Another fun.

01:20:33.226 --> 01:20:35.554
Do you have anything to add to that before I move on, jim?

01:20:36.095 --> 01:20:36.896
No, I think that's good.

01:20:37.707 --> 01:20:38.692
I think we're in the space there.

01:20:39.045 --> 01:20:40.028
From a survey guy.

01:20:40.028 --> 01:20:42.193
I'm like no, never do a survey.

01:20:42.193 --> 01:20:55.386
Yeah Well, here's one that says, yeah Well, here's one that says how important are the aesthetics to you when it comes to creating a full listener experience Beyond great audio?

01:20:55.386 --> 01:21:05.440
How much do things like podcast art, video visuals, equipment design and consistent brand style factor into your show?

01:21:05.440 --> 01:21:09.452
I'm exploring this in my next podcast series and would love to hear your thoughts.

01:21:09.452 --> 01:21:14.228
Drop me a comment or DM me if you'd like to, if you've got a strong take.

01:21:14.969 --> 01:21:23.372
And I used to think artwork, especially episodic artwork, and it kind of, as always, it's a podcast question, so it depends.

01:21:23.372 --> 01:21:26.266
But I used to think it's nice if you got the time.

01:21:26.266 --> 01:21:37.006
And now that I work at Podpage and I see people where they have, they're showing their artwork for every episode on the page and it's the exact same thing.

01:21:37.006 --> 01:21:44.335
That it's not a horrible look, but it looks much better if it's different.

01:21:44.335 --> 01:21:52.787
It just especially if it ties in with the theme of the or the color scheme of the.

01:21:52.787 --> 01:21:56.413
You know your artwork or whatever it is.

01:21:56.413 --> 01:21:57.536
Let me see if I can find.

01:21:57.536 --> 01:21:59.380
Yeah, let me do this.

01:21:59.925 --> 01:22:09.470
This was PodPage's website of the week and it was simply because and this is why I said, it's simple, there's nothing crazy on this site.

01:22:09.470 --> 01:22:11.173
But here's their artwork.

01:22:11.173 --> 01:22:22.872
It's got this light blue, it's got a little bit of gray, and so we tied in, or they tied in, this kind of dark greenish color and it just everything here ties into this.

01:22:22.872 --> 01:22:25.525
So there's nothing where all of a sudden everything's bright yellow.

01:22:25.525 --> 01:22:27.009
It's super simple.

01:22:27.009 --> 01:22:33.680
They've got professional photos for their author pictures and such.

01:22:33.680 --> 01:22:34.126
It's not.

01:22:34.126 --> 01:22:38.493
Somebody did this on a phone and then they've got an about section and then they got their email.

01:22:38.604 --> 01:23:03.725
But to me, when I just came to this, I was like oh wow, this is a simple, like nothing, like they barely tweaked the theme, but just because there was a solid color scheme, I was like that looks just I don't know what the I want to say smooth, but it just looks planned, maybe, or it wasn't random, or but I was like I like the look of that.

01:23:03.725 --> 01:23:11.025
And so for me, when somebody asked dude, does it matter what stuff looks like on video?

01:23:11.025 --> 01:23:15.676
Of course your, your thumbnails are all that in a bag of chips.

01:23:15.676 --> 01:23:24.827
That's half your, half, your well, I don't know about half, but a big chunk of your views and such can be tied back to the artwork.

01:23:24.827 --> 01:23:28.872
So you have to be, you have to put in some time, and that's the one that I really suck at.

01:23:28.872 --> 01:23:35.730
I'm always going into Canva and just doing what's good enough, et cetera, et cetera, but uh, you know um.

01:23:36.292 --> 01:23:37.113
Dave, I think.

01:23:37.113 --> 01:23:40.078
I think everything in your brand matters, right?

01:23:40.078 --> 01:23:46.115
How you determine to be, how people perceive you is important.

01:23:46.115 --> 01:23:50.505
Now, how you go about it is up to you, right?

