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S1E25 - If your podcast could change one life, would you start today?
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Many successful founders who have built seven-figure businesses primarily through referrals eventually hit an "invisible ceiling" where growth begins to stagnate. This plateau occurs because traditional word-of-mouth is limited by memory, timing, and physical proximity; essentially, your referrals stop the moment you leave the room. To break through, business owners must shift from chasing empty attention to engineering "reputation at scale." By leveraging long-form video content and strategic podcasting, entrepreneurs can transform their expertise into a digital asset that pre-sells clients, establishes authority, and ensures their brand reputation travels faster than they do.
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$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)
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Transcript
WEBVTT
00:00.031 --> 00:08.158
[SPEAKER_00]: If you've built a seventh-figure business without social media, this could be exactly why your growth is starting to slow.
00:08.519 --> 00:11.241
[SPEAKER_00]: Most successful founders don't need more leads.
00:11.541 --> 00:19.088
[SPEAKER_00]: They need the reputation to travel faster than they do, like buying a private jet, but it's for your reputation, aka Brand Authority.
00:19.448 --> 00:30.038
[SPEAKER_00]: What if your best clients started selling for you before they even met you?
00:43.990 --> 00:54.969
[SPEAKER_00]: Yo, what's up everybody, welcome back to another episode of The More Than Me Si podcast where we talk about what's behind a person, a practice, or a product, especially when it comes to marketing.
00:55.450 --> 00:58.596
[SPEAKER_00]: I'm Jared Taylor, I've got my coffee, it's actually fresco.
00:58.816 --> 01:05.087
[SPEAKER_00]: And I want to welcome you to JT visuals and it's spelled without the eye because there's more than meets the eye.
01:05.067 --> 01:07.070
[SPEAKER_00]: Now let's talk about where you might be in business.
01:07.430 --> 01:09.833
[SPEAKER_00]: So you've had word of mouth, it's working for you.
01:09.994 --> 01:13.619
[SPEAKER_00]: It's been your number one marketing tactic, and that's the response you get.
01:13.939 --> 01:15.121
[SPEAKER_00]: How do you get your customers?
01:15.481 --> 01:19.867
[SPEAKER_00]: If you were to answer that question, you would answer hands down every time word of mouth.
01:20.268 --> 01:21.650
[SPEAKER_00]: Word of mouth is so powerful.
01:21.790 --> 01:24.073
[SPEAKER_00]: And guys, this is not a video about dissing on word of mouth.
01:24.333 --> 01:25.955
[SPEAKER_00]: It truly works in a great way to start.
01:26.596 --> 01:31.343
[SPEAKER_00]: The problem is that it becomes a certain point when you hit a ceiling with word of mouth.
01:31.763 --> 01:32.965
[SPEAKER_00]: It works.
01:32.945 --> 01:34.348
[SPEAKER_00]: until it doesn't scale.
01:34.688 --> 01:37.915
[SPEAKER_00]: There's something I like to call the invisible ceiling.
01:38.295 --> 01:41.622
[SPEAKER_00]: And up until you hit that ceiling, it's fantastic.
01:41.642 --> 01:52.202
[SPEAKER_00]: But if you want to raise the roof on this place on your business, then you really need to consider something else because if word of mouth is your only source,
01:52.182 --> 02:02.687
[SPEAKER_00]: It will always be a source, but if it's your only source, it becomes very fragile for how you get your customers to continue on in your business, especially if you want to scale.
02:02.867 --> 02:09.904
[SPEAKER_00]: Because Word of Math depends on memory, it depends on timing, and it most certainly depends on proximity.
02:09.884 --> 02:15.336
[SPEAKER_00]: How many of you guys are out there doing all these networking groups in person and it's great.
02:15.376 --> 02:16.157
[SPEAKER_00]: It's fantastic.
02:16.278 --> 02:16.839
[SPEAKER_00]: They work.
02:16.959 --> 02:19.665
[SPEAKER_00]: Building a strong network and referrals from other people.
02:19.805 --> 02:20.346
[SPEAKER_00]: It's great.
02:20.567 --> 02:24.395
[SPEAKER_00]: Again though, you hit a ceiling when it comes to getting new customers from it.
02:24.656 --> 02:29.125
[SPEAKER_00]: So you oftentimes find that referrals stop when you're not in the room.
02:29.105 --> 02:36.114
[SPEAKER_00]: And referrals also stop when your clients can't articulate what makes your business different other than I just know them.
02:36.495 --> 02:44.425
[SPEAKER_00]: Most business owners hit their invisible ceiling maybe right around the $1 million revenue mark or more.
02:44.445 --> 02:56.040
[SPEAKER_00]: And I want you to realize this isn't just a skill thing, so it's not you, you did all you could and you've built it on your back, congratulations, keep doing it, it's going to be important.
02:56.020 --> 03:00.667
[SPEAKER_00]: But there's a way to take it even further and burst past that invisible ceiling.
03:00.928 --> 03:06.957
[SPEAKER_00]: When you're below the invisible ceiling, your reputation is doing all the heavy lifting.
03:07.178 --> 03:09.481
[SPEAKER_00]: And that's actually fantastic.
03:09.501 --> 03:11.825
[SPEAKER_00]: However, there's no distribution.
03:12.105 --> 03:13.708
[SPEAKER_00]: Because what about scale?
03:14.397 --> 03:16.120
[SPEAKER_00]: What if you want to grow your business?
03:16.140 --> 03:17.602
[SPEAKER_00]: What if you want to hire more people?
03:17.642 --> 03:19.586
[SPEAKER_00]: What if you want to provide great jobs for them?
03:19.606 --> 03:24.013
[SPEAKER_00]: What about accomplishing your big vision that you started with?
03:24.494 --> 03:26.597
[SPEAKER_00]: Why are you comfortable where you are?
03:27.098 --> 03:35.933
[SPEAKER_00]: And if you have an itch to burst past that invisible ceiling, keep on listening because the answer to this is brand reputation.
03:35.913 --> 03:49.008
[SPEAKER_00]: Now, if we say brand reputation, of course, personal brand is great, continue doing personal brand, but it's for your brand reputation in a much more amplified way to burst through that ceiling.
03:49.529 --> 03:52.372
[SPEAKER_00]: And that is through the power of social media.
03:52.752 --> 03:54.114
[SPEAKER_00]: Yep, there I said it.
03:54.414 --> 03:57.538
[SPEAKER_00]: You've convinced yourself that social media is not for you.
03:57.878 --> 04:00.602
[SPEAKER_00]: You don't need it because word of mouth works so great.
