WEBVTT
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Ask the podcast coach for October 4th, 2025.
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Let's get ready to podcast.
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There it is.
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It's that music that means it is Saturday morning.
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It is time for Ask the Podcast Coach, where you get your podcast questions answered live.
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I'm Dave Jackson from theschofodcasting.com.
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And joining me right over there, he's back, the one and only Jim Cullison from theAveregeguy.tv.
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Jim, how's it going, buddy?
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Greetings, Dave.
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Happy Saturday morning to you.
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Sorry to leave you in the lurch a couple weeks ago.
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I literally gave you an hour of notice and said, Yeah, I can't be there.
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And uh I'm still struggling.
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I got a little neck issue, still struggling.
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So I'm in the uh what'd you call that?
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The detroit lean.
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You're doing the Detroit lean, man, where you're just sitting back, hand on the coat.
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Yeah, that's it, man.
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Uh well, I know this is the best position for me.
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Otherwise, uh it gets I get fatigued pretty quick.
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So I'm here.
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I know you've you've done the show with a fever.
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Uh you've done the show after like running 40 stairs.
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The I think the day be like, so I'm like, if Jim's tapping out, something's going on over there.
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So it was cry it wasn't it was crying worthy pain.
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Like I have been I haven't been in this much pain in a long time.
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And uh of course, seeing the doctor and all those other things, right?
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We're we're we're getting taken care of, but it just gets when you get older, it just goes slower, you know?
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Yeah.
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I've been frustrated with my physical therapist who's been helping me, and I'm like, I want this over now.
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And she's like, dude, yeah, relax.
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It's just gonna take some time.
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Anyway, so we'll be in a relaxed position today.
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Appreciate you giving me the uh the the week off.
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So and I would I would normally say, you know what will fix that pain is a oh okay.
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I'm gonna say I didn't see the coffee pot.
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Oh no, we got coffee, but for sure.
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We listen, I could, I could be, I could lose an arm.
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We still have coffee.
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All right.
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Well, that awesome coffee pour is brought to you by our good friend Mark over at podcastbranding.co.
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There we go.
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Because, you know, they're gonna see you before they hear you and or or see you if you're doing the video thing.
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And Mark makes really pretty stuff.
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And uh, in fact, I've hired Mark to do another thing that I'll be talking about in the future.
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So I'm uh not just a fan of his stuff, I'm a customer, I'm a returning customer.
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That's the key, is I'm a returning customer because Mark has been, you know, a graphic designer for over 30 years.
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He's also a podcaster.
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Uh, he's done over 300 different pieces of artwork, and it's not just artwork.
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If you need a full website, he can do that as well.
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And uh he's gonna sit down with you one-on-one, find out what you need, and let him be the marketing guy.
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You're the podcaster person, you focus on the content, he'll make you look great.
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It's all there.
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Go to the website podcastbranding.co, tell him Dave and Jim sent you.
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Jimmy Home.
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And of course, a big thanks to our good friend Dan Lefebvre over there, based on a true story, based on true storypodcast.com.
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This week, we missed a couple weeks, but this week, Donald Runsfeld in the movies with William Cooper.
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If you're if you like that that time in uh in history, that period, of course, he was very influential in all things going on here in the US government.
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You can check it out today.
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Uh check it out.
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Based on a true story, based on a true story podcast.com.
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And as always, Dan, thanks for your sponsorship.
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There you go.
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And here's a here's a let's start off with a fun tangent.
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Why not?
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It's Dave Jackson.
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You've heard me comp you've heard me complain about how bad going to the movies is and how podcasters can learn from this.
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Yeah, I I went to my movie app, which I've now finally unsubscribed, and here's why my local theater has gone out of business.
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Yeah, I think we're gonna see a lot of that in the next couple years.
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So we're gonna see a lot of that, a lot of that.
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Yeah.
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Hey, welcome back, by the way.
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How was uh tell where were you again?
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Tell me.
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I was at the Empowered Podcasting Conference in Charlotte, North Carolina.
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That's a thing that Mark Ronick, I always want to call him Ronic, and it's nope, it's Ryan Ronic, uh as in Ironic.
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Uptown funk guy?
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Mark Ronick?
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Isn't that Uptown?
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No, that's isn't that Bruno Mars?
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No, I mean that's the singer, but it was written, I think, by Mark Ronick.
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Oh, there you go.
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Maybe he's got a you know gig on the side.
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But it was an it was a great facility.
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Like with like as in that, it was kind of like fancy, but not to not like Gaylord fancy.
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Like we don't need that.
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And the location was amazing.
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We myself and Ralph is here.
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He got to meet Dave in in person.
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Yeah, I got to hang out with Ralph and Craig Van Slyck and Mark from Practical Prepping, Mark Lawley, and his wife Krista.
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And so we all went to dinner and Ralph picked up the check.
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Very nice guy for that.
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But we got some really good spaghetti and just this Italian.
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I guess it's a chain.
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Starts with an M.
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There you go, ends with a vowel, shocking Italian restaurant ends in a vowel.
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Macadoodles, macadons.
