WEBVTT
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Ask the Podcast Coach for August 23rd 2025.
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Let's get ready to podcast.
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There it is.
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It's that music.
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That means it's Saturday morning.
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It's time for Ask the Podcast Coach, where you get your podcast questions answered live.
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I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only Jim Coulson from TheAverageGuytv.
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Jim how's it going?
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Buddy Greetings, dave.
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Happy Saturday morning to you.
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Always good to be with you and welcome back from Podcast Movement.
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I'm sure we'll talk about it, but you don't have the movement voice.
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I know Usually it's way down here like welcome to the Ask the Podcast Coach.
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Yeah, it's more of a Peter Brady brady thing where, like I know, uh, wednesday night it was funny because I'm talking to this lovely woman who's all of maybe 26 and I go and I just, every other thing was just, you know, I said, man, I'm, I go, it's not even I go.
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I got to talk tomorrow and I've got Peter Brady voice and I looked at her and I go.
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You have no idea who Peter Brady is, do you?
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And she goes.
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No, I go, brady Bunch, and she goes.
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Oh, I've heard of that and I was like, yeah, so that was fun.
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But yeah, podcast movement was fun.
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We can talk about that.
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But the one thing they did have there in plenty for $150 a gallon if you wanted some, I'm not making that up Did you have it delivered to the booth?
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No just they had these stations everywhere and I forget who was talking to Dan and they said yeah, it's $150 a gallon.
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Wow For that lovely.
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Well, this isn't as expensive.
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No, and that coffee pour is brought to you by my good friend, mark over at if I can get my buttons there we go Mark from podcastbrandingco, because you know they're going to see you before they hear you.
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And Mark is an experienced graphic artist and he can make artwork.
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He's made a ton of mine, whether it's a podcast hot School of Podcasting, podcast Rodeo Show, they all look amazing and he's never, ever disappointed me.
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He's done probably over I don't know 500, 600, maybe even 1,000 different podcast artwork and if you need a whole website, he'll do that too.
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He's got 30 years in graphic design.
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He's been podcasting since 2013, which is beautiful because you don't have to explain to him what a podcast is.
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And the beautiful thing is, yeah, you can get cheaper things on Fiverr, but these people are not going to give you the one-on-one kind of sit down with Mark, find out what your brand is and make sure it matches.
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So the website again podcastbrandingco.
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Go tell him, dave.
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And Jim sent you.
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Thanks to our good friend, dan Lefebvre over there.
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Based on a true story, based on a truestorypodcastcom this week.
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Amelia, if you haven't seen that, that's based on the you know Amelia Earhart and the work that she did.
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If you haven't checked it out in a while.
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You know, one of the things Dan does that I really like is he takes you know, he does movie reviews right, based on a true story.
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That's what it's about.
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That's what it's about.
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Then he makes a custom art that's similar to the movie art and then makes it look like.
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You know, he puts the guest name on it and his name on it.
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It's super cool.
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If you haven't seen that yet, you know, if you're looking for ideas for your podcast, check it out today.
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Based on a true story at based on a true story podcastcom.
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And, as always, dan, thanks for the coffee and your sponsorship.
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Absolutely.
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Yeah, uncle Marv says pork chops and applesauce All right.
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So boomers unite.
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Exactly, stephanie Graham says I recommend podcast hot seat.
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Yeah, you can hear her when I went over and did the review.
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So very cool.
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I don't know if somebody is asking about that where they can.
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You know, everybody always says how can I love the fact that there are two, two things that always come at Podcast Movement, which is how do I grow my show?
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But my content is fine.
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That's always hand in hand together.
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The, you know, the one thing I've never done at Podcast Movement and it was the highlight almost of the week and I got to do it this week, if you remember Cap Show, right, deed Rishen, I believe, is how you pronounce her last name.
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I just, I always just call her Dee has a three-month-old daughter who is absolutely adorable and it's weird because I look over and she's half asleep and she's in her little, you know, stroller thing.
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And I'm talking to Deed Rishen.
