Dec. 14, 2025
New Tip Legislation May save you Big in taxes
Send us feedback/questions via Text On this episode, I was joined as always by Jim Collison, and we had the pleasure of welcoming Ralph Estep from AskRalph.com—the Content Creators' Accountant—to dive into recent changes in how the IRS handles tips for content creators. Ralph walked us through the new law allowing up to $25,000 in tip income (like Super Chats, Buy Me a Coffee, etc.) to be excluded from income taxes in 2025, provided you track it properly. We talked about the importance of kee...
Send us feedback/questions via Text
On this episode, I was joined as always by Jim Collison, and we had the pleasure of welcoming Ralph Estep from AskRalph.com—the Content Creators' Accountant—to dive into recent changes in how the IRS handles tips for content creators. Ralph walked us through the new law allowing up to $25,000 in tip income (like Super Chats, Buy Me a Coffee, etc.) to be excluded from income taxes in 2025, provided you track it properly. We talked about the importance of keeping tip income separate from memberships or other payments where the customer receives something tangible or access in exchange.
We also took questions and comments from our live chat about accounting software, prepping for taxes, and even how certain types of Patreon support could possibly qualify as tax-free tip income under this new law (with a big emphasis on always consulting your own accountant!). Whether you’re using Super Chats, Patreon, or other support methods, this tax year might look a little different.
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00:54 - Dave and Jim in Person IRL
02:15 - Sponsor: PodcastBranding.co
03:33 - Sponsor: BasedonaTrueStoryPodcast.com
04:51 - Ralph Estep Jr. - The Content Creator's Accountant
01:04:01 - Schedule vs Burnout
WEBVTT
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Ask the podcast coach for December 13, 2025.
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Let's get ready to podcast.
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There it is. If that's music, that means it is. Saturday morning, it is time for Ask the Podcast Coach where you get your podcast questions answered live. I'm Dave Jackson from the schoolofpodcasting.com and joining me right over there is the one and only Jim Collison from the Average Guy tv. Jim, how's it going, buddy? Greetings, Dave. Happy Saturday morning to you. Big thanks to Chris Stone for filling in for me last week. And speaking of last week, great to see you on Tuesday.
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Yes, we do. We did have a face to face in person. I always forget how tall you are. See you. And I'm like, that Dave
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1.
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I'm not like Rob Greenlee. Like, Rob Greenlee is great because you can walk into a room and you don't have to look far to find Rob because he sticks above everybody. I think he's like six six or something like that. Adam Curry, six' four, all these tall podcasters.
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But I feel like a runt when I'm around those guys. You always catch me off guard every time I see him. Like, that's right. He's a pretty tall dude.
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So it's good. Good spending time with you. Thanks again to Chris for filling in for me last week. As we were. We were out your way, hanging out with family. Appreciate the Saturday off. Yeah, I think I'm off next Saturday too. By the way, just before I forget, it's our family Christmas next Saturday. What is. Let's see, next Saturday is the 20th, so. Yes. All right. Yeah, yeah. And I'll be back a week after that. Just, just a reminder. So there we go. Excellent. Well, the one thing that we. We met up at a Bob Evans and one. One of the things they were serving, of course, was a popping hype.
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Pop. Yeah, yeah. Coffee. Piping, piping hot. Piping hot. Yes. There we have a lot of it. Trust me, I drink a lot of it, if you know what I mean. There we go. And that coffee pour is brought to you by our good friend Mark over at Podcast Branding co. There we go. Boy, that was.
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That's always scary when you hit the button and nothing happens. But you got to remember they're going to see you before they hear you.
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And the beautiful thing, I mean, you don't realize how cool this is, is Mark is not only an award winning graphic artist, he's a podcaster. And that is huge because you don't have to explain what a podcast is. And he sits down and he listens because, look, your job is creating content.
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His job is the marketing part. So he's going to kind of sit down with you, talk about your show, figure out the vibe of your show and what you're trying to do with it. And he's going to sit down and he can make artwork, he can make a PDF if you're trying to do a handout. If you need PowerPoint slides, if you need a whole website, check out congressionaldish.com that's one of the sites that he did for my friend Jen Briney. And you can check out his site at Podcast Branding Co because it's just the place to go and you're not gonna get this kind of service from somebody on Fiverr. Podcast branding.
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And of course, big thanks to our good friend Dan Lefebvre. Based on a true story based on TrueStory podcast.com Beyond Pearl harbor this week. Most of the movies, you know, Dave, most of Those World War II movies focus on one of two things. Either the attack on Pearl harbor or Midway. Right. Just to be honest.
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Right, Dan. Dan and his guest talk. What?
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There was a lot of other things that went on beyond the Pearl harbor attack, so. Oh, wow. Available today. Yeah, it's a good, it's a good episode if you're, if you're a World War II buff. One worth listening to. Check it out today based on a true story@basedonatruestorypodcast.com and Dan, as always, thank you for your sponsorship. Dan. December 7th, a day that will live in infamy. So just this week. That was just this week. Yeah. Well, we're going to bring somebody in because did you know, Jim, that there is a new, some sort of tipping law or tipping.
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We're not talking about cows like. So when we take tips like buy me a coffee or. Well, that's the thing. A lot, a lot of times we call them tips or donate. I know Ralph has told us be careful calling them donations because we're not a 5013c non profit kind of thing. But the one and only, the content creators accountant. As soon as I find the button, there he is, the one and Only Ralph Estepp Jr. How's it going, buddy? Good morning, gentlemen. How are you both today? We're, we're warm.
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That's good. So, and Ralph has the snow going on. He's up in Maine, right? Or Delaware, I always forget. No, Delaware, not quite Maine.
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We're going to get some snow here tomorrow. They're calling about 4 inches of snow here tomorrow. Yeah, I, I forgot how, you know, when it becomes winter, do you guys get the Snowmageddon where it's just like, oh, it's coming and it's, you know, snowmaged, you know, be afraid. Go buy milk.
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Yeah. So, yeah, we're about 30 minutes south of Philadelphia. So we get all the clowns up there on the local news like, oh, it's going to be the worst storm ever. Get your bread and milk. And people don't even eat bread and milk. And it's like, what, are you kidding me? Have lost their doggone minds. So, yeah, Ralph reached out and said, hey, there's a new tipping law thing. And I went, there is. So what's the new tipping thing? All right, so let me first say, since I raised cows, this is not cow tipping I'm talking about. But no, seriously, this kind of snuck past me. So as part of the big beautiful bill that was enacted in Congress this past summer, a piece of that allows for, if you make tip income, you can exclude up to $25,000 of that from your income tax. And everybody said, okay. And it went completely past me. It's like. But then the IRS made a pronouncement back in September that I totally missed that this applies to content creators. So think about this for a second.
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So if you're a content creator and you receive Super Chat, you receive Buy me a Coffee, you receive any of those type of things which are voluntary in nature, you've got to start keeping track of that because when you go to file your tax return, you're going to be able to exclude that from your income. Now, here's the thing that gets a little bit in the wood in the, in the, in the, in the, in the mess a little bit. It's still subject to self employment tax, Social Security and Medicare tax, but this could save content creators hundreds, maybe even thousands of dollars depending upon how much money you get from those super chats and the buy me a coffees and streaming satoshis and any, anything that somebody is not paying for. And if it's a membership, if it's a Patreon membership, if they're getting something for it, then that's not a tip. But anything else doesn't. And here's the problem, Dave and Jim, a lot of content creators haven't thought about this and they've just got all their stuff in this one bucket. And see, they're going to get this 1099 form from the Cash App platform or from Venmo or Patreon. And it's not going to break out what was tips and what was just ordinary income. So this is a huge opportunity right now to go back and think about what happened this year, because it's valid for 2025. Go back to January and start breaking that out separately, because this could save you hundreds, maybe even thousands of dollars. Yeah, that's. I'm trying to think if I could do that. I know I use Wave for my accounting, and a lot of my stuff I just clump together. I know I break out Patreon and Super Cat. See, that's the. That's the problem, Dave, is if you're not. If you're not separating it. So what I guess what you could do, Dave, is you could go back and look at Ask the Podcast Coach and review each of the episodes and figure out what those super chats were. Yeah, because all those super chats would qualify for, quote, tip income.
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Yeah. Because I know it's weird that ends up going through my Google AdSense is how I get paid. So I could probably go over and get a report for 2025 and see how that works out, but. Very interesting. So, Jim, any questions for you? That's just good to know, Ralph.
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What's the definition. Excuse me? What's the definition of getting something like, you know, in a Patreon, could you have a Patreon account? They don't receive any benefits, so to speak. Does that qualify as a as under this tip thing? It's always up for interpretation, right? Yes, Jim, I did a little looking into it. If it is a monthly fee that you're charging for them to be a member of your Patreon, that would not qualify.
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If it's their. If they just say, hey, I want to give you a little I love gym money, then it would qualify. But if they're.
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Yeah, if it. It what? The way they say it is has it to be voluntary, and it doesn't, you're not getting something for it. So, like, if you said, hey, I want to sell Jim Collison T shirts, and they say, well, I want to buy one of those T shirts, that's not a tip. But if they say, jim, you did such a great job on Ask the Podcast Coach man, and that coffee pour was amazing, and they just want to send you money for that, that would be a tip. Okay. Okay.