04:01.102 --> 04:03.625
[SPEAKER_00]: It's not either or, it is both and.
04:03.605 --> 04:07.534
[SPEAKER_00]: Why does social media feel so wrong for high-level entrepreneurs?
04:07.554 --> 04:11.523
[SPEAKER_00]: And I think maybe it's because they don't actually hate content and they don't hate the avenue.
04:11.804 --> 04:13.688
[SPEAKER_00]: They just hate low status content.
04:14.129 --> 04:16.495
[SPEAKER_00]: Like, maybe they've said things like this.
04:16.896 --> 04:18.660
[SPEAKER_00]: I don't want to be an influencer.
04:18.640 --> 04:20.383
[SPEAKER_00]: I don't have the time to post.
04:20.743 --> 04:22.646
[SPEAKER_00]: I don't want my brand to look so cheap.
04:22.927 --> 04:26.252
[SPEAKER_00]: But what if we double tap and press into that a little further?
04:26.713 --> 04:28.516
[SPEAKER_00]: What's the real problem?
04:28.816 --> 04:29.938
[SPEAKER_00]: And I think it's a fear.
04:30.379 --> 04:39.673
[SPEAKER_00]: There's a fear of looking inconsistent, looking unpolished, looking like everyone else, or that they can't handle the load if it works.
04:39.693 --> 04:42.377
[SPEAKER_00]: Anybody can post anything and it's great.
04:42.618 --> 04:44.040
[SPEAKER_00]: It's good to post something.
04:44.020 --> 04:53.660
[SPEAKER_00]: But if you're at this part where you've built a good reputation and you haven't really been online, then when you enter the online space, it's going to make a big splash.
04:53.680 --> 04:59.893
[SPEAKER_00]: And so random content can feel a little more risky, or maybe you don't even know where to start.
05:00.314 --> 05:01.396
[SPEAKER_00]: How do you really go about it?
05:01.416 --> 05:04.543
[SPEAKER_00]: There's so many options out there that you get paralysis.
05:04.523 --> 05:13.091
[SPEAKER_00]: from analysis and you continue and go back to the habits and the systems that you already know and that have proven to work.
05:13.371 --> 05:22.299
[SPEAKER_00]: But then you find yourself going, man, I could do more again, and so you just keep going back because you know it works, but it only works really well until a certain point.
05:22.519 --> 05:24.921
[SPEAKER_00]: So then what if we look about it all differently?
05:25.102 --> 05:32.168
[SPEAKER_00]: What if it's actually not
05:32.755 --> 05:33.696
[SPEAKER_00]: What should I post?
05:34.117 --> 05:39.105
[SPEAKER_00]: And instead you start thinking, what should someone feel after they see my post?
05:39.525 --> 05:44.633
[SPEAKER_00]: Better yet, what should someone feel about my brand when they see this?
05:44.974 --> 05:49.040
[SPEAKER_00]: The most powerful brands don't chase empty attention.
05:49.060 --> 05:52.806
[SPEAKER_00]: They document their authority through video and they engineer trust.
05:52.786 --> 05:59.356
[SPEAKER_00]: Like, do you ever find out that a lot of phone calls or emails that you get are people asking the same question over and over and over?
05:59.737 --> 06:09.232
[SPEAKER_00]: And so a solution for that was to put in your frequently asked questions online, but then people are still asking it because they don't actually go to the online page to read about it.
06:09.392 --> 06:12.938
[SPEAKER_00]: Well, that's when making your frequently asked questions,
06:13.188 --> 06:24.057
[SPEAKER_00]: a guide for content and you video that document it, then you're thinking and posting in a way that's going to be valuable to your customers or potential customers.
06:24.357 --> 06:42.773
[SPEAKER_00]: And so what if someone could go and run into your content consistently over and over and over and over and then decide to go and listen to your full podcast or your YouTube content, they get so much time on brand and they get so much value of the brand because of the
06:42.753 --> 06:46.056
[SPEAKER_00]: that thinks about them and not thinking just about you.
06:46.116 --> 06:56.786
[SPEAKER_00]: If that's the case, then a single long form conversation converted into valuable content could replace dozens of sales calls depending on what volume you're getting.
06:57.046 --> 07:00.489
[SPEAKER_00]: That recorded conversation can presale the belief.
07:00.809 --> 07:02.391
[SPEAKER_00]: That's what it's all about is belief.
07:02.851 --> 07:04.452
[SPEAKER_00]: Maybe they don't believe in your product enough.
07:04.613 --> 07:11.899
[SPEAKER_00]: And this anchors you as the authority in their business.
07:11.879 --> 07:16.243
[SPEAKER_00]: for what these individuals desire, the problem they face.
07:16.543 --> 07:21.348
[SPEAKER_00]: So the goal isn't really empty content because you could record anything and make content.
07:21.568 --> 07:24.170
[SPEAKER_00]: And sometimes I agree, marketing a stupid sometimes.
07:24.530 --> 07:27.853
[SPEAKER_00]: And you could just do the stupidest stuff and it gets a million views.
07:28.054 --> 07:30.155
[SPEAKER_00]: That's actually harder than you think.
07:30.436 --> 07:31.497
[SPEAKER_00]: But try it.
07:31.677 --> 07:32.858
[SPEAKER_00]: If you're willing to try it.
07:33.258 --> 07:41.886
[SPEAKER_00]: However, the goal isn't just empty content.
07:41.866 --> 07:43.128
[SPEAKER_00]: at scale.
07:43.428 --> 08:07.384
[SPEAKER_00]: So when you have this invisible ceiling and you start poking at it and you burst through that, now you're visible and you can build your credibility and it's not to replace word of mouth, it's actually to revive it at this point and use it for your advantage because when potential customers here existing customers or new customer stories,
08:07.803 --> 08:14.031
[SPEAKER_00]: It sells so much better than you trying to convince someone based on all the features it has.
08:14.331 --> 08:20.960
[SPEAKER_00]: So that's actually one of the hidden reasons that podcast, especially when you video it work.
08:21.561 --> 08:28.450
[SPEAKER_00]: Video podcast or long-form content online can really amplify word of mouth.
08:28.710 --> 08:33.456
[SPEAKER_00]: You're combining it with scalability and with testimony.
08:33.436 --> 08:34.277
[SPEAKER_00]: Just think about it.
08:34.457 --> 08:36.640
[SPEAKER_00]: Podcasts allow nuanced depth.
08:36.720 --> 08:39.464
[SPEAKER_00]: They attract decision makers not just doom scrollers.
