WEBVTT
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Ask the Podcast Coach for November 1st, 2025.
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Let's get ready to podcast.
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There it is.
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It's that music that means it's Saturday morning.
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It's time for Ask the Podcast Coach, where you get your podcast questions answered live.
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I'm Dave Jackson from the School of Podcasting.com, and joining me right over there is the one and only Jim Cullison from theAverage Guy.tv.
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Jim, how's it going, buddy?
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Greetings, Dave.
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Happy Saturday morning to you.
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Happy All Saints Day.
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A reaction for the church for Halloween.
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So we're glad you made it on Yeah, there you go.
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I'm glad you made it on the other side of Halloween.
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Welcome back.
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Yeah, you know, I think the whole ring camera kind of spoiled the whole trick part of trick or treat.
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You know what I mean?
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You can't leave steaming piles of dog poo on somebody's, you know.
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No, no, you're gonna be like, hey Johnny, we we have film of you.
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Um although I don't think it matters on a night like that.
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Are you really gonna be able to find, you know, teenage mutant ninja turtle who left a turd on your porch?
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Not gonna happen.
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Yeah, but this it is getting, I don't know about you.
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I woke up and said it was 36 degrees outside, and I was like, oh, it is November.
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Yeah, we listen, it's this is uh really one of those years we went from summer.
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I mean, it was still like 80 a week ago here.
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And then 30.
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Yeah, okay.
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Welcome to winter.
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The last Sunday it said it was 30, I think, five out when I got up and I had to scrape my car to go to church.
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And was like, somebody's lying, because if it's 35, it shouldn't be freezing on my windshield.
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So it's dang you, Alexa.
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We don't say the other things anymore.
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It's the dew point.
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Oh, there we go.
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But of course, you know what'll keep it nice and toasty is that's right, a a good my Alexa is going crazy for some reason.
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A hot cup of Java, and that coffee pour is brought to you by our good friend Mark over at podcastbranding.co because he'll make you a whole website.
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He'll make you, you know, cool artwork, which is if you're watching this on YouTube, uh, he's made a bunch of mine, and uh he can make a PDF, anything that you want to look good in front of your audience.
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Because look, you can only make a first impression once.
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Mark is an award-winning graphic artist, he's a podcaster, which is you you don't know how great that is until you try to work with someone who's like, yeah, a podcast thing, that's that thing on YouTube, right?
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And you're like, no, no, it's not.
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So uh Mark's gonna sit down with you one-on-one, find out what you want to do with your show, let him be the marketing guy.
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You're the podcast person, and you're just gonna get that personalized one-on-one attention that you're just not gonna get any place else.
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So when you're ready to look your best, there's only one place to go.
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That's podcastbranding.co.
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Tell him Jave, Jave, yes, Jave and Dim sent you.
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It's our combined name.
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That's right.
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Jave.
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Big thanks to our good friend Dan Lefebvre over there based on a true story, based on a true storypodcast.com.
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And he's been taking a little time off, but Project Blue Book is still out there.
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If you want to take a look at it, I I always encourage you.
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You know, Dan does some amazing cover art.
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And if you want to see how cover art should be done or could be done, I don't want to, no shaming, no cover art shaming here today.
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If you want to see how that you want to see some good art there, check it out.
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Based on a true story at based on a true storypodcast.com.
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And as always, Dan, thanks for your sponsorship.
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Yeah, since it's November, that means it's the first day of Napod Pomo, which I forget what it stands for.
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Yeah, you do a November challenge, which usually means I don't I'm already way ahead of the game.
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This is where I usually stop cutting my hair so by January I'll look like Jerry Garcia.
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But if you're doing the November challenge with a podcast, all I say is about the 10th, when you're a little crispy, you know, it's okay to stop.
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I've seen people that just burn themselves ragged because I I mean, on one hand, I love it because it just gets you to create, you're right.
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Get your reps in, go to town.
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So I love that part of it.
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But when it just burns people out to where they're like, oh, I can't do that.
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I'm like, well, realize you're not going to be podcasting every day.
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Maybe do one a week or two a week or whatever, but not every day.
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And yeah, the content creator's accountant.
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Yeah, it's true.
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Ralph is doing that.