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Interesting. What's funny about this is Adam Curry hates when we call people giving you money tips. He's like, it's not a tip. It's, it's. I'm like, well, if it saves me taxes, I'll call it a tip all day long. Yeah.
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So sure. Yeah. All of a sudden everybody's changing their, their terminology over to a tip. Give me a tip. Right. So it qualifies from that standpoint. Yeah. And see, my biggest concern is I've even taught my folks to dump all that stuff together. Hey, you gotta claim it.
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But now I'm actually saying, oh, stop, stop the presses. We need to start segregating that stuff out so that you can do something with this. Because think about it like this. I just even gave a simple example.
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Let's say that you got $10,000 in tips in a year and you're in a 20% tax bracket that just saved you two grand. This is real dollars. This isn't some pie in the sky made up number. These are real dollars. There you go.
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Awesome. Well, of course, Ralph, if people want more great tax advice on how to keep their money in their pocket. Your website for the content. I'm going to send them to content creators. Accountant.com Again, that's content creators.
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Accountant.com. we just launched the show this past Tuesday. The first show is out there. You can go, you can check it out. I told you how to stay out of trouble and not get sued for everything you've ever earned as a content creator. And we're going to be doing a bunch of new episodes every week. They'll be released every Tuesday. So thank you so much, guys. I, I just wanted to let the folks know about this because this could be a massive thing for content creators. Yeah, absolutely. Excellent. All right, thank you, my friend. Keep up the good work. Appreciate it. We'll see you.
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Take care. And I mean, this is one of those days where I don't know what's running slow, my computer or eCamm, but when I hit the button, it's kind of like, hold on a second.
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Randy says. So Jim is turning into a server at Bob Evans getting tips for the coffee pour. That's it. There you go. There you go. Yeah. And that's why I make you take. All the money, Dave, because I don't want, I don't want to worry about that. To deal with it. Yeah, deal with it. Yeah.
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Jody says, interesting. Unfortunately in Canada, I just have to claim it as income. Yeah, that's always, you know, taxes are always fun. Yay. So this time, by the way, this time of year, there should be a good time for, not for, especially Folks here in the United States, you got three weeks basically left in December. Do a little pre tax work on your podcast. Like Ralph's saying, might be a good idea to start making sure you have all your income streams identified. Know where you're going to get those, you know they're going to report. Might want to listen to a few podcasts on, on Revenue. Just so you kind of know what you can and you can't do around those kinds of things. Gather them up.
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It's a lot less stressful. And this is advice I'm giving to myself, Dave. So this is for nobody else, but it's freaking act together and get, get, you know, get most of it done before January 15th. Just have it all set and ready to go and then when all the official stuff comes out, this year will be a particularly interesting year. Just because there were so many changes in that bill. The IRS is in a little bit of chaos at the moment. Right. And so, yeah, this could be an interesting year. Filing taxes here, it's always an exercise. The United States has such an interesting tax code and it, it's always, it's just, it's difficult for most people, especially content creators, because we have these, excuse me, unusual streams of income.
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So yeah, spend a little pre time, this may be during the holidays. If you get a few minutes, might be a good idea to start gathering your receipts, as they say. That's it. I use this tool for, I love it because it does exactly what I want it to do. It's wave, as in wave and then apps.com.
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and what I love about it is I tie it into my bank. And Ralph will tell you this, I have separate banks for the school of podcasting and separate banks for my stuff. That's step number one. Smart. That's smart, Very smart. And then every time I pay for hosting or something, it goes out, checks my bank and goes, oh, here's a transaction. And then I go in and say, oh, that's hosting, that's whatever. So it's something you ought to do. And I love the fact that then if I have an editing client, I send them an invoice. So that's income.
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I have it tied into my stripe account. So when people pay their school a podcasting bill, it pulls that in. And that's the tricky part. I have to, I could go in and search for probably Google and that would show all the super chats and I could say, hey, and I could make a, an item line and say, track this income as tips and then I can figure out at the end of the year if I need to throw that in or whatever. And I think he answered this. Chris wants to know is there a minimum amount of a yearly tip? Didn't he say was it 6? I forget how much. He said 6,000. Anyway, go over to content creators accountant and he will answer that for you. I will probably consider off to look up to 25k. So I'd keep track of all of it.
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Okay. And that sounds like it's going to be 25, 26, 27 and 28 years. So you know, that may be something I'll consider. I may change the language in my Patreon because yes, it's a membership but they don't really get, you know, today they get early access to. Ooh. Like that's it. That's all, that's all. That's the only really benefit they do is early access to the, to the live stream. Really. That's, that's it. So I had to go in and change the language to say this is voluntary. You're, you know, you're doing all this stuff. Try to make it fit. Because they don't, I don't, they don't get anything for in, in my Patreon. It's a, it truly is a really just a support the network kind of. Yeah. Kind of Patreon account. I don't, I just don't do a lot of things that have physical value like T shirts or you know, some of those kinds of things. So I have to maybe look at it, check my language because if I could exclude all of my Patreon. Yeah, you know, that'd be a nice. That's, that saved me a little bit at least on taxes.
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Yeah. Jody says I use Zoho books.
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It's not free. That's same thing. Waves has a free account.
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I pay for their stuff because I'm using payroll and stuff like that.
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That helps me run my entire business. As a self employed person I've heard a lot about. I know Zoho has like 37 million apps that you can use. Like if you're trying to, I don't know, track inventory, they probably have an app for that or something like that.
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Stephanie says, I just bought Tabby from Appsumo. Did you see that?
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No. I actually it reminds me when I was a young 20 something year old kid, I finally had to stop going to music stores because I didn't really have a ton of bills and I had money in my pocket and I was like, you know, I only have two arms and yet I owned, like, nine guitars. And I was like, yeah, we need to quit going to music stores. And so I kind of a.
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Everything I look at at AppSumo, it's just AI.
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It's like, look, it's, you know, Frosted Flakes now with AI. And it's all AI to write this, AI to create this, and AI AI. And I'm like, you know, and then I've got a ton. Like, I use Castmagic from AppSumo. I use Heartbeat. I got that on AppSumo. So I have a couple that I use a lot. And then I have a ton of stuff.
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I know. I just. I saw where I bought one that would help you write Facebook ads. I used it, like, twice, and they just went out of business. And I was like, okay, we can cross that one off. Sometimes these lifetime deals.
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How long is lifetime? So I just quit going to AppSumo because I kept buying stuff. Like, I probably have no less than three things that help you with your SEO. And it's funny because I actually took a week of SEO classes this week, and it's kind of like, again, SEO, the I is the part I kind of scratch my head on, the intelligence part. I'm like, not that it's stupid, but I'm like, I prefer to have it help me shape the content that my brain made, not have my brain double check the stuff that it brought. That's the way I use it. So Todd the gator says I offer benefits to my patrons, so I guess that's a no for me. I expense out most of my stuff anyway. Yep.
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So just. Just remember, I can't speak for all the other countries around the world, but when you think of your. These definitions of things, they're written by lawyers, and they're always open to interpretation. So, like, you know, these are some really good questions to be asking. Like, hey, I've got a Patreon account that has no benefits. Okay. And you can do that?
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I think Stephanie had been asking Jody. Maybe it was Jody had said, you can do that. Yeah, you can have a Patreon account that has no benefits. I mean, you can. You can set it up that way. Does it.
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Does it apply? Listen, at the end of the day, if. If your record gets flagged by the irs, you know, you fill out your own taxes, you do your own. You know, you figure out what you can take, where you're putting numbers right. For the end of the day, it gets flagged for an audit, and you have somebody look at it. It's Going to be based on the interpretation, their interpretation of what you put in there. Sometimes that interpretation is super clear. Right. Very, very clear. You work for a company where you get tips. You recorded them as tips. They're recorded on a document as tips. You're in the clear for the most part. Right. Some of those kinds of things. Still. It's still a still interpretation of where you got that money from. Right.
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But in some cases, like this Patreon issue or even this Buy Me. I mean, is the super chat you get here, Dave, because we've made it available. People know they can do it that way. Will that be interpreted by the auditor as a tip? We don't know.
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You don't know that. Right. Someone you could get an honor that says, no, you asked for that, or it was, you know, people expected it. I'm not saying this is what's going to happen. I just. Just be clear. Like, these people interpret these things. So, yeah, be careful as you're doing this. Make sure you're gonna have. Sometimes you're gonna. You're not gonna be clear yourself. So you do what you feel you're most comfortable with. Dave and I are not tax advisors. We're not accountants, we don't represent the IRS kinds of things. So none of this advice. You could say, well, they told me.
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On Ask the podcast, we should probably say, while Ralph is an accountant, he's not your accountant. Unless you go over to content creators, accountant.com. and that's one of the things I know.
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Jordan Harbinger. Yeah, Jordan Harbinger always says, I am a lawyer, but I'm not your lawyer. Always consult with somebody because, you know, laws change. Yeah. Ralph says, zoho is good. And then Jody says, yeah, there's a bunch of apps, and if you purchase Zoho one, you get them all. So I'll have to go see if they have an affiliate program. Chris from castahead.net, i use wave apps as well. Solid accounting software.
