Oct. 18, 2025

From Doomscrolling To Downloads: What Social Feeds Really Do To Podcasts

From Doomscrolling To Downloads: What Social Feeds Really Do To Podcasts

Send us feedback/questions via Text The feed isn’t “social” anymore—it’s an endless parade of AI-recommended video. So why are we still hoping a 30-second short will magically convert strangers into hour-long listeners? We pull back the curtain on what the platforms actually reward, why shorts are best used for brand awareness, and the specific moves that help listeners cross the bridge to your long-form show. We talk about the algorithm reality—how little time people spend with actual frien...

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Send us feedback/questions via Text

The feed isn’t “social” anymore—it’s an endless parade of AI-recommended video. So why are we still hoping a 30-second short will magically convert strangers into hour-long listeners? We pull back the curtain on what the platforms actually reward, why shorts are best used for brand awareness, and the specific moves that help listeners cross the bridge to your long-form show.

We talk about the algorithm reality—how little time people spend with actual friends on major platforms—and what that means for podcasters betting on reels to drive growth. From hooks that stop the scroll to chapters that make episodes navigable, we break down a conversion path that respects your audience’s time. We also dig into platform control and fragmentation, from Spotify pushing video to Netflix to creators leaving YouTube, and why owning your domain and a simple “/follow” page reduces friction across the board.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com

No Agenda Show
https://www.noagendashow.net/listen/1808

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Your Audience Will Thank You!

This week's awesome support is Max Trescot from Aviation News Talk. If you're a pilot (or know one), go over to aviationnewstalk.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

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00:00 - Kickoff and Opening

01:12 - Podcast Branding.co

02:30 - Based on a True Story Podcast

03:26 - Have You Followed a Short to a Long?

03:35 - Are Reels Killing Social Media’s “Social”

05:09 - Adam Curry Reporting on Social

12:45 - Shorts Vs Long Form: Conversion Reality

22:20 - Platforms, Walled Gardens, And Control

31:25 - The Nature Of Fake Online And Truth

40:00 - Promo Swaps When Your Numbers Are Small

49:15 - Moving Hosts Without Losing Your Feed

54:10 - What is OP3.dev?

01:01:43 - Awesome Supporters

01:02:27 - Join the School of Podcasting

01:02:44 - Podcast Hot Seat

01:03:00 - Try Podpage

01:03:13 - Home Gadget Geeks

01:03:21 - Featured Supporter: Max Trascott

01:04:07 - Ask Ralph! Thanks for the Help

01:04:39 - Become a Supporter Today

01:13:45 - Branding, Thumbnails, And First Impressions

01:26:55 - Follow Links, Where Listeners Actually Listen

WEBVTT

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Ask the Podcast Coach for October 18th, 2025.

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Let's get ready to podcast.

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There it is.

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It's that music that means it is Saturday morning.

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It's time for Ask the Podcast Coach, where you get your podcast questions answered live.

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I'm Dave Jackson from theschofodcasting.com, and joining me right over there is the one and only Jim Cullison.

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Jim, how's it going, buddy?

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Greetings, Dave.

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Happy Saturday morning to you.

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It's a crisp fall air.

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It's still hot outside.

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When is fall gonna get here?

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Oh, it's over here.

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It showed up yesterday for like a half a day and then went, I'll be right back.

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I forgot something.

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Yes, I'm with you on that.

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It's October.

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We haven't even had frost.

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The mosquitoes are still out there.

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Oh, that's crazy.

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Yeah.

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Well, the the cool thing is if it does get chilly, because it did, it got we had a frost warning.

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It got down to like 36 in Ohio.

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The one thing that'll always warm you up is a nice hot cup of Java.

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And that coffee pour is brought to you by our good friend Mark over at podcastbranding.co.

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Uh Mark is a great guy.

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He's working on something right now for me.

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Uh so not only am I a customer, I am a repeat customer because he's gonna sit down with you and he's got insane amounts of uh just experience working with multiple podcasters.

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And this could be your artwork, it could be your website, it could be a PDF that you're gonna, you know, a lead magnet, it could be a PowerPoint presence, anything that you're gonna put in front of your audience that you want to look good and you want to look professional, you go over and you say hi to my buddy Mark.

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Uh he does an amazing job.

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And what I love is he gave me three options, and I went out to the school of podcasting, and they said, Well, we kind of like the concept of number one, but we like the colors of number three.

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And so I'm gonna go to Mark and go, can we combine number one and three?

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And Mark will go, yes, and I will have it and I will be on my way.

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It's that simple.

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He he listens to what you want and then gives you what you need.

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It's really simple.

00:02:04.159 --> 00:02:11.599
And so when you're ready to look amazing, podcastbranding.co, tell him Dave and Jim sent you.

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And of course, big thank you to our good friend Dan Lefebb over there, based on true story, based on true storypodcast.com.

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I mentioned it last week.

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Project Blue Book.

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If you were if you are our age, you remember those stories that that project from years ago when we were young, and then uh History Channel uh released a version of it in 2019.

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Dan's talking about it if you're interested in that at all.

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Available right now based on a true story podcast.com.

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And as always, Dan, thanks for your sponsorship.

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Beautiful.

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I just realized I had not turned on the call me feature, which I am glad I'm not recording on the Rodecaster, because if I was, I I couldn't change that.

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So you figure it, you figure it out.

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Yeah, too many buttons to push.

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But Jim, I have a question for you.

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So we'll do a survey of one.

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Have you have you ever seen a video on Facebook or let's say, you know, X or you know, some social?

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Somebody's made a clip of a video and you watch it.

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We I think we've all can say we've done that.

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That's awesome.

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But the question is, have you ever stopped right there and then went to watch the full-length video?

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No.

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Yeah, me.

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No, actually, I never have.

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No, I've never clicked on anything to go through.

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Yeah, I don't, I don't do that.

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I know that's what they want.

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I know that's what they're looking for.

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I know it's what they're doing.

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And I know it happens.

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I know it happens.

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I just don't like I'm not when I'm death scrolling or when I'm you know doing that thing, I'm doing it for entertainment purposes.

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You know, I just want to go boom, boom, boom, boom.

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I'm not looking for things.

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I know it does happen, but that's just me.

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Well, what's funny is, and I all I know him as, which again is kind of key, he is bearded man with a coffee mug.

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And he's very he used to be a Navy SEAL, I believe, or whatever the other super macho army kill you with a pinky, you know, I can Delta Force, maybe Delta Force.

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Yeah, something like that.

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He's also served in some sort of political office, and he's super sarcastic.

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And so he's always like, you know, they're saying this, da-da-da-da-da, and then punchline and then sip of coffee cup.

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That's it.

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And I I love him because they're short, they're to the point, and they're usually funny, and they make me go, ah, I didn't, you know, and a lot of times I'm learning about news and seeing ridiculous people on the internet that he's making fun of.

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And then I found his long-form stuff, and I didn't like it because it wasn't as punchy, right?

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You had to wait a long time, and it was him kind of being more serious, and it was interesting that I couldn't do that.

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But Adam Curry was talking about this on his show, No Agenda.

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He also mentioned it on podcasting 2.0, and he was saying this is what we're doing now on Facebook.

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So this is about, I don't know, 40-second clip here.

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But I love the fact that he he's explaining that this, and I forget I should have written down the study that he's quoting, but I don't remember, but it was credible.

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But here's what we're doing on social media.

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That is time spent checking in with friends and family.

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More than 80% of the time on Facebook and more than 90% of the time on Instagram is spent watching videos.

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So they literally say, today, this is the filing, only a fraction of time spent on meta services, 7% on Instagram and 17% on Facebook, involves consuming content from online friends.

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A majority of time spent on both apps is watching videos, increasingly short form videos that are unconnected, i.e., not from a friend or followed account, and recommended by AI-powered algorithms, Meta developed as a direct competitive response to TikTok's rise, which stalls Meta's growth.

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And when I read that, I'm like, well, this explains why we're all becoming idiots.

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We're we're just sitting there doomed, we're not even using Facebook for Facebook anymore.

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So somewhere between seven and seventeen percent is actually being social on social media, and yet podcasters wonder, hey, when I post my show to social media, it doesn't seem to do anything.

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And so, I mean, I'm with you.

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I I watch videos on, you know, for me, Facebook, their little reel section always gets me.

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And I'm either watching people hang out with silverback gorillas, which is really dumb.

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So I'm always waiting that, oh, this is the time it's going to turn and snap this guy's neck like a twig.

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And of course, it never does.

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There's a lot of AI orcas killing their trainers for some reason.

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Facebook thinks I want that, and some like surfing dude turtle at Disneyland and the Transformer guy.

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Those are like those four, and I click on them every time, and but none of them are my niece or nephew, or you know, on occasion, you know, but most of them are people I don't know.

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And I was like, I think that's pretty accurate.

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I don't know about is that the kind of the same for you?

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Yeah, well, you our curated lists are a little bit different.

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Nebraska football shows up in my right, uh, shows up NFL, you know, lists of things.

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What's gotten real popular in this in that area is the they take someone's life, like I saw Clint Eastwood the other day, and they show a picture of him, right?

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And then they AI him every five years going backwards to when to when he was young, right?

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And they you know, they play some touching music behind it or something like that.

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But it's this these kind of like these history moments of famous actors or actresses, and I'm seeing a ton of those come out, right?

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The other the other thing I'm seeing on YouTube a lot are put you to sleep videos.

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Didn't we we we used to have a podcast in this space, right?

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About that would it was just calming and put you to sleep.

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Sleep with me was the first one.

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Yeah.

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Drew, no, I forget the guy's name, but he was he had insane numbers because people are like, wait, he did a podcast for what?

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And now there are a ton of them.

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Uh-huh.

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Yeah, there's a ton, they're all AI, right?

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They're a hundred percent AI.

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Art is AI, the scripts are AI, written by an AI voice.

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You know, are they good?

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Well, I don't know.

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I only get through about 15 minutes of them and I'm dead asleep.

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Right?

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Got head down on the desk and I'm out.

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But the the or seeing a lot of those too, that's kind of a new genre, a newer genre.

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Jason says, I get angry Karen's trying to stop people from fishing on my reel.

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Yeah.

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Yeah, Karen's always entertaining.

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Then you have the uh the the Karen algorithm, if that's the case.

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You know, it curates a it curates it to you, it knows you fairly well, so it starts giving you videos it thinks you are most interested in.

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Yeah, Craig says I've always thought shorts and long form videos as being for two different audiences.

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Yeah, I think yeah, is I think trying to get somebody to watch a short to go to your long, I just to me, I I'm with Craig.

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That's two different audiences.

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I'd try it.

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I mean, I'd put it out there and try it.

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It doesn't hurt to make sure the link and all that stuff works right, but uh I the the numbers don't show a lot of conversions.

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You need a lot of views to get conversions on the so I just found that interesting.

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He also said this because this was big news.

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Spotify video podcasts will now be streaming on Netflix.

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Who wants that?

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Which I thought was pretty but who's that?

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Adam Adam Who?

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I've never heard of him before.

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One Adam Curry, inventor of podcasting.

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Oh co-host of the No Agenda show.

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Yeah, what's interesting about that is it sounds like most of that's going to be Bill Simmons' stuff, because Bill Simmons is whatever he is at Spotify now.

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But the interesting thing is they're pulling their stuff off of YouTube.

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So here again, Spotify is dictating how you consume the content.

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And I'm here to tell you that usually does not go over well.

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You know, it's like I know with the uh NFL is making it harder and harder to consume or confusing.

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You know, it's like, oh, Thursday night it's on Amazon, Monday night it's on ESPN, Sundays it's on Fox.

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It's like, wait, where so it's kind of confusing that way.

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And then Rich says, yeah, YouTube Shorts can link to a long form version.

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I do that a lot.

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Is there any stats on how many people because that's what I would love to know, is you'd have to have a really good hook to get somebody to stop Doom scrolling, which I'm not saying it's impossible.

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I just think it's we're just we're on to the next video.

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Rich, I think that's the intent, right?

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Short form leads to a long form.

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What are your conversion numbers?

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What kind of links do you get across that?

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I think that's industry-wide, I think that's pretty low.

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But again, it's like one of those things, you know, do you do it?

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Yeah, if you can, if you got the time, do it.

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Yeah, you know, it's sometimes it that's the small ball of you know podcasting.

00:11:29.840 --> 00:11:32.080
And that's a US reference to baseball, right?

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When they bunts and bass hits, we call small ball, right?

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And so you could you could stack up and have some wins with a whole bunch of small ball out there of doing of doing all those things.

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Just don't expect any one of them to be giant.

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You're gonna have some small numbers on it, but you never know.

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You never know what that'll lead to.

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I if you listen, if you like making shorts and you like posting them on YouTube, services that do it for you, even if it's not good, it's not you're not paying for it.

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Right.

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Yeah, you know, just time and if AI's slicing and dicing it for you.

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Todd the Gator says YouTube shorts brings peeps to my community for sure.

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So there you go.

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Dan Lefebb says, I've always considered short form to be more brand awareness.

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That's what I think it is overall, not necessarily direct one-to-one, short to long link.

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Yeah, I think I again from the great marketer that is one Taylor Swift, she used a short to promote something that was coming.

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So to me, it's a way to keep your brand in front of people, even if they don't click on it.

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Just like, hey, I'm not dead, you know, kind of thing.

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So yeah, but she's not Taylor Swift and nobody gives, you know.

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Right, that's true.

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I'm not Taylor Swift, you know.

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Yeah, yeah.

00:12:45.440 --> 00:12:46.799
Yeah, but this is what I would love to know.

00:12:46.799 --> 00:12:50.559
Chris says, short video, does it have a good conversion rate overall?

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And that's where over to the long form, over to the link form?

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No, I don't, I don't, those conversion rates are pretty small.

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It depends, depends on who you are and what you have in the way you make them, of course, right?

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But those are not those are not high converting, they are high views.

00:13:06.399 --> 00:13:08.879
So I do like with with Dan, I agree.

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Like you better get some visual branding in there, you know.

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Like you should flash a logo.

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I don't know, this would be a good one.

00:13:16.320 --> 00:13:18.960
Well, I'd love to have some visual marketing peeps.

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Say, you know, if you got 15 seconds, because you can you could go you can overdo it with your brand when you're trying to brand.

00:13:25.600 --> 00:13:26.080
Oh, yeah.

00:13:26.080 --> 00:13:26.480
Right.

00:13:26.480 --> 00:13:35.600
I mean, you can you can get that too much out there, and uh so you got to be careful, it's not overly branded, but uh it is an opportunity for brand awareness.

00:13:35.600 --> 00:13:38.720
You're gonna get you're gonna get pretty good views, right?

00:13:38.720 --> 00:13:46.559
Those on YouTube, they the views hit hard and heavy fast, like in the first 24 hours, and then they really they really trail off.

00:13:46.559 --> 00:13:54.240
If the algorithm, if you don't, if you're not getting the kind of engagement that the the algorithm wants you to get, it dumps you pretty fast.

00:13:54.240 --> 00:13:57.120
Yeah, you know, but pick it up on something.

00:13:57.600 --> 00:14:01.120
Dave Well, that's where yeah, Ralph says, I will say this.

00:14:01.120 --> 00:14:06.399
I had a short last week, hit 112,000 views, and the long got around 15k.

00:14:06.399 --> 00:14:08.399
Not sure if there was a connection.

00:14:08.399 --> 00:14:11.519
It it was how AI will never have a heart.

