June 22, 2024

Defining a Call To Action

Defining a Call To Action

Send us feedback/questions via Text Today we delve into the world of format changes in radio shows and how long to test them, comparing the trial durations with TV shows. We discuss the ins and outs of running podcast ads and the complexities of measuring their effectiveness. From sharing anecdotes about failed experiments like the ill-fated jingle to recounting the successes of artists like Justin Timberlake, Marky Wahlberg, and members of boy bands who ventured into acting, we explore the ...

Send us feedback/questions via Text

Today we delve into the world of format changes in radio shows and how long to test them, comparing the trial durations with TV shows. We discuss the ins and outs of running podcast ads and the complexities of measuring their effectiveness.

From sharing anecdotes about failed experiments like the ill-fated jingle to recounting the successes of artists like Justin Timberlake, Marky Wahlberg, and members of boy bands who ventured into acting, we explore the intersection of luck, money, and hard work in achieving success. We also spotlight useful podcast tools like PodPage and Ecamm, and debate the future of platforms like StreamYard amid recent acquisitions and staff layoffs.

We touch on the importance of calls to action in your episodes, strategies for engaging your audience on YouTube, and the impact of AI on podcast production. Plus, you'll hear about notable episodes from other popular podcasts and listener experiences with starting their own shows. So, strap in and get ready for insights, advice, and a few laughs along the way as Dave and Jim guide you through another insightful episode of "Ask the Podcast Coach."

Sponsor: PodcastBranding.co

If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

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00:00 - Introduction and Welcome

00:56 - Community and Guest Appreciation

01:41 - Podcast Branding.co

02:56 - Based On a True Story Podcast

03:32 - Starting a Yapping Podcast

08:00 - Solo vs. Dialogue Shows

16:05 - Listener Feedback and Engagement

24:11 - [Ad] Audience Connection

25:00 - (Cont.) Listener Feedback and Engagement

27:39 - Call to Action Strategies

33:53 - YouTube and AI Innovations

44:24 - Engaging with Negative Comments

44:58 - The Challenges of Growing on YouTube

45:32 - Dealing with Trolls and Nasty Comments

46:24 - The Vulnerability of Content Creators

46:38 - Lighthearted Banter and Audience Interaction

48:42 - WordPress Themes for Podcasters

49:36 - Exploring PodPage for Podcast Websites

57:13 - StreamYard and the Future of Live Streaming

01:15:04 - The Reality of Podcast Growth

01:26:45 - Final Thoughts and Audience Engagement