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And he also has clients that use Gusto. I know podpage uses Gusto. And then Dan asked a question. Is an ad free episode enough of a benefit to not be a tip anymore? Hmm, it's interesting. I do. I always find that monetization strategy weird. Like, I remember when.
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Who's the guy Kevin Smith that directed Clerks and all that stuff.
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He had a podcast and his obvious monetization strategy was, I'm going to dump so many ads in this that you can't take it anymore and you have to sign up for the ad free. Version. And so, you know, that's an interesting question because in an ad free episode, does that count as stuff? That's the question. Right. He was talking about shirts and stuff. That's, that's a tricky one. Well, here on the IRS website, like it says tips, record keeping and reporting. Tips are discretionary. This is directly from the US irs. Right. Okay. So US Friends. Tips are discretionary, optional or extra payments determined by a customer that employees receive from customers.
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Tips include cash tips received directly from the customers.
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Tips from customers who leave a tip through electronic settlement or payment. This includes credit cards, debit cards, gift cards, or any other electronic payment method. The value of any non cash tips, such as tickets. That's interesting.
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Tickets of or items of value. Tip amounts received from other employees paid out through tip pools, tip splitting, or other formal, informal tip sharing arrangements. So, Dave, in our case, where we get a super chat, if you decided, I'm not saying I want you, maybe I do want you to do this now so that I could write it off on my taxes. If we split that, that would tech.
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That would be, could be interpreted as a tip pool. Right.
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Money's coming in one place, we're splitting it out. Even though it came to your account, I can consider it a tip because you're using that as a tip pool.
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Yeah. By the way, employee responsibilities. As an employee who receives tips, you must do these three things. Keep a daily tip record. Report tips to the employee unless the total is less than $20 per month per employee. Then report all tips on an individual income tax return. If you're an employee who's providing those tips to it, those are the things you have to do. Well, here's the fun thing about tips, at least, man, I don't know what, 96 or something like that. Whenever I was a waiter getting my first degree, we had to pay taxes on 8% of tips. The good news is on a good weekend, we'd get 15 to 20% of the revenue was tips. So I got like 7% tax free money. Now it was, you know, I was a waiter, not really rolling in the dough.
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But tax free money is always a good thing. Yeah.
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Ralph says in terms of the ad free, he goes, I would suspect the RSS would not consider that a tip. And yeah, Ralph's disclaimer. I am not your accountant, but I do offer free discovery calls to discuss your specific circumstances if you want to do business together. So there you go.
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Chris says $20 a month is the threshold, by the way on that. Yeah. So if you're receiving less than $20 a month. You don't even need to report it.
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Yeah, there you go. And then Dan says, Google income is a little odd, too, because it all comes through AdSense. Yeah. And so I don't know if they differentiate between super chats and ad income or from their premium subscriptions. But if you wrote that down, if you wrote it down, like, to Ralph's point, like, if you go back to your episodes and you say, hey, I have documentation in my episodes that I received. Let's test this. Everybody give us a super chat right now. Don't do it.
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Don't do it. But. But you could go back in those episodes and document that, hey, this, in this, this month. Like, gamers who get giant super chats might consider something like this, where they would think then, okay, no, it's documented here. I got these super chats, you know, friends. Again, it's back to interpretation. You know, I, I. One year, I got audited, and there were some questions on some things. At the end of the day, the irs, we argued back and forth, and at the end of the day, they said, I said, I don't care. This is the way it is.
00:27:34.510 --> 00:27:58.750
Yeah. Okay, well, I'll write the check, you know, kind of deal. So you, you, you can do things perfectly. You got to just be really, really careful with it. I think in a lot of ways, again, I'm not an accountant, and I don't. Not a lawyer, and I don't work for the irs. But document as much as you can, as much as possible. Yeah. So Dan is using the Apple Podcast subscription, it sounds like he says Apple Podcasts doesn't have dynamic ads.
00:27:59.070 --> 00:28:12.829
Also, if you're an awesome supporter, obviously you still have all the ads we do at the beginning, but if I ever insert any into Ask the podcast coach, you don't get those. But Apple Podcast doesn't have my dynamic ads like my hosting platform.
00:28:13.309 --> 00:28:20.510
So the same MP3 file, but one platform gets Dai, which is dynamic ad insertion, and Apple podcast subscriber doesn't.
00:28:20.750 --> 00:28:39.159
So there you go. So if you want Dan's show ad free, you can do that. Oh, man. Jason, Brian eight Below zero. This is why I don't live in Minnesota. No, thank you. Yeah, so. Oh, speaking of that, look at this. Holy cow. Wait a minute. Where's the.
00:28:40.039 --> 00:28:51.000
Got to get my sound effect going. Why do I always look at this? But we got a $5 super chat from the one and only Randy Black, so thank you, my friend, for that.
00:28:51.590 --> 00:28:55.030
And again, all the buttons are buffering this Morning.
00:28:56.470 --> 00:29:07.750
Yes, I released my first and that's. Not the right one. That's the best David Lee Roth imitation I've ever heard. With a cold. That's about all you're going to do.
00:29:07.750 --> 00:29:10.869
That's it. Oh, here he is.
00:29:11.829 --> 00:29:18.309
Yes, but what's weird is I'm pushing the money shooting into the screen button and.
00:29:19.300 --> 00:29:29.860
Yeah, okay. But thank you very much, Randy. That was very nice. So, yeah, this is a tip. Did you see Chris? No, I did not. Oh, no, we have. Oh, there we go.
00:29:30.180 --> 00:29:33.619
The one. So, yeah, $10 from Mr.
00:29:34.579 --> 00:29:38.340
Chris over at Cast Ahead. You should be giving him a tip for being on.
00:29:38.340 --> 00:29:41.980
That's right. Here's our. Here's our tip for you, Chris.
00:29:41.980 --> 00:29:45.789
Buy low, sell high. That is right for you. Priceless.
00:29:45.789 --> 00:29:56.349
That's a priceless tip. But what it was. Maybe I should be tipping Chris. That's maybe not you. Maybe I should be tipping Chris. So, Chris, thanks for filling in last week. I'm.
00:29:57.789 --> 00:30:01.309
Here we go, Dave. Oh, boy, I feel like a gamer.
00:30:01.389 --> 00:30:04.269
Tom Webster. Holy cow.
00:30:05.630 --> 00:30:53.809
There you go. And for that, I will hold up this book and say, you should buy this book any value. The audience is listening. A little guide to building a big podcast. In fact, I talked about this book today on Reddit because somebody said, anybody know any good books about podcasting? And I said, this one. I said, where's David's book? Big podcast from David Hooper is good. I loved this one just because it was from a female. So you got a different point of view. Kristen Meissner. So you want to start a podcast. That's a good one. There are a lot of good books. I've heard this one called Profit from youm Podcast by some guy named Dave Jackson. So thank you all for the super chats. But yeah, if you haven't read or watched.
00:30:54.610 --> 00:31:21.570
Sounds profitable. Just came out with a new report all about creators. And that was interesting to say the least. There's again, this is where we have the whole what's a podcast? Thing. And I think it was 30 something percent was video only. And in my head I go, that's called YouTube. And then there were people that did podcasts. I know, we're gonna. Are we gonna go there? No.
00:31:22.130 --> 00:31:51.300
And then there's the audio Only people was like 30 something percent. And then there were people that were doing both, so it's really handy. And also, Steve Stewart interviewed Jeremy Ents. I'll have to put these in the show. Notes about his report. And he was talking about all the different pros and cons and ways of marketing your show, etc. Etc. Yeah. And then here, awesome supporters would not qualify as a tip since we are getting exposure.
00:31:54.099 --> 00:31:57.460
But that's not something. I guess the something has to be physical.
00:31:58.099 --> 00:32:09.220
Well, no, it could be considered a value. It could be. Again, it's a little bit of an interpretation. It could be considered value. Like, is the exposure on the program something of value?
00:32:09.860 --> 00:32:19.700
Someone would need to make a determination on that. You might say, you know, we might say, no, but. But I do know Ralph just gave a super chat, too. Holy cow. Yeah.
00:32:24.180 --> 00:32:35.889
I really wish my button worked today. It's not usually. There'd be money shooting out the screen here. And I. I'm like, well, this is what you get when Dave decides to sleep in. Yes. Thank you all.
00:32:36.210 --> 00:35:31.920
He came on the show. Now is this, you know, can we consider Ralph a true tip, because he came on the show and got exposure today. So, Ralph, yours may not qualify to be tax free. Yeah. If your book, if your podcast is not growing the way you want it to, I'm here to tell you, this is the book. This, like, read this run, do not walk to your nearest Amazon or Tom site. The audience is listening. Again, I was reading this on the plane. Well, what I love about it is also Tom. Just. Just a dash, a dash of snark. And, you know, I remember there's one chapter where he uses naughty words. Naughty words. And he says, honest, this is the last time I'm going to say. And then like, three paragraphs later, he's like, oh, oops, sorry. You know, so it's. It's entertaining as well, but it's. You know, when you take, you know, decades of information and you cram it into, you know, this probably could have been another 15 chapters, but 199 pages, 200 if you count the picture of him on the back of just chocolatey goodness tips to go. Oh, and the other thing I like about it is he'll give you a tip and you go, okay, I should probably do that. And then later in the book, he'll be like, oh, and remember how you did this thing back here? This is where it comes into play. And you go, oh, oh. So the logic part of my brain loves stuff like that. That I go, that'll work too. So keep that in mind. Thanks, everybody, for those. For those steps. Here's a fun little question from our good friends at Reddit. So I had a podcast because people don't realize this actually happens, and it does on a regular basis. I have many shows that are dead, but this person says, hey, I started a podcast about two years ago that didn't really get off the ground. I got about seven episodes in. So there you go yet again, reinforcing that stat that most people don't make it past seven episodes. This guy made it two and then quit. He says I never got around to canceling the hosting service for it, so I'm assuming he's on Spotify or something free. Though on a whim, about six weeks ago I checked on it and to my surprise, it was still getting download. Not in any great numbers. There was a spike of interest and then it was one or two a day. Yeah, that's your typical kind of life cycle of an episode. You get a big spike for the first week and then after the month, like anything after 30 days, unless it's maybe true crime or something that's super evergreen or an audiobook, something like that. He says, the weird part is that it's always the same episode. It's the last one that I made.