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She's like do you do cuddles?
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And I go, do I do cuddles?
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And she just picks up her kid and hands it to me and I'm like, oh, I love cuddles.
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And then she smelled like a baby, acted like a baby and in, in, in true female fashion, instantly cried and wanted nothing to do with me.
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And I'm like well, that's that's my start pushing back.
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Yeah, you know they start pushing against you.
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You're like they do not want to be close to you.
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I love that age, yeah.
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And then the other thing that they're doing is they have let me see if I can find this they, they still have cap show, but and I put the wrong button they started something called tuli and I believe it is tulicom.
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But you know, as it is, yeah, let, yeah, let me.
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Oh, it's fun, I got to.
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The fun thing is my stream deck is not working this morning, so switching screens is not as fun as usual, but that should.
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You should see Thule, t-u-u-l-i-e.
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And what they've done is you know they have CapShow, which is an all-in-one, and they've basically said you know they have CapShow, which is an all-in-one, and they've basically said you know, people will use one thing in CapShow and then they quit because CapShow's not the cheapest thing on the planet and they're like I'm really just using one thing in it.
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So they've now taken it and taken AI tools and broken them into like well, what do you need?
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Well, I was just using it for image, or I was just using it for transcripts, and so you can kind of a la carte your AI stuff, and I was like very to me.
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I just thought it was cool because it was a different.
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What would you call it a different strategy?
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They still have, you know, the other one.
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But I was like, well, that's kind of different, so that was new.
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I'm trying to think if there was anything.
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There were many things that we thought were missing, and this is not a podcast movement bash.
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But no Spotify, no Descript, no iHeart booth there was an iHeart party.
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There were a bunch of other kind of big sponsors that weren't there and we're like, well, that's kind of different.
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B&h was there and I don't remember B&H being at other podcast events so they had a ginormous booth with tons of gear.
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So if you wanted to get your gear on, they, they.
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That was.
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I had.
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A few people are like.
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They were asking me about the Rode video switcher.
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They're like, is that good?
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I go go talk to Todd, because Todd has one and I know, as far as I know, he loves it.
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But got to see Daniel's in the chat room, got to see Daniel a little bit and got a quick demo of a tool he's coming out with Daniel, are we allowed to say what it is?
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Yet?
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I know he's been teasing it for quite some time, but that's going to be pretty cool.
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And yeah, uh, there was races.
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There was no around the layout podcast booth nope, there was none of that.
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But I'm trying to think if there's anything new that I'd not.
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Dogs, dogs, beer there were no dogs, just.
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Just lots of walking and lots of talking.
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And even the I Heart the party was not quite so, because they took us to a place that had these outdoor pickleball courts, and I don't know if you've ever heard of Texas, but it's not the coolest place on the planet Not last week either, yeah, and so I had a suit jacket.
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You've ever heard of Texas?
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but it's not the coolest place on the planet, not last week either, yeah, and so.
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I had a suit jacket on over a T-shirt and I'm like, yeah, I'm not playing pickleball.
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And luckily there was a thing on the inside, because nothing tastes better than free I heart shrimp.
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I'm here to tell you I was like, oh, there's food here.
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I'm like so, but that was fun, and it was actually a place where you could you you had to talk over the people, because it's weird, because I heard people say that they reported 3 500 people there and everybody there was like I don't know, I don't think so, because it's a giant, a ginormous hotel.
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It's like a city unto itself.
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So, unless unless you've got 10,000 people there, it's going to be looking kind of half full.
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But when we got them to the I heart party, like oh, there are a lot of people here, because it was a much smaller venue.
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So, yes, daniel is working on an app for chapters.
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I did get to see it, watched a quick demo, and so if your host doesn't do anything with chapters, then you know this would be a great tool.
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Or it also his chapters work for podcasting 2.0 and 1.0.
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And the fact that they actually inject the chapters into the MP3.
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So Coach Dave says my stream deck has started acting out too.
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Wonder if anyone else has a similar experience.