01:23:50.505 --> 01:23:55.176
And what you put out there and how it's perceived is up to your audience.

01:23:55.176 --> 01:23:57.287
And you've got to.

01:23:57.287 --> 01:24:03.359
You know you can't underestimate the power of personal brand.

01:24:03.359 --> 01:24:07.266
That's what people are attracted to, that's what people are coming for.

01:24:07.266 --> 01:24:09.028
Your personal brand, right?

01:24:09.547 --> 01:24:11.329
You're all listening here live.

01:24:11.329 --> 01:24:26.082
For those of you listening live, you're here because you like our brand and many of you come out every single week and you hang out for the banter or the comedy or the train wreck or whatever the value that you're coming for.

01:24:26.082 --> 01:24:29.887
Certainly, many of you have already heard everything we have to say.

01:24:29.887 --> 01:24:32.094
So we've been doing this a long time.

01:24:32.094 --> 01:24:33.405
There's nothing new under the sun.

01:24:33.405 --> 01:24:34.287
We said it all.

01:24:34.287 --> 01:24:40.451
Maybe there's a every once in a while there's a new tweak, but you're here for our brand of community.

01:24:40.451 --> 01:24:42.054
That's what we built here.

01:24:42.054 --> 01:24:43.577
Is that that community brand?

01:24:43.577 --> 01:24:46.712
You come out on Saturday mornings because you love it, right?

01:24:46.712 --> 01:24:47.474
You love to be here.

01:24:47.474 --> 01:24:49.951
Some of you listen to this as a podcast.

01:24:49.951 --> 01:24:52.162
You won't join us on Saturdays, I don't know why.

01:24:52.302 --> 01:24:59.337
I'm a little offended but you won't Not really, you come out, you listen to us as a podcast.

01:24:59.337 --> 01:25:00.787
You do it on a weekly basis.

01:25:00.787 --> 01:25:08.023
We get some pretty good numbers that way, numbers that we're happy with, but something about the brand has attracted you to that right.

01:25:08.023 --> 01:25:12.692
So, as you're thinking about your podcast, what's the brand that you have?

01:25:12.692 --> 01:25:15.779
Why are people coming to listen to you?

01:25:15.779 --> 01:25:17.587
What is the brand that you're doing?

01:25:17.587 --> 01:25:27.117
For some, you know, I think of Home Gadget Geeks if I came up with individual album art for each post, would that change anything?

01:25:27.117 --> 01:25:28.701
Yeah, it might.

01:25:28.701 --> 01:25:30.145
It actually might.

01:25:30.145 --> 01:25:33.314
I might attract some folks who like to see that.

01:25:33.314 --> 01:25:43.163
I've always had a hypothesis that I speak mostly to tech guys who don't care, so I don't spend a lot of time on individual album art.

01:25:43.304 --> 01:25:48.234
It's just not something I do, but the brand part of it's important, right, the brand piece.

01:25:48.234 --> 01:25:50.259
I want people to see the colors.

01:25:50.259 --> 01:25:53.475
You know I've got the Home Gadget Geeks logo, I guess, up over here.

01:25:53.475 --> 01:25:59.256
I want folks to see that color and go, yeah, up here, there, it is that way.

01:25:59.277 --> 01:25:59.518
There we go.

01:26:00.666 --> 01:26:04.036
And say oh yeah, I'm at Home Gadget Geeks.

01:26:04.036 --> 01:26:05.469
I know I'm here.

01:26:05.469 --> 01:26:15.695
This is a recognizable symbol, right, I put that brand everywhere because when people see it, I want them to say oh yeah, we're at-home gadget geeks.

01:26:15.695 --> 01:26:17.127
So that it's.

01:26:17.127 --> 01:26:17.426
It's.

01:26:17.426 --> 01:26:20.091
Everything you do is your brand, yeah.