00:14:11.519 --> 00:14:23.360
And so from what I understand, when you release something on YouTube, it shows you to your subscribers first, and then it looks and see, does it resonate with the people that it's supposed to resonate?

00:14:23.360 --> 00:14:35.440
And if it does, then it will start to go outside of your subscribers and it sees how it plays with new people, and if they like it and they want it just keeps going out and out and out.

00:14:35.440 --> 00:14:43.440
But if you send it out and the people that are following you go, yeah, it's not good, it's that's where you said it's your 24 hours and like nope, didn't work.

00:14:43.440 --> 00:14:46.000
Give you know, so it's tricky.

00:14:46.000 --> 00:14:52.399
Daily sports history says short form to long form for me is like 0.05% conversion.

00:14:52.399 --> 00:15:00.960
So again, pretty tiny, but you know, it's when you're doing like Ralph, you know, 15K, whatever 0.05% is.

00:15:01.840 --> 00:15:03.679
10%, which isn't which isn't too bad.

00:15:03.679 --> 00:15:08.240
The question would be what are those, what what did you get from those coming over?

00:15:08.240 --> 00:15:08.639
Right?

00:15:08.639 --> 00:15:16.480
If it was it how long was the how of those 15,000, how long did they sit on your website, you know, type deal.

00:15:16.720 --> 00:15:16.879
Yeah.

00:15:16.879 --> 00:15:23.200
Craig says YouTube doesn't publish a standard kind of metric that tracks short viewers to long form viewers.

00:15:23.200 --> 00:15:32.559
Yeah, and also keep in mind that the CEO of YouTube said that a view on a short is zero.

00:15:32.559 --> 00:15:37.679
Like if I went, that's a view on YouTube Shorts, which is a bummer.

00:15:37.679 --> 00:15:42.799
And then they came out like two weeks later and they said, We got 200 billion views of shorts.

00:15:42.799 --> 00:15:45.120
I'm like, because they're they're that long.

00:15:45.120 --> 00:15:46.320
I'm like, come on.

00:15:46.320 --> 00:15:53.840
Yeah, short cast the wide net, sort of non-targeted ads do, sort of like non-targeted ads do.

00:15:53.840 --> 00:15:58.559
You'll reach more people, but that that don't want it as as well.

00:15:58.559 --> 00:15:59.360
Yeah, yeah.

00:15:59.360 --> 00:16:00.879
And then Randy says the same thing.

00:16:00.879 --> 00:16:04.399
Zero seconds of viewing equals a view, which is so weird.

00:16:04.399 --> 00:16:05.759
How long was that view?

00:16:05.759 --> 00:16:06.320
Zero.

00:16:06.320 --> 00:16:07.759
And it's a view, yes.

00:16:07.919 --> 00:16:09.039
Like what?

00:16:10.159 --> 00:16:14.879
Well, listen, there would have to be some time.

00:16:14.879 --> 00:16:17.840
Like zero view would be no click at all.

00:16:17.840 --> 00:16:18.480
Right.

00:16:18.480 --> 00:16:19.679
So it's got to be point zero.

00:16:19.679 --> 00:16:21.120
Point something.

00:16:21.120 --> 00:16:23.840
Yeah, it's a point something, it's not a second.

00:16:23.840 --> 00:16:27.600
You have to be something, yeah, you have to be the action.

00:16:28.000 --> 00:16:33.120
But uh Ralph from Grit and Growth Business, it grew my subscribers to 30,000.

00:16:33.120 --> 00:16:34.639
Not too shabby.

00:16:34.639 --> 00:16:35.440
I will take that.

00:16:35.440 --> 00:16:35.840
Yeah.

00:16:35.840 --> 00:16:40.639
Craig has gone to the ultimate source of all great information, ChatGPT.

00:16:40.639 --> 00:16:43.600
I had a report on teen behavior.

00:16:43.600 --> 00:16:50.720
51% of teen boys and 43% of teen girls said they made a purchase after watching YouTube short ads.

00:16:50.720 --> 00:16:51.600
Oh, there you go.

00:16:51.600 --> 00:16:56.879
Well, and now and Chat GPT and Walmart just did a deal.

00:16:56.879 --> 00:16:58.879
And I'm like, think about that.

00:16:58.879 --> 00:17:03.840
Think of all the data that Walmart has, and you're gonna give it to open AI.

00:17:03.840 --> 00:17:18.319
I'm like, oh, but the thing I worry about that also Chat GPT is getting into more adult topics, so now you can have your your Chat GPT woman uh who knows, easy, we'll just leave it right there.

00:17:18.319 --> 00:17:20.079
We're a family show, babe.

00:17:20.079 --> 00:17:20.960
Yeah.

00:17:20.960 --> 00:17:30.960
But it's just one of those things where to me, I like I heard where the woman in the tube from Amazon was gonna maybe start suggesting things.

00:17:30.960 --> 00:17:47.440
Probably now when you ask her for her opinion and she says, Oh, I think you should go with the such and such weed whacker because such and such company paid me a ton of money, that's you know, not exact that's the yeah.

00:17:47.920 --> 00:17:50.240
So when I hear these two thing in Amazon.

00:17:50.240 --> 00:17:51.599
Amazon does the exact same thing.

00:17:51.599 --> 00:17:52.079
Oh, yeah.

00:17:52.240 --> 00:17:52.960
Look, what do you know?

00:17:53.119 --> 00:17:57.359
Amazon basics is sponsor posts.

00:17:57.359 --> 00:18:08.880
Listen, w we know those influencers in the beauty space, in the clothing space, in those spaces, the those click through and purchase rates are are through the roof.

00:18:08.880 --> 00:18:18.720
That's a different that's what when I was thinking of like a lot of the stuff we talk about or a lot of the podcasts we talk about, I guess I was thinking of those.

00:18:18.720 --> 00:18:26.319
The the there are the the the Gen Zers and the Millennials are buying off TikTok like crazy.

00:18:26.319 --> 00:18:37.359
I mean, if we're gonna talk about it, and they're like, Oh yeah, I was out on TikTok or whatever, and I got you know, I saw this this this dress or I saw these shoes, and you know, and I was like, really?

00:18:37.359 --> 00:18:47.519
But that's a little bit of a like that's a cultural difference too between you know us old guys and ladies and and maybe the next generation that's coming behind.

00:18:47.519 --> 00:18:49.039
That's not the way I buy.

00:18:49.039 --> 00:18:55.839
I mean, I look, I see, I research, I might even podcast about it before I buy it, and then I may not buy it.

00:18:55.839 --> 00:18:56.960
I may like nah.

00:18:56.960 --> 00:18:59.119
It's after all that work, I'm like, nah.

00:18:59.119 --> 00:19:05.039
Where the the trend is more like, oh, I'm gonna buy it and then I'll think about it.

00:19:05.039 --> 00:19:07.200
You know, I'll think about it after I get it.

00:19:07.200 --> 00:19:09.039
Or I'll buy it and just send it back.

00:19:09.039 --> 00:19:12.480
You know, if I don't like it, put it back in the box and away it goes.

00:19:12.480 --> 00:19:15.839
It's more like, you know, that's I think that's how people are window shopping now.

00:19:15.839 --> 00:19:20.319
It's just order stuff, and it's if it's not exactly what I want it to be, I'll just send it back.

00:19:20.559 --> 00:19:21.759
Well, that's what's really weird.

00:19:21.759 --> 00:19:23.680
I was very sad last night.

00:19:23.680 --> 00:19:30.720
I I got in my car and there's this little patch of black stuff, and I'm like, what is it?

00:19:30.720 --> 00:19:33.039
And I pick it up and I go, Oh, wait a minute.

00:19:33.039 --> 00:19:39.519
And I don't know about you, I never look at the back of my coat, but I I got out of the car, took off my coat.

00:19:39.519 --> 00:19:43.039
This is a leather jacket I've had since I was like 18.

00:19:43.039 --> 00:19:51.200
So it's going on 40 years plus, and it's just there's just the part that's just like starting to just you can see where it's ripped.

00:19:51.200 --> 00:19:59.039
And I was like, oh, how am I gonna look like Fonzie now if my leather and so I'm like, oh, I'll just go to the mall and go to the leather store that was there.

00:19:59.039 --> 00:20:01.759
And then it was like, no, that doesn't exist there.

00:20:01.759 --> 00:20:02.640
Oh, I'll go.

00:20:02.640 --> 00:20:09.279
Nope, that's not I'm like, I don't know where to buy leather besides a Harley Davidson shop, and I don't really want a Harley jacket.

00:20:09.279 --> 00:20:14.400
And so, yeah, so shopping's gonna be different and interesting, shall we say.

00:20:14.400 --> 00:20:17.599
I'm not sure how that's gonna work because that's what I wear in the fall.

00:20:17.599 --> 00:20:19.039
That's one of the things that's cool about fall.

00:20:19.039 --> 00:20:21.759
I'm like, oh, cool, I get to bust out my old leather jacket.

00:20:21.759 --> 00:20:25.119
And I I turn it and you can just see where it's just the one side.

00:20:25.119 --> 00:20:29.440
And it's just it's very politely my jacket just going, Dave, you're fat.

00:20:29.440 --> 00:20:32.880
You don't like, oh yeah, I just kind of split it there.

00:20:32.880 --> 00:20:34.640
I'm like, oh oops.

00:20:34.640 --> 00:20:35.039
Yeah.

00:20:35.039 --> 00:20:39.599
Ralph says, I will say it's all driving us to spend more money.

00:20:39.599 --> 00:20:41.519
Yep, that's the whole point of social media.

00:20:41.519 --> 00:20:44.079
It creates want and it creates comparison.

00:20:44.079 --> 00:20:45.839
Oh, yeah, a lot of comparison.

00:20:45.839 --> 00:20:46.720
And guess what?

00:20:46.720 --> 00:20:48.240
It works really well.

00:20:48.240 --> 00:21:02.160
Yeah, it's I've I've heard that when the TikTok shop came out, that it kind of ruined TikTok because everybody and their brother, instead of talking and doing dances and everything else they do on TikTok, was trying to get people to like buy my stuff.

00:21:02.160 --> 00:21:05.279
Like it was just another video of buy my stuff.

00:21:05.279 --> 00:21:09.920
And now that Walmart's over there, that'll be interesting to um to see how that goes.

00:21:09.920 --> 00:21:15.599
But that's the I just thought it was interesting that most of us aren't really being social on social media.

00:21:15.599 --> 00:21:18.960
We're just watching strangers' videos, going, well, that was weird.

00:21:18.960 --> 00:21:21.119
And now it's like, was that real?

00:21:21.119 --> 00:21:24.720
I saw one last night because there's a couple things that were worried.

00:21:24.720 --> 00:21:35.279
So you're it's a vertical video, a little baby is on the very top step and steps down to the next one, and you can see the parent is way off in the distance.

00:21:35.279 --> 00:21:40.319
And this little toddler starts coming down the stairs, and there's a cat halfway down.

00:21:40.319 --> 00:21:55.920
And so the cat kind of hits it, but the baby's got some momentum going, and the cat runs to the bottom of the steps and kind of just becomes a cushion for the baby as the mom is running because you hear this toddler coming down, and I was like, Oh, that was really interesting.

00:21:55.920 --> 00:22:08.000
And then I'm like, A, I think that's fake, because I'm sorry, if you're videotaping a baby and it starts to fall down the steps, wouldn't you put the phone down to grab the baby?

00:22:08.000 --> 00:22:11.920
And this person just caught the whole thing, and I was like, that's probably fake.

00:22:11.920 --> 00:22:21.759
Yeah, and so that's gonna be the new thing now is was that like I even saw one where a possum and it was really well done.

00:22:21.759 --> 00:22:39.359
A possum was up on a table with a bowl of Halloween candy, and it's kind of grainy, you know, door, you know, kind of camera look, you know, and all of a sudden they have a Halloween thing that goes and jumps up and it scares the possum away.

00:22:39.359 --> 00:22:42.880
And then I would never would have thought that's fake.

00:22:42.880 --> 00:22:44.880
And they were talking about this on the show.

00:22:44.880 --> 00:22:52.640
If you watch the time at the top where it's showing it, you know, that it's 10:30 and 18 seconds and 19 seconds and 20 seconds.

00:22:52.640 --> 00:22:59.359
The numbers at the top went really weird, really like backwards, and it was 91 o'clock for a second.

00:22:59.359 --> 00:23:00.480
They're like, this is fake.

00:23:00.480 --> 00:23:02.000
It was really well done.

00:23:02.000 --> 00:23:06.559
And I never would have even thought to think, oh, is this fake?

00:23:06.559 --> 00:23:10.000
But I think that's gonna be the uh no.

00:23:10.319 --> 00:23:13.519
Well, you know, the the the premise of the matrix, right?

00:23:13.519 --> 00:23:15.839
The 1999 reads, right?

00:23:15.839 --> 00:23:16.240
The matrix.

00:23:16.240 --> 00:23:25.440
The premise of the matrix is if you're in a dream you could never wake up from, would that not your reality?

00:23:25.440 --> 00:23:25.920
Right?

00:23:25.920 --> 00:23:29.039
If you can't wake up from it, that's your it's your reality.

00:23:29.039 --> 00:23:39.119
But in sometimes I wonder, you know, if when we live in a world where everything is fake, does that heighten or diminish the truth?

00:23:39.119 --> 00:23:51.200
You know, do we could if we if we live in a world where we never know, like how does that change us in in our thinking and what we do and uh responding to things and what's the value of that?

00:23:51.200 --> 00:24:04.240
I mean, I just I'm not saying we'll ever live in a world that'll be a hundred percent fake, but it is a little matrix-ish in some regards when you kind of think if your whole reality is fake, then that fake reality is real.

00:24:04.240 --> 00:24:05.200
Right?

00:24:05.200 --> 00:24:14.000
I mean, it's if that's all you know, it's all you have access to, you know, that then then that reality, if you if it's a dream you can't wake up from.

00:24:14.000 --> 00:24:20.480
Sorry to get all ex existential, there we go, existential on a Saturday morning at 10 o'clock.

00:24:20.480 --> 00:24:33.759
But it just it's just it it's one of those things I think we're gonna, I mean, with the technology getting so much better, I I don't think it's an issue of differentiating fake from real, but I don't I don't know what it is.

00:24:33.759 --> 00:24:37.599
I mean, if you can't tell, does the fake become real?

00:24:38.079 --> 00:24:41.759
You know, it's just perception is reality, right?

00:24:41.920 --> 00:24:43.440
So for sure, yeah, for sure.

00:24:43.440 --> 00:24:44.319
Yeah, for sure.

00:24:44.559 --> 00:24:54.400
Well, it always makes without turning this into a sermon, though, it does add a whole new thing, just as a as a hey, this is a book and this is what it says in the book kind of thing.

00:24:54.400 --> 00:24:59.680
When Jesus was getting his whole court thing, and he says, like, what's your deal, Jesus?

00:24:59.680 --> 00:25:02.160
And he said, I came to testify to the truth.

00:25:02.160 --> 00:25:06.079
And I was like, Oh, that brings on a whole new kind of thing now.

00:25:06.079 --> 00:25:09.519
And I'm like, Yeah, but what if there is no truth?

00:25:09.759 --> 00:25:13.920
Oh, that's well, that's a whole I mean if it's all if everything's fake, fake, yeah.