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It might be an update.
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Yeah, I rebooted my computer and then checked and it was like, oh, stream Deck needs a new update.
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So I did that and then none of my buttons worked.
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And the problem is I added a bunch of new buttons and then did not back up my Stream Deck, because normally you just go oh'll just restore the backup.
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Well, my backup isn't up to date, so I will probably do that anyway and just redo the new buttons rather than redoing.
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But yeah, some of it works.
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I can.
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I can turn my lights on and off, but anything that chooses a scene it's like I don't know what you mean.
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So I like Ecamm.
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It's great for live streaming, but there are times when the combo of Stream Deck and Ecamm is kind of what's the word?
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Frustrating.
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I have an equation right Options, equal confusion, and so I learned that from some guys long ago and it's kind of true.
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You know, you get, get you know what's the open source one I was freaking forgetting right now yeah, yeah, it's that one why is it?
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you know, everybody knows we're talking about right.
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I know it's been a long week.
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It'll come to us in a second, doesn't matter, it's got.
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So I know, isn't that crazy that neither one of us they'll throw it in the chat room here in just a second?
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I want to say like blue cam or no, it's some whizzy whizzy blue.
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I don't, I can't remember that for what?
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it doesn't, doesn't matter, the chat room will throw it in here in a second.
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But the point I think the point of that is is you, you know, we, we sometimes we build software.
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Or this is what happens to software companies that listen to every bit of feedback that they get from their customers and they create these more and more and more complex systems because they try to be everything for everybody.
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This is CapShow right.
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And so then they like what we need is something that's a little bit easier for our users, and so they start backing some of those out, or they create a scaled down version or they do some of those kinds of things.
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So it's just, you know, you've got to.
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From that perspective, when you try to be everything for all people in everyone, then you're like then you're I don't want to say you're good for no one, because there's folks that figure it out, but it is, you know, in the maturity cycle of software, if you try to be all things, you're absolutely nothing, and a lot of folks are like I don't know, and you got to charge for it.
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So then folks say to the question, like is it worth the whatever?
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Obs?
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Yeah, thank you, rich, rich got it.
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Obs.
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Tell him what he's won yeah.
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I don't know why, I couldn't remember that.
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But so, anyways, I think, dave, I think we got to be this is the, I think you know back to your podcast movement.
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I think this is we're in the cycle of, we're in the trough of disillusionment for most podcasters.
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You know there's a whole bunch that are doing.
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There's a few that are doing really, really well.
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That's great, but most of the podcasters they're just doing okay.
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Right In the Gartner hype cycle, right there's this on the backside of this peak and we probably peaked a couple years ago there's this trough of disillusionment where people struggle.
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They ask questions like is podcast movement worth it?
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Should I?
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You know, this is why Spotify wasn't there.
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I mean, they've got good marketing folks that are like, yeah, we're at the bottom of the cycle.
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It almost never means that in the bottom, in the trough, the thing goes away.
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Sometimes it does, but in the trough there's lots of questions being asked and I actually think this is the best opportunity for independent podcasters right now to think how do I retool for the future?
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Like if you were ever thinking about I want to stay around, but I need to do something.
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Right now is the time to try a whole bunch of things, or to figure some things out, or to double down because everybody else is getting out, they're like, oh, whatever.
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And in business and I think, and in podcasting, you got to be counter to what the culture is doing.
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So, when everybody's getting out, you got to be getting in.
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When everybody's because you, and it's frustrating because you're like nobody's here anymore, yeah, that's actually a great opportunity.
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As people are leaving the door, you should be the one staying, saying, yeah, you know what I'm going to double down on this thing.
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Staying saying, yeah, you know what I'm going to double down on this thing, because I mean, I remember, you know, a couple years ago, bitcoin backed its way up and everybody's like, oh, this is over.
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Well, it's not over now.
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And a lot of people jumped off the train back when it was 30,000 and it's 120 now.
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And you know, I think podcast has these cycles.
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Friends, I want to tell you like, don't be discouraged.