08:39.724 --> 08:44.670
[SPEAKER_00]: And long-form builds faster than just short-term ads.
08:45.091 --> 08:46.713
[SPEAKER_00]: Entrust faster than posts.
08:47.114 --> 08:50.718
[SPEAKER_00]: A podcast episode could be a sales conversation.
08:51.019 --> 08:52.441
[SPEAKER_00]: It could be a strategy session.
08:52.621 --> 08:53.622
[SPEAKER_00]: It could be
08:53.602 --> 08:55.084
[SPEAKER_00]: all your discovery calls.
08:55.404 --> 08:56.266
[SPEAKER_00]: Roll into one.
08:56.526 --> 08:59.210
[SPEAKER_00]: It's a culture document of who are you?
08:59.670 --> 09:00.451
[SPEAKER_00]: What are you about?
09:00.552 --> 09:01.533
[SPEAKER_00]: What's the vibe?
09:01.994 --> 09:06.099
[SPEAKER_00]: And it also becomes a fantastic referral tool.
09:06.360 --> 09:14.631
[SPEAKER_00]: Imagine having a guest on the podcast and that guest can also refer you if you have a quick meeting at the end and debrief.
09:14.864 --> 09:16.166
[SPEAKER_00]: after your podcast.
09:16.527 --> 09:18.070
[SPEAKER_00]: And this is something I'm just now thinking of.
09:18.391 --> 09:21.276
[SPEAKER_00]: You get those customers who are happy with you.
09:21.416 --> 09:25.223
[SPEAKER_00]: If you bring them on a podcast, you have a long conversation with them.
09:25.724 --> 09:34.540
[SPEAKER_00]: That is oftentimes longer about how happy they are using your product than any other time that you get their information or that they share it.
09:34.560 --> 09:36.484
[SPEAKER_00]: And now you have it recorded,
09:36.464 --> 09:38.007
[SPEAKER_00]: And now you're going to go and clip it.
09:38.307 --> 09:52.853
[SPEAKER_00]: And if they're present on social media, now you can tag them and you can collaborate with them to pull in their audience and it's them saying it about your company that's literally amplifying word of mouth at that point.
09:52.833 --> 09:58.866
[SPEAKER_00]: Okay, but if that's the case and podcasts are really that great, why is it that most podcasts fail?
09:59.267 --> 10:02.194
[SPEAKER_00]: And I have personally done this before, so take it from me.
10:02.434 --> 10:12.597
[SPEAKER_00]: It's because you treat it as content or you never implement a system or infrastructure to scale what you actually need for your business or brand.
10:12.577 --> 10:34.416
[SPEAKER_00]: So burnout and other importance and schedules and things start coming up and that's when you start putting off your content and you deem it as less necessary and that's very risky because the moment you stop could be the moment momentum kicks off and you have no idea because you stopped.
10:34.396 --> 10:36.341
[SPEAKER_00]: So DIY setups are great.
10:36.662 --> 10:46.570
[SPEAKER_00]: I love it when people can make podcasts in their own studio and their own office, but if you don't have someone dedicated to that professionally, that's going to gather everything needed to be able to get you in.
10:46.971 --> 10:49.418
[SPEAKER_00]: So you can actually put in the time to do it.
10:49.398 --> 10:54.324
[SPEAKER_00]: and the accountability, especially when you pay someone else and it's like, oh, on pain for this, I'm going to use it.
10:54.805 --> 10:57.408
[SPEAKER_00]: And so that really helps you get it out there.
10:57.548 --> 10:59.450
[SPEAKER_00]: And then you save so much time.
10:59.650 --> 11:05.998
[SPEAKER_00]: So usually what fails podcasts is one they never went video to their doing it all themselves.
11:06.018 --> 11:10.984
[SPEAKER_00]: When they should be that seven figure plus business owner,
11:10.964 --> 11:11.425
[SPEAKER_00]: 3.
11:11.445 --> 11:18.994
[SPEAKER_00]: There's inconsistent publishing for no distribution plan, and that also means that there's no brand narrative.
11:19.775 --> 11:22.818
[SPEAKER_00]: It's all about features rather than stories.
11:23.199 --> 11:28.405
[SPEAKER_00]: Or there's time wasted or less direction on where you want to go with it, less vision.
11:28.465 --> 11:29.286
[SPEAKER_00]: It's not refined.
11:29.306 --> 11:32.550
[SPEAKER_00]: The podcast does not have legs, shout out to that episode.
11:33.031 --> 11:34.432
[SPEAKER_00]: Go back and watch that one.
11:34.933 --> 11:40.920
[SPEAKER_00]: Listen to that one wherever you are.
11:40.900 --> 11:49.070
[SPEAKER_00]: That is a great starting point for all podcasters and the real killer is that there's no experience attached to your show.
11:49.311 --> 11:52.495
[SPEAKER_00]: It's just login and let's talk and then that's it.
11:52.795 --> 11:54.738
[SPEAKER_00]: You need to be in person.
11:55.058 --> 11:57.661
[SPEAKER_00]: Those zoom ones won't go as far.
11:57.862 --> 11:58.282
[SPEAKER_00]: It's great.
11:58.322 --> 11:59.023
[SPEAKER_00]: It's a starting point.
11:59.143 --> 12:00.465
[SPEAKER_00]: But it won't go as far.
12:00.525 --> 12:01.907
[SPEAKER_00]: You're going to hit another ceiling.
12:02.287 --> 12:08.275
[SPEAKER_00]: Another invisible ceiling.
12:08.255 --> 12:12.421
[SPEAKER_00]: So, all that work from home time during COVID, that's what it reminds us of.
12:12.802 --> 12:20.514
[SPEAKER_00]: And so, when you see a Zoom video or a Zoom recording or a Zoom clip, it's kind of disengaging compared to if you were in person.
12:20.994 --> 12:36.658
[SPEAKER_00]: Plus, when you're in person, now there's more of that experience, and there's a synergy, a different energy of the room, and when you laugh together, it's not cut out by voice isolation,
12:36.638 --> 12:40.022
[SPEAKER_00]: So it's a way to like put stuff out there, but you're not doing anything after.
12:40.362 --> 12:52.716
[SPEAKER_00]: And that's another thing why I've seen podcast fail is even when they try to use it for marketing for their business is they're not even clipping this stuff and putting it on all the social platforms, or if they are, they're only like doing a couple.
12:52.877 --> 12:59.224
[SPEAKER_00]: But I understand that it's hard to get started and you're limited on the knowledge, you're limited on the time you can input.