00:25:13.920 --> 00:25:25.759
If it's all fake, you know, so it listen, we and we we were I'm sure we have people listening on the road screaming at us for Jim, but Jim, don't you understand there is truth?

00:25:25.759 --> 00:25:27.519
I'm not saying there isn't truth.

00:25:27.519 --> 00:25:39.519
I'm just I'm doing a thought exercise as if we take this fakeness to the nth degree, and if I live in a world where everything is fake, the fakeness becomes the the reality.

00:25:39.519 --> 00:25:40.480
The reality, yeah.

00:25:40.480 --> 00:25:41.599
That's anyway, yeah.

00:25:41.599 --> 00:25:41.920
Yeah.

00:25:41.920 --> 00:25:43.039
There you go.

00:25:43.039 --> 00:25:44.559
Soak on that one for a while.

00:25:44.799 --> 00:25:46.480
Yeah, Craig has a fun tip.

00:25:46.480 --> 00:25:52.799
He says you could cut up the jacket and put on leather patches on the elbows of the tweed sports jacket.

00:25:52.799 --> 00:25:55.119
Hence, from the Fonz, the teacher.

00:25:55.119 --> 00:25:56.319
That's when I tuned out.

00:25:56.319 --> 00:26:00.160
When Fonzi became a teacher, I was like, okay, I can stomach.

00:26:00.160 --> 00:26:02.400
Yeah, I it was after the shark.

00:26:02.400 --> 00:26:04.000
I was like, but I can't do that.

00:26:04.000 --> 00:26:08.880
Jim, how would you order a whopper at Burger King?

00:26:09.599 --> 00:26:12.720
Oh, like as far as as far as sides and stuff.

00:26:12.720 --> 00:26:13.839
I just say give me a whopper.

00:26:13.839 --> 00:26:14.640
There you go.

00:26:15.920 --> 00:26:16.160
Wow.

00:26:16.160 --> 00:26:19.359
Now, did you feel scared with that question?

00:26:19.359 --> 00:26:20.319
No.

00:26:20.319 --> 00:26:22.079
Yeah, me neither.

00:26:22.079 --> 00:26:26.319
But yeah, this was here's this is and I I'm not making fun of this person.

00:26:26.319 --> 00:26:28.000
Okay, yeah, maybe I am.

00:26:28.000 --> 00:26:30.799
It's just one of those things where we're overthinking things.

00:26:30.799 --> 00:26:40.240
And he says, I'm gonna try and focus on trailer swapping to see if I can grow this silly podcast audience, but I've got a question about how to do that.

00:26:40.240 --> 00:26:54.960
I get that I've I've to reach out to podcasts by either emailing them or DMing them or whatever, but how can I go asking any podcast about swapping trailers when my podcast numbers are pitiful, like 30 downloads a week?

00:26:54.960 --> 00:26:57.119
Nobody's interested in those numbers.

00:26:57.119 --> 00:27:00.160
So won't the natural response be to bleep off?

00:27:00.160 --> 00:27:02.720
Or how else do you go about asking?

00:27:02.720 --> 00:27:04.480
Well, you don't lead with that.

00:27:04.480 --> 00:27:13.119
Hi, I'm a podcast with a really small audience, and I know you don't want to, you know, promo swap with me, but do you want to promo swap with me?

00:27:13.119 --> 00:27:17.519
No, just just say, hey, I do a similar show like yours.

00:27:17.519 --> 00:27:21.839
We both talk about, you know, whatever.

00:27:21.839 --> 00:27:27.920
Would you be interested in swapping either 30 or 60 second promos or a a shout out?

00:27:27.920 --> 00:27:32.000
And then ask, see if they even care how many numbers you have.

00:27:32.000 --> 00:27:33.279
They may not.

00:27:33.279 --> 00:27:37.119
I mean, back in the early days, nobody asked what your numbers were.

00:27:37.119 --> 00:27:44.640
It was just like, oh yeah, you are a good fit, you know, because in the end, you're not going to get a ton of people from that.

00:27:44.640 --> 00:27:59.119
It is a great strategy, but you know, all good strategies, unfortunately, in podcasting, lead to, well, there's another five people, you know, but it's those five people that tell another three people who then tell another one person, you know, that whole nine yards.

00:27:59.119 --> 00:28:06.720
But I just thought it was interesting that I guess it's the imposter syndrome sneaking in there, like, oh, I've only got 30 downloads.

00:28:06.720 --> 00:28:08.799
Not don't look at the download numbers.

00:28:08.799 --> 00:28:13.599
Look at do our odd how much of that audience are we sharing?

00:28:13.599 --> 00:28:20.079
So if I had another podcast about podcasting that said, hey, do you want to do a promo swap?

00:28:20.079 --> 00:28:21.920
That's what I'm looking for.

00:28:21.920 --> 00:28:23.839
Or, you know, things like that.

00:28:23.839 --> 00:28:28.319
Jim, do you have do you know of other shows around home gadget stuff?

00:28:28.640 --> 00:28:29.359
Oh, sure.

00:28:29.359 --> 00:28:29.759
Yeah.

00:28:29.759 --> 00:28:30.160
Sure.

00:28:30.160 --> 00:28:30.640
Yeah.

00:28:30.640 --> 00:28:35.039
I mean, listen, it comes down if you're gonna do sales, which is a podcaster, you're in sales, right?

00:28:35.039 --> 00:28:39.279
If you're gonna do sales, you've gotta you gotta get no's before you get yeses.

00:28:39.279 --> 00:28:40.319
And you never know.

00:28:40.319 --> 00:28:42.559
Like I was just talking to somebody the other day.

00:28:42.559 --> 00:28:50.720
I had Jamie Simonoff from Ring on my show right after he was on Shark Tank, which I didn't know, by the way.

00:28:50.720 --> 00:28:55.440
I I learned he had just been on Shark Tank from this talk about not doing your homework.

00:28:55.440 --> 00:28:58.960
I had he could on the show, he told me, you know he told me the story.

00:28:58.960 --> 00:29:01.359
So I was learning as we were going along.

00:29:01.359 --> 00:29:10.000
At the time, you know, Ring was not that big, but they were, you know, they've become the juggernaut of video, you know, purchased by Amazon.

00:29:10.000 --> 00:29:11.920
Jamie was a super good guy.

00:29:11.920 --> 00:29:14.720
I was lucky I got him, but I had to ask.

00:29:14.720 --> 00:29:17.359
You know, it was one of those kinds of things, like you never know.

00:29:17.359 --> 00:29:24.640
We had the guy Zapier is a service where you know, Zapier, you can schedule like if this then that kind of things.

00:29:24.640 --> 00:29:28.000
And and their CEO, Mark, I had him on the show.

00:29:28.000 --> 00:29:35.279
Zapier was just coming out, and they were just, you know, they four guys from from Columbia University or University of Missouri at Columbia.

00:29:35.279 --> 00:29:39.599
And uh great interview, and he was very, very kind to me.

00:29:39.599 --> 00:29:43.279
I reached out to him about six years or seven years after that.

00:29:43.279 --> 00:29:45.279
Like, hey, Mark, could we come back?

00:29:45.279 --> 00:29:46.400
You know, can we have you back?

00:29:46.400 --> 00:29:48.000
Crickets.

00:29:48.000 --> 00:29:50.079
Like, I couldn't get anything, right?

00:29:50.079 --> 00:29:59.759
So, you know, you it's the it doesn't always it's not always and and there's plenty of stories of folks who are asking, you know, big name deals or sponsorship deals.

00:29:59.759 --> 00:30:04.480
Like to get, you know, reaching out to vendors and saying, you know, hey, I do this.

00:30:04.480 --> 00:30:06.640
Would you be interested in partnering with me on this?

00:30:06.640 --> 00:30:11.680
I can guarantee you a hundred percent of the time they'll say no if you don't ask for sure.

00:30:11.680 --> 00:30:12.079
Right.

00:30:12.079 --> 00:30:13.680
That's the only guarantee in that.

00:30:13.680 --> 00:30:19.279
The the the but if you you so you gotta ask, you gotta get out there and and actually make the ask.

00:30:19.279 --> 00:30:20.160
And who cares?

00:30:20.160 --> 00:30:22.240
Listen, no, I shouldn't say that who cares.

00:30:22.240 --> 00:30:23.759
It hurts to be rejected.

00:30:23.759 --> 00:30:24.799
It hurts.

00:30:24.799 --> 00:30:26.160
Gotta get through it.

00:30:26.160 --> 00:30:27.680
Do what it takes.

00:30:27.680 --> 00:30:33.200
Figure out your system of rewards so you don't feel so bad when you get rejected.

00:30:33.200 --> 00:30:47.119
You know, and sometimes when when I have to do sales, I say, okay, when I get 10 no's, I'm gonna reward myself with this thing, whatever it is, to to to trick me into, you know, like nos are good now.

00:30:47.119 --> 00:30:47.599
Yeah.

00:30:47.599 --> 00:30:49.839
I'm gonna collect, I'm gonna collect a nose.

00:30:50.079 --> 00:31:02.880
So I've got an interview in the can that I'll be releasing in a couple weeks, and this woman was on and she was talking about how she had gone through, she said at least 200 no's trying to get some stuff.

00:31:02.880 --> 00:31:12.559
And she's like, and she goes, and about halfway through that, she goes, I it dawned on me that wow, I've been told no a hundred times, and yet I'm still breathing, and yet I'm still here.

00:31:12.559 --> 00:31:19.680
She's like, so when somebody gave me another no, it was just like, okay, throw it on the pile over there, let's keep going, because I know somebody's gonna say yes.

00:31:19.680 --> 00:31:23.119
And so it's always it's hard, it's not easy.

00:31:23.119 --> 00:31:27.279
And then, but she was like, it just you just kind of go, all right, there's another one.

00:31:27.279 --> 00:31:33.680
And she goes, but it also gave me courage to keep asking because the worst thing they could do is say no.

00:31:33.680 --> 00:31:35.839
And so it's always tricky with that.

00:31:35.839 --> 00:31:38.400
Ralph is when I go ahead, go ahead.

00:31:38.400 --> 00:31:42.079
Well, Ralph say when I you go, I'll wait.

00:31:42.079 --> 00:31:44.640
Ralph has is summing up that guy's pitch.

00:31:44.640 --> 00:31:52.240
Hi, I'm a podcaster who sucks, and I would really like to siphon some of your audience so I can steal them from my miserable show, which nobody's listening to.

00:31:52.240 --> 00:31:53.279
Please, please, please.

00:31:53.279 --> 00:31:54.559
Yeah, that's not a good pitch.

00:31:54.559 --> 00:31:57.200
I don't think that's how I would lead off with that.

00:31:57.200 --> 00:32:01.759
And then Chrissy says, Does your podcast bring value to their audience?

00:32:01.759 --> 00:32:03.279
That's really what you're looking for.

00:32:03.279 --> 00:32:05.680
You know, so anyway, what were you going to say, Mr.

00:32:05.680 --> 00:32:05.920
James?

00:32:06.240 --> 00:32:08.480
Because he's asking doesn't mean his podcast sucks, by the way.

00:32:08.480 --> 00:32:09.039
I mean, right.

00:32:09.039 --> 00:32:10.960
He's got 30.

00:32:10.960 --> 00:32:14.880
It's, you know, we we we say all the time, hey, 30's a classroom, right?

00:32:14.880 --> 00:32:15.599
You say that all the time.

00:32:15.599 --> 00:32:16.319
Overfull.

00:32:16.319 --> 00:32:17.279
Yeah.

00:32:17.279 --> 00:32:24.480
You know, maybe he's just getting started, or or maybe he's he's, you know, you know, maybe things are just getting going for him.

00:32:24.480 --> 00:32:29.359
So I don't I don't know if I'd lead with that, but I totally forgot what I was gonna do.

00:32:29.440 --> 00:32:29.759
All right.

00:32:29.759 --> 00:32:34.240
So while you're thinking, uh Jody wants to know, is the coffee good this morning?

00:32:34.240 --> 00:32:35.200
Oh, it's delicious.

00:32:35.279 --> 00:32:37.759
Sorry, did I make too much coffee noise when I just blew it again?

00:32:37.759 --> 00:32:38.240
No.

00:32:38.240 --> 00:32:38.880
Okay, good.

00:32:38.880 --> 00:32:39.440
Always good.

00:32:39.440 --> 00:32:40.640
Was I smacking my lips?

00:32:40.640 --> 00:32:43.200
Sometimes I do that when I am smacking my lips.

00:32:45.200 --> 00:32:47.440
I have I forgot to refill my water.

00:32:47.440 --> 00:32:48.960
I have like three sips left.

00:32:48.960 --> 00:32:50.400
And I'm like some.

00:32:50.400 --> 00:32:51.759
I'm like, do I do I leave?

00:32:51.759 --> 00:32:56.079
I'm like, Jim, do nerd out on something while I go get I I think I'll be okay.

00:32:56.079 --> 00:32:58.000
But we did have to do it.

00:32:58.000 --> 00:33:02.960
We saw I saw this, and there were a couple things I thought was interesting about this out at Reddit.

00:33:02.960 --> 00:33:07.119
Because I the guy's asking, what are the best places to post for podcasts?

00:33:07.119 --> 00:33:14.240
But the saying was my family and I are trying to start our own podcast, leaving Spotify aside.

00:33:14.240 --> 00:33:15.599
Good on you, my friend.

00:33:15.599 --> 00:33:22.720
What are the best practices or what are the best podcast websites to post our work and get paid for it?

00:33:22.720 --> 00:33:24.400
Open to suggestions.

00:33:24.400 --> 00:33:27.119
You'll be greatly, your help would be greatly appreciated.

00:33:27.119 --> 00:33:35.759
So there are two things that jumped out of me, and get paid for it is usually not like on one hand, if you want to get paid, you'd need to know that up front.

00:33:35.759 --> 00:33:46.799
Just don't expect to get paid at the very beginning unless you're on one of those places that like you can make money from day one and then you get 0.003 cents a download.

00:33:46.799 --> 00:33:52.480
But the other thing that jumped out of here is he said, My family and I are trying to start a podcast.

00:33:52.480 --> 00:33:56.880
Jim, did you ever do board night or game night when you were growing up?

00:33:56.880 --> 00:33:58.880
Well, I hate games, but yes.

00:33:58.880 --> 00:34:07.279
Because we had Parchee, we had Rummy, we had the game of life, and then I hated this game because I could not sit still that long.

00:34:07.279 --> 00:34:08.400
Monopoly.

00:34:08.400 --> 00:34:16.559
And probably probably, yeah, Risk, uh, Battleship, all sorts of stuff that we would play as a family if you could.

00:34:16.559 --> 00:34:27.119
And so I remember those, and I was like, wow, if you start a podcast with your family, so when I hear that, I'm picturing this is this is a guy named Nathan.

00:34:27.119 --> 00:34:36.800
So I'm like, okay, I'm picturing him as the dad, and he's got you know a nine-year-old Susie, and then you know, Jimmy's the you know, seven-year-old.

00:34:36.800 --> 00:34:43.039
And doing a family podcast to me would really it's like Bitcoin.

00:34:43.039 --> 00:34:49.440
It's gonna like do it now, invest now, and in about 20 years, it's gonna be priceless.

00:34:49.440 --> 00:35:02.960
Because when they're off to college, you could hit play on that time when you guys did the you know, chasing rainbows with puppies and butterflies podcast, or whatever it is, you know, et cetera, et cetera.