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He's been podcasting daily for years, which I still think is madness, I tell you, madness.
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But if you got it in you, I mean, if you'll yeah, exactly.
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If you like doing it, do it.
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If not, I just to me it sounds like a great way just to burn your soul.
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I did it one one year I did it, and it was like, Yeah, I don't think I'm ever gonna do that again.
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And I was doing things like my top ten albums of all time, and I was just finding anything to to talk about.
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But in the end, I was like, if I was brand new to podcasting, if I didn't realize I'm just getting my reps in, I I really could see where in a way that could be you know a spooky way to just burn people out.
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But so just just know that going in.
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Yeah, it depends how you make them, how much you know, depends the you know, my posting process is fairly complicated, right?
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It all the different places I send it to, and the different pieces that I do.
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I've actually with AI, the the actual show note uh part that used to be a burden, like I hated writing show notes, is now actually really enjoyable, right?
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As the AI is helping me do those things that I'm not very good at, and I've gotten it down to kind of my science, so to speak, where I do the prompts in certain order, I give it information in certain order.
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That has actually made the the for me, the posting process a little bit more enjoyable.
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So, you know, where or used to be a chore, and I would have Dave, I if I would have tried to do home gadget geeks style daily, that well, the interviews by themselves would probably burn me out.
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There's just a lot to it.
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But but you know, hey, you there there can be ways to make things easier for you.
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Yeah, Randy Black says I tried daily and made it about 15 days before I, you know, threw in the towel.
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Uh speaking of Randy Black, no show next week.
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I will be at Pod Indy shaking hands with the one and only Randy Black, along with uh Craig Van Slyck from AI Goes to College.
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He's gonna be doing a half-day seminar, doing a deep dive into AI stuff.
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So I'm looking forward to it.
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For more information, go to podindi.com.
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Dave says it could be a good way to get some people started.
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Yeah, that's the thing where I've done this many times where I use an app called Chronometer, and I'll start off and just be great, and I'm tracking all my food, and then somewhere around Thursday the the wheels fall off, and for some reason every Sunday I'm like, all right, back on the thing.
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So sometimes just a new month will be the thing to get you going.
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Realize though, if you're thinking of starting a podcast in 2026, if you start now doing the planning, doing the research, like you know, I maybe that's what a lot of people are doing now.
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This whole daily thing is they're trying to get their reps in.
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So when January hits, they're ready to do it for reels and you know, go to town.
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So instead of waiting like everybody else till January, and then they do their reps, and then they're ready to launch in whatever March or something like that.
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So yeah, uh Rich says, I did uh Vlogmas in 2020.
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Made it 22 days daily sports history.
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I went from seven to five days a week, have a kid with a heart condition.
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Well, that'll change your schedule real quick.
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Yeah, yeah.
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And then Ralph said, I love doing daily so much.
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I added another show and then another and then another, but only one daily.
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Yeah, that's that's that's my biggest regret, having so many shows that I was like, I I think if I had to do it again, I'd do one show and just make it amazing, as opposed to, yeah, I got three shows that are not bad, you know.
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So that whole nine yards.
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But speaking of starting the different hold on real quick, it was a little bit of a different day, you know, five years ago, even five, six, seven years ago when podcasting was still fairly edgy.
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And like I think the edge is off of it.
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Like there's there hasn't really been any new technologies around it for a while.
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I mean, whole podcasting 2.0 tried to do that and had some success getting some new things, but there isn't really anything new.
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And then we've seen the advent of the mega podcaster, right?
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Joe Rogan started with serial and then some other ones.
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Rogan's kind of come on.
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I think you know, we're seeing this with the Kelsey brothers with new heights.
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And it's kind of I I don't, I just don't feel like it's as edgy as it used to be.
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Like, I think the even for the people listening, and I like Dave, in those early days, I felt like we were breaking ground.
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Yeah.
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We were like, yeah, we're out, we're rebels out here, we're gonna, you know, take stick it to the radio man, and then we got you know, we we're we can reach people you can't, and I I don't I don't feel that way anymore.
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I feel like, yeah, it's kind of mainstream and it's okay.
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I mean, I'm not trying to say we shouldn't be doing it.