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Something Marianos, yeah, okay.
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Mark Ronson is the guy that writes the songs for the whole world sings, although that's also Barry Manilo, who shockingly, I think it's true, didn't write that song that he writes the songs.
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That he writes the songs.
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He didn't write the song that he wrote the song about.
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Yeah, so there we go.
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Magianos was that and so everything was in walking distance, so that was cool.
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And got to meet some really cool people, and you know, all and all over it was a it was an intimate gathering, so there's probably sixty to seventy-five people there, you know.
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And it was their it was their second event, so you're gonna have, you know, you're look, there's gonna be wrinkles at Podfest, and they've done that for however many gazillion years.
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So there's always that thing that, you know, A, there's a lot of technology involved, but they're they're and the tech was easy.
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It was basically they started off with three remote three wireless microphones, and the batteries were almost dead in all three of them that you're like going, oops, somebody forgot to change.
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Because usually with those things, it starts to get distorted.
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And what was funny is they like it would go bad and they would hand him another one and it'd be great, and then it'd go distorted, and then so it's like, well, that's what happens on day one.
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Yeah.
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Gotta check the batteries.
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Got the true batteries.
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That's why I don't that's why I I tried to do as little with batteries in the studio here as possible.
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Right?
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It's just because you they're they're always gonna go out that moment.
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The most important moment of your life, they're gonna go out on you, and you're gonna, you know, so it it is uh for those so would you say like did you get a feel?
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Do you think the podcast uh conference space is still viable?
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Like I know we're trying, but it's tough because here's the thing when you're when you're getting a discount at a hotel, you're on the hook for that.
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Whether anybody shows up or not, you're paying for those rooms.
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And so Mark talked about this.
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He was uh on the first day, and it was kind of funny because he just kind of jokingly said, he said, What the hell is wrong with you people?
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You all waited to like the last two weeks to you know, like Memorial Day.
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He said, Really kicked it off.
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He goes, but there he goes, we were this close to canceling this because they had sold a handful.
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He says, but it was like the last two weeks, and everybody jumped in.
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So yeah, SP, hey SP says, I think podcast seminars would be more viable than conferences right now.
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Uh see it here's the thing though.
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The thing I would remember seminars?
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Live seminars or virtual?
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Yeah, I think what do you think he mean by that?
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I'm thinking he's thinking, you know, Zoom stuff.
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Because for for me, the part I took away was not not that the sessions were bad, but it was hanging out with Ralph and and Mark and Craig and Krista.
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It always the last night they rented a floor, a whole floor of this building.
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So we just kind of all hung out together.
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Again, really nice kind of location.
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And it was me and Tracy DeForge and and Jen from the Podcasters, Professional Podcasters Association, and all of a sudden Tracy said exactly what I was thinking, which was man, it's weird to be at a podcast conference and there's no Todd Cochrane.
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And then we we we all just traded Todd stories for about you know 20 minutes, and that was cool.
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Ralph says it was my first conference, and to be honest, I did not have many great takeaways, but maybe I'm not their target market, perhaps.
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And why does everyone need to use profanity?
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That is something that that's kind of weird.
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Look, I'm not a prude, but like every talk, like I'm gonna keep this clean, but they you know, they were talking about stuff a lot.
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Everybody had stuff, and I was like, is there, you know, okay, because to me, if I'm on stage, I want to be professional.
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And not that saying stuff is unprofessional, it was just kind of like, hmm, you know, Jeff C's is out outside of ask the podcast coach, I swear like a sailor, but I try to you you you know, when you're doing these kinds of things, you can go 90 minutes and not say those words.
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It is reasonable.
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Yeah, I mean you can't you can do those for me on a podcast.
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If I don't swear, I can appeal to everyone.
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If I do, there's a lot of moms in the car driving kids to work that are like, ooh, we got to turn this off.
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So yeah, Jeff says, I think smaller conferences are where things are headed, much more intimate and better networking.
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Jeff, how was well, I know the answer to this question, but how is Ecamm?
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I I'm I didn't go to creator camp this year, but that was a very fun event, very unique.
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You basically take over this little itty bitty city in uh somewhere on the outside of Boston, and you go pet alpacas, and it that was a really cool, intimate thing.
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Randy says, I was gonna go uh in the last few weeks, things leading up.
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Yeah, you lost his co-host.
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I need to be there.
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Yeah, absolutely.
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That's one where family comes first.
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Sorry, Randy.
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Yeah.
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So yeah, that's it.
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I'm sending kids to work.
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Yeah, that's it.
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So it was it was a good time, but it it's not always the uh I'm trying to think if it's ever the the sessions.
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And it's funny because you know, the speakers put in a lot of time into their session, but usually the takeaway for me is almost always something I learned in the hallway.
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Like in this case, Megan, I forget Megan's last name, did a great presentation on Facebook ads.
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And I'm like, you know what?
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I need to go back and look at that.
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You know.
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Ralph says, swearing is great when you have a point to make, but otherwise it seems to be a bit of a crutch for those who lack the ability to effectively express themselves.