00:35:02.960 --> 00:35:05.679
I I think he's missing the point there.

00:35:05.679 --> 00:35:14.639
Because to me, I I I remember there was a guy, can't remember the name of the show, but this is around 2009-ish.

00:35:14.639 --> 00:35:37.440
And it was a guy and his two daughters, and they would do a podcast when it was his weekend, and they ended up outranking like Disney and Nickelodeon, and it was just this dad and his two daughters, and I forget what it was, and they outranked these huge kids' networks because it was super authentic and cute and fun and that whole nine yards.

00:35:37.440 --> 00:35:41.920
So, yeah, you know, now when he grew a big audience, then he could monetize.

00:35:41.920 --> 00:35:48.480
But I just when I heard I kind of got was like sad trombone when I saw and get paid for it.

00:35:48.559 --> 00:35:56.320
I was like, oh, dude, you're you're missing the the true magic there of yeah, I don't think it listen, I don't think it hurts if you're gonna do this for money.

00:35:56.320 --> 00:36:00.800
I don't think it hurts, it'd be like, I'm gonna start a hot dog stand and it's gonna be free.

00:36:00.800 --> 00:36:02.239
Like nobody does that, right?

00:36:02.239 --> 00:36:09.199
You you you you know, you you you need to have you know food truck mentality of like, yeah, we're gonna go out, we're gonna crush this thing.

00:36:09.199 --> 00:36:14.239
We're gonna, you know, but like a food truck, you've got to know, like, okay, where's your audience?

00:36:14.239 --> 00:36:16.559
Well, you know, food trucks have gotten super popular.

00:36:16.559 --> 00:36:22.320
And yeah, the I see them all the time on Facebook, like, hey, I'm at this intersection today.

00:36:22.320 --> 00:36:24.320
Like, we have some local right, you know.

00:36:24.320 --> 00:36:27.280
This is this is my this is a good example for podcasters, right?

00:36:27.280 --> 00:36:36.239
When you think about a food truck in his advertising, he's not gonna want to be on YouTube or or in general Facebook because he's the audience is too wide.

00:36:36.239 --> 00:36:45.360
He needs to find the local, you know, the local groups, the local networks, and then pitch to them and then build that brand in the local area.

00:36:45.360 --> 00:36:52.800
And then you gotta get people who say, Oh, when when they're you know, when somebody asks, like, hey, you know, I'm looking for a good food truck place tonight.

00:36:52.800 --> 00:36:58.320
Oh, you gotta see, you know, Mike's, I'll say Jim's food truck.

00:36:58.320 --> 00:36:59.920
It's he's always parked over here.

00:36:59.920 --> 00:37:01.760
That's the word of mouth that you're looking for.

00:37:01.760 --> 00:37:13.440
I think in our podcasting sometimes we forget to really niche down when we get started and say, How do I find because you'll find your most engaged listeners first.

00:37:13.440 --> 00:37:14.960
It's usually the way it works, right?

00:37:14.960 --> 00:37:20.880
You just you get your most engaged right off the bat because they're attracted to the niche that you that you have.

00:37:20.880 --> 00:37:30.079
And so you gotta, you know, you gotta hyper drill down into some of those things to make sure you're sure you're um you know, I've I've said this a thousand times, but I'll say it one more time.

00:37:30.079 --> 00:37:43.760
I think most, I think a lot of podcasters make the mistake of not taking care of the early audience that they have, and that like thinking, I oh, I took to go big, I gotta be busy doing things.

00:37:43.760 --> 00:37:51.920
And yes, you do, but you also need to be busy about the the the small audience that you have to make sure they feel very, very welcome.

00:37:51.920 --> 00:37:54.000
They're gonna be your base going forward.

00:37:54.000 --> 00:37:56.159
So make sure you're taking care of them as well.

00:37:56.159 --> 00:38:02.480
And all the podcasts I've ever done, I've always had a really good relationship with the core, you know, the core audience, so to speak.

00:38:02.480 --> 00:38:06.880
And I still, even today, you know, we've got we've got some pretty good numbers in our podcast.

00:38:06.880 --> 00:38:12.320
And I get a listener who will ask me a question and I say, Do you have time for a Zoom call?

00:38:12.320 --> 00:38:20.400
Like, let's let's just get on the phone and hammer this thing out instead of you know back and forth on the socials or whatever, right?

00:38:20.400 --> 00:38:23.920
Uh I still think it's really, really important to make the one-on-one contact.

00:38:23.920 --> 00:38:27.679
And Dave, those those calls are priceless.

00:38:27.679 --> 00:38:31.440
One, you get to hear from your audience, you get to hear what they're really thinking.

00:38:31.440 --> 00:38:33.920
Two, they think they hit the lottery.

00:38:33.920 --> 00:38:35.679
Like that jackpot.

00:38:35.679 --> 00:38:36.880
They're like, what?

00:38:36.880 --> 00:38:40.000
Um get to talk to this person that I listen to all the time.

00:38:40.000 --> 00:38:47.039
So make sure you're you're doing you're going the extra mile on the the core audience, the ones that are really engaged.

00:38:47.039 --> 00:38:48.559
Give them time, you know?

00:38:48.559 --> 00:38:52.639
Make make the time so that they you can connect with them individually.

00:38:52.639 --> 00:38:56.239
Really listen to them because they're they're the most important part.

00:38:57.039 --> 00:39:04.400
Yeah, I uh we do that now at Podpage, where if somebody's stuck, I'm like, here, let's just schedule a live support call.

00:39:04.400 --> 00:39:05.760
And first they're like, what do you mean?

00:39:05.760 --> 00:39:10.400
And I'm like, no, click that link and pick a date that works and I'll meet you on Zoom.

00:39:10.400 --> 00:39:12.079
And they're like, Okay.

00:39:12.079 --> 00:39:14.480
Because they're kind of like, wait, what?

00:39:14.480 --> 00:39:18.639
And so then I'll show up and they're like, Oh, so it's it's you.

00:39:18.639 --> 00:39:23.760
And I go, Yeah, that was, you know, when it said Dave Jackson at the bottom there, that's that's me.

00:39:23.760 --> 00:39:25.519
And they're like, Yeah, but you're Dave Jackson.

00:39:25.519 --> 00:39:27.199
And I go, Yeah.

00:39:27.199 --> 00:39:29.119
I'm like, so what are we working on?

00:39:29.119 --> 00:39:38.880
And they're just like, and they get done and they're just they lose their minds because A, we got them fixed, and then B, you know, it's like, oh, well, you're like a real person.

00:39:38.880 --> 00:39:45.119
And I love I love fixing them because that's me, that's what I like to do, but I'm with you.

00:39:45.119 --> 00:39:46.800
I love the conversation afterwards.

00:39:46.800 --> 00:39:48.800
Well, I'm like, well, tell me a little bit about your show.

00:39:48.800 --> 00:39:49.360
What are you doing?

00:39:49.360 --> 00:39:52.239
Anything else, you know, et cetera, et cetera.

00:39:52.239 --> 00:39:54.480
And it's I just did a thing.

00:39:54.480 --> 00:40:07.440
In fact, I've got like a page and a half of notes from I I was like, well, I always tell my audience to, you know, go ask your audience what they want.

00:40:07.440 --> 00:40:10.320
So I did a thing, I called it Dave's Kitchen.

00:40:10.320 --> 00:40:27.199
And the idea was instead of making it, you know, can I take your order and I'm listening, which is kind of what I was doing, but I also wanted to make it even more like, hey, why don't you come into the kitchen and we'll make your favorite dish together?

00:40:27.199 --> 00:40:37.760
And it was interesting because they, you know, I got a lot of great suggestions, but there were times when people would suggest something that I tried 10 years ago.

00:40:37.760 --> 00:40:42.079
And so my knee-jerk reaction was like, Oh, we tried that, it didn't work.

00:40:42.079 --> 00:40:43.519
And I was like, wait, hold on.

00:40:43.519 --> 00:40:44.719
Easy, easy.

00:40:44.719 --> 00:40:46.320
Maybe I should try that again.

00:40:46.320 --> 00:40:47.440
Maybe it was timing.

00:40:47.440 --> 00:40:53.599
Maybe Adam Curry talks about it all the time, how he he's always 10 years ahead of the idea.

00:40:53.599 --> 00:40:57.440
He's like, he'll come out with the idea and he goes, and it just doesn't work.

00:40:57.440 --> 00:41:00.800
And then 10 years later, people go like, oh, we're gonna try this new thing.

00:41:00.800 --> 00:41:03.360
He's like, Yeah, I I did that 10 years ago, it didn't work.

00:41:03.360 --> 00:41:04.960
And then it'll go gangbusters.

00:41:04.960 --> 00:41:09.119
So there are times when your idea is not a bad idea.

00:41:09.119 --> 00:41:11.599
The reason it didn't work was timing.

00:41:11.599 --> 00:41:19.920
And so I got a lot of really just and like Gordon gave me one that here's why I I love getting constructive feedback.

00:41:19.920 --> 00:41:21.360
You can fix it.

00:41:21.360 --> 00:41:25.360
Like Gordon mentioned on this show that Gordon Firemark.

00:41:25.360 --> 00:41:29.039
See, I I I think we all just assume there's only one Gordon, you know what I mean?

00:41:29.280 --> 00:41:33.199
Besides Flash, you know, the internet's lawyer, the podcasting lawyer.

00:41:33.440 --> 00:41:33.840
Yeah.

00:41:33.840 --> 00:41:39.920
And he said, when I go back to watch the video, it'd be great if the video had chapters.

00:41:39.920 --> 00:41:41.599
Well, the chapters in the audio.

00:41:41.599 --> 00:41:47.760
I'm assuming everybody's watching this on audio because more people consume this on audio than they do on video.

00:41:47.760 --> 00:41:50.159
But I was like, oh, that's easy to fix.

00:41:50.159 --> 00:41:58.000
I'll just take the chapters from in this case, Buzz Sprout, and put them into YouTube and make sure they, you know, line up and stuff.

00:41:58.000 --> 00:42:01.039
But stuff like that is like, oh, I I can do that.

00:42:01.039 --> 00:42:03.280
So yeah, Dan has a great point.

00:42:03.280 --> 00:42:04.800
Great idea, bad timing.

00:42:04.800 --> 00:42:07.519
Microsoft to Zoom is the best at that.

00:42:07.679 --> 00:42:07.840
Yeah.

00:42:08.400 --> 00:42:11.599
Microsoft, yeah, everything at Microsoft is too early.

00:42:11.599 --> 00:42:12.480
You know?

00:42:12.719 --> 00:42:13.519
Or too late.

00:42:13.519 --> 00:42:17.679
I think they came out after the iPod, didn't they?

00:42:19.519 --> 00:42:23.760
So Microsoft's somewhat famous for stealing other people's ideas.

00:42:23.760 --> 00:42:27.440
I mean, well, but the tablet, they had the tablet long before anybody else.

00:42:27.440 --> 00:42:28.320
Oh, that's true.

00:42:28.320 --> 00:42:30.880
Yeah, it was terrible because it was based on Windows.

00:42:30.880 --> 00:42:39.199
And then then, you know, of course, Apple was coming at it from the phone perspective, so they just took a very light phone OS and moved that onto a tablet, right?

00:42:39.199 --> 00:42:40.079
Basically, yeah.

00:42:40.079 --> 00:42:47.280
But yeah, well, this is, I mean, this is another part of success that we often forget about, right?

00:42:47.280 --> 00:42:53.440
We say sometimes you need a little bit of luck, you need a lot of hard work, and then sometimes it's just timing, right?

00:42:53.440 --> 00:42:59.039
You can have the best thing in the world, and the world wasn't ready for it, you know, and that's sad.

00:42:59.039 --> 00:42:59.760
I'm sorry.

00:42:59.760 --> 00:43:00.559
I'm sorry.

00:43:00.559 --> 00:43:10.960
I you know, you never know, because you know, you can't you can't you can't see that kind of history, but sometimes you were a little too early or a little too late on the thing, you know.

00:43:10.960 --> 00:43:12.159
You never know.

00:43:12.159 --> 00:43:12.960
You gotta try.

00:43:12.960 --> 00:43:13.920
You'll never know.

00:43:13.920 --> 00:43:18.800
You can't calculate it, you gotta give it a try and see how they're learn to fail, you know.

00:43:19.039 --> 00:43:23.920
Yeah, I I see that on Reddit a lot where people are going, do you think this will work?

00:43:23.920 --> 00:43:28.719
Like, I'm gonna do a show and they'll have all their you know, I's dotted and T.

00:43:28.719 --> 00:43:33.519
This is my target audience, this is how I'm gonna measure success, I'm gonna do this, and here's my schedule.

00:43:33.519 --> 00:43:35.920
And I've already like they've done everything.

00:43:35.920 --> 00:43:38.800
And it's not a paint by number set.

00:43:38.800 --> 00:43:40.719
It's not just, oh, just do this and that.

00:43:40.719 --> 00:43:57.039
I mean, it's funny because if you read the book Storyworthy that's sitting behind me, it's like, oh, I I just need to start as close to the transformation in the story, then I'm gonna add some stakes, and then I'm gonna add this in the story, and then make sure there's a twist.

00:43:57.039 --> 00:44:08.079
And you like it's it sounds simple, but then when you go to do it, I remember I used to watch Mike Russell would do these live webinars where he was just making Adobe Audition, just dance.

00:44:08.079 --> 00:44:10.159
And you're like, Mike, why are you doing this?

00:44:10.159 --> 00:44:13.599
Like, you're teaching me how to do stuff that I would pay you for.

00:44:13.599 --> 00:44:24.079
And then even with him doing it in video where you could slow it down and watch exactly where he clicked, it was just like, no, I I'm I'm missing that thing called experience that's in his head.

00:44:24.079 --> 00:44:28.880
And he knows when to choose this tool and when to do this and when to do that.

00:44:28.880 --> 00:44:41.199
And so it's it's always fun when you I'm I've lost my point at this point when we're talking about the fact that Well, no, an idea.

00:44:41.199 --> 00:44:55.760
And so sometimes you think the idea is, you know, it was a great timing for him at that point because we're all learning Adobe Audition, but also the fact that you you think sometimes you've you've got all the right things in place.

00:44:55.760 --> 00:44:56.239
Yeah.

00:44:56.239 --> 00:44:56.639
Yeah.

00:44:56.639 --> 00:45:02.239
And then you're like, oh, wait a minute, I I don't have the skills to do that, even though you just showed me how to do it.

00:45:02.239 --> 00:45:03.599
So it's always tricky.

00:45:03.599 --> 00:45:05.119
Here's another fun one.

00:45:05.119 --> 00:45:07.519
In fact, Todd the Gator is getting ready to go through this.

00:45:07.519 --> 00:45:09.920
What's the best way to move a podcast?

00:45:09.920 --> 00:45:13.679
So we decided it might be time to move our podcast to a different service.

00:45:13.679 --> 00:45:19.199
The one we are using is just not super supportive from a tech analytics or promotion standpoint.

00:45:19.199 --> 00:45:28.639
Promotion standpoint is your job for the record when it comes to, you know, whoever it is, captivate, buzz sprout, transistor, libson, blueberry.

00:45:28.639 --> 00:45:30.159
They're not really there to promote.

00:45:30.159 --> 00:45:34.800
They syndicate your show to all the different places, but that's that's your job.

00:45:34.800 --> 00:45:37.039
The issue is how best to do it.