12:59.424 --> 13:01.887
[SPEAKER_00]: And so if you are at a level where you,
13:01.867 --> 13:05.713
[SPEAKER_00]: need to do something rather nothing than use riverside instead of zoom.
13:05.993 --> 13:06.574
[SPEAKER_00]: Go use that.
13:06.634 --> 13:07.957
[SPEAKER_00]: That one is way better.
13:08.217 --> 13:15.929
[SPEAKER_00]: And then you can consider buying some of your post-production time back by sending the recordings to us and we can do that for you.
13:16.290 --> 13:19.575
[SPEAKER_00]: And then it's optional if you want us to also post it for you.
13:19.895 --> 13:22.980
[SPEAKER_00]: But anyways, this thing's some big giant sales pitch.
13:22.960 --> 13:23.641
[SPEAKER_00]: episode.
13:23.662 --> 13:42.623
[SPEAKER_00]: This is one that I really want to bring value to and help navigate this word of mouth ceiling that I see a lot of businesses hit and then we enter and can help them break through that through digital marketing via an awareness channel and podcast.
13:42.603 --> 14:06.670
[SPEAKER_00]: So we understand that if you want to do this and you're just so uncertain that maybe this just isn't the right thing what if it's not what if I should put my dollars here or do that instead or do this first and then we'll build in the plan and then the plan never rolls around like let's be honest and then sometimes you find yourself saying let's give it the old college try do don't try it like college come on you end up in debt with that
14:06.650 --> 14:12.497
[SPEAKER_00]: but it could be an investment for the right role, the right degree could actually help you.
14:12.798 --> 14:18.765
[SPEAKER_00]: And so that's why I actually want to invite you if you're in the Kansas City area, and if you're not, go find another place that can do this.
14:18.986 --> 14:28.658
[SPEAKER_00]: But if you're in the Kansas City area or willing to fly in, then we would love to offer test driving a podcast to see if it can work
14:28.638 --> 14:38.094
[SPEAKER_00]: with your business and with your goals because we want to amplify your vision and your reach so that word of mouth works stronger than ever before.
14:38.454 --> 14:41.800
[SPEAKER_00]: And you can do this through our paid guest experience.
14:42.181 --> 14:53.700
[SPEAKER_00]: So imagine a system and an environment where you walk in, you sit and you talk about your story and you talk about your products and your brand, your business.
14:53.680 --> 14:59.330
[SPEAKER_00]: You walk out and everything else is handled and your brand looks intentional.
14:59.611 --> 15:02.104
[SPEAKER_00]: Then you get to have clips.
15:02.489 --> 15:12.400
[SPEAKER_00]: on all the social media platforms that we collaborate with on Instagram and we can collaborate with on YouTube for the full video that I love the YouTube collaboration feature.
15:12.821 --> 15:19.829
[SPEAKER_00]: What that means is that there's one video, the whole podcast can look like it's your podcast as well.
15:20.129 --> 15:27.518
[SPEAKER_00]: We team up and then you get our audience and we get your audience and we pool them together and they're watching the same piece of content.
15:27.698 --> 15:31.062
[SPEAKER_00]: So when that podcast hits a thousand
15:31.042 --> 15:33.144
[SPEAKER_00]: It's a thousand views for both of us.
15:33.585 --> 15:39.270
[SPEAKER_00]: And if it hits a million views, then we both get exposure from a million views.
15:39.611 --> 15:43.955
[SPEAKER_00]: So then you can give it about a month because we want to roll out all of our clips on all of our channels.
15:44.636 --> 15:51.443
[SPEAKER_00]: And we'll we'll tag you on the ones that were capable of tagging you on and link back to the full episode on the full episode.
15:51.703 --> 16:00.812
[SPEAKER_00]: Then we want to drive them towards your business or towards your product or practice or whatever it is that you're on there for.
16:00.792 --> 16:07.980
[SPEAKER_00]: We allow you to go and chop that up as if it's your own material and you can get even more clips from it.
16:08.260 --> 16:11.604
[SPEAKER_00]: And this is fantastic because we have more than one show as well.
16:11.945 --> 16:18.432
[SPEAKER_00]: So if you wanted to duplicate this process and do it up to three times or more really, then you could do that.
16:18.492 --> 16:26.081
[SPEAKER_00]: And for such a low cost, you could get such high quality content that actually builds your brand authority and kick starts it.
16:26.641 --> 16:29.044
[SPEAKER_00]: Then we can help you navigate if
16:29.024 --> 16:48.889
[SPEAKER_00]: doing a podcast is right for your business and at the very least if it's not, if you're unqualified from our perspective or you're unqualified from your perspective, maybe you're not there yet, then you still walk out with some fantastic content and it was never wasted time and it was also never wasted money.
16:48.869 --> 17:03.488
[SPEAKER_00]: Just like when other professionals in high-level entrepreneurs release new books, they go around and they guessed on all the platforms and all the podcasts so that their teaming up with existing brands to shout them out basically.
17:03.789 --> 17:09.016
[SPEAKER_00]: And that ramps up their marketing for what they've just released or an event that's coming up.
17:09.196 --> 17:12.160
[SPEAKER_00]: That kind of authority compounds.
17:12.140 --> 17:25.152
[SPEAKER_00]: And if you have knowledge or you have a marketing agency, now it becomes content that you can convert into ads throw some add dollars into it, especially with a real moment with a real host.
17:25.553 --> 17:32.980
[SPEAKER_00]: Like this ain't about faking it, this is about authenticity, and I know that word kind of gets vague these days, but truly authentic content.
17:33.180 --> 17:39.666
[SPEAKER_00]: That's not some AI Slop that you can use to help promote your brand and your product.
17:39.646 --> 17:47.839
[SPEAKER_00]: do not have access to getting to Kansas City for this, then try the same thing, but in your area.
17:48.119 --> 17:57.615
[SPEAKER_00]: Go and find YouTube channels that are local to your area and go and find podcasts that are local to your area and start asking to be a guest.
17:57.915 --> 18:04.185
[SPEAKER_00]: You will find that it's very low dollar for what you get or it's actually completely free for some people.
18:04.165 --> 18:12.272
[SPEAKER_00]: It's a little wild doing it that way because you don't know what you're going to get and at JT Visuals, we try to make it very obvious that you know what you're going to get.
18:12.292 --> 18:27.846
[SPEAKER_00]: And so if your business is already proven, if referrals have built your success, and if you don't want to become just some random content creator chasing the algorithms, doing the TikTok dances, then you don't necessarily need more marketing.
18:27.906 --> 18:32.890
[SPEAKER_00]: You need marketing that's geared towards your reputation.