01:26:20.112 --> 01:26:26.832
So Chris says uh, your your message first, clear audio second and everything else later.

01:26:26.832 --> 01:26:28.296
Yeah, I kind of get that.

01:26:28.296 --> 01:26:32.764
It's kind of what Jim said, though I've mentioned this a few times.

01:26:32.764 --> 01:26:48.497
When I was at the event in Chicago, greg from RSScom said you have to figure out what you want to be known for, because, yes, you're a podcast, but you're a brand, and your brand is when people know what you're known for.

01:26:48.497 --> 01:26:58.974
So you know, I remember once I was at a Christmas party with my wife and the guy came up and said hey, you're the podcast guy, so that's my brand, I'm the podcast guy.

01:26:58.974 --> 01:27:00.149
I'm like okay, I'll take that.

01:27:00.149 --> 01:27:04.511
The other thing I'm confused on is is Coach Dave leaving us?

01:27:04.511 --> 01:27:04.792
He goes.

01:27:04.792 --> 01:27:07.274
I guess I need to find a new show to watch on Saturday mornings.

01:27:07.695 --> 01:27:09.298
I think he's joking.

01:27:09.298 --> 01:27:11.466
I hope not, don't leave Coach.

01:27:11.485 --> 01:27:14.253
Dave, we like having you out here on Saturdays.

01:27:14.614 --> 01:27:21.494
Yeah, he says yes, literally dialed in to get my mind off of choking to death.

01:27:21.494 --> 01:27:22.577
Well, don't choke to death.

01:27:22.577 --> 01:27:23.518
I've almost done that.

01:27:23.518 --> 01:27:24.199
That's no fun.

01:27:24.199 --> 01:27:25.948
He says, jim and Dave, you complete me.

01:27:25.948 --> 01:27:26.251
Well done that.

01:27:26.251 --> 01:27:26.532
That's no fun.

01:27:26.532 --> 01:27:27.998
He says, jim and Dave, you complete me.

01:27:27.998 --> 01:27:29.064
Well, there you go.

01:27:29.064 --> 01:27:31.506
Did we have you at hello?

01:27:31.506 --> 01:27:37.007
We had you at, you know, as the podcast coach, which was, you know, an hour and a half ago.

01:27:37.007 --> 01:27:41.510
So Chris says great points on brand from Jim.

01:27:41.510 --> 01:27:44.872
Too many times people think brand means fonts, colors and logos.

01:27:44.872 --> 01:27:47.033
It's so much more than that.

01:27:47.033 --> 01:27:48.694
Yeah, absolutely those are the things.

01:27:48.694 --> 01:27:57.597
Like I know Daniel J Lewis is working on some new thing and whatever it is, I'm like I'll go check it out, because he typically doesn't make junk.

01:27:57.597 --> 01:27:58.177
You know what I mean.

01:27:58.177 --> 01:27:59.779
I like his.

01:27:59.779 --> 01:28:02.720
Oh wow, my brain is just not here today.

01:28:02.720 --> 01:28:03.980
He's going to kill me.

01:28:03.980 --> 01:28:05.180
It's the thing.

01:28:05.180 --> 01:28:07.641
Pod influence Is that.

01:28:07.641 --> 01:28:08.882
It Is that right, pod.

01:28:08.882 --> 01:28:15.588
Nope, he made up a word, it's so.

01:28:15.588 --> 01:28:17.190
I'm not moving on until I remember.

01:28:17.912 --> 01:28:19.373
Oh boy, we could be here a while.

01:28:19.394 --> 01:28:19.935
That's right.

01:28:19.935 --> 01:28:21.457
Does that help?

01:28:21.457 --> 01:28:27.952
I'm going to the Audacity to podcast, hoping that he mentions it on his show.

01:28:27.952 --> 01:28:30.194
Let's see Gear and tools.

01:28:30.194 --> 01:28:31.296
Nope, not there.

01:28:31.296 --> 01:28:32.779
It's pod.