00:45:37.039 --> 00:45:40.880
I know we can migrate our RSS feed, but is that the best way?

00:45:40.880 --> 00:45:42.400
No, it's the only way.

00:45:42.400 --> 00:45:44.960
Or would we better off just deleting the whole thing?

00:45:44.960 --> 00:45:49.199
No, do not do that, and then reposting our episodes on a new service.

00:45:49.199 --> 00:45:50.880
No, who wants to do that?

00:45:50.880 --> 00:45:56.000
We have all the masters and the edits, so all it would cost me is uploading time.

00:45:56.000 --> 00:45:57.440
We've got 70 episodes.

00:45:57.440 --> 00:45:59.519
Yeah, don't you don't have to do that.

00:45:59.519 --> 00:46:04.320
And the 21 2100-ish downloads we currently show from those episodes.

00:46:04.320 --> 00:46:13.920
Well, those stats, even though you can with some services, they'll put in the total for the episode, but not how many you had per day.

00:46:13.920 --> 00:46:17.119
So you you kind of lose some of that data, most of it really.

00:46:17.119 --> 00:46:21.840
I guess my question is, does anyone have any options on which these options may be best?

00:46:21.840 --> 00:46:26.159
We really don't plan to make any money off of it or even get a ton of downloads.

00:46:26.159 --> 00:46:28.079
We just want to share our show with more people.

00:46:28.079 --> 00:46:38.719
So, with that, if the goal is I want to move from one media host to another that promotes me more, don't move because they they don't really promote you.

00:46:38.719 --> 00:46:43.920
They syndicate you to Apple and Google and any other place you want to add because they've given you a feed.

00:46:43.920 --> 00:46:56.559
I mean, even Spotify, the walled garden that it is, you can take their feed once you find it and put it into Apple and you know, iHeart and all those other places.

00:46:56.559 --> 00:46:58.239
You know, that's the promotion.

00:46:58.239 --> 00:47:08.400
But the the thing I always say is A, go take your first feed, go to castfeedvalidator.com.

00:47:08.400 --> 00:47:11.360
I believe it's either it's either.com or.org.

00:47:11.360 --> 00:47:17.920
Make sure it's valid, make sure all your episodes are in your old feed, and then just import it into the new one.

00:47:17.920 --> 00:47:18.960
And that's it.

00:47:18.960 --> 00:47:26.639
And then go to the first one once you've verified that everything's in the new one, you can click play on the first one and the last one, and they both work.

00:47:26.639 --> 00:47:32.000
So you kind of assume that everything in between is working, and then you just redirect the old feed to the new feed.

00:47:32.000 --> 00:47:37.119
But if the goal is switching gears, switching hosts will get me more downloads.

00:47:37.119 --> 00:47:48.880
The only reason that would be the case is even though we have the IAB kind of standard, the way people implement it, there's a five to maybe even 10% variance on that.

00:47:48.880 --> 00:47:51.760
So you might get more, you might get less downloads.

00:47:51.760 --> 00:47:58.239
I always say it's like taking a Corvette and going to Texas and putting it on a runway that's flat.

00:47:58.239 --> 00:48:00.960
That thing goes, you know, 180 miles an hour.

00:48:00.960 --> 00:48:01.360
Great.

00:48:01.360 --> 00:48:07.679
Okay, take that same Corvette, go to Maine, put it on a runway that's flat, and let it go.

00:48:07.679 --> 00:48:09.599
Things are gonna go 180 miles an hour.

00:48:09.599 --> 00:48:14.800
The the car is your show, the runway is the media host.

00:48:14.800 --> 00:48:19.199
It doesn't matter which runway it's on, it's it's gonna go as fast as the car.

00:48:19.199 --> 00:48:30.000
And so your downloads are my my old equation used to be downloads equals value times promotion, smart promotion, really.

00:48:30.000 --> 00:48:36.880
And that kind of is a it's a little harsh in the immortal words of Bill Murray.

00:48:36.880 --> 00:48:38.159
It's a little harsh.

00:48:38.159 --> 00:48:43.519
But and and maybe, you know, divided by luck, maybe I don't know in that.

00:48:43.519 --> 00:48:46.880
But you just gotta be careful when you're you're changing feeds.

00:48:46.880 --> 00:48:48.880
I would just say never multitask when you do that.

00:48:48.880 --> 00:48:54.719
Because when I worked at Libson, I had some guy that that redirected his feed into the the nothingness.

00:48:54.719 --> 00:48:59.519
And so his it was just like putting your audience into a off of a cliff.

00:48:59.519 --> 00:49:00.880
So that's always fun.

00:49:00.880 --> 00:49:03.920
Let's see what the chat room is up to here.

00:49:03.920 --> 00:49:05.440
Yeah, there you go.

00:49:05.440 --> 00:49:07.679
Rich Graham, Windows Phone.

00:49:07.679 --> 00:49:08.559
Wow.

00:49:08.559 --> 00:49:09.039
Yeah.

00:49:09.440 --> 00:49:12.079
That one was late and mismanaged.

00:49:12.079 --> 00:49:15.840
And it was it was a lesson in what not to do.

00:49:15.840 --> 00:49:28.079
You know, when you have when you have a lot of money and you can do anything, there's a lesson in what not to do to spend seven billion dollars on a on a phone business, which by the way, had been worth $150 billion.

00:49:28.079 --> 00:49:33.760
So, you know, you think, man, seven billion is a lot to pay, right, for a phone company when they bought Nokia.

00:49:33.760 --> 00:49:35.280
Oh, yeah, I remember that.

00:49:35.280 --> 00:49:40.159
Two years or three years before that, Nokia had been worth $150 billion.

00:49:40.159 --> 00:49:44.079
So, you know, you kind of go, whoa, that was those are some tough times.

00:49:44.079 --> 00:49:47.840
But, you know, it's listen, that's a good lesson and catch up, right?

00:49:47.840 --> 00:49:53.280
I mean, Microsoft was left out, they were trying to compete in the phone market, they had made the wrong decisions.

00:49:53.280 --> 00:50:03.599
They had, you know, Steven Sinowski had come along with Windows 8, which we all now know is a disaster, but he was trying to move Windows to touch because everything was moving to touch.

00:50:03.599 --> 00:50:15.519
The the there was a phone, I was an MVP during this time, and the phone, the phone division was a com was comp creating something completely different that looked like Windows, but it wasn't Windows, right?

00:50:15.519 --> 00:50:16.000
Right.

00:50:16.000 --> 00:50:17.599
And it it was a mess.

00:50:17.599 --> 00:50:22.559
And at one point, such and Adela just said, enough, we're writing this thing down.

00:50:22.559 --> 00:50:26.880
And they took a billion dollar write down or whatever on on the phone division.

00:50:26.880 --> 00:50:31.920
But you know, it is it is a lesson in chasing things sometimes, you know.

00:50:31.920 --> 00:50:33.199
Yeah, you missed it.

00:50:33.199 --> 00:50:34.880
Do you chase it?

00:50:34.880 --> 00:50:44.079
Maybe there's there's there's examples of where second and third people to market end up with the market dominance, right?

00:50:44.079 --> 00:50:45.119
They're not the first.

00:50:45.119 --> 00:50:46.719
We always say, Oh, the first is best, right?

00:50:46.719 --> 00:50:48.639
If you're the first, you're guaranteed locked.

00:50:48.639 --> 00:50:53.760
No, no, plenty of firsts out there where the second and thirds have passed them up.

00:50:53.760 --> 00:51:03.440
You know, so in your podcast, if you see a format you like and you want to do a podcast along that, you know, say you want to be the next Joe Rogan, do you recreate the Joe Rogan podcast?

00:51:03.440 --> 00:51:08.880
I would say no, but right there might be someone out there who can do it better than Joe.

00:51:08.880 --> 00:51:10.800
Well, there are you don't know until you try.

00:51:11.039 --> 00:51:13.760
Yeah, there were MP3 players before the iPod.

00:51:13.760 --> 00:51:19.840
You know, Steve was the guy that said, let's take the iPod, take these media players and put a phone with it.

00:51:20.079 --> 00:51:22.159
And that's when that was a great example.

00:51:22.159 --> 00:51:25.599
He had this iPhone thing planned out.

00:51:25.599 --> 00:51:31.760
This wasn't like uh, oh my gosh, we have this amazing thing with an iPod that we should turn into a phone.

00:51:31.760 --> 00:51:33.599
Guys, that's not how it worked.

00:51:33.599 --> 00:51:35.679
Like he had this thing planned out.

00:51:35.679 --> 00:51:40.159
The iPod was the first gen of those things to get those devices out there.

00:51:40.159 --> 00:51:41.840
They didn't have all the things in place.

00:51:41.840 --> 00:51:44.239
Remember, phone technology was making its way.

00:51:44.239 --> 00:51:50.639
I mean, it was changing rapidly in those years, and uh, industry wasn't ready to build an iPhone yet.

00:51:50.639 --> 00:51:56.400
I mean, it just wasn't there, all the stuff wasn't there, and most consumers wanted a physical keyboard.

00:51:56.400 --> 00:51:58.880
And Steve was like, Yep, no keyboard.

00:51:58.880 --> 00:52:01.119
We're not gonna do and people were like, What?

00:52:01.119 --> 00:52:04.559
Like, yeah, how how can we we're gonna type on screen?

00:52:04.559 --> 00:52:06.880
We wouldn't think twice about that now, right?

00:52:06.880 --> 00:52:11.519
But it was, you know, he had that, he had that phone plan for the very beginning.

00:52:11.519 --> 00:52:19.280
I mean, the the touch, the the you know, the the the eye the the uh what are the music what do we call those music players?

00:52:19.280 --> 00:52:20.239
The iPods, right?

00:52:20.239 --> 00:52:21.360
Yeah, we're called iPods.

00:52:21.360 --> 00:52:23.679
Yeah, we're thinking or podcast comes from.

00:52:23.679 --> 00:52:28.320
So it it was, yeah, he had that he had that plan in mind all the time.

00:52:28.719 --> 00:52:38.239
Yeah, the chat room is asking, because we're talking about, you know, when you switch from one media host to the next, like what about your stats?

00:52:38.239 --> 00:52:46.320
And yeah, Jody asked, You can, I know captivate, and so does Buzz Sprout, have a way to put in the total.

00:52:46.320 --> 00:52:56.320
So if I have five episodes and I'm moving to a new, I can say, oh, episode five had you know 38 downloads, episode four had 27 downloads, etc.

00:52:56.320 --> 00:53:01.599
But I can't go in and see but how many downloads did I have on day two of episode five?

00:53:01.599 --> 00:53:03.360
They're just bringing over the totals.

00:53:03.360 --> 00:53:04.159
That's it.

00:53:04.159 --> 00:53:17.440
And I every time I've ever had to do that, I need because I'm getting, I still have my old, like the school of podcasting is still on libsen, even though it's on captivate, because it didn't feel like moving 800 episodes when I'm into WordPress.

00:53:17.440 --> 00:53:20.000
That's where PodPage really comes, makes it easy.

00:53:20.000 --> 00:53:24.880
You update your feed and it brings in all the new players, but I was using WordPress for that.

00:53:24.880 --> 00:53:32.800
And so I still have my I just went down to the $5 plan on Libsyn and kind of went from this point forward, uh, it'll be captivate.

00:53:32.800 --> 00:53:36.880
And I'm actually paying someone to go back and just copy and paste the code in.

00:53:36.880 --> 00:53:39.039
And once those are all done, I'll turn off libson.

00:53:39.039 --> 00:53:51.599
But when I before I do that, I will go in, I'll have to upgrade to my to the $20 plan so I can download my stats, and then I'll go to Danny at Captivate and go, can you make those numbers go into here kind of thing?

00:53:51.599 --> 00:53:54.719
But Randy Black brought up that, hey, you could use OP3.

00:53:54.719 --> 00:53:57.440
And so Ralph said, Well, what's an OP3?

00:53:57.440 --> 00:54:10.159
And OP3 is, and here's the good news, Libson, and I kind of poke fun now because Libson is a little slow on making new features, and I love I love the team over there.

00:54:10.159 --> 00:54:14.719
Rob and Elsie and everybody, Chris and support, Todd, etc.

00:54:14.719 --> 00:54:16.480
But they're a little slow.

00:54:16.480 --> 00:54:19.519
And so this is OP3, and here's the good news.

00:54:19.519 --> 00:54:24.800
Libson has now approved OP3, and that's the good news.

00:54:24.800 --> 00:54:27.199
The bad news is it's not working right.

00:54:27.199 --> 00:54:32.800
So uh you go over to op3.dev and it says, hey, put this as a prepend.

00:54:32.800 --> 00:54:35.039
Some people call them prefix.

00:54:35.039 --> 00:54:48.960
And so in Libson, if I go over and I sign in and I say, hey, I want to put this on building a better Dave so that the world can see that I get a whopping, if I'm lucky, 60 downloads an episode.

00:54:48.960 --> 00:54:52.239
So you go to settings, that's a little gear in the upper right-hand corner.

00:54:52.239 --> 00:54:58.719
I'll try to do this quick for all of our people that are listening in audio because I realize this is boring as watching salt dry.

00:54:58.719 --> 00:55:16.800
You go to advanced tools and then URL prefixes, and in theory, now this didn't work on Friday, I can paste this in here and in the prefix and come down and click on save and survey says it's thinking about it.

00:55:16.800 --> 00:55:19.440
It's still thinking about it.

00:55:19.440 --> 00:55:22.719
It worked! Yay! There you go.

00:55:22.719 --> 00:55:28.960
And now I can see in theory what it does if I go to oh man, where would this be?

00:55:28.960 --> 00:55:29.840
It's been a while.

00:55:29.840 --> 00:55:34.000
If I go to the Libson website, can I get a link?

00:55:34.000 --> 00:55:34.719
Yes.

00:55:34.719 --> 00:55:36.400
Of this.

00:55:36.400 --> 00:55:38.880
Oh, they don't have a download button here.

00:55:38.880 --> 00:55:54.320
But anyway, when I click play on this show, this is the latest episode, waterboarding for fruit, which I it just dawned on me that how many weird things happen around Halloween, one of which is you know, bobbing for apples.

00:55:54.320 --> 00:55:57.280
And I was like, it's it's just waterboarding for fruit.

00:55:57.280 --> 00:56:00.239
No one, and I don't think the kids came up with that idea.

00:56:00.239 --> 00:56:01.679
What do you guys want to do?

00:56:02.000 --> 00:56:03.199
I did not follow you.

00:56:03.199 --> 00:56:03.920
That was great.

00:56:04.239 --> 00:56:08.880
And they all and they all said, Hey, why do you adults try to drown us?

00:56:08.880 --> 00:56:10.880
And and you know, what's the reward?

00:56:10.880 --> 00:56:13.519
You'll get an apple, not like a candy bar.

00:56:13.519 --> 00:56:15.840
No, no, it's you know, bobbing for yeah.

00:56:15.840 --> 00:56:19.360
I I just there's a whole and why is everything slutty?

00:56:19.360 --> 00:56:20.480
You know what I mean?

00:56:20.480 --> 00:56:21.519
When did that happen?

00:56:21.519 --> 00:56:30.159
Like it now it's you know, it used to be she's a nurse and he's a doctor, and now it's slutty nurse and slutty librarian and slutty Donald Duck.

00:56:30.159 --> 00:56:31.119
I'm like, what?

00:56:31.119 --> 00:56:33.519
When did when did that happen?