00:35:32.800 --> 00:35:54.978
This was an episode that was explicitly part of a part two of a two part series. One that does not really work without part one. And someone keeps downloading this one episode day after day and no others. It isn't quite every day, so it's likely it isn't something automated, but it keeps happening. And for the life of me, I can't figure out why.
00:35:55.139 --> 00:36:07.029
Have any of you seen something like this? And I have, because I have stopped many a show and in most apps your last episode is the one that's at the top.
00:36:07.110 --> 00:36:52.009
Unless you have set your show to serial in your media host and then it's going to load your first show first, which would be very scary for many people. But yeah, so this happens. And yeah, I mean, I am amazed. I did a show, I did a podcast about a bad television show. So they brought back the Biggest Loser, the weight loss show, and it was on usa, so it's this kind of obscure kind of cable network. It wasn't very good. And I'd never done a TV show podcast and it was. I still kind of don't get TV show podcasts because I'm just telling you what you just watched. Like, hey, that thing you just saw where the guy and the pig fell in the mud. Well, in this episode the pig fell in the mud.
00:36:52.088 --> 00:36:59.288
And so I am not good at TV show podcasts. I need to go listen to some. But I'm always kind of like, yeah, I watched it, so.
00:37:00.179 --> 00:38:00.259
But it was not. The podcast wasn't any good. The show Wasn't any good. And yet if I logged in right now, I can tell you people are still downloading that. Again, not a ton, like three, seven, maybe 10amonth. Because people are like, what is this? And then they find out that, oh, the show's over, they're not bringing it back. There's actually a Netflix documentary on how maybe the biggest loser really ends up jacking up your. Your metabolism. So I guess I could go back and do a follow up or whatever. But yeah, you always get downloads. And I know Daniel J. Lewis. I'm trying to think of other people who have taken extended breaks. And you do, you know, when you take an extended break and you don't announce when you're coming back, that can really kill your downloads when you come back. And holy cow, I'm not watching the chat. You know, we got a super chat from the one and only Stephanie Graham from nosy af.com also an artist.
00:38:00.420 --> 00:38:04.019
So go over to nosyaf.com and check out her stuff.
00:38:05.860 --> 00:38:20.739
Jason said USA was great in the 90s with pro wrestling and neutered sex comedies, which I think is the name of a band, isn't it? Ladies and gentlemen, this week, Tuesday, right after the comedy show, we're gonna have some songs by neutered sex comedies.
00:38:22.340 --> 00:38:28.980
Yeah. So thoughts on this year's hall of fame? I think it's a good class. I would agree.
00:38:29.699 --> 00:39:19.840
I was very happy to see Mark Asquith. The only thing I am so happy Mark is going to be in Florida because I'm going to grab him by the shoulders and go, what do I got to do to get you back on a mic? I like Mark Asquith because he does not pull punches. And as you guys know, I'm a huge fan of Captivate. It's always great hanging out with all the hosting people because Kevin and all the people from Buzzsprout will be there. But James Cridlin I think was overdue. You know, there's some. The thing I thought the only thing that I was like when I was. First of all, it's really hard when you get that ballot and you're like, oh, well, that guy. That, that. And all of a sudden they're like, oh, by the way, you can only pick eight. And you're like, wait, how many do I have? 34. I'm like, oh, geez Louise. You know, and so you have to really, for me, it's, you know, influence.
00:39:21.599 --> 00:40:13.920
You know, there are some people that maybe should be in there, but, like, not. But it's one of those where it's like, how did you know? Whatever. I'm trying to think of a band here. You know, one band. How is Iron Maiden still not in the hall of Fame when Donna Summer is right, you know, the Rock and Roll hall of Fames, that kind of stuff. So there are times you're like, ooh, this is definitely a good person, but this person isn't in yet, and it's just. It's really hard. And so the one that kind of. I was like, I wish they would have just put the eff, because if you don't know this, I forget what year it was. But there was a guy that claimed he had a patent on podcasting, and it was, if he had won this legal case, we'd have to pay him money to be a podcaster.
00:40:14.400 --> 00:41:07.250
And it was getting kind of scary. And Adam Carolla and the eff, which is the Electronic Fund foundation, not Fun Something foundation, but they stepped up and basically provided the. Some legal help and that whole nine yards. And then we beat them. We beat the troll. And we're all like, yay, we beat the troll. Yay podcasting. And like, six months later, he appealed, and we're like, ah, crap. You know? And so that was one where they had. Holy cow. Another super chat. Thank you. Todd the Gator. Todd the Gator, by the way, at the school of podcasting is having a listening party today. So we're going to listen to Todd's. It's Christmas Early. It is Christmas early. Dion Warwick, rock and Roll hall of Famer, the band Boston. Nope. Yeah.
00:41:07.650 --> 00:41:27.190
Don't get me going. Thank you. The Electronic Frontier Foundation. I'm going to disagree with that one. Dionne Warwick. Oh, over Boston. The band Boston. Oh, I know. I thought he was saying, shouldn't be a Hall of Famer. I was going to no, man. Back in the day. Holy cow.
00:41:27.909 --> 00:41:56.239
So they had two people from the eff, and I was like, ooh, that's like two tokens at the fair. And you're like, I would spend one token on the eff, and then both those people can accept the award and fight over it when they get home. But that was one that I was like, I wish they would have merged those together. But no, there's. And then there's some people, as always, that I don't know. And then you read their background and you go, oh, yeah, that's why that person is there, there. So.
00:41:56.239 --> 00:42:07.440
And speaking of that, Tom Webster, author of the book the Audience Is Listening, also a Hall of Famer. So how many Times you gonna. Tom. What you send your.
00:42:07.519 --> 00:42:12.559
Oh, he did give a super chat. He did give us a super chat. You shouldn't say it that way because then you can't write it off. Right.
00:42:13.599 --> 00:42:16.639
Let's just let sleeping dogs lie. Yeah.
00:42:17.119 --> 00:42:20.480
So excellent. But yeah, that was.
00:42:22.130 --> 00:43:09.739
It's happy. The tickets, I think, are 50 bucks to get into that Dave Ramsey. You know, the lottery is just the stupid tax. Dave Ramsey's coming, so that'll be fun. I'll be interested to see, because Dave Ramsey's like, Dr. Drew was cool when Dr. Drew was there. Really nice guy because I'm hanging out with him. That sounds like a total name. Well, it is a name drop, but it was cool to hang out with him backstage because I was presenting that year that he was there. So we're all in the background making fun of the fact that the technology was falling over left and right. I do hope we can do that. Like, can we get a hall of Fame? Like, can we. You know, and poor. I saw him in the. Gordon Firemark is back there waiting to. To announce things because he sounds like, you know, Gordon Firemark.
00:43:10.059 --> 00:43:13.579
And you know, when. When you're not following the.
00:43:13.900 --> 00:43:36.489
The Playbill or whatever, you know, and it's like, oh, I can't imagine what he was thinking through that. But it was. We need a little. Yeah. So. And Tom's going to be there even better. So. Yeah. If you haven't got your tickets for podfest, it's one of the things I like that podcast movement did, whether they know they did it or not.
00:43:36.489 --> 00:44:29.699
But by kind of inching a little more corporate, there seems to be a little more of a distinction between PodFest being. We always used to say it's a little more indie influenced. And we would always say podcast movement was a little more corporate. So this is where the Wonderys and all the Oxford roads and all that again. So that seems to be a little wider of a gap. And if you want to talk, by the way, they're paying people 500 bucks to talk. At south by Southwest, you get to talk for 10 minutes before a panel. So if you want to go to Texas, that's a fun place to go. Have you ever been to south by Southwest? No. We applied one year to. We had a program at Gallup that. An internship program that we wanted to go down and talk about the way we created and some of the things that we did. They didn't accept our. They did not accept our bid or whatever you call that. So we didn't go down. But I haven't been down.
00:44:29.699 --> 00:45:18.090
I need to. It'd be good. Conferences, man. Conferences are tough for me. Like, if I. They're just. It's not. I don't have a huge draw to it. I know. I was. I had a meeting with a conference this week, and when you're selling a $29 product and the advertising is 50 grand, I'm like, okay, we don't want to be a gold sponsor. But, like. And you keep going down and like, even, you know, a cheap sponsorship is 10 grand. And you're like, okay, how many customers do we have to get? And what's the lifetime value of a customer? And it's like, it's. And I get it because it's those sponsors that then make the ticket price low enough for the average Joe podcaster to buy. So you kind of need both. It's a tricky.