01:28:32.779 --> 01:28:38.634
He made a word with pod in it, but that's about half of the podcast industry.

01:28:38.634 --> 01:28:45.657
Yeah, for the record, Daniel, there's no mention of your show or your product under gears and tools.

01:28:45.657 --> 01:28:47.689
He should have an option there for software.

01:28:47.689 --> 01:28:49.836
It's pod.

01:28:49.836 --> 01:28:55.175
Well, here, if I type in pod Podgagement.

01:28:55.695 --> 01:28:59.385
Podgagement there we go, I knew that I'd drawn a blank.

01:28:59.524 --> 01:29:07.756
So, speaking, getting some podgagement, jim, what are you podgaging with your audience this week on Home Gadget Geeks?

01:29:08.265 --> 01:29:09.287
Nice segue.

01:29:09.347 --> 01:29:10.331
I like that Good work.

01:29:10.430 --> 01:29:12.256
Aaron Aaron Lawrence.

01:29:12.256 --> 01:29:17.292
Uh, tech gadgets international uh joins me and we spend a little time.

01:29:17.292 --> 01:29:20.954
Uh, you're talking about the some of the reviews she's been doing.

01:29:20.954 --> 01:29:22.087
I didn't realize.

01:29:22.087 --> 01:29:33.997
Ninja, you know the Ninja coffee makers, and so they make an ice cream maker now, where you can get your own soft serve, yeah, so that we cover that plus a whole bunch of other gadgets.

01:29:34.237 --> 01:29:35.386
It's a great episode.

01:29:35.386 --> 01:29:36.289
You're going to want to see it today.

01:29:36.289 --> 01:29:36.811
She's.

01:29:36.811 --> 01:29:43.394
She is working, uh, to get her 100,000 subscriber on YouTube, so all her links are on my site.

01:29:43.394 --> 01:29:45.216
If you want to go out there, check it out If you like it.

01:29:45.216 --> 01:29:46.759
She's a good one to follow for reviews.

01:29:46.759 --> 01:29:48.140
You can check it out today.

01:29:48.140 --> 01:29:50.402
Homegadgetgeekscom.

01:29:50.962 --> 01:29:58.229
There you go, on the show on Monday for the School of Podcasting, I'm interviewing Justin Moore, author of the book Sponsor Magnet.

01:29:58.229 --> 01:30:03.176
If your goal is to get sponsors, like I know, I have a book on monetization.

01:30:03.176 --> 01:30:11.750
This is a deep dive, which makes me sound like I'm AI, but it's a, it is.

01:30:11.750 --> 01:30:12.452
It's a a what would it would?

01:30:12.452 --> 01:30:17.367
It's a thorough looking at, uh, the topic of sponsorship and he talks about how you don't get sponsors.

01:30:17.367 --> 01:30:24.689
You go out and find partners and, uh, I did something that I don't recommend, and that is I walked him through his greatest hits.

01:30:25.489 --> 01:30:31.759
I was like, you know, I know I should do a different interview, but my audience probably hasn't heard, maybe, his greatest hits.

01:30:31.759 --> 01:30:34.088
So I walked him through a lot of the questions.

01:30:34.088 --> 01:30:35.873
I asked some people like what would you ask him?

01:30:35.873 --> 01:30:41.176
And it was, you know, kind of the same old questions how big does my audience have to be and what price should I use?

01:30:41.176 --> 01:30:49.319
And I was like, okay, he's answered those before, but I'm like, so I don't expect Justin to share this, but I do think it's a really good interview.

01:30:49.319 --> 01:30:54.796
So if that's something you're looking at and we will be here next week, let me double check.

01:30:54.796 --> 01:31:01.386
Yes, that is the 16th, because the week after that I will be at Podcast Movement, and thanks for sticking around everybody.

01:31:01.386 --> 01:31:04.456
We'll see you next week with another episode of Ask the Podcast Coach.