00:56:33.519 --> 00:56:41.760
But in theory, give that 24 hours and you'll be able to go to op3.dev and see that Dave gets what am I getting on this?

00:56:41.760 --> 00:56:47.760
This is the show I do for me because it's weird and it's just weird thoughts in my head.

00:56:47.760 --> 00:56:55.039
The last episode, Old Habits Die Hard, which was about me getting trolled, got 70 downloads.

00:56:55.039 --> 00:57:00.400
Now, what's weird is that this show is very, very old.

00:57:00.400 --> 00:57:12.320
And if I click on my the total here, I can see that I want to ride my bicycle from November 2019, has almost a thousand downloads.

00:57:12.320 --> 00:57:15.360
It's been a long time since I pooped my pants.

00:57:15.360 --> 00:57:17.280
There's a great title.

00:57:17.280 --> 00:57:20.559
937 downloads from also November.

00:57:20.559 --> 00:57:24.079
Maybe something happened in November 2019 that I got a bunch of downloads.

00:57:24.079 --> 00:57:33.840
But that's a show I do just to be weird and share ideas and you know, and also keep my sanity when I was in a very, very bad uh marriage.

00:57:33.840 --> 00:57:46.880
But in somewhere on this site, if we go back to op3.dev, and anybody else, as soon as I say op3, like your it's your knee-jerk reaction to to say, yeah, you know me.

00:57:46.880 --> 00:57:52.000
Somewhere in here example public stats page.

00:57:52.000 --> 00:57:52.960
Well, this is fun.

00:57:52.960 --> 00:57:56.880
If I go here, it's an example, it's thinking about it.

00:57:56.880 --> 00:57:58.719
This is the kind of stats you can get.

00:57:58.719 --> 00:58:05.039
Now, for the record, this is really not a whole lot different than almost all media hosts.

00:58:05.039 --> 00:58:09.519
Again, not throwing shade, but lips and you got to pay twenty dollars a month to get this.

00:58:09.519 --> 00:58:18.000
But it shows you downloads in 30 days, downloads in September, unique downloads, and then it shows you your episodes, like how fast.

00:58:18.000 --> 00:58:21.039
Like I this is straight out of captivate that I've seen.

00:58:21.039 --> 00:58:23.920
Why is it saying my page is unresponsive?

00:58:23.920 --> 00:58:25.119
Well, I will wait.

00:58:25.119 --> 00:58:28.800
And then it shows me my episodes.

00:58:28.800 --> 00:58:31.039
What I oh here, let's do this.

00:58:31.039 --> 00:58:34.960
I forget my own address, future of podcasting.net.

00:58:34.960 --> 00:58:44.800
And if I go to resources in theory, yeah, look at stats for the future of podcasting.

00:58:44.800 --> 00:58:45.920
So it's thinking about it.

00:58:45.920 --> 00:58:58.239
So we get we got it, we haven't put out an episode in about six weeks, but you can get actual and again, these are the stats you can also get out of Captivate and Buzz Sprout, and you know.

00:58:58.239 --> 00:59:03.360
So here we are getting around 245 downloads an episode.

00:59:03.360 --> 00:59:06.239
I can see our Apple Podcasts.

00:59:06.239 --> 00:59:17.679
I can see we get a few people from Atar, Prudish, and oh, these are Asian regions, heck, hence why there are a bunch of companies I can't pronounce.

00:59:17.679 --> 00:59:21.039
So it's it's just another thing to obsess over.

00:59:21.039 --> 00:59:23.360
You can download your stats, which is nice.

00:59:23.360 --> 00:59:27.760
This is another thing we should talk about, even though there's nothing to talk about.

00:59:27.760 --> 00:59:36.639
In September, many of us are seeing a rise in well, web-based listening.

00:59:36.639 --> 00:59:44.639
Because you can see here that in September, Chrome was basically tied for Apple Podcasts, and that just doesn't happen.

00:59:44.639 --> 00:59:49.440
If I go to if I go back to August, wow, August, TrueFans.

00:59:49.440 --> 00:59:55.119
Of course, this is a show about the future of podcasting.

00:59:55.119 --> 00:59:57.440
So there's a lot of podcasting 2.0 talk.

00:59:57.440 --> 01:00:03.679
But if you want more stats, now it's Free, but John Spurlock is a dude.

01:00:03.679 --> 01:00:07.280
He's an actual person, and he's paying for this technology.

01:00:07.280 --> 01:00:16.559
So I give John 10 bucks a month just to like, here's, you know, I don't want you to have to take food off the table because I want free stats.

01:00:16.559 --> 01:00:20.000
So do consider that if you're going to use those.

01:00:20.000 --> 01:00:21.599
So that's what OP3 is.

01:00:21.599 --> 01:00:24.079
It's I to me, I'm not saying it doesn't.

01:00:24.079 --> 01:00:26.719
The nice thing about it is it makes your stats public.

01:00:26.719 --> 01:00:37.599
The nice thing about it is when John runs stats, the more people that have their stats in there, we can say the average podcaster is getting you know X amount of downloads.

01:00:37.599 --> 01:00:41.920
So, you know, Todd the Gator said, I always enjoy building a better Dave.

01:00:41.920 --> 01:00:47.280
Building a better Dave has the smallest audience of any show I have, and yet it's also the most vocal.

01:00:47.280 --> 01:00:52.960
Like if I don't put out an episode for like a couple months, I will have people like, Where's the next one?

01:00:52.960 --> 01:00:53.760
What's going on?

01:00:53.760 --> 01:00:55.199
And I'm like, okay.

01:00:55.199 --> 01:00:59.519
Yeah, they are your stats are 100% open and anybody can see them.

01:00:59.519 --> 01:01:08.719
So if you want to share your stats with your sponsors and you don't want to give them a login, although in Captivate you could do that in BuzzSprout and things like that.

01:01:08.719 --> 01:01:12.480
But if you don't want them in there, so there you go.

01:01:12.480 --> 01:01:15.440
So it's that's what OP3 is.

01:01:15.440 --> 01:01:21.199
And that's I think the idea was just to have a free way to get stats.

01:01:21.199 --> 01:01:24.079
So if you want them, you can do them.

01:01:24.079 --> 01:01:26.000
And they're fun-filled and exciting.

01:01:26.000 --> 01:01:28.320
And you know who else is fun-filled and exciting?

01:01:28.320 --> 01:01:30.000
Our awesome supporters.

01:01:30.000 --> 01:01:30.880
That's right.

01:01:30.880 --> 01:01:32.960
You can be an awesome supporter.

01:01:32.960 --> 01:01:40.800
And I did get, and it's, you know, this happens, and so I never want, again, I never want people taking food off the table.

01:01:40.800 --> 01:01:50.639
But because of the government shutdown, we had somebody say, Yeah, we kind of are we're not getting paid right now, so we're we're gonna cancel our our you know support.

01:01:50.639 --> 01:01:53.760
And I'm like, dude, you know, family first always.

01:01:53.760 --> 01:02:04.400
But these are some of the awesome people that are supporting us, like Chris over at castahead.net and the Flame Alive Pod and Horse Radio Network and Indie Drop In and all sorts of fun people.

01:02:04.400 --> 01:02:07.920
You can go over to Asthepodcastcoach.com slash awesome and see those.

01:02:07.920 --> 01:02:09.760
And thanks to everyone who is doing that.

01:02:09.760 --> 01:02:22.960
And we're also brought to you by the school of podcasting.com, where you get course courses, coaching, and community all in one place, and you can use the coupon code COAC and start your, you know, your first month over there.

01:02:22.960 --> 01:02:28.639
And if on day 28 you're like, yeah, I don't think this is for me, you can cancel and I'll give you your money back.

01:02:28.639 --> 01:02:34.639
And then if you already have a show and you need some feedback, well, then go over to podcasthotseat.com.

01:02:34.639 --> 01:02:36.239
There is now a private version.

01:02:36.239 --> 01:02:41.440
So if you don't want, you know, if you're basically just looking for consulting, that's a way to do that.

01:02:41.440 --> 01:02:44.559
And that comes with the free month of the School of Podcasting.

01:02:44.559 --> 01:02:49.360
And if you go over to Asthepodcastcoach.com, well, you're looking at pod page.

01:02:49.360 --> 01:02:52.639
And if you want a tripod page, go over to tripodpage.com.

01:02:52.639 --> 01:02:55.840
If you want to learn pod page, go to learnpodpage.com.

01:02:55.840 --> 01:02:59.920
And if you need more Jim Cullison, and hey, who doesn't need more Jim Cullison?

01:02:59.920 --> 01:03:04.400
Go over to theaveregeguy.tv and check out his show, Home Gadget Geeks.

01:03:04.400 --> 01:03:08.559
And now it's time for the wheel o names.

01:03:08.559 --> 01:03:09.519
So who will it be?

01:03:09.519 --> 01:03:11.760
Will it be Chris at castahead.net?

01:03:11.760 --> 01:03:15.519
John Munz will be Ralph over at the Financially Confident Christian.

01:03:15.519 --> 01:03:17.519
We're gonna spin the wheel.

01:03:17.519 --> 01:03:20.079
And we're gonna spin the wheel, honest we are.

01:03:20.079 --> 01:03:28.880
And it is Max over at Aviation News Talk.

01:03:28.880 --> 01:03:35.679
If you're a pilot or you just dig planes, check out all the news about aviation.

01:03:35.679 --> 01:03:42.719
Max has some really great videos on his Facebook page where he'll be up in a plane just taking video from the cockpit.

01:03:42.719 --> 01:03:45.760
So, Max, thank you so much for being an awesome supporter.

01:03:45.760 --> 01:03:47.440
I deeply appreciate it.

01:03:47.440 --> 01:03:50.400
And I can't find the button.

01:03:50.400 --> 01:03:50.960
There we go.

01:03:50.960 --> 01:03:53.920
So also I want to give a shout out to uh to Ralph.

01:03:53.920 --> 01:03:54.960
He's in the chat room.

01:03:54.960 --> 01:03:58.639
Ralph, obviously, if you need an accountant, Ralph is the guy.

01:03:58.639 --> 01:04:01.360
AskRalph.com is where you can find all his stuff.

01:04:01.360 --> 01:04:04.719
He helped me out yesterday and uh was super helpful.

01:04:04.719 --> 01:04:15.039
And we had a good time, but nonetheless, it was like it was supposed to be a five-minute call to answer one little itty-bitty accounting question, and then we went down a rabbit hole and it was like, oh, holy cow.

01:04:15.039 --> 01:04:16.079
So thank you so much for that.

01:04:16.079 --> 01:04:21.599
Ralph, go over to askral.com and if I can get my mouse to work, honest, I'll go to the last slide.

01:04:21.599 --> 01:04:22.159
There we go.

01:04:22.159 --> 01:04:27.119
Does this show save you time, save you money, maybe save you a headache, maybe keep you educated?

01:04:27.119 --> 01:04:30.960
Do we make you laugh, cry, think, groan, maybe even have some fun here?

01:04:30.960 --> 01:04:38.079
Well, then you can go over to Asthepodcastcoach.com slash awesome and be an awesome supporter today.

01:04:38.079 --> 01:04:40.400
So fun film.

01:04:40.400 --> 01:04:42.480
So thanks to everybody who's doing that.

01:04:42.480 --> 01:04:47.440
Let me scroll over here to here's a fun question.

01:04:47.440 --> 01:04:50.159
I can't remember, we kind of answer this every now and then.

01:04:50.159 --> 01:04:51.679
It's one of those questions.

01:04:51.679 --> 01:04:58.639
And that is how important are aesthetics to you when it comes to creating a full listener experience?

01:04:58.639 --> 01:05:01.599
So they're kind of asking, does artwork matter?

01:05:01.599 --> 01:05:09.519
Beyond great audio, how much do things like podcast cover art, video visuals, equipment design, equipment design?

01:05:09.519 --> 01:05:13.440
Okay, and constant brand style factor into your show.

01:05:13.440 --> 01:05:17.119
I'm exploring this in my next podcast series and would love to hear your thoughts.

01:05:17.119 --> 01:05:20.480
Drop a comment or DM me, et cetera, et cetera, et cetera.

01:05:20.480 --> 01:05:30.960
I think it for me, because I look at a lot of websites working at Podpage, and it's interesting because everybody has the same box of crayons, right?

01:05:30.960 --> 01:05:32.480
They have the exact same tool.

01:05:32.480 --> 01:05:46.159
And I'm amazed at like call me weird, but dark purple text on a dark red background, to me is not a great brand.

01:05:46.159 --> 01:05:50.000
It just it's hard to read, it hurts my eyes.

01:05:50.000 --> 01:05:54.800
You know, now if that's something that ties in with your product, uh okay.

01:05:54.800 --> 01:06:01.199
But you know, I've just seen a lot of people make bad color choices.

01:06:01.199 --> 01:06:03.840
And to me, it starts with your artwork.

01:06:03.840 --> 01:06:13.840
Like when Mark finishes my artwork for my new little project that's coming up, whatever colors on the artwork is going to be the color of the website.

01:06:13.840 --> 01:06:24.239
That's why I'm kind of thinking kind of a couple steps ahead, because I just want everything to look like it was planned, I guess, in a way, as opposed to I don't know.

01:06:24.239 --> 01:06:24.719
I don't know.

01:06:24.719 --> 01:06:25.599
Jim, what do you think?

01:06:25.599 --> 01:06:34.960
I know I just got these, although this is in the box, but this is the Rode Wireless Micro, which by the way is kind of cute.

01:06:34.960 --> 01:06:38.480
It's it's it's little, it's a little wireless thingy.

01:06:38.480 --> 01:06:48.480
And when you basically, you know, you got a try got two transmitters that have a magnet on the back and a clip, and so you could just you know put these here and it'd be good.

01:06:48.480 --> 01:06:52.400
And then the thing I love is it has in this case USB-C.

01:06:52.400 --> 01:07:05.199
The thing I hate is that's not long enough to fit in my phone without pulling it out of the case, which is why I bought these, which is a little USB extender, and it works great.

01:07:05.199 --> 01:07:09.760
I got like four of these for like nine bucks, and I was like, ooh, that's a little too cheap.

01:07:09.760 --> 01:07:12.159
But if I hold this up, it's just that's all it is.

01:07:12.159 --> 01:07:14.639
It's a little USB extender.

01:07:14.639 --> 01:07:16.960
So, and when you plug it in, it works great.

01:07:16.960 --> 01:07:19.280
But I was amazed at the box.

01:07:19.280 --> 01:07:21.039
I thought, oh, here it is.

01:07:21.039 --> 01:07:29.119
The box just had this whole thing where everything fit in, and as you opened it up, and then this opened up, and this was here, and this was in a box.

01:07:29.119 --> 01:07:31.760
And here's your little Did a unicorn jump out of there?

01:07:31.760 --> 01:07:34.559
A unicorn jumped out and danced, yeah.

01:07:34.559 --> 01:07:36.320
Pixie dust all over the place.

01:07:38.639 --> 01:07:38.800
Right?

01:07:39.280 --> 01:07:43.679
Like, oh, that that even smells, and it smelled exactly smelled like roses, yeah.

01:07:43.679 --> 01:07:53.920
Yeah, so and it it's got little furry things to put on the the mics, and but it was all about the presentations, your first impression, right?

01:07:53.920 --> 01:07:55.679
So, why do people do that?