00:45:18.568 --> 00:45:24.929
Conference is not something I. People are like, oh, school of podcasting should put on a conference. And I'm like, I have an answer for that.
00:45:24.929 --> 00:45:28.610
And that is. No. Like Daniel J.
00:45:28.610 --> 00:45:31.289
Lewis. They. We used to have podcams back in the day.
00:45:32.139 --> 00:45:58.860
Podcasts were great, really low key, and you would show up. And they even had a thing where anybody could talk, which is, you know, for a podcast event, that's a scary proposition. But Daniel J. Lewis just about killed himself doing one of those because he did it in a very Daniel J. Lewis kind of way. Stephanie has a question. Does anyone have a virtual mailing address? I need one for my flodesk emails. It's 200 bucks a year.
00:45:59.509 --> 00:46:17.909
But I just went and bought a P.O. box because I tried to. I know. Is it FedEx or Kinko's or. I guess FedEx and Kinko's are the same thing now. Maybe. Yeah. But I know. I know. You can sum up. How old am I? I know.
00:46:19.269 --> 00:46:27.449
Yeah. Tom says. Yeah, it ain't easy. Yeah. I don't. When I went to the. Everybody. Right. You're trying to please everybody.
00:46:27.449 --> 00:47:04.239
And there's. The vendors are mad because there's not enough people in there, and the people are. There's too many vendors, and it's too far to walk, and our rooms are too far away, and there's not enough time, and food's not very good. I mean, it comes under the. The. The term no good deed goes unpunished. I mean, I thought of doing local meetups for years, but, you know, you just. Everybody comes. And even the nicest of people, you know, they're just like, I don't know. It wasn't that much value. And you're like, I'm trying to. You know, it's. It's. It's a thankless, impossible task. Kudos to the.
00:47:04.239 --> 00:47:37.699
To the folks that actually put up with us, because we're all complainers. We are all complainers. Well, maybe not you, but the rest. Oh, I do. Are you kidding me? Is PodFest the one where y' all come back complaining about how. How big it is, or is that podcast move. They're all. I mean, it's one of those things where the original ones, like, I went to PodFest 2 because I didn't know there was a PodFest number one, and there were maybe 150 people. The vendors were in the room. Like, everything was literally in this one room.
00:47:38.179 --> 00:47:51.860
And it was amazing. Because, as you might imagine, the networking is off the charts when we're all learning the same things. That's my favorite kind of event, is a single track where everybody gets the same stuff. That's why I used to love Joe Pardo's thing.
00:47:53.029 --> 00:48:14.630
That's my favorite. Because then you go. When you take a break, you're all talking about what you just saw. And so that's kind of fun. But the thing is, you want it to be big because you're like, this is so great. If we could only make it bigger, it would be the exact same thing. And that's almost impossible to do. I remember when PodFest went to, like, 3,000 people.
00:48:15.110 --> 00:48:33.730
And I remember I saw Glenn the Geek in the hallway, and we passed each other like, hey, we'll have to catch up later. Yeah, okay, good. Yeah. And I never saw him again. So there is a part when it gets so big that you, as much as we all want that fun community thing, it's hard to do. Oh, there you go.
00:48:34.210 --> 00:49:15.039
Single track at south by Southwest. I have to look at how many. How much hotels are, because that's one of those things where I've heard hotels. Because, like, 8 billion people go to Austin, Texas, and I've just heard horror stories of how much the hotels are. And I was like, so, yeah. Dan says conference complaints are applicable to podcast listeners, too. You can't make everyone happy. Yeah, that's true. And then Stephanie Chris Sundays, I use PostNet locally in Atlanta. It's virtually for your mailing address. It's virtual and also a spot to receive and pick up packages.
00:49:15.440 --> 00:49:18.800
Not my actual home address nearby. And worth $10 a month.
00:49:19.360 --> 00:49:48.119
Huh. I'm putting that in my notes here. Post Net. Because every time I get my $200 for my post office box. I go, there's got to be a more. Not that like 200 bucks is going to break me, but 200 bucks is 200 bucks and I get maybe four pieces of mail a year and it's a couple Christmas cards and somebody will send me a mug or something. And the only reason I have it is for email. You got to have an actual address.
00:49:48.920 --> 00:50:03.800
So there you go. But the fun thing about events is because I'm getting ready to go to PodFest. And if you're going to go there, don't wait till you show up to figure out what you're going to do.
00:50:04.840 --> 00:50:37.849
And there you go. Chris says I should do that. I mean, it sounds weird, but I've done this before where I've gone to the middle of nowhere and said, does anybody live near this? And then you find out that one of your listeners does. So find an Airbnb because hotels are ridiculous. Wow. Jason Bryant. My P.O. box went up to 330 bucks a year. Well, I don't know if you guys have heard, but the US Post Office, not really a profitable operation. I canceled it and brought in $125. What are you using now, Jason?
00:50:38.570 --> 00:50:42.009
So that's an interesting topic.
00:50:42.409 --> 00:50:45.849
You know what else is really interesting? Our awesome supporters.
00:50:46.250 --> 00:50:53.289
Yeah, they are. Except I'm looking at this going, yep, I skipped a slide. What is up with the technology today?
00:50:53.849 --> 00:51:04.529
Yes, our awesome supporters. You can be one by going over to askthepodcastcoach.com and you could be like these people. And yes, Ralph, look at it, gaze at it.
00:51:04.529 --> 00:51:30.900
I finally fixed his domain. Content creators accountant. He kept saying, dave, you have my wrong domain. And I thought he meant on when you go to askthepodcastcoach.com awesome. You see our $20 supporters there? And he's like, no, no, it's on the slide you keep showing. So I fixed it. So thank you to all those people who are supporting the show. We are brought to you by theschoolofpodcasting.com where you get courses, coaching and community. Use the coupon code coach.
00:51:30.900 --> 00:51:59.969
And remember that comes with a 30 day money back guarantee. Go to schoolofpodcasting.com and if you need some honest feedback because you know the audience is listening, go over to podcasthotseat.com and get some honest feedback. And when you go to askthepodcastcoach.com, you are looking at PodPage. If you want a tripod page, it's easy. Go to tripodpage.com and if you need more Jim Collison. And hey, who doesn't need more Jim Collison?
00:52:00.210 --> 00:52:08.769
Then go over to not that one, but TheAverageGuy TV and it is time. That's right. You've all been waiting for it.
00:52:09.009 --> 00:52:12.690
It is the joy that is the wheel.
00:52:13.090 --> 00:52:27.619
Oh, names. So who will it be again? I always say this about ecamm. I have 87 screens floating around my screen right now. Mike, I can't even see the wheel. Will it be Ralph at Financially Confident Christian or Glenn at the Horse Radio Network?
00:52:27.940 --> 00:52:41.940
Or again, look at Ralph stacking the deck. In fact, I'll do a shuffle just to make sure that it's, you know, normal. Could it be Craig from AI Goes to College? We'll see when we spin. It might be Jody. We could see.
00:52:42.099 --> 00:53:04.690
It's coming round. It's leaning towards Glenn. But it could be the ladies. And they squeak by and they've got to be loving this time of year. The ladies at Keep the Flame Alive podcast, if you are. You know, we're gearing up. I'm seeing commercials for the Olympics. And if you want to keep up with the Olympics, if you love the Olympics, flamalivepod.com is where you want to go.
00:53:04.690 --> 00:53:23.800
Ladies, thank you so much for your support. We deeply appreciate that. And if you're sitting there thinking, hey, this show is entertaining, it's Dave's a little weird, but do we save you time? Do we save you money? Do we save you headaches? Do we keep you educated?
00:53:24.519 --> 00:53:28.279
Well, then go over to askthepodcastcoach.com awesome.
00:53:28.519 --> 00:53:41.920
And support the show. You'll feel better. It's like a Christmas miracle. So with that, here's the thing. That's not where I wanted to go. I have found this.
00:53:41.920 --> 00:54:07.529
I talk about this every year, how consistent Hallmark movies are, and they're a great way to turn off your brain. But I've noticed a new thing, and I was laughing because I turned one on the other night. Somebody is dead. In every one of these things, someone has died, usually a spouse. So that way you have a single parent who really needs a new dad or a new mom for little Joey.
00:54:07.929 --> 00:54:32.170
And I was like, wow, why is there somebody who always dead in these movies? But that is the case. Going back to a mailbox, Rich Graham said, I had a box at UPS stores for years. Great for keeping the porch pirates off the home porch. Have you guys noticed that AI is completely stuck and hung up on making fake porch pirate videos?
00:54:32.809 --> 00:55:07.159
Like, when I go to Facebook and go to shorts, they're all Exploding things. And I'm like, I know that's a thing, but I know Mark, the guy that used to be a NASA Engineer, super popular YouTube channel, he actually made them and it would spray glitter on them and fart spray. And also it was great. Hilarious. But people are taking that now and making just which the one made a good point. So I just sprayed this guy and he looks like a Smurf. He also knows where you live.
00:55:08.519 --> 00:55:15.079
And then people are like, I'm going to go get the cops. And then it's like, so that's always fun.