18:32.870 --> 18:36.436
[SPEAKER_00]: an engineering it to amplify word of mouth.
18:36.796 --> 18:59.974
[SPEAKER_00]: So if your next stage of business includes building your credibility, gaining some attention, providing clarity towards buyers and helping them navigate their decisions and lots of visibility so you stay top of mind and you're not so easily forgotten when you're not in the room, then this is exactly how you scale your business without
18:59.954 --> 19:12.191
[SPEAKER_00]: And so that mistake that every referral based business owner makes when trying to do content is changing who they are posting for attention and not giving true authentic long form a chance.
19:12.211 --> 19:13.937
[SPEAKER_00]: Thanks once again for making it through this one.
19:14.037 --> 19:22.924
[SPEAKER_00]: I hope that about you so much value, please leave a comment and let me know what your greatest takeaway was so I can have feedback, keep on keeping on.
00:00.031 --> 00:08.158
[SPEAKER_00]: If you've built a seventh-figure business without social media, this could be exactly why your growth is starting to slow.
00:08.519 --> 00:11.241
[SPEAKER_00]: Most successful founders don't need more leads.
00:11.541 --> 00:19.088
[SPEAKER_00]: They need the reputation to travel faster than they do, like buying a private jet, but it's for your reputation, aka Brand Authority.
00:19.448 --> 00:30.038
[SPEAKER_00]: What if your best clients started selling for you before they even met you?
00:43.990 --> 00:54.969
[SPEAKER_00]: Yo, what's up everybody, welcome back to another episode of The More Than Me Si podcast where we talk about what's behind a person, a practice, or a product, especially when it comes to marketing.
00:55.450 --> 00:58.596
[SPEAKER_00]: I'm Jared Taylor, I've got my coffee, it's actually fresco.
00:58.816 --> 01:05.087
[SPEAKER_00]: And I want to welcome you to JT visuals and it's spelled without the eye because there's more than meets the eye.
01:05.067 --> 01:07.070
[SPEAKER_00]: Now let's talk about where you might be in business.
01:07.430 --> 01:09.833
[SPEAKER_00]: So you've had word of mouth, it's working for you.
01:09.994 --> 01:13.619
[SPEAKER_00]: It's been your number one marketing tactic, and that's the response you get.
01:13.939 --> 01:15.121
[SPEAKER_00]: How do you get your customers?
01:15.481 --> 01:19.867
[SPEAKER_00]: If you were to answer that question, you would answer hands down every time word of mouth.
01:20.268 --> 01:21.650
[SPEAKER_00]: Word of mouth is so powerful.
01:21.790 --> 01:24.073
[SPEAKER_00]: And guys, this is not a video about dissing on word of mouth.
01:24.333 --> 01:25.955
[SPEAKER_00]: It truly works in a great way to start.
01:26.596 --> 01:31.343
[SPEAKER_00]: The problem is that it becomes a certain point when you hit a ceiling with word of mouth.
01:31.763 --> 01:32.965
[SPEAKER_00]: It works.
01:32.945 --> 01:34.348
[SPEAKER_00]: until it doesn't scale.
01:34.688 --> 01:37.915
[SPEAKER_00]: There's something I like to call the invisible ceiling.
01:38.295 --> 01:41.622
[SPEAKER_00]: And up until you hit that ceiling, it's fantastic.
01:41.642 --> 01:52.202
[SPEAKER_00]: But if you want to raise the roof on this place on your business, then you really need to consider something else because if word of mouth is your only source,
01:52.182 --> 02:02.687
[SPEAKER_00]: It will always be a source, but if it's your only source, it becomes very fragile for how you get your customers to continue on in your business, especially if you want to scale.
02:02.867 --> 02:09.904
[SPEAKER_00]: Because Word of Math depends on memory, it depends on timing, and it most certainly depends on proximity.
02:09.884 --> 02:15.336
[SPEAKER_00]: How many of you guys are out there doing all these networking groups in person and it's great.
02:15.376 --> 02:16.157
[SPEAKER_00]: It's fantastic.
02:16.278 --> 02:16.839
[SPEAKER_00]: They work.
02:16.959 --> 02:19.665
[SPEAKER_00]: Building a strong network and referrals from other people.
02:19.805 --> 02:20.346
[SPEAKER_00]: It's great.
02:20.567 --> 02:24.395
[SPEAKER_00]: Again though, you hit a ceiling when it comes to getting new customers from it.
02:24.656 --> 02:29.125
[SPEAKER_00]: So you oftentimes find that referrals stop when you're not in the room.
02:29.105 --> 02:36.114
[SPEAKER_00]: And referrals also stop when your clients can't articulate what makes your business different other than I just know them.
02:36.495 --> 02:44.425
[SPEAKER_00]: Most business owners hit their invisible ceiling maybe right around the $1 million revenue mark or more.
02:44.445 --> 02:56.040
[SPEAKER_00]: And I want you to realize this isn't just a skill thing, so it's not you, you did all you could and you've built it on your back, congratulations, keep doing it, it's going to be important.
02:56.020 --> 03:00.667
[SPEAKER_00]: But there's a way to take it even further and burst past that invisible ceiling.
03:00.928 --> 03:06.957
[SPEAKER_00]: When you're below the invisible ceiling, your reputation is doing all the heavy lifting.
03:07.178 --> 03:09.481
[SPEAKER_00]: And that's actually fantastic.
03:09.501 --> 03:11.825
[SPEAKER_00]: However, there's no distribution.
03:12.105 --> 03:13.708
[SPEAKER_00]: Because what about scale?
03:14.397 --> 03:16.120
[SPEAKER_00]: What if you want to grow your business?
03:16.140 --> 03:17.602
[SPEAKER_00]: What if you want to hire more people?
03:17.642 --> 03:19.586
[SPEAKER_00]: What if you want to provide great jobs for them?
03:19.606 --> 03:24.013
[SPEAKER_00]: What about accomplishing your big vision that you started with?
03:24.494 --> 03:26.597
[SPEAKER_00]: Why are you comfortable where you are?
03:27.098 --> 03:35.933
[SPEAKER_00]: And if you have an itch to burst past that invisible ceiling, keep on listening because the answer to this is brand reputation.
03:35.913 --> 03:49.008
[SPEAKER_00]: Now, if we say brand reputation, of course, personal brand is great, continue doing personal brand, but it's for your brand reputation in a much more amplified way to burst through that ceiling.
03:49.529 --> 03:52.372
[SPEAKER_00]: And that is through the power of social media.
03:52.752 --> 03:54.114
[SPEAKER_00]: Yep, there I said it.
