May 4, 2024

Growing Your Podcast Audience: Time, Tools, and Techniques

Growing Your Podcast Audience: Time, Tools, and Techniques

Send us feedback/questions via Text This show is brought to you by the School of Podcasting Today we talk about realistic growth of a podcast audience. I've always said the formula is Value in Episode X Smart Promotion = Downloads A recent episode of the Grow Your Show podcast mentioned we might want to mention audience size (social, email list, etc). Spending money on ads is a strategy, but it relies on many different aspects to have success so you may not strike gold on your...

Send us feedback/questions via Text

This show is brought to you by the School of Podcasting

Today we talk about realistic growth of a podcast audience. I've always said the formula is

Value in Episode X Smart Promotion = Downloads

A recent episode of the Grow Your Show podcast mentioned we might want to mention audience size (social, email list, etc).

Spending money on ads is a strategy, but it relies on many different aspects to have success so you may not strike gold on your first try

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10 Proven Strategies to Grow Your Podcast Audience

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too.

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00:14 - Opening

00:51 - Star Wars Day

01:10 - 4 Dead In Ohio Day

01:39 - I'm With You - I Think

02:12 - Sponsor: PodcastBranding.co

03:36 - Mugshot: BasedOnaTrueStoryPodcast.com

04:06 - Protest Gear

04:45 - Remo on App Sumo

06:17 - Return of Podcasting in Six Weeks?

10:16 - Separate Page For My Podcast?

12:31 - Sub-Domains

15:42 - Too Many Streams?

18:06 - How Long to See Audience Growth

18:06 - New Chapter

22:58 - Case Study of Ads

25:55 - Slower but Deeper Growth

26:32 - Studying Mr. Beast

28:51 - Titles That Lie

30:04 - Measure Your Audience

38:14 - Buzzsprout Ads Update

39:13 - The Pieces of an Ad Campaign

41:56 - Testing Your Ads

41:56 - [Ad] Audience Connection

42:45 - (Cont.) The Pieces of an Ad Campaign

46:32 - Ad Infinitum Rant

48:49 - Mouse Flow

49:11 - Switchy Link Tracker

50:36 - Swapping Promos

51:59 - Sometimes it Doesn't Work

52:34 - Podcasting Is Hard

54:18 - Practice, Practice, Practice

57:13 - Mr. Beast Is Giving Back

58:21 - Where Do I NEED to go First

01:01:08 - It's Not Just ONE Thing

01:03:03 - Awesome Supporters

01:05:26 - Supporter of the Week

01:07:14 - Free Built in Websites

01:12:02 - Master Your Craft

01:14:18 - Lean Into Being Human

01:18:52 - Op3 Stats

01:20:32 - Saturday Morning Wrestling

01:21:14 - Is Podcasting 2.0 Hype?

01:24:54 - Value For Value Stats

01:26:46 - PodPing

01:28:49 - Wrap It up