00:55:15.639 --> 00:55:29.000
So, yeah, Chris says again, exactly why I got my Postnet box. Is that I'm going to guess postnet.com or is it post.net or Mark Rober. Thank you, Jason.
00:55:29.779 --> 00:55:32.820
Yeah, that guy's, he's now kind of partnering up with.
00:55:34.340 --> 00:56:00.809
Well, that's, it's, we've talked about this before. Find somebody else who does kind of shows like yours. And so he's partnering up with Mr. Beast, which I'm thinking that wouldn't suck. And there's another guy that's, I'm really impressed there are people doing this thing. Do you remember when people used to do this thing called reporting, Jim? And it wasn't just yelling at the other side, it was like, let's give the facts to the people and let them decide.
00:56:01.369 --> 00:56:15.929
And he did a really. I've seen a couple of guys, Coffeezilla's one that is doing reporting on YouTube that is just like, wow, I can't get this information really anyplace else with this kind of spin.
00:56:16.650 --> 00:56:49.869
So that's just an example of that whole value thing that we talk about. So unfortunately, it might be the rise of the influence and the influencer culture that changes a little bit of that. Right. Because all of a sudden, you know, as influencers, we're getting things to start. You know, we get products to talk about and sometimes they're provided for us at no charge. And then sometimes you don't want to say things about them if they are indeed bad. And everybody always says, oh, I'm, I'm fair. I'll never. No, you're human, friend.
00:56:49.869 --> 00:57:32.119
You're, you're human. Let's just, let's just put it that way. So I, I, I bought a porch box, like one of those big plastic. Yeah. You know, it's got a lid on it for the delivery folks so they can come in and put it in the box. Protects it from the weather, keeps it out of sight. And I also put my solar panels up in Front. On the porch in front of that. So it's. It's really hard to see if there's anything even on the porch. Now, we live on a great neighborhood, so I'm not. I'm not too worried about it. But that was that porch box. We talked about this on Home Gadget geeks a while back. That porch box has been a great purchase just to get, you know, get it out of sight, a place for them to put stuff. I did get the FedEx guy when we were getting hellofresh. You know, we're getting big, heavy boxes.
00:57:32.360 --> 00:57:53.219
He was like, can you lift your box up just a little bit? Because for me to lean over it and put that box down all the way in is super awkward if it was a little bit higher. So I actually built a little pedestal that it sits on. It's not high. Nice to see it. But that's a way if you. If you're getting a lot of home deliveries and you don't want to get a P.O. box. I wouldn't. I wouldn't go.
00:57:53.219 --> 00:58:00.340
I hate to have to stop by someplace to get my mail. I just. That would not be for me. I like it. I like it delivered to my mailbox.
00:58:00.579 --> 00:58:06.259
But that's a way. That is one way. One of those things. And they're not terribly expensive, but less than $100. The fun thing about.
00:58:07.300 --> 00:58:18.340
Yeah, the fun thing about mail is if I don't get any, I'm like, oh, I didn't get any mail. And when I do get mail, 98% of it gets thrown away. It's the weirdest little mind.
00:58:18.980 --> 00:58:26.579
Yeah. Todd the gator says, hey, is the creator pass the best to get for Podfest? Well, let's find out.
00:58:27.219 --> 00:58:48.960
I know the last time I was over here, if I wanted to buy. Well, do they have about podfest? Okay. I think I have to go to get tickets to see the different prices. They're not breaking them out here. So when I do here. And then I think we go to Eventbrite. Yeah. And then does. How.
00:58:49.440 --> 00:58:52.000
How well does this explain the differences?
00:58:53.039 --> 00:58:56.320
And so. Okay.
00:58:57.279 --> 00:59:00.529
Okay, here we go. Well, do you see?
00:59:02.769 --> 00:59:13.489
I just see get tickets. That's why I got to go to get tickets again, I think. Yeah. And then. Yes. So if I was them, I would somehow try to get the get tickets to go to this page.
00:59:13.730 --> 00:59:33.730
Okay. So the creator pass $350. I think it just went up last night. This is designed for the podcaster who already has their podcast up and running, looking to elevate their technology innovation. Monetization. Everything included in the expo. Hall pass. That's cool. Attending in person event January 15th through the 18th.
00:59:37.009 --> 00:59:40.690
That looks like we're an editor's pass. What's the difference? So that one was
00:59:40.690 --> 00:59:44.050
48. An editor pass.
00:59:45.090 --> 01:00:15.500
See, that's a little confusing. Is for editors, producers and virtual assistants. So everything included in the expo. I'm trying to see what the difference this is. Okay. This pass doesn't include access to all after parties, access to VIP room and lunch, and learns which is. See that to me, when you have two things that are almost identical because you know the old thing, you can get just an expo hall pass. That sounds really cool. But do you get into any of the parties?
01:00:18.059 --> 01:00:21.900
Meet and greet does not include after parties. So you're just going to be able.
01:00:22.139 --> 01:00:53.019
So this will get you in the hallway and you'll get to see people. So that one looks tempting. If you're, you know, you can't go to any of the sessions but, and a lot of times the parties, half the party is in the hallway. Then we get into the fun ones. VIP 8 28. Now you get exclusive after party access Saturday after party access. Lunch included Friday and Saturday.
01:00:54.300 --> 01:00:57.259
So Jim, what do you think when you see this many options?
01:00:57.739 --> 01:01:08.539
College creator pass. They're trying. I mean they're getting, they got a lot of feedback on, you know, different price points. I mean they have that pro pass is 2,100 bucks. Right. Okay.
01:01:09.900 --> 01:01:24.170
I'm sure they've gotten a lot of feedback on different levels and how to do stuff. This is probably a little more complicated than it should be to figure out. Like I'm not sure. And maybe it's on the page somewhere too. This is, this isn't great marketing.
01:01:24.730 --> 01:01:38.329
No, it's not. I'm like this needs. Yeah, yeah, that could be a little clearer. Like I, I, that should be. And I, I bet on their site somewhere they have it all broken down. I'm sure this isn't the only place. Yeah, because that's, that's not great.
01:01:39.769 --> 01:01:44.809
Yeah, you know, I mean they've got it broken down for sponsors, I'm sure.
01:01:47.380 --> 01:01:48.179
Nope, not really.
01:01:52.820 --> 01:02:03.380
These things are hard to do and it's just, I applaud them for even trying here. Here we are complaining about. Right, well, hold on. Sorry guys. Sorry, my apologies.
01:02:03.940 --> 01:02:15.829
But if now podcast movement isn't, you know, the next things in south by Southwest. So yada yada yada. So here, let's look at.
01:02:15.829 --> 01:02:23.150
Is this even up yet? Because that's in November. I'm jumping away this show not sponsored by PodFest or. Yeah. Or podcast movement. Yes. As we.
01:02:23.389 --> 01:02:30.349
Yeah, that. That one's too soon there, but I can't click this one to see anything about it.
01:02:30.509 --> 01:02:37.969
So, Todd, the. I think the answer to your question is the one that makes the most sense for you. For you. Yeah. 300.
01:02:38.099 --> 01:02:40.759
350 bucks for the. For the. The event.
01:02:41.719 --> 01:02:45.079
Not a bad price probably to. To. For all the things that you're looking for.
01:02:45.159 --> 01:03:19.570
I think for you or for most people, it really is determined between one of two options. Do I want it to get to the sessions or don't I? Right. You know, the VIP pass is super expensive. So if you're going to drop that kind of money, you're not asking these kinds of questions. You're just buying the pro pass. Right. But if you want to get into the sessions and be a part of the after events and some of those kinds of things, you drop it on the. You drop the $300 option. If you're just going and you want to hang out in the hall and you're going to meet people for the hall pass is probably the way to go. Yeah, it's always fun.
01:03:19.730 --> 01:03:26.929
I've had times where the biggest takeaway came from the hallway. Not from.
01:03:28.050 --> 01:03:38.219
But I am interested. I saw where, like, you have to pay more to be part of the parties and. And the parties don't have, like, that's not an open bar. So.
01:03:40.059 --> 01:03:56.860
I'd rather. They're loud. They always get a band and it's fine. That's what they're supposed to be. But I always end up in the back of the room or going outside or whatever. So I think if I were to do it again, I wouldn't buy the party pass and I would just walk to the parties and stand on the outside. That's it.
01:03:56.860 --> 01:04:00.550
I mean, I remember the last one. I might be wrong.
01:04:00.860 --> 01:05:14.969
On Saturday night and Neil was in there doing his DJ thing, but it's ear bleeding madness. It really is. And if I'm 20 and I want to go dance, okay, great. But us old folks, and we're out in the hallway and now I can hear the music without it rattling the tonsils out of my teeth. And we're having a good time in the hallway. So that's where a hallway pass might, you know, be handy. And I did meet. Well, here I'll drop. We'll do some name dropping. I did meet Leo laporte. Yeah. At one of those after parties and got a chance to. He just came and sat at the table which was super cool. That was weird. We just got a chance to sit and talk to him and his son. Henry and Lisa, I think, were there and had a great conversation. I got the chance to say, you know, he was a. He was a big inspiration for me early in podcasting and just appreciate the work that he did there. And so it was cool. So, you know, but that was inside the party. You know, that wouldn't have happened sitting on the outside. But later in the evening, we went and stood on the sidewalk as we were leaving. We stood on the sidewalk for another half hour chatting with each other outside the party. So that can work that way, too.