03:54.414 --> 03:57.538
[SPEAKER_00]: You've convinced yourself that social media is not for you.
03:57.878 --> 04:00.602
[SPEAKER_00]: You don't need it because word of mouth works so great.
04:01.102 --> 04:03.625
[SPEAKER_00]: It's not either or, it is both and.
04:03.605 --> 04:07.534
[SPEAKER_00]: Why does social media feel so wrong for high-level entrepreneurs?
04:07.554 --> 04:11.523
[SPEAKER_00]: And I think maybe it's because they don't actually hate content and they don't hate the avenue.
04:11.804 --> 04:13.688
[SPEAKER_00]: They just hate low status content.
04:14.129 --> 04:16.495
[SPEAKER_00]: Like, maybe they've said things like this.
04:16.896 --> 04:18.660
[SPEAKER_00]: I don't want to be an influencer.
04:18.640 --> 04:20.383
[SPEAKER_00]: I don't have the time to post.
04:20.743 --> 04:22.646
[SPEAKER_00]: I don't want my brand to look so cheap.
04:22.927 --> 04:26.252
[SPEAKER_00]: But what if we double tap and press into that a little further?
04:26.713 --> 04:28.516
[SPEAKER_00]: What's the real problem?
04:28.816 --> 04:29.938
[SPEAKER_00]: And I think it's a fear.
04:30.379 --> 04:39.673
[SPEAKER_00]: There's a fear of looking inconsistent, looking unpolished, looking like everyone else, or that they can't handle the load if it works.
04:39.693 --> 04:42.377
[SPEAKER_00]: Anybody can post anything and it's great.
04:42.618 --> 04:44.040
[SPEAKER_00]: It's good to post something.
04:44.020 --> 04:53.660
[SPEAKER_00]: But if you're at this part where you've built a good reputation and you haven't really been online, then when you enter the online space, it's going to make a big splash.
04:53.680 --> 04:59.893
[SPEAKER_00]: And so random content can feel a little more risky, or maybe you don't even know where to start.
05:00.314 --> 05:01.396
[SPEAKER_00]: How do you really go about it?
05:01.416 --> 05:04.543
[SPEAKER_00]: There's so many options out there that you get paralysis.
05:04.523 --> 05:13.091
[SPEAKER_00]: from analysis and you continue and go back to the habits and the systems that you already know and that have proven to work.
05:13.371 --> 05:22.299
[SPEAKER_00]: But then you find yourself going, man, I could do more again, and so you just keep going back because you know it works, but it only works really well until a certain point.
05:22.519 --> 05:24.921
[SPEAKER_00]: So then what if we look about it all differently?
05:25.102 --> 05:32.168
[SPEAKER_00]: What if it's actually not
05:32.755 --> 05:33.696
[SPEAKER_00]: What should I post?
05:34.117 --> 05:39.105
[SPEAKER_00]: And instead you start thinking, what should someone feel after they see my post?
05:39.525 --> 05:44.633
[SPEAKER_00]: Better yet, what should someone feel about my brand when they see this?
05:44.974 --> 05:49.040
[SPEAKER_00]: The most powerful brands don't chase empty attention.
05:49.060 --> 05:52.806
[SPEAKER_00]: They document their authority through video and they engineer trust.
05:52.786 --> 05:59.356
[SPEAKER_00]: Like, do you ever find out that a lot of phone calls or emails that you get are people asking the same question over and over and over?
05:59.737 --> 06:09.232
[SPEAKER_00]: And so a solution for that was to put in your frequently asked questions online, but then people are still asking it because they don't actually go to the online page to read about it.
06:09.392 --> 06:12.938
[SPEAKER_00]: Well, that's when making your frequently asked questions,
06:13.188 --> 06:24.057
[SPEAKER_00]: a guide for content and you video that document it, then you're thinking and posting in a way that's going to be valuable to your customers or potential customers.
06:24.357 --> 06:42.773
[SPEAKER_00]: And so what if someone could go and run into your content consistently over and over and over and over and then decide to go and listen to your full podcast or your YouTube content, they get so much time on brand and they get so much value of the brand because of the
06:42.753 --> 06:46.056
[SPEAKER_00]: that thinks about them and not thinking just about you.
06:46.116 --> 06:56.786
[SPEAKER_00]: If that's the case, then a single long form conversation converted into valuable content could replace dozens of sales calls depending on what volume you're getting.
06:57.046 --> 07:00.489
[SPEAKER_00]: That recorded conversation can presale the belief.
07:00.809 --> 07:02.391
[SPEAKER_00]: That's what it's all about is belief.
07:02.851 --> 07:04.452
[SPEAKER_00]: Maybe they don't believe in your product enough.
07:04.613 --> 07:11.899
[SPEAKER_00]: And this anchors you as the authority in their business.
07:11.879 --> 07:16.243
[SPEAKER_00]: for what these individuals desire, the problem they face.
07:16.543 --> 07:21.348
[SPEAKER_00]: So the goal isn't really empty content because you could record anything and make content.
07:21.568 --> 07:24.170
[SPEAKER_00]: And sometimes I agree, marketing a stupid sometimes.
07:24.530 --> 07:27.853
[SPEAKER_00]: And you could just do the stupidest stuff and it gets a million views.
07:28.054 --> 07:30.155
[SPEAKER_00]: That's actually harder than you think.
07:30.436 --> 07:31.497
[SPEAKER_00]: But try it.
07:31.677 --> 07:32.858
[SPEAKER_00]: If you're willing to try it.
07:33.258 --> 07:41.886
[SPEAKER_00]: However, the goal isn't just empty content.
07:41.866 --> 07:43.128
[SPEAKER_00]: at scale.
07:43.428 --> 08:07.384
[SPEAKER_00]: So when you have this invisible ceiling and you start poking at it and you burst through that, now you're visible and you can build your credibility and it's not to replace word of mouth, it's actually to revive it at this point and use it for your advantage because when potential customers here existing customers or new customer stories,
08:07.803 --> 08:14.031
[SPEAKER_00]: It sells so much better than you trying to convince someone based on all the features it has.
08:14.331 --> 08:20.960
[SPEAKER_00]: So that's actually one of the hidden reasons that podcast, especially when you video it work.
08:21.561 --> 08:28.450
[SPEAKER_00]: Video podcast or long-form content online can really amplify word of mouth.
08:28.710 --> 08:33.456
[SPEAKER_00]: You're combining it with scalability and with testimony.
08:33.436 --> 08:34.277
[SPEAKER_00]: Just think about it.