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Howard Stern, when he came to Sirius, like everybody's like, hey, we can say the F-bomb, and he's like, No, no, no, no.
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He's like that half his fun was how can I not cross the line but come as close as I can to it?
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That was kind of and he said, No, we're not really into that.
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So yeah, Stephanie says uh Sinbad, the comedian, was so funny and never said anything vulgar or curse words, you know.
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So yeah.
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Bill Cosby done.
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Yeah, Bill Cosby, the comedian, not the person, the comedian was very entertaining without, you know, in fact, he would go around and please everybody, you know, you shouldn't be using the S word on everybody.
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Give me some pudding.
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So, you know, well, that's awesome.
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The well, but the the thing is, you know, you and I have been doing this for 10 years, and we have an audience that that joins for they like it, and you and I don't curse on this podcast.
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We just don't.
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And so we never talked about it, we never decided, we never wrote any rules, we just kind of said, we just kind of both you and I are like, Yeah, we don't do that when we podcast, right?
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That's our choice.
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That's what we decided to do.
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It would be really weird, even you know, to Ralph's point, if every once in a while I dropped a swear word or you dropped a swear word for emphasis, we get some we get some interesting feedback on that.
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There would be some folks who are like, hey, listen, what are you doing?
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Yeah, I've been listening to you because you don't, right?
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And so listen, you've got to do whatever you if you want to swear on your podcast, you know, go for it.
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Go, but don't be surprised when if you didn't before, and then you start, don't be surprised if you get you know messages from people who are like, hey, I I listened to you because you didn't do that.
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So again, you can do whatever you want in this space, just know your audience from that perspective.
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I don't want I don't do it because I do this professionally, and I wouldn't I wouldn't ever do it on the Gallup side of things.
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So, you know, it's like, well, then there's gonna be some crossover, and so I just decided a long time ago for the most part.
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Doesn't mean I never have.
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I've probably slipped once or twice, but or maybe three times.
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But but I decide that's the decision I made just to do that.
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If you want to do that, listen, you're welcome to.
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You can do it as much as you want on your podcast, right?
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We just choose not to.
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We just choose not to.
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Stephanie says YouTube is loose in their policy.
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If you haven't seen it, on the channel for YouTube creators, there's a guy from Google, and he's like, so there are there are some curse words like shh and and this, and he's like, and then there are other ones, and it's so funny just watching him in a very nonchalant way, non-emotionally charged way, just drop F bombs and things like that.
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It's so funny.
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It's like, now if you say, and it's like, okay, so it was that was pretty funny.
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Chris from if I can get my mouse to work says, even though I try to avoid saying bad words, that's how some people in the real world talk.
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And that's usually the thing.
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They're like, I'm just keeping it real.
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And I'm like, I get that.
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People can choose with their wallets and their clicks.
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Yeah.
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I mean, just a second ago, I now I was quoting Mark.
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I could have said, and Mark said, What the heck are you guys, what the heck is wrong with you guys?
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I said H E double hockey stick.
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So, you know, that's but I was quoting somebody.
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So and I also I also agree there are curse words, and then there are, you know, look, if you get a little bit of dog poop on your shoe, it might be feces.
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And then if you get more, it's a little poop, and then if you get a little more on your shoe, it's crap, you know, and then eventually you're like, oh man, I stepped in a ton of dog sh you know.
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It's like, okay.
00:14:55.519 --> 00:14:58.799
So it's it kind of different levels, different words.
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For sure.
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My favorite line from George Carlin, he said the F-word is the one you save for the end of the argument.
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It's like that's kind of true.
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Um the good day, sir.
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Good day, sir.
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Yes.
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Chris says Gary V exclude ex excludes many people because he bobs and scats with F bombs.
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But Ben Yeah, he's that's his thing.
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People don't know what's going on.
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That's your shit with Gary V.
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You know what you're getting with him, right?
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You you you're he's weeded out the people who don't like that.
00:15:30.720 --> 00:15:32.240
They are not gonna go back to it.
00:15:32.320 --> 00:15:32.879
Yeah, yeah.
00:15:32.879 --> 00:15:35.759
I don't have to prepare anything, and I can swear like a sailor.
00:15:35.759 --> 00:15:37.279
Yay, that's my brand.
00:15:37.279 --> 00:15:37.759
Okay.
00:15:37.759 --> 00:15:47.200
And also keep in mind, Gary V just just purchased apparently part of the stand store.
00:15:47.200 --> 00:15:58.879
It's this kind of what if Link Tree had a baby with uh I don't know, kind not even WordPress, but it's it's with the circle, maybe.
00:15:58.879 --> 00:16:02.399
Like you can do courses and stuff with it.
00:16:02.399 --> 00:16:04.879
And if that's not enough, but wait, there's more.
00:16:04.879 --> 00:16:12.320
Steven, what's his name from Diary of a CEO also bought a chunk of the stand store thing.
00:16:12.320 --> 00:16:18.559
So just brace yourself because we're gonna hear a lot about how the stand store is the next big thing.
00:16:18.559 --> 00:16:22.639
And you need to forget, I I remember I saw Pat Flynn, and I love Pat Flynn.