01:05:15.929 --> 01:05:19.050
There you go. Randy says apparently this is a correction.
01:05:19.489 --> 01:05:44.949
Podcast movement at south by Southwest is free to south by Southwest pass holders and non passholders both. So there you go. Thank you for the clarification. Here's a fun question that a lot of people. I saw this, and I was like, I see a lot of people ask this. And he says, hey, I have a history podcast which made it to the top 10 on my country's chart. Almost 10,000 followers. And most.
01:05:45.099 --> 01:05:48.699
Most of the episodes reached 7,000 views within a week. So he's got.
01:05:49.099 --> 01:05:52.300
You know, that's not your typical show.
01:05:52.860 --> 01:06:07.900
I used to be bi weekly, and this year I went weekly, but I feel kind of burned out. Yeah, that happens when you double your work. My episodes are like 25 minutes, but I do research and write a scenario in a narrative style.
01:06:08.139 --> 01:06:15.559
My followers went crazy with the weekly schedule, but I feel that if I go bi weekly again, they will feel disappointed, probably.
01:06:15.639 --> 01:06:37.639
I don't know. What would you do? Thanks. And so my answer to this is, if you burn yourself out, not only do you take yourself out of the game, but you take your show with you. So now everybody loses. And my favorite, if you go to YouTube and search for Vince Neil, I forget the guy that died.
01:06:38.360 --> 01:07:43.210
Vince Neil singing at funeral. Maybe George Strait. George Strait, funeral Vince Neil. And he's singing this song called Go Rest High on that Mountain. It's really written for funerals. And he makes it through about halfway through the first verse because George Straight was a good friend of his. And so he's just. He can't make it through. And he keeps trying. And luckily there's a guitar solo, so he plays that. And the fun part is, Patty, somebody is singing harmony with him. And when he just is crying and trying to sing, she's like, how do I harmonize with that? And she's not sure what to do. And what was cool is Garth Brooks takes off his hat and stands up in kind of an act of solidarity, like, hey, I'm with you, son. And so I know you're like, oh, but if I go to bi weekly, my audience is going to be mad at me. Not if you say, hey, guys, if I don't go to bi weekly, I'm going to burn myself out. Your audience, yes, they like your show, but they like you. And I don't know anybody that is like, yeah, please burn yourself out. I need this. I don't know.
01:07:44.250 --> 01:08:35.710
Jim, have you ever had, I know you've taken weeks off here and there. Have you ever had somebody like, that's it, we're coming to your house with pitchforks and torches? Never. No. I have a big five week stretch coming up over the holidays. I was like, I'm just going to take the next five weeks off. That's great. You know, just, I've never had an audience member come back and say, go. Like, I'm so angry with you. Most of them know, you know, they've been hanging around long enough to know. They're like, hey, Jim, needs breaks to. A lot of my listeners need to catch up. Right there. I'm a secondary podcast for them. They, you know, and so they've, they've gotten behind and they know they can listen to it later. So they just, you know, they, they play it later in their, in their podcast, you know, list of things to do. That's okay. Yeah, I just switch. Most people don't care. Like, seriously.
01:08:35.710 --> 01:08:53.590
Right. Your listeners are not that into you. Let's just be clear here. Right. You think, oh, they're going to be so disappointed. And maybe, but probably not. Like, I don't want to burst your bubble or hurt your ego or any of those kinds of things in here. But Jim, my listeners hang on every word. They probably don't.
01:08:53.590 --> 01:09:27.739
Just to be clear. Right. Yeah. Take some time off. I have, I have 12 episodes in my up next queue and that doesn't count. Like, I see where 1, 2, 3, 5, 13. I have 13 episodes waiting for me in my marketing queue. So I never. The only shows I listen to on a, like, hey, it's out. I want to listen to it now. Is James Crinlund's daily stuff. His weekly stuff.
01:09:27.739 --> 01:09:41.300
Sounds profitable stuff. So those are always, those are daily shows. And I have it set up that when they come in, they go right to the top of the up next list. So those are them. And then the no Agenda show. And that's like three hours long.
01:09:41.300 --> 01:10:55.859
That's One that I'm like. I mean, that's one of those where the great thing about it is it's a global view of the news. So you get a lot of different opinions. All although you're talking earlier, Jim, how everybody has a thing. They're leaning kind of right right now. And Jen Briney, who used to be right down the middle, is leaning pretty left right now. So by listening to those two, I can figure out what the deal is. What'd you listen to when you came to see me on Tuesday, you had two hours, right? You drove an hour north to come see me in Cleveland, probably. I remember David Hooper's big podcast, Courtney Elmer's Secrets of a top 100 podcaster. Let me think, what else? Primarily, I listen to podcast about podcasting almost exclusively. And then on occasion, when I get tired of hearing about audio versus video, I will go over to marketing and what's in my marketing queue here? If I look at this, I don't know people, I need to bring this back. We used to do the last five and five on the school of podcasting, which was. What was the last five podcasts you listened to? And can you tell me. So in here we've got novel marketing now. Yes, I have a book.
01:10:55.939 --> 01:11:11.060
But a lot of the marketing ideas for authors also apply to podcasters. Smart Passive Income with Pat Flynn, the Think Media podcast. That one's my YouTube channel kind of looking thing. Ahrefs podcast for SEO.
01:11:11.890 --> 01:11:14.850
I have a bunch of SEO stuff. I've been getting into SEO a lot.
01:11:15.489 --> 01:11:19.170
This old marketing with Joe Pulizzi is a new one I just added.
01:11:20.689 --> 01:11:39.090
And I know there's another one in. I have like two or three that are all about running courses and such. But yeah, I made my own link here. Yeah. So I have six shows all about running a membership site. And to say this is where people go, well, just because it's a download doesn't mean they listen to it.
01:11:39.449 --> 01:12:35.310
There's a large chunk of podcasts on my phone that get downloaded and never get because I have them set to keep one episode. Otherwise my phone would be full. And this is where titles really come into play. Because when I browse through this stuff, I'm looking at the title and if you're not already in the Up Next playlist, a good title like, oh, hold on, swipe left up Next. But there's a lot of stuff I, you know, you know, just like, here's one. Scott Stratton, I dare you to look away. Doesn't make me want to click It. I know it's a show about storytelling, but what's the benefit of that? I dare you to look away, I guess. Hey. And I. It's weird because I know Scott Stratton. I've heard that name. And I probably should know what he does, but I don't. But, yeah, this is where titles really come into play. What's the benefit of listening to the show?
01:12:36.350 --> 01:12:58.720
And I'll be the first to also say I'm horrible at titles, but I know a good one when I see it. I'm just horrible at making my own. But I just know what. And I just. In studying SEO this week, the closer. You can put your keyword to the beginning of your title. Hence, enough with the episode 98 crap. That. That's such. I cannot. It's just such a waste.
01:12:58.720 --> 01:13:01.720
It's like, here's. Here's $5,000, and you go.
01:13:03.000 --> 01:13:14.680
You just throw it away. I'm like, put your. Your titles are huge. And yeah, don't waste the first eight letters with the episode. I always don't. Don't put a number.
01:13:15.319 --> 01:13:43.810
I mean, just don't put it at the end if you're going to put it anywhere. But. But definitely get that stuff up front. Right. Yeah. Um, Dan had made an interesting point. We're talking just a second ago about taking a break. Yeah. And. And, you know, if you do have sponsors for your podcasts and they are expecting weekly podcasts. Yeah. You still signed a contract or whatever, an agreement. You know, just make sure, as Dan says, that you're upfront with your sponsors if you're gonna take a break and you.
01:13:43.810 --> 01:13:54.840
You get, you know. You know, Dan. Dan is the. The mug sponsor here in, you know, kind of. He expects a weekly show. You do a nice job. By the way.
01:13:54.840 --> 01:14:17.090
I was listening back to last week's show with Chris, and I was listening to it in Apple CarPlay in the audio version of it. So I noticed you change the. The album art or the. You have chapter art. Oh, yeah. For there. And when you go to the sponsorships, when you go to that section where we do the sponsors, you change the graphic. And I was like, that's super cool.
01:14:17.090 --> 01:14:28.409
That is a. That's another. Another. I hadn't. I'm not a big fan of chapter art for the most part. Like. Right. I'm not even necessarily fan of episode art in a lot of ways. But.
01:14:28.569 --> 01:15:32.029
But as you did that and I saw it, I was like, okay, that's actually a super appropriate use of chapter art, especially as more and more people are listening to this in Apple CarPlay or Android CarPlay, that's what they call Android Auto. I think it's called Android Auto. And I was in Overcast, so I imagine it's. That is determined from player to player and those kinds of things. But good on you, Dave, for adding in that artwork for sponsorships. But, you know, if I just disappeared one day and, you know, and said, well, I'm going to take a five or six or 12 week break from Ask the podcast coach Dan may have some questions, like, you do a nice job of covering for me. You do the coffee pour when I'm not here, so that gets taken care of. But when we take a, when you take a week off and we do nothing, do Dan and Mark kind of go, oh yeah, you know, I paid for that day, you know. Yeah, it's good thing to remember if. You have contractual or even just agreements that involve money. Right.