08:34.457 --> 08:36.640
[SPEAKER_00]: Podcasts allow nuanced depth.
08:36.720 --> 08:39.464
[SPEAKER_00]: They attract decision makers not just doom scrollers.
08:39.724 --> 08:44.670
[SPEAKER_00]: And long-form builds faster than just short-term ads.
08:45.091 --> 08:46.713
[SPEAKER_00]: Entrust faster than posts.
08:47.114 --> 08:50.718
[SPEAKER_00]: A podcast episode could be a sales conversation.
08:51.019 --> 08:52.441
[SPEAKER_00]: It could be a strategy session.
08:52.621 --> 08:53.622
[SPEAKER_00]: It could be
08:53.602 --> 08:55.084
[SPEAKER_00]: all your discovery calls.
08:55.404 --> 08:56.266
[SPEAKER_00]: Roll into one.
08:56.526 --> 08:59.210
[SPEAKER_00]: It's a culture document of who are you?
08:59.670 --> 09:00.451
[SPEAKER_00]: What are you about?
09:00.552 --> 09:01.533
[SPEAKER_00]: What's the vibe?
09:01.994 --> 09:06.099
[SPEAKER_00]: And it also becomes a fantastic referral tool.
09:06.360 --> 09:14.631
[SPEAKER_00]: Imagine having a guest on the podcast and that guest can also refer you if you have a quick meeting at the end and debrief.
09:14.864 --> 09:16.166
[SPEAKER_00]: after your podcast.
09:16.527 --> 09:18.070
[SPEAKER_00]: And this is something I'm just now thinking of.
09:18.391 --> 09:21.276
[SPEAKER_00]: You get those customers who are happy with you.
09:21.416 --> 09:25.223
[SPEAKER_00]: If you bring them on a podcast, you have a long conversation with them.
09:25.724 --> 09:34.540
[SPEAKER_00]: That is oftentimes longer about how happy they are using your product than any other time that you get their information or that they share it.
09:34.560 --> 09:36.484
[SPEAKER_00]: And now you have it recorded,
09:36.464 --> 09:38.007
[SPEAKER_00]: And now you're going to go and clip it.
09:38.307 --> 09:52.853
[SPEAKER_00]: And if they're present on social media, now you can tag them and you can collaborate with them to pull in their audience and it's them saying it about your company that's literally amplifying word of mouth at that point.
09:52.833 --> 09:58.866
[SPEAKER_00]: Okay, but if that's the case and podcasts are really that great, why is it that most podcasts fail?
09:59.267 --> 10:02.194
[SPEAKER_00]: And I have personally done this before, so take it from me.
10:02.434 --> 10:12.597
[SPEAKER_00]: It's because you treat it as content or you never implement a system or infrastructure to scale what you actually need for your business or brand.
10:12.577 --> 10:34.416
[SPEAKER_00]: So burnout and other importance and schedules and things start coming up and that's when you start putting off your content and you deem it as less necessary and that's very risky because the moment you stop could be the moment momentum kicks off and you have no idea because you stopped.
10:34.396 --> 10:36.341
[SPEAKER_00]: So DIY setups are great.
10:36.662 --> 10:46.570
[SPEAKER_00]: I love it when people can make podcasts in their own studio and their own office, but if you don't have someone dedicated to that professionally, that's going to gather everything needed to be able to get you in.
10:46.971 --> 10:49.418
[SPEAKER_00]: So you can actually put in the time to do it.
10:49.398 --> 10:54.324
[SPEAKER_00]: and the accountability, especially when you pay someone else and it's like, oh, on pain for this, I'm going to use it.
10:54.805 --> 10:57.408
[SPEAKER_00]: And so that really helps you get it out there.
10:57.548 --> 10:59.450
[SPEAKER_00]: And then you save so much time.
10:59.650 --> 11:05.998
[SPEAKER_00]: So usually what fails podcasts is one they never went video to their doing it all themselves.
11:06.018 --> 11:10.984
[SPEAKER_00]: When they should be that seven figure plus business owner,
11:10.964 --> 11:11.425
[SPEAKER_00]: 3.
11:11.445 --> 11:18.994
[SPEAKER_00]: There's inconsistent publishing for no distribution plan, and that also means that there's no brand narrative.
11:19.775 --> 11:22.818
[SPEAKER_00]: It's all about features rather than stories.
11:23.199 --> 11:28.405
[SPEAKER_00]: Or there's time wasted or less direction on where you want to go with it, less vision.
11:28.465 --> 11:29.286
[SPEAKER_00]: It's not refined.
11:29.306 --> 11:32.550
[SPEAKER_00]: The podcast does not have legs, shout out to that episode.
11:33.031 --> 11:34.432
[SPEAKER_00]: Go back and watch that one.
11:34.933 --> 11:40.920
[SPEAKER_00]: Listen to that one wherever you are.
11:40.900 --> 11:49.070
[SPEAKER_00]: That is a great starting point for all podcasters and the real killer is that there's no experience attached to your show.
11:49.311 --> 11:52.495
[SPEAKER_00]: It's just login and let's talk and then that's it.
11:52.795 --> 11:54.738
[SPEAKER_00]: You need to be in person.
11:55.058 --> 11:57.661
[SPEAKER_00]: Those zoom ones won't go as far.
11:57.862 --> 11:58.282
[SPEAKER_00]: It's great.
11:58.322 --> 11:59.023
[SPEAKER_00]: It's a starting point.
11:59.143 --> 12:00.465
[SPEAKER_00]: But it won't go as far.
12:00.525 --> 12:01.907
[SPEAKER_00]: You're going to hit another ceiling.
12:02.287 --> 12:08.275
[SPEAKER_00]: Another invisible ceiling.
12:08.255 --> 12:12.421
[SPEAKER_00]: So, all that work from home time during COVID, that's what it reminds us of.
12:12.802 --> 12:20.514
[SPEAKER_00]: And so, when you see a Zoom video or a Zoom recording or a Zoom clip, it's kind of disengaging compared to if you were in person.
12:20.994 --> 12:36.658
[SPEAKER_00]: Plus, when you're in person, now there's more of that experience, and there's a synergy, a different energy of the room, and when you laugh together, it's not cut out by voice isolation,
12:36.638 --> 12:40.022
[SPEAKER_00]: So it's a way to like put stuff out there, but you're not doing anything after.
12:40.362 --> 12:52.716
[SPEAKER_00]: And that's another thing why I've seen podcast fail is even when they try to use it for marketing for their business is they're not even clipping this stuff and putting it on all the social platforms, or if they are, they're only like doing a couple.