01:07:55.679 --> 01:08:01.280
And it's because it's like, ooh, uh, ooh, look, it's a little black furry thing to stick on the microphone.

01:08:01.280 --> 01:08:08.480
So I uh to me, it just it's your first impression, and if you can do something with it, why not?

01:08:08.480 --> 01:08:09.039
I don't know.

01:08:09.119 --> 01:08:10.000
What do you think, Jim?

01:08:10.000 --> 01:08:12.639
Yeah, I think it's way more important than we think.

01:08:12.639 --> 01:08:29.680
I you know, I I'd like to think that people don't judge a book by its cover, but everybody does, you know, and you you just yeah, this is uh, you know, in the in the in the alcohol industry, it's crazy how the art is everything.

01:08:29.680 --> 01:08:32.319
I mean, they're we're just thinking about whiskey.

01:08:32.319 --> 01:08:35.920
We're all basically drinking the same liquid, it's made similar.

01:08:35.920 --> 01:08:44.159
I mean, there's some differences and stuff like that, but man, the or or wine, the cover art on wine bottles is amazing.

01:08:44.159 --> 01:08:59.840
Yeah, and you know, you're out there picking wines, and you know, I can I can I can look at a wine that's got a boring label, and then I'm drawn to the freak show label that's you know, uh an amazing work of art.

01:08:59.840 --> 01:09:07.439
And we are we are influenced by those things, and I I think you know, in the early days of podcasting, we'd make our own cover art in Canva.

01:09:07.439 --> 01:09:09.199
Well, well, Canva wasn't even around, right?

01:09:09.199 --> 01:09:11.039
Paint, maybe, right?

01:09:11.039 --> 01:09:14.560
And it was just garbage, you know, it's just terrible.

01:09:14.560 --> 01:09:17.439
And and I think I think it really matters.

01:09:17.439 --> 01:09:21.920
I think the way things appear and the way things say look, I'd like to think that's not true.

01:09:21.920 --> 01:09:23.840
I would like to think our content is what's true.

01:09:23.840 --> 01:09:29.279
Yeah, but they don't go through the door if it's not if it doesn't look good in some cases.

01:09:29.279 --> 01:09:33.039
So you just have to, you know, the way around that, of course, is word of mouth.

01:09:33.039 --> 01:09:34.079
Nobody looks the album.

01:09:34.079 --> 01:09:39.760
If you've got a recommendation from somebody, they're not gonna go, oh, I'm not gonna listen to this because the album art looks terrible.

01:09:39.760 --> 01:09:43.279
You know, they'll look at it for a second and go, oh, okay, that's it's unusual.

01:09:43.279 --> 01:09:48.399
But Joe, you know, Joe coming off the street, your album art matters.

01:09:48.399 --> 01:09:50.239
It does, unfortunately.

01:09:50.720 --> 01:09:52.640
I I'm in the middle of this book.

01:09:52.640 --> 01:09:55.279
I interviewed this guy for Podpage.

01:09:55.279 --> 01:10:03.600
It's called The Visual Marketer, and it's by a guy named Jim McLeod, the marketer's crash course for creating memorable and effective visuals.

01:10:03.600 --> 01:10:08.720
And it's already changed some of the way I design stuff just because the way people read.

01:10:08.720 --> 01:10:17.039
You know, it's like, oh, there's a reason why the logo is usually in the upper left-hand corner or the bottom right, depending on which one is more important and all sorts of stuff.

01:10:17.039 --> 01:10:24.720
But it's also it's really there's a lot of this that I was like, wow, this is almost a book on podcasting, because it's like, know who your audience is.

01:10:24.720 --> 01:10:30.239
Because like they wear, I think it's white in China for funerals.

01:10:30.239 --> 01:10:33.359
Like it's it's a that color's all around death.

01:10:33.359 --> 01:10:38.880
And for weddings, they wear red, you know, where like we're like, well, that's you know, whatever.

01:10:38.880 --> 01:10:42.800
So it's you know, knowing who your audience is is key to that.

01:10:42.800 --> 01:10:44.159
So it's a really good book.

01:10:44.159 --> 01:10:50.560
At least I'm six chapters into it, and that's something that I just have on my calendar now.

01:10:50.560 --> 01:10:55.039
From some nights, it's just like from you know, eight to nine, read.

01:10:55.039 --> 01:10:58.560
And it's usually just a I'm just I just want a chapter, nothing too crazy.

01:10:58.560 --> 01:11:01.920
And what's funny is it's a little bit like exercise.

01:11:01.920 --> 01:11:04.239
Once I get on a treadmill, I don't have a problem.

01:11:04.239 --> 01:11:08.560
It's just I've built in my head that the treadmill is going to be harder than I think it is.

01:11:08.560 --> 01:11:13.680
And same thing, once I start reading, I actually like what I'm reading, and I've I'll read a couple chapters.

01:11:13.680 --> 01:11:16.319
So yeah, Uncle Marv says, You down with OP3?

01:11:16.319 --> 01:11:17.840
Yeah, you know me.

01:11:17.840 --> 01:11:22.000
So I still want to play that song.

01:11:22.000 --> 01:11:23.600
Let's see here.

01:11:23.600 --> 01:11:25.520
What else is the chat room saying?

01:11:25.520 --> 01:11:30.560
We have uh visuals matter a whole lot more, says Dan Lefebvre for that first click.

01:11:30.560 --> 01:11:34.640
Yep, especially since people are used to you to yeah, YouTube thumbnails.

01:11:34.640 --> 01:11:37.920
If your thumbnail is awful, they won't even click you.

01:11:37.920 --> 01:11:42.159
Chris from Castahead.net, cover art is a little more important than it used to be.

01:11:42.159 --> 01:11:43.119
I agree with that.

01:11:43.119 --> 01:11:47.039
Just not nearly as important as what you're saying and your audience ability.

01:11:47.039 --> 01:11:49.279
Yeah, it's all about getting the click.

01:11:49.279 --> 01:11:54.640
For video, it's even more important because thumbnails are huge for YouTube views.

01:11:54.640 --> 01:11:58.239
Yeah, that's the way, you know, that's the game you're playing over there.

01:11:58.239 --> 01:12:03.840
And really, as much as I kind of go like, well, if you're gonna go to YouTube, you better learn the algorithm.

01:12:03.840 --> 01:12:07.119
Well, if you're gonna have a website, you gotta learn a little bit about SEO.

01:12:07.119 --> 01:12:09.359
You know, it's really not a whole lot different.

01:12:09.359 --> 01:12:17.600
Let's see, Randy says, if I register for the warranty for those and you get the camera receiver for free, just pay $7.90.

01:12:17.600 --> 01:12:18.640
I did not know that.

01:12:18.640 --> 01:12:19.439
Huh.

01:12:19.439 --> 01:12:20.479
That's cool.

01:12:20.479 --> 01:12:27.680
Because these, the the wireless micros, like I literally just plugged it in and it just worked right to my phone.

01:12:27.680 --> 01:12:35.520
But I think I can there's a thing you can do to make I think the transmitter connect via Bluetooth versus whatever that other thing is.

01:12:35.520 --> 01:12:44.880
He said you also plugged the road wireless micro receivers into a USB on the RodeCaster 2 or duo and use them as additional microphones.

01:12:44.880 --> 01:12:46.000
That was kind of the plan.

01:12:46.000 --> 01:12:47.439
Well, I just saw they were on sale.

01:12:47.439 --> 01:12:51.600
I bought a lot of stuff on sale, some of it good and some of it not good at all.

01:12:51.600 --> 01:12:56.000
Dan says one of my good friends has been a branding designer for decades.

01:12:56.000 --> 01:12:58.880
Looks matter a lot when building trust.

01:12:58.880 --> 01:13:00.479
Yeah, that's true.

01:13:00.479 --> 01:13:05.680
A well-designed look builds more trust than something haphazardly thrown together.

01:13:05.680 --> 01:13:15.359
Yeah, and it's and it's weird because all it typically is, like for the school of podcasting, it's what I just call blue-green.

01:13:15.359 --> 01:13:17.920
It's this weird, I don't know what the actual color would be.

01:13:17.920 --> 01:13:21.279
And then there's this yellow, and then like if I need a third color, gray.

01:13:21.279 --> 01:13:23.840
Ask the podcast coach, it's blue and red.

01:13:23.840 --> 01:13:26.640
Uh actually red, white, and blue if we look at it that way.

01:13:26.640 --> 01:13:29.199
And I just pulled that off the logo that Mark made for me.

01:13:29.199 --> 01:13:31.680
I'm like, okay, so if I need an accent color, it's red.

01:13:31.680 --> 01:13:34.000
Most of the stuff is blue, you know.

01:13:34.000 --> 01:13:34.880
Yeah.

01:13:34.880 --> 01:13:41.359
Craig says, wait, that's the only one floss, one-tooth strategy.

01:13:41.359 --> 01:13:43.840
Once you start, you don't stop.

01:13:43.840 --> 01:13:47.039
It's too funny.

01:13:47.039 --> 01:13:48.079
Ralph has a question.

01:13:48.079 --> 01:13:51.760
Has anyone tried thumbnails with subliminal content?

01:13:51.760 --> 01:13:53.920
Ooh, does that even exist?

01:13:53.920 --> 01:13:55.279
Oh, I'm sure it does.

01:13:55.279 --> 01:14:11.039
I mean, you if you look at, I remember, man, many moons ago, if you look at liquor ads in magazines, if you looked in the ice cubes, there were always some sort of, you know, boobs or something that like, oh, I didn't even see that.

01:14:11.039 --> 01:14:17.760
But it was all these weird things in the background that were in theory subliminal, but I don't know.

01:14:17.760 --> 01:14:20.640
Craig says, I bought the Osmo mini mics.

01:14:20.640 --> 01:14:21.600
I love them.

01:14:21.600 --> 01:14:23.760
It's great audio for a tiny mic.

01:14:23.760 --> 01:14:24.319
Yep.

01:14:24.319 --> 01:14:35.039
There's a book called Evil by Design that talks about how designers specifically try to use their own seven deadly sins to get people to buy.

01:14:35.039 --> 01:14:36.479
That's fun.

01:14:36.720 --> 01:14:39.119
I love when people it's always been that way, though.

01:14:39.119 --> 01:14:39.920
It's always been that way.

01:14:39.920 --> 01:14:40.960
That's nothing new.

01:14:40.960 --> 01:14:48.640
We've always sold things with I mean, it's it's an attractive we're we're naturally kind of built that way.

01:14:48.640 --> 01:14:52.479
And so you see these things and you're like, oh yeah, of course I want to buy one of those things.

01:14:52.479 --> 01:14:59.359
It's gonna, it's gonna, it's associates that feeling that you have when you see the ad and then with the product.

01:14:59.359 --> 01:15:03.199
And then of course, like, who doesn't want to buy the product when you feel good about it, right?

01:15:03.279 --> 01:15:05.119
Or whatever it's I mean, whatever.

01:15:05.119 --> 01:15:10.800
My favorite is when they read the the side effects of drugs.

01:15:10.800 --> 01:15:20.319
Pay attention to the video that's being shown where they talk about, you know, may cause a third nipple, explosive diarrhea, potentially death.

01:15:20.319 --> 01:15:22.800
You will, you know, your lungs will collapse and fly away.

01:15:22.800 --> 01:15:37.840
It's just meanwhile, they're out in a bathtub in the backyard and the sun is coming up and they're dancing, and the children and the deaf is like, you know, I mean it's like and I love the fact now because the government's trying to make them say all the side effects.

01:15:37.840 --> 01:15:44.560
So now you'll have like a 10-second ad and 20 seconds of may cause this, may that, and that, and this and that.

01:15:44.560 --> 01:15:45.920
So yeah.

01:15:45.920 --> 01:15:53.199
OP3.dev, Brad, is the we just talked about that and did a quick demo, but uh so watch the replay.

01:15:53.199 --> 01:15:56.640
And then it's just another for the records, do you need OP3?

01:15:56.640 --> 01:15:58.640
No, only if you want your stats.

01:15:58.640 --> 01:16:00.880
Here's the advantage of using OP3.

01:16:00.880 --> 01:16:10.399
A, if you ever plan on maybe changing media hosts, so maybe you're like, well, we'll start on Red Circle and maybe later we'll move to Captivator, Buzzsprout, or Transistor, or whoever.

01:16:10.399 --> 01:16:20.000
Well, if you're using OP3, you can use any media host and always make sure that you can put in this prefix, then you don't lose your stats because they're in the cloud.

01:16:20.000 --> 01:16:25.039
Where when you move from one media host to the other, you can kind of move your stats, but kind of not really.

01:16:25.039 --> 01:16:28.720
That's I guess one of the big advantages, and the fact that you're they're public.

01:16:28.720 --> 01:16:29.920
Yeah.

01:16:29.920 --> 01:16:34.399
So, yes, Ralph says the old drug commercials will make you feel good.

01:16:34.399 --> 01:16:37.119
And and Uncle Marsh says, and the tub is always empty.

01:16:37.119 --> 01:16:44.960
Yeah, they're just sitting in an empty tub in the backyard, smiling and holding hands with someone they've been married to because they're high school sweethearts.

01:16:45.039 --> 01:16:49.199
And yeah, uh, you don't make advertising's not real.

01:16:49.199 --> 01:16:53.279
You know, you can't again a world where everything is fake.

01:16:53.520 --> 01:16:56.560
Chris says, let's all create stereogram thumbnails.

01:16:56.560 --> 01:16:57.520
Remember those?

01:16:57.520 --> 01:17:00.720
Stare at them long enough, and the words click me will appear.

01:17:00.720 --> 01:17:02.000
Yeah, I remember those.

01:17:02.000 --> 01:17:08.079
Uh Randy says, I've requested Libsden to support OP3 for over a year because I was looking to move a show there.

01:17:08.079 --> 01:17:10.000
Glad they finally listened to my request.

01:17:10.000 --> 01:17:18.560
Yeah, I was happy to see because when I went to do it yesterday, John Sprilock, who's the guy behind OP3.dev, said, Hey Dave, do you know anybody with a show on libs?

01:17:18.560 --> 01:17:19.760
And I go, I got one there.

01:17:19.760 --> 01:17:21.760
And so we tried, and at first it didn't work.

01:17:21.760 --> 01:17:29.359
And then I was working with Rob Walsh, and uh he sent it over to the lead, whatever you call it, the not program director.

01:17:29.359 --> 01:17:33.760
Anyway, the the guy that steers the Libson technology, Max.

01:17:33.760 --> 01:17:39.439
So here's a fun one too as we start to uh we were we're rounding third and heading home already almost.

01:17:39.439 --> 01:17:44.319
Just to just to remind people, this is from No Relation, Jay Jackson.

01:17:44.319 --> 01:17:46.720
He's added back to some Facebook group.

01:17:46.720 --> 01:17:53.520
He said, just had Meta taken down all of my accounts and no option to appeal or recover anything.

01:17:53.520 --> 01:17:55.600
Does anyone have a meta contact?

01:17:55.600 --> 01:17:58.800
Cheesecakes on me, if anyone can assist.

01:17:59.680 --> 01:18:02.319
So you think anybody actually works there?

01:18:02.319 --> 01:18:03.600
This isn't the bank.

01:18:03.600 --> 01:18:05.359
Yeah, you're not calling these guys.

01:18:05.680 --> 01:18:19.760
Well, when I got kicked out of my group, I had somebody, because I I finally went, I'd gone through all their help and all their stuff, and I finally just on my show said, Does anybody know anybody who knows somebody that maybe can help me on Meta?