01:15:33.069 --> 01:15:58.319
Or whatever around it, you may have boxed yourself in a little bit and just, just you might want to reach out to your sponsors if you're gonna, or your supporters or whatever. Same thing would be true of Patreon, right, Dave? If you've, yeah. If you've built a Patreon team for yourself and it's all around episodes and you say, hey, you know, this 25 bucks a month, whatever, then you go from four episodes a month to less than those.
01:15:58.319 --> 01:17:19.460
People are paying for those. And I can tell you from, I was part of the tech support for GLOW when Libsyn had that up and running. And when you say you're going to get X amount of episodes and you're going to get this and you're going to get that and then you don't deliver. Not only are people somewhat upset, they're mad, they're like, well, what's going on? And this guy's a jerk. And it's like, so you've gone from somebody who loved you so much that they said, I'm going to pay you$3 more a month to somebody that like, oh, screw that guy, you know, And I'm like, so be careful with that. Well, it's funny the different expectations of, say you're a podcaster, you have no monetization strategy. You're just putting out your podcast Goodwill. People are listening to it, right? And you go to take time off. The expectation of the audience is for the most part, I'm not paying for this thing. It's interesting what happens to the engagement in your podcast when people do start paying for it, when they start separating when you start separating them from their money and that money's coming to you, then there's an implied kind of warranty that happens of like, no, no, no, no, no, no, no, no, no. I gave you money. You said you would be here every week or whatever. And, and I'm, you know, that the, the implied warranty or the, the, the, the value there changes.
01:17:19.460 --> 01:17:23.100
Right. It's why I think it's important for some of the things that we do.
01:17:23.100 --> 01:19:19.310
We don't do everything for free and we charge for it because one, it's a different level of engagement when someone's paying even$5. Right. Or even $1, they had to do something to give you that money. They, the, the, their commitment to it changes. And so I think sometimes, you know, in podcasting we just do too much stuff for free. We've got to be like, no, if I'm going to do this, if I'm going to be there, if I'm going to go and do this, I'm, I want your engagement. Because saying yes and paying$5 are two completely different actions for humans. Oh yeah, right. Saying yes is free. Paying $5 takes some effort from people. Right. And so I just, that, that if you. Again, this is why we say, you know, download numbers are a measure of engagement. I think a monetary something of something like whatever that ends up being. But you separating someone from their money, that's a mark of engagement right there. I mean, today we saw this in our chat with Super Chats, right? Yeah, we talked about it. Boom, six or seven super chats. Well, to me that's a very important market engagement. If people said how engaged is your live audience? Well, we have, we have some pretty good numbers from, to just from today to say, you know what, like if you had, if you had somebody come to you, if you had a corporate sponsor come to you, Dave, and you said, and they said, well, how big's your live audience? And you'd be like, well, you know, we do 35 or 40 on a Saturday, but on any given Saturday we could get five to eight super chats, which is hard to do. Yeah, that's a pretty good, that's, that's pretty good engagement. So that's why I like the, I like that measure of engagement much more than numbers. Right. You know, because it's hard to separate people from their money. Yeah, we all want to keep it the one. Rightly so. Yeah. Yeah.
01:19:19.550 --> 01:19:41.560
Randy says I over deliver on my sponsored show, which is twice a week episodes, but intentionally releasing about four bonus shows every Six months, giving the sponsors eight extra episodes at no charge. Over deliver. Yeah, I always say under promise and over deliver, delivered. That's been my motto since I was a customer service rep way, way back in the day.
01:19:42.600 --> 01:19:50.000
So keep that in mind. I had a couple other things that I wanted to throw in here. The chat room's been crazy today.
01:19:50.000 --> 01:19:50.760
I love that.
01:19:53.720 --> 01:20:22.930
Oh, Jim asked this question, and Randy already answered it. His favorite show is podcasting 2.0. It's the top of his list. They have lost. That show was my Friday night routine, and I got tired of hearing about Adam's coding, and I just was like, not a bad show. I love Dave and Adam and I still listen, but every Friday I would go to Walmart because that's how I party and buy groceries and I would listen to podcasting 2.0, and I was not listening last night.
01:20:23.810 --> 01:20:27.210
But Jim, Fred Meyer, I think gets double points on Fridays, by the way. Fred.
01:20:27.210 --> 01:20:38.109
Don't you guys have Fred Meyer? Is that your grocery store? Yes. Yeah, it's just Meyer. Yeah, Meyer now. Yeah, I think it's double points on Friday, so. Oh, interesting. I think I'm changing it out.
01:20:38.109 --> 01:20:48.989
Changing your Friday night party out? That's right. But Jim asked, what is your number one podcasting right now? To which I want to say, if you go to schoolofpodcasting.com?
01:20:49.630 --> 01:21:30.060
not only answer that question, what is your number one podcast? But why is it your number one podcast that will be the last episode of the year for the school of podcasting? And of course, don't forget to mention your show and a little bit about it, because I'm really interested in the why. Now, here's the interesting thing, Jim, you know, what is the worst performing episode every year of the school of Podcasting? Year in review. Yeah, the. What's your favorite podcast episode? This is probably going to be the last year. And the only thing I can think of is it's kind of the same answer every year. You know, they deliver value, they're funny, they're information. I can't. Which is kind of what I'm doing. Like, this is what people want. But I.
01:21:30.220 --> 01:21:37.420
Where everything else is, you know, pretty high for completion rate. That one is always like. Then I'm like, huh. So I need to go in.
01:21:37.979 --> 01:22:07.600
I asked the question in chat and nobody answered it except, I mean, Randy. Yeah. Yeah. Not. It did. Not necessarily. I did not see a bunch of. Oh, this is my favorite. Like, yeah, it's funny. It sounds like it should be a really good question, but I think you're right. I'm just not sure it gets the engagement that you're thinking. The other thing is it's hard to pick one. Like for me, no Agenda or Pod News Weekly. And I'm like, that's really a tough race for me. So.
01:22:07.920 --> 01:22:14.010
Yeah. So if you, if you got an answer. Schoolpodcasting.com question. And I need that.
01:22:15.449 --> 01:22:19.050
Let's see, what's the last day? What's the last Monday of the year?
01:22:20.090 --> 01:22:23.890
The last Monday is the 29th, so I need your answers by the 26th.
01:22:23.890 --> 01:23:30.890
So when you get done playing with the boxes from Christmas, go over to schoolofpodcasting.com Episode Stephanie says, Do you release new episodes during the holiday season or do you wait until the new year is over? This is obviously your choice. My thought is there are a lot of people that just got new iPhones. There are a lot of people that are taking a break because they're like, hey, I know Evo Terra. Love that guy to death. He'd take most of December off. And I'm like, okay, so while everybody else is taking away content and more people are getting devices to get content, I'm going to stay in the pool and put out more. And a lot of times it's just planning ahead. It's know, I, I'll do some evergreen stuff. Jim, what did you, what do you typically do? Like, what does Gallop do? Yeah, well, we're, we're pretty seasonal. Yeah. And we kind of release episodes when we have them. So it's not, I mean, it's not a weekly, it's not a monthly. You know, we, we would probably depends on the podcast too. You know, I think we have three or four going at any given time. So it would depend on the.
01:23:31.569 --> 01:23:35.250
What's available in the content from a home gadget geeks perspective.
01:23:35.489 --> 01:23:45.729
I just. Now this year's a little bit different because I'm taking a bunch of time off, but I just released weekly as I did a weekly. So just. I don't think there's any value either way.
01:23:46.289 --> 01:23:56.689
If you've got the content, release it. If you don't have it, don't. If you want to hold it and you think like if your listeners are going to be more engaged if you hold it until January to kick into that.
01:23:57.479 --> 01:24:11.439
Hold it. Whatever you think. This is one of those, whatever you think your audience thinks. And if you're, and if you are taking a break, just announce it and announce when you'll be back. But for me, when I hear over the river and through the woods. I'm like, that's a great opportunity to listen to a podcast.
01:24:11.439 --> 01:24:14.920
Is in the car or on the plane or whatever.
01:24:15.640 --> 01:24:27.010
Chris from Pod Tastic Audio says, this is my favorite podcast. Hands down, the best. Well, thank you, kind sir, but. But yeah, Stephanie says, okay, I'm going to release episodes.
01:24:27.569 --> 01:24:38.890
Todd. I'm pre recording for Christmas week. That's kind of what I do anytime I travel or whatever. I just pre record stuff. The other podcast, take it off. So more listeners for me.
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Ask the podcast coach for December 13, 2025.
00:00:23.410 --> 00:00:25.650
Let's get ready to podcast.
00:00:27.890 --> 00:00:56.880
There it is. If that's music, that means it is. Saturday morning, it is time for Ask the Podcast Coach where you get your podcast questions answered live. I'm Dave Jackson from the schoolofpodcasting.com and joining me right over there is the one and only Jim Collison from the Average Guy tv. Jim, how's it going, buddy? Greetings, Dave. Happy Saturday morning to you. Big thanks to Chris Stone for filling in for me last week. And speaking of last week, great to see you on Tuesday.
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Yes, we do. We did have a face to face in person. I always forget how tall you are. See you. And I'm like, that Dave
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