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There's some.
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I've been reading some real negativity coming out of podcast movement, from podcasters.
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Oh, nobody was there, you know, it was too big Vendor halls, blah, blah, blah.
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I think this is the green light for independent podcasters to say, okay, we're at the bottom, what do we do now?
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How do we retool?
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How do we start reaching people?
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How do we do things?
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I think now is the time to start.
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If you're ready to go on this, now is the time to double down and say, okay, what's the next version of this?
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Look like Whether that's podcasting 2.0 or whatever we're doing.
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If you're in, double down, now's not the time.
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You're welcome to get out.
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But if you want to stay in, don't be frustrated with it.
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Figure out where we're going with this thing, figure out what the next thing is for you and then do it, double down as you do it.
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Do we have a guest?
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We do have a guest, the one and only Marty.
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I'm going to guess Sobo S-O-B-O and yeah, and so Steph and everybody else talking about podcast movement.
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We'll get to that in a second.
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I want to hear what Marty has to say, so in theory I have assigned him to okay.
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Can you hear me.
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Yeah, we can hear you.
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Great, excellent, how are you?
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I am good.
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Thank you, how are you First time here?
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But I love your show and what you do, and so I wanted to check this out and see what you guys were all about with the live show on Saturdays.
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Yeah, so do you have a podcast?
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I do.
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Actually, I'm actually blind.
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I lost my vision 10 years ago and we specialize in technology for people who are low vision and blind community.
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So that's where we're at.
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Oh, there we go.
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Excellent, well, do you have any questions?
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That's basically what we do, is we?
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We kind of talk about what's going on and then when somebody has a question, you can come on in.
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Or Stephanie added one in the chat room and I've got 20 years in podcasting.
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Jim, you've got 18, 15, 15, 15.
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Okay, I've been out there kind of searching around, looking to see what's out there, and you were very intriguing, dave, because we grew up listening to very much the same kind of music.
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I'm very into music and so that was kind of the thing for me to go oh, let me start listening to your stuff.
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And so I did, and what you guys do is great.
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I really enjoyed a lot.
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Excellent, but yeah, that's uh, we've been doing this over 10 years now, and something like that.
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Yeah, let me ask, let me ask you a question.
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I mean, you're in a niche, right, Uh, with your podcasting, what, what kind of?
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When you think about what works best for you in the, in the community that you serve, and that you work with what, what, what's working best for you in your niche as far as podcasting goes?
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I would say the first thing is that I love podcasting and I do not look at podcasting as a way to depend on making money.
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A lot of people who have lost their vision I help with their technology, like, for example, using their iPhone.
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For example, they don't know what the accessibility features are, like voiceover, zoom and stuff like that, and a lot of people aren't even techie and they now have to live with a slab of glass that they have no real interest in and they're not techie people.
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So it's getting over that little bit of emotion that they've lost their vision and they're going through that whole thing while also having to do something they have no interest in.
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But once they realize that they have someone that they can relate to like for myself, I lost my vision and I'm now helping them then they come down a few notches and they're able to sort of saturate what they're doing.
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And I don't charge really anybody any money to help them out and stuff like that.
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I try to just pay it forward.
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Do you?
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What kind of tools do you use?
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Obviously, you know you're going to have to use some.
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You know tools for for vision, that that you can't see what.
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What are you using that's helping you make all this stuff work.
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This, this is at work.
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We get asked all the time about tools to help people.
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We have people take an assessment and, of course, it's got to read to them.
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So what kind of tools do you use that helps?
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you out.
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So I'm all a Mac person, so everything that Mac does, they build in the accessibility feature.
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So I use what's called voiceover, which is across the Mac platform as well as the iOS platform, and you turn that on.
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And once you turn that on and you adjust it to whatever your needs are for example how fast it talks, things like that then it reads to you everything on the screen.
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So you know, like mail, it'll say mail, and then you can click that and open it.
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Or you can say messages It'll click that and open it.
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So that's pretty cool.