01:18:19.760 --> 01:18:25.840
And somebody's cousins, sisters, brothers, you know, through marriage, knew somebody.

01:18:25.840 --> 01:18:30.319
And I said, Yeah, here's my log, you know, here's the email I use.

01:18:30.319 --> 01:18:37.199
And I don't know, probably a week later I was back in, but that was, you know, one of those where you're like, oh, geez.

01:18:37.199 --> 01:18:40.479
So here is another fun one.

01:18:40.479 --> 01:18:42.640
We're talking about this kind of earlier.

01:18:42.640 --> 01:18:44.880
Laura says, I put out my first podcast.

01:18:44.880 --> 01:18:49.439
So, first things first, kudos, because a lot of people don't make it.

01:18:49.439 --> 01:18:54.880
They think about I knew people had been thinking about launching a podcast for years, and you did.

01:18:54.880 --> 01:18:56.399
So kudos for that.

01:18:56.399 --> 01:18:59.840
Now I asked a question, what is my URL for my podcast?

01:18:59.840 --> 01:19:01.119
I didn't know the answer.

01:19:01.119 --> 01:19:03.760
Well, this is a brand new podcaster, so we get that.

01:19:03.760 --> 01:19:08.880
Google says it sounds like if they want the URL, must go through Apple or Spotify.

01:19:08.880 --> 01:19:11.279
Those are only two platforms I'm on.

01:19:11.279 --> 01:19:14.640
How do I share my podcast without the Buzz Sprout link?

01:19:14.640 --> 01:19:17.279
I'm transitioning from YouTube to podcasting.

01:19:17.279 --> 01:19:18.479
So this is new to me.

01:19:18.479 --> 01:19:22.239
And this is where for me, Jim, where do you buy your domains at?

01:19:22.239 --> 01:19:23.359
Hover.

01:19:23.359 --> 01:19:23.920
Hover?

01:19:23.920 --> 01:19:24.319
Hover.

01:19:24.319 --> 01:19:28.720
I use Namecheap or Cooler websites depending on what mood I'm in.

01:19:28.720 --> 01:19:33.920
Cooler websites is just my GoDaddy reseller, and they're about the same.

01:19:33.920 --> 01:19:40.239
So, but that's where a domain really comes in handy because you can basically, number one, you always want to say that.

01:19:40.239 --> 01:19:45.199
I it always drives me kind of crazy when people go, Oh, you can find it on my website.

01:19:45.199 --> 01:20:00.560
And I'm like, and that website is, but they just assume that you know, because I've been doing this show for you know 48 episodes, and I've said it, well, no, no, I'm a brand new listener, so and definitely have that in the in the show notes as well.

01:20:00.560 --> 01:20:08.720
So get a domain, and then on your domain, you can do something where you have a page for everyone.

01:20:08.720 --> 01:20:12.880
You put it in the the hands of the audience.

01:20:12.880 --> 01:20:19.439
So in my case, that's usually slash follow, and this is one for the school of podcasting.

01:20:19.439 --> 01:20:20.800
This is on pod page.

01:20:20.800 --> 01:20:25.760
So I've I've added Apple, Pocket Cast, Overcast, Spotify, and Podcast Attic.

01:20:25.760 --> 01:20:30.159
That gets me about 90%, if not more, of the audience.

01:20:30.159 --> 01:20:37.840
And so they can click anywhere there, but then I get to say the name of my, you know, my URL, direct them.

01:20:37.840 --> 01:20:38.960
It's easy to remember.

01:20:38.960 --> 01:20:43.119
It reinforces my brand, and it makes it easy for the audience to do that.

01:20:43.119 --> 01:20:48.560
And that takes literally full, well, in Podpage, maybe two minutes.

01:20:48.560 --> 01:20:52.960
If I was doing it on WordPress, maybe five, because I'd have to go find some buttons.

01:20:52.960 --> 01:20:56.800
So it's uh super easy to uh to do that.

01:20:56.800 --> 01:21:12.720
So it's it's one of those things because a lot of people don't realize that, especially if you're sharing an Apple link, which a lot of Americans do, because we love our Apple, but in Europe it's the it's all Android.

01:21:12.720 --> 01:21:15.439
And Chris says, wait, Dave, no iHeartRadio?

01:21:15.439 --> 01:21:17.359
Yeah, I know they're number one in podcasting.

01:21:18.239 --> 01:21:18.720
They're the best.

01:21:18.960 --> 01:21:21.199
Yeah, there's also no Amazon link on there.

01:21:21.199 --> 01:21:28.239
I think I listened to Libson, and I you can go over if you go to let me go back to my screen here.

01:21:28.239 --> 01:21:59.119
If you go to buzzsprout.com slash stats, I wish Libson would do this, and Blueberry, many other media host, but you can see the their total monthly downloads, and you can see here Apple's at 35%, Spotify is at 30, web browser, meaning Chrome, Firefox, whoever, the Buzzsprout embedded player, which to me again would be a web browser, and then Castbox, which I don't know anybody that uses that.

01:21:59.119 --> 01:22:07.119
Apple iTunes, still in there for those old schoolers on a PC, Overcast, Pocket Cast, Podcast Addict, Amazon Music.

01:22:07.119 --> 01:22:08.560
And at this point, we're under 1%.

01:22:08.560 --> 01:22:12.720
iHeartRadio, 0.5%, Amazon Echo.

01:22:12.720 --> 01:22:14.960
I've about I'm about done with her.

01:22:14.960 --> 01:22:24.880
She's she's just everything I go to do, because I used to be able to go into the kitchen and ask the woman in the tube from Amazon to play PocketCast, and she's like, I'm I'm me.

01:22:24.880 --> 01:22:27.760
Do you have the new version of it?

01:22:27.760 --> 01:22:28.800
I do have the new version.

01:22:28.800 --> 01:22:30.399
So she's really fun and perky.

01:22:30.399 --> 01:22:31.920
I can't do that anymore.

01:22:31.920 --> 01:22:34.800
You know, is basically I forget what the actual message is.

01:22:34.800 --> 01:22:43.600
But so yeah, so there's, you know, you can see where if you've got Apple and Spotify, you've got sixty percent ish, you know, sixty-five.

01:22:43.600 --> 01:22:48.720
Then you throw an overcast, there's another one point two, throw in pocket cast, there's another one point one.

01:22:48.720 --> 01:22:50.960
And podcast attic is pretty popular.

01:22:50.960 --> 01:22:52.319
It's almost one percent.

01:22:52.319 --> 01:22:53.439
It's always a bummer.

01:22:53.439 --> 01:22:55.520
This is the one Amazon Music.

01:22:55.520 --> 01:22:57.359
Like, come on, kids.

01:22:57.359 --> 01:22:58.399
Yeah, it's a big company.

01:22:58.399 --> 01:23:00.640
When they came on board, I was like, yeah.

01:23:00.640 --> 01:23:10.319
And they just and the reason for that, when you go to Amazon Music, I believe it's music.amazon.com, they try very hard to get you to subscribe.

01:23:10.319 --> 01:23:12.800
And I'm like, I just want to listen to my podcast.

01:23:12.800 --> 01:23:19.439
And so that's always kind of a pain in the rear end when you're like, I just came over to listen to the new episode.

01:23:19.840 --> 01:23:21.840
You know, we joke about iHeartRadio, right?

01:23:21.840 --> 01:23:23.119
Being number one in podcasting.

01:23:23.119 --> 01:23:27.039
But yeah, whenever someone says iHeartRadio, what do we say?

01:23:27.039 --> 01:23:28.720
Number one in podcasting.

01:23:28.720 --> 01:23:30.720
Is that not the greatest brand?

01:23:30.720 --> 01:23:33.680
Like that's pretty good brand.

01:23:33.680 --> 01:23:37.119
They're top of mind, we're all saying the same things.

01:23:37.119 --> 01:23:42.880
Now, you know, you you you may not be the best or have the best opinion of that or whatever.

01:23:42.880 --> 01:23:45.359
It's gotten it, it's gotten people's attention.

01:23:45.439 --> 01:23:45.600
Right?

01:23:46.000 --> 01:23:49.520
Well, it got our attention because we all we all know it's a blatant lie.

01:23:50.399 --> 01:23:53.760
Well, yeah, but that's so is most of marketing.

01:23:54.079 --> 01:23:55.199
That is true.

01:23:55.199 --> 01:23:56.800
Safe and effective.

01:23:56.800 --> 01:23:58.000
Yes, that's true.

01:23:58.000 --> 01:24:01.680
Yeah, uh, Randy says, if you're on WordPress, you can use Daniel J.

01:24:01.680 --> 01:24:07.520
Lewis has a great plug-in called uh subscribe, social subscribe and follow, I think is the full name of that.

01:24:07.520 --> 01:24:10.000
But uh good stuff for that as well.

01:24:10.000 --> 01:24:12.640
So we're gonna wrap it up two minutes early.

01:24:12.640 --> 01:24:14.880
I could sit here and ramble, and I'm like, you know what?

01:24:14.880 --> 01:24:16.239
We're we're kind of out of content.

01:24:16.239 --> 01:24:16.720
Yeah.

01:24:16.720 --> 01:24:19.840
So, Jim, what is coming up on home gadget geeks?

01:24:19.840 --> 01:24:25.760
Are we still because I know you're you're still kind of nursing some still nursing the neck.

01:24:26.079 --> 01:24:27.199
We'll get it figured out.

01:24:27.199 --> 01:24:32.159
But I did it, I got it done Thursday night solo show, uh solar panel update.

01:24:32.159 --> 01:24:37.600
And I asked the question what good is a local AI LLM any?

01:24:37.600 --> 01:24:42.479
So if you're interested in either of those topics, you can check it out.

01:24:42.479 --> 01:24:46.479
It's available right now, home gadget geeks.com.

01:24:46.880 --> 01:24:50.560
Yeah, um, I see here Chris is saying the same thing.

01:24:50.560 --> 01:24:57.199
My guess is about the lack of Amazon is Audible, which doesn't just have audiobooks, it has exclusive podcasts.

01:24:57.199 --> 01:24:57.920
Yeah, that's true.

01:24:57.920 --> 01:25:00.000
They're kind of pushing Audible a little more.

01:25:00.000 --> 01:25:02.560
On the school of podcasting, I got three ideas.

01:25:02.560 --> 01:25:03.760
I haven't figured out which one.

01:25:03.760 --> 01:25:08.800
One came from this list, which was maybe I should share all my tips that I know about doing a live show.

01:25:08.800 --> 01:25:09.840
So I might do that.

01:25:09.840 --> 01:25:30.319
If I don't do that, I've got that interview, and I still have one in the can about marketing lessons from one uh woman named Taylor Swift, because I read a book about her and was like, oh, like even if you don't like her music, you have to respect just how she like persevered, you know, when she was just this little kid.

01:25:30.319 --> 01:25:32.560
And they're like, oh, just sit in the corner and be cute.

01:25:32.560 --> 01:25:34.319
And she's like, No, no, I got an idea.

01:25:34.319 --> 01:25:35.359
We should do this, guys.

01:25:35.359 --> 01:25:38.000
So Dan says this was a great episode.

01:25:38.000 --> 01:25:38.960
So there you go.

01:25:38.960 --> 01:25:39.520
Thank you, Mr.

01:25:39.520 --> 01:25:40.479
Lefebvre.

01:25:40.479 --> 01:25:44.079
Thanks to him over at again based on a truesttorypodcast.com.

01:25:44.079 --> 01:25:47.520
Thanks to Mark over at podcastbranding.co.

01:25:47.520 --> 01:25:52.000
Thanks to everyone who is listening, and uh, we will be here next week.

01:25:52.000 --> 01:25:57.680
Uh, preferably, it would be nice if it was still I'll take this weather all fall myself.

01:25:58.319 --> 01:25:59.279
It's it's actually great.

01:25:59.279 --> 01:26:00.079
It's great weather.

01:26:00.079 --> 01:26:01.520
Yeah, I'm not complaining.

01:26:01.680 --> 01:26:04.640
Check out Jim over at home gadget geeks.com.

01:26:04.640 --> 01:26:07.439
Check out me at school of podcasting.com.

01:26:07.439 --> 01:26:13.119
We will see you next week with another fun-filled episode of Ask the Podcast Coach.

01:26:13.119 --> 01:26:46.800
So, Jim, what is coming up on uh home gadget gigs?

01:26:46.800 --> 01:26:54.159
Are we still because I know you're you're still kind of nursing some still nursing the neck, and we'll get it figured out.

01:26:54.479 --> 01:26:59.199
But I did it, I got it done Thursday night solo show, uh solar panel update.

01:26:59.199 --> 01:27:05.039
And I asked the question what good is a local AI LLM anything?

01:27:05.039 --> 01:27:09.520
So if you're interested in either of those topics, you can check it out.

01:27:09.520 --> 01:27:13.520
It's available right now, home gadget geeks.com.

01:27:14.000 --> 01:27:17.600
Yeah, um, I see here Chris is saying the same thing.

01:27:17.600 --> 01:27:24.239
My guess is about the lack of Amazon is Audible, which doesn't just have audiobooks, it has exclusive podcasts.

01:27:24.239 --> 01:27:24.960
Yeah, that's true.

01:27:24.960 --> 01:27:27.039
They're kind of pushing Audible a little more.

01:27:27.039 --> 01:27:29.600
On the school of podcasting, I got three ideas.

01:27:29.600 --> 01:27:30.800
I haven't figured out which one.

01:27:30.800 --> 01:27:35.920
One came from this list, which was maybe I should share all my tips that I know about doing a live show.

01:27:35.920 --> 01:27:36.960
So I might do that.

01:27:36.960 --> 01:27:57.359
If I don't do that, I've got that interview, and I still have one in the can about marketing lessons from one uh woman named Taylor Swift, because I read a book about her and was like, oh, like even if you don't like her music, you have to respect just how she like persevered, you know, when she was just this little kid.

01:27:57.359 --> 01:27:59.680
And they're like, oh, just sit in the corner and be cute.

01:27:59.680 --> 01:28:01.359
And she's like, No, no, I got an idea.

01:28:01.359 --> 01:28:02.399
We should do this, guys.

01:28:02.399 --> 01:28:05.119
So Dan says this was a great episode.

01:28:05.119 --> 01:28:06.000
So there you go.

01:28:06.000 --> 01:28:06.640
Thank you, Mr.

01:28:06.640 --> 01:28:07.520
Lefebvre.

01:28:07.520 --> 01:28:11.039
Thanks to him over at again based on a true storypodcast.com.

01:28:11.039 --> 01:28:14.479
Thanks to Mark over at podcastbranding.co.

01:28:14.479 --> 01:28:19.039
Thanks to everyone who is listening, and uh, we will be here next week.

01:28:19.039 --> 01:28:24.640
Uh, preferably, it would be nice if it was still I'll take this weather all fall myself.

01:28:24.880 --> 01:28:26.239
Like it's it's actually great.

01:28:26.239 --> 01:28:27.119
It's great weather.

01:28:27.119 --> 01:28:28.479
Yeah, I'm not complaining.

01:28:28.720 --> 01:28:31.680
Check out Jim over at homegadgetge.com.

01:28:31.680 --> 01:28:34.479
Check out me at school of podcasting.com.

01:28:34.479 --> 01:28:40.000
We will see you next week with another fun-filled episode of Ask the Podcast Coach.