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Don't hear me say that.
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This uh this is not a podcasting's over, you know, the everything's falling down.
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It's just like it's just not as it used to be.
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I'm a rebel.
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Like I but here's the thing.
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Where's the where's the rebellious in this?
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Because we'll we'll get uh Jeff, I pinned your question by the way.
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We're gonna circle back to that.
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But this guy says, are reality podcasts a thing?
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Uh a couple of my friends of mine, a couple of friends of mine and I get together a couple times a week and we sit around in BS while we watch football, baseball, or whatever.
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Other friends started stopping by and they said we should start a podcast and just record the BS conversations, which cover life topics in general or things happening in our lives personally.
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So we said F it and we started one in January.
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Our expectations are zero and our metrics are okay, but we have a blast doing it.
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That's the key.
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And everyone that comes over wants to record with us.
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Are there any other podcasts that are similar or do most have structure?
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Or our show is a train wreck, but that is kind of what we already know.
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Of course, we knew nothing when we started, and we have 20 episodes now.
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Wait, they've been podcasting since January.
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They do a couple a week, so they're not being consistent then.
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They should have let's see, this is uh Yeah.
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Yeah, it sounds like they're doing every other week, maybe.
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But anyway, I would love to know if people actually want to hear about other people's realities or if not.
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I understand listeners will flock to a good podcast, and I know ours is far from the from a professional uh cast.
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However, there is something entertaining in terms of value to it, but interested in everyone's thoughts.
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I know if we start on a particular niche, it could be easier, but we are content with what we're doing now.
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Thanks in advance for this.
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So there are two things that I like about this.
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One, we're having fun too doing it, and two, we are content with what we're doing.
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Well then keep doing it.
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Like, but I mean, it it's one of those words like, hey, I'm gonna call my friend that I've known for 50 years, and I'm gonna recon record the phone call.
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Should that be a podcast?
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Eh.
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You know, we're gonna talk about guitars, we're gonna talk about hot chicks in high school.
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Yeah, but it's like uh not every conversation needs to be made public.
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So I just answered them.
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I said, look, if you're making me laugh, cry, think, grown, educate, or entertain, if you're making saving me time or money, I'll listen to that.
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But if you're not, not.
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And my guess is I I would love to know what the name of the show is and go look at it.
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It's probably two hours long.
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They're doing it Rogan style, that they love to say.
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I don't know, but I just to me, you know, do people actually listen to this?
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If it's good, yeah, I'll listen to that.
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But if it's not interesting, I mean, that's what the Kelsey brothers are doing.
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Right.
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I mean, they're just getting together and just talking about football, right?
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That's their thing.
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And I listen, I've listened to that podcast a couple times.
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It's not that good.
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No, it's not I I could I made it through maybe the first five minutes because it was all ads.
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The beginning of it, I was like, and they're like, Oh, you can get our new coat, you can do this.
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And I was like, You guys gonna ever talk, you know, because I like I like both of them.
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They seem funny and kind of koof, but it was like, when are we gonna get to the show, guys?
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Come on.
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No, and they and Jason's you know was dropping the F-bomb like every third word.
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Like, I'm okay with that, but not that much, right?
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So you're like, you know, but that's what they're doing.
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I mean, they just they're brothers who got together.
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Let's just talk about things that are going on in our life.
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Now they hit a sweet spot where you know, listen, if Travis would not have found Taylor, we nobody in this audience would know who Travis Kelsey is.
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Just let's just be really clear about that, right?
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So, I mean, I know I follow the Kansas City Chiefs, but nobody here would have known, and maybe a few of you, but so they they hit they hit that lucky, you know, like all the the universe kind of came together.
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But I don't uh you know, listen, if it brings you joy to sit around and do those things, do it.
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Do it, exactly.
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We just don't think everybody wants to listen to you guys just be yesing.
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Yeah, Chris says having fun is a fine reason to do a podcast, but not everything is not everything we think is interesting is actually interesting, right?
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Unless you're a big celebrity, you you can't get away with just chit-chatting about nothing.
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It's gotta be, you know, I mean as much as Seinfeld is the show about nothing, it's really it's that's the topic, nothing.