12:52.877 --> 12:59.224
[SPEAKER_00]: But I understand that it's hard to get started and you're limited on the knowledge, you're limited on the time you can input.
12:59.424 --> 13:01.887
[SPEAKER_00]: And so if you are at a level where you,
13:01.867 --> 13:05.713
[SPEAKER_00]: need to do something rather nothing than use riverside instead of zoom.
13:05.993 --> 13:06.574
[SPEAKER_00]: Go use that.
13:06.634 --> 13:07.957
[SPEAKER_00]: That one is way better.
13:08.217 --> 13:15.929
[SPEAKER_00]: And then you can consider buying some of your post-production time back by sending the recordings to us and we can do that for you.
13:16.290 --> 13:19.575
[SPEAKER_00]: And then it's optional if you want us to also post it for you.
13:19.895 --> 13:22.980
[SPEAKER_00]: But anyways, this thing's some big giant sales pitch.
13:22.960 --> 13:23.641
[SPEAKER_00]: episode.
13:23.662 --> 13:42.623
[SPEAKER_00]: This is one that I really want to bring value to and help navigate this word of mouth ceiling that I see a lot of businesses hit and then we enter and can help them break through that through digital marketing via an awareness channel and podcast.
13:42.603 --> 14:06.670
[SPEAKER_00]: So we understand that if you want to do this and you're just so uncertain that maybe this just isn't the right thing what if it's not what if I should put my dollars here or do that instead or do this first and then we'll build in the plan and then the plan never rolls around like let's be honest and then sometimes you find yourself saying let's give it the old college try do don't try it like college come on you end up in debt with that
14:06.650 --> 14:12.497
[SPEAKER_00]: but it could be an investment for the right role, the right degree could actually help you.
14:12.798 --> 14:18.765
[SPEAKER_00]: And so that's why I actually want to invite you if you're in the Kansas City area, and if you're not, go find another place that can do this.
14:18.986 --> 14:28.658
[SPEAKER_00]: But if you're in the Kansas City area or willing to fly in, then we would love to offer test driving a podcast to see if it can work
14:28.638 --> 14:38.094
[SPEAKER_00]: with your business and with your goals because we want to amplify your vision and your reach so that word of mouth works stronger than ever before.
14:38.454 --> 14:41.800
[SPEAKER_00]: And you can do this through our paid guest experience.
14:42.181 --> 14:53.700
[SPEAKER_00]: So imagine a system and an environment where you walk in, you sit and you talk about your story and you talk about your products and your brand, your business.
14:53.680 --> 14:59.330
[SPEAKER_00]: You walk out and everything else is handled and your brand looks intentional.
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[SPEAKER_00]: Then you get to have clips.
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[SPEAKER_00]: on all the social media platforms that we collaborate with on Instagram and we can collaborate with on YouTube for the full video that I love the YouTube collaboration feature.
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[SPEAKER_00]: What that means is that there's one video, the whole podcast can look like it's your podcast as well.
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[SPEAKER_00]: We team up and then you get our audience and we get your audience and we pool them together and they're watching the same piece of content.
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[SPEAKER_00]: So when that podcast hits a thousand
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[SPEAKER_00]: It's a thousand views for both of us.
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[SPEAKER_00]: And if it hits a million views, then we both get exposure from a million views.
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[SPEAKER_00]: So then you can give it about a month because we want to roll out all of our clips on all of our channels.
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[SPEAKER_00]: And we'll we'll tag you on the ones that were capable of tagging you on and link back to the full episode on the full episode.
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[SPEAKER_00]: Then we want to drive them towards your business or towards your product or practice or whatever it is that you're on there for.
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[SPEAKER_00]: We allow you to go and chop that up as if it's your own material and you can get even more clips from it.
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[SPEAKER_00]: And this is fantastic because we have more than one show as well.
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[SPEAKER_00]: So if you wanted to duplicate this process and do it up to three times or more really, then you could do that.
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[SPEAKER_00]: And for such a low cost, you could get such high quality content that actually builds your brand authority and kick starts it.
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[SPEAKER_00]: Then we can help you navigate if
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[SPEAKER_00]: doing a podcast is right for your business and at the very least if it's not, if you're unqualified from our perspective or you're unqualified from your perspective, maybe you're not there yet, then you still walk out with some fantastic content and it was never wasted time and it was also never wasted money.
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[SPEAKER_00]: Just like when other professionals in high-level entrepreneurs release new books, they go around and they guessed on all the platforms and all the podcasts so that their teaming up with existing brands to shout them out basically.
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[SPEAKER_00]: And that ramps up their marketing for what they've just released or an event that's coming up.
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[SPEAKER_00]: That kind of authority compounds.
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[SPEAKER_00]: And if you have knowledge or you have a marketing agency, now it becomes content that you can convert into ads throw some add dollars into it, especially with a real moment with a real host.
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[SPEAKER_00]: Like this ain't about faking it, this is about authenticity, and I know that word kind of gets vague these days, but truly authentic content.
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[SPEAKER_00]: That's not some AI Slop that you can use to help promote your brand and your product.
17:39.646 --> 17:47.839
[SPEAKER_00]: do not have access to getting to Kansas City for this, then try the same thing, but in your area.
17:48.119 --> 17:57.615
[SPEAKER_00]: Go and find YouTube channels that are local to your area and go and find podcasts that are local to your area and start asking to be a guest.
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[SPEAKER_00]: You will find that it's very low dollar for what you get or it's actually completely free for some people.
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[SPEAKER_00]: It's a little wild doing it that way because you don't know what you're going to get and at JT Visuals, we try to make it very obvious that you know what you're going to get.
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[SPEAKER_00]: And so if your business is already proven, if referrals have built your success, and if you don't want to become just some random content creator chasing the algorithms, doing the TikTok dances, then you don't necessarily need more marketing.
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[SPEAKER_00]: You need marketing that's geared towards your reputation.
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[SPEAKER_00]: an engineering it to amplify word of mouth.
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[SPEAKER_00]: So if your next stage of business includes building your credibility, gaining some attention, providing clarity towards buyers and helping them navigate their decisions and lots of visibility so you stay top of mind and you're not so easily forgotten when you're not in the room, then this is exactly how you scale your business without
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[SPEAKER_00]: And so that mistake that every referral based business owner makes when trying to do content is changing who they are posting for attention and not giving true authentic long form a chance.
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[SPEAKER_00]: Thanks once again for making it through this one.
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[SPEAKER_00]: I hope that about you so much value, please leave a comment and let me know what your greatest takeaway was so I can have feedback, keep on keeping on.