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And but I mean it was still weird and interesting and funny, and but even that is not work television, it had Larry David, yeah, it was Jerry Seinfeld.
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Like by that point, they had all become names, right?
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It it and they went through the first couple seasons weren't very good.
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No, it almost went off the air.
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Yeah, it took a while for their audience to to find them, which brings up this question, which there are two here that I'm just like, no, no, what?
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This one, I've it uh fear of starting is killing me.
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Says I feel like I have important things to share, but fear of starting a podcast or a blog, or a blog?
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You're afraid of a blog?
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Okay, and sometimes lack of inspiration, well, that's that's important, are holding me from starting.
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How did you start?
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And so for me, I always say when the fear of looking stupid or dumb or whatever has got you worried, when that is less than the need to serve your audience, you will start.
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But if your fear is way more than the I gotta talk about this, you're just not gonna do it.
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And I think that's what this person is is doing.
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So, but when you first start off, you don't have an audience.
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Like we all start with zero.
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And so, you know, you've got to go out there and promote it to get your first five people and then hope that two of those tell somebody else, and then two of those tell somebody else, like, etc.
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I don't know.
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Did I don't remember the only reason I was remotely worried when I started was I didn't know how to make a podcast.
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Like there wasn't I gotta figure it out.
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And once I finally did, and I uploaded it and saw it come down, I was like, okay, I got the technology down, now we just gotta talk.
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And that I don't know, maybe because of my background in in teaching and being able to talk on stage, being a musician, I don't know.
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I I that never although my very first performance in sixth grade, I sang in the choir, and the minute the last note was over, I ran to the side of the stage and threw up.
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Oh yeah.
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Yeah, yeah.
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But by the time you started podcasts, Daves, you were a performer already.
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You'd been on stage, you played music, you'd been accepted in that form, right?
00:16:35.600 --> 00:16:43.919
You you you knew you had some confidence, you had taught, and so you knew how to stand in front of a classroom of people and do that.
00:16:43.919 --> 00:16:53.840
Not a lot of people get that get that public experience of being up in front of people and the jitters and the fear of failure, and all those things are super real, right?
00:16:53.840 --> 00:16:57.679
You know, I I hate to say it, but sometimes you just gotta do it.
00:16:57.679 --> 00:17:05.839
You gotta practice on a few things, you gotta get some confidence, you gotta do some scary stuff and and push push past that fear a little bit.
00:17:05.839 --> 00:17:07.359
Listen, I still get nervous.
00:17:07.359 --> 00:17:09.920
I get nervous before we start on Saturday mornings.
00:17:09.920 --> 00:17:10.400
Oh, yeah.
00:17:10.400 --> 00:17:14.640
So nerves are not an indication of fear.
00:17:14.640 --> 00:17:16.319
They're they're well, they are.
00:17:16.319 --> 00:17:21.279
Actually, they are, but you gotta kind of push through those and say, you know, I'm gonna be okay.
00:17:21.279 --> 00:17:22.319
I'm gonna be me.
00:17:22.319 --> 00:17:23.119
I'm gonna be okay.
00:17:23.119 --> 00:17:24.000
This is gonna be fine.
00:17:24.000 --> 00:17:25.200
Nobody's gonna die.
00:17:25.200 --> 00:17:27.680
This is gonna be great, or it won't be.
00:17:27.680 --> 00:17:30.640
It could be a disaster, but I'm gonna learn from it, you know.
00:17:30.640 --> 00:17:36.240
And so you, you know, I I I think at some point, if you're gonna do it, you've got to.
00:17:36.240 --> 00:17:41.519
I I would say if you if you're just that afraid, you're gonna have to trick yourself into this thing.
00:17:41.519 --> 00:17:46.960
You're gonna have to come up with something to get you in a spot to gain some confidence.
00:17:46.960 --> 00:17:52.160
You know, maybe don't do video, do audio only, don't use your real name.
00:17:52.160 --> 00:17:53.839
Do some, you know, we say this all the time.
00:17:53.839 --> 00:17:54.880
Do some practice ones.
00:17:54.880 --> 00:17:56.960
Do 10 of these that aren't gonna go anywhere.
00:17:56.960 --> 00:17:57.